Must-Read Product Marketing Books

15 Must-Read Product Marketing Books For Business Success

Have you ever noticed how some products seem to just catch on and become popular overnight? A lot of that success comes down to smart product marketing.

Books on product marketing are a great help here. They break down complex ideas into actionable steps that anyone can follow.

Whether you’re just getting started or you’re looking to get even better, these books are like guides that show you what works and what doesn’t.

Today, I’m excited to share with you 15 books that have really opened my eyes to smarter ways to market products. Each book is full of practical tips that can help you connect with your customers and make your product a favorite.

Let’s dive into these reads and discover how they can help you boost your marketing.

What Is Product Marketing?

Product marketing is all about getting the right people to notice and buy your product. It starts from the moment a product is just an idea and continues through development to its launch and beyond. It’s not just about advertising; it’s about understanding what your customers want and need, and how your product can meet those needs.

For example, if you’re selling a fitness app, product marketing would involve figuring out what features will help people the most, like tracking steps or planning meals, and making sure they know how your app makes their fitness journey easier.

With so much to learn and execute, it’s vital to find resources that can guide and enhance your understanding of product marketing. Books are one of the finest resources in this regard.

Importance Of Reading Product Marketing Books

Reading books on product marketing can really boost your skills. Here’s how:

  • Gain expert insights: You learn from top marketers and their experiences, which can save you a lot of time and mistakes.
  • Understand your customers better: These books teach you how to get into your customers’ heads and really understand what they want from your product.
  • Stay updated: The best books will keep you on top of current trends and tools, so you’re always using the latest and most effective strategies.
  • Learn at your own pace: You can take your time with a product marketing book, going back over complex ideas until you really understand them.
  • Get inspired: Sometimes, seeing how others solved a problem or seized an opportunity can spark ideas that are perfect for your own products.

By turning to these books on product marketing, you can sharpen your product marketing skills in a practical, straightforward way, making it easier for you to connect with your customers and give your products the best chance of success.

15 Must-Read Product Marketing Books

Here are 15 must-read books on product marketing covering a wide range of strategies and insights. These books will boost your product marketing skills. Each offers a unique perspective and practical tips. Get ready to grow your knowledge and hone your abilities with these essential reads.

1. Continuous Discovery Habits by Teresa Torres

In Continuous Discovery Habits, Teresa Torres unlocks the secrets of continuous product discovery. She shares practical habits to keep your product strategy constantly evolving. Torres outlines how to establish a robust discovery process. This includes emphasizing user feedback and iterating strategies. The goal is sustaining product success over time.

Readers learn frameworks to turn insights into decisions and deliver value through ongoing discovery. Torres provides clear guidance to ingrain discovery, experimentation, and learning into your product culture. This product marketing book equips you with the mindsets and methods needed for continuous innovation.

Continuous Discovery Habits
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2. Obviously Awesome by April Dunford

In Obviously Awesome, April Dunford shares her expertise in positioning products for success. She reveals how to craft a compelling value proposition that communicates what makes your offering uniquely valuable.

Readers learn a framework for developing positioning that resonates with target audiences. Dunford provides insights into researching your market, defining differentiation, and writing positioning statements. She explains how to align messaging across the organization to consistently articulate value.

With Dunford’s guidance, you can position your product in an “obviously awesome” way that drives adoption. This product marketing guide equips you with a positioning methodology to stand out from competitors and succeed in the market.

Obviously Awesome
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3. Inspired: How to Create Tech Products Customers Love by Marty Cagan

In Inspired: How to Create Tech Products Customers Love, Marty Cagan explores the principles behind developing captivating technology products. He focuses on fostering collaboration between product managers and designers.

Cagan provides a practical roadmap for building products that truly resonate with users. He combines actionable advice with illustrative examples. Readers learn frameworks for understanding customer needs, designing compelling user experiences, and iterating based on feedback.

Cagan stresses the importance of cross-functional teamwork and empirical validation in creating inspired products. This product marketing book equips you with strategies to build tech products users

one of the great product marketing books - Inspired: How to Create Tech Products Customers Love
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4. UX Strategy – Product Strategy Techniques by Jaime Levy

In UX Strategy – Product Strategy Techniques, Jaime Levy offers a comprehensive guide to user experience strategy. She provides actionable insights into crafting products that satisfy user needs while delivering delightful experiences. Readers learn frameworks for understanding customers, defining meaningful metrics, and designing intuitive interfaces.

Levy stresses the importance of aligning business goals with user goals for long-term product success. She combines big-picture strategy with detailed execution tactics. This product marketing book equips you with methods for developing UX strategy, conducting research, mapping user flows, and prototyping interactions.

