Creating a conversion-optimized landing is crucial when running exclusive marketing campaigns.
Instapage is a renowned name when it comes to landing page builders, but is it the best fit for your business? The fact is, though Instapage is great, there are other options that are much better when you take into consideration the ease of use, cost, and additional features.
Today, we will look at some of the best Instapage alternatives that you can look into if you are looking for a better landing page building experience.
Each of the tools mentioned in this article has its own unique features that often make them better Instapage alternatives for many.
So, let us learn how they compare to Instapage and find out if these tools are the right fit for your business.
Let’s begin.
Quick List of Alternatives to Instapage
Here is a list of the top 5 Instapage alternatives that we will highlight in this article.
- WPFunnels – Create funnels in WordPress with beautifully designed landing pages.
- ClickFunnels – A sales funnel builder with a huge collection of landing page templates.
- PageWiz – Simplified landing page builder for marketing campaigns
- Leadpages – Get optimized landing pages for lead generation
- OptimizePress – Optimized landing page builder and funnel creator for WordPress
What is Instapage
Instapage is a powerful landing page builder that has gained popularity for its unique approach to creating landing pages.
It is designed to provide businesses with an intuitive platform for creating effective landing pages that are aligned with their marketing goals. The platform comes with several well-designed landing page templates that are great for preparing a conversion-optimized experience for visitors.
Reasons to Consider an Alternative to Instapage
While Instapage is a robust tool, there are certain scenarios where exploring alternatives might be a wise choice. Here are some common problems businesses face that can be solved using Instapage alternatives:
1. Instapage Is Too Expensive
Instapage offers a powerful platform for creating landing pages, but its pricing structure may be too expensive for some businesses, especially smaller or budget-conscious ones. The cost of Instapage can be a barrier for startups and smaller organizations looking for cost-effective solutions. In such cases, businesses may seek alternatives that offer similar features at a more affordable price point.
2. Has A Poor Support Team
Effective customer support is crucial when using a marketing tool like Instapage. But this team has a history of support services that lack in responsiveness, availability, or helpfulness. Combined with the high pricing, this seems unreasonable for many users who want to move to an alternative.
3. Complicated UI Wih Longer Learning Curve
Some users have found the platform overly complex or difficult to navigate. The learning curve can be steep, making it challenging for beginners or marketers with limited technical expertise. Businesses seeking a simpler and more user-friendly solution might explore alternatives that offer a more straightforward and intuitive interface.
4. Lack of Added Marketing Features
Instapage primarily focuses on creating landing pages, and it may not offer all the marketing features some businesses need, such as email automation or sales funnel creation. Businesses looking for an all-in-one marketing solution that combines landing pages with additional marketing features may choose alternatives that provide a more comprehensive set of tools to streamline their marketing efforts.
These reasons highlight common challenges or limitations that businesses may encounter with Instapage. If you are facing similar cases, then it’s wise to explore a few InstaPage alternatives that can offer landing page building along with more business-oriented features that you may require within your budget.
Comparison Table of Top 5 Instapage Competitors
Now, let’s compare the top five Instapage alternatives across various factors to help you make an informed choice. This table summarizes the key features, pricing, accessibility, and ease of use for each tool:
| Feature | Instapage | WPFunnels | ClickFunnels | PageWiz | Leadpages | OptimizePress |
|---|---|---|---|---|---|---|
| Drag-and-Drop Builder | Yes | Yes | Yes | Yes | Yes | Yes |
| A/B Testing | Yes | Yes | Yes | Yes | Yes | Yes |
| Mobile Responsiveness | Yes | Yes | Yes | Yes | Yes | Yes |
| Integrations | Yes | Yes | Yes | Yes | Yes | Yes |
| Email Automation | No | Yes | Yes | No | Yes | No |
| Sales Funnel Creation | No | Yes | Yes | No | Yes | No |
Top 5 Instapage Alternatives To Craft Affordable & High-Performing Landing Pages
Let’s dive into each of the 5 InstaPage alternatives one by one to help you find the best option for your business.
1. WPFunnels
WPFunnels is a sales funnel builder in WordPress that has a special approach to how you build landing pages for your marketing campaigns.
Basically, you get to visually craft a funnel journey for the visitors you bring in. Now, your campaign can be for lead generation or conversion. Here, you can create a funnel journey for both with a conversion-optimized landing page and then follow through with more pages to boost the conversion.
Let us look at some examples.
- Suppose you are a financial advisor and want to generate leads. So, in WPFunnels, you can create a 2-step funnel with a landing page where you offer a free 30-minute consultation. And then end with a thank you page, with links to your YouTube channel.
