If you run a website, you know how important email marketing is. Thanks to AI, it’s much easier now.
In fact, 49% of marketers using AI to generate email content.
AI can also write entire emails and improve campaign quality. AI tools help you create effective campaigns even if you’re not an expert.
Now I will describe 10 AI tools, used by thousands on WordPress to make email marketing simple and efficient.
So, let’s begin.
What is AI Email Marketing?
AI Email Marketing uses artificial intelligence to automate, personalize, and optimize email campaigns for better engagement and conversions.
For example, Mail Mint is an email marketing tool with an AI feature that helps automate and personalize email campaigns.
It enables you to segment your audience, send targeted emails, and create automated workflows based on user behavior.
How to Use AI Tools for Email Marketing?
Most people will consider AI as a tool to write content such as blogs, web-page copies, Ad copies, or email copies. However, there’s more to that.
If you can instruct well, you can have an AI tool deliver much more than just copies. You will rather be able to use AI for almost every aspect of your email marketing needs.
Here are a few significant ways AI is super useful in email marketing.
i. AI Email Writing
You can describe the purpose and the message you want to deliver with an email, and your AI email writer will be able to generate high-quality email copies.
So, instead of scratching your head to write conversion-optimized email copies, if you simply learn to explain the requirements to your AI email marketing tool, you will get better emails than what you could write on your own.
Of course, it won’t be 100% perfect. You will still need to have a little bit of human touch. But the main format and the concept will be ready.
All you need to do is invest 10 more minutes into improving it, and your email will be ready.
ii. Subject Lines With AI
Writing the email subject line is probably the most difficult part of creating an email campaign. It will determine whether you will get enough open rates or not.
Surprisingly, AI tools have managed to become super efficient on the matter. You can actually get the best email subject line suggestions from an AI writer than most humans can.
iii. Plan Promotional Email Campaigns With AI
Besides generating written content, AI is also capable of helping you plan marketing campaigns.
Last year, I actually used the help of ChatGPT to plan a pre-email series for the launch of our own email marketing tool, Mail Mint. The campaign was quite successful and got us huge sales from the very first day of our launch.
If you can instruct the purpose of your email campaign and the end goal, you can get a comprehensive plan to prepare email journeys for your customers.
iv. Suggestions on Types of Campaigns to Run
You can often be in a dilemma about what type of email campaigns to incorporate for your business at different marketing opportunities.
At this point, you can ask your AI tool to help you out. Often, you will be surprised by some brilliant campaign ideas.
For example, AI gave me suggestions on a brilliant welcome email series for our email subscribers that I never thought of implementing in the past, along with several others I already use.
v. Optimize Email CTA
The email CTA is another barrier when it comes to email writing. You may have written a brilliant copy, but a poorly used CTA can ruin its conversion potential instantly.
It is wise to take CTA ideas from your AI tool to match your campaign goals and increase the chances of making your readers take action.
Now that you have learned about a few ways AI can be used in email marketing, let us look at 10 AI email marketing software that you can rely on for the best results.
10 Reliable AI Email Marketing Tools for Your WordPress Site
Following are 10 AI tools that you can use to enhance your email marketing efforts and achieve higher ROI from your email campaigns.
1. Mail Mint
Mail Mint is currently one of the easiest email marketing automation plugins in WordPress that comes with everything you need to run result-oriented email campaigns.
You can collect leads using its own lead forms and then manage them effectively using lists, tags, or custom segments.
Once you have leads, you can run specific email campaigns or email sequences using an easy UI and an advanced email builder to design your email body.
Plus, you can also set up email automation flows based on user actions such as specific forms submitted, user logged in, and products ordered or purchased (WooCommerce).
AI Email Marketing Features in Mail Mint
Here’s where it gets interesting. Mail Mint allows you to connect with your ChatGPT account.
Then, you can easily generate email subject lines and email copies while creating your email campaign (without leaving Mail Mint’s email builder).
Rather than going to ChatGPT and copying the emails from there, you can generate the whole thing without leaving the email builder.
Plus, the custom UI for the subject line generator and email copy generator is much easier to use compared to ChatGPT’s own UI.
