How to Craft A Compelling Newsletter Landing Page That Works [2024]

Sending email newsletters is a great way to keep prospects engaged and gain their trust. However, the first step is to get subscribers to your newsletters.

One way to get subscribers is to use a newsletter landing page. If you can craft a well-designed, conversion-optimized landing page to get subscribers, it will help you grow your email list significantly.

In this article, you will learn how you can create a compelling newsletter landing page. We will discuss the key elements and best practices to help you plan a landing page that works.

So let’s begin.

What is a newsletter landing page?

A newsletter landing page is a dedicated web page designed specifically to encourage visitors to subscribe to a newsletter or email list.

The idea is, you offer some compelling information, incentives, or value propositions, to persuade visitors into providing their contact information – usually name and email or phone number – while signing up for your newsletters to get more such content to be sent to them in the future.

So, the main goal of using a newsletter landing page is to get more leads for your email newsletters.

Benefits And Importance Of Using A Good Newsletter Landing Page

If you are able to prepare a newsletter landing page that’s well-optimized for conversion, then you will be able to leverage several useful benefits.

• Creates A Good First Impression
  First impressions matter, and in the digital realm, a newsletter landing page is often the first point of contact between a brand and a potential subscriber. This initial encounter can determine whether a visitor decides to engage further with your business or not.

• Focused Conversion
  Newsletter landing pages can help get specific subscribers by focusing solely on the subscription offer rather than any extra distraction. Thus, helping you identify leads for targeted email marketing.

• Build Credibility And Trust
  If you can prove your newsletter subscription to be beneficial and what you promised on the landing page is true, this will boost your credibility significantly and these subscribers will trust your suggestions more.

• Easy Lead Generation For Promotions
  People who sign up for your newsletters are also potential leads as they share a relevant interest in your products or services. This means you can run promotional campaigns and get good results from them in the future.

• Set The Stage For A Funnel Journey
  You may use a newsletter landing page to enter a prospect into your funnel. And then proceed with lead nurturing emails, followed by emails to guide them into a sales funnel with a good offer.

Whether it’s “Subscribe Now for Exclusive Updates” or “Join Our Community Today,” a dedicated landing page can guide visitors toward the specific action you want them to take.

Key Elements Of An Effective Newsletter Landing Page

When creating a newsletter landing page, you need to focus on a few key elements that must be well-planned.

i. Clear and Compelling Headline

Your headline should communicate the benefit of subscribing to your newsletter. It should be attention-grabbing, concise, and tailored to your target audience’s interests and pain points. You may as well support the main headline with a subheadline that provides more context.

ii. Simple Sign-up Process

A simple sign-up process on landing pages is crucial for a positive user experience and can significantly impact conversion rates. To do it in the best way possible, keep the subscription form simple and prominently displayed and strictly follow the less-is-more rule.

The way to ask for the minimal data is to only seek for essential information such as email address and, if necessary, the subscriber’s name.
(If you do SMS marketing, then you may also request to provide a phone number.)

Consider using a single-field form for ease of use, or a two-step opt-in process for a smoother experience. Remember to minimize friction in the sign-up process.

iii. Newsletter Preview & Social Proof

Positive feedback from existing subscribers can influence potential subscribers to trust the value of your content. Previews offer a glimpse of the content readers can expect, showcasing the quality and relevance of your newsletter. This helps visitors assess whether the content aligns with their interests and needs.

Here is an example of how to add social proof:

“Reader’s Corner: Success Stories from Our Subscribers

Read inspiring success stories from marketers like you who’ve implemented our tips and witnessed remarkable results. Share your own success story for a chance to be featured in our next issue”

iv. Optimized Call-To-Action (CTA) Buttons

An optimized call-to-action (CTA) button is necessary on a newsletter landing page because it guides users to perform a specific action, such as subscribing to the newsletter, and can significantly impact conversion rates. An optimized CTA button serves as a clear and compelling prompt, which can get users to subscribe.

The best way to optimize a CTA button would be to use a contrast button color and a creative CTA text such as “Yes, I Want To Learn Marketing.”

v. Brand-aligned Visuals & Multimedia

You need to make sure you are using visuals and engaging multimedia such as videos or gifs on your newsletter landing page that align with your brand. Also, use images that match the intention of the prospects you are trying to attract. Optimize the page color, logos, typography, and overall design that matches your brand so that people can remember your company during future interactions.

