Use this free Customer Lifetime Value Calculator to understand how much revenue a customer brings to your business over their entire relationship with you. Whether you run a SaaS, eCommerce store, coaching business, or agency, knowing your CLV helps you make smarter decisions around marketing, pricing, and retention.
What is Customer Lifetime Value (CLV)?
CLV (or LTV) is a projection of the total revenue you can expect from a customer during their lifecycle with your brand. It helps you decide how much you can afford to spend on acquiring and retaining customers.
Formula:
CLV = Total Revenue Earned Per Customer – (COGs X Avg. No. Of Orders Per Customer)
– Average Acquisition Cost – Average Retention Cost
Why CLV Matters
- Set smarter CAC benchmarks by understanding long-term value
- Adjust pricing or offers based on customer profitability
- Forecast revenue and customer growth with more accuracy
- Decide where to invest more: acquisition, retention, or upsells
Who Is This CLV Calculator For?
- Business owners & growth marketers
- Digital product & funnel creators
- Subscription-based businesses & coaches
- Anyone making data-backed marketing decisions
Want to Increase CLV? WPFunnels Can Help.
While this calculator gives you clarity on your current CLV, the real question is:
How do you increase it?
WPFunnels helps you do exactly that by:
- Creating upsell and downsell offers to boost order value
- Using email automation to bring back existing customers
- Guiding buyers through repeat-purchase funnels or renewals
- Personalizing customer journeys with targeted funnel paths
Whether you’re selling products, services, or memberships, WPFunnels helps you maximize revenue per customer—without needing to run more ads.
???? Use the calculator above, then try WPFunnels to increase your Customer Lifetime Value.
