ClickFunnels vs Builderall - Which Is Better For Your Business

ClickFunnels vs Builderall – Which Is Better For Your Business [2024]

Sales funnels are an essential tool for businesses looking to align their marketing efforts and boost conversions.

You may want a solution that allows you to map out your complete funnel journey while giving you full control over design and offers. Two of the most popular funnel-building platforms are ClickFunnels and Builderall. But which one is better?

Today, we will compare ClickFunnels vs Builderall to find out which one is the better solution to help you build conversion-optimized sales funnels while helping you grow your business in several other aspects such as affordability, use cases, support availability, and many more.

So let’s find out which one is worth your time.

What is ClickFunnels?

ClickFunnels website

ClickFunnels is often considered the best sales funnel builder out there due to its immense influence in making “funnel” a popular marketing strategy.

Its founder, Russel Brunson, is loved by most marketers thanks to his brilliant way of teaching marketing through his books and videos, which has helped to funnel people into using ClickFunnels.

The tool itself has amazing sales funnel features such as landing pages, post-purchase offers, an e-commerce cart, email marketing, blogging, etc.

However, it comes with a few drawbacks such as the high costs and the complicated UI which may be a barrier for beginners.

Features of ClickFunnels

  • Build Any Funnels Easily
    You will have the ability to plan a funnel journey for any niche along with custom landing pages, checkout pages, and special post-purchase offers. The overall funnel-building process is quite easy and you will be able to collect leads, run email campaigns, and get appointments through their beautifully designed landing page templates.
  • Create Global Products
    Host your products directly on your ClickFunnels dashboard and blend them into your sales process and funnels.
  • Built-in Course Creator
    ClickFunnels will let you upload videos and craft courses which you can use to create course funnels. 
  • Manage The Customer Journey
    You can set up a visualized funnel flow for your customers in its CRM area to set up email campaigns and future planned funnel journeys for an automated sales process.
  • Active Team Collaboration
    ClickFunnels 2.0 introduced a brilliant PM interface where you can distribute various tasks of your funnel-building process to capable team members.
  • Visual Email Automation
    The platform comes with a visual email automation builder to set up automation emails based on various conditions in your funnel website.
  • There are several other great features such as membership management, A/B split testing, affiliate management, and detailed analytics to boost your marketing efforts.


  • Perfect for lead generation & sales funnels.
  • Easy landing page builder to design pages.
  • Available assistance from experts in the team.
  • Easy customer management.


  • Quite complicated for new users.
  • Expensive for small to medium businesses.
  • More focused on marketers.

What is Builderall?

Builderall website

Builderall is a comprehensive digital marketing platform that offers a wide range of features to help you build and optimize sales funnels. Its unique selling point is its all-in-one approach, providing tools for website creation, email marketing, and more. Key features of Builderall include:

Features of Builderall

  • Great Funnel Builder
    You will get everything from a lead form to a product sales platform to be able to craft conversion-optimized funnels. Whether you are looking to collect leads, get more event registrations, or sell products, you will be able to set up a funnel for it easily,
  • Comprehensive Platform For Webinars
    Along with funnels, you will be able to tie your webinars so that you can get people to sign up for your webinars and host them via the same platform.
  • Easy Website Builder
    Builderall comes with an easy-to-use website builder with drag-and-drop control. Plus, you will get pre-built templates to be able to create a website without any proper coding knowledge.
  • Built-in Email Marketing
    You will get a beautiful dashboard to manage leads and segment them. Plus, you will be able to run email campaigns for your leads easily.
  • Curated E-commerce Features
    The platform comes with e-commerce tools to manage products, process payments, and host a complete e-commerce website.
  • Perfect For E-Learning
    One specialty of Builderall is its platform to host e-learning content. You will have the ability to host classes and training sessions with students. And you will be able to collect submissions and upload courses for them.
  • Run A Membership Site
    One of the popular use cases of Builderall is its membership features. You will be able to sell memberships and manage what each member can access on your website.


  • Easy to learn & use.
  • Best for webinars & e-learning.
  • Powerful sales funnel building.


  • No email automation.
  • Less efficient analytics.
  • Can get expensive with additional addons.

ClickFunnels vs Builderall – Comparison Table

Main Use Case FocusSales Funnel buildingWebsite building
Ease of use for beginnersComplicated For BeginnersLess Learning Curve
Pricing$147 – $297 /month (6 plans)$24 – $127 /month (3 plans)
Funnel Building FeaturesFully OptimizedLimited
Page CustomizationLimited CustomizationsMore Customization Options
Email MarketingEmail Campaigns & AutomationEmail Campaigns only
TemplatesTons of templates focused on sales funnelsTons of templates focused on website and landing pages

ClickFunnels vs Builderall – In-depth Key Differences

Now, let us look at how ClickFunnels and Builderall compare to each other.

Objectives and Claims

The main aim of Builderall is to offer an all-in-one solution for marketing and website building. The tool is built around the various marketing necessities of businesses for their website, products, and courses.

