Drip is a popular tool for businesses focused on email marketing and customer engagement. However, it may not suit everyone’s needs.
If you’re looking for something that fits your business better or you’re ready for a change, exploring alternatives is a smart idea.
In this article, I’ll cover 10 great Drip alternatives that could be a perfect fit for your email marketing efforts. Each tool has unique features, so you can find one that aligns with your business goals.
Let’s dive in and discover the best option for you.
What is Drip?
Drip is an automated marketing tool that helps businesses create, schedule, and personalize email campaigns to nurture leads and boost conversions.
It offers features like workflows to automate tasks based on user actions and Broadcasts for time-sensitive messages.
For example, If you run an e-commerce store, Drip can automatically send personalized emails to customers who abandon their carts. It helps you re-engage them and increase sales.
Reasons to Consider an Alternative to Drip
Here are some common issues faced by marketers and entrepreneurs that could signal the need for exploring Drip alternatives:
1. Limited Customization for Unique Campaigns
Drip’s email builder is simple but can limit your ability to fully customize your emails. If usability and creative flexibility are important, you can prefer an option with more customization for unique campaign designs.
2. Scaling Challenges for Growing Businesses
As your business grows, Drip’s pricing can increase based on the size of your email list. If affordable pricing and better scalability are what you’re after, you may want a tool that supports growth without steep costs for fewer contacts.
3. Expensive For Small Business
For startups or small businesses, Drip can be costly. If you’re looking for a suitable drip alternative that offers good marketing automation functionality at a more reasonable price, exploring other platforms could save you money.
4. Need for Advanced Automation and AI
If you’re seeking more advanced marketing automation capabilities and AI-driven campaigns, Drip can not be enough. You need a platform with more advanced analytics tools and features suited for advanced users.
5. Inadequate Support for Multichannel Campaigns
If you’re running multichannel campaigns across social media accounts, transactional emails, or using features like pop-ups, Drip is limited.
For easier integration across channels, consider a platform with stronger multichannel support, especially if you’re focused on account-based marketing.
Quick List of Alternatives to Drip
- Mail Mint – Simple & Easy-to-use Email Marketing Automation Tool For WordPress & WooCommerce.
- ActiveCampaign: Omnichannel automation for a unified and cohesive customer experience.
- Omnisend: An all-in-one email marketing solution for e-Commerce.
- Constant Contact: Tools to power successful digital marketing campaigns
- MailerLite: Rich Email Marketing on a Budget
- Campaign Monitor: Tools to create impactful email campaigns
- ConvertKit: For Bloggers, Podcasters, and Entrepreneurs
- EmailOctopus– Email marketing that saves you money.
- Brevo: Affordable, user-friendly marketing automation with multichannel support.
- Klaviyo: Advanced data-driven email marketing and automation for eCommerce.
Top 10 Drip Alternatives for Better Email Marketing
If you’re ready to explore options beyond Drip, several powerful alternatives can better match your business needs.
Here are 10 Drip alternatives to consider, each offering unique features and benefits to boost your email marketing strategy.
1. Mail Mint
Mail Mint caters to the needs of businesses seeking a WordPress-centric email marketing solution. Whether you’re a blogger, an online store owner, or a content creator, Mail Mint provides the tools needed to engage your audience effectively.
The easy integration with WordPress sets it apart, making it a valuable asset for those looking to enhance their email marketing strategy within the WordPress framework.
The tool comes with extensive features such as easy lead management & segmentation, an easy email campaign builder with a drag-and-drop email customizer, visual email automation workflows, automated abandoned cart recovery emails, recurring weekly/monthly emails, and many more.
About Mail Mint
Mail Mint was released in early 2023 by Team WPFunnels (under the Code Rex umbrella). Its founder, Lincoln Islam, thrives to simply email marketing in WordPress using Mail Mint.
Key features of Mail Mint
Mail Mint’s feature-rich platform provides comparable functionalities and even exceeds expectations in certain areas.
These key features collectively contribute to Mail Mint’s effectiveness in helping businesses adopt and execute successful email marketing strategies.
