7 Unique Types of Email Marketing Campaigns To Generate More Sales

7 Unique Types of Email Marketing Campaigns To Use Right Away [With Examples]

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Email marketing is still the best strategy when it comes to driving sales and conversions. But how much success you get with it will depend a lot on how well you run your email marketing campaigns.

The fact is, your promotional email campaigns will only get you good ROI if you know how to execute them in the right way.

Today, we will look at 7 types of email marketing campaigns that can help you achieve high results in your next promotional efforts.

After reading this article, you will learn about

  • 7 ideas for Promotional email campaigns that work
  • Instructions on how to prepare these emails
  • Email templates you can copy and use immediately
  • Ways to automate your campaign processes

And eventually, you will be able to have a clear understanding of the steps you need to take to make your promotional email campaigns a huge success.

So let’s begin.

7 Types Of Email Marketing Campaigns To Get Maximum ROI

Often you will hear about large brands that ran different types of email marketing campaigns and doubled up their revenues.

Some of them will even share what worked for them or what are the types of email campaigns they ran to get that result.

But how will you determine which one is suitable for you and when you should execute it?

The answer depends on your goals.

Before you decide on using any particular promotional email campaign, you must decide what outcome you want to achieve. Are you trying to convert leads? Are you trying to upsell? Are you simply trying to get some sales using discounts?

You must decide what you want to achieve with your next promotional email campaign. And then, you can choose which email marketing approach to explore.

Let us look at 7 types of email campaigns that can help you achieve high results in terms of their associated goals.

  1. Lead Conversion Email Series (Welcome Series With Promotional Emails)
    • Works well if your goal is to convert your newly acquired leads.
  2. New Feature or Product Launch Email Campaigns
    • A great strategy when launching a new feature or product.
  3. Upselling and Cross-selling Email Campaigns
    • You may convince people to buy more products after they have made a purchase from you. (Mostly applicable for e-commerce sites.)
  4. Special Seasonal Discount via Emails
    • This is a great approach to take advantage of the excitement of people during special occasions.
  5. Flash Sale Email Campaigns
    • A classic e-commerce strategy to drive instant sales by leveraging discounts.
  6. Abandoned Cart Email Series
    • You may set up an automated process to win back prospects that abandoned the cart.
  7. Customer Re-Engagement Campaign
    • A super useful campaign that can help to increase customer retention.

Let us look at each of them in detail.

1. Lead Conversion Email Series (Welcome Series With Promotional Emails)

This is an email series where you engage with your new leads before making more promotional offers.

Basically, you collect these leads via an opt-in form, and then you take them through a series of emails to nurture and eventually convert them.

  • Lead conversion email series are traditional of 3 – 7 emails (with 24hrs to 3 days intervals between them).
    (We recommend 4 emails.)

The ultimate goal of this email campaign is to convert new subscribers into customers with a well-planned email journey.

Taking the 4-email series into consideration, the order could be as follows:

  • Email 1: Welcome and Introduction (within 1 minute of subscription)
  • Email 2: Educational Content (3 days after subscription)
  • Email 3: Identify A Problem & Suggest A Solution (3 days after Email 2)
  • Email 4: Make A Promotional Offer (3 days after Email 3)

Following are email campaign examples for these 4 steps considering a business consultancy service.

Email 1: Welcome and Introduction

Simply introduce yourself and appreciate the prospect for opt-in on this email.

The following could be the email (assuming you got the lead by promising a lead magnet):

Email Example:

Subject: Welcome to [Your Company Name] - Let's Grow Your Business

Hello [Subscriber's Name],

Welcome to [Your Company Name]! We're thrilled to have you join our community of aspiring business leaders and entrepreneurs.

Here is the free resource you requested: [Link To The Free Resource]


Our mission is to help businesses like yours thrive and achieve remarkable success.

Hopefully, our [Lead Magnet Name] will add value to your business and make your life a lot easier.

At [Your Company Name], we specialize in providing tailored business consultancy services that can propel your company forward. From strategic planning to financial optimization, our team of experts is dedicated to guiding you every step of the way.

Bonus:
In the next few days, we will be sharing more valuable insights, tips, and exclusive offers that I'm sure you will find useful for your business.

So stay tuned!

Warm regards,
[Your Name]
[Your Company Name]

As you can see, this email should not have any intent to sell. You are only promoting your brand and promising more value.

