Choosing the right CRM and marketing automation tool is key to growing your business.
Ontraport offers various features for lead management and email automation, but it can be tough to navigate with its complicated UI, steep learning curve, and pricey plans.
If you’re looking for smoother, more affordable alternatives to Ontraport, you’re in the right place.
I’ve explored several options based on user feedback and features to help you find 5 Ontraport alternatives that fit your needs without the hassle.
Let’s get started,
What is Ontraport?
Ontraport is a powerful all-in-one business and marketing automation platform designed to help businesses of all sizes run their operations effectively, enhance customer relationships, and drive sales.
Their key features include several CRM features, email marketing, landing pages, membership creation, and many more.
- Founded in 2006.
- Founder: Landon Ray
Reasons to Consider Ontraport Alternatives
Let’s face it: running a business today is incredibly competitive. If you want fast growth, you need the best tools that truly meet your needs.
While Ontraport is a solid choice, you might want to explore alternatives to Ontraport that offer more features at a lower cost.
Here are a few reasons why you should look into Ontraport alternatives.
- Complex UI with a High Learning Curve: While Ontraport has powerful features for lead collection and CRM, the UI is rather complicated. If you are a beginner, then it will take quite some time to learn adequately. In fact, I have found many feedbacks online where experienced marketers also found the tool complicated.
- Expensive Compared To Other Solutions: Starting at $24/month, Ontroport can get quite expensive the more features you require. For example, if you need more customization options with your CRM automation and lead management, you will need the Pro plan which starts at $124/month. This is definitely not favorable for small businesses.
- Less Efficient Customer Support: Many have also complained about receiving slow support from the Ontroport team which is a crucial factor to look at. If you are in the middle of a huge promotional campaign and your CRM is having issues, not getting fast assistance can result in a huge loss.
Consider exploring Ontraport competitors that prioritize user experience, cost-effectiveness, and reliable support to ensure your business thrives.
Quick List of Alternatives to Ontraport
- Mailmint – Simple & Easy-to-use Email Marketing Automation Tool For WordPress & WooCommerce.
- Constant Contact – Quality email marketing and automation platform.
- Hubspot – Complete CRM and Marketing Automation platform.
- Keap – Smart CRM for any type of business.
- ActiveCampaign – Powerful email automation tool with advanced email control.
Comparison Table of Top 5 Ontraport Competitors
| Solution | Leads Management | Lead Segmentation | Email Marketing | Email Automation Workflows | Ease Of Use | Availability Of Support |
|---|---|---|---|---|---|---|
| Ontraport | Yes | No | Yes | No | Complicated | Slow |
| Mail Mint | Yes (self-hosted) | Yes | Yes | Yes | Easy | Fast |
| Constant Contact | Yes | Yes | Yes | Limited | Moderately Easy | Moderate |
| Hubspot | Yes | Yes | Yes | Yes | Moderately Easy | Fast |
| Keap | Yes | Yes | Yes | Yes | Moderately Easy | Fast |
| ActiveCampaign | Yes | Yes | Yes | Yes | Easy | Fast |
Top 5 Ontraport Alternatives for Effective CRM & Email Automation
Now, let us look at the best Ontraport alternatives more closely so that you can find a more reliable CRM and automation tool for your business.
1. Mail Mint
Mail Mint is a unique email marketing automation plugin for WordPress and WooCommerce that offers several features to help you manage your leads and increase conversions.
It’s well-known for easy lead management & segmentation features and advanced email automation workflows.
Plus, you will love its drag-and-drop email builder to design amazing emails. The plugin also comes with a built-in lead form builder to collect leads.
And the best part, the whole plugin is self-hosted, which means, all the leads and emails you create are stored in your own database rather than an external own.
Right now, it is considered one of the easier email marketing tools in WordPress.
About Mailmint
- Mail Mint was launched in early 2023 by the WPFunnels team.
- Founder: Lincoln Islam
- Founding Company: Code Rex
Key Features of Mail Mint
- Unlimited Contact List: Collect as many leads as you want. There are no limits or extra costs.
- Easy Lead Management & Segmentation: Easily organize your leads into lists and tags. And create segments based on contact data and actions on your website.
- Simple Email Campaign Builder: Easily create and send email campaigns in just a few clicks.
- Advanced Drag And Drop Email Builder: Get a next-level drag-and-drop email builder to design your emails however you want with ease.