1. WordPress Integration
Mail Mint seamlessly integrates with WordPress. It simplifies the email marketing process for you within the WordPress ecosystem. The seamless integration guarantees a unified and easy-to-use interface.
2. Advanced Automation Workflows
Mail Mint helps you with advanced automation capabilities. It also allows the creation of sophisticated workflows. From personalized drip campaigns to targeted follow-ups, automation is at the heart of Mail Mint’s feature set.
3. User-Friendly Interface
Navigating Mail Mint is a breeze, thanks to its intuitive and user-friendly interface. Users, regardless of their level of expertise, can easily leverage the platform to design and execute effective email campaigns.
4. Pre-made Email Templates
Get tons of pre-designed email templates that have been designed after hours of research to ensure you can start preparing a conversion-optimized email campaign with just a few clicks.
5. Personalization Tools
Mail Mint offers robust personalization tools. It enables you to tailor your email content based on recipient behavior, preferences, and demographics. This ensures that each email resonates with the target audience.
6. Easy Drag and Drop Email Builder
You will get an easy-to-use email builder with drag-and-drop blocks and full customization options. It’s one of the best email customization solutions you will find there.
8. Segmentation and Targeting
Effortlessly segment your audience based on various criteria with Mail Mint’s segmentation and targeting features. This allows for highly targeted campaigns, delivering the right message to the right audience for maximum impact.
9. Strategic Email Sequences
Create carefully structured email sequences with strategically timed intervals. This will assist you in cultivating and converting potential customers into successful sales.
Best Use Cases of Mail Mint
- Leverage Mail Mint’s advanced automation capabilities to simplify and optimize your email marketing workflows, from welcome sequences to personalized drip campaigns.
- Use Mail Mint’s personalization tools to craft highly tailored and relevant content. It connects with your audience on a personal level and boosts engagement.
- Running regular business email campaigns such as special discount campaigns, greetings during special occasions, etc.
- Automating repetitive email series such as onboarding emails for new customers, or email funnels after purchases are made.
- Choose from a variety of responsive email templates provided by Mail Mint. It ensures that your emails are visually appealing and perform optimally across devices, enhancing overall professionalism.
- Make data-driven decisions and continually optimize your strategies using valuable insights into your campaign performance with Mail Mint’s detailed analytics and reporting features.
- Run product launch email campaigns using email schedules, series, and automation workflows
Pros of Mail Mint
- Clutter-Free and Easy-to-Use Interface
- Tons of email templates
- Visual Automation Workflows
- Simplified email builder with full design control
- Tons of automation triggers and actions
- Mandatory automation pre-created as recipes
- EDD Integration to handle digital download products
- Comprehensive Customer Support
- Competitive and Transparent Pricing Model
Cons of using Mail Mint
- Requires external SMTP service
- Only works in WordPress
Pricing
Why Choose Mail Mint over Drip?
Mail Mint offers almost all the features you want in a complete email marketing tool. Compared to Drip, the plugin comes with a way easier UI that people can use even without any help from documentation or tutorials.
On top of that, its visual email automation workflow is super convenient. Yes, Drip is great with its automation as well, but if you consider value for money, Mal Mint offers similar advantages with an easier UI at almost 4 times less cost.
Besides, if you are using WordPress or are willing to move, then Mail Mint is certainly your best option here.
How to Get Mail Mint?
- You can try out its free version with basic email marketing features in the WordPress repository.
- Get Mail Mint Pro to access the advanced features including custom lead segmentation, email automation, recurring campaigns, etc.
2. ActiveCampaign
ActiveCampaign is a universal marketing automation tool for small and medium-sized businesses. Using this tool, you will be able to nurture leads, automate tasks, and deliver targeted messages at the right time.
Founded to bridge the gap between sales and marketing, ActiveCampaign integrates email marketing, automation, sales automation, and CRM.
About ActiveCampaign
ActiveCampaign was founded in 2003 by Jason VandeBoom, who continues to lead the company as its CEO.
The company was established with the vision of transforming the way businesses connect with their customers, integrating marketing automation easily into their operations.