Email 2: Educational Content

In this email, you’ll provide valuable educational content that showcases your expertise and demonstrates your commitment to helping your subscribers succeed.

The content should focus on a specific topic related to business growth or improvement (i.e., a desired outcome by your subscribers).

Educational email

Consider sharing insights, strategies, or industry trends that can empower your subscribers with actionable knowledge.

Email Example:

Subject: [Subscriber's Name], You Must Checkout These Crucial Business Strategies For Rapid Revenue Growth

Hello [Subscriber's Name],

I hope you found our [Lead Magnet Name] very useful to [Value provided in the lead magnet].

Today, I have some more free advice.

Competitions are very high no matter what business you are in. But some business are doing quite well, while others are struggling every day.

But the good news is, today, we have some exciting insights insights that will help you become one of those "doing well" businesses.

We have found out the secrect to rapid business growth by observing 20 giants in the world and you will now be able to replicate their best strategis to boost your business growth.

From effective resource allocation to targeted marketing approaches, you'll discover actionable tips that can make a real difference.

Read the full article here: [Link to the Blog Post]

Don't skipp this. Some of the strategies here can really make huge impact.

You'll thank me later.


Regards,
[Your Name]
[Your Company Name]

As you can see. This email is all about giving value. No push for sales in any way.

**You can even add educational content on the email body instead of an article. Both works.

Email 3: Identify A Problem & Suggest A Solution

In the third email, you’ll address a common challenge or pain point that your target audience often faces or struggle with. And then provide a suitable advice or solutions that work.

The goal here is to make them realize you understand them well and have the expertise to genuinely help them.

Here is one of the Inspiring Email campaign examples:

Subject: Overcome These Business Challenges To Grow 2x Fasrer

Hello [Subscriber's Name],

Today I am willing help out on a personal level.

You see, I understand that running a business comes with its own set of challenges. And one of the major challenges or I'd rather says, bariers, for entrepreneurs like you is Time Management.

Are you going through long workdays and endless to-do lists leaving you overwhelmed?  Then we have a few actionable tips that will ensure you manage your time and to-do list the right way. 

These proven time management techniques are specifically tailored for busy business owners like you to increase productivity without wasting time. So you will probably want to read this so that you can delegate and elevate your business the right way.

Download the guide here: [Link to the Guide]

Remember, you're not alone on this journey. [Your Company Name] is here to support you every way possible. If you need personalized guidance, don't hesitate to reach out.

Best regards,
[Your Name]
[Your Company Name]

This will give them a hint that you are not just an ordinary person but someone who is professional, know their pain points, and can help when needed.

Email 4: Make A Promotional Offer

If this is the 4th email, then it’s time to take the next step – promotional email. This is when you convert the leads into customers.

You have gained trust, offered free value, and nurtured the leads by now. While the leads are still warm, you have to make a promotional offer that they can’t refuse.

So, plan a special offer that is lower than your usual rates and affordable. And then make them an offer.

Have a look at one of the greatest email campaign examples::

Subject: I Want To Help You Scale Up Your Business (Your Personalized Offer)

Hello [Subscriber's Name],

At [Your Company Name], we're committed to your business's prosperity. To express our appreciation for your engagement, we're excited to offer you an exclusive opportunity.

For a limited time, we're providing a complimentary one-on-one strategy session with our experienced consultants. This personalized session will allow us to understand your business's unique challenges and provide tailored recommendations for growth. 

And if you like the solutions, you can sign up for our service at a 50% discount!

Book your session today: [Link to Booking Page]

We believe in the potential of your business and are here to help you achieve it. Don't miss out on this exclusive offer to take your business to the next level.

To your success,
[Your Name]
[Your Company Name]

2. New Feature or Product Launch Email Campaigns

A product launch or a new feature release is already pretty exciting for prospects. But if you can add some extra push, it can do wonders to the amount of conversion you can make. That’s exactly what this email campaign does.

Introducing products

Here, you create anticipation well before the launch and then follow through with the excitement till sometime after the launch.

This strategy involves 3 stages:

  1. The Pre-launch
  2. The Main Launch
  3. The Post-launch

~ Here is a detailed guide on how you can execute a product launch email campaign.

3. The Cross-selling Email Campaigns

This is a classic strategy used by e-commerce businesses, and it always delivers high results. Basically, you set automation to send relevant product suggestions via email in a series of emails.