- Or suppose you are a marketing agency. You can offer a free course on SEO on the landing page. Then, once they opt-in, direct them to a second page where they can book a call with you to discuss a free website audit and the possibility of taking your service. And end the journey with a thank you page.
- In case you want to sell products, the process is the same with additional offers. Here, you first create a landing page where you make the main offer that you advertised to bring in the traffic. Next, include a custom checkout page to seal the deal. But it doesn’t end there. Once the offer is accepted, you can immediately add an upsell offer for some additional products or services. Many will end up taking the offer.
So here, you are not just getting a landing page, but also have the ability to craft the next steps to convert your prospects.
The best part about WPFunnels is it doesn’t require you to learn a new type of page builder. While you craft the funnels, you can either use one of their conversion-optimized landing page templates or use your favorite page builder – Elementor, Divi, Gutenberg, or Oyxgen – to design your landing page.
About WPFunnels
- Founded Year: 2021
- Founder: Lincoln Islam
- Founding Company: Code Rex
- Team Size: 25 members
Key Features of WPFunnels
WPFunnels offers comes with several features to simplify your process of building funnels along with custom landing pages.
- Visual Drag-and-Drop Funnel Builder
This is the most unique sales funnel builder you will find, with a visual drag-and-drop canvas to plan your funnel steps, helping you plan complete funnel journeys for your target customers.
- Responsive Landing Page Templates
WPFunnels includes tons of beautifully designed landing page templates which you may start using in just a few clicks. Plus, you can customize however you want to match your marketing needs.
- Integration With Native WordPress Page Builders
As mentioned earlier, this is a funnel builder for WordPress. And to create landing pages, you do not need to learn a new page editor. The plugin has integration with almost all native WordPress page builders, along with dedicated blocks/modules/widgets for Gutenberg, Divi, and Elementor, making it super easy for you to craft landing pages.
- A/B Split Testing
Besides crafting good landing pages, you will also be able to run A/B tests for multiple variations to test your ideas with copy and design. It helps you distribute traffic as per the proportions you set per variation, giving you full control. Plus, it has full tracking set up to identify the ost effect version of your landing page.
- Lead Generation & Sales Funnel Building
You will be able to design high-converting landing pages to collect leads with built-in opt-in forms or craft complete sales funnels with custom landing pages, checkout pages, upsell offers, and thank you pages.
- Detailed Performance Tracking
WPFunnels comes with detailed analytics for every page in your funnel. For landing pages, you will be able to track the traffic, conversion rate, bounce rate, and revenue earned.
Best Use Cases of WPFunnels Landing Pages
Following are the prime use cases of landing pages that you create using WPFunnels:
- Generate targeted leads
- Sell Online Courses
- Sign More Online Subscriptions
- Promote Webninar Registrations
- Sell WooCommerce Products
- Convert More For Affiliate Products
- Increase eBooks Sales
- Sell Supplement Products
- Market Event Tickets
- Offer Exclusive Services
- Get More Social Followers
- Increase Conversion Rates
Pros of Using WPFunnels
- User-Friendly Interface
WPFunnels offers an intuitive interface, making it easy for users, even with minimal technical knowledge. - Affordable Pricing
If you look into similar tools as WPFunnels, it is one of the most affordable options you will get. - Advanced Customization
Enjoy extensive customization options to create landing pages that match your brand and marketing objectives. - Rich Template Library
Access a wide variety of professionally designed templates to jumpstart your landing page creation. - Powerful Integrations
Seamlessly connect with various third-party tools, enhancing your marketing capabilities.
Cons of Using WPFunnels
- Available only for WordPress.
- Page speed and traffic limit depend on your hosting.
- Need WooCommerce for sales funnels.
- Need Mail Mint for lead management (though at a low cost).
WPFunnels Pricing
- Free (on WordPress repo): Basic features for free (link).
- Small Annual: $8.09 per month (billed annually).
- Medium Annual: $12.25 per month (billed annually).
- Large Annual: $19.75 per month (billed annually).
With these insights into WPFunnels, you can now make a well-informed decision on whether it’s the right alternative for your landing page needs.
Why Should You Choose WPFunnels Over Instapage?
When comparing WPFunnels to Instapage, you’ll find several reasons to consider this alternative.
Here’s a side-by-side comparison:
| Features | WPFunnels | Instapage |
|---|---|---|
| Features | WPFunnels | InstaPage |
| Ease of Use | Fairly Easy | Higher Learning Curve |
| Landing Page Templates | Niche-specific | Generic |
| Page Builder | With native page builders | Built-in page builder |
| Analytics | For every funnel step | For a single landing page |
| Lead Generation Control | Self-hosted | Hosted on InstaPage server |
| Email Automation | Advanced options via Mail Mint | Limited options within InstaPage |
| Pricing | Starting at $97 per year which is less than $9 per month! | Costs over $199 per month! |
While you will rely on WPFunnels and additional plugins to achieve a complete sales funnel, creating landing pages and combining it with Mail Mint for email automation will cost you less than $30 a month!
