Mail Mint vs MailPoet
Revenue-Focused Email Automation For WooCommerce Growth
If you’re using WordPress and WooCommerce and want email automation that does more than just sending newsletters — this comparison will help you decide which tool actually drives repeat purchases, retention, and long-term revenue.
Comparison Overview Between Mail Mint vs MailPoet
Mail Mint
(Source: WordPress Repo, Product Hunt)
VS.
MailPoet
(Sources: WP Repo, G2, Capterra, AppSumo)
WordPress Plugin (Self-hosted)
Platform Type
WordPress Plugin (Self-hosted)
~$12.5/month (billed annually)
Starting Pro Price
$10/month
- Free Forever Version
- Free Trial of Pro
Free Plans
- Free Forever Version
- Free Trial of Pro
- Yearly
- Monthly
Premium Plans
- Yearly
- Monthly
Ease Of Use
Customer Service
Features Head-to-Head
Value For Money
Mail Mint Vs MailPoet - Direct Comparison
In the next few sections, we have directly compared the two powerful tools to help you understand the differences in feature spread, cost, and the overall value-for-money.
1. Email Broadcasting & Newsletters
Campaigns
Regular Campaigns
Timed Email Sequences
Scheduled Emails
Recurring Emails (Daily, Weekly, Monthly)
Blog Newsletters (Dynamic block)
Allows cold email campaigns
Regular Campaigns
Timed Email Sequences
Scheduled Emails
Recurring Emails (Daily, Weekly, Monthly)
Blog Newsletters (Dynamic block)
Does not allow cold email campaigns
Email Design
Visual drag & drop email builder
Full customization control (color, layouts, typography, design)
Dedicated blocks for blogs and product preview
WYSIWYG editor
Plain text editor
HTML emails not spported
Basic email builder
Limited customization control (color, layouts, typography, design)
Dedicated blocks for product preview (not for blogs)
WYSIWYG editor
No plain text editor
HTML emails spported
Transactional Emails
Fully customize any native WooCommerce emails.
Change branding elements in transactional emails.
Use merge-tags to include personalized customer data.
Fully customize any native WooCommerce emails.
Change branding elements in transactional emails.
Use merge-tags to include personalized customer data.
Delivery & Sending
Preview and testing emails before running campaigns
Optimized for high delivery
Option to define sending limit per intervale
Auto-resend failed emails
No SMTP offered
🆗 Uses the default SMTP set up on the WordPress site
Preview and testing emails before running campaigns
Optimized for high delivery
No option to define sending limit per intervale
No auto-resending failed emails
Offers own SMTP (stats with 500 emails)
Allows connecting dedicated SMTP instead of the default one on the site
Tracking & Analytics
Basic email analytics (OR, CTR)
"Click" tracking for per link in the email.
Email to revenue analytics
Basic email analytics (OR, CTR)
No "Click" tracking per link
Email to revenue analytics
AI Optimization
Integrates with OpenAI
Generate email subject lines with AI
Write email copy with AI
No AI integration
Overall Score
28/30
18/28
2. Email Automation For eCommerce Conversions & Repeat Purchases
Email Automation Interface
Visual automation workflow builder
Automated workflows upon form submission
Dedicated automation recipes
No automation workflows
Automation For WordPress & WooCommerce
Dedicated triggers for WooCommerce (purchase & order focused)
Dedicated triggers for WordPress login and registration
No automation workflows
Newsletter-based Automation
Automation workflow triggers publishing new blogs
Recuring emails with dynamic upcoming blogs
Automation workflow on new product stocking or restocking
Recuring emails with stock updates
No automation workflow creation for newly published blogs
Recuring emails with dynamic upcoming blogs
No automation workflow for restocking or new stock
Recuring emails with stock updates
Retention-focused Automation
Abandoned cart recovery tracking and follow-up automation
Automated customer re-engagement
Nurturing & onboarding automation workflows
Auto-coupons to trigger repeat purchases
Abandoned cart recovery tracking and follow-up automation
No customer re-engagement
Nurturing email follow-ups after orders are placed
Only send static coupons on follow-up emails
Upsell / cross‑sell automation
Automated Follow-up with dynamic product offers
Conditional product recommendations
Customer behavior-based email automation
No native automation to cross-sell products
Conditional product recommendations
Customer behavior-based email automation
Overall Score
16/16
8/13
3. Segmentation And Personalization
Basic Contact Management
Contacts distributed to lists & tags
Custom segmentation
Option to enable double opt-in confirmation
Import and distribute to lists, tags, or segments easily
Contacts distributed to lists & tags
Custom segmentation
Option to enable double opt-in confirmation
Import and distribute to lists, tags, or segments easily
Segmentation based on Purchase Behavior
Automated segmentation based on order details (status, date, amount, etc.)