Features of ActiveCampaign
- CRM Functionality: ActiveCampaign is a strong tool that combines CRM functionalities to manage customer interactions and track leads. It also integrates with WordPress automation sites, Facebook fan pages, and Zapier for automated email workflows integrated with Eventbrite.
- Dynamic Email Campaigns: Create visually stunning and engaging email campaigns effortlessly using ActiveCampaign’s user-friendly design tools. Deliver powerful messages that resonate with your audience, leaving a lasting impact.
- Sales Automation: Easily integrate sales processes with marketing efforts by automating tasks, lead scoring, and nurturing. It ensures a cohesive approach to customer acquisition and retention.
- Extensive Integration Options:: ActiveCampaign offers 900+ native integrations, which include a variety of third-party applications and platforms. It surpasses reliance on Zapier and enables you to connect your marketing efforts with other essential tools for a unified workflow.
- Automation Workflows: Create personalized and highly targeted campaigns that adapt to customer behavior and interactions. Set up a series of automated emails triggered by customer actions, such as abandoned cart reminders, personalized product recommendations based on previous purchases, and post-purchase follow-ups.
Pros of using ActiveCampaign
- All plans offer unlimited email sends for up to 250,000 contacts, ensuring flexibility.
- Free contact migration service, facilitating onboarding for users.
- High deliverability rate
- Industry-leading automation + campaign personalization and efficiency
- Split tests on up to five emails simultaneously
- Free trial without requiring a credit card
- Extended reach with SMS campaigns
Cons of using ActiveCampaign
- Basic Design in Templates
- Entry-level Lite plan offers few integrations
- No free plan
- The free trial allows only 100 contacts and 100 emails
Pricing
Customer Ratings
Is ActiveCampaign Better than Drip?
While ActiveCampaign and Drip share similarities in delivery, nuances arise based on specific business contexts.
ActiveCampaign is perfect for B2B email purposes, as it offers advanced CRM and predictive sending, which is ideal for personalized communication in professional settings.
Drip’s comprehensive package, while suitable for various businesses, may be perceived as overwhelming for small businesses seeking a more straightforward solution.
Consider ActiveCampaign for tailored B2B communication and Drip for an all-in-one email marketing suite that adapts to diverse business scales and needs.
3. Omnisend
Omnisend is an affordable, all-in-one email and SMS marketing tool that’s perfect if you want to build a connection with your customers.
Its clean UI and tons of prebuilt templates make it super easy to use, even if you’re new to marketing. With simple automation and easy SMS integration, you can run multi-channel campaigns without any hassle.
Whether you’re a blogger, event organizer, or small business owner, Omnisend has everything you need to grab your audience’s attention and keep them coming back for more.
About Omnisend
Founded by Rytis Lauris and Justas Kriukas in 2014, Omnisend has grown to become a successful e-commerce tech company, now steered solely by Rytis Lauris.
With a vision to ‘make marketing relevant’, it helps you send personalized messages to the right people, at the right time, through the right channel.
Features of Omnisend
- Email + SMS Marketing: The platform combines email and SMS marketing in one easy-to-use platform. It means you can reach your customers wherever they are, make sure your messages get noticed, and boost your chances of engagement and conversion.
- Drag-and-Drop Email & Signup Form Builders: Creating beautiful emails and signup forms with Omnisend’s drag-and-drop builder is as easy as it gets. No coding or unnecessarily long manuals are required – just drag, and drop, and you’re done.
- 250+ Pre-Made Email & Form Templates: It offers over 250 pre-made templates for emails and forms. Whether you’re sending out a promo, a newsletter, or setting up a signup form, I’m sure that you’ll find a template that fits your needs. It helps you get started quickly and easily.
- Pre-Built Automation Workflows: Forget about repetitive tasks with automation workflows. They’re tailored for different stages of the customer journey. It allows you to easily automate things like welcome emails and cart recovery messages, all while keeping it personal.
- Unlimited Segmentation: Segment your audience in numerous ways. With Omnisend, you can target specific groups based on their behavior, demographics, purchase history, and more. It ensures your messages are always relevant and engaging.
