Email marketing has become an essential tool for businesses in the digital age, with email open and click-through rates continuing to outperform most social media platforms. To truly excel at email marketing, it’s important to learn from experts with proven success.
The good news is there are now more educational resources than ever to teach you email marketing strategies step-by-step. By taking the right email marketing course, you can go from beginner to pro, set up effective campaigns, and maximize your email ROI.
Today we will refer to 10 of the best email marketing courses that have proven to help several marketers master this crucial marketing channel.
After reading, you’ll discover:
- Top course options based on platforms, prices, topics covered, and more
- Key email marketing skills these courses will help you develop
Let’s dive in and equip you with email marketing prowess through expert-led online courses. Time to take your email game to the next level!
10 Best Email Marketing Courses To Become A Pro With Emails
Here, we will highlight what email topics each course covers so that you can choose the ones you want to become good at.
1. Advanced Email Marketing by Simplilearn
Simplilearn’s “Advanced Email Marketing” course offers a comprehensive, free online learning experience for beginners in email marketing.
Get a comprehensive guide on the art of driving exceptional results through emails with this course. Gain expert insights into crafting attention-grabbing subject lines, creating compelling content, and optimizing your emails for maximum impact. Learn efficient list management, automation strategies, and GDPR compliance essentials, ensuring you deliver engaging campaigns that yield superior results and higher conversions.
- Course Name: Advanced Email Marketing
- Vendor: Simplilearn
- Type: Online Course
- Cost: Free
- Duration: 5 Hours
- Level: Beginner
- Certification: Completion Certificate
About The Guide/Course Instructor
- Matt Bailey
Matt Bailey is a prominent figure in the realm of digital marketing, celebrated for his expertise as an author, speaker, and educator. Renowned for his insightful teachings on SEO, web analytics, social media, and email marketing, Bailey’s authored books and keynote addresses at industry events have cemented his position as a leading authority in the field. His training courses and workshops are highly regarded, empowering marketers and businesses with the knowledge needed to navigate and excel in the ever-evolving landscape of digital marketing strategies and practices.
Topics Covered In This Course
- Introduction to Advanced Email Marketing
- Write Better Subject Lines
- Develop Emails that Drive Results
- Optimize Your Email Content
- List Management Strategies
- Automating Your Emails
- Create Optimal Landing Pages
- Create an Email Campaign Checklist
- GDPR for Digital Marketers
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2. Think Outside the Inbox: Email Marketing by Google
“Think Outside the Inbox” is a brilliant course by Google as part of the Google Digital Marketing & E-commerce Professional Certificate.
Learn how to craft irresistible email copy, subject lines, and preview text to captivate your audience. Dive deep into testing, execution, and optimization strategies, allowing you to measure campaign success, utilize advanced analytics, and master contact management and segmentation for targeted and effective campaigns.
- Course Name: Think Outside the Inbox: Email Marketing
- Vendor: Coursera
- Type: Online Course
- Cost: Free Enrollment (Financial aid available)
- Duration: Approximately 25 hours
- Level: Beginner
- Certification: Shareable Certificate upon completion
About The Guide/Course Instructor
- Google Career Certificates
The Google Career Certificates form a vital component of Grow with Google, a venture rooted in Google’s two-decade legacy of crafting products, platforms, and services fostering individual and business growth. These initiatives are designed to assist not only today’s workforce but also the upcoming generation of students who will shape the future workforce. Their goal is to provide accessible pathways for everyone, enabling them to leverage Google’s top-tier training and tools, empowering skill development, career advancement, and business growth.
Topics Covered In This Course
- Understanding the role of email marketing in digital marketing strategies.
- Writing effective email copy, subject lines, and preview text.
- Testing, executing, and optimizing email marketing campaigns.
- Measuring and analyzing the results of email campaigns.
- Email marketing analytics.
- Contact management and email list segmentation.
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3. Email Marketing by Udacity
Udacity’s Email Marketing course is designed to teach students how to create an effective email marketing strategy, execute email campaigns, and measure their results.
In this course, learn to develop impactful campaigns, understand email list generation, and create an effective email plan. Gain proficiency in analyzing campaign results, implementing A/B testing, and segmentation techniques, ensuring your campaigns drive measurable success.
