If you’re seeking an all-in-one solution for robust marketing efforts, from advanced email marketing automation to accurate contact management and sales pipeline creation, ActiveCampaign often comes out on top. Its free trial even lets you explore its impressive features firsthand.
However, you might wonder why consider alternatives to such a comprehensive tool. Perhaps its extensive ecosystem may seem overwhelming for your small business needs, or maybe you prefer a simpler, more affordable solution that still delivers excellent results.
To assist in your search for the perfect tool, I’ve explored alternatives that offer similar functionalities at a fraction of the cost and complexity
Read on to discover which one aligns best with your business requirements.
Let’s get started!
What is ActiveCampaign?
ActiveCampaign, an advanced marketing automation platform, facilitates personalized customer experiences through email marketing, automation, CRM, and sales automation tools. It comes with several e-commerce automation triggers based on buyer actions in the online shop.
You can have an ActiveCampaign free trial to try its basic features.
- Founded in 2003
- Founded by Jason VandeBoom
Reasons To Consider An Alternative To ActiveCampaign
While it is an all-rounder choice, certain challenges will prompt you to explore ActiveCampaign alternatives. There are valid reasons to consider an Activecampaign alternative, check this:
i. Limited budget flexibility for your small business
You see, it has 4 types of pricing plans, the starter will cost you only $8 but it’s not enough for you. Because you have a business, which will cost you $49 per month. And it’s not worth a simple email marketing automation for your business offerings. while you have other affordable solutions than spending this much!
ii. Learning Curve Concerns: Not too user-friendly!
Indeed, ActiveCampaign does not contain a critical interface but when you enter into this tool, there is a lot more scope to lose your pace in this maze. That is, it is quite challenging to run an automation without watching its tutorial.
With every step you advance, you have to watch a tutorial. At the end of the day, you will realize that you just completed a course! You need an intuitive user-friendly interface and this tool does not afford to give you that! So, leave it!
iii. Integration to necessary tools
Every individual business has its sole functionalities and purpose unless it is large and has diversified fields of operations. ActiveCampaign has 100+ integrations with different tools, which are important but not necessarily all of them.
Though you can purchase any one of these, other plugins provide free integration with the necessary tools so why will you go through extra costs?
There are more reasons but I think these 3 will make you look forward to other ActiveCampaign competitors.
Quick List of Alternatives to ActiveCampaign
Here is a list of top ActiveCampaign alternatives that you can consider.
- Mail Mint: User-friendly email marketing alternative with adaptable pricing options for businesses on a budget.
- HubSpot: Comprehensive marketing suite catering to inbound marketing, sales, and customer service, ideal for those seeking an all-in-one solution.
- Brevo: A universal ActiveCampaign alternative with a focus on seamless scalability and integration to meet evolving business needs.
- Omnisend: Intuitive email marketing platform designed for e-commerce businesses, offering robust automation and segmentation tools for personalized customer engagement.
- ConverKit: Tailored for content creators and bloggers, offering simplicity and effectiveness in audience engagement.
- GetResponse: Strong email marketing and automation tools, including A/B testing features and detailed analytics for data-driven campaigns.
A Quick Comparison Table of Activecampaign Alternatives
| Features | Contact Management | Lead Segmentation | Email Marketing | Landing Pages | Price Per Month | Phone Support | Ease of Use |
| ActiveCampaign | Yes | Yes | Yes | Yes | $9+ | Yes | Simple |
| Mail Mint | Yes | Yes | Yes | No | $15+ | No | Simple |
| HubSpot | Yes | Yes | Yes | Yes | $20+ | Yes | Moderate |
| Brevo | Yes | No | Yes | Yes | $25+ | Yes | Moderate |
| Omnisend | Yes | Yes | Yes | Yes | $16+ | No | Simple |
| ConvertKit | Yes | No | Yes | Yes | $29+ | No | Moderate |
| GetResponse | Yes | Yes | Yes | Yes | $14+ | Yes | Moderate |
Top 5 Activecampaign Alternatives for Marketers to Maximize Conversion
Now, let us explore 5 of the best ActiveCampaign alternatives in detail so that you can find out which is the best option for you.