With Levy’s expertise, you’ll be able to create cohesive product experiences that engage users and drive growth.

UX Strategy - Product Strategy Techniques
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5. Launch (Product Launch Formula) by Jeff Walker

In Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Jeff Walker reveals his proven formula for launching products successfully. He outlines a step-by-step process for generating buzz, building anticipation, and driving sales.

Walker’s strategies apply whether you are launching a new product or relaunching an existing one. He provides frameworks for crafting compelling offers, automating sales processes, and coordinating launch sequences. Readers learn tactics for attracting an engaged audience, creating urgency around an upcoming launch, and orchestrating promotional campaigns.

Walker combines specific technical instructions with big-picture planning insights. This product marketing guide equips you with a systematic methodology for maximizing product launches and conversions.

Launch (Product Launch Formula)
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6. Start at the End: How to Build Products That Create Change

In Start At The End, Matt Wallaert challenges conventional product development wisdom. He offers unconventional strategies rooted in behavioral science to achieve desired outcomes. Wallaert emphasizes deeply understanding user motivation and needs. He provides frameworks for identifying the end goals that matter to customers.

Readers learn how to leverage behavioral design tactics like personalization, habit formation, and social proof in product experiences. Wallaert outlines a process for backward mapping from an ideal future state to the present.

This product marketing book equips you with counterintuitive yet science-based techniques for building products that truly resonate with human psychology. It delivers unconventional thinking to help you start at the end and work backward.

Start at the End: How to Build Products That Create Change
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7. Product-Led Growth by Wes Bush

In Product-Led Growth: How to Build a Product That Sells Itself, Wes Bush explores the transformative power of product-led growth strategies. He provides frameworks for taking a user-centric approach to product development and marketing. Readers learn how to bake virality, stickiness, and scalability into the product experience.

Bush explains how excellent usability and customer satisfaction can foster organic, sustainable growth. He offers tactics for gathering usage data, identifying your best features, and getting users to naturally share your product.

This product marketing guide equips you with techniques to build products that effectively acquire, retain, and expand your customer base over time. It delivers insights into leveraging the product itself as the main vehicle for growth.

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8. “The Lean Product Playbook” a Product Marketing Book by Dan Olsen

In The Lean Product Playbook, Dan Olsen provides a hands-on guide to building successful, scalable products using lean methodology. He outlines a systematic, iterative approach to product development.

Olsen offers frameworks and techniques to streamline processes and maximize market success. Readers learn how to identify real customer needs, define solutions, test hypotheses, and gather user feedback.

The book covers actionable tools like user personas, opportunity assessments, minimum viable products, and experiment design. Olsen stresses focusing on problems worth solving and iterating based on learning. This product marketing book equips you with a proven playbook to launch products that resonate with the target market.

The Lean Product Playbook
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9. Hooked: How to Build Habit-Forming Products by Nir Eyal

In Hooked: How to Build Habit-Forming Products, Nir Eyal reveals the psychology behind creating habit-forming products, exploring the principles of building engaging experiences that keep users coming back and outlining his trademarked Hook Model for driving product stickiness.

While providing actionable steps to incorporate hooks into products focusing on triggers to spark user action, investment to increase motivation, variable rewards to reinforce behavior, and prompts to drive habitual engagement, equipping you with research-backed techniques to build products that entice users again and again.

By combining behavioral science with practical takeaways for crafting sticky, habit-forming experiences and giving readers insights into human psychology to create irresistible, enduringly engaging products.

Hooked: How to Build Habit-Forming Products
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10. Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco

In Loved: How to Rethink Marketing for Tech Products, Martina Lauchengco challenges traditional marketing approaches. She provides fresh perspectives on marketing technology products effectively.

Lauchengco focuses on building loyal customers and fostering deep connections between users and tech offerings. She stresses the importance of trust, transparency, and community. Readers gain insights into humanizing products, crafting compelling stories, and leveraging influencer advocates. This book equips you with strategies to make people not just use, but love your tech product.

Loved: How to Rethink Marketing for Tech Products
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11. Crossing the Chasm by Geoffrey Moore

The classic Crossing the Chasm by Geoffrey Moore explores strategies for bringing innovative products into the mainstream. Moore outlines the Technology Adoption Life Cycle, identifying gaps that hinder widespread adoption. He offers targeted insights to help products successfully cross the chasm from early adopters to the early majority.

Readers learn how to navigate challenges and achieve broader market acceptance. This essential read equips you with Moore’s proven framework for overcoming hurdles faced by pioneering products.

