ActiveCampaign Alternatives – Direct Comparison

Top 5 ActiveCampaign Alternatives – Direct Comparison

ActiveCampaign stands as a go-to choice for many businesses due to its robust marketing automation features. However, certain scenarios prompt the exploration of alternatives.

For example, ActiveCampaign is great for e-commerce automation, but not the ideal tool for service-based businesses. Plus, you may want a tool with a much easier UI.

Today, you will learn about 5 ActiveCampaign alternatives that have their own unique features that stand out comparatively. We will look into their features, pricing structures, and user feedback to find out which one suits your business the most.

So let’s begin.

What is ActiveCampaign?

ActiveCampaign, an advanced marketing automation platform, facilitates personalized customer experiences through email marketing, automation, CRM, and sales automation tools. It comes with several e-commerce automation triggers based on buyer actions in the online shop.

ActiveCampaign home
  • Founded in 2003
  • Founded by Jason VandeBoom

Reasons To Consider An Alternative To ActiveCampaign

While ActiveCampaign is a formidable choice, certain challenges may prompt businesses to explore alternatives. Some reasons to consider an Activecampaign alternative are given below:

  • Limited Budget Flexibility
    Many businesses, especially startups and small enterprises, may find ActiveCampaign’s pricing less flexible for their budget constraints. ActiveCampaign alternatives with more mixed pricing structures can offer a cost-effective solution without compromising on essential features.
  • Scaling Challenges
    As businesses grow, the scalability of marketing tools becomes crucial. You may encounter scalability challenges with ActiveCampaign, leading for you to seek alternatives that accommodate expanding subscriber lists and increasing marketing demands.
  • Industry-Specific Requirements
    Different industries have unique marketing needs, and ActiveCampaign might not cater specifically to certain niches. Businesses facing industry-specific challenges may find alternatives that provide specialized features better suited to their particular requirements.
  • Learning Curve Concerns
    Despite its user-friendly interface, some businesses may encounter challenges in the learning curve associated with ActiveCampaign. Alternatives with simpler onboarding processes and more intuitive designs can address concerns related to training and implementation.
  • Customer Support Needs
    Adequate customer support is crucial for resolving issues promptly and ensuring smooth operations. Businesses experiencing dissatisfaction with ActiveCampaign’s customer support may seek alternatives that offer more responsive and helpful support systems to meet their evolving needs.

Quick List of Alternatives to ActiveCampaign

Here is a list of top ActiveCampaign alternatives that you can consider.

  1. Mail Mint: User-friendly email marketing alternative with adaptable pricing options for businesses on a budget.
  2. HubSpot: Comprehensive marketing suite catering to inbound marketing, sales, and customer service, ideal for those seeking an all-in-one solution.
  3. Brevo: A universal ActiveCampaign alternative with a focus on seamless scalability and integration to meet evolving business needs.
  4. ConverKit: Tailored for content creators and bloggers, offering simplicity and effectiveness in audience engagement.
  5. GetResponse: Strong email marketing and automation tools, including A/B testing features and detailed analytics for data-driven campaigns.

Top 5 Activecampaign Alternatives for Marketers to Maximize Conversion

Now, let us explore 5 of the best ActiveCampaign alternatives in detail so that you can find out which is the best option for you.

1. Mail Mint

Mail Mint is one of the best email marketing automation tools in WordPress, known for its user-friendly interface, powerful email customizations, visual email automation builder, and easy lead management with segmentation.

While being cost-effective, the tool is especially good for small and medium-sized businesses who want a more affordable solution for a self-hosting email marketing solution.

Mail Mint - One of the ActiveCampaign alternatives for WordPress

About Mail Mint

  • Mail Mint was released in February 2023 on the WordPress repository and the Pro version was also released in the same month. This tool was founded by Lincoln Islam.
  • This tool was created and released by Team WPFunnels, a motivated team of expert developers, designers, and marketers who strive to create software to help businesses scale up.

