Podia vs Kajabi

Podia vs Kajabi – Choosing The Better Tool To Sell Courses [2024]

A great course creator doesn’t only suffer while planning, creating, or hosting the courses.

The number one challenge as a course seller you face is selling and marketing your courses.

Cause building and selling online courses to gain the desired profit requires the right tools. While searching for the right tools, you may come across two popular platforms designed for creating and selling courses – Podia and Kajabi and you may likely wonder: which one is better suited for your needs?

That’s why, in this blog, I have compared the features and pros & cons of Podia vs Kajabi to help determine the best platform for your online courses.

By the end, you’ll gain insights into:

  • The standout features of Podia and Kajabi.
  • How each aligns with your specific course creation needs.
  • Important factors to consider before deciding.

So, let’s get started.

What is Podia?

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Podia is an all-in-one course platform designed for simplicity and ease of use. Its drag-and-drop course builder lets anyone create professional online courses without coding or design skills. Integrated membership, shopping cart, marketing tools, and analytics optimize course sales and promotion.

Podia consolidates course creation, marketing, sales, and analytics into one streamlined platform. With its beginner-friendly interface, Podia enables anyone to create high-quality online courses and manage their course business seamlessly, without the technical expertise required.

Best Podia Features to Consider For Your Course Business

  • Course Builder – Intuitive drag-and-drop course builder enables the creation of professional online courses easily without coding or design expertise.
  • Video Hosting – Seamlessly upload and deliver course videos without needing a separate video host.
  • Quizzes & Assignments – Customizable assessments to evaluate students with auto-graded quizzes for instant feedback.
  • Memberships – Flexible membership plans allow selling one-time or recurring course access, coupons, and payment plans.
  • Email Marketing – Automated welcome, follow-up, and notification emails integrated with major providers.
  • Affiliate Marketing – A built-in affiliate program lets you promote courses with custom commission rates.

Pros of Using Podia

  • Easy course builder – No coding or design skills are required for beginners to build online courses.
  • All-in-one platform – Centralized tools for course creation, marketing, sales, and analytics.
  • Robust features – Great capabilities for course creators at any level.
  • Flexible pricing – Varied membership options and tiers for students.
  • Great support – Responsive customer support via email, chat, and phone.

Cons of Using Podia

  • Limited customization – Less ability to customize branding compared to standalone course platforms.
  • No student community – Lack of built-in community forums for student discussion and engagement.
  • Less advanced email – Email automation is not as advanced as dedicated email marketing platforms.
  • Transaction fees – Fees deducted from membership and course sales.
  • No LMS features – Lacks built-in LMS capabilities like SCORM compliance or certifications.

What is Kajabi?

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KajabiKajabi is an all-in-one platform that consolidates website building, course creation, email marketing, e-commerce, and analytics. Its drag-and-drop website and course builders make creating an online business easy. Powerful marketing tools, student portals, and sales analytics optimize digital product promotion and sales.

Kajabi’s unified system streamlines online business operations, saving time and hassle versus piecing together separate tools. It provides entrepreneurs with a customizable, integrated solution for establishing an online presence and community.

Best Kajabi Features to Have a Look

  • Website Builder – Create customized sites to host and sell your offerings without needing coding expertise or design skills.
  • Course Creator – Intuitive course builder makes creating beautiful online courses simple using templates, customizable quizzes, automation, and more.
  • Email Marketing – Send targeted automated emails and newsletters to engage your audience and customers.
  • Memberships – Offer exclusive subscription access to premium content, communities, and services.
  • E-commerce – Flexible e-commerce capabilities to seamlessly sell courses, memberships, digital downloads, and physical products.
  • Marketing Automation – Built-in tools to create sales funnels, landing pages, affiliate programs, and more to promote your offerings.

Pros of Using Kajabi

  • All-in-one platform – Consolidates key business functions so you don’t need to integrate separate tools.
  • Simplifies online business – Streamlined approach to building an online business around digital products and services.
  • Intuitive builder – Easy drag-and-drop website and course builder requires no coding or design expertise.
  • Scalable features – Grow your online audience, nurture customers, and build an engaged community over time.
  • Robust marketing & sales – Automated marketing tools and flexible monetization options help promote and sell your offerings.