Even if you don’t use a lot of images and want a simple design, you still should focus on giving it a touch of your brand colors. Here’s how Vegan.com used the right shade of green color that they use in any of their promotional and marketing content.

Best Practices for Creating Newsletter Landing Pages

There are certain best practices for creating newsletter landing pages for growing your email list and engaging with your audience in the best way possible.

i. Setting Clear and Specific Goals

You first need to decide on your goals with the newsletters so that you can align your content and persuasiveness accordingly. The common goals with newsletter landing pages involve traffic, time-on-page, and conversions or no. of sign-ups.

Clear and specific goals provide direction, clarity, and measurability, which leads to creating more effective newsletter landing pages and their associated newsletters. Establish quantifiable goals and prepare for tracking the associated metrics regularly to make improvements.

ii. Writing Persuasive and Engaging Copy

The main element of a landing page is its copy. If you can make it persuasive enough, people will subscribe.

The way to do so is to take a benefit-focused approach. You should clearly explain the core benefits your subscribers can expect by getting your newsletters. If they realize the value it holds, they won’t hesitate to sign up.

The headline and the copy should be aligned with one another. As you go down the landing page, it should act as a realization of value from seeing the end benefits, to realizing the problems your newsletters will help with, to eventually the easy way to get access to your valuable resources.

And of course, always address the reader directly using “You,” “Your,” “Yourself,” and other second-person pronouns. The reader should feel you are talking with him only, and not a whole audience. Use terms and language your target audience usually thinks about. For example, if the target audience is an artist, using words such as “elegance” would be quite appreciated. For marketers, using catchphrases such as “ROI,” or “conversion-optimized” will grab the attention quite well.

iii. Optimizing CTAs for Visibility and Click-Throughs

Ensure that your CTA stands out against everything else on the page. Using contrasting colors is the easiest way to do this. If your CTA is the same color as the rest of your text, it will blend into the background. Using plenty of white space around your CTA also helps it to stand out more. You may also try using larger CTA text size than the surrounding text.

Place your primary CTA button in the right place is very important. Try placing it above the fold, so visitors don’t have to scroll down to see it, thus encouraging more click-throughs. Or, place it according to the copy – any point of the copy where you believe the buyer can come to a conclusion, you may add a relevant CTA.

iv. Incorporating Social Proof and Visual Elements

According to a TrustPilot survey, 66% of people confessed that they are more influenced by positive ratings during their buying journey. You should leverage this opportunity and highlight your best testimonials and customer reviews on the landing page.

In addition to adding social proof, you need visuals that catch users’ eyes. Use high-quality images and videos to capture visitors’ attention and convey the benefits of your newsletter or product. Visual elements can make your landing page more engaging and persuasive.

Additionally, featuring media mentions or publicity can further validate the newsletter’s value and trustworthiness. Embedding a visually appealing Instagram post or tweet can add dynamic content and encourage engagement. Just ensure the visuals align with your brand and message for a cohesive presentation.

v. Utilizing Testing Tools and Analyzing Analytics Regularly

When optimizing a newsletter landing page, it’s crucial to leverage testing tools and analyze analytics regularly to enhance performance. Use A/B testing tools to experiment with variations of your landing page. Test different headlines, visuals, CTAs, and layouts to identify what resonates best with your audience.

Utilize tools like Google PageSpeed Insights to ensure your landing page loads quickly. Slow loading times can negatively impact user experience and conversion rates.

You may also create a funnel with the newsletter landing page as the first step, and track analytics through the funnel builder. WPFunnels is a great choice for this.

Newsletter Landing Page Examples

For a better understanding of a good newsletter landing page, here are 2 good examples:

i. The New York Times Subscription Page

The New York Times is known for its high-quality, differentiated content, which attracts and retains subscribers.