The main purpose of upselling and cross-selling is to increase revenue and maximize the value of each customer transaction.

  • Set up a series of 3 to 5 emails (with 24hrs to 3 days intervals between them).
  • Suggest high-priced popular products in the first 1-2 emails.
  • Then suggest a mix of relevant products in the same category.

In this email campaign example, let’s say you have a fashion boutique where you sell dresses and accessories.

So we will prepare a series of 3 emails:

  • Email 1: Cross-selling Recommendation (24hrs after purchase)
  • Email 2: High-value Recommendation (3 days after Email 1)
  • Email 3: Bundle Offer (3 days after

Email 1: Cross-selling Recommendation

The first email that you should give is a cross-selling recommendation, i.e., complementary or related products to customers based on their current purchases or interests.

Email Example

Subject: Complete Your Look with These Must-Have Accessories!

Hi [Customer's Name],

We noticed you recently purchased a beautiful dress from us. Now, it's time to take your outfit to the next level with our handpicked accessories collection!

From statement earrings to elegant handbags, we have the perfect pieces to complement your new dress. These accessories are carefully selected to match your style and enhance your overall look. Don't miss out on the opportunity to create a truly unforgettable ensemble.

[Preview Of 3 Potential Accessories]

Explore our accessory collection now and enjoy a seamless shopping experience. Complete your look with these must-have pieces!

Best Regards,
[Your Company Name]

It’s a soft push for extra products that they can use along with what they already bought.

Email 2: High-value Recommendation

In the next email, you should focus on increasing the customer order value a bit more and offer a premium package to your customers. For this, you may use upselling promotion tactic which is a technique used by businesses to encourage customers to upgrade or purchase a higher-priced version of a product or service.

Email Example

Subject: Upgrade Your Experience with Our Premium Package!

Hi [Customer's Name],

Thank you for being a valued customer of [Company Name]! We have an exciting offer to enhance your experience even further. Upgrade to our Premium Package and unlock a world of exclusive benefits and perks!

With our Premium Package, you'll enjoy:

- Free express shipping on all orders

- Early access to new arrivals and limited-edition products

- VIP customer support with dedicated assistance

- Special members-only discounts and promotions

Upgrade today and elevate your shopping experience to new heights. Don't miss out on these amazing benefits!

[Upgrade now! (CTA Button)]

Best Regards,
[Your Company Name]

Email 3: Bundle Offer

Once you have promoted both similar and high-value products, now it’s time to take a different approach. You may offer bundle packages to your customers at a little discount.

The goal here is to increase sales by incentivizing customers to purchase multiple items together.

Email Example

Subject: Complete Your Collection with Our Exclusive Bundle!

Hi [Customer's Name],

We hope you're enjoying your recent purchase from [Company Name]. We have an irresistible offer that we think you'll love. Introducing our exclusive bundle featuring the perfect combination of products to enhance your experience!

Our bundle includes:

[Product 1]: Enhance your [Product 2] with this must-have accessory.

[Product 2]: The ideal companion for [Product 1], designed to provide optimal performance.

[Product 3]: Take your collection to the next level with this stylish addition.

This curated bundle is available for a limited time only, so don't miss out on the opportunity to complete your collection in one go!

[Get The Bundle Now! (CTA Button)]

Best Regards,
[Your Company Name]

These email campaign examples demonstrate how cross-selling campaigns can be implemented to increase the average order value.

4. Special Seasonal Discount via Emails

You may utilize seasonal/holiday promotional email campaigns as a marketing strategy that capitalizes on specific seasons or holidays to promote products or services.

During seasonal or holiday promotions, businesses offer special discounts, limited-time offers, exclusive bundles, or themed products that are relevant to the occasion.

The email series should be,

  • About 4-5 emails based on the seasonal campaign that you’re running.
  • And Each email should have intervals between them depending on what new marketing activity you’re running and when.
  • Make sure to remind users from time to time as the last date for the seasonal discount approaches to create a sense of urgency among them.

Here we will look at a Christmas seasonal email campaign that you can utilize for your business. We’ll discuss an eCommerce store here that is getting ready for Christmas.

Email 1: Holiday Sale Announcement

The first email should be a Christmas Holiday Sale Announcement sent to customers to inform them about a special sale or promotion happening during the Christmas holiday season.

The purpose of this email announcement is to generate excitement, increase sales, and encourage customers to take advantage of the limited-time offers during the festive period.

