Follow Up Email Automation Ideas To Increase Marketing Success

5 Follow Up Email Automation Ideas To Increase Marketing Success

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Keeping customers engaged is critical for growing any business. However, continually staying top of mind can be challenging amidst busy schedules on both sides.

That’s where follow up email automation can make the crucial difference. These timely messages help guide customers along their journey while requiring minimal effort on your end.

In this article, we’re diving into five innovative follow up email automation ideas. These strategies are designed to not only keep your audience engaged but also to boost your business’s growth and establish your authority in the market.

You’ll discover:

  • How automated emails can transform your marketing efforts.
  • Strategies to implement for different customer interactions.
  • Real-world examples to guide your email automation journey.

By the end of this article, you’ll have practical insights to enhance your email marketing strategy, making it more effective and impactful.

Let’s begin.

What Are Automated Follow Up Emails?

Automated follow up emails are pre-written, scheduled messages that get sent out when a subscriber takes (or doesn’t take) a specified action.

For example, you can set up email automation to deliver cart abandonment reminders to customers who left items unpurchased. Or welcome series that guide a new subscriber through helpful onboarding tips over several messages.

The defining aspect of automated follow up emails is that they happen without any additional effort on your end. You craft the templates once upfront, then let the email sequencing and triggers do the ongoing work for you.

Benefits of Using Email Follow Up Automation

Using automated follow up emails provides immense value for your marketing strategy. Let’s explore the compelling benefits you’ll realize:

1. Saves Time

One of the most immediate benefits you’ll notice is the significant amount of time you save. Once your automated emails are set up, they run on their own, freeing you from the repetitive task of sending individual follow-ups. This means more time to focus on crafting strategies and growing your business.

2. Consistent Customer Engagement

Automated emails ensure you’re always in touch with your customers at the right moments. Whether it’s a welcome email to a new subscriber or a follow-up with a recent buyer, these emails help maintain a consistent line of communication, keeping your brand fresh in their minds.

3. Increases Customer Engagement and Sales

Personalized emails resonate more with customers, leading to higher open and click-through rates. By targeting specific customer behaviors with automated emails, like when people spend a certain amount or buy a certain type of product, you’re not just sending an email; you’re sending a personalized nudge to convince them to purchase even more. This will directly help in increasing your sales figures significantly.

4. Improves Customer Loyalty

Regular and relevant communication through automated emails builds a stronger relationship with your customers. This consistent engagement helps in retaining customers and turning them into loyal advocates for your brand.

5. Directly Impacts on Revenue

Perhaps the most compelling benefit is the direct impact on your bottom line. Automated follow up emails, especially those targeting actions like abandoned carts, have a proven track record of recovering lost sales and boosting overall revenue.

Now, we will discuss some actionable automated email follow-up strategies that you can apply to your business for the desired growth.

5 Follow Up Email Automation Strategies for Marketing Success

Automation is basically about sending the right message at the right time without constant manual effort. Let’s dive into five key strategies that can upscale your approach.

1. Automated Cart Abandonment Reminder Emails

Shopping cart abandonment is common – customers fully intend to finalize their purchases, but get distracted and forget. Automated reminder emails recapture these lost sales through timely interventions. When a customer adds items to their cart but leaves your site without purchasing, these emails gently remind them to complete their transaction.

For instance, imagine a customer browsing your online store, adding a pair of shoes to their cart, but then getting distracted and leaving the site. An automated email sent a few hours later can remind them of their unfinished purchase, perhaps offering additional information or a limited-time discount to encourage completion of the sale.

Follow the best practices below to craft persuasive abandon cart follow up emails.

Best Practices for Crafting Cart Abandonment Follow-Ups

By implementing these best practices, you can significantly increase the chances of turning abandoned carts into successful sales.