- Course Name: Email Marketing
- Vendor: Udacity
- Type: Online Course
- Cost: $249/month (Month-to-Month Plan), $846 for 4 months (save 15%)
- Duration: 4 Weeks (Approximately)
- Level: Beginner
- Certification: Completion Certificate
About The Guide/Course Instructors
- Jen Crompton
Jen, a versatile individual skilled in digital marketing, writing, and public relations, boasts a rich portfolio collaborating with companies spanning various industries and sizes. Her past roles include serving as an adjunct faculty member at Philadelphia University and acting as a mentor for Count Me In for Women’s Economic Independence. Jen’s academic accomplishments hail from Ursinus College and Rowan University.
- Anke Audenaert
Anke led the development of Digital Marketing programs at Udacity and was responsible for Market Research at Yahoo! She has co-founded two companies, and is on the marketing faculty at UCLA Anderson. Her email marketing expertise makes her a great instructor for businesses.
Topics Covered In This Course
- Introduction to Email Marketing: Understanding the history and application of email marketing.
- Email List Generation: Building a subscriber list and writing effective subject lines and email copy.
- Creating an Effective Email Campaign: Strategies for crafting impactful emails.
- Creating an Email Plan: Developing an email calendar and planning different types of email campaigns.
- Measuring Results: Analyzing campaign results, A/B testing, and segmentation.
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- Enroll in Email Marketing by Udacity
4. Email Marketing Mastery by DigitalMarketer
Email Marketing Mastery by DigitalMarketer is an intermediate-level certification course designed to equip modern marketers with advanced email marketing strategies. This course is structured to help you monetize any email list significantly and become a certified Email Marketing Specialist.
Learn to build a valuable email list, design effective email funnels, and implement various campaign types for enhanced customer engagement and monetization. Craft compelling content, measure performance, and iterate for continual improvement, maximizing the ROI of your email campaigns.
- Course Name: Email Marketing Mastery
- Vendor: DigitalMarketer
- Type: Online Certification Course
- Cost: $495 (Currently available for $95, saving 81%)
- Duration: 6 Hours
- Level: Intermediate
- Certification: Certified Email Marketing Master
About The Guide/Course Instructors
- Richard Lindner
Richard is an email marketing and deliverability maestro, along with extensive expertise in sales funnels and conversion campaigns.He has managed well over a BILLION email sends (in multiple marketing), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates, and generated over $20MM in revenue from email marketing alone!
- Alex Cattoni
Alex has helped launch several successful brands and has proudly partnered with many of the best transformational authors and businesses out there, writing high-converting sales copies, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
- Dave Albano
Dave is a dynamic and dedicated Digital Marketing Expert, Business Strategist and Inspired Speaker and Trainer. He is the founder & CEO of Joza Marketing and Creator of the famous 2-Day Business Intensives. Dave has managed dozens of projects across several industries with small businesses and Fortune 500 companies alike. He has proven to get high results and lower budgets.
- Hamoon Green
Hamoon Green is the CEO and Chief Strategist of Quick Boost Marketing. He is an expert in helping 7 and 8 figure e-commerce brands generate 30% – 40% of their total revenue through email marketing and marketing consultation.
Topics Covered In This Course
- Email and the Customer Value Journey: Understanding the role of email in digital marketing.
- Building an Email List: Strategies for list building and lead magnet creation.
- Developing an Email Calendar and Funnel: Planning different types of email campaigns.
- Five Foundational Email Campaigns: Learning about various campaign types like indoctrination, conversion, and ascension.
- How to Monetize Your List: Strategies for Effective Email Marketing Monetization.
- Copywriting and Design: Techniques for crafting compelling email content.
- Measuring Your Email Marketing: Analyzing and improving email campaign performance.
- Iterating and Improving: Techniques for refining and enhancing email marketing strategies.
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- Enroll in Email Marketing Mastery by DigitalMarket.
5. Wishpond’s Email Marketing Masterclass for Beginners by Victoria Taylor
This course is an ideal starting point for those new to email marketing. This free course is designed to provide a comprehensive understanding of the fundamentals of email marketing.
Avoid common pitfalls, learn to create effective marketing funnels, and employ A/B testing to refine your strategies. Gain insights into different campaign types and strategies for growing your email list, setting a strong foundation for successful campaigns.
- Course Name: Wishpond’s Email Marketing Masterclass for Beginners
- Vendor: Wishpond Academy
- Type: Online Course
- Cost: Free
- Level: Beginner
About The Guide/Course Instructor
- Victoria Taylor
Victoria is a Marketing Generalist at Wishpond and has great expertise in digital marketing activities such as email marketing, advertising, and content marketing.
