Choosing the right platform is key to your success in the booming online course market.
Kartra and Kajabi are two of the top tools for building and marketing your courses, each offering unique features to help you grow.
The online learning industry is projected to surpass $370 billion by 2026.
So, it is the perfect time to create and sell your own course. But between Kartra vs Kajabi, which is the best fit for you?
In this post, I’ll compare their features, pros, cons, pricing, and what sets them apart so you can make the right choice.
So let’s get started,
What is Kartra?
Kartra is an all-in-one platform designed to help you create, market, and sell online products or services with ease.
It combines tools like email marketing, landing pages, membership sites, and sales funnels—all in one place.
For example, suppose you’re a fitness coach. With Kartra, you can create a membership site where clients access your workout videos, meal plans, and resources.
You can also set up automated email campaigns to remind clients about their goals, upsell personalized coaching sessions, and manage payments, all from one dashboard.
Best Kartra Features
Kartra brings a lot to the table, but here are some standout features that you’ll find particularly useful:
- Drag-and-Drop Builder: Use a user-friendly editor to create high-converting sales funnels, landing pages, and pop-ups without coding. Perfect for you to design stunning pages easily.
- Membership Management: Offer tiered access to gated content through membership login pages, helping you deliver exclusive value to your audience.
- Lead Tracking: Built-in tools let you manage your email list and track prospects, making it easier to grow your business and achieve higher conversion rates.
- Marketing Campaigns: Simplify email, text, and push notification campaigns with tools that also integrate with other Kartra apps for seamless audience engagement.
- Course Builder: The Kartra course-building feature helps you create engaging courses with video hosting, quizzes, and a dynamic course area to enhance the learning experience.
- Video Hosting: Host and track video performance, use lead tagging, and embed pop-up calls-to-action to keep your audience engaged.
- Customer Support: Manage inquiries efficiently with a customizable helpdesk system, ensuring your clients get top-notch customer service.
Pros of Using Kartra
- Replaces multiple tools, saving on marketing costs.
- Supports various monetization methods for content selling.
- Easy-to-use drag-and-drop builder and templates.
- Cost-effective with feature-rich pricing plans.
- Quick, responsive support for user queries.
Cons of Using Kartra
- Feature richness introduces a steep learning curve.
- Shopify outperforms in dedicated e-commerce capabilities.
- Limited advanced blogging functionalities compared to WordPress.
- CRM focuses more on marketing than complex sales.
What is Kajabi?
Kajabi is a platform that helps you turn your knowledge into income by creating and selling courses, memberships, or coaching programs.
It’s designed to make things simple with a user-friendly interface and tools for professional-looking websites, course progress tracking, and drip content.
For example, if you’re running a marketing agency, Kajabi can help you create a coaching program to teach small business owners about social media.
You can offer step-by-step resources, track your clients’ progress, and even use high-converting pages to grow your audience.
Best Kajabi Features
Some of the notable features Kajabi offers include:
- Easy Course Builder: You can create premium training programs effortlessly using customizable templates for lessons, quizzes, and discussions. It’s perfect for organizing your content without stress.
- Website Builder: Build your online academy with a user-friendly drag-and-drop editor and an extensive template library, so you can focus on teaching, not coding.
- Simple Payment Processing: Get paid easily through Stripe and PayPal, with no transaction fees cutting into your earnings.
- Insightful Analytics: Kajabi gives you clear insights into email marketing and website traffic. It helps optimize your strategy for higher conversion rates.
- Email Marketing: Keep your audience engaged with segmented email lists and automated sequences that make communication personal and effective.
- Landing Pages: Launch webinars, free trials, or lead generation campaigns quickly using the landing page builder with pre-designed templates.
- Community Features: Build a community for your students to connect and learn together, without needing external platforms like Facebook groups.
Pros of Using Kajabi
- Simplifies video content, workbooks, and quizzes creation.
- Customizable email marketing for targeted automation.
- Tiered access control for varied training levels.
- Dashboards to track learner progress effectively.
- Quick course launch with built-in sales templates.
- Open API and 250+ app integrations for customization.
Cons of Using Kajabi
- Limited customization for sales page themes.
- The steeper learning curve for page building.
- Predetermined templates limit sales page customization.
- Workarounds areneeded for additional payment gateways.
- Site builder requires many clicks for navigation.