  1. Timing is Key
    Send the first email within a few hours of cart abandonment. It’s fresh in the customer’s mind, increasing the likelihood of them completing the purchase.
  2. Personalize the Message
    Include details of the abandoned items in the email. Personalization makes the message more relevant and engaging to the customer.
  3. Offer Incentives
    Sometimes, a small nudge like a discount or free shipping can be the deciding factor in converting an abandoned cart into a sale.
  4. Keep it Friendly and Helpful
    Use a tone that’s friendly and helpful, not pushy. The goal is to remind them of their interest, not to pressure them into a purchase.
  5. Follow-Up Emails
    If the first email doesn’t do the trick, consider sending a second follow-up 24 hours later. This can be more persuasive, perhaps including customer reviews of the abandoned product or additional incentives.

2. Welcome Series and Onboarding Emails

Welcome series and onboarding emails are your first steps in building a lasting relationship with your customers. A welcome series is a sequence of emails sent to new subscribers, introducing them to your brand and setting the tone for future communications.

For example, a subscriber just signed up for your eco-friendly clothing line newsletter. The first email they receive could include a warm greeting, a brief story about your brand’s commitment to sustainability, and an exclusive 10% discount code for their first purchase. The following emails might showcase your best-selling products, share stories from satisfied customers who are making a difference, and offer style tips for sustainable fashion.

Onboarding emails, on the other hand, are targeted at customers who have taken a specific action, like making a purchase or signing up for a service. These emails guide them through the next steps, ensuring they get the most out of their purchase.

For instance, if a customer purchases a software subscription, your onboarding emails could include tutorials, FAQs, and tips for getting started.

Benefits Of Using Welcome Series

A well-crafted welcome series can set a positive tone for your new subscribers.

Here are some specific benefits:

  1. Builds Brand Connection
    Welcome emails introduce your brand’s personality and values, helping new subscribers connect with your brand on a deeper level.
  2. Increases Engagement
    By providing valuable and relevant content right from the start, you encourage new subscribers to engage more with your emails and your brand.
  3. Boosts Customer Loyalty
    A warm and informative welcome can make customers feel valued, fostering loyalty from the outset.
  4. Drives Sales
    Including special offers or discounts in your welcome series can encourage new subscribers to make their first purchase.
  5. Sets Expectations
    You can use these emails to set the tone for what subscribers can expect in terms of content frequency and type, aligning their expectations with your email strategy.

Benefits Of Using Onboarding Emails

Onboarding emails are key to ensuring customers understand and get the most out of your product or service.

Here are their benefits:

  1. Enhances Product Usage
    Detailed guides and tips in onboarding emails can help customers use your product more effectively, leading to higher satisfaction.
  2. Reduces Customer Churn
    By providing immediate value and support, onboarding emails can reduce the likelihood of new customers disengaging or unsubscribing.
  3. Encourages Upgrades or Cross-Sells
    Educating customers about the full range of your offerings can lead to additional sales or upgrades.
  4. Gathers Feedback
    Use onboarding emails to ask for feedback, which can provide valuable insights for improving your product or service.
  5. Strengthens Customer Support
    Offering support resources in these emails can alleviate customer concerns and reduce the burden on your customer service team.

3. Post-Purchase Follow-Up Offers

After a customer makes a purchase, the journey shouldn’t end there. Post-purchase follow-up offers are a strategic way to keep the interaction going and boost your sales. These emails can include upsell or cross-sell offers, which are opportunities to recommend products that complement or enhance what the customer has already bought.

For example, if a customer just bought a new smartphone from your online store, a post-purchase email could suggest buying a protective case or a pair of wireless earbuds.

Best Practices When Sending Upsell Offers via Email

When crafting your upsell emails, it’s important to focus on how you can guide your customers to see the value in upgrading. Here’s how you can do it effectively:

  1. Appropriate Timing
    Give your customers a little time to appreciate their initial purchase before introducing an upsell. A gap of a few days can be ideal.
  2. Personalized Recommendations
    Tailor your upsell offers based on the customer’s purchase history. Suggest upgrades that logically enhance their initial purchase.
  3. Focus on Added Value
    Emphasize how the upsell enhances the value of their original purchase. Explain the benefits and additional features they will gain.
  4. Clear and Concise Communication
    Keep your message focused and straightforward. Highlight the key benefits of the upgrade without overwhelming details.
  5. Exclusive Offers
    Entice your customers with special deals for upgrading, such as a discounted price for the first few months or additional perks exclusive to premium members.