Topics Covered In This Course
- Introduction to Email Marketing
- Types of Email Campaigns
- Common Email Marketing Mistakes
- Creating an Email Marketing Funnel
- Growing Your Email List
- A/B Testing Your Email Marketing Campaigns
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6. Email Marketing Course: Get Certified in Email Marketing by Christine Lee
HubSpot Academy’s “Email Marketing Course: Get Certified in Email Marketing,” taught by Christine Lee, is a comprehensive program designed to develop a holistic approach to email marketing. This free certification course is ideal for small business owners, marketers, and individuals looking to expand their email marketing skills and drive better results.
Learn the power of segmentation, personalization, and impactful design and copywriting to drive action. Learn to analyze campaign performance and optimize strategies through testing, ensuring your emails consistently deliver desired results.
- Course Name: Email Marketing Course: Get Certified in Email Marketing
- Vendor: HubSpot Academy
- Type: Online Certification Course
- Cost: Free
- Duration: 3 hours 54 minutes
- Level: Not specified
- Certification: Yes, Email Marketing Certification
About The Guide/Course Instructor
- Christine Lee
Christine Lee is an Associate Inbound Professor for the HubSpot Academy team and has extensive knowledge of email marketing and the HubSpot environment.
Topics Covered In This Course
- Email Marketing Strategy Fundamentals
- Importance of Segmentation and Contact Management
- Understanding Permissions and Deliverability
- Power of Personalization and Automation
- Design in Email Marketing
- Maximizing the Impact of Copy
- Getting Your Audience to Take Action
- Analyzing Your Marketing Emails
- Improving Your Email Marketing Through Testing
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7. Email Marketing Course by Great Learning
Great Learning’s Email Marketing course is designed for beginners looking to understand and implement effective email marketing strategies. This free course, lasting 1.5 hours, provides insights into setting up an email marketing strategy and constructing, testing, delivering, and reporting emails most effectively.
Explore the essentials of email marketing and build a robust strategy that resonates with your audience. Understand the customer journey, master crafting effective subject lines, and gain hands-on experience using Mailchimp services to construct, test, deliver, and report on successful email campaigns.
- Course Name: Email Marketing
- Vendor: Great Learning
- Type: Online Course
- Cost: Free
- Duration: 1.5 Hours
- Level: Beginner
- Certification: Free Certificate on Completion
About The Guide/Course Instructor
- Great Learning
Get courses on various marketing tactics and strategies including email marketing, sales, and content marketing through different courses created by Great Learning.
Topics Covered In This Course
- The Fundamentals of Email Marketing
- Building an effective Email Marketing strategy
- Understanding the Customer Journey
- Key considerations for email subject lines
- Constructing, testing, delivery, and reporting of emails
- Hands-on learning experience using Mailchimp services
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- Enroll in Email Marketing Course by Great Learning.
8. Email Marketing: Master the Fundamentals by Jessica Best
CXL’s “Email Marketing: Master the Fundamentals” course, led by Jessica Best, VP of Data-Driven Marketing at Barkley, is designed to transform your email marketing approach from basic to best-in-class.
Accelerate your email marketing success by mastering list-building techniques, creating resonant content, and leveraging data-driven strategies for improved results. Avoid common errors, optimize list growth for revenue, and refine your content to achieve higher ROI, turning your email program into a highly effective marketing tool.
- Course Name: Email Marketing: Master the Fundamentals
- Vendor: CXL
- Type: Online Course
- Cost: $299 Duration: 4 Hours
- Certification: Certificate included
About The Guide/Course Instructor
- Jessica Best
Jessica Best serves as the Vice President of Data-Driven Marketing at Barkley, bringing a wealth of expertise and innovative strategies to the forefront of the company’s marketing initiatives. She has an extensive background in leveraging data analytics to drive marketing decisions, she leads the charge in implementing cutting-edge methodologies to craft informed and impactful marketing campaigns. She holds in-depth knowledge of consumer behavior and digital trends.
Topics Covered In This Course
- Building lists quickly and effectively.
- Creating content and creative that resonates and works.
- Making email marketing data-driven for better results.
- Avoiding common email marketing errors.
- Optimizing email list growth to increase revenue.
- Improving email content for a better return on investment.
- Turning your email program into a data-driven marketing machine.
