WPFunnels vs ClickFunnels

The Funnel Builder Built For Ownership And Growth

If you want more flexibility + ownership with your funnels without the high costs (even better if you use WordPress or WooCommerce), then this comparison will make the choice clear for you.

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Comparison Overview Between WPFunnels vs ClickFunnels

WPFunnels

4.7/5/5
(Source: WordPress Repo, AppSumo)
VS.
ClickFunnels
4.5/5/5
(Sources: G2, Capterra)
WordPress Plugin (Self-hosted)
Platform Type
WordPress Plugin (Self-hosted)
~$9/month
Starting Pro Price
~$97/month
  • Free Forever Version
  • Free Trial of Pro
Free Plans
  • Free Trial of Pro
  • Free ForeverVersion
  • Yearly
  • Monthly
Premium Plans
  • Yearly
  • Monthly
4.7/5
Ease Of Use
4.3/5
4.9/5
Customer Service
4.3/5
4.6/5
Features Head-to-Head
3.0/5
4.5/5
Value For Money
4.1/5

Why People Love WPFunnels Over ClickFunnels?

Huge Savings, With More High-Value Features

WPFunnels offers advanced funnel-building features to increase conversions and AOV without expensive monthly fees. You get over $700-$2000 savings per year!

Full Ownership Of Funnels And Data

Arrange a special discount for people who meet specific requirements, such as target cart total, purchase frequency, etc.

Easier To Use, And Works Naturally With WordPress

The plugin has a super easy UI, even for beginners. And for WordPress or WooCommerce users, it feels more familiar as you use native page builders and plan funnels within WordPress - no external tools needed

Optimized For Digital Creators & Course Sellers

If you sell courses or digital products, WPFunnels makes it much more affordable and scalable for you to generate leads, launch courses, and increase enrollments.

No Limits And No Price Hikes When You Grow

WPFunnels lets you create unlimited funnels, and works with Mail Mint to allow you to generate unlimited leads, adding no extra costs as you scale (unlike with ClickFunnels)

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Why People Love WPFunnels Over ClickFunnels?

In the next few sections, we have directly compared the two powerful tools to help you understand the differences in feature spread, cost, and the overall value-for-money.

1. Funnel Building, Monetization And Customization

Funnel Mapping
Visual canvas/Simulation
Basic flow-chart style
Designing Pages
🆗  Pre-built Templates (below 50) Use native page builders No learning curve to design pages No limitations in design control.
Pre-built Templates (over 50) Built-in custom builder Need to learn new builder No limitations in design control.
Integrating With Current Site
Works naturally on a current WordPress site with no additional setup
Hosted on their subdomain (only can be tied to current website via DNS)
Integrating With Existing Products
Apply with your existing WooCommerce products
Create products again on the new platform
Checkout Customization
Full control in design, layouts, typography and editing fields.
🆗  Moderate control in layouts, but full control in editing fields, typography and color
Monetization Options
Dependent on WooCommerce Works with any payment gateway that is connected with WooCommerce
Native monetization options Only a limited number of payment options are supported.
Flexibility
High
Medium
Overall Score
9.5/11winner-badge
5/11

2. Offer Control For Higher AOV

Offer Control
Custom discounts, not present on the website Order bumps with discount control One-click upsell after checkout (for supported payment gateways) Post-purchase upsell for any payment gateway Conditional offer journey/path (handled via additional pages) Dynamic offer content or details on upsell page based on conditions (for WooCommerce)
Custom discounts on products hosted in ClickFunnels Order bumps with discount control One-click upsell after checkout (for supported payment gateways) No Post-purchase upsell for other payment gateways Conditional offer journey/path (handled via additional pages) No dynamic offer content or details on upsell page based on conditions
Overall Score
6/6winner-badge
4/6

