Order Bump vs Upsell – What Is Better To Increase AOV [2026]

Did you know you can increase your average order value without bringing more customers to your store?

If you run a WooCommerce store, you’d probably think that getting more traffic is the best way to increase revenue, right?

Not necessarily.

You could spend more on ads, invest in SEO, or try different marketing strategies to attract new customers.

But there’s another way to grow your revenue: get more value from the customers who are already buying from you.

And this is where order bumps and upsells come in.

But here’s the thing.

Order bumps and upsells may have the same goal, but they don’t work in the same way.

An order bump gives customers an additional offer during checkout, while an upsell encourages them to spend more by choosing a higher-value product or accepting an additional offer.

So, which one is better?

Order bump vs upsell: which strategy can increase your AOV more? And which one should you implement first?

In this guide, we’ll compare order bumps and upsells, explain how each strategy works, look at their differences, and help you decide which approach is right for your WooCommerce store.

Let’s get started.

What is an Order Bump?

An order bump is a quick offer you make right on the checkout page. This is usually a small discount on a complimentary or related product to what the buyer is about to purchase.

For example, if someone is about to purchase a t-shirt, you can offer a matching pair of joggers as an order bump on the checkout page.

These products are usually of low cost (not necessarily a must), and buyers can easily add them to the order with a single click before making the payment.

Order bump is a smart tactic that capitalizes on the psychological principle of convenience and the desire to enhance the initial purchase.

What Does Upsell Mean?

Upselling is another tactic where the goal is to increase the overall purchase value by suggesting related or higher-value items.

You could try persuading customers to buy a more premium or upgraded version of the product they intend to purchase or have already bought. You could also offer a related product as a post-purchase one-click upsell or an in-cart offer.

For example, suppose a person just went through checkout for a Shampoo. Immediately, you can make a one-click upsell offer on a hair conditioner from the same brand.

Order Bump vs Upsell Examples by Industry

Here’s a table comparing Order Bump vs Upsell examples by different industries:

Industry	Order Bump Example	Upsell Example
Beauty & Makeup	Add a makeup brush set at checkout for a small additional fee	Offer a premium skincare kit with advanced serums post-purchase
Fitness & Health	Add a workout guide or fitness tracker to the cart	Offer a full personal training program after buying a workout DVD
E-commerce	Add a shoe cleaning kit when purchasing shoes	Offer an upgraded version of the shoes with higher durability
Tech & Gadgets	Add a phone case or screen protector when buying a smartphone	Offer a newer, higher-capacity model of the smartphone
Online Courses	Add a downloadable workbook when buying a course	Offer an advanced or masterclass version of the course

This table helps you understand how different industries can effectively use order bumps to increase cart value and upsells to offer premium solutions after the initial purchase.

Comparing Order Bump vs Upsell

Order bump focuses on immediate supplementary purchases at the point of sale, while upsell involves convincing customers to opt for a higher-priced or upgraded item. Here’s a table summarizing their differences:

Aspect	Order Bump	Upsell
Functionality	Prompts add-ons at checkout	Suggests premium upgrades in-cart or after checkout
Goal	Boost impulse purchases and AOB	Increase purchase value
Timing	Pre-checkout	Pre or post-purchase
Position	Checkout page	Cart Page, Post-purchase Sales Page, Emails
Placement	Smaller, low-priced items	Higher-value alternatives or related products

Pros And Cons Of Using Order Bumps And Upsell Offers to Increase AOV

Order Bumps	Upsell Offers
Pros: 1. Enhances spontaneous purchases 2. Simplifies checkout experience 3. Increases revenue per customer visit Cons: 1. May distract from primary purchase 2. Limited impact on high-value items 3. Potential for increased cart abandonment	Pros: 1. May distract from primary purchase 2. Limited impact on high-value items 3. Potential for increased cart abandonment Cons: 1. Requires persuasive messaging 2. Possible resistance due to added cost 3. May extend purchase decision time

What Can You Sell More with Order Bumps & Upsells?

• Selling With Order Bumps: You can either sell more quantities of the same product or low-priced related products using order bumps.

• Selling With Upsells: You can suggest high-value alternatives or related products as upsell suggestions/offers.

Which One is More Likely to Convert More?

• Psychologically, order bumps are more likely to sell as you are making sure the buyer doesn’t have to go too much overboard with his/her budget while making a purchase. However, the revenue earned will be minimal.

• Upsells, on the other hand, will convert less, but every conversion will result in a high revenue amount.

Here, you can see that, using upsell, you only sold 1 product but made more profit than what you sold as an upsell. However, this will change if more people accept order bumps and fewer people accept upsells.

From this, you can deduce that order bumps are great for e-commerce businesses, while upsells are more effective for service-based, high-ticket products.

Tips to Implement Order Bumps for High Results

Let us look at how you can use order bumps the right way.

1. Offer something that won’t break the bank: Order bumps are last-minute offers. Hence the price of the product should not be expensive. You do not want people to leave the checkout page just to check out your offer product.

2. Make sure the offer product is relevant or complimentary: People are more likely to accept an order bump offer that they can use with what they are purchasing at the moment. Making a random offer that they cannot relate to won’t convert.

3. Offer a small discount that’s exclusive: You should always consider offering some sort of discount to add an extra push. This discount shouldn’t be available in your regular store.

