Building sales funnels is crucial nowadays. If you want to scale up your online business, then you must set up a well-planned funnel journey that is optimized to convert more prospects and close more deals.
Now, when you search for a funnel builder, the first tool that pops up is ClickFunnels. And many of you are probably using it already. But, as great as the tool is, ClickFunnels comes with two unavoidable barriers:
- It’s super expensive, starting at $147 a month (i.e., $1524 a year!)
- The platform is complex and needs hours to build a funnel.
This means if you are a startup or a beginner at this, then you will be spending countless hours and a lot of money just to learn the platform and build a simple funnel. Some of you may resort to hiring a professional that specializes in ClickFunnels, but that will be super expensive as well.
Meanwhile, if you are already using ClickFunnels, then you probably know how expensive it can get with more campaigns and requirements.
But, ClickFunnels is not your only option. If you use WordPress, then there is a way where you will be able to create the same funnels as you do with ClickFunnels, but without all the complications and definitely without the high costs.
That’s right, today, we will look at the best ClickFunnels alternative that will help you build sales funnels similar to ClickFunnels, within WordPress, without spending a fortune.
In fact, after reading this article, you will be able to
- build and host sales funnels like ClickFunnels in your WordPress site easily,
- stay in your comfort zone in the WP environment while creating funnels,
- spend 3x times less than ClickFunnels and grow your revenue.
So let’s begin.
What Is An Ideal ClickFunnels Alternative For WordPress?
ClickFunnels is a self-hosted SAAS application that gives you a complete platform to build and host sales funnels.
Many consider ClickFunnels, the best funnel-building solution out there because they are the ones that introduced the core funnel features, order bump at the checkout, one-click upsell offers, and a custom funnel journey (other than emails).
In fact, you will get many great benefits from ClickFunnels.
Pros Of ClickFunnels
- A dedicated platform to create and launch complete sales funnels.
- Tons of pre-built templates to help beginners with less design experience.
- Huge vault of resources to teach strategies and use cases of sales funnels.
- Comes with all the core funnel features, such as order bumps, one-click unsells, custom landing & checkout pages, and conditional steps control.
So, why do you need a ClickFunnels alternative?
While being an amazing funnel builder, ClickFunnels comes with several cons that cannot be avoided.
Cons Of ClickFunnels
- It’s super expensive, starting at $147 per month!
In a year, that’s well over $1500! If you are a startup, that is quite expensive. Moreover, it doesn’t include all the features. You can only create up to 20 funnels and market them to max 10,000 contacts. For more, you need an even higher plan.
- The platform is very complex for a beginner
Though Clickfunnels is a single platform for all the features, this is the very reason why it is quite complex. You will get a lot of stuff that you probably won’t even need. Plus, it’s very different from the WordPress environment. And depending on your technical experience, you may need to spend a few hours to understand how it works.
- Not ideal when planning a long-term business
If you are an individual, then maybe you can suffice with a social profile and a funnel. But if you want to establish a long-term business, ClickFunnels is quite limiting. You will definitely need a website of your own to build your presence and brand value. But unfortunately, funnels created using ClickFunnels are not optimized for SEO and certainly not enough for a complete website.
Apart from these, there are more important aspects that ClickFunnels doesn’t include:
- Doesn’t have a way to plan the funnel journey visually
A well-planned funnel journey is crucial to get higher conversions, and it’s easier if you can visualize the journey. But ClickFunnels lacks this feature. Most people invest in yet another tool, such as Funnelytics or Geru, to plan the funnels visually.
- Limitations in design and control
ClickFunnels keeps everything limited to its platform. Hence you have less control over the designs and functionalities of your pages. In WordPress, there is no limitation when it comes to customizing page designs.
- You are tied to the subscription for the future
If you sell subscription products with ClickFunnels, then you are bound to stay, as trying to leave would mean your products are locked as well.
So, in short, ClickFunnels will need you to depend on the tool and compromise in a lot of aspects just to create sales funnels.
Having said that, a good ClickFunnels alternative should
- include all the necessary features that you need based on your products or services and
- have the solutions to all the Cons mentioned above.