Pros of using Omnisend
- High-quality newsletter templates and email builder
- User-friendly tools for small and midsize marketers
- Excellent customer support
- Affordable plans
Cons of using Omnisend
- SMS costs can quickly add up
- Online store connection required
- Only available in English
Pricing Plan
Customer Ratings
Is Omnisend Better than Drip?
When it comes to Omnisend and Drip, the choice really hinges on your specific needs. Omnisend shines for e-commerce businesses looking to reach customers through multiple channels.
I’m talking email, SMS, and web push notifications, all in one place. Plus, Omnisend lets you create unlimited, detailed automation workflows, which is a huge win for personalized marketing.
Drip, on the other hand, sticks to email automation. It’s quite solid for many businesses but might feel a bit restrictive if you want a broader approach.
And here’s the kicker: Omnisend offers a free plan and 24/7 customer support for all, which is a perfect opportunity to check if it’s the right fit for you.
4. Constant Contact
Constant Contact is a powerhouse in digital marketing, providing a comprehensive suite of tools for email marketing, social media management, and more.
This platform simplifies email marketing through user-friendly templates and intuitive features. The tool allows you to create visually appealing campaigns, manage contact lists, and analyze performance metrics.
Whether you’re a seasoned marketer or a startup, Constant Contact provides an all-encompassing solution to elevate your digital marketing strategies.
About Constant Contact
Founded in 1995, Constant Contact is the brainchild of Randy Parker and Alec Stern.
Since its inception, the company has been committed to businesses of all sizes to effectively connect with their audience and grow their online presence.
Features of Constant Contact
- User-Friendly Email Templates: Constant Contact provides a range of user-friendly email templates. It simplifies the design process for engaging and visually appealing campaigns. You can easily create a promotional email with a professional look and feel using Constant Contact’s intuitive templates.
- Contact List Management: Efficiently manage contact lists with Constant Contact. It ensures targeted communication and personalized campaigns. If you own an e-commerce store, you can segment your customer base for a targeted promotion to increase engagement and conversion rates.
- Automated Email Campaigns: Constant Contact offers automation features to streamline and optimize email campaigns based on customer behavior and interactions. You can set up automated thank-you emails for donors. It enhances donor relations and engagement.
- Real-Time Analytics: Monitor open rates and click-through rates in real-time, and go for quick adjustments for a more effective campaign.
- Social Media Integration: Share your email campaign on social media platforms directly from Constant Contact, maximizing visibility and engagement.
Pros of using Constant Contact
- Beginner-friendly interface for easy navigation.
- Modern email template editor for customization.
- Social media management tools for seamless integration.
- Built-in customer relationship management (CRM) system.
- Easy-to-understand performance insights and analytics.
- Unique and helpful phone support.
- Lengthy 60-day free trial (no credit card required).
Cons of using Constant Contact
- Limited customizations in email designs.
- Plans get expensive for large contact lists.
- Automation options are consistently limited.
Pricing
Customer Ratings
Is Constant Contact Better than Drip?
Constant Contact and Drip cater to different needs. Constant Contact is user-friendly with modern templates, built-in CRM, and great support. It suits small to medium-sized businesses. It emphasizes simplicity and social media integration.
Drip, on the other hand, targets larger enterprises with advanced automation. Choose Constant Contact for a straightforward, well-rounded solution, especially during the generous 60-day free trial.
Opt for Drip if advanced automation and intricate email marketing are priorities. Both have strengths, so decide based on your business size and marketing complexity.
5. Mailerlite
MailerLite is an amazing email marketing platform that is designed to be simple and functional, so you can focus on what matters most: connecting with your audience.
With MailerLite, you don’t need to be a coding expert to create beautiful email campaigns.
Their drag-and-drop editor lets you design visually stunning emails effortlessly. Plus, their analytics feature helps you track the success of your campaigns.
About MailerLite
Founded in 2010, MailerLite was established by Ignas Rubežius and Eimantas Norkūnas.
As an independent company, MailerLite was founded with the vision of providing you with user-friendly features and functionality, catering to businesses of all sizes.
Features of Mailerlite
- Easy Design with Drag-and-Drop Editor: Create visually appealing emails without coding.
