Use this free Customer Lifetime Value Calculator to understand how much revenue a customer brings to your business over their entire relationship with you. Whether you run a SaaS, eCommerce store, coaching business, or agency, knowing your CLV helps you make smarter decisions around marketing, pricing, and retention.
What is Customer Lifetime Value (CLV)?
CLV (or LTV) is a projection of the total revenue you can expect from a customer during their lifecycle with your brand. It helps you decide how much you can afford to spend on acquiring and retaining customers.
Formula:
CLV = Total Revenue Earned Per Customer – (COGs X Avg. No. Of Orders Per Customer)
– Average Acquisition Cost – Average Retention Cost
Why CLV Matters
- Set smarter CAC benchmarks by understanding long-term value
- Adjust pricing or offers based on customer profitability
- Forecast revenue and customer growth with more accuracy
- Decide where to invest more: acquisition, retention, or upsells
Who Is This CLV Calculator For?
- Business owners & growth marketers
- Digital product & funnel creators
- Subscription-based businesses & coaches
- Anyone making data-backed marketing decisions
Want to Increase CLV? WPFunnels Can Help.
While this calculator gives you clarity on your current CLV, the real question is:
How do you increase it?
WPFunnels helps you do exactly that by:
- Creating upsell and downsell offers to boost order value
- Using email automation to bring back existing customers
- Guiding buyers through repeat-purchase funnels or renewals
- Personalizing customer journeys with targeted funnel paths
Whether you’re selling products, services, or memberships, WPFunnels helps you maximize revenue per customer—without needing to run more ads.
👉 Use the calculator above, then try WPFunnels to increase your Customer Lifetime Value.
