Once you have the sales funnel in place, it’s time to observe your funnel’s performance.
Using these analytics data, you can:
- Work on improving your buyer journey.
- Keep track of the extra revenue you are making that you were losing all this time.
In this guide, I will show you how to track detailed sales funnel analytics.
Before you begin analyzing data, ensure you have at least one active sales funnel created with WPFunnels. This will allow you to gather and evaluate the necessary insights.
Once your funnel is up and running with all the necessary steps, follow the steps below, and you’ll be able to see the detailed analytics of your sales funnel through graphs.
Step 1: View Stats on Funnel Canvas
Before we jump right into the analytics section, you’ll see a Stats section in the funnel. If you toggle it to the right, a stats bar will appear below each step.
In the stats bar, you’ll see the number of visits and conversions for each funnel step. This provides a quick insight into how the funnel works.
Step 2: View Performance With WPFunnels Analytics
Now, on the top right corner of the canvas, you will see the 3 dots.
Click on it, and you will see four options. Click on the Analytics button to view the performance of the funnel.
You’ll be able to see the funnel-wise results and compare them based on various factors, helping you make data-driven decisions for improvements.
You will see these sections on the Analytics page:
- Date Range to View Report
- Reset & Export
- Gross Sales
- Average Order Value
- Order Bump Revenue
- Total Sales from Upsell
- Total Sales from Downsell
- Opt-in Submission
- Conversion Overview
- Revenue
- Revenue Graph
1. Date Range to View Report
On the top right side, you will get the option to select a date range to view your analytics.
- Weekly
- Monthly
- Yearly
- Custom
If you select Custom, the Start Date and End Date indicate the range of days for which this report will be shown.
Once you’ve set the range, click on Filter, and all the analytics will be shown for that range.
2. Reset & Export
All your analytics funnel data will be removed permanently if you click the Reset option. Please note that you cannot recover this data once it has been deleted.
Additionally, by clicking the Export button, you can export your analytics data into a PDF format. This allows you to save and share your performance insights easily.
3. Gross Sales
It is the total sales in your shop within the selected date range.
4. Average Order Value
Average Order Value (AOV) tracks the average amount spent each time a customer purchases from this funnel.
5. Order Bump Revenue
Order bump revenue is your funnel’s total income from selling order bump offers.
6. Total Sales from Upsell
Total sales from Upsell refers to the total income that your funnel generates from selling the Upsell offer.
7. Total Sales from Downsell
Total sales from Downsell refers to the total income that your funnel generates from selling the Downsell offer.
8. Opt-in Submission
If you are using WPFunnels Opt-in Form, then you will see the analytics for Opt-in Form submission also.
8. Conversion Overview
Here you can see more details of each funnel step for this specific funnel. Such as –
- Total Visitors
- Unique Visitors
- Conversion Rate
- Bounce Rate
9. Revenue
Here you can see the revenue history of the user purchase for
- Checkout
- Upsell
- Downsell
10. Revenue Graph
Here you can see the revenue graph for each day every week.
These analytics are necessary for you to make important decisions.
For example, if you have less Order Bump revenue from your funnels, then you must look into the matter and take steps to change the order bump product or take necessary steps to make people buy more.
Step 3: Choose Analytics Tracking for User Roles
Go to WPFunnels > Settings > Role Management, and there you’ll see an option to disable analytics tracking for specific user roles.
If you wish to track analytics for all user roles, then keep all unchecked. Or you can customize it as needed.
That’s it! You can now use WPFunnels Analytics to get the maximum outcomes from your store.