So, comparatively, you are getting a self-hosted solution with 4 times less cost!
How To Get WPFunnels?
You may try out the free version of WPFunnels from the WordPress repo. This will let you craft landing pages, checkout pages, and thank you pages. For advanced features such as post-purchase upsells, A/B testing, advanced checkout customization, and many more, you may use the pro version.
2. ClickFunnels
ClickFunnels is a well-known platform to craft sales funnels and one of their specialties is crafting high-converting landing pages.
Similar to WPFunnels, this platform also allows you to create funnel journeys for your landing pages. However, in this case, you will be hosting your landing pages away from your website.
Nevertheless, ClickFunnels has a solid team behind it who have created amazing tutorials to use the tool for landing page building. The platform has its own intuitive landing page builder to help you customize your landing pages.
About ClickFunnels
- Founded Year: 2014
- Founder: Russell Brunson & Todd Dickerson
- Founding Company: Etison LLC
- Team Size: 320 members
Key ClickFunnels Features
- Tons Of Landing Page Templates:
Access a wide selection of ready-made landing page designs to quickly create engaging funnels.
- Sales Funnel Builder:
Build step-by-step marketing processes that guide potential customers toward making a purchase.
- Built-In Landing Page Builder:
Easily construct custom landing pages using a drag-and-drop page builder without technical skills or coding knowledge.
- Lead Generation & Sales Landing Pages:
Design landing pages tailored for collecting contact information from potential customers and for promoting products or services.
- A/B Testing For Landing Pages:
Compare and refine different versions of your landing pages to determine which ones perform better in achieving your goals.
Apart from these, you will get a few handy features such as email automation, memberships, team management, payment processing, upsells & downsells after checkout, webinar hosting, affiliate management, analytics, and many more.
Pros of Using ClickFunnels
- Versatile funnel building for your landing pages.
- Easy page builder to create your landing page.
- Integrations with a wide range of third-party applications and tools.
- Landing pages on ClickFunnels are fully mobile responsive.
- Conduct A/B tests to optimize your pages and boost conversion rates.
Cons of Using ClickFunnels
- Quite expensive for small and medium businesses.
- High learning curve for beginners.
- Not integrated with your current website.
ClickFunnels Pricing
- Basic Monthly: $147 per month
- Basic Annual: $127 per month (billed annually)
- Pro Monthly: $197 per month
- Pro Annual: $157 per month (billed annually)
- Funnel Hacker Monthly: $297 per month
- Funnel Hacker Annual: $208 per month (billed annually)
Is ClickFunnels Better than Instapage?
Let us compare ClickFunnels and Instapage to see which is better.
| Features | ClickFunnels | Instapage |
|---|---|---|
| Ease of Use | High Learning Curve | High Learning Curve |
| Landing Page Templates | Niche-specific | Generic |
| Page Builder | Easy Drag-and-drop Builder | Easy Drag-and-drop Builder |
| Analytics | Comprehensive | Detailed |
| Lead Generation Control | Hosted on ClickFunnels Server | Hosted on InstaPage server |
| Email Automation | Extensive visual automation flows | Limited options within InstaPage |
| Pricing | Starts at $127 per month. | Costs over $199 per month! |
While looking at the comparison, you can tell that ClickFunnels has a slight edge over InstaPage in terms of email automation, template formats, and the month cost.
Our Review of ClickFunnels
ClickFunnels offers a powerful set of features, accessibility, and a user-friendly experience. With this information, you can assess whether ClickFunnels is the right choice for your landing page needs.
If you need sales funnels along with your landing page then this would be a great Instapage alternative.
3. PageWiz
PageWiz is a landing page builder that caters to businesses looking for simplicity and effectiveness. With its unique features and capabilities, it’s a compelling choice for creating landing pages that convert.
The specialty of this tool is the simplicity and the focus on business landing pages for Google Ads. Basically, when you run Ads on Google, you want people to go to an engaging landing page and start the marketing funnel. That’s what the landing page templates of PageWiz can deliver.