1. Mail Mint
If you want a user-friendly visual email builder with easy customizations and a lead and contact management system, then Mail Mint is the right email automation plugin for you. Do you want proof? Then just try Mail Mint’s free version from the WordPress repository. You will be surprised!
Additionally, it is cost-effective for small and medium-sized businesses like you, which makes it one of the best email marketing automation tools in WordPress.
About Mail Mint
- Released in February 2023 on the WordPress repository by Team WPFunnels.
- Founder: Lincoln Islam.
Key features of Mail Mint
Mail Mint provides you with a lot of features that you can utilize to grow your business easily. Some of the features are given below:
- Intuitive email builder
- Drag & Drop Email & Form Builder
- Lead collection and segmentation
- Run personalized email campaigns
- Create an automated email series
- Abandoned Cart Recovery
- Customize Woocommerce Transaction Email
- Integration with webhooks like ZeroBounce and Twillo
Pros of Using Mail Mint
- One of the easiest tools to create automation workflows
- Dynamic Segmentation For Targeted Leads
- WooCommerce & EDD Integration
- ChatGPT – OpenAI Integration
- Priority Support & Updates For 1 Year
Cons of Using Mail Mint
- Doesn’t offer SMTP
- Only usable for WordPress sites
- No 360 customer analytics.
Mail Mint Pricing
- Free on WordPress repo: Basic features for free (link)
Why Should You Choose Mail Mint over Activecampaign?
When you compare ActiveCampaign with Mail Mint, you will find several areas where each is better than the other.
In terms of overall UI and ease of use, Mail Mint is much better because people have managed to use this tool even without any tutorials or documentation.
When comparing automation triggers, while ActiveCampaign email marketing is more efficient overall, Mail Mint is better when it comes to WordPress and WooCommerce.
ActiveCampaign does have an edge as they offer SMTP, but their pricing model is limited to the number of emails you have, which can get quite expensive as you grow your leads list. Mail Mint has no limits in terms of leads. It only needs you to use an external SMTP for sending emails.
In terms of price, Mail Mint costs over 20 times less compared to ActiveCampaign, making it more feasible. The combined cost of using Mail Mint and an SMTP service will still cost half the price even with thousands of leads.
If you can host your website using WordPress, Mail Mint is the better option among ActiveCampaign competitors.
2. HubSpot
HubSpot is a leading all-in-one platform for inbound marketing, sales, and customer service. This tool helps to attract, engage, and delight customers through its integrated suite of marketing solutions. HubSpot operates on the principles of inbound marketing, highlighting valuable content creation to build lasting customer relationships.
The tool will allow you to set up email campaigns and automation flows for your email list. You may run sales campaigns, promotional campaigns or nurturing campaigns easily. It is more of a CRM than just an email marketing tool.
About HubSpot
- Founded in 2006.
- Founders: Brian Halligan and Dharmesh Shah.
Best Features of HubSpot
- Full CRM for customers
- Email Marketing and Automation
- Custom Landing Pages
- Sales Automation
- Contact Management
- Lead Nurturing
- AI Content Creation
- Website Analytics
- Social Media Marketing
Pros of Using HubSpot
- All-in-one CRM solution
- Easy email automation setup
- Great inbound marketing solution
- Great for any type of business
Cons of Using Hubspot
- Expensive For Small Businesses
- Longer Learning Curve
- Limited A/B Testing Options
HubSpot Pricing
Customer Ratings
Is HubSpot A Better ActiveCampaign Alternative?
HubSpot’s multifaceted approach makes it suitable for businesses seeking an all-in-one marketing solution. However, its higher pricing tiers might be prohibitive for smaller ventures.
ActiveCampaign offers comparable features at a more budget-friendly range for those focused solely on marketing automation.