- Personalized Content with Subscriber Segmentation: Send tailored content to specific audience segments for better relevance
- Smooth Engagement with Responsive Landing Pages Ensure an engaging experience across devices with responsive landing pages.
- Optimized Campaigns with A/B Testing Compare elements to refine content for better engagement.
- Diverse Integrations for Enhanced Functionality: Despite fewer integrations, MailerLite supports 100-plus apps, expanding functionality.
- Personalized Content with Subscriber Segmentation Send tailored content to specific audience segments for better relevance.
Pros of using MailerLite
- Free Forever Plan Up to 1,000 subscribers and 12,000 emails monthly.
- Monetize content with the option for paid subscriptions.
- Advanced segmentation and targeting through seamless Facebook integration.
- Flexible Billing Options to choose between annual and monthly billing plans.
- Top-Rated Customer Support
Cons of using MailerLite
- Less Intuitive for New Users
- The new account authentication process can be cumbersome.
- Not as user-friendly as competitors like Mailchimp or Zoho Campaigns.
Pricing
Customer Ratings
Is MailerLite Better than Drip?
MailerLite presents a compelling alternative to Drip with its intuitive design and cost-effective plans. While Drip excels in intricate automation, MailerLite stands out for simplicity and a substantial feature set.
Opt for MailerLite if you prioritize an easy-to-use platform with robust features and youe pricing. It’s a smart choice for you if you are seeking efficient email marketing without breaking the bank.
Drip, on the other hand, caters to those requiring advanced automation capabilities. It makes the choice dependent on your specific business needs and preferences.
6. Campaign Monitor
Campaign Monitor stands out with its tagline, “Connecting with your audience has never been easier.” Simplifying the email marketing journey, it offers customizable templates, drag-and-drop functionality, and insightful analytics.
With Campaign Monitor, you can experience the ease of connecting with your audience through straightforward email marketing and automation tools.
About Campaign Monitor
Campaign Monitor was founded in 2004 by Ben Richardson and Dave Greiner.
Since its founding, Campaign Monitor has grown to serve over 150,000 customers globally, establishing itself as an industry leader in the email marketing software space.
Features of Campaign Monitor
- User-Friendly Email Editor With Campaign Monitor’s user-friendly email editor, you can customize templates for promotional emails. It enhances brand communication effortlessly.
- Personalized Customer Journeys through Automation Create personalized customer journeys through advanced automation tools. It improves engagement and conversion rates. Set up automated email sequences based on customer behavior. It encourages repeat purchases and customer loyalty.
- Customizable Templates and Drag-and-Drop Functionality The platform offers customizable email templates with easy drag-and-drop functionality. It enables you to create tailored campaigns without coding. Design newsletters and promotional emails, ensuring a consistent and professional brand image effortlessly.
- Insightful Analytics Analyzes open rates and click-through rates to refine future campaigns. It optimizes the overall email marketing strategy.
- Segmentation and Targeting The platform facilitates audience segmentation and targeting. It allows you to send personalized content to specific groups.
Pros of using Campaign Monitor
- Clutter-free interface with the right tools
- A lot of personalization options (conditional text, incorporating multiple data sources)
- Easily design campaigns without coding through intuitive templates.
- Easy-to-use WYSIWYG interface
- Good SMB analytics
Cons of using Campaign Monitor
- Limited automation features in entry-level plans.
- Expensive for businesses with large contact lists.
- Contact importing is difficult when matching custom fields
- No SMS channel
- Lacks direct online support via phone or chat
Pricing
Campaign Monitor offers three pricing plans: Basic, Unlimited, and Premier. The prices are based on the number of subscribers and the features included in each plan.
The service only offers monthly billing, but customers can contact their team to discuss annual plan pricing.
Customer Ratings:
Is Campaign Monitor Better than Drip?
Campaign Monitor is impressive among drip alternatives, It offers a user-friendly design and advanced automation tools that truly set it apart.
For you with large contact lists, Campaign Monitor may get expensive, but so does Drip. Comparatively, Campaign Monitor offers simplicity for creating drip campaigns and email automation.