About PageWiz
- Founded Year: 2011
- Founder: Arik Liberman
- Founding Company: iMoon Software Solutions
- Team Size: 20+ members
Key PageWiz Features
- Simplified Page Builder
Easily create landing and marketing pages using a user-friendly interface, without the need for extensive technical knowledge or coding skills. - Lead Management
Effectively gather, categorize, and oversee leads generated from your pages, streamlining your customer relationship management. - A/B Testing
Compare different versions of your pages to identify which one performs better and optimize them for higher conversion rates. - Conversion Tracking
Continuously monitor and analyze page performance to measure conversion rates and make data-driven improvements. You will have the option to place conversion codes to get specific conversion data for buttons and page sections. - Lead Generation Forms
Design lead capture forms to gather customer information easily with full control over fields and form design.
Pros of Using PageWiz
- Easy to use with a low learning curve.
- Templates are well crafted for various industries with little changes required to start using immediately.
- Conversion tracking codes allow specific performance tracking.
Cons of Using PageWiz
- Though the builder is easy to use, it has limited customization options to limit the difficulty to a beginner’s level.
- Lack of email automation.
- Lack of sales funnel & customer journey control.
PageWiz Pricing
- Basic Monthly: $29 per month
- Basic Annual: $25 per month (billed annually)
- Standard Monthly: $49 per month
- Standard Annual: $42 per month (billed annually)
- Plus Monthly: $99 per month
- Plus Annual: $84 per month (billed annually)
- Pro Monthly: $199 per month
- Pro Annual: $169 per month (billed annually)
Is PageWiz Better than Instapage?
Let us compare PageWiz and Instapage to see which is better.
| Features | PageWiz | Instapage |
|---|---|---|
| Ease of Use | Fairly easy | High Learning Curve |
| Landing Page Templates | Generic | Generic |
| Page Builder | Easy Drag-and-drop Builder | Easy Drag-and-drop Builder |
| Analytics | Detailed & specific to needs | Moderately detailed |
| Lead Generation Control | Hosted on PageWiz Server | Hosted on InstaPage server |
| Email Automation | Integration with external tools for email automation. | Limited options within InstaPage |
| Pricing | Starts at $25 per month. | Costs over $199 per month! |
As you can see, PageWiz is quite similar to Instapage in terms of features. But it is much easier to use and has better analytics control and an almost 5 times lower cost than InstaPage.
Our Review of PageWiz
PageWiz presents a straightforward approach to landing page creation. After reviewing its features and benefits, you can determine whether it aligns with your specific business needs.
If you are a new business or a small to medium-sized business, this would be a great alternative for you.
4. Leadpages
Leadpages is one of the most popular landing page builders out there specifically for businesses that require lead generation.
The specialty of LeadPages is its complete focus on landing pages for generating leads along with conversion-optimized copy, lead forms, and an easy page builder.
About Leadpages
- Founded Year: 2012
- Founder: Clay Collins & Tracy Simmons
- Parent Company: Redbrick
- Team Size: 100+ members
Key Leadpages Features
- Effective Landing Page Builder
This tool simplifies the creation and customization of landing pages, making it easy to design pages aimed at generating leads. - Conversion-Optimized Lead Forms
The built-in lead forms are designed to maximize conversion rates, ensuring you collect valuable customer information efficiently. - Targeted Template Selection
Choose from a variety of landing page templates, each tailored to specific goals, enabling a more focused approach to lead generation. - Integrated Lead Management
The platform includes features for managing and tracking leads acquired through your landing pages. - Seamless Email Marketing Integration
It easily connects with major email marketing tools, allowing for the smooth transfer of acquired leads into your email marketing campaigns.
Pros of Using Leadpages
- Leadpages offers an intuitive, easy-to-use platform for creating landing pages.
- It has one of the best template libraries for lead-generation landing pages.
- Great analytics dashboard for tracking performance.
Cons of Using Leadpages
- Like most landing page builders, it has a few limitations to design control.
- There is no integration with tools for booking and appointments.
- Limited customization over the lead magnet email.
Leadpages Pricing
- Standard Monthly: $49 per month
- Standard Annual: $37 per month (billed annually)
- Pro Monthly: $99 per month
- Pro Annual: $74 per month (billed annually)
Is Leadpages Better than Instapage?
Let us compare Leadpages and Instapage to see which is better.
| Features | Leadpages | Instapage |
|---|---|---|
| Ease of Use | Fairly easy | High Learning Curve |
| Landing Page Templates | Both Niche-specific & Generic | Generic |
| Page Builder | Easy Drag-and-drop Builder | Easy Drag-and-drop Builder |
| Analytics | Detailed | Detailed |
| Lead Generation Control | Hosted on Leadpages Server | Hosted on InstaPage server |
| Email Automation | Extensive email automation features | Limited options within InstaPage |
| Pricing | Starts at $37 per month. | Costs over $199 per month! |
Leadpages is basically almost the exact same tool as Instapage with their difference mainly being in the UI. However, what Leadpages did better is it has a simplified landing page builder, offers better email automation control, and costs way less.