3. Performance Optimization For Long-term Growth

A/B Testing
Unlimited A/B Testing for every page in a funnel. Detailed analytics to determine the better version
Test with max 2 variants of a page at the same time. Detailed analytics to determine the better version
Detailed Analytics Per Funnel Traffic & Conv. Stats On Each Step Revenue Reports Per offer & Overall Performance Forecasting (based on trends & insights)
Detailed Analytics Per Funnel Traffic & Conv. Stats On Each Step Revenue Reports Per Offer & Overall Performance Forecasting (based on trends & insights)
Overall Score
5/6 🤝
5/6

4. Pricing (12-Month Comparison)

Funnel Builder
~$9-$20/mon (billed annually)
$97–$297/mo
Hosting + Site
~10/mo (SiteGround or WP MUDev)
Included
Lead Gen & Email Automation
~$13-34 /mo (for Mail Mint - billed annually, no limits on no. of contacts or funnels)
Included (limited no. of contacts and funnels per plan)
eCommerce Integration
Free with WooCommerce
Built-in eCommerce
Total (Yearly)
~$367–$760
~$1,164–$3564
winner-badge Over ~$797-$2804 Savings!

👉 WPFunnels helps businesses save over $797-$2804 per year while gaining more ownership and control.

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Other Reasons To Go For WPFunnels over ClickFunnels....

If you ignore all of the above, here are concrete reasons to choose WPFunnels over ClickFunnels.

WPFunnels Is Best for....

WooCommerce store owners, digital creators, beginners, and SMBs who want powerful funnel-building within WordPress, prioritizing familiarity, ownership, and lower startup risk.

Choose if you want:
  • Full ownership (within your WordPress site)
  • Visual funnel simulation
  • Unlimited funnels & freedom to scale
  • WooCommerce checkout funnels & AOV boosters
  • A low-cost but powerful automation ecosystem

ClickFunnels is a good option for....

Online entrepreneurs and marketers who want an all-in-one, no-code SaaS platform, may not have a website, are willing to spend more, and want to learn a new ecosystem.

Choose if you want:
  • A fully hosted environment
  • Pre-built templates
  • Unlimited funnels & freedom to scale
  • WooCommerce checkout funnels & AOV boosters
  • A low-cost but powerful automation ecosystem

FAQs - You’ve Got Questions. We’ve Got Answers.

Is WPFunnels really a good alternative to ClickFunnels?

Yes.
If you are a WordPress user, it’s more affordable, more flexible, and offers certain features ClickFunnels cannot provide (like WooCommerce funnels).
And if you aren’t using WordPress yet, you may re-visit the pricing comparison section to see why moving to WordPress and setting up your funnels, instead of ClickFunnels, actually costs a lot less (at least over $700 less per year).

Does WPFunnels replace ClickFunnels?

Yes. You can build marketing funnels, lead funnels, sales funnels, and checkout funnels without a SaaS subscription.
Any funnel or page design that’s possible with ClickFunnels, is also possible with WPFunnels. Just the UI is different between the two tools.

Do I need coding skills?

No. Both tools are fully no-code solutions.

Who owns my funnels and data?

With WPFunnels, you own the data and the funnels are built on your own servers.
In the case of ClickFunnels, you have no ownership. You end subscription, you lose access to your funnels and your data.

If I sell courses, is ClickFunnels the better option?

As per current plugins out there, the answer is No.
In WordPress you will get tools like Creator LMS, Tutor LMS, LearnDash, etc., to build funnels at a low cost (maybe at as low as $140 more a year, still $500 less than ClickFunnels).
And then, you can build funnels for them easily using WPFunnels.
Moreover, there are limits to no. of courses on each ClickFunnels plan (3, 6, and 10 on the standard 3 plans), whereas there is no limit on any of the WordPress LMS plugins.
So, doing it all in WordPress is definitely a better option.

Start Building Funnels Today And Increase Your Revenue!

If you are looking to launch a campaign or run funnels anytime soon, then go ahead and get WPFunnels today.

  • No more high costs
  • Full ownership
  • Profitable Growth
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