And that’s exactly what you will get to know about today.
P.S.: Hiring a professional to help you with ClickFunnels is also quite expensive. Their services may range from 5k to 20k, depending on your funnel campaign. Rather, hiring a marketing agency to market your products for you (without ClickFunnels) would cost just about the same, except you would get more results with less effort.
The Best Alternative To ClickFunnels That Is Efficient And Affordable
In WordPress, you can easily build sales funnels and host them under your own website and domain. You simply need to use a combination of a few essential plugins along with a reliable funnel builder plugin – WPFunnels.
WPFunnels is, right now, one of the easiest sales funnel builders in WordPress that will solve all your pain points with ClickFunnels, and help you build funnels easily while spending 3x times less money.
Let’s see how this works.
A Cost-Effective ClickFunnels Alternative
ClickFunnels provides the following core features:
- Own hosting and domain.
- Built-in funnel builder
- Built-in page editor
- Email automation
- Form To Collect Leads
- Custom Landing & Checkout Pages
- Product & Order Management
- Payment Processing
In WordPress, you can easily get all of these at less than $40 a month.
Let me explain with references:
- Hosting & Domain:
You may easily get a domain and hosting service at as low as $4 with providers such as WPMUDEV or SiteGround.
- A Reliable Funnel Builder
The funnel builder you use should have all the funnel-building features + solutions to the problems you face with ClickFunnels. And the best solution to this is WPFunnels, which will cost you as low as $8.09 a month (billed annually).
- A Page Editor To Design the Pages
WPFunnels ensures you can design funnel pages using a native WordPress page editor, which includes Gutenberg, Elementor, Divi, and Oxygen. So you have full control and comfort in designing the funnel pages.
- Email automation
WPFunnels is integrated with several automation tools such as MailChimp, ActiveCampaign, FluentCRM, etc., where you may send buyers data and run your campaigns. We recommend FluentCRM, which is built for WordPress and will cost you about $11 a month.
- Form To Collect Leads
You will get a built-in opt-in form with WPFunnels so that you may collect leads directly within the funnel landing page. This means it won’t require any extra tools, i.e., 0 extra cost.
- Custom Landing & Checkout Pages
As mentioned above, WPFunnels is compatible with a few native page builders in WordPress to allow you to design custom landing pages. And you may customize the checkout page with further options such as checkout field editor, custom form layouts, and custom form designs. So, $0 extra expense with this as well.
- Product & Order Management
You may use WooCommerce to add products and handle order management on your site. WPFunnels has direct interactions with WooCommerce to build sales funnels for your products.
And guess what? WooCommerce is free.
- Payment Processing
You may accept payments in your funnels via the payment gateways you connect in WooCommerce.
So, overall, here’s the summary of your expenses:
|Hosting & Domain||WPMUDev or SiteGround||$4 per month|
|Funnel Builder||WPFunnels||$8.09 per month|
|Page Editor||Gutenberg, Elementor, Divi, or Oxygen||$0 (Free)|
|Email Automation||FluentCRM||$11 per month|
|Form To Collect Leads||WPFunnels||$0 (already included)|
|Custom Landing & Checkout Pages||Any Page Builder and WPFunnels||$0 (already included)|
|Product & Order Management||WooCommerce||$0 (Free)|
|Payment Processing||WooCommerce||$0 (Free)|
Total Approximate Cost: $24
Apart from these, depending on your requirement, you may need additional plugins such as,
- If you sell subscription products, you will need the WooCommerce subscription plugin, which costs about $10 per month (billed annually),
- To sell courses, you may need a course builder such as LearnDash ($10 per month on the annual plan) or TutorLMS (Free) along with WPFunnels to build funnels for your courses.
So overall, you will have everything you need to build sales funnels, and you will be spending less than $40 a month!
Compared to ClickFunnels’ $1524 a year, this totals less than $500 a year. That’s 3x times less!
However, if you already have a WordPress site, you probably are spending a certain amount on hosting and email automation anyways.
In this case, the only new plugins you will need are WPFunnels and WooCommerce, i.e., you will only be spending $97 a year as an extra expense to move to WordPress. That’s a huge saving!