Key features of Mail Mint

Mail Mint provides you with a lot of features that you can utilize to grow your business easily. Some of the features are given below:

  • User-Friendly Interface
    Mail Mint boasts an intuitive design, ensuring a simple and user-friendly experience for marketers of all skill levels.
  • Efficient Automation Tools
    The platform offers powerful automation features to help you set up automated email workflows for your online business.
  • Advanced Customer Engagement
    Mail Mint provides tools for personalized and targeted communication, such as lead segmentation and customer personalization with name and other customer information within emails.
  • Easy Email Campaigns And Planned Series
    Craft email campaigns and set up email series with set intervals easily.
  • Email Customization With Drag And Drop Builder
    Get an easy-to-use drag-and-drop email builder to design and customize your emails with full control.
  • Abandoned Cart Recovery Campaigns
    Set up a recovery email series to win back abandoned customers.
  • Comprehensive Analytics
    You may get detailed analytics on your email campaigns to understand the performance.

Best Use Cases of Mail Mint

Following are a few best use cases of Mail Mint:

  • Lead collection and segmentation
  • Run personalized email campaigns
  • Create an automated email series
  • Send various email campaigns – promotional emails, nurturing email series, welcome emails, onboarding emails, etc.
  • Email upsell offers and product recommendations
  • Recover abandoned customers via emails
  • Email automation for WooCommerce orders

Pros of Using Mail Mint

  • Easy UI for beginners and experts alike
  • Customize emails with full control
  • Easily personalize emails with customer data
  • One of the easiest tools to create automation workflows
  • Built-in lead forms to collect leads
  • Several automation triggers for WooCommerce and lead actions
  • Self-hosting lead management and email marketing

Cons of Using Mail Mint

  • Doesn’t offer SMTP
  • Only usable for WordPress sites
  • No 360 customer analytics.

Mail Mint Pricing

  • Free on WordPress repo: Basic features for free (link)
  • Small Annual Plan: $8.19 per month (billed annually) for 1 website
  • Medium Annual Plan: $13.54 per month (billed annually) for 5 websites
  • Large Annual Plan: $21.67 per month (billed annually) for 50 websites
Mail Mint Pricing

Why Should You Choose Mail Mint over Activecampaign?

When you compare ActiveCampaign with Mail Mint, you will find several areas where each is better than the other.

In terms of overall UI and ease of use, Mail Mint is much better because people have managed to use this tool even without any tutorials or documentation.

When comparing automation triggers, while ActiveCampaign is more efficient overall, Mail Mint is better when it comes to WordPress and WooCommerce.

ActiveCampaign does have an edge as they offer SMTP, but their pricing model is limited to the number of emails you have, which can get quite expensive as you grow your leads list. Mail Mint has no limits in terms of leads. It only needs you to use an external SMTP for sending emails.

In terms of price, Mail Mint costs over 20 times less compared to ActiveCampaign, making it more feasible. The combined cost of using Mail Mint and an SMTP service will still cost half the price even with thousands of leads.

If you are able to host your website using WordPress, the Mail Mint is definitely the better option overall.

2. HubSpot

HubSpot is a leading all-in-one platform for inbound marketing, sales, and customer service. This tool helps to attract, engage, and delight customers through its integrated suite of marketing solutions. HubSpot operates on the principles of inbound marketing, highlighting valuable content creation to build lasting customer relationships.

The tool will allow you to set up email campaigns and automation flows for your email list. You may run sales campaigns, promotional campaigns or nurturing campaigns easily. It is more of a CRM than just an email marketing tool.

HubSpot Home

About HubSpot

  • HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. They co-founded the company with the vision of transforming how businesses approach marketing and sales.
  • Brian Halligan serves as the CEO, while Dharmesh Shah is the Chief Technology Officer (CTO). Together, they have played pivotal roles in establishing HubSpot as a leading force in the marketing software industry.

Best Features of HubSpot

  • Full CRM for customers
  • Email Marketing and Automation
  • Custom Landing Pages
  • Sales Automation
  • Contact Management
  • Lead Nurturing
  • AI Content Creation
  • Website Analytics
  • Social Media Marketing

Pros of Using HubSpot

  • All-in-one CRM solution
  • Easy email automation setup
  • Great inbound marketing solution
  • Great for any type of business

Cons of Using Hubspot

  • Expensive For Small Businesses
  • Longer Learning Curve
  • Limited A/B Testing Options

HubSpot Pricing

  • Free Monthly Plan: Basic features for free
  • Individual Monthly Plan: $20 per month
  • Business or Small Teams Monthly Plan: $890 per month
  • Enterprise Monthly Plan: $3600 per month
Hubspot Pricing Plans

Customer Ratings

Is HubSpot Better than ActiveCampaign?