Cons of Using Kajabi

  • Steep learning curve – More complex than a simple course platform given the breadth of integrated features.
  • Expensive pricing – Monthly plans start at $119 which is higher than basic course platforms with lower tiers.
  • Overwhelming features – All the tools may seem excessive to course creators with simple needs.
  • Transaction fees – Extra fees on top of monthly costs for each sale you make.
  • Limited customization – Less ability to customize certain things vs using separate specialized tools.

Podia Features vs Kajabi Features- Comparison Table

So, you already have an overview of popular podia features, its pros & cons, and some notable kajabi features along with its pros & cons.

Now let’s have a glance at the comparison of Podia vs Kajabi.

Main Use Case FocusOnline courses, digital products, memberships  Online courses, membership sites
Ease of use for beginnersUserfriendly, easy setup Intuitive interface, beginner-friendly 
PricingLower Higher
Landing Page BuilderYesYes
Templates LibraryLimitedExtensive
Customization and FlexibilityModerateHighly Customizable
A/B TestingNot Available Available
AnalyticsBasic Advanced
Email MarketingBasic built-inComprehensive
Funnel Features (Lead Gen & Sales)LimitedAdvanced
Support AvailabilityEmail and chat support24/7 customer support

Podia vs Kajabi: In-depth Key Differences

Let’s analyse the key difference between Podia vs Kajabi in depth.

i. Objective & Claims

Podia positions itself as a platform tailored for digital product creators, highlighting a streamlined approach for course creation, memberships, and digital downloads. It claims to provide a user-friendly environment that simplifies the complexities associated with online business, focusing on the core needs of creators.

While Kajabi aspires to cater to a diverse audience by positioning itself as an encompassing ecosystem. It asserts itself as a solution that not only facilitates course creation but also emphasizes marketing and sales. Kajabi aims to provide users with advanced features while ensuring the accessibility of its user interface.

ii. Ease of Use (Learning Curve & Interface)

Podia prides itself on user-friendliness, featuring an intuitive interface designed to cater to beginners in the realm of online course creation. The platform endeavors to minimize the learning curve, prioritizing a straightforward and accessible user experience.

Meanwhile, Kajabi’s interface is thoughtfully designed, offering users a wealth of features. However, the extensive feature set may contribute to a steeper learning curve. The platform aims to strike a balance, providing a user-friendly interface while accommodating the depth of functionality sought by experienced users.

iii. Landing Page Builder

Podia’s landing page builder emphasizes simplicity without sacrificing customization. It strives to provide users with a user-centric experience, allowing them to create aesthetically pleasing pages for their products and courses effortlessly.

On the other hand, Kajabi’s landing page builder goes beyond simplicity, offering more intricate designs and a higher level of customization. It caters to users who seek a sophisticated and tailored approach to their landing page aesthetics, providing extensive options for design flexibility.

iv. Templates Library

Podia offers a modest selection of templates that prioritize simplicity and elegance. These templates align with Podia’s design philosophy, allowing users to maintain a cohesive and professional look for their digital products.

However, Kajabi boasts an extensive and diverse template library, providing users with a wide array of visually appealing options across various industries. The platform caters to users who value visual aesthetics and require a broad selection to align with their brand image.

v. Customization and Flexibility

Podia strikes a balance between simplicity and customization, offering users enough flexibility to personalize their content and brand without overwhelming them with an excess of options. It aims to cater to creators who value customization without the need for an overly complex setup.

On the flip side, Kajabi stands out for its high degree of customization, providing users with granular control over every aspect of their online presence. This extensive customization is designed for users who prioritize a tailored and unique user experience, allowing for a highly personalized brand and interface.

vi. A/B Testing

Podia offers basic A/B testing capabilities, allowing users to experiment with different elements of their products and marketing strategies. While not as advanced as Kajabi, Podia’s A/B testing feature provides essential insights for optimizing conversions and refining marketing approaches.

However, Kajabi features include A/B testing, providing robust tools for users looking to fine-tune their marketing strategies. This feature is particularly valuable for those who prioritize data-driven decision-making and want to optimize every aspect of their online business for maximum effectiveness.

vii. Analytics

Podia provides clear and concise analytics, offering insights into sales, customer behavior, and engagement. The platform aims to strike a balance, providing enough data for informed decision-making without overwhelming users with complex metrics.