But the price is not all you get.
As mentioned above, you will also get the solutions to all the Cons that ClickFunnels have besides the cost.
Let’s see how.
The Efficient Alternative to ClickFunnels
As we saw above, the following were the cons of ClickFunnels:
- Super expensive.
- Complex for beginners
- Not ideal for long-term business
- No option to plan the funnel visually
- Limited design control
- Tied to the platform to sell subscriptions
We’ve already seen how it is extremely affordable in WordPress along with WPFunnels.
Let’s see how the rest of the issues are solved with WPFunnels.
- The plugin is built to make it easy for anyone and everyone
WPFunnels has the simplest of UIs you will ever see. It has one main goal, to make it super easy to create funnels in WordPress, even for a beginner.
And, WooCommerce is the best solution when it comes to adding products and handling order management. So, once you add products there, you can easily create sales funnels for your products using WPFunnels.
It’s a matter of 3 clicks to start creating funnels, and you may end up creating a working sales funnel in as low as 15 mins.
- Doesn’t affect your website performance or branding
You can create your own website and rank it organically like any other successful business. And then, you may create funnels for your products or services within WPFunnels, which will not hamper your website speed or alter the website’s SEO.
So you do not need to spend money on multiple platforms. You may run your business website and sales funnels from a single WordPress environment.
- Comes with a visual funnel planner
WPFunnels comes with all the core funnel-building features, such as opt-in forms to collect leads, custom landing & checkout pages, order bump offers at the checkout, post-purchase upsell & downsell offers, and conditional steps.
But what further sets it apart is the “Funnel mapping canvas.” WPFunnels is the first WordPress plugin to introduce a canvas-based funnel-building dashboard where you can visually plan your funnel steps and then configure your whole funnel right from the canvas.
This makes funnel building even easier and eliminates the need to use external tools, such as Funnelytics or Geru, for visual funnel planning.
- You are in full control when it comes to design and development
Since WPFunnels is a plugin that extends WordPress in general, you have full control over designing and developing the funnel pages with your preferred page builders or custom codes. As long as you use the WPFunnels blocks/widgets on the right pages, everything else is under your control.
- Funnel for Subscription Products won’t have it tied to WPFunnels
In WooCommerce, you may normally sell subscription products, and you may create separate sales funnels for them using WPFunnels.
However, since the orders are handled via WooCommerce, your products will be in your hands. Whether you use WPFunnels or not, your products and customers will still be there, under your control. So no enforced dependencies there.
As you can see, WPFunnels, along with WooCommece and WordPress, has everything you need to use a sales funnel builder without the complications you face with ClickFunnels.
Hence, you can easily deduce that WPFunnels is a prime ClickFunnels alternative.
How To Move From ClickFunnels To WordPress Step-by-step
So far, you have seen why WPFunnels is the perfect alternative to ClickFunnels for your WordPress site.
However, this begs the question, what to do if you already have funnels and products in ClickFunels? How can you move?
Well, here is a step-by-step guide on how you can replicate the funnels you have in ClickFunnels into WPFunnels on your WordPress site.
Whether you already have a website or not, in this guide, you will get tips and suggestions on what tools you may require and what action plan you need to get your funnels up and running, along with a website of your own.
Step 1 – Get A Suitable Domain & Hosting Service
The first thing you need is a website of your own. If you already have one, then you may skip to the next step.
But if you don’t, go ahead and get a suitable domain for your website that is available. And then, go for an affordable hosting service to set up a WordPress site.
You may look at WPMU DEV for hosting service, which starts at $4/month.
Step 2 – Configure Your WordPress Site
Once you have your site up and running, configure the settings for the site. This may involve
- setting up a good theme,
- updating your website with your branding details,
- updating the general settings,
- installing a security plugin (if not already provided by hosting),
- setting up the menus, site header, and footer,
- designing a home page, etc.
Here’s a comprehensive guide you can take help from.
Step 3 – Get WPFunnels Pro And Activate It On Your Site
Next, it’s time to get your funnel builder. First, purchase a suitable WPFunnels Pro plan.
