OptimizePress vs ClickFunnels – Choosing The Better Sales Funnel Builder [2025]

Building an online business can feel overwhelming, especially when setting up landing pages, checkout flows, and sales tools.

Companies that create an easy buying process for visitors are 62% more likely to win high-quality sales, and the right tool can make that happen for you.

In this article, I’ll compare two popular tools, OptimizePress vs ClickFunnels to help you decide which one fits your business needs.

You’ll discover:

• The key features of OptimizePress and ClickFunnels.
• How they stack up side-by-side.
• Which tool is best for your goals

Let’s dive in and find the perfect sales funnel builder for you,

What is OptimizePress?

OptimizePress is a WordPress plugin that helps you create landing pages and sales funnels quickly and easily, with no coding required. If you’re an online course creator or trainer, this tool is perfect for you.

Its drag-and-drop editor makes it easy for you to create pages that look great and help you connect with more students, all without hiring a designer.

Best OptimizePress Features

Here are some of the key features that set OptimizePress apart:

i. Drag and Drop Builder

OptimizePress provides a user-friendly, drag-and-drop builder that you can use with intuitive design flexibility.

This feature enables you to craft visually appealing and highly customized web pages effortlessly without extensive coding knowledge.

You can simply drag elements into place, rearrange them, and create a website layout that aligns seamlessly with their brand and objectives.

ii. Order Bump and Upsell

With OptimizePress, you can easily add order bumps and upsells to your checkout process. This means you can offer additional products or upgrades right when your customers are ready to buy.

It’s a simple way to boost your sales and give your customers more value. If you’re looking to maximize revenue without extra effort, this feature is perfect for you.

iii. Optimized Landing Page

OptimizePress helps you create landing pages that truly grab attention and drive results. These pages are designed to turn your visitors into leads or customers effortlessly.

With its focus on high conversions, you can confidently share your message and achieve your goals. It’s efficient if you want a simple way to make your pages work harder for you

iv. Conversion-Optimized Templates

OptimizePress gives you a library of professionally designed, conversion-optimized templates to make your work easier.

These templates are built with industry best practices to help you engage visitors and drive results. Each template is crafted to guide your visitors seamlessly through the conversion funnel.

v. Course and Membership Sites

OptimizePress has dedicated features for creating course and membership sites. You can structure and deliver educational content in a secure and user-friendly environment.

This platform facilitates the creation of membership portals. It also allows businesses and educators like you to monetize their expertise effectively.

Pros of Using OptimizePress

• With its one-time payment model, you get access to a powerhouse of features without ongoing monthly fees.
• Being a WordPress plugin, it gives you complete control over your website, allowing for extensive customization.
• A strong user community and dedicated support team are there to help you navigate any challenges.

Cons of Using OptimizePress

• It’s only available for WordPress users, so if you’re using another platform, you’ll need to look elsewhere.
• With so many features, it might take some time to get fully acquainted with all the functionalities.
• You’ll need to ensure it plays well with other plugins you might be using on your WordPress site.

What is Clickfunnels?

ClickFunnels is an all-in-one platform that makes it simple to build sales funnels without needing any tech skills. Suppose you’re a gym trainer, then it’s a game-changer for growing your business.

It’s built to help you connect with clients, increase enrollments, and focus on what you love, helping people achieve their fitness goals.

Best ClickFunnels Features

Let’s break down some best features of ClickFunnels to make your Sales funnel-building effort count

i. Crafting Funnels Made Effortless

Crafting funnels is simple with the right tools. You can easily design a funnel tailored to your niche, including personalized landing pages, smooth checkout, and exclusive post-purchase offers.

The process is user-friendly, making it easy for you to capture qualified leads and drive results without the hassle. It’s all about making funnel building effortless for you

ii. Global Product Creation

you can easily host your products and integrate them into your funnels for an easy experience. It’s all about making your sales process efficient and user-friendly.

You can upload videos and other content to create landing pages that truly connect with your audience. It’s a simple way to build compelling, engaging pages that drive conversions.

iii. Collaborative Team

You can assign different funnel-building tasks to your team members and track progress in the Project Management interface for improved productivity using ClickFunnels.