Email Example

Subject: Jingle All the Way! Our Biggest Holiday Sale is Here!

Hi [Customer's Name],

'Tis the season to spread joy and save big! We're excited to announce our biggest Holiday Sale yet, filled with incredible discounts and special offers to make your celebrations even more memorable.

From trendy winter apparel to thoughtful gifts for your loved ones, we have everything you need to make this holiday season unforgettable.

Explore our festive collection, and take advantage of the limited-time promotions and exclusive deals.

Don't wait too long, as these offers are only available until [End Date]. Shop now and let the holiday cheer begin!

Warmest Wishes,
[Your Company Name]

Email 2: Limited Edition Holiday Bundle

In this email 2 you can focus on giving offers on Holiday bundles.

Limited Edition Holiday Bundle is a special offering during the holiday season where you can create unique product bundles with exclusive items or variations specifically for the festive period.

It doesn’t only contribute to increasing sales but also creates a sense of exclusivity and delight among customers, making them feel like they are getting something special for the festive period.

Email Example

Subject: Merry Moments Await! Introducing Our Exclusive Holiday Bundle

Hi [Customer's Name],

The most wonderful time of the year calls for the most wonderful gifts! We're thrilled to present our exclusive Holiday Bundle, specially curated to bring joy and cheer to your celebrations.

Our limited edition Holiday Bundle includes:

[Product 1]: The perfect centerpiece for your holiday table.

[Product 2]: Indulge in the sweet flavors of the season with this delightful treat.

[Product 3]: Capture precious memories and create lasting traditions with this must-have accessory.

This bundle is available for a limited time only, so don't miss the opportunity to make your celebrations truly magical. Spread holiday cheer and create unforgettable memories with our exclusive Holiday Bundle.

Shop Now and Celebrate in Style,
[Your Name]
[Company Name]

Email 3: New Year’s Resolution Promotion

The last email you send should definitely focus on that the Christmas sale is ending but also should tell that a New Year’s sale is coming as well.

New Year’s Resolution Promotion follows a Christmas campaign and is designed to capitalize on the momentum of the holiday season.

And, It aims to encourage customers to kickstart the new year by taking action toward their goals and aspirations.

The last email in the campaign should typically focus on inspiring customers to set New Year’s resolutions related to their products or services.

You may highlight how the business can support customers in achieving their goals and provide them with the necessary tools or resources. You can also offer exclusive discounts or incentives to motivate customers to take action.

Email Example

Subject: Start the New Year Right! Achieve Your Goals with Our Special Offer

Hi [Customer's Name],

Our Christmas campaign sales are ending today with a blast.

But you also know that as the year comes to an end, it's time to start planning for a fresh start and new beginnings.

We're here to support your journey with our exclusive New Year's Resolution Promotion.

Whether your goals include staying active, embracing self-care, or learning new skills, we have the products and resources to help you achieve them.

Explore our specially curated selection, and take advantage of the special discounts and offers designed to make your resolutions a reality.

Make this year your best one yet. Begin your journey towards success with our New Year's Resolution Promotion!

Wishing You Merry Christmas and a Happy and Prosperous New Year 

[Your Name]
[Company Name]

5. Flash Sale Email Marketing Campaigns

Flash Sale Email Marketing Campaigns are designed to grab your customers’ attention, create a sense of urgency, and drive immediate action.

The purpose of a flash sale email campaign is to capitalize on the customers’ fear of missing out (FOMO) on a great deal and generate a surge in sales.

By creating a sense of urgency and excitement, these types of email campaigns aim to inspire your prospects to take immediate action and make a purchase.

To make the flash sale even more enticing for you, personalized recommendations may be included based on your customer’s past purchases or browsing history.

These tailored recommendations ensure that the offers align with your interests and increase the chances of a purchase.

The email series should be,

  • About 3-5 emails throughout the flash sale period
  • And Each email should have moderate intervals between them. Because you don’t want to sound too pushy which is sometimes a red flag to customers.

By providing your users with a limited-time opportunity to score significant savings, you can aim to drive immediate sales, clear inventory, and create a buzz around your products or brand.

For instance, you own an electronics store. Now let’s have a look at how you may run a flash sale email campaign for your store.

Email 1: Flash Sale Announcement

Flash Sale Announcement is an effective way to start the email series that will create hype and excitement to drive sales among your customers.