Once you have the plugin, visit your user account, and you will see you have access to the following:
- WPFunnels (Basic)
The core WPFunnels plugin.
- WPFunnels Pro
Get all the pro funnel features such as upsells, discounts, pro templates, etc.
- WPfunnels Global Checkout Addon
Allows you to create conditional funnels for an entire WooCommerce store.
- WPFunnels LMS Addon
A unique addon to help you build funnels for LearnDash courses.
- WPFunnels Integration Addon
Connect with popular automation tools and send buyer’s data to specific lists & tags.
Download WPFunnels (Basic, WPFunnels Pro, and the WPFunnels Integration Addon. And the rest you may download as per your requirements.
First, upload and activate WPFunnels (Basic), and it will take you through a setup wizard.
Here, choose the funnel type as per your requirements.
- If you used ClickFunnels for lead generation only, then choose the funnel type “Lead Gen.”
- But if you used ClickFunnels for sales funnels, then choose the funnel type “Sales.”
**Choosing the funnel type, “Sales,” will include the option to install WooCommerce, which you will need along with WPFunnels if you want to create sales funnels.
In the next step, you will get to choose the page builder you prefer. If you are new to WordPress, it’s best to choose Gutenberg or Elementor.
Then follow through the rest of the process, which is pre-configured.
After this is done, upload WPFunnels Pro and activate the Pro license.
Next, upload and activate the WPFunnels Integrations Addon along with its license. And finally, connect your preferred automation tool to WPFunnels Integrations.
That’s it. Your WPFunnels is ready.
Step 4 – Configure WooCommerce (for products only)
As mentioned above, if you were using ClickFunnels to create sales funnels for products, then you will need WooCommerce (which should be installed during the WPFunnels setup wizard).
So, initially, configure WooCommerce and set it up with basic details, shipping settings, and payment options.
Here are a few guides to help you out:
- Configuring WooCommerce Basic settings
- WooCommerce Shipping settings (for physical products only)
- Adding payment options to WooCommerce
**You may ignore the shipping settings if you only sell digital/downloadable products.
Step 5.1 – Add Products Into WooCommerce
Once you have WooCommerce set up, you may add your products.
There are two ways to do this.
- You may add products 1 by 1. Here’s how.
- You may prepare a CSV with bulk product data and upload it. Here’s how.
Get all the required information from your ClickFunnels products and add them to the site via WooCommerce.
Once you have products, you are ready to create sales funnels.
Step 5.2 – Adding Courses And Course Products (for Course sellers only)
In case you sell courses, then you first need to bring your courses to your site.
You can easily create courses in WordPress using a course creator such as LearnDash or TutorLMS.
And then, you need to set up course products that prospects can buy to get access to your courses.
Here are a couple of guides to help you out:
- Adding courses to TutorLMS and setting up course products
- Creating courses with LearnDash and setting up course products
Once you have the courses created and connected to course products, you are ready to create sales funnels.
The funnel-building process in WPFunnels is the same for both sales products and course products.
Step 6 – Replicate Your ClickFunnels’ Funnels Into WPFunnels
Well, the hard part is over. Now, it’s time to create sales funnels similar to the ones you had in ClickFunnels.
Let us look at how you can create a quick sales funnel in WPFunnels.
1. Map out your funnel steps
Check your funnel in ClickFunnels and identify how many steps you have.
Let’s assume you have a 4-step funnel:
– Landing page to offer the product.
– Checkout page to accept payments.
– Post-purchase upsell offer to sell more
– Thank you page
In WPFunnels, you can easily create these steps on the funnel mapping canvas.
Now, as a beginner, it’s best to use one of the templates we provide in WPFunnels and then modify that. But if you are experienced with creating pages in WordPress, then you may create a funnel from scratch and build the whole thing on your own.
Let’s see how you can create this 4-steps funnel as a beginner.
I. Import A Suitable Template
Go to Dashboard > WPFunnels > Overview and click on Add New Funnel.
It will give you the option to create a funnel from scratch or import a pre-built funnel template. Let’s import a 5-step funnel.