It definitely helps to create quality emails without moving between multiple tools.
So, if you are using a WordPress website, Mail Mint is definitely the plugin you would want to use for email marketing with AI.
2. Brevo
Brevo (formerly known as SendInBlue) is a complete email marketing platform along with lead forms, contact management, segmentation, and email automation based on actions in emails (email opened, clicked on link, etc.).
They have their own email SMTP, which is among the best for medium-sized businesses. Plus, the easy UI offers a comfortable email marketing experience.
AI Email Marketing Features in Brevo
Brevo has an AI assistant to generate email subject lines and copies easily.
The AI assistant for email subject lines has its own unique prompts, such as options to use emoticons, humor, power words, and many more, which makes it easy to generate the subject line you want.
3. Zeta Global
Zeta Global excels in AI-driven email marketing, offering personalized insights based on each subscriber’s history and preferences.
This platform not only crafts tailored emails but also recommends the best times and frequencies to engage users. With Zeta, you get real-time data analysis that improves campaign accuracy.
Plus, its all-in-one approach lets businesses handle various marketing channels in one place. Zeta’s AI techniques make all the difference for businesses keen on growing their leads.
AI Email Marketing Features in Zeta Global
The standout feature of Zeta Global is the rapid AI-powered insights on customer behavior. It provides real-time recommendations, unlike any other platform.
4. Twilio
We all know Twilio as one of the best SMS marketing tools. However, you may not know that they also have a powerful email marketing tool that goes along with SMS marketing and social media messaging.
Basically, they are working towards building an all-out communications platform for digital marketing towards customers.
Customer AI Email Marketing Features in Twilio
Though in the early stage, the Twilio customer AI is one of the most influential AI features you will find there.
It uses the past history of every customer to craft a personalized profile for each of them. Then, you can ask for suggestions on email campaigns, SMS campaigns, offers, email copies, and many more
You would probably want to take a look into this if your business conversion is mostly dependent on email marketing and SMS marketing.
5. Mailmodo
Mailmodo is a mix of several marketing aspects, such as email marketing, surveys, contests, lead generation, etc.
But its main purpose is email marketing along with a beautiful UI to plan your campaigns. It’s mostly popular for its amazing email templates and easy-to-use email designer.
AI Email Marketing Features in Mailmodo
Mailmodo offers AI assistance for generating subject lines and email copies.
However, its most unique AI infusion is the template generator. You give instructions, and it will generate great email templates for your email campaigns.
This, if properly instructed, can result in highly productive email campaigns.
6. Jacquard – AI for Email Marketing
Jacquard’s email marketing AI simplifies and enhances your campaigns. It personalizes email content for each recipient, ensuring messages are relevant and engaging.
The AI also segments your audience based on behavior, optimizes send times for better open rates, and helps create compelling content like subject lines and body text.
Additionally, Jacquard offers detailed performance insights to improve your strategy. Overall, it makes email marketing easier by automating key tasks and improving campaign effectiveness.
7. ActiveCampaign
ActiveCampaign is among the top three email automation tools to trigger email sequences based on several triggers such as email opened, link clicked, button clicked, form submitted, purchase completed, goal achieved, and many more.
Its UI is designed to make it easy for marketers to generate leads and then set up automated email flows to convert them.
Overall, it’s one of the fastest-growing email marketing tools that gain popularity real quick.
AI Email Marketing Features in ActiveCampaign
ActiveCampaign AI has a special feature called predictive sending and content that will be able to automatically send emails at the best possible time for each recipient.
Plus, it also can suggest what content will go well for specific segments.
However, AI is probably not its best suit. But predictive sending is definitely very useful to increase conversions.
8. Omnisend
Omnisend is a versatile email marketing platform designed to suit businesses of all sizes, although mostly focusing on e-commerce.
It’s an email marketing tool that offers a simple email builder along with advanced email automation flows for e-commerce sites.
Along with emails, it also has SMS integration to include in your email automation flows.
AI Email Marketing Features In Omnisend
Omnisend mainly has a free email subject line generator, which you can actively use to prepare your email subject lines.