By following these practices, you’re not just selling an upgrade; you’re enhancing your customers’ experience and offering them more value.

4. Re-Engagement Campaigns

Re-engagement campaigns are essential in reigniting the interest of customers who haven’t interacted with your brand in a while. These campaigns are crafted to remind customers of the value your business offers and encourage them to re-engage with your products or services.

For example, let’s say a customer hasn’t made a purchase from your online bookstore in six months. You could send a re-engagement email highlighting the latest arrivals in their favorite genre, along with a personalized recommendation based on their past purchases.

This approach not only shows that you value their preferences but also rekindles their interest in your offerings.

Ideas To Craft Engaging Re-engagement Email Campaigns

When creating re-engagement email campaigns, it’s important to strike a chord with your audience. Here are some actionable ideas:

  1. Personalized Content
    Use data from past interactions to personalize your emails. If they previously bought kitchenware from your site, send them recipes or cooking tips.
  2. Special Offers
    Entice them back with an exclusive offer, like a discount or a freebie. This could be a percentage off their next purchase or a free e-book with their next order.
  3. Feedback Requests
    Show that you value their opinion by asking for feedback. This can be about their shopping experience or what they’d like to see more of in your store.
  4. Update Them on What’s New
    Share updates about new products, services, or features that have been added since their last interaction. This could be a new product line or an improved user interface on your app.
  5. Storytelling
    Share a compelling story about your brand or a customer success story. This can rekindle their emotional connection to your brand.

These ideas help you effectively re-engage customers who have drifted away, reminding them of the unique value your business offers and why they chose you in the first place.

5. Event-Triggered Emails Based On Custom Behavior

Event-triggered emails are a dynamic way to interact with your customers based on their specific actions or behaviors. These emails are automatically sent in response to certain triggers, ensuring timely and relevant communication. This approach helps in creating a more personalized experience for your customers, as the content of the email directly relates to their recent interactions with your brand.

For instance, suppose you are a clothing brand and your customer browsed a few jeans earlier today but did not purchase any of them. The next day, an automated follow up email may be sent with a special coupon and recommendations of jeans for the prospect to make the purchase.

Types Of Event-Triggered Follow Up Email Automation For E-Commerce

Event-triggered emails can take many forms, each serving a unique purpose in e-commerce.

Here are some examples:

  1. Price Drop Alerts
    Notify customers about products that they viewed in the past (but didn’t purchase) after they go on sale. The discount can help reignite their interest and encourage a purchase.
  2. Back-in-stock Notifications
    For customers who viewed out-of-stock items, send an email when those items are available again, prompting them to consider purchasing.
  3. Anniversary or Milestone Emails
    Celebrate milestones like the anniversary of a customer’s first purchase with a special offer or exclusive content.
  4. Review Requests
    After purchase, send an email asking customers to review the product. This not only provides valuable feedback but also keeps the communication open.
  5. Personalized Recommendations
    Based on past purchases, send emails with product recommendations tailored to the customer’s preferences.
  6. Loyalty Program Updates
    Inform customers about their loyalty points balance or when they’re close to unlocking a reward.
  7. Seasonal or Holiday Promotions
    Trigger emails based on seasonal shopping behaviors or upcoming holidays, offering relevant products or promotions.

Each of these event-triggered emails offers a unique opportunity to connect with your customers in a meaningful way, based on their interactions with your e-commerce store.

Tools and Platforms for Efficient Follow Up Email Automation

To bring these email automation strategies to life, you’ll need the right tools. Here are some email marketing platforms that offer robust automation features, making your campaigns more efficient and effective.