Disengaged users segmentation (people who didn't order for a while)
Segment/Target-based automation logic and tagging
Manually segment users based on order details
No option to identify disengaged buyers
No automated way to segment or target-based contacts
Personalization Control
Merge tags for any customer details
Merge tags for any customer order details
Dynamic personalization within campaigns and transactional emails
Personalization on email subject line
Merge tags for any customer details
Merge tags for any customer order details
Dynamic personalization within campaigns and transactional emails
No personalization on the email subject line
Overall Score
16/16
8/13
4. Lead Generation And Long‑term Growth
Lead Capture
Native lead form builder
Display form anywhere on the website (pop-up, embedded, fly-in)
Native lead form builder
Embed form on a page to collect contacts
Leads Limit & Collection
Unlimited contacts
Import WooCommerce customers into the list
Limited contacts (starting with 500)
Import WooCommerce customers into the list
Automation & Nurturing
Automated follow-ups upon form submission
Nurture email series with personalized data
Manual campaigns to be sent after leads are collected
No automation features for leads nurturing.
Overall Score
6/6
2.5/6
5. Premium Pricing (Yearly Cost Comparison)
Email Marketing Base Cost
SMTP Cost for 1k Leads (per year)
Yearly Cost (Scaling to ~3k subs)
Yearly Cost (High Scaling to 10k subs)
Over ~$445-$500 Savings as you scale! 👉 Mail Mint helps businesses save over $445-$500 per year while scaling with leads and earning more revenue.
Other Reasons To Go For Mail Mint over MailPoet....
If you ignore all of the above, here are concrete reasons to choose Mail Mint over MailPoet.
Mail Mint Is Best for....
WooCommerce store owners, digital product sellers, and growing SMBs who want email automation , which is more than just email newsletters, focusing on repeat purchases, retention, and predictable revenue growth inside WordPress.
Choose if you want:
- No limitations on growing leads or sending emails.
- Full control over email broadcasts and newsletters.
- Revenue-focused email automation for conversions.
- Fully personalized email communication.
- A great email automation tool while using your own SMTP.
- Behavior-based and purchase-based segmentation.
- Email to deliver repeat-purchases and higher retention.
MailPoet is a good option for....
WooCommerce store owners, bloggers, and content-driven businesses who want a simple, WordPress-native way to send newsletters and run basic WooCommerce email automations.
Choose if you want:
- Okay with paying extra as you grow your email list.
- Newsletter campaigns and promotional broadcasts.
- Basic WooCommerce emails like abandoned carts and follow-ups.
- A WordPress email marketing tool with its own SMTP service.
- A lightweight email setup for small to mid-size stores.
- Email as a communication and engagement channel, not a full retention system.
Frequently Asked Questions
Is Mail Mint a replacement for MailPoet?
Yes — especially for WooCommerce stores that want advanced automation, retention, and revenue growth.
Do I need technical skills?
No. Both tools are no-code and beginner-friendly.
Who owns my data?
Both are self-hosted WordPress plugins — you retain full data ownership.
Turn Email Marketing Into Your Growth On AutoPilot
If you are looking to scale in the long run, while having everything needed to launch campaigns, newsletters, and retention strategies, then get Mail Mint today!