When crafting a Flash Sale Announcement email, you must focus on ways to capture the attention of your customers and create a sense of urgency.

Email Example:

Subject: Limited-Time Offer: Massive Discounts on Electronics You Don't Want to Miss!

Dear [Subscriber's Name],

Get ready for an electrifying event! We are thrilled to announce our exclusive Flash Sale, where you can enjoy jaw-dropping discounts on the latest and greatest electronics.

This is your chance to upgrade your gadgets, enhance your entertainment experience, and save big on top-quality tech.

From [Date] to [Date], we're slashing prices on a wide range of electronics, including smartphones, laptops, televisions, gaming consoles, and more.

Don't miss out on this golden opportunity to grab your favorite devices at unbelievable prices.

To give you a taste of what's in store, here are some of the remarkable deals available during our Flash Sale:

[Product 1]: Save [percentage/off] on this highly acclaimed smartphone with a stunning display and advanced camera features.

[Product 2]: Get [percentage/off] off on this ultra-slim laptop with lightning-fast processing power and a sleek design.

[Product 3]: Upgrade your home entertainment system with [percentage/off] off on this high-definition Smart TV with immersive sound quality.

Visit our website now to explore the full range of discounted electronics and start adding to your cart.

[Shop Now!]

Stay connected,
The [Electronics Store Name] Team

Email 2: Exclusive Insider Preview Email

Exclusive Insider Preview Email will build anticipation and engage your most loyal customers before a product launch or special event.

So during a flash sale email campaign, you can newly launch (Or you can even relaunch) some products and then mention that you are giving this product in a special sale.

Email Example

Subject: Sneak Peek: Get First Dibs on Our Flash Sale!

Dear [Subscriber's Name],

As a valued member of our loyal customer community, we wanted to give you an exclusive opportunity to get a head start on our highly anticipated Flash Sale.

You're invited to an exclusive insider preview where you can enjoy early access and secure the best deals before the sale opens to the public!

On [Date] from [Time], you'll have the chance to browse our extensive selection of discounted electronics and make your purchases before anyone else.

Beat the rush, avoid disappointment, and be among the first to snag the hottest gadgets at unbeatable prices.

Here's what you can expect during the exclusive insider preview:

Early Access: Get a head start on the sale and explore the deals before anyone else.

Priority Selection: Choose from a wide range of top-quality electronics and secure your favorites before they sell out.

Extra Savings: Enjoy exclusive discounts and additional offers available only to our insider preview participants.

To ensure you don't miss out on this exclusive opportunity, mark your calendar for [Date] and be ready to take advantage of the incredible savings.

We can't wait to see you at our insider preview!

Stay tuned for an email reminder with all the details and your exclusive access link. Get ready to shop smart and save big!

Best regards,
The [Electronics Store Name] Team

Email 3: Last Chance Flash Sale Reminder Email

This Last Chance Flash Sale Reminder Email will drive urgency and encourage customers to take advantage of the final opportunity to participate in your flash sale even it is at the last moment. This email serves as a reminder that time is running out and motivates customers to make a purchase before the sale ends.

Email Example

Subject: Last Chance! Hours Left to Save Big on Electronics in Our Flash Sale!

Dear [Subscriber's Name],

We're reaching the final hours of our Flash Sale, and we wanted to make sure you didn't miss out on these extraordinary discounts.

There's still time to save big on a wide range of electronics, but the clock is ticking!

At [Electronics Store Name], we pride ourselves on offering the latest technology and unrivaled value, and our Flash Sale is no exception.

Don't let this opportunity slip away. Upgrade your devices, indulge in entertainment luxuries, and take advantage of incredible savings.

Why shop our Flash Sale? Here are just a few reasons:

✅ Unbeatable Discounts 

✅ Top Brands and Models 

✅ Limited Quantities

Visit our website now to explore the full range of discounted electronics and make the most of the remaining time. Don't miss your chance to enjoy these amazing deals!

[Shop Now!]

Happy shopping!

6. Abandoned Cart Email Series

The Abandoned Cart Email marketing campaigns are a strategic sequence of emails designed to recover lost sales from customers who added products to their online shopping carts but didn’t complete their purchases.

Utilizing this you can generate 20% more sales than your usual sales at your online store.