So if you only need email marketing automation, then it’s better to go for other alternatives to ActiveCampaign. If you want to go for a complete marketing suite, then HubSpot is a prime choice, but you do need to consider its high prices when making the decision.
3. Brevo (formerly Sendinblue)
Brevo is a comprehensive digital marketing platform that offers a range of tools, including email marketing, SMS marketing, marketing automation, and transactional emails. It caters to businesses of all sizes, providing a user-friendly interface for executing targeted marketing campaigns.
The platform operates on the principles of simplicity and efficiency. You can create and customize email campaigns, design newsletters, and set up marketing automation workflows. With features like contact segmentation and personalized content, Brevo enables you to engage with your audience effectively.
About Brevo
- Founded in 2012.
- Founders: Armand Thiberge and Kapil Sharma.
Features of Brevo
- Email Marketing
Create and send email campaigns with customizable templates. Design responsive newsletters for effective communication. - SMS Marketing
Reach your audience through SMS messages for a multi-channel approach. - Marketing Automation
Set up automated workflows based on user behavior and interactions. Implement personalized journeys for different segments of your audience. - Transactional Emails
Send transactional emails such as order confirmations and shipping notifications. Ensure reliable delivery of important communications. - Contact Management
Manage and segment your contact lists for targeted campaigns. Utilize dynamic lists based on user behavior. - Analytics and Reporting
Track the performance of your campaigns with detailed analytics. Monitor open rates, click-through rates, and other key metrics. - A/B Testing
Test different elements of your campaigns to optimize for better results. Experiment with subject lines, content, and send times.
Pros of Using Brevo
- Multiple channels for a Wide reach
- Customization of transactional emails
- Offers high email deliverability
- Advanced analytics for customers
Cons of Using Brevo
- Less advanced automation features
- Limited customization of emails
- Slower response from support
Brevo Pricing
Customer Ratings
Is Brevo A Better ActiveCampaign Alternative?
Brevo’s user-friendly approach and affordability make it an excellent choice for businesses seeking straightforward email marketing solutions. However, for those requiring more comprehensive marketing automation features and intricate workflows, ActiveCampaign might better fit their needs.
4. Omnisend
Omnisend is a leading email marketing automation platform, ideal for small and medium-sized businesses.
It’s known for being user-friendly, and accessible to everyone regardless of technical skill. The platform integrates smoothly with popular e-commerce systems and more.
Omnisend offers robust analytics and automation features, making it a powerful tool for enhancing your digital marketing efforts.
About Omnisend
- Founded in 2014.
- Founders: Rytis Lauris and Justas Kriukas
Key Features of Omnisend
- Omnichannel campaigns, supporting email, SMS (globally), push notifications
- Forms, popups & landing pages
- Advanced unlimited segmentation
- Pre-built automation workflows
- Pre-designed email, form, and landing page templates
- Drag-and-drop email builder
- Detailed Analytics
Pros of Using Omnisend
- Simple interface and drag-and-drop builder suitable for all skill levels.
- Omnichannel capabilities and robust automation options.
- Access to all features on a Free plan for up to 250 contacts.
- Award-winning 24/7 customer support ensures assistance is always available, with a median reply time of 3 minutes.
Cons of Using Omnisend
- Currently only available in English.
- Focuses mostly on e-commerce businesses.
Omnisend Pricing
Customer Ratings
Why Should You Choose Omnisend over Activecampaign?
Omnisend offers several advantages over ActiveCampaign, particularly for businesses looking for a streamlined and affordable omnichannel marketing solution:
Choosing Omnisend can provide a more specialized, cost-effective, and user-friendly solution for businesses, particularly those in the e-commerce sector, looking to engage their audience across multiple channels effectively
5. ConvertKit
ConvertKit is a universal email marketing tool designed for content creators and bloggers. It caters specifically to those who prioritize content-driven marketing strategies.