- Email Marketing Automation Workflows: Set up automated actions and sequences to optimize lead control and email marketing processes.
- Custom Lead Form to Collect Leads: Create personalized lead forms tailored to gather specific information from potential customers.
- Email Sequences with Interval Control: Configure and schedule email sequences with precise timing intervals between each email.
- Pre-built Automation Recipes: Access ready-made automation templates for quicker implementation and efficiency.
- Tons of Beautifully Designed Email Templates: Get a wide array of well-designed email templates available for immediate use.
- Automation for WooCommerce & WordPress: Create automation for leads distribution and email marketing for WordPress and WooCommerce.
- Automation for Major Form Builders: Set up automation flows to collect leads via major form builders and then set up email automation flows for them.
- Abandoned Cart Recovery for WooCommerce: Set up cart abandonment recovery emails for your WooCommerce store to win back lost sales.
- Special Integration With WPFunnels: Set up email automation flows for your funnels right on WPFunnels’ visual canvas based on buyers’ actions in the funnels.
Best Use Cases of Mail Mint
Following are some. of the best use cases of Mail Mint.
- Running regular business email campaigns such as special discount campaigns, greetings during special occasions, etc.
- Automating repetitive email series such as onboarding emails for new customers, or email funnels after purchases are made.
- Recover and convert potential buyers that were lost due to abandoned carts.
- Collect leads anywhere on your website with a custom lead form.
- Automate email marketing for your funnels and other special campaigns.
- Run product launch email campaigns using email schedules, series, and automation workflows.
- Manage and maintain all your leads easily.
Why Choose Mail Mint over Ontraport
While Ontraport offers a broad range of features, Mail Mint offers a specialized and powerful solution for WordPress users who have long been using a user of this ecosystem.
Its seamless integration, visual automation workflows, advanced email builder, and targeted features make Mail Mint the preferred choice for marketers, funnel creators, and small business owners.
Mail Mint’s UI is another reason you can consider using it as it is much easier to use compared to Ontraport.
Not to mention the price difference – Mail Mint will cost you about $12.5/month (billed annually), and you will get all promised features included compared to twice as much price with Ontraport with limited features.
If you are using a WordPress site or running an e-commerce business using WooCommerce, then Mail Mint is definitely a better alternative to Ontraport for you.
Pros of Mail Mint
- Clutter-Free and Easy-to-Use Interface
- Visual Automation Workflows.
- Tons of email templates.
- Mandatory automation pre-created as recipes.
- Simplified email builder with full design control.
- Tons of automation triggers and actions.
Cons of Mail Mint
- Requires external SMTP service.
- Only works in WordPress.
Pricing Plans
Mail Mint comes with 3 yearly plans based on how many websites you want to use the license on.
You can rather go for a bundle along with WPFunnels to save even more on the total.
How to Get Mail Mint?
You can get Mail Mint here:
2. Hubspot
HubSpot is a popular CRM platform that offers a suite of tools for marketing, sales, customer service, and content management.
It provides businesses with software solutions to help them attract visitors, convert leads, and close customers.
About Hubspot
- Found in 2004.
- Founders: Brian Halligan and Dharmesh Shah
- Founding Company: HubSpot
Key Features of Hubspot
- Marketing Automation
- CRM (Customer Relationship Management)
- Email Marketing
- Social Media Management
- Website Analytics
- Landing Pages
- Sales Automation
- Contact Management
- Lead Nurturing
- Content Management System (CMS)
- AI Content Creation
Pros of Hubspot
- All-in-One Platform
- Intuitive and Clean User Interface
- Wide Partner Ecosystem
- Customized Structure and No-Code Customizability
Cons of Hubspot
- Expensive Pricing
- Limited A/B Testing
- High Learning Curve
Pricing Plans
The pricing plans for businesses with all the features are quite expensive.
But you always can go for the Individual plan at $18/month if you only want a good CRM solution without the extensive features.
Customer Ratings
Is Hubspot Better than Ontraport?
Upon observing both the tools ourselves and analyzing customer feedback on social media and forums, I can safely say that Hubspot is much more efficient as a CRM tool compared to Ontroport.
Plus, it has several other marketing tools built into a single platform, which Ontroport won’t be able to help you with. Having said that, HubSpot is very expensive and the all-out services can only be feasible for large businesses.
So, you really need to decide what you are looking for for your business. If cost is the issue, then HubSpot is certainly not cheap.