Our Review of Leadpages
Leadpages provides a versatile platform for creating landing pages. After reviewing its features and benefits, you can assess whether it’s the right fit for your business.
But as per our analysis, if you have the slightest bit of doubt about Instapage, a move to Leadpages will be a lot more cost-effective.
5. OptimizePress
OptimizePress is a WordPress tool for creating high-converting landing pages, sales pages, and membership sites.
They have recently released features to craft marketing funnels and courses to make landing pages more meaningful, along with well-designed templates.
About OptimizePress
- Founded Year: 2010
- Founder: James Dyson
- Founding Company: OptimizePress
- Team Size: 14+ members
Key OptimizePress Features
- Built-in Landing Page Builder
OptimizePress offers a drag-and-drop page builder that allows users to create and customize landing pages easily without needing advanced technical skills.
- Sales Page Templates
It includes a variety of pre-designed templates for creating persuasive sales pages, product launch pages, and other promotional pages.
- Marketing Funnels
This plugin provides tools to build marketing funnels, which are sequences of web pages designed to guide visitors through a specific journey, such as lead generation or product sales.
- Online Courses Creation
The tool also includes features for building online courses and membership sites.
Pros of Using OptimizePress
- Good support team
- Fasting loading time on landing pages
- Templates are very well-designed
Cons of Using OptimizePress
- Higher Learning Curve
- Limited customizations in designing pages
- Lacks of integrations with major automation tools
- Fewer options for payment processing
OptimizePress Pricing
- Builder: $15 per month (billed annually)
- Suite: $25 per month (billed annually)
- Suite Pro: $33.25 per month (billed annually)
Is OptimizePress Better than Instapage?
| Features | OptimizePress | Instapage |
|---|---|---|
| Ease of Use | High Learning Curve | High Learning Curve |
| Landing Page Templates | Niche-specific | Generic |
| Page Builder | Built-in page builder with customization options | Comparatively easier page builder |
| Analytics | Moderately detailed | Detailed analytics |
| Lead Generation Control | Self-hosted | Hosted on InstaPage server |
| Email Automation | Integration with other email automation tools | Limited options within InstaPage |
| Pricing | Starting at $179 per year which is less than $15 per month! | Costs over $199 per month! |
Here, you can see that OptimizePress will give you more control of your leads and website and cost quite less. Its marketing funnels feature will help you plan ahead for your leads, unlike InstaPage.
But InstaPage still has better control over building the landing page for beginners (though not too easy either). However, the pricing is not the best with Instapage.
Our Review of OptimizePress
OptimizePress provides a versatile platform for creating landing pages designed to convert. After reviewing its features and benefits, you can decide whether it aligns with your specific business goals.
If you are looking for a marketing funnel tool along with your landing page builder at a low cost, OptimizePress would be another great option to look into.
Conclusion
In your search for the perfect landing page builder, we’ve explored five top alternatives to Instapage, each with its unique set of features and benefits. It’s important to remember that the “best” tool can vary depending on your specific business requirements.
We’ve provided the information you need to make an informed decision, but the ultimate choice is yours. Consider your budget, features, and goals to find the landing page builder that fits your business.
So which of these Instapage alternatives do you think is better? Or do you have a better option? Do let us know in the comments.
Cheers!
Frequently Asked Questions
1. Are these Instapage alternatives suitable for small businesses?
Yes, these alternatives cater to businesses of various sizes. Many offer pricing plans designed for small businesses, making them accessible and budget-friendly.
2. Do these Instapge competitors offer A/B testing for landing pages?
A/B testing is a crucial feature for optimizing landing pages. All of these alternatives – WPFunnels, ClickFunnels, PageWiz, Leadpages, and OptimizePress – provide A/B testing capabilities to help you refine your pages.
3. Can I integrate an alternative to Instapage with my email marketing software?
Yes, most of these Instapage alternatives offer seamless integration with popular email marketing tools like MailChimp, AWeber, and more. This ensures you can easily connect your landing pages with your email campaigns.
4. How do these alternatives to Instapage handle mobile responsiveness?
Mobile responsiveness is essential for reaching a wider audience. All the alternatives discussed in this article prioritize mobile responsiveness, ensuring your landing pages look and perform well on all devices.
5. Are there any free trials or free versions for these Instapage alternatives?
You may request a free trial for most of the tools listed here. WPFunnels offers a free version for you to create funnels with good landing pages, making it a prime alternative to Instapage.
