Use this free Universal CTR Calculator to quickly find out how many people are clicking on your links, ads, emails, or landing pages. Whether you’re running ads, sending emails, or tracking website engagement, knowing your Click-Through Rate (CTR) is essential for optimizing performance.
What is CTR (Click-Through Rate)?
CTR measures how often people click on a link compared to how many saw it. It's a key metric for assessing the effectiveness of your campaigns, creatives, or calls to action.
Formula:
CTR = (Number of Clicks ÷ Number of Impressions) × 100
Why CTR Matters
- Evaluate ad performance across platforms (Google, Facebook, etc.)
- Optimize email subject lines, CTAs, and links
- Improve landing page relevance and messaging
- Track funnel engagement to boost conversions
Who Should Use This Calculator?
- Digital marketers & advertisers
- Email marketers & copywriters
- Website owners & funnel builders
- Anyone optimizing performance metrics
Your CTR Is Only Step One — What Happens After the Click?
A high CTR means you’re getting attention. But if visitors don’t convert after clicking, all that effort goes to waste.
That’s where WPFunnels steps in.
WPFunnels helps you:
- Create conversion-optimized landing pages and funnel steps
- Guide visitors through a clear, action-driven journey
- Keep clicks from going cold with smart follow-ups and offers
So while CTR tells you if people are interested, WPFunnels helps turn that interest into revenue.
👉 Use the CTR calculator above, then try WPFunnels to turn more clicks into customers.