So, they both are quite close in terms of benefits and execution, except Campaign Monitor is slightly easier to use. So you can choose either one for the same business goals.
7. ConvertKit
ConvertKit seamlessly integrates with a variety of online tools commonly used by content creators and online businesses.
This includes website builders like WordPress, e-commerce platforms such as Shopify, membership site platforms like Teachable, and other tools for lead generation, payment processing, and analytics.
This broad compatibility enhances the platform’s flexibility and ensures a smooth workflow for users who leverage multiple digital tools in their online endeavors.
About ConvertKit
ConvertKit, founded in 2013 by Nathan Barry, emerged as a specialized email marketing platform designed to meet the distinct needs of content creators and online businesses.
It provides intuitive tools for efficient audience management and communication.
Features of ConvertKit
- Visual Automation Builder Craft intricate automation workflows using ConvertKit’s visual builder, and facilitate campaign management.
- Subscriber Tagging and Segmentation Enhance audience targeting by tagging and segmenting subscribers based on their behaviors, preferences, and interactions.
- Customizable Sign-up Forms Tailor your opt-in forms to match your brand and website aesthetics. It ensures a seamless and branded subscriber experience.
- Simple Email Sequence Creation Easily create and manage email sequences for effective drip campaigns. It helps to nurture leads and engage subscribers over time.
- Responsive Email Templates Utilize ConvertKit’s responsive email templates to ensure your campaigns are visually appealing and display seamlessly across various devices.
- Integrations with E-commerce and CMS Platforms Seamlessly integrate ConvertKit with popular e-commerce platforms and content management systems (CMS) like Shopify and WordPress for a unified workflow.
- Expanded connectivity Strengthen your connection with your audience by leveraging ConvertKit’s “Connect with Fans” feature, and its impressive track record includes sending over a billion messages with an outstanding delivery rate of 99.73%.
Pros of using ConvertKit
- 28 pre-built automation templates
- Form settings are well-organized
- Emails landing in subscribers’ inbox.
- Utilize a mailing address without any charges.
- You can sell products directly through the platform. This feature is powered by Stripe, so you don’t need third-party apps.
Cons of Using ConvertKit
- Limited Pre-Made Content Blocks in the Email Editor.
- No Template Organization Option for Categorizing Templates.
- No Dark Mode Preview for Email Campaigns.
Pricing
Customer Ratings
Is ConvertKit Better than Drip?
ConvertKit is excellent for content creators, bloggers, and small businesses due to its user-friendly interface, simplified automation, and customizable opt-in forms.
It’s straightforward to use and offers essential features for managing subscriber lists and sending targeted emails.
On the other hand, Drip is more geared toward eCommerce businesses. It provides sophisticated automation, detailed customer behavior tracking, and advanced analytics.
Its strength lies in its ability to create complex automation workflows and personalized marketing campaigns tailored specifically for eCommerce needs. So, if you are a content creator, you can consider using ConvertKit
8. EmailOctopus
EmailOctopus offers a straightforward email marketing solution with a focus on simplicity and affordability. Its user-friendly platform allows you to easily design and send email campaigns, engaging with your audience seamlessly.
With their motto – Keep it simple, keep it affordable – EmailOctopus is focused on offering a stress-free solution to email marketing.
About EmailOctopus
Founded in 2014 by Tom Evans, EmailOctopus operates as an independent company, delivering a simplified and cost-effective email marketing solution for businesses of all sizes.
Features of EmailOctopus
- User-Friendly Campaign Editor Craft and customize email campaigns easily with EmailOctopus’ intuitive editor.
- Automation for Time-Saving Campaigns Set up automated campaigns based on user actions or schedules. By defining the conditions, actions, and delays, you can personalize the series to send emails at the appropriate time to the intended recipient.
- List Segmentation for Targeted Communication Deliver personalized content by segmenting subscriber lists effectively.
- Responsive Email Templates Ensure visually appealing and easy campaigns across various devices.
- Cost-Effective Pricing Plans Choose from budget-friendly pricing plans for effective yet affordable email marketing.