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9. Email Marketing Fundamentals by Omnisend Academy
Omnisend Academy’s “Email Marketing Fundamentals” is a concise and beginner-friendly course designed to provide a solid foundation in email marketing. With a duration of just 39 minutes, this course is perfect for those new to email marketing or looking to refresh their knowledge.
Learn the intricacies of successful email campaigns, including list growth, revenue generation through automation, and ongoing success maintenance. Access a treasure trove of campaign ideas to consistently engage your audience and drive conversions.
- Course Name: Email Marketing Fundamentals
- Vendor: Omnisend Academy
- Type: Online Course
- Cost: Not specified
- Duration: 39 minutes
- Level: Beginner
- Certification: Not mentioned
About The Guide/Course Instructor
Instructor Name: Aleksej, Customer Success Manager at Omnisend
Topics Covered In This Course
- How email marketing works.
- Connecting your store and importing contacts.
- Driving contact list growth with signup forms.
- Generating revenue through automation workflows.
- Designing and sending your first email campaign.
- Maintaining ongoing success in email marketing.
- 21 Email Campaign Ideas.
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10. Email Marketing – Copywriting and Growing Your E-mail Lists by Jun Wu
Jun Wu crafted a wonderful course, “Email Marketing – Copywriting and Growing Your E-mail Lists” to build up a quality email list for better email marketing results.
This course is focused on mastering the art of impactful email copywriting and expanding email lists for maximum engagement. It addresses everything from learning about mistakes to growing the email list using lead magnets and Ads.
- Course Name: Email Marketing – Copywriting and Growing Your E-mail Lists
- Vendor: Udemy
- Type: Online Course
- Cost: $69.99
- Duration: 4 hours 42 minutes
- Level: Beginner to Intermediate
- Certification: Certificate of Completion (upon finishing the course and meeting Udemy’s criteria)
About The Guide/Course Instructor
Jun Wu is an expert professional with 15+ years in the Entertainment and Marketing Industry having extensive knowlede in business growth and email marketing success.
Topics Covered In This Course
- Biggest Mistakes In Email Marketing
- Email Algorithm
- How to Grow Your Email List
- Lead Magnets And Email Sequence
- Warm-up Sequences
- Running YouTube Ads To Drive Traffic
- Reset Sequence
- Running Facebook Ads for Traffic
- Re-engagement Sequences
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Author’s Note
Now that you’ve got the tools and knowledge from these email marketing training courses, it’s time to get going. Start using what you’ve learned right away.
Set up your first email campaign, write emails that grab attention, and make sure your subject lines stand out.
Remember, your email list is important. Take care of it and help it grow. Watch how your emails are going. Look at how many people open them and click on links. If something’s not working, try something else.
Keep learning about email marketing. Things change, and you want to stay on top of it. You’re all set to make your email marketing better.
Go for it!
Reliable Tools For Email Marketing
Since you are learning email marketing, it’s best to use a reliable tool to practice and implement the knowledge you gain from these courses. Following are a few tools you may consider using.
- Mail Mint
Mail Mint is one of the easiest email marketing tools in WordPress that comes with a beginner-friendly UI and robust features such as email list capture and management, email campaign builder and designer, email marketing automation workflows, and so much more.
- MailerLite
MailerLite is an intuitive email marketing tool known for its user-friendly interface and robust features tailored for small to medium-sized businesses.
- Omnisend
Omnisend is an omnichannel marketing platform specializing in e-commerce, offering advanced automation and personalized campaigns through email, SMS, and other channels.
- MailChimp
MailChimp is a widely used email marketing platform recognized for its versatility, providing users with customizable templates, automation, and analytics suitable for businesses of varying sizes.
- Constant Contact
Constant Contact is a comprehensive email marketing solution catering to small businesses, offering easy-to-use tools for creating campaigns, managing contacts, and tracking performance metrics.
Frequently Asked Questions
1. What qualifications do you need for email marketing?
No specific degree is required for email marketing. Key skills include understanding marketing basics, using email marketing tools, creating engaging content, and analyzing campaign data. Learning through experience and staying updated with industry trends is crucial.
2. How can I be a good email marketing specialist?
To excel in email marketing, understand your audience, master email tools, analyze campaign results, and keep up with new trends. Creativity, good communication, and attention to detail are also important.
3. Why should I take a course for email marketing training?
A course provides structured learning, covering strategies, tools, and performance analysis. It offers practical insights with real-world examples, helping you apply your knowledge effectively. Courses can also lead to certifications, enhancing your professional credibility.