ClickFunnels started as a dedicated sales funnel-building tool to allow people to market their products and services exclusively using special offers and landing pages. Down the line, they came up with ClickFunnels 2.0 to take it one step further with the ability to host a dedicated website for funnels along with blogs for SEO, email automation & CRM, and team collaborations, making it an all-in-one platform for sales funnel building.

Interface And Ease Of Use

Builderall’s overall interface has tons of features, but it may often seem overwhelming at times for beginners. However, the process of using each feature is very well designed and easy to use without much time spent in learning.

ClickFunnels offers a dashboard with organized tabs to handle funnel building, email marketing, CRM, and team management in separate windows. However, the way it’s designed now needs a bit steep learning curve. This is why most people look to hire experts or get help from the ClickFunnels team to build their funnels.

Sales Funnel Building

There’s no doubt that ClickFunnels is much more efficient in funnel building. You will find tons of well-planned funnel templates along with tutorials to be able to build effective funnels. Plus, you will get advanced features such as email automation, post-purchase offers, and customer flow management to make your funnels more curated and effective for your target audience.

Builderall, despite having a great funnel-building UI, falls short due to a lack of email automation and a comparatively more confusing funnel-building process. However, Builderall offers more freedom when it comes to building more complex funnels with conditional steps.

Templates and Customization

One of the key USPs of ClickFunnels is its wide collection of landing page templates and sales funnel templates. They cover templates for most niches that can use sales funnels or lead funnels.

Builderall also has brilliant templates, but their team is not focusing on sales funnels only. Hence they have less available tempoalates for funnels. However, their page builder offers far more customization options when it comes to page design and typography.

Drag and Drop Page Builder

Both ClickFunnels & Builderall offer an easy-to-use drag-and-drop builder for designing the funnel pages.

However, as mentioned above, you will get more customization options with Builderall.

Email Marketing Services and Tools

Builderall allows you to send email campaigns for your leads, but it lacks an email automation feature based on buyers’ actions in your funnel. However, they backed it up by integrating with major email marketing tools out there.

ClickFunnels offers a basic email client to send email campaigns with limited customizations. However, you will get an email automation flow builder which makes the emails more effective.

Publishing & Content Capacity

If you are looking to manage a whole website for marketing purposes, Builderall offers more flexibility here. You will be able to create ordinary pages and link them to sales pages and funnels.

ClickFunnels on the other hand allows you to write blogs for SEO, but the main focus is always on hosting sales funnels.

Analytics and Performance Monitoring

The analytics dashboard on Builderall is quite detailed with additional metrics such as bounce rate, conversion rate, visitors’ journey, goals, etc.

ClickFunnels rather focuses on offering the core metrics you may need for your funnels such as traffic, conversion rates, time on page, revenue earned, etc. They also introduced custom reporting in ClickFunnels 2.0.


ClickFunnels has a robust ecosystem of third-party integrations. You will easily be able to connect with several popular autoresponders, webinar tools, SMS software, etc.

Builderall, comparatively has fewer integrations. They only offer integrations to essential popular tools while they focus on building most of the required features as add-ons themselves. For example, they launched a photo studio to craft images instead of integrating with tools such as Canva or Envato.

Affiliate Programs

Both the tools have their own attractive affiliate programs. At the same time, they both allow users to run affiliate programs for their funnels as well, with external payout service integrations.

Pricing & Plans – ClickFunnels vs Builderall

ClickFunnels Pricing PlansBuilderall Pricing Plans
Basic Monthly: $147 per month
Basic Annual: $127 per month (billed annually)
Pro Monthly: $197 per month
Pro Annual: $157 per month (billed annually)
Funnel Hacker Monthly: $297 per month
Funnel Hacker Annual: $208 per month (billed annually)
Essentials Plan: $24 per month
Advanced Plan: $50 per month
Premium Plan: $127 per month

Comparatively, ClickFunnels is quite expensive out of the two.

Customer Support

Both tools have a strong support team with fast response.

In fact, Builderall is well-known for offering quality support, which is often a prime reason why people lean towards Builderall. Plus, they offer various knowledgebases to use the tool via videos and written step-by-step documentation.

ClickFunnels is rather well-known for offering direct services to help businesses with funnel building (though not always free). Plus, they are very proactive with support tickets, having thousands of satisfied customers.

The Best Alternative – Other Side of the Coin

As you saw, in the comparison of ClickFunnels vs Builderall, they both have their pros and cons. But if you are looking for a middle-ground solution that will give you the best of both these tools, then you should rather look into a third option – WPFunnels.

WPFunnels - the better alternative to ClickFunnels vs Builderall

WPFunnels is a sales funnel builder that comes with several powerful features such as visual funnel building, custom landing pages & checkout pages, pre-built funnel templates, full control over page designs, order bump and post-purchase upsell offers, integration with major email automation tools, integration with WordPress course builders, and many more.