But if the quality and options to get more marketing tools are the reason, then Hubspot is one of the prime Ontraport alternatives.
3. Constant Contact
Constant Contact is a popular email marketing and CRM platform known for its ease of use and email deliverability.
It is also widely preferred due to its high-level customer support, email customization, and business-focused templates.
About Constant Contact
- Founded in 2004.
- Founder: Randy Parker
- Founding Company: Roving Software
- Current Ownership: Clearlake Investments (acquired in 2021)
Key Features of Constant Contact
- Drag-and-drop email builder: Constant Contact provides a user-friendly email builder that allows you to create visually appealing emails without any coding knowledge
- Email automation: The platform offers email automation features, enabling you to send targeted emails to customers automatically based on their engagement with previous emails.
- Reporting: You will get reporting capabilities, allowing you to track the performance of their email campaigns and make data-driven decisions.
- Extensive Integrations: The platform offers 500+ integrations and add-ons with various tools, whether lead generation or signup tools, making it versatile for businesses with diverse needs
- Some Niche Features: Constant Contact includes niche features such as creating logos, selling products, scheduling social media posts, and providing additional functionality for businesses.
- Customer List Management: Constant Contact’s customer list management feature allows you to add, store, and organize their contacts in one place, and segment lists to target the right people.
- Website Signup Forms: The platform offers website signup forms that can help your business grow your email list and reach more people.
Pros of Constant Contact
- User-Friendly Interface
- Customizable Templates
- Great Phone Support
Cons of Constant Contact
- Expensive Pricing
- Limited Automation
- Difficulty in Account Cancellation
Pricing Plan
Their pricing plans start at $12/month and can go up to $80/month depending on your requirements. The basic plan only includes the traditional lead management and email marketing options.
For A/B testing, segmentation, email automation, and other such advanced features, you need to go for a higher plan.
Customer Ratings
Is Constant Contact Better than Ontraport?
As per the majority of user feedback, Constant Contact excels at having a user-friendly email marketing UI.
If you simply need a good email marketing tool with high deliverability, then Constant Contact is much better at a lower price.
However, if you are looking to go for advanced features such as email automation, A/B Testing, etc., they both are quite similar and the efficiency will depend on how well you learn to use them.
4. Keap
Keap, formerly known as Infusionsoft, is preferred by many businesses for its combination of CRM, marketing automation, e-commerce, and sales automation into a single platform.
This largely makes it a flexible solution for small businesses looking to streamline their CRM and email marketing initiatives. It makes a flexible solution for small businesses looking to streamline their CRM and email marketing initiatives.
About Keap(formerly Infusionsoft)
- Founded in 2001
- Founders: Scott & Eric Martineau
- Founding Company: Keap
Keap has generated over $125 million in funding and has more than 650 employees.
Key Features of Keap
- Sales and Marketing Automation: Keap offers sales and marketing automation features, allowing businesses to trigger emails and other marketing actions based on customer actions, streamlining communication and follow-up processes.
- CRM: It has a powerful CRM system that you can use to manage customer relationships, track leads, and monitor sales pipelines.
- E-commerce: Keap comes with a built-in shopping cart and e-commerce features, allowing you to sell products and services directly through the platform.
- Automation Templates: You will get automation templates for lead capture, tasks, and email nurtures, making it easy for your business to automate its marketing and sales processes
- Customizable Forms: You can create custom forms aligned with your business to capture leads on any website or landing page.
- Reporting: Keap provides reporting capabilities that allow your business to track the performance of its marketing campaigns and sales pipelines, making data-driven decisions
Pros of Keap
- Sales Pipeline Management
- Integration and API
- Built-in Shopping Cart/eCommerce
- Sales and Marketing Automation
- User-Friendly Interface
Cons of Keap
- No inbound marketing
- Limited customization & automation
- Very expensive for small to medium-sized business
Pricing Plan
Keap is relatively quite expensive starting at $159/month. Though it provides a 14-day free trial, it’s still very expensive for small and medium-sized businesses.
*Keap also offers onboarding services for a one-time fee of $499, which includes one-on-one strategy-building sessions and a free Sales and Marketing Playbook
Customer Ratings
Is Keap Better than Ontraport?
Keep comes with its own unique values offering paid assistance along with a tool that’s designed to be used along with sales funnels.
However, many users have complained about slow support and less efficient reporting features that can hamper marketing activity.
In terms of price, Ontraport is a lot more affordable. But most Keap users are large enterprises that value quality over everything and Keap does have a low bug-rate and a more user-friendly interface.