Kartra vs Kajabi – Comparison Table
Choosing between Kartra vs Kajabi can feel like a big decision. Here’s a side-by-side comparison of their key features to make it easier. This will help you pinpoint the platform that aligns best with your goals.
| Feature | Kartra | Kajabi |
| Core Focus | Online business platform with marketing, sales & course creation tools | Specialized course marketplace for knowledge entrepreneurs |
| Course Builder | Robust course creator & membership site builder included | More tailored & advanced online course features |
| Templates | 500+ templates for pages, emails, etc. | 10+ course templates & themes |
| Lead Gen Tools | Webinars, surveys, lead tagging & advanced email marketing features | Basic email marketing with 3rd party integrations |
| Memberships | Yes, with drip content functionality | Yes, with cohort grouping |
| Affiliate Marketing | Full affiliate & partner tracking + promotions | Affiliate program ready with promo tools |
| Mobile Apps | Yes, iOS & Android apps are available | iOS app only |
| Custom Domains | 1 domain included add-ons available | Unlimited branded domains ( third party) |
| Cost | $119+ per month base pricing | $149+ per month base pricing |
Kartra vs Kajabi – in-Depth Key Differences
Now, I will show you the key differences between Kajabi vs Kartra, so you can decide which platform aligns best with your business needs and priorities.
Objectives and Claims
Kartra is an all-in-one platform that gives you tools for building sales funnels, Kartra pages, membership sites, and checkout pages, all in one place.
The Kartra starter plan provides access to marketing automation. it helps you sell both digital and physical products. However, it can feel overwhelming due to the variety of features it offers.
Kajabi, on the other hand, focuses specifically on creating and selling online courses. It’s a simpler, more specialized solution for those who want to build a successful online academy.
With built-in webinar functionality and an easy-to-use process, Kajabi helps you monetize your knowledge without getting bogged down in complex features.
Interface (Ease of Use)
Kartra can be a bit complex, with more menus and settings to navigate during setup, which might feel overwhelming if you’re not super tech-savvy.
You can find yourself juggling between tools like email marketing, sales funnels, and webinars, which can take time and patience.
Kajabi simplifies things by focusing on course creation, making it easier for you to organize your lessons, quizzes, and discussions without the clutter of extra features.
With fewer features to manage, Kajabi offers a smoother experience. It also helps you launch and manage your courses with ease.
Course Creation
Kartra offers a course builder, but it’s part of a larger suite of tools focused on sales funnels and website templates.
If you need detailed control over elements like drip content or certificates, Kartra might feel limiting.
Kajabi, on the other hand, is built specifically for course creators, offering a more tailored and advanced LMS to manage your lessons and assessments.
It also includes built-in marketing features, making it easier for you to manage and sell premium training products easily.
Video Hosting
Kartra offers flexible, unlimited video hosting for your course content, along with basic analytics and lead tagging when viewers reach milestones.
While it’s functional, you can find it lacks the specialized features of a dedicated video portal for a more refined user experience.
Kajabi stands out with its dedicated video manager portal, designed specifically for online academies.
This portal compresses videos for faster streaming and allows for timestamped comments and discussions, making your content more engaging for viewers.
Funnel Building Features
Kartra excels in funnel building, providing advanced tools and automations to optimize the buyer’s journey.
Its flexibility allows for complex funnel strategies, making it ideal for marketers with intricate needs.
Kajabi, while offering funnel building features, focuses on simplicity and ease of use, especially for course and membership sites.
This makes it a great choice for creators seeking a straightforward approach without complex setups. Kartra vs Kajabi, it comes down to your need for complexity versus simplicity.
Page Customization
Kartra offers you complete control over page customization. It allows you to tailor every detail to match your brand. If you enjoy fine-tuning your designs, this tool is perfect for you.
With its extensive customization options, Kartra is ideal for users who want a high level of personalization on their pages. You can create unique, standout pages that reflect your style.
Kajabi, on the other hand, simplifies the process, making it quick and easy to get your pages live. If you prefer a faster, more straightforward approach, Kajabi will save you time.
While Kajabi don’t offer as much granular control as Kartra, it’s a great option if you value speed and ease over detailed customization.
Email Marketing
Kartra offers strong email marketing tools that help you segment your audience and automate campaigns. If email is a big part of your strategy, this platform has everything you need.
With Kartra, you can create automated workflows and send targeted messages based on subscriber behavior, making it perfect for engaging your audience.