4. Use urgency & FOMO tactics: Sometimes creating a sense of FOMO in the offer title such as “One-time offer! Don’t miss out!” can push buyers to accept the offer.

5. Keep the design catchy but clean: Use some contrast color and image for the offer, but make sure it does not make the checkout page look cluttered. By following these tips, you can increase orders and boost average order value. B2B ecommerce consulting offers expert guidance to maximize conversions and drive sustainable growth.

Tips to Use Upsell Offers for High Results

To maximize the impact of your upsell offers, here are some practical tips to drive higher results.

1. Offer more value for money: Even if the upsell offer can cost more than what the buyer purchased, you can still sell a high-priced product instead if you can offer more value for money. The idea is to use a persuasive copy to convey the greater value people will get just by paying a bit more.

2. Implement One-click upsells: In the case of post-purchase upsells, people don’t want to spend too much time making decisions. Hence, implement a one-click upsell so that people can accept it instantly without having to go through checkout again.

So Which One Should You Use? Order Bump or Upsell Offers?

Between order bump vs upsell, it’s safe to say, they are not alternates to each other. Rather, it’s more beneficial to use both of them for your online business to get the maximum results.

One will help bump up the order values during checkout, the other will aim to make the customer purchase products of even higher value. For an e-commerce business, this is an ideal scenario if you can plan the right offers for the right products purchased.

For high-ticket businesses, order bumps will be less effective or often not usable due to a lack of low-priced products. But upsells will always be a good offer. So the bottom line is to, try to use both together.

Reliable Tools to Make Order Bumps Offers & Upsell Offers

To effectively boost your sales with order bumps and upsells, you need the right tools to simplify the process and make the offers easy for your customers. Let’s explore some reliable options.

1. WPFunnels

WPFunnels is a WooCommerce sales funnel builder that helps store owners increase conversions and average order value without coding. It lets you build the complete buyer journey, from landing pages and optimized checkout to order bumps, one-click upsells, and thank-you pages, inside WordPress.

WPFunnels Key Features:

• Visual funnel builder with customizable checkout
• Order bumps and one-click upsells
• Downsell and conditional offers
• A/B testing and funnel analytics
• Support for multiple payment gateways

WPFunnels Pros:

• Complete funnel-building solution for WooCommerce
• Supports both checkout bumps and post-purchase offers
• Easy visual funnel management

WPFunnels Cons:

• More features than needed for stores looking for a simple upsell plugin
• Advanced features require a paid plan

WPFunnels Pricing: Free version available; paid plans start at $103.99/year.

Best For: WooCommerce stores that want to build complete funnels and increase AOV with checkout and post-purchase offers.

2. FunnelKit

FunnelKit is a WooCommerce checkout and sales funnel builder that helps store owners optimize their checkout and increase order value. It includes conversion-optimized checkout pages, order bumps, one-click upsells, sales funnels, and tools for testing and analyzing funnel performance.

Key Features:

• Conversion-optimized checkout templates
• Order bumps and one-click upsells
• Unlimited sales funnels
• Funnel analytics and A/B testing
• Flexible checkout field editor
• Pre-built checkout and funnel templates

Pros:

• Built specifically for WooCommerce
• Ready-made templates make launching funnels easier
• Includes testing and analytics tools

Cons:

• Full funnel features require a higher-tier plan
• The extensive feature set can take more time to configure

Pricing: Free version available.

Best For: WooCommerce store owners who want a feature-rich checkout and funnel solution with built-in testing and analytics.

3. CartFlows

CartFlows is a WordPress funnel builder and WooCommerce checkout plugin that helps businesses create conversion-focused sales funnels without coding. It lets you build and customize funnel pages, replace the default checkout, and add order bumps, one-click upsells, and downsells to increase revenue.

Key Features:

• WordPress sales funnel builder
• Conversion-focused checkout
• Order bumps and one-click upsells
• Upsell and downsell flows
• Ready-made funnel templates
• A/B testing and funnel analytics

Pros:

• Works with popular WordPress page builders
• Ready-made templates speed up funnel creation
• No coding required

Cons:

• Advanced revenue features require Pro
• Primarily useful for businesses already using WooCommerce

Pricing: Free version available

Best For: WordPress users who want to build sales funnels and optimize their WooCommerce checkout from within WordPress.

It’s Time To Make Every Order Worth More

By now, you’ve seen that order bumps and upsells aren’t competing strategies. They simply help you increase order value at different points in the customer journey.

An order bump works well when you want to add a relevant product or small extra offer during checkout. An upsell gives you more room to encourage customers to choose a better product or accept an additional offer before or after completing their purchase.

So which one should you choose?

Don’t think of it as order bump vs. upsell. Think of it as order bump + upsell.

When used strategically, you can use both to increase AOV without relying entirely on more traffic or higher ad spend.

And the key is not to throw random offers at your customers.

Your offers should be relevant, easy to understand, and placed at the right moment in the buying journey.

That’s where a well-planned WooCommerce funnel can make the difference.

If you want to start adding order bumps and one-click upsells to your store without dealing with complicated setups, WPFunnels gives you the tools to build and manage the entire journey from checkout to post-purchase offers.

Frequently Asked Questions