Some of its marketing automation features are simply way better than Ontraport.
5. ActiveCampaign
ActiveCampaign is an email marketing automation tool that many like to call a customer experience automation (CXA) platform. And they have every right to do so because this tool is one of the best CRM and email automation platforms out there.
The best part about ActiveCampaign is, that you will get tons of automation triggers to use in your business, whether service-based or e-commerce, and run email marketing campaigns without much difficulty.
About ActiveCampaign
- Founded in 2003
- Founder: Jason VandeBoom
- Founding Company: ActiveCampaign
Key Features of ActiveCampaign
- Marketing Automation + Sales CRM: ActiveCampaign offers robust automation features for both e-commerce and service-based businesses to easily create email campaigns, foster leads, and drive conversions.
- Predictive Actions: activecampaign’s predictive actions feature uses machine learning to predict the next best action for each contact in real-time, based on their behavior and engagement history.
- Recommendations & Recipes: You will find several pre-built automation recipes to help you set up automated campaigns for your business in just a few clicks and drive more sales easily.
- Channels, Apps & Integrations: The tool has integrations with 870+ useful marketing and business tools to help you use it with your existing setup.
- Transactional Email API + SMTP for Your Site or App: ActiveCampaign offers transactional email automation, along with options to design your transactional emails and trigger them from any automation without having to loop in a developer for help.
Pros of ActiveCampaign
- One of the best email automation solutions for e-commerce
- Affordable pricing plans compared to overall value
- Easy to use for beginners & experts alike.
Cons of ActiveCampaign
- Limited options to customize emails
- More price for a higher number of leads.
- Limited A/B testing features
Pricing Plans of ActiveCampaign
ActiveCampaign starts at $29/month for 1000 contacts along with email marketing automation and tons of email templates.
For more contacts and other advanced features such as lead forms, predictive sending, e-commerce integration, etc, you will need to go for a higher plan which can go over $149/month.
Initially, it’s quite affordable, but as your business grows, you will face limitations in scalability due to a significant price increase.
Customer Ratings
Is ActiveCampaign Better than Ontraport?
After observing forums and customer reviews, I have found out that ActiveCampaign is quite powerful when it comes to automation workflows for e-commerce.
But it’s more limited to email marketing automation than offering other marketing automation features such as funnels and landing pages. Its predictive sending is one of its better features but that’s affordable only for large businesses.
Overall, ActiveCampaign and Ontraport are similar in terms of price and functionality, but ActiveCampaign has more automation features and easier UI, making it one of the best Ontraport alternatives out there.
Conclusion
Ontraport is powerful, but better alternatives might suit your needs, especially regarding price and features.
If you’re on WordPress, Main Mint offers essential capabilities without overspending. For larger organizations, HubSpot provides an all-in-one solution with robust CRM features.
ActiveCampaign is ideal for e-commerce with its advanced automation. The best choice depends on your business goals, whether you’re a startup or a mid-sized business.
Ultimately, if you’re looking for a smooth user experience and essential marketing functions, MailMint stands out as an excellent option to meet your needs efficiently and effectively.
** FAQs **
What are the best alternatives to Ontraport?
- MailMint is great for WordPress users needing essential features. HubSpot offers a comprehensive suite that is ideal for larger businesses. ActiveCampaign is perfect for e-commerce with advanced automation capabilities. Salesforce Marketing Cloud is best for those seeking robust CRM and marketing tools.
Why consider alternatives to Ontraport?
- Cost-effective options can save you money. Some tools offer simpler user experiences and better support. Specific features might better align with your business goals.
What do Ontraport reviews say?
- Users appreciate its powerful features but often mention a steep learning curve. The pricing structure can be a barrier for small businesses. Many find better value in Ontraport alternatives that offer similar functionalities.
What makes a good Ontraport alternative?
- A user-friendly interface for easier navigation is key. Competitive pricing with essential features included is important. Strong customer support to assist with onboarding and usage is essential.
How do you choose the best alternative to Ontraport?
- Assess your specific business needs and marketing goals. Look for features that align with your workflow and processes. Read user reviews and compare pricing to find the best fit for you.
Comments (2)
I have been using ActiveCampaign for a few years and I am pleased with the functionality and the appealing price point.
Thanks for sharing this amazing blog.
ActiveCampaign Certified
Thank you for your kind words! Keep in touch, Kennie.