This will take you to the visual funnel mapping canvas, where you get a view of the steps this funnel has and how the journey is prepared.
Since we are making a 4-step funnel, remove the conditional step control and the downsell step, and connect the Upsell to the Thank you step. It will turn into this:
II. Assign The Offer Products
Next, it’s time to assign the offer products to this funnel.
For the product you want to offer initially, i.e., the one you promoted in your ClickFunnels’ funnel landing page, you have to assign that via the Checkout step in WPFunnels.
On the canvas, click on the checkout step, and you will find a few options.
Click on the settings icon, and It will open up a settings drawer for the checkout step.
On this drawer, search for the product and click on “Add Product.” You will see the product is added as shown below.
Follow the same process to assign the offer product for your upsell offer.
And that’s it. Your funnel is mapped out in the same way as you had in ClickFunnels.
2. Design The Funnel Pages
Now, as mentioned earlier, as a beginner, it’s better to use the funnel templates we have. But by that, we didn’t just mean the funnel journey.
Each and every step has a pre-built design when you import a funnel template.
Simply click on a step to view the options. There, click on the Preview icon (eye icon), and the page will open up in a new tab.
But you can easily customize it by clicking on the edit icon, which will open the page in the edit mode of your preferred page builder. You have full control over the design.
So if you are used to creating pages in WordPress, you may easily craft a similar page design that you have on ClickFunnels. Just make sure to use our blocks/widgets in the right place.
Following are the blocks/widgets you should use per step:
|Landing & Custom Step||Next Step Button|
– CTA buttons to take to the next step.
– A simple form to collect leads.
|Checkout Step||The WPF Checkout|
– Place and customize a checkout form.
|Upsell & Downsell Step||Offer Button|
– A button to accept or reject offers with one click.
|Thank You Step||Order Details|
– A table to view the order details and order summary.
When you import templates, these blocks/widgets are already placed, so all you have to do is improve the colors and content to match your brand, along with a good funnel copy.
You may directly use the copy you have used in your existing funnels at ClickFunnels.
3. Send Data To CRM And Setup Email Automation
Depending on the automation tool you use, you will be able to define user events in the funnel, based on which you may send your buyers’ data under specific lists and tags.
And it’s really simple and easy to use. Let’s assume you want to use FluentCRM, as it is one of the best WordPress-based automation tools.
Take a look at this video to understand this process right away:
Now, the idea here is to be strategic about the setup.
You have to consider what emails are sent from your ClickFunnels’ funnel and when they are sent.
For example, let’s say when someone doesn’t accept the Upsell offer, an email is triggered after 24hrs to offer the product via email.
So, what you can do here is first create a unique tag and a new list in FluentCRM. Then in WPFunnels, create an event “Upsell is rejected” and assign the tag and list you just created. Now, whenever a buyer rejects the upsell offer, his data will be added under this tag and list.
Next, in FluentCRM, set up the email automation based on the trigger “Tag assigned.” So, upon assigning the tag to a buyer, the email will be scheduled to be sent at defined intervals.
Learn more about FluentCRM automation here.
And that’s it. Your funnels are created on your WordPress site. You may now start driving traffic to your funnel landing page and start getting sales.
P.S. So far, you have learned how to move your funnel from ClickFunnels to WordPress via WPFunnels. However, do keep in mind that if you already have subscribers and leads within ClickFunnels, you have to export them and manually add them to your site and CRM. The best thing to do here would be to give your current subscribers an email about the migration so that you can focus on setting up your new and affordable sales funnel.
It’s Time To Make The Right Business Decision
As you saw above, WPFunnels is the perfect ClickFunnels Alternative for WordPress that will not only save you time and money but also give you more control over your business and funnel-building experience.
Now, moving from ClickFunnels to WordPress may take some time and effort, but this is something that is worth the investment.
In the long run,
- You will be able to get the same results by spending 3 times less money,
- There will be no limitations in customizations in WordPress
- You won’t be tied to ClickFunnels and their expensive module while still being successful,
- And most importantly, building funnels will now be super easy.
So go ahead and take your first step.
Start preparing to run your funnel campaigns from your own website via WordPress and WPFunnels.