  1. Mail Mint: Known for its user-friendly interface, Mail Mint allows you to easily set up automated follow up emails on a WordPress site.
  2. MailChimp: A popular choice among small to medium-sized businesses, MailChimp offers a comprehensive set of automation tools.
  3. Constant Contact: Ideal for those who are new to email marketing, Constant Contact provides a straightforward approach to automation.
  4. ActiveCampaign: This platform is a powerhouse for those who want to dive deep into email automation.
  5. Brevo: Brevo is a great option for businesses looking to combine email automation with SMS marketing.

Each of these tools offers unique features to help you automate your email marketing effectively, saving you time while enhancing your relationship with your customers. Choose the one that aligns best with your business needs and watch your email marketing strategy thrive.

How To Set Up Follow up Email Automation For WooCommerce?

In case you are running an online store that’s built using WooCommerce, then we will give you a quick guide on how you can set up a follow up email automation for your business.

Mail Mint is a great tool that offers extensive automation triggers for WooCommerce and this is what we will use for this section.

Step 1 – Get Mail Mint

So, first, install & activate Mail Mint on your WordPress site.

  • Read this guide for assistance.

Step 2 – Choose Automation Flow or Start From the Scratch

Now, go to the Mail Mint dashboard and open the Automation tab.

Here you will see their pre-built automation journeys. Among them, choose the follow up email trigger.

Choose Automation Flow or Start From the Scratch - Mail Mint

Step 3 – Choose Trigger & Set Up The Follow Up Email Automation Workflow

Now, set the automation workflow according to your requirements.

Choose Trigger & Set Up The Follow Up Email Automation Workflow - Mail Mint

Step 4 – Design The Emails

You can design your email particularly using a drag & drop email builder that comes with all the necessary blocks and full customization options.

Design The Emails - Mail Mint

Save it after you finish designing the email.

Step 5 – Get The Automation Live

Now, click on Start Workflow and get the automation journey live.

Get The Automation Live - Mail Mint

That’s it. As you just saw, it’s super easy to create tailored automation flow according to your needs using Mail Mint.

Conclusion

Setting up follow up email automation is more than just a step towards efficiency; it’s a strategic move to keep your customers engaged and actively contribute to your business growth. By automating your emails, you’re ensuring that every customer interaction is timely, personalized, and relevant, enhancing their experience with your brand.

Remember, each email is an opportunity to strengthen your relationship with your customers, whether it’s through a friendly birthday greeting, a nudge to complete a purchase, or a special offer tailored just for them. These small touches can make a big difference in how customers perceive and interact with your brand.

So, take the leap and start setting up your email automation. With the right tools and strategies, simplify your marketing efforts and pave the way for more meaningful connections & a thriving business.

Frequently Asked Questions (FAQs)

1. How do I measure the effectiveness of my follow-up email campaigns?

Tracking key metrics such as open rates, click-through rates, conversion rates, and engagement metrics like replies or forwards can help gauge the success of your follow-up emails. Additionally, analyzing sales or conversions attributed to these campaigns provides insights into their effectiveness.

2. What types of follow-up emails work best for nurturing leads?

Emails that provide valuable content, such as educational resources, case studies, or testimonials, are effective for nurturing leads. Additionally, drip campaigns that gradually introduce recipients to your product/service or follow up on their interests can foster engagement and build relationships.

3. What are some potential challenges in implementing follow-up email automation, and how can I overcome them?

Challenges might include technical issues, maintaining a balance between automation and personalization, and managing email deliverability. Overcoming these challenges involves regular monitoring and testing of campaigns, staying updated with email marketing best practices, and using reputable email service providers to ensure deliverability.

4. What’s the optimal frequency for sending follow-up emails?

It varies by industry and audience. Generally, aim for a balance—avoid overwhelming recipients while staying relevant. Test different frequencies to find what works best for your audience.

5. How important is personalization in follow-up emails?

Highly important. Personalized emails based on recipient behavior or preferences tend to have better open rates, click-through rates, and overall engagement.

Sakiba Prima

Sakiba Prima, the Content Editor at WPFunnels is passionate about making WordPress work wonders for your business. With a flair for simple yet effective sales & marketing tactics and handy tooltips, she turns complex ideas into easy reads.

Sakiba Prima

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