Once you have the Sales Funnel in place, it’s time for you to observe the performance of your funnels.
You can check the in-depth analytics of your funnel campaigns from the Analytics section.
Using these analytics data, you can-
- Work on improving your buyer journey.
- Keep track of the extra revenue you are making, that you were losing all this time.
In this guide, I will show you how you can track detailed analytics of your sales funnel.
First, make sure that you have at least one running sales funnel created with WPFunnels.
If you haven’t created a funnel yet, the documentation below will help you.
Once your funnel is up and running with all the necessary steps, simply follow the steps below and you’ll be able to see the detailed analytics of your sales funnel through graphs.
Step 1: View Stats on Funnel Canvas
Before we jump right into the analytics section, here you’ll be able to see a Stats section in the funnel. If you toggle it to the right you’ll see a stats bar visible below each step.
In the stats bar, you’ll see the number of Visits and Conversion of each funnel step. This is a quick insight into how the funnel works.
Step 2: View Performance With WPFunnels Analytics
Now, on the top right corner of the canvas, you will see the 3 dots.
Click on it and you will see four options. Click on the Analytics button to view the performance of the funnel.
You’ll be able to see the funnel-wise results and compare them based on some factors.
You will see these sections on the Analytics page:
- Date Range to View Report
- Gross Sales
- Average Order Value
- Order Bump Revenue
- Total Sale from Upsell
- Total Sale from Downsell
- Conversion Overview
- Optin Submission
- Revenue
- Revenue Graph
1. Date Range to View Report
On the top right side, you will get the option to select a date range to view your Analytics.
- Weekly
- Monthly
- Yearly
- Custom
If you select Custom, the Start Date and End Date indicate the range of days for which this report will be shown.
Once you’ve set the range, click on Filter and all the analytics will be shown for that range.
2. Gross Sales
It is the total amount of sales in your shop within the selected date range.
3. Average Order Value
Average Order Value (AOV) tracks the average amount spent each time a customer purchases from this funnel.
4. Order Bump Revenue
Order Bump Revenue refers to the total income that your funnel generates from selling order bump offer.
5. Total Sale from Upsell
Total sale from Upsell refers to the total income that your funnel generates from selling the Upsell offer.
6. Total Sale from Downsell
Total sale from Downsell refers to the total income that your funnel generates from selling the Downsell offer.
7. Optin Submission
If you are using WPFunnels Optin Form, then you will see the analytics for Optin Form submission also.
8. Conversion Overview
Here you can see more details of your each funnel step for this specific funnel. Such as –
- Total Visitors
- Unique Visitors
- Conversion Rate
- Bounce Rate
9. Revenue
Here you can see the revenue history of the user purchase for –
- Checkout
- Upsell
- Downsell
10. Revenue Graph
Here you can see the revenue graph for each day on a weekly basis.
These analytics are necessary for you to take important decisions.
For example, if you are having less Order Bump revenue from your funnels, then you must look into the matter and take steps to change the order bump product or do necessary steps to make people buy more.
Step 3: Choose Analytics Tracking for User Roles
Go to WPFunnels > Settings > Advanced Settings and there you’ll see an option to Disable Analytics Tracking For specific user roles.
If you wish to track analytics for all user roles, then keep all unchecked. Or you can customize it as needed.
That’s it! You can now use WPFunnels Analytics to get the maximum outcomes from your store.