- Robust Analytics for Informed Decision-Making Gain insights into campaign performance for data-driven decision-making and optimization.
- Email template builder In the editor, you have access to various customization options including theme configuration, typography, layout adjustment, and more. Additionally, you can preview your design on both desktop and mobile devices and send test emails.
Pros of using EmailOctopus
- The free plan has a limit of 2.5k subscribers list and a subscribers10k monthly email send limit.
- All the editors and automation builders have a typical dashboard reducing the learning curve.
- Opt-in form builders to create different types of forms – pop-ups, embedded banners, or slide-in.
- A lifetime free plan for up to 2500 subscribers for all features
Cons of using EmailOctopus
- No Template Organization Option which makes finding templates tedious.
- No Dark Mode Preview for optimized email viewing.
- Lack of pre-made content blocks for headers, footers, or layouts, slows design.
Pricing
Customer Ratings
Is EmailOctopus Better than Drip?
EmailOctopus appears as a viable alternative to Drip with its user-friendly features and cost-effective plans. While Drip excels in intricate automation, EmailOctopus prioritizes simplicity and affordability.
Opt for EmailOctopus when seeking easy-to-use email marketing with budget-friendly options. It’s a smart choice if you only looking for basic email marketing at a low cost.
9. Brevo
Brevo (formerly Sendinblue) offers an all-in-one marketing platform that’s focused on simplicity, automation, and affordability.
With Brevo, you can easily create email campaigns, manage customer relationships, and automate workflows—all in one place.
It’s a versatile tool designed to simplify your marketing efforts while keeping costs manageable.
About Brevo
Founded in 2012, Brevo aims to help businesses of all sizes build strong customer relationships with affordable email and marketing automation solutions.
It’s widely known for offering easy-to-use tools for both beginners and advanced users.
Features of Brevo
- User-Friendly Email Builder Easily design beautiful emails with Brevo’s drag-and-drop user-friendly builder, perfect for creating campaigns without needing coding skills.
- Powerful Marketing Automation Automate your campaigns with advanced workflows. It lets you send targeted emails based on your user actions or predefined triggers.
- SMS and Chat Integration Engage with your audience across multiple channels with Brevo’s multichannel campaign support, including SMS, chat, and email.
- CRM and Contact Management Brevo’s integrated CRM allows you to manage your contact details, track customer interactions, and improve your account-based marketing strategies.
- Transactional Emails Send important emails like order confirmations and password resets with Brevo’s reliable transactional email feature.
- Affordable Pricing Brevo offers flexible, affordable pricing plans to suit any business size, including a free plan with essential features.
- Analytics and Reporting Track your campaign performance with detailed analytics to optimize your marketing efforts and make data-driven decisions.
- Email List Segmentation Deliver targeted, personalized content by easily segmenting your email lists based on user behavior or demographics.
Pros of using Brevo
- Offers multichannel support, including email, SMS, and chat for easy customer engagement.
- Easy-to-use drag-and-drop editor for quick email creation.
- Free plan available with essential features for small businesses.
- Affordable pricing with scalable plans as your business grows.
- Strong automation tools for personalized marketing.
Cons of using Brevo
- Limited design flexibility compared to other platforms.
- Advanced features like advanced analytics tools are only available on higher-tier plans.
- Slower email delivery speed compared to some competitors.
Pricing
Customer Ratings
Is Brevo Better than Drip?
Brevo is an excellent alternative to Drip, especially if you’re looking for a more affordable and user-friendly platform with multichannel support.
While Drip shines in complex automation, Brevo offers powerful features at a lower cost, making it perfect for small businesses and those new to email marketing automation.
If you need a simple yet effective solution for list segmentation, transactional emails, and CRM management, Brevo could be the right choice for you.
10. Klaviyo
Klaviyo is a robust email marketing and automation platform designed to help you create personalized campaigns that drive results.
It stands out with its strong email list segmentation and data-driven approach, making it an excellent option if you’re focused on growing your business through highly targeted marketing.
About Klaviyo
Founded in 2012, Klaviyo helps you to deliver personalized marketing experiences using data from customer interactions.