Kajabi integrates email marketing with course management, making it easy to promote your content while staying organized. It’s ideal if you’re focused on teaching and marketing.
For educators, Kajabi simplifies everything by combining course management and email marketing in one easy-to-use platform.
Analytics & Reporting
In analytics and reporting, Kartra provides detailed insights into marketing performance, sales data, and customer behavior, catering to users who base decisions on in-depth data analysis.
Kajabi’s analytics focus more on course engagement and student progress. It also offers valuable insights for creators looking to optimize their content and teaching methods.
Templates Library
Kartra gives you access to a wide variety of templates for landing pages, emails, checkouts, and more, making it easy to create high-converting funnels quickly. You’ll find a lot of options to help you get started.
Kajabi also offers templates, but it focuses mainly on landing pages and emails for course creators. The templates are clean, modern, and simple to use, perfect for your online academy.
If you’re looking for a broader selection, Kartra has the edge with its larger and more versatile template library. It offers more options for different needs.
However, if you’re a course creator, Kajabi’s templates might be a better fit, as they are specifically designed to cater to your teaching and marketing needs.
Affiliate Marketing
When it comes to affiliate marketing, Kartra and Kajabi offer different approaches, depending on what you need.
Kartra gives you a strong affiliate management system, complete with detailed analytics and customizable commission structures, allowing you to track everything closely.
Kajabi, on the other hand, makes affiliate marketing much simpler with its easy-to-use interface, so you can get started quickly without the hassle of complex settings.
If you want in-depth insights and advanced tracking, Kartra is a great choice. It also helps you optimize your affiliate strategy with precision.
However, if you prefer a smooth and straightforward experience, Kajabi’s simplicity will resonate with you. It allows you to manage affiliates with ease.
Pricing & Plans
Kartra has three main plans, ranging from $119 to $549 per month, suitable for solopreneurs and larger teams.
Kajabi has three main plans, ranging from $149 to $399 per month, suitable for solopreneurs and larger teams.
Support
Kartra gives you email support with all paid plans, along with a large knowledge base and a helpful user community forum. If you need phone support, it’s available with the Premium and Platinum plans.
Kajabi, on the other hand, offers 24/7 email and chat support for all paid plans, but doesn’t have a community forum or phone support.
If you’re someone who likes to find answers on your own, Kartra’s extensive knowledge base is a great resource.
But if you prefer quick and personalized responses, Kajabi’s round-the-clock support is a real perk, ensuring issues are addressed promptly.
The Best Alternative – a Better Option to Boost Subscriptions
When comparing Kartra vs Kajabi, you see that both have their strengths. But if you want the best of both worlds, consider using WordPress with WPFunnels and TutorLMS.
WPFunnels helps you create high-converting sales funnels, landing pages, emails, and webinars all within your WordPress site.
It’s easy to use with a drag-and-drop builder and has great features like lead generation, affiliate management, and marketing automation.
TutorLMS, on the other hand, is a complete solution for course creation and sales, just like Kajabi.
Together, WPFunnels and TutorLMS give you everything you need in one place, from online courses to email marketing, with the flexibility and customization WordPress offers.
Best of all, it’s more cost-effective than Kartra or Kajabi, making it a great choice for course creators and digital entrepreneurs who want to boost subscriptions without breaking the bank
How is “WPFunnels + TutorLMS” The Better Option?
When you combine TutorLMS with WPFunnels, you get the best of both worlds for creating and selling online courses on WordPress.
TutorLMS gives you everything you need for building courses, including lessons, quizzes, drip content, and progress tracking to make the learning experience smooth for your students.
WPFunnels takes it a step further by helping you create high-converting sales funnels, landing pages, emails, and webinars right within WordPress.
It simplifies lead generation and makes course sign-ups easy, while also offering one-click upsells, downsells, and subscription options to boost your sales.
This powerful duo gives you the advanced features of Kajabi and the cost-effectiveness of Kartra, all within the flexibility of WordPress.
It’s an ideal, budget-friendly solution for course creators who want to offer an exceptional learning experience while growing your business.
By choosing TutorLMS and WPFunnels, you can enjoy a seamless, feature-rich platform for your courses without compromising on functionality or breaking the bank.