Kajabi’s analytics are extensive, providing in-depth insights into user behavior, sales performance, and marketing effectiveness. The platform caters to users who seek a comprehensive understanding of their online business performance, offering intricate data for refined strategic decision-making.

viii. Email Marketing

Podia features include basic email marketing, suitable for effective communication without the intricacy of Kajabi’s tools. It covers essential functionalities, such as sending newsletters, announcements, and automated email sequences.

Meanwhile, Kajabi excels in email marketing, offering advanced automation and segmentation features. The platform is ideal for users who seek a sophisticated email marketing strategy integrated seamlessly into their overall online business management.

ix. Funnel Features (Lead Gen & Sales)

Podia provides essential funnel features, ensuring a straightforward process for creating sales and lead generation funnels. The platform aims to keep the funnel creation process accessible, particularly for those new to online sales and marketing.

Kajabi, however, excels in funnel creation with a robust set of tools, suitable for users desiring a complete system for managing their sales processes. The platform’s extensive funnel features cater to users who want a comprehensive approach to optimizing their sales processes.

x. Pricing & Plans

Podia’s pricing is transparent and budget-friendly, with no transaction fees, making it a cost-effective option for small businesses and solo entrepreneurs. The straightforward pricing model aligns with Podia’s aim to provide accessible solutions.

While Kajabi’s pricing reflects its comprehensive feature set, requiring a higher investment. The pricing model suits entrepreneurs and businesses willing to invest in a robust platform that consolidates multiple functionalities and supports various aspects of online business.

xi. Support

Podia’s support is known for responsiveness and personalized assistance, contributing to a positive experience for users seeking help. The support team ensures that users receive prompt and helpful responses, enhancing the overall user experience.

Kajabi also, provides excellent customer support, offering a responsive team and a comprehensive knowledge base. Users benefit from a range of resources to address their queries and concerns, contributing to a supportive environment for online entrepreneurs using the platform.

The Better Solution – A Potential Alternative To Consider

As you saw in the Podia vs Kajabi comparison, they both have their unique advantages. But if you want the best capabilities of both tools, consider the combination of WPFunnels + MailMint as an alternative.

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WPFunnels is an all-in-one WordPress plugin that lets you create sales funnels, landing pages, membership sites, and online courses within WordPress. And it seamlessly integrates with MailMint for powerful email marketing and automation.

Together, WPFunnels and MailMint provide the core benefits of both Podia and Kajabi in a flexible WordPress ecosystem:

  • Build any type of website and integrate digital products like courses.
  • Highly customizable sales funnels and landing pages for lead gen.
  • Advanced email automation, segmentation, and lifecycle workflows.
  • Memberships, subscriptions, and robust e-commerce capabilities.
  • In-depth analytics across your website, ads, funnels, email, and more.

With the capabilities of WPFunnels and MailMint, you can have the ultimate WordPress toolkit for an integrated online business, without being locked into a proprietary system like Kajabi or Podia.

Is WPFunnels (with Mail Mint) A Better Option?

Why WPFunnels + MailMint could be a better alternative to Podia and Kajabi:

i. Flexible WordPress Ecosystem

The key advantage of using WPFunnels and MailMint is that they provide robust capabilities within a flexible WordPress ecosystem. This gives you total control over your website, design, integrations, and customizations versus being limited to proprietary platforms like Podia or Kajabi.

ii. Powerful Sales Funnels & Landing Pages

WPFunnels enables you to create highly optimized sales funnels, squeeze pages, membership sites, upsells, and more – right within WordPress. You can leverage these lead generation and conversion tools to maximize course and product sales.

iii. Advanced Email Marketing & Automation

MailMint brings enterprise-level email marketing to WordPress including lifecycle workflows, segmentation, lead nurturing, automation, and intricate integrations. This elevates your email campaigns above what Podia or even Kajabi can provide.

iv. Unified Business Platform

Together, WPFunnels and MailMint offer an integrated WordPress-based alternative for building an online business. You get the website flexibility, custom sales infrastructure, and robust email marketing needed to sell courses, memberships, and other offerings successfully.

In summary, if you want capabilities rivaling Podia vs Kajabi but with greater customization and control, explore how WPFunnels and MailMint can provide the best of both worlds natively within WordPress.

WPFunenls And Mail Mint Pricing

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Mail Mint pricing page
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A quick comparison between Podia features, Kajabi features, and WPFunnels+Mailmint features.