The email series should be,

  • About 3-4 emails for letting your abandoned customers know that their cart is waiting for them.
  • And Each email should have intervals between them depending on what time you have set up in your email marketing automation tool for a sale to be considered lost.
  • You can easily automate the process using any email marketing automation tool so that it doesn’t have to be a manual process.

Let’s say you own an online store for electronic items. A customer has visited and left without purchasing the products they added to their cart. The following is an abandoned cart recovery email series that you may use to bring back that customer.

Email 1: The Friendly Reminder

The first email should focus on gently reminding your customer that they left their cart. The tone should be friendly and helpful, avoiding any pressure.

The subject line should catch their attention and encourage them to take quick action. The main goal is to make it convenient for your customer to return to their cart and complete the purchase.

Email Example

Subject: Your Cart Misses You! Complete Your Electronics Wishlist.

Hey [Customer's Name],

We noticed that you left some top-notch tech in your cart.

Don't miss out on the latest smartphone and wireless earbuds you selected. Click below to conveniently return to your cart and secure your must-haves.

Feel free to take your time – we've got your choices saved and ready whenever you are.

[Return to Cart]

Best regards,
[Your Name]

Email 2: The Tempting Offer

In the second email, the focus shifts to offering an irresistible incentive to entice the customer back to their cart.

The email should be exciting and value-driven, highlighting the exclusive discount they can enjoy. You can also give a special offer to grab their attention. The main goal is to provide your customer with an extra reason to complete their purchase.

Email Example

Subject: Unlock 10% Off Your Dream Electronics!

Hello [Customer's Name],

We hope you're as thrilled about the smartphone and wireless earbuds you've selected as we are!

In appreciation of your interest, we're thrilled to present you with an exclusive opportunity: a fantastic 10% discount on your cart items.

This means you can get your hands on the latest tech while keeping a little extra in your wallet.

But remember, this special offer won't be around forever. Don't wait too long to claim it, as this is your chance to enjoy these cutting-edge gadgets at an even more irresistible price.

[Redeem 10% Discount]

Best regards,
[Your Name]

Email 3: Creating Urgency

This email will be all about urgency. The objective is to motivate the customer to take action by conveying that the items in their cart are in high demand.

You should be urgent and persuasive, encouraging them to act quickly to secure their desired products by triggering the fear of missing out on emotion.

Email Example

Subject: Hurry! Last Chance to Secure Your Electronics Essentials.

Hi [Customer's Name],

We're excited to share some hot news with you – the smartphone and wireless earbuds in your cart are flying off the shelves!

Many tech enthusiasts like you are racing to grab these electronic essentials, and they're disappearing fast.

Don't let someone else snatch up your must-haves before you do. It's a now-or-never moment! Seize this opportunity to secure your order and ensure you don't miss out on the latest innovations.

[Secure My Order]

Get ready to join the tech trend!

Best regards,
[Your Name]

Email 4: The Gentle Farewell

The final email is about gracefully acknowledging the customer’s decision, whether they choose to complete their purchase or not.

In that email you must use understanding copy, leaving the door open for future interactions.

Email Example

Subject: Thanks! We'll Be Here When You're Ready.

Hello [Customer's Name],

We understand that making tech decisions can be a balancing act. Sometimes, the timing just isn't right. 

No worries – we're here to support your choices, no matter when you decide to take the leap.

Whether it's today or tomorrow, your selected items will be waiting in your cart whenever you're ready to revisit. 

Our team is always here to answer any questions or assist you in any way we can. Don't hesitate to reach out whenever you need.

Warm regards,
[Your Name]

7. Customer Re-Engagement Email Marketing Campaigns

Customer Re-Engagement Campaign is a strategic series of emails aimed at reconnecting with past customers who may have lost touch or engagement.

By providing relevant content, offers, and personalized interactions, these email marketing campaigns remind customers of your products/services and their benefits and spark renewed engagement and interest in your brand.

The email series should be,

  • About 4-5 emails with a constant interval because you need time to mention that your business/service will provide value and why they should consider your business again.

Let’s say you have a marketing agency and want to re-engage your previous clients to again conduct a collaboration that will help them to boost their business marketing efforts.

Email 1: The Friendly Reminder

This email is about re-establishing a warm connection with the client. It should express genuine interest in their well-being and hint at potential collaboration.

You should sound friendly and welcoming, without any pressure to engage immediately.