WPFunnels And TutorLMS Pricing
Comparing the pricing and plans for WPFunnels, TutorLMS, and how they stack up against Kartra and Kajabi:
WPFunnels and TutorLMS Pricing
| Platform | Lowest Plan | Highest Plan | Key Differences |
| Kartra | $99/month | $549/month | Additional fees for bandwidth, emails, domains |
| Kajabi | $119/month | $319/month | Unlimited bandwidth, emails, domains included |
| WPFunnels + TutorLMS | $296/year | $1036/year | WordPress-based, more customization freedom |
Kartra vs Kajabi vs WPFunnels + TutorLMS Pricing Comparison. When it comes to pricing, WPFunnels and TutorLMS are unbeatable.
You can get their combined plan for less than $650 a year, which is a massive saving compared to Kartra and Kajabi, whose monthly rates can easily run into the thousands. That’s over 90% off!
Despite the huge cost difference, WPFunnels and TutorLMS offer features that are just as powerful as their more expensive competitors.
You’ll get everything you need – course building, sales funnels, and more to successfully sell your courses and even increase your profit margins.
Of course, no solution is perfect. Choosing WPFunnels and TutorLMS means you’ll need to take on some customization work within WordPress.
But for many entrepreneurs like you, that extra control is worth the trade-off, especially when compared to the rigid limitations and higher costs of Kajabi and Kartra.
If you’re working with a budget, WPFunnels and TutorLMS are definitely worth considering.
You’ll get all the capabilities you need for selling courses at a fraction of the price, allowing you to focus on growing your business without worrying about high fees.
Kartra vs Kajabi vs WPFunnels + TutorLMS – Which Solution Should You Use?
Choosing between Kartra, Kajabi, and the WPFunnels + TutorLMS combo really depends on your needs as a course creator or funnel builder. There’s no clear winner because each platform has its strengths.
If you want a simple, all-in-one solution with marketing features and hosting, Kajabi is a great pick, though it offers less flexibility.
Kartra shines with its advanced marketing automation, but it can get expensive and doesn’t include a built-in course platform.
On the other hand, pairing WPFunnels with TutorLMS on WordPress gives you full control over both your funnels and courses, making it highly customizable, but it does require more hands-on work.
Ultimately, your choice should align with what matters most to you. If ease of use and simplicity are important, Kajabi is the winner.
If marketing automation is key, Kartra is the way to go. But if you’re looking for a flexible and affordable WordPress setup for both funnels and courses, WPFunnels + TutorLMS is an excellent choice.
For most digital entrepreneurs and course creators like you, I’d recommend trying WPFunnels and TutorLMS on WordPress.
You’ll get the best of both worlds—funnels and courses—at a much lower price than Kartra or Kajabi. Plus, you can always switch later if you need to.
Get the benefits of both marketing funnel creation and online courses in a customizable WordPress environment for significant cost savings compared to the paid alternatives of Kartra and Kajabi.
Conclusion
Selling your online courses comes down to choosing the right platform for you. Kajabi keeps things simple, while Kartra gives you advanced marketing tools.
If affordability and flexibility matter most, the WPFunnels and TutorLMS combo on WordPress is a great option.Think about what fits your goals, budget, and skills.
With the right platform, you can grow your business and impact lives. If WordPress feels right, WPFunnels is there to make your journey even smoother.
** FAQs **
1. Can I integrate Kartra with other tools?
- Yes, you can integrate Kartra with tools like CRMs, email platforms, and other marketing tools. This flexibility allows you to manage your sales funnels, checkouts, and email lists all in one place, making it ideal for Kartra agencies and solo entrepreneurs alike.
2. Is Kajabi suitable for selling memberships?
- Kajabi is great for selling memberships, offering customizable templates for landing pages and membership login pages. If you’re looking to build a core website with a community-driven platform, Kajabi makes it easy to offer tiered access and monetize your content.
3. How customizable are the templates on Kartra?
- Kartra’s extensive template library lets you customize templates for landing pages, checkout pages, and sales funnels. With the Kartra builder and customizable templates, you can easily design professional-looking pages tailored to your brand and business needs.
4. How does WPFunnels help with course funnels?
- WPFunnels is a great tool for building custom sales funnels. If you’re selling courses or memberships, this tool works well with WordPress and enables you to create landing pages, checkout pages, and automate your marketing funnel efficiently.
5. Does Kajabi have a mobile app?
- Yes, Kajabi offers a mobile app that enables your students to access courses on the go. This functionality expands your reach and ensures your audience can engage with your content anytime, which is essential for growing your business.