Crossing the Chasm
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12. Monetizing Innovation by Madhavan Ramanujam and Georg Tacke

In Monetizing Innovation, Madhavan Ramanujam and Georg Tacke provide a framework for optimizing the pricing and packaging of innovations. They offer insights into assessing value, quantifying improvements, and capturing value.

Readers learn how to maximize the profitability of product offerings through effective monetization strategies. The authors guide businesses in pricing innovations appropriately and developing profitable business models. This book equips you with techniques to optimize your approach to monetizing breakthrough products and technologies.

Monetizing Innovation
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13. Made to Stick by Chip Heath and Dan Heath

In Made to Stick, Chip and Dan Heath reveal the elements of crafting memorable ideas and messages that resonate. They explore what makes some concepts stick in the audience’s minds while others are forgotten.

This book provides a practical framework incorporating SUCCESs – simplicity, unexpectedness, concreteness, credibility, emotions, and stories. Readers gain insights into how sticky ideas are simple, unexpected, concrete, credible, emotional, and conveyed via compelling stories.

Made to Stick
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14. Product Marketing Misunderstood by Richard King and Bryony Pearce

In Product Marketing Misunderstood, authors Richard King and Bryony Pearce debunk common product marketing myths. They provide clarity on effective strategies to dispel misconceptions. Readers learn how to shift perspectives on positioning, branding, messaging, and more.

King and Pearce offer actionable advice to navigate product marketing complexities. This book equips you with insights to hone your approach based on proven methods, not myths.

Product Marketing Misunderstood
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15. Product Marketing Debunked by Yasmeen Turayhi and Cali Schmidt

Yasmeen Turayhi and Cali Schmidt debunk product marketing myths in Product Marketing Debunked. They dissect common misconceptions, providing practical guidance. Readers gain insights into positioning, promotions, content marketing, and more.

The authors share strategies and tools to avoid pitfalls. This book helps clear up product marketing confusion with concrete frameworks, case studies, and actionable takeaways.

 Product Marketing Debunked
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Useful Tools For Product Marketing

Here are some tools you can make use of to excel in product marketing:

  1. WPFunnels – You can create dedicated product marketing funnels and landing pages to showcase product details, key features, and benefits, and drive signups or purchases.
  2. MailMint -You’ll be able to build automated email campaigns focused on product launches, new release announcements, product updates, and educational content highlighting the product’s value proposition.
  3. Google Analytics – It analyzes user behavior on product pages, identifies the highest-converting marketing channels/content, and tracks product marketing funnel performance, signups, and purchases.
  4. SEMrush – It helps you conduct keyword research around your product for SEO content and paid ads, monitor product keyword rankings, and optimize product marketing pages.

These tools enable core product marketing tactics like driving product awareness, nurturing prospects, and converting audiences into customers through targeted campaigns, analytics, and optimizations solely focused on marketing your product effectively.

Wrapping Up

The books highlighted in this article offer valuable insights to support product marketing success. Their diverse perspectives, case studies, and proven frameworks can guide efforts to effectively position and promote products.

These resources merit consideration for one’s reading list. They provide time-tested methodologies from veteran marketers. Reading these books allows one to expand knowledge, sharpen strategies, and augment competencies.

A dedicated commitment to continuous education through experts’ wisdom can elevate product marketing capabilities. These essential reads equip one with the tools to excel in product positioning, messaging, launch strategies, and more. We recommend perusing these books to unlock growth in one’s product marketing expertise.

Also, do check out WPFunnels and MailMint for advanced product marketing.



What is product marketing?

Product marketing involves strategically positioning and promoting a product through activities like market research, branding, pricing, promotion, and distribution. The focus is on understanding target audiences and crafting messaging that resonates with their needs.


How is product marketing different from product management?

Product management deals with the strategy, roadmap, and development of the actual product. Product marketing communicates the value of that product to the market. The two work closely together.


Where can I get copies of these product marketing books?

All major book retailers carry them in print, ebook, and audiobook formats. Many are available digitally through services like Kindle, Audible, Apple Books, Google Play, and Scribd.


What else helps improve product marketing skills?

Real-world experience, online courses, conferences, certifications, mentorship, testing strategies, and dedicating time to stay updated on trends and tools.


Who would benefit from reading these books?

Anyone interested in elevating their product marketing skills can gain value from these books, whether they are early career professionals or experienced veterans. Useful for various roles in marketing, product, and business.

Noshin Nisa

Noshin Nisa is a Content Writer at WPFunnels with an interest for WordPress and Woocommerce. She loves to write, learn, and grow, with enthusiasm in Woocommerce, Sales Strategies, and Sales Funnel Builders.

Noshin Nisa

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