Email Example

Subject: Let's Catch Up, [Client's Name]! 🌟

Hello [Client's Name],

It's been a while since we worked together, and we've been reminiscing about the fantastic projects we've collaborated on in the past. We hope you've been doing well!

We're excited to reconnect and catch up on how your business has been thriving. If there's anything new happening that you'd like to share or discuss, we're here and ready to listen.

Feel free to reply to this email or reach out to our team anytime. We're eager to hear from you and explore new opportunities to work together.

Wishing you a wonderful day ahead,

Best regards,
[Your Name]

Email 2: Showcasing Success Stories

This second email focuses on showcasing the agency’s capabilities and successes through recent email marketing campaigns.

It should be inspiring, highlighting measurable achievements. You should be confident and proud to demonstrate the value the agency can bring to the client’s future projects.

Email Example:

Subject: [Client's Name], Check Out These Success Stories!

Hello [Client's Name],

We wanted to share some exciting news and success stories from recent campaigns we've had the privilege to work on. It's amazing to see the impact strategic marketing can make on businesses like yours.

If you're curious about the kind of results we're achieving, check out our latest case studies below:

[Link to Case Studies]

We'd love to discuss how we can create similar success for you in your upcoming projects. Let's connect and explore the possibilities!

Best regards,
[Your Name]

Email 3: Tailored Recommendations

This email aims to offer personalized suggestions for the client’s marketing strategies. It should be informative and supportive, providing specific recommendations based on the client’s industry and goals.

You should be consultative, indicating the agency’s expertise and willingness to assist.

Email Example:

Subject: Elevate Your Marketing Efforts, [Client's Name]! 🚀

Hi [Client's Name],

We've been thinking about how we can best support your marketing efforts, and we've come up with some tailored recommendations just for you. Based on your industry and goals, we believe these strategies could take your brand to new heights:

[Specific Recommendation 1]

[Specific Recommendation 2]

[Specific Recommendation 3]

We'd love to discuss these ideas further and explore how we can bring them to life for your business. Let's chat soon!

Warm regards,
[Your Name]

Email 4: Exclusive Offer

In the final email, you can introduce an attractive discount for the client’s next marketing campaign.

It should be exciting and value-focused, highlighting the potential savings and benefits of working with the agency again.

Email Example:

Subject: [Client's Name], Enjoy a Special Offer on Your Next Campaign Consultancy! 🎉

Hello [Client's Name],

We're excited to offer you an exclusive opportunity to supercharge your next marketing campaign. For a limited time, enjoy [Discount Percentage]% off our services for your upcoming project.

Whether it's a new campaign, a revamp of your online presence, or anything in between, we're here to help you achieve your marketing goals at an even more exceptional value.

Ready to embark on this journey together? Let's make your marketing vision a reality!

[Claim Your Offer]

Cheers to a successful partnership,
[Your Name]

Using Automation Tools To Automate Your Email Marketing Campaigns

Now that you know how running different marketing campaigns will help you generate leads and increase your sales greatly. However, you won’t need to run these campaigns manually. By simply using an Email Marketing Automation tool, you can automate these email marketing campaigns very easily.

Let’s say, you’re using WooCommerce, you can also create automated campaigns to run email marketing campaigns based on what products or services your users are buying or their order status for running campaigns like abandoned cart recovery campaigns or customer re-engagement campaigns.

Check out Mail Mint to learn more about effortlessly creating email marketing campaigns for your next marketing campaign.

Final Thoughts

As a business owner, you need to recognize the significance of promotional email marketing campaigns in reaching and engaging your potential customers.

These campaigns will serve as a powerful tool to drive customer engagement, increase brand awareness, and ultimately boost sales.

By crafting personalized and engaging content, you can connect with your recipients on a deeper level and inspire them to take action.

The key is staying consistent and goal-oriented with your email marketing campaigns.

Here are examples of some brilliant email marketing campaigns for you to take inspiration from.

So go ahead and elevate your business with these proven email marketing strategies.


Mail Mint is an easy-to-use email marketing automation tool that can help you set up all of these email automation flows easily for your WooCommerce store. Plus it comes with several promotional email templates to help you set up promotional email campaigns easily.

Fatema Tuz Zohra Nabila

Nabila is a product marketing manager at WPFunnels. She is a vivid storyteller and loves guiding people on email marketing & sales funnel tactics. Follow her on Twitter @nabila_zohra98

Fatema Tuz Zohra Nabila

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