Is WPFunnels A Better Option?

WPFunnels is a WordPress plugin, i.e., self-hosted on your own website. Rather than using an external platform, you will have full control over how you manage your website, and use WPFunenls to create sales funnels for your business.

Apart from this, every feature of WPFunnels is built with “ease-of-use” in mind. This means it has a much simpler UI than Clickfunnels and Builderall for the features it offers.

Since the whole setup will be on WordPress, you will be able to use various plugins to build any type of website you want and build funnels for it.

For example, you could use WooCommerce to sell products and build sales funnels for them. Or you could use LearnDash to host courses and build course funnels using WPFunnels. You can also simply create curated funnels to collect leads, set appointments, or run webinar campaigns easily, without any complications.

The best part, the WPFunnels team has a dedicated team to offer quality support. This means, that for any issues you face, you will get prompt assistance.

Other than that, WPFunnels has a much more affordable pricing model that is perfect for any type of business, small, medium, or large.

WPFunnels Pricing

  • Free on WordPress repo: Basic features for free (link)
  • Small Annual Plan: $8.09 per month (billed annually) for 1 domain
  • Medium Annual Plan: $12.25 per month (billed annually) for 5 domains
  • Large Annual Plan: $19.75 per month (billed annually) for 50 domains
WPFunnels Pricing Options

Let us compare WPFunnels with Builderall & ClickFunnels in terms of their core use cases and features.

Visual Funnel MappingYesNoNo
Custom Landing PagesYesYesYes
Customized CheckoutYesYesYes
Sales funnel builderYes (via WooCommerce)YesYes
Lead funnel builderYesYesYes
Product ManagementYes (via WooCommerce)YesYes
Email MarketingYes (via Mail Mint)YesYes
Email AutomationYes (via Mail Mint)YesNo
Membership siteNoYesYes
Course BuilderYes (via TutorLMS & LearnDash)YesYes
Video HostingSelf-hostedHosted on ClickFunnelsHosted on Builderall
Affiliate ManagementYes (via AffiliateWP)YesYes 
Integrate To Current WebsiteYes (for WordPress)NoNo

As you can see, if you use WPFunenls and a WordPress site, you will have more control over what you want to do.

With almost all the features you have on ClickFunnels and Builderall, you will be able to achieve those on WordPress via WPFunnels and other plugins at a much lower cost.

You do not need to have access to features you do not need and only create an environment with the necessary elements to make your marketing efforts successful.

ClickFunnels vs Builderall vs WPFunnels – Which One Should You Use?

If you are looking to have a platform with every feature needed to craft a website along with marketing tools, then Builderall would be the best choice.

ClickFunnels would be a great choice if your goal is to run sales funnels outside of your main website or business’s online presence. 

And WPFunnels will be the best option if you want to build a website and run funnels that are aligned with your target niche only, without worrying about additional features that don’t matter to your business goals.

However, we recommend that if you are running a small or medium-sized business or are new to your business, then you should give WPFunenls a try. It will be more affordable and easier to operate than going for SaaS platforms with advanced features.


In conclusion, the choice between Builderall, ClickFunnels, and WPFunnels ultimately depends on your specific needs and preferences.

Consider your business goals, your level of technical expertise, and the features that matter most to you. No matter which platform you choose, these tools can significantly enhance your online marketing efforts.

In case you are currently using a WordPress site, we request you give WPFunnels a try. We are confident you will find it so much easier to use and more affordable compared to other sales funnel builders.


== FAQs ==

1. What is the pricing of WPFunnels?

WPFunnels have affordable pricing options:

  • Free on WordPress repo: Basic features for free (link)
  • Small Annual Plan: $8.09 per month (billed annually) for 1 domain
  • Medium Annual Plan: $12.25 per month (billed annually) for 5 domains
  • Large Annual Plan: $19.75 per month (billed annually) for 50 domains

2.  Can I use ClickFunnels and WPFunnels together for a combined approach?

To some level, yes. For example, you could create a bridge funnel on your WordPress site using WPFunnels and direct users to your sales funnel on ClickFunnels.

3. Are there any limitations on the number of funnels I can create with these tools?

No, none of the 3 tools mentioned in this article has limitations (unless you are using the free version).

4. Which platform is better for e-commerce businesses?

Builderall or WPFunnels (along with WooCommerce) would be the better choices for e-commerce.

WPFunnels will allow an additional benefit with its conditional funnel feature for e-commerce.

5. Can I switch from Builderall or ClickFunnels to WPFunnels?

You surely can do that, but there is no direct migration option. You would rather need to contact the WPFunnels team who will be happy to help you migrate for a small fee.

Sakiba Prima

Sakiba Prima, the Content Editor at WPFunnels is passionate about making WordPress work wonders for your business. With a flair for simple yet effective sales & marketing tactics and handy tooltips, she turns complex ideas into easy reads.

Sakiba Prima

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