Delegate specific tasks in the funnel-building process to proficient team members. It helps to build a collaborative and productive work environment.

iv. A/B Testing

With the A/B testing feature of ClickFunnel, you can systematically analyze metrics which variations resonate best with your audience.

By comparing different elements, layouts, or content, you gain insights into what drives higher engagement and conversions on your website.

v. In-Depth Analytics

You can track key metrics such as click-through rates, conversion rates, and user behavior using ClickFunnels. This helps you understand how your funnels are performing.

You can also make strategic, data-driven decisions to optimize your funnels for maximum impact. It’s all about improving your strategy for maximum impact

Pros of Using ClickFunnel

• Easy to use
• Pre-designed templates
• No technical Expertise needed
• Good integration with popular marketing tools

Cons of Using ClickFunnel

• A bit Expensive
• Very less features in the free version
• Not fully customization
• Outdated Templates

OptimizePress vs ClickFunnels – Comparison Table

Tools	OptimizePress	ClickFunnels
Main Use Case Focus	Sales Funnel building	Sales Funnel building
Ease of use for beginners	Complicated For Beginners	Easy
Pricing	$147 – $297 /month (6 plans)	$127-$208/month(3 plans)
Template Library	Updated Templates(All niches)	Outdated templates( Specific niche)
Landing Page Builder	Drag and drop builder	Yes(In-app)
Checkout Customization	Yes	Yes
Drag and drop builder	High	Limited
Funnel Building Features	Opt-in, Upsell, downsell & Order Bump	Upsell,downsell & Order Bump
Email Marketing	Yes	Opt-in, Upsell,downsell & Order Bump
A/B Split Testing	Yes	Yes
Affiliate Management	Yes	Yes
Analytics & Reporting	Detail	Detail
Support Availability	Reliable	Not Reliable

OptimizePress vs ClickFunnels – in-depth Key Differences

Let’s go into a detailed key difference between OptimizePress and ClickFunnels to help you make an informed decision :

i. Objectives and claims

OptimizePress is a WordPress plugin designed to help you easily create high-converting landing pages, sales funnels, and membership sites.

It’s perfect if you want to turn your visitors into leads and customers directly through your WordPress website.

ClickFunnels, on the other hand, is a standalone platform built for creating complete marketing and sales funnels.

It goes beyond landing pages, offering tools for email marketing, affiliate management, and advanced funnel setups—all in one place.

Think about your needs: if you’re comfortable with WordPress, OptimizePress is a great fit. But if you want an all-in-one solution, ClickFunnels might be the better option for you.

ii. Template Library

OptimizePress gives you access to a large library of professional templates for landing pages, sales pages, squeeze pages, and membership sites.

These templates are designed to save you time and help you get started quickly. If you’re building on WordPress, you’ll find plenty of options to match your goals.

ClickFunnels, on the other hand, focuses on full conversion funnels with its extensive set of pre-made templates.

Whether you’re hosting a webinar, launching a product, or driving sales, you’ll find templates built specifically for those needs.

iii. Landing Page Builder

OptimizePress gives you a user-friendly landing page builder that integrates directly with your WordPress dashboard. It’s like adding a superpower to your existing website.

With OptimizePress, you can easily create engaging landing pages and content without leaving WordPress. It’s simple, intuitive, and great for WordPress users.

ClickFunnels, on the other hand, offers a dedicated landing page builder focused entirely on conversion. Every page you create fits seamlessly into your overall funnel strategy.

If you prefer enhancing your WordPress site, OptimizePress is ideal. But if you’re building a full funnel system, ClickFunnels is designed just for you.

iv. Checkout Customization

Checkout customization with OptimizePress is straightforward, leveraging the WordPress environment to create a familiar and cohesive checkout experience for your users.

This integration makes it easier to manage and customize your checkout process directly within WordPress.

ClickFunnels takes checkout customization to the next level, offering a variety of advanced features designed to boost conversion & ROI.

