Use our free CAC Calculator to quickly understand how much you’re spending to acquire each new customer. Whether you’re running a SaaS business, eCommerce store, or a service-based company, knowing your CAC helps you make smarter marketing decisions and improve profitability.
What is Customer Acquisition Cost (CAC)?
Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including expenses from marketing, sales, and advertising. It’s a key metric for measuring the efficiency of your customer acquisition strategy.
Formula:
CAC = Total Sales & Marketing Costs ÷ Number of New Customers Acquired
Why CAC Matters
- Evaluate Campaign Performance: Know which channels bring in customers cost-effectively.
- Improve ROI: Reduce spending and increase lifetime value by tracking CAC over time.
- Plan Smarter: Understand your cost-to-growth ratio before scaling up.
Who Should Use This CAC Calculator?
- Startup founders and marketers
- Growth hackers and product teams
- Agencies running paid campaigns
- SaaS and subscription-based businesses
Start optimizing your customer acquisition strategy today — scroll down and use the calculator now!
Turning Traffic Into Customers? That’s Where WPFunnels Helps.
Calculating your Customer Acquisition Cost (CAC) shows you how much you’re spending to bring people to your site.
But what happens after they arrive?
If your site doesn’t convert visitors effectively, you’re wasting that traffic—and your CAC stays high.
That’s where WPFunnels comes in.
With WPFunnels, you can:
- Create step-by-step sales funnels inside WordPress with no coding
- Guide each visitor toward the action you want—signups, bookings, or purchases
- Launch targeted landing pages and checkout flows that boost conversions
- Make the most of the traffic you’re already paying for
So while WPFunnels doesn’t generate traffic, it helps you turn more of your traffic into paying customers, making your CAC actually worth it.
👉 Try WPFunnels for free and start converting your prospects!