Its strong focus on marketing automation and integration with e-commerce platforms makes it a popular choice if you are looking to optimize your email strategy.
Features of Klaviyo
- Advanced Segmentation for Targeted Campaigns Klaviyo excels in email list segmentation. It allows you to send hyper-targeted emails based on user behavior, demographics, or purchase history.
- Powerful Automation Tools Automate your email marketing with Klaviyo’s advanced workflows. You can easily set up automations that respond to customer actions. It helps you engage users at just the right time.
- In-Depth Analytics and Reporting Track your campaigns with advanced analytics tools. It gives you the insights needed to refine and optimize your email strategies.
- E-commerce Integration If you run an online store, Klaviyo integrates seamlessly with e-commerce platforms. It enables you to sync customer data for personalized emails like cart reminders and product recommendations.
- Customer Data Platform (CDP) Klaviyo’s CDP allows you to gather and analyze customer data in one place, making it easier to tailor your messaging and improve account-based marketing.
- User-Friendly Email Builder Designing emails is easy with Klaviyo’s user-friendly builder, which lets you create beautiful, responsive campaigns without any coding.
- SMS Marketing Integration Besides email, Klaviyo also supports SMS marketing. It allows you to engage customers across multiple channels for a unified experience.
Pros of using Klaviyo
- Best-in-class email list management and segmentation for targeted campaigns.
- Advanced automation features for personalized workflows and triggers.
- Seamless e-commerce integration to personalize emails based on user behavior.
- Advanced analytics provide detailed insights for data-driven decisions.
- Supports both email and SMS marketing in one platform.
Cons of using Klaviyo
- Pricing can increase quickly as your list grows, making it less budget-friendly for smaller businesses.
- The learning curve for advanced features may require some time to master.
- No built-in CRM, but it integrates well with external CRM tools.
Pricing
Customer Ratings
Is Klaviyo Better than Drip?
Klaviyo is a strong Drip competitor, especially if you’re looking for powerful email list segmentation and data-driven marketing automation.
While Drip is known for its ease of use, Klaviyo shines in its ability to create personalized, targeted campaigns using customer data.
If you’re managing an e-commerce business or need a more in-depth approach to segmentation and automation, Klaviyo is the better than Drip option for you.
Conclusion
In the end, choosing between Drip alternatives—whether it’s MailerLite, ActiveCampaign, Constant Contact, Campaign Monitor, EmailOctopus, ConvertKit, or Mail Mint—comes down to your business needs.
Each platform has its strengths, whether you’re looking for powerful automation or a simple, cost-effective option. Think about your budget, the features you need, and how much automation you want for your email campaigns.
While I’ve highlighted what each tool offers, the best choice depends on what works for you. There’s no one-size-fits-all solution, so pick the tool that aligns with your goals.
If you’re after an easy-to-use, affordable platform with great email list management and automation features, consider trying Mail Mint as a solid option for your business.
** FAQs **
What should you look for in a Drip alternative?
- When choosing a Drip alternative, focus on usability, pricing, and the features that matter most to your business. Look for tools that offer the right level of email list segmentation, automation, and integration with your social media accounts. Also, consider how easy it is to scale as your business grows.
How important is customer support when choosing a Drip alternative?
- Having reliable customer support is key, especially if you’re new to marketing automation. Make sure the alternative you choose has helpdesk software or live chat support to assist you when you need it. This can save you time and help resolve issues quickly.
How can email list management impact your choice?
- Efficient email list management is essential for organizing contacts and sending targeted campaigns. Make sure the platform you choose offers easy ways to manage, segment, and clean up your email list, especially if you’re working with multiple lists.
Can you integrate your CRM with Drip alternatives?
- Yes, most Drip alternatives support CRM integration. If managing customer relationships is important for you, look for a platform that integrates smoothly with your existing CRM system. This ensures better workflow and contact management.
Is Mail Mint a good choice if you’re on a budget?
- Yes, Mail Mint is a great option if you’re looking for something affordable yet powerful. It offers easy-to-use automation features and email list management. It also helps to make it perfect if you want a simple, budget-friendly tool to help you grow your business.