These include one-click upsells, order bumps, and customizable checkout forms, all aimed at increasing your average order value and overall sales.

v. Page Customization & Flexibility

OptimizePress offers significant flexibility in page customization. It allows you to tailor your WordPress pages to match your specific needs and brand identity.

This level of customization ensures that your pages not only function well but also look exactly how you want them to.

ClickFunnels, while offering a structured approach to maintain funnel integrity, still provides ample customization options. This ensures that your funnels are effective and align with your brand.

vi. Funnel Building Features

When it comes to building and managing funnels, ClickFunnels is the standout choice for you. It has all the tools you need to create a smooth funnel experience, from capturing leads to closing sales.

OptimizePress is great for building pages, but it doesn’t offer the same funnel-specific features. If you want to create more complex funnels, ClickFunnels is the better fit for your business.

ClickFunnels makes it easy for you to build high-converting funnels with everything you need in one place. It’s the perfect choice if you’re looking to streamline your lead generation process.

vii. Email Marketing

ClickFunnels integrates email marketing capabilities directly into its platform. It also allows you to easily connect with your leads and customers at each stage of the funnel.

This integration simplifies the process of nurturing leads and moving them through your sales process.

OptimizePress, on the other hand, requires the use of external plugins for email marketing, which can add complexity to your setup and can require additional configuration to achieve the same level of integration.

viii. Affiliate Management

Managing affiliates is a key part of growing your online business, and ClickFunnels makes it easy with its built-in affiliate management system.

With ClickFunnels, you can simplify your affiliate program and focus more on growing your business. It simplifies the entire process for you.

If you’re using OptimizePress, you’ll need an additional plugin like AffiliateWP to manage affiliates.

While it works well, it does require extra setup and management, making ClickFunnels a more convenient option.

ix. Analytics & Reporting

When it comes to analytics and reporting, OptimizePress offers basic sales analytics within its platform. However, for more in-depth insights, you might need to rely on third-party analytics tools.

This means you may have to integrate additional tools to gather detailed information about your site and funnel performance.

On the other hand, ClickFunnels provides comprehensive analytics directly within its platform. This allows you to track various metrics, including funnel performance, conversion rates, and user behavior.

With ClickFunnels, you get a more integrated and comprehensive solution for monitoring and analyzing the effectiveness of your funnels.

x. Pricing

Now, let’s talk about pricing. OptimizePress offers a one-time payment option for its WordPress plugin.

This can be a cost-effective solution for those who prefer making a single upfront investment, especially if you want to avoid recurring costs.

ClickFunnels, on the other hand, operates on a subscription-based model. This means you’ll have recurring costs based on your chosen pricing tier.

While this involves ongoing expenses, it often comes with a broader spectrum of features. It provides you with a more extensive toolkit for your online marketing needs.

xi. Support Availability

When it comes to support, both OptimizePress and ClickFunnels have you covered. OptimizePress offers helpful documentation, forums, and videos, so you can find answers to your questions easily.

ClickFunnels also provides great support with live chat, email, and detailed documentation, making sure you get the help you need when using the platform.

Your choice between OptimizePress and ClickFunnels will depend on what you need for your business.

Whether you’re looking for a one-time payment, advanced analytics, or the type of support, both platforms offer something valuable based on your goals and budget.

The Better Alternative

As you saw, in the comparison of OptimizePress vs ClickFunnels, they both have their unique advantages.

But what if you are looking for something that can combine the strengths of both tools? Then you should rather look into a third option- WPFunnels

Feature	WPFunnel	OptimizePress	Click Funnel
Visual Funnel Mapping	Yes	Yes	No
Custom Landing Pages	Yes	Yes	Yes
Customized Checkout	Yes	Yes	Yes
Sales funnel builder	Yes (via WooCommerce)	Yes	Yes
Lead funnel builder	Yes	Yes	Yes
Product Management	Yes (via WooCommerce)	No	Yes
Email Marketing	Yes (via Mail Mint)	Yes	Yes
Membership site	No	Yes	Yes
Vedio Hosting	Self-Hosted	Self-hosted	Hosted on ClickFunnels
Affiliate Management	Yes (via AffiliateWP)	Yes	Yes
Integrate To Current Website	Yes (for WordPress)	Yes	No
Support availability	Fast	Fast	Fast

Is WPFunnels a Better Option?