However, they do recommend a few other AI tools that can be used to generate email copies for their platform.
9. Seventh Sense
Seventh Sense makes email marketing feel more personal by using machine learning to send emails at the right time for each person.
It analyzes things like your recipients’ behavior and purchase history to help you send the right messages to the right audience.
With powerful insights and smart content optimization, you can improve the effectiveness of your campaigns without needing to manage everything manually.
It’s great for automating repetitive tasks and sending personalized newsletters that boost engagement—perfect for teams looking to simplify their process. Plus, there’s a free plan to get started!
AI Email Marketing Features in Seventh Sense
Seventh Sense uses AI to find the best times to send emails to each recipient, boosting engagement by timing emails when they’re most likely to be opened.
It learns from recipient behaviors, adapts sending schedules in real-time, and provides insights into campaign performance to help improve future email strategies.
10. Moosend
Moosend is a versatile email marketing platform designed to make your life easier by automating and optimizing your email campaigns.
It offers a user-friendly drag-and-drop editor for crafting beautiful emails without any coding.
With Moosend, you can set up automated workflows to handle tasks like welcome messages or follow-ups, segment your audience for more targeted campaigns, and track performance with detailed analytics.
Plus, you can test different email elements to see what works best. It integrates smoothly with other tools you might be using.
AI Email Marketing Features in Moosend
Moosend uses AI to enhance email marketing with features like personalized content based on user behavior, targeted audience segmentation, predictive analytics for future engagement, and automated campaign workflows.
It also offers optimization suggestions and dynamically adjusts email content in real-time to keep messages relevant and engaging.
Why Use AI Email Marketing Tools Rather Than Using ChatGPT
ChatGPT is probably the most revolutionary AI content generator ever. And no doubt, it can generate the best quality email content if instructed right.
But why should you use an AI email marketing tool and not ChatGPT directly?
Well, the answer is clear. You would want to use a single platform to prepare all your email campaigns. If you want to use ChatGPT for email writing, it’s totally fine.
But it means you will have to manually copy/paste the content into your email client and format the content. This can lead to errors in the email and loss of focus in the campaign.
Plus, some of the AI email marketing tools you read about earlier have additional features than generative AI.
There are tools to prepare custom email templates, plan campaigns, and organize your customer profiles using AI.
Overall, for quiet email content generation, ChatGPT is good. But for email campaigns for businesses, using a specialized Ai WordPress plugin is the better option.
Conclusion
AI simplifies email marketing by automating tasks, personalizing content, and optimizing strategies. It helps create compelling subject lines and set up automated campaigns.
Using AI can significantly boost your campaign’s effectiveness by simplifying processes and enhancing personalization.
Tools like Mail Mint provide a simple, all-in-one solution that saves time and improves how you connect with your audience.
It’s an ideal choice if you’re looking for a user-friendly tool to manage your campaigns and reach your audience effectively.
** FAQs **
How to use ChatGPT with Mail Mint?
- Connect ChatGPT to Mail Mint to generate email copy and optimize send times directly within the platform. It simplifies the process by allowing you to create dynamic content for individual recipients. It also makes your email marketing more efficient and personalized.
Can AI detect phishing emails in my email marketing tool?
- Yes, AI in email marketing tools can detect phishing emails by analyzing email content and sender patterns. It reduces the risk of phishing by flagging suspicious emails. It also helps to ensure your marketing efforts are focused on genuine prospects.
Can AI help organize and optimize my email campaigns?
- Yes, AI email marketing tools can organize your campaigns by automating tasks like segmenting your target audience, optimizing send times, and adjusting dynamic content. This allows you to focus on crafting valuable insights for each recipient, improving engagement and open rates.
What are the best AI tools for optimizing email marketing?
- Tools like Mail Mint, ActiveCampaign, and Brevo offer powerful AI features. They provide content optimization, personalized email newsletters, and valuable insights into future customer behaviors.
How can AI help improve email deliverability?
- AI tools use historical data and personalized content to optimize send times and improve deliverability. By targeting the right audiences at effective times, AI reduces bounce rates and boosts engagement with prospects.