HubSpot’s multifaceted approach makes it suitable for businesses seeking an all-in-one marketing solution. However, its higher pricing tiers might be prohibitive for smaller ventures.

ActiveCampaign offers comparable features at a more budget-friendly range for those focused solely on marketing automation.

So if you only need email marketing automation, then it’s better to go for another ActiveCampaign alternative. If you want to go for a complete marketing suite, then HubSpot is a prime choice, but you do need to consider its high prices when making the decision.

2. Brevo (formerly Sendinblue)

Brevo is a comprehensive digital marketing platform that offers a range of tools, including email marketing, SMS marketing, marketing automation, and transactional emails. It caters to businesses of all sizes, providing a user-friendly interface for executing targeted marketing campaigns.

The platform operates on the principles of simplicity and efficiency. You can create and customize email campaigns, design newsletters, and set up marketing automation workflows. With features like contact segmentation and personalized content, Brevo enables you to engage with your audience effectively.

Brevo Home

About Brevo

  • Founded in 2012 by Armand Thiberge and Kapil Sharma, Brevo has grown to become a leading player in the email marketing industry. With a mission to democratize marketing tools and make them accessible to all, Brevo has attracted a diverse user base.
  • Over the years, Brevo has become known for its commitment to simplicity, affordability, and effectiveness in providing a range of digital marketing solutions, from email marketing to marketing automation and more.

Features of Brevo

  • Email Marketing
    Create and send email campaigns with customizable templates. Design responsive newsletters for effective communication.
  • SMS Marketing
    Reach your audience through SMS messages for a multi-channel approach.
  • Marketing Automation
    Set up automated workflows based on user behavior and interactions. Implement personalized journeys for different segments of your audience.
  • Transactional Emails
    Send transactional emails such as order confirmations and shipping notifications. Ensure reliable delivery of important communications.
  • Contact Management
    Manage and segment your contact lists for targeted campaigns. Utilize dynamic lists based on user behavior.
  • Analytics and Reporting
    Track the performance of your campaigns with detailed analytics. Monitor open rates, click-through rates, and other key metrics.
  • A/B Testing
    Test different elements of your campaigns to optimize for better results. Experiment with subject lines, content, and send times.

Pros of Using Brevo

  • Multiple channels for a Wide reach
  • Customization of transactional emails
  • Offers high email deliverability
  • Advanced analytics for customers

Cons of Using Brevo

  • Less advanced automation features
  • Limited customization of emails
  • Slower response from support

Brevo Pricing

  • Free Monthly Plan: Basic features for free
  • Starter Monthly Plan: $25 per month
  • Business Monthly Plan: $65 per month
  • BrevoPlus Monthly Plan: Customize your price per month
Brevo Pricing

Customer Ratings

Is Brevo Better than ActiveCampaign?

Brevo’s user-friendly approach and affordability make it an excellent choice for businesses seeking straightforward email marketing solutions. However, for those requiring more comprehensive marketing automation features and intricate workflows, ActiveCampaign might better fit their needs.

4. ConvertKit

ConvertKit is a universal email marketing tool designed for content creators and bloggers. It caters specifically to those who prioritize content-driven marketing strategies.

The tool simplifies audience engagement through its user-friendly interface, providing customizable features for creating targeted and personalized campaigns. You may manage subscribers, set up email campaigns, and create email automation workflows for your subscribers easily.

ConvertKit home
Image from ConvertKit

About ConvertKit

  • ConvertKit was founded in 2013 by Nathan Barry. Since its inception, it has provided a platform specifically designed to meet the unique needs of those who prioritize content-driven marketing strategies.
  • Nathan Barry’s vision for a tool that simplifies audience engagement and content delivery has shaped ConvertKit into a valuable resource for creators seeking efficient and targeted communication with their audience.

Best Features of ConvertKit

  • Email marketing for content creators
  • Email templates for various content promotions.
  • Landing pages to collect leads.
  • Automated workflows to email content to subscribers.
  • Lead segmentation and email personalization.

Pros of Using ConvertKit

  • Great email automation UI for content creators
  • Easy to get subscribers with custom pages and forms.
  • Full control over lead segmentation on customer behavior and browsing history.
  • A plethora of knowledgebases to learn the tool.