Why this works

• On this subscription page, you can notice a straightforward approach, leveraging their popularity. Basically, they know people already recognize them. So they do not need to go overboard to prove their worth.
• However, since it’s a page newsletter subscription, they still had to make a good offer and use a catchy subject line with the power word “unlimited” to grab the attention of visitors.
• You can also see how they kept the button in contrast color among the white area and text so that you clearly know where to click to sign up.

ii. Unicorn Club Newsletter Landing Page

The Unicorn Club’s newsletter landing page is designed for front-end developers and UX/UI designers, effectively conveying the newsletter’s purpose and featuring a user-friendly form for new subscribers. The page’s clean design and focused content make it easy for visitors to understand the benefits of joining the Unicorn Club, thereby encouraging them to subscribe.

Why this works

• You can see the minimal information they are asking for – just the email. This helps to speed up the process and avoid losing subscribers who are on the rush.
• They decided to use customer reviews right off the bat, which creates a positive vibe for new visitors.
• The little hook below the form is a unique approach that worked quite well for them. It basically shows how large this newsletter community is and will make people want to join.

Tools And Platforms To Create Newsletter Landing Pages

Now, let us look at a few tools that you can use to create compelling newsletter landing pages.

1. WPFunnels

Using a funnel builder is a great way to align your newsletter marketing with further marketing activities. And WPFunnels is a great choice for WordPress users.

If your website is made with WordPress, then you can use this funnel builder to craft lead generation funnels easily. This plugins works perfectly with native page builders such as Elementor, Divi, and Guternberg. So you can craft a newsletter landing page as part of your funnel, which you can then integrate with a newsletter plugin such as Mail Mint or FluentCRM.

WPFunnels has it’s own opt-in form which you can use on the landing pages to collect leads and send over to your email newsletter lists. Meanwhile, you can plan separate campaigns to drive users to further sales funnels of, maybe, your paid services.

Core features of WPFunnels that can help you build the perfect newsletter landing page.

• Visual Funnel Builder for mapping and planning
• Library of Pre-built Templates
• Create Custom Landing Pages & Checkout Pages
• Built-in Opt in Form To Collect Leads Easily
• Integration with Page Builders like Oxygen, Gutenberg, etc.
• Page-specific action-based analytics.

Whether it’s for building a newsletter landing page or tracking conversion rates, WPFunnels can help you throughout your entire process of marketing campaigns.

• Get WPFunnels Pro now!

2. Mailchimp

MailChimp can help in creating an external newsletter landing page which you may design using a user-friendly page builder. Upon signing up, the contacts are added to your desired MailChimp list, where you can set up autoresponders and set up recurring newsletters.

For an email marketing tool, this feature is very unique and effective for marketing.

3. ActiveCampaign

ActiveCampaign can help you create newsletter landing pages through its ActiveCampaign Pages feature.

With ActiveCampaign Pages, you can create beautiful, high-converting landing pages with easy-to-use templates in minutes. If you want to focus on creating an engaging and relevant headline, highlighting the features and benefits, and emphasizing the benefits. ensure that your page is tailored to the specific promotion or offer you’re presenting. This is a great feature to add to their own weekly newsletter automation.

Final Thoughts

A well-crafted newsletter landing page can be the key to unlocking the potential of your email marketing efforts. By following the tips and best practices outlined in this article you can create a landing page that not only attracts visitors but also convinces them to subscribe to your newsletter.

Remember, your newsletter landing page is not just a simple way to get to subscribers; it’s a digital handshake, inviting visitors to be a part of your brand journey. So make sure you send quality newsletters to maintain long-term relationships with your subscribers.

FAQs

1. What is the difference between a newsletter and a landing page?

A newsletter is a recurring informational update sent via email to subscribers, while a landing page is a standalone web page designed for a specific purpose, such as capturing leads or promoting a product. Newsletters focus on content delivery while landing pages aim to drive a specific action or conversion.

2. What should be on the front page of a newsletter?

The front page of a newsletter should feature a captivating headline, a brief and engaging lead article, visually appealing images, and a clear table of contents. Include highlights of key content, upcoming events, and a call to action. Maintain a clean layout for easy readability and encourage readers to delve into the full newsletter.

3. How do I make my newsletter landing page more engaging?

Focus on using persuasive copy focused on benefits, and visuals that are aligned with what value you are offering in your newsletter. This will help to make it more engaging.