The tool simplifies audience engagement through its user-friendly interface, providing customizable features for creating targeted and personalized campaigns. You may manage subscribers, set up email campaigns, and create email automation workflows for your subscribers easily.
About ConvertKit
- Founded in 2013
- Founder: Nathan Barry
Best Features of ConvertKit
- Email marketing for content creators
- Email templates for various content promotions.
- Landing pages to collect leads.
- Automated workflows to email content to subscribers.
- Lead segmentation and email personalization.
Pros of Using ConvertKit
- Great email automation UI for content creators
- Easy to get subscribers with custom pages and forms.
- Full control over lead segmentation on customer behavior and browsing history.
- A plethora of knowledgebases to learn the tool.
Cons of Using ConvertKit
- Complicated UI for beginners
- Limited customization of emails and forms
- Less intuitive for non-content creators
ConvertKit Pricing
Customer Ratings
Is ConvertKit A Better ActiveCampaign Alternative?
ConvertKit excels in catering specifically to content creators, offering tailored features for their email marketing needs.
So if you are a content creator who wants to monetize your content and manage subscribers, then ConvertKit is definitely a better alternative to ActiveCampaign.
6. GetResponse
GetResponse is an online marketing platform that provides tools and services for email marketing, marketing automation, landing pages, webinars, and other marketing-related activities.
It allows you to create, manage, and optimize your marketing campaigns to reach and engage your audience more effectively.
About GetResponse:
- Founded in 1997
- Founder: Simon Grabowski
Best Features of GetResponse
- Targeted email marketing
- Email automation and newsletters
- Lead segmentation
- Behavior-based automation
- Landing pages to capture leads
- Webinar hosting
Pros of Using GetResponse
- A comprehensive suite of marketing tools.
- Powerful automation features for personalized customer journey.
- Responsive email design.
- A/B testing of email subject lines and body.
- Robust analytics and reporting.
Cons of Using GetResponse
- High learning curve for beginners.
- Limited template customization.
- Less email automation for e-commerce.
- Slow customer support.
GetResponse Pricing
Customer Ratings
Is GetResponse A Better ActiveCampaign Alternative?
GetResponse offers a comprehensive suite of email marketing tools and additional functionalities like webinars, making it suitable for businesses seeking an all-in-one platform. Considering it’s pricing plans, it’s a lot more value for money compared to ActiveCampaign.
However, ActiveCampaign offers more email automation triggers that is suitable for a wide variety of industries. Hence, the decision will depend on your business needs.
Conclusion
As you saw, all the ActiveCampaign alternatives have some advantages that make it an ideal choice.
However, the “best” tool ultimately depends on individual requirements and preferences. While Mail Mint may excel for WordPress, ConverKit is more suitable for content creators, HubSpot is a brilliant CRM for large businesses, and Brevo and GetResponse are best for small and medium-sized businesses for targeted email marketing.
Make sure you choose the one that is aligned with your business goals.
Frequently Asked Questions (FAQs)
1. Is Mail Mint the best among ActiveCampaign alternatives?
If you are considering WordPress-based alternatives to activecampaign, then yes, it is certainly the best alternative to ActiveCampaign. But for other platforms, you may consider one of the other four based on business needs.
2. Is Brevo suitable for small businesses?
Yes, Brevo is well-suited for small businesses due to its affordable pricing plans and user-friendly interface. It provides extensive marketing tools, including email and SMS marketing, making it accessible to businesses of varying sizes.
3. Can ConvertKit be integrated with e-commerce platforms?
Yes, you can, though it’s more suited for promoting content. For e-commerce, we would advise you to go for one of the other ActiveCampaign alternatives.
Comments (2)
I have been using ActiveCampaign for a few years and I am pleased with the functionality and the appealing price point.
Thanks for sharing this amazing blog.
Hey Kennie,
Thanks for sharing your thoughts about the positive feedback on ActiveCampaign in real experience regarding functionality and pricing points.
Keep in touch with us to get an updated blog on ActiveCampaign and other tools on our website.
Thank you