Cons of Using ConvertKit

  • Complicated UI for beginners
  • Limited customization of emails and forms
  • Less intuitive for non-content creators

ConvertKit Pricing

  • Free Monthly Plan: Basic features for free
  • Creator Plan: $29 per month for 1000 email subscribers
  • Creator Pro Plan: $59 per month for 1000 email subscribers
ConvertKit Pricing
Image from ConvertKit

Customer Ratings

Is ConvertKit Better than ActiveCampaign?

ConvertKit excels in catering specifically to content creators, offering tailored features for their email marketing needs.

So if you are a content creator who wants to monetize your content and manage subscribers, then ConvertKit is definitely a better alternative to ActiveCampaign.

5. GetResponse

GetResponse is an online marketing platform that provides tools and services for email marketing, marketing automation, landing pages, webinars, and other marketing-related activities.

It allows you to create, manage, and optimize your marketing campaigns to reach and engage your audience more effectively.


About GetResponse:

  • GetResponse, a leading marketing platform, was founded to provide digital marketing solutions. Although the specific founding year is not included in the provided information, GetResponse has evolved over the years to become a versatile tool for businesses of all sizes.
  • The platform focuses on simplifying marketing processes and enhancing user experience, reflecting its commitment to staying at the forefront of digital marketing innovations.

Best Features of GetResponse

  • Targeted email marketing
  • Email automation and newsletters
  • Lead segmentation
  • Behavior-based automation
  • Landing pages to capture leads
  • Webinar hosting

Pros of Using GetResponse

  • A comprehensive suite of marketing tools.
  • Powerful automation features for personalized customer journey.
  • Responsive email design.
  • A/B testing of email subject lines and body.
  • Robust analytics and reporting.

Cons of Using GetResponse

  • High learning curve for beginners.
  • Limited template customization.
  • Less email automation for e-commerce.
  • Slow customer support.

GetResponse Pricing

  • Email Marketing Plan: $15.6 per month
  • Marketing Automation Plan: $48.4 per month
  • E-commerce Marketing Plan: $97.6 per month
  • GetResponse Max: $999 per month
GetResponse Pricing

Customer Ratings

Is GetResponse Better than ActiveCampaign?

GetResponse offers a comprehensive suite of email marketing tools and additional functionalities like webinars, making it suitable for businesses seeking an all-in-one platform. Considering it’s pricing plans, it’s a lot more value for money compared to ActiveCampaign.

However, ActiveCampaign offers more email automation triggers that is suitable for a wide variety of industries. Hence, the decision will depend on your business needs.


As you saw, all the ActiveCampaign alternatives have some advantages that make it an ideal choice.

However, the “best” tool ultimately depends on individual requirements and preferences. While Mail Mint may excel for WordPress, ConverKit is more suitable for content creators, HubSpot is a brilliant CRM for large businesses, and Brevo and GetResponse are best for small and medium-sized businesses for targeted email marketing.

Make sure you choose the one that is aligned with your business goals.

Frequently Asked Questions (FAQs)

1. Is Mail Mint the best among ActiveCampaign alternatives?

If you are considering a solution for WordPress, then yes, it is certainly the best alternative to ActiveCampaign. But for other platforms, you may consider one of the other four based on business needs.

2. Is Brevo suitable for small businesses?

Yes, Brevo is well-suited for small businesses due to its affordable pricing plans and user-friendly interface. It provides extensive marketing tools, including email and SMS marketing, making it accessible to businesses of varying sizes.

3. Can ConvertKit be integrated with e-commerce platforms?

Yes, you can, though it’s more suited for promoting content. For e-commerce, we would advise you to go for one of the other ActiveCampaign alternatives.

Rafsan Jany Akhil

He is a content writer at WPFunnels with an interest for WordPress and WooCommerce. He loves to write informative content according to his skills and experiences. Feel free to comment on his blogs, he will try his best to give you the best solutions.

Rafsan Jany Akhil

Comments (2)

  • I have been using ActiveCampaign for a few years and I am pleased with the functionality and the appealing price point.

    Thanks for sharing this amazing blog.

    • Hey Kennie,

      Thanks for sharing your thoughts about the positive feedback on ActiveCampaign in real experience regarding functionality and pricing points.

      Keep in touch with us to get an updated blog on ActiveCampaign and other tools on our website.

      Thank you

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