FeatureWPFunnels + Mail MintPodiaKajabi
Visual Funnel MappingYesNoYes
Custom Landing PagesYesYesYes
Customized CheckoutYesYesYes
Sales funnel builderYes (via WooCommerce)LimitedYes
Lead funnel builderYesYesYes
Product ManagementYes (via WooCommerce)LimitedYes
Lead CollectionUnlimitedUnlimitedUnlimited
Lead SegmentationYesLimitedYes
Email MarketingYesYesYes
Email AutomationYesYesYes
Membership siteNoYesYes
Course BuilderYes (via TutorLMS & LearnDash)YesYes
Video HostingSelf-hostedYesYes
Affiliate ManagementYes (via AffiliateWP)YesYes
Integrate To Current WebsiteYes (for WordPress)YesYes
Support availabilityFastEmail/Chat24/7

WPFunnels provides an affordable all-in-one alternative to using separate platforms like Podia and Kajabi. For a single license fee, you get access to a full suite of course creation, sales, email marketing, membership, and conversion tools right within your WordPress site. This is much more cost-effective than multiple subscriptions.

Despite being more budget-friendly, WPFunnels packs a robust feature set combining the core capabilities of Podia and Kajabi. You can build online courses, high-converting sales funnels, landing pages, memberships, and more. It also has excellent email marketing functionality like segmentation, automation, and lifecycle workflows. With its unified toolkit, WPFunnels eliminates the need for multiple platforms.

In summary, WPFunnels gives you an all-in-one, cost-effective way to get premium course creation, sales, and email marketing features for significantly less cost than using Podia and Kajabi together.

Podia vs Kajabi vs WPFunnels: Which One Should You Use?

When evaluating Podia vs Kajabi vs WPFunnels, there is no one-size-fits-all best platform. The ideal choice depends on your goals, budget, tech skills, and business model. However, some key tips can guide you:

  • If you’re a total beginner seeking the easiest way to create and sell your first online course, choose Podia. Its simplified course builder and sales features make launching a basic course fast and affordable.
  • If maximum website flexibility and advanced sales/email functionality are your top priorities, go with WPFunnels + MailMint. You get premium capabilities rivaling Kajabi or Podia in a customizable WordPress environment.
  • With a limited budget, Podia’s low starting price is hard to beat for simple course sales. Kajabi offers far more power but at a higher cost. WPFunnels delivers premium features for a one-time license fee that can save money long-term.
  • For full control over your website design, branding, user experience, and backend integrations, WPFunnels in WordPress provides the most customization capability and flexibility.
  • To sell beyond just courses, like memberships, digital goods, physical products, etc., pick Kajabi or WPFunnels. Their robust e-commerce features support diverse monetization models.

So, for maximum course creation, marketing, and sales power within WordPress, try WPFunnels + MailMint. This will get you the standout benefits of Podia and Kajabi combined into one integrated, customizable solution.


In conclusion, determining the ideal platform between Podia vs Kajabi vs WPFunnels requires carefully evaluating your specific goals, capabilities, and resources as an online course creator. There is no universally superior system applicable to every scenario.

Analyze which solution best matches your current needs and long-term business vision with minimal compromises.

Choose the platform that provides the optimal balance of features, flexibility, and affordability to deliver value to your students.

With the right foundation in place, you can focus on creating high-quality courses and sustaining online business growth. The optimal way forward depends on your context and priorities.


1. What is the key difference between Podia and Kajabi?

Podia is focused specifically on online course creation and sales, while Kajabi is an all-in-one platform for building an online business around digital products.

2. Is Podia better for beginners compared to Kajabi?

Yes, Podia’s simpler interface and course creation tools make it better suited for beginners wanting to create their first online course. Kajabi has a steeper learning curve.

3. Which is more affordable – Podia or Kajabi?

Podia has lower starting pricing plans, so it is more budget-friendly for simple online course sales. Kajabi is better for scaling but costs more.

4. Does Kajabi offer email marketing features?

Yes, Kajabi has advanced email automation, newsletters, and integration with email providers. Podia has more basic email features.

5. Does Podia allow website and brand customization?

Podia offers limited customization compared to standalone course platforms or solutions like Kajabi and WPFunnels.

Noshin Nisa

Noshin Nisa is a Content Writer at WPFunnels with an interest for WordPress and Woocommerce. She loves to write, learn, and grow, with enthusiasm in Woocommerce, Sales Strategies, and Sales Funnel Builders.

Noshin Nisa

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