WPFunnels gives you complete control to self-host your website and sales funnels without relying on an external platform which OptimizePress doesn’t provide.

This makes it easy to integrate with other plugins to build customized funnels tailored to your business.

With its intuitive drag-and-drop editor, WPFunnels prioritizes usability and simplicity in funnel building so anyone can create high-converting landing pages, checkout flows, forms, and more.

Compared to ClickFunnels and OptimizePress, WPFunnels is much easier to use.

You can build a wide variety of funnels from lead generation and product launches.

This funnel-building tool also stands out with quality customer support, which means that you’ll get timely assistance if any issues occur. This gives you peace of mind that expert help is available.

Finally, WPFunnels shines with budget-friendly pricing suitable for small, medium, and large businesses.

Unlike other funnel builders like OptimizePress, WPFunnels has an affordable one-time license fee, making it accessible for any scale business to use the platform and own it.

WPFunnels is the easiest self-hosted WordPress funnel builder you can choose that puts you in full control to create high-converting sales funnels without cutting your pocket.

WPFunnels Pricing

• Free on WordPress repo: Basic features for free (link)
• Small Annual Plan: $8.09 per month (billed annually) for 1 site
• Medium Annual Plan: $12.25 per month (billed annually) for 5 sites
• Large Annual Plan: $19.75 per month (billed annually) for 50 sites

OptimizePress vs ClickFunnels vs WPFunnels: Which One Should You Use?

Acknowledge that there is no clear winner. It depends on what kind of sales funnel-building features your business needs.

If you are looking for a tool that will help you to build your sales funnel, and landing page with high speed, visual editing, and high customization then OptimizePress will be the best choice.

Clickfunnels would be a great choice if you prefer a tool that needs no coding knowledge and is easy to use.

However, I recommend that if you are someone who’s looking for a tool that has drag and drag-and-drop builder and can create landing pages quickly but without coding knowledge Then you should try using WPFunnels.

It will be more affordable and easier to operate than other platforms with advanced features.

Conclusion

When choosing between OptimizePress vs ClickFunnels, it comes down to your needs and budget. You can pick the one that fits your growth strategy best.

If you need simple, affordable landing pages on WordPress, OptimizePress is ideal for smaller businesses or bloggers.

For larger businesses looking for an all-in-one funnel builder, ClickFunnels offers a complete solution to scale your sales.

Both tools are great for creating high-converting funnels without coding. if you’re looking for a flexible option, consider WPFunnels.

** FAQs **

What happens if I stop paying for ClickFunnels?

• As ClickFunnels works on a monthly subscription model, if you stop payments, you will lose access to the funnel editor, built funnels, and all platform features. With OptimizePress’s one-time pricing, you maintain full access forever.

Is the user-friendly interface enough for your specific business needs?

• Both tools have user-friendly interfaces, but the right choice depends on your specific business needs. OptimizePress suits WordPress users seeking simplicity, while ClickFunnels is better for entrepreneurs building stunning sales funnels with advanced options.

What are the notable features of OptimizePress and ClickFunnels?

• OptimizePress offers unlimited pages and integrates well with WordPress websites. ClickFunnels stands out for its powerful features like upsell flows and integrations with popular email marketing services, making it ideal for effective sales funnels.

Are there other sales funnel tools besides OptimizePress and ClickFunnels?

• Yes, other sales funnel tools like WPFunnels or Thrive Architect offer solid alternatives. These tools provide pricing options and features that might better suit your business plan or specific needs.

Does ClickFunnels’ steeper learning curve outweigh its benefits?

• ClickFunnels has a steeper learning curve due to its comprehensive solutions, but it’s worth it if you need advanced features. For those seeking simplicity, other sales funnel tools like WPFunnels might be a better fit.