Marketing and promotional efforts are crucial for eCommerce success, yet one of the biggest challenges WooCommerce stores face is cart abandonment.
In fact, the average cart abandonment rate is a staggering 70.19%
which means a large portion of your potential sales is slipping away. If you own a WooCommerce store, you’ve likely seen customers browse your products but leave without completing their orders.
This can seriously impact your revenue and marketing ROI. One of the best ways to tackle this is by running targeted abandoned cart recovery campaigns.
Today, you’ll explore 5 powerful WooCommerce cart abandonment plugins designed to win back those lost customers and boost your conversions.
So let’s dive in,
What are Abandoned Carts?
Abandoned carts happen when a customer is shopping on your site, adds items to their cart, but leaves without completing the purchase.
For example, suppose a customer walks into a clothing store, picks up a few items, and places them in a shopping cart.
But before they reach the checkout, they decide to leave the store without buying anything. Ultimately the store loses that potential sale.
Why do Potential Customers Abandon Their Carts?
Potential customers often abandon their carts for a few common reasons:
- Unexpected Costs: Have you ever been ready to check out, only to see high shipping fees added at the last minute? It’s frustrating, and that surprise cost often makes customers leave without buying.
- Complicated Checkout: If the checkout process is too long or confusing, people lose patience. We all want a smooth, quick path to purchase, and any hiccup can cause potential customers to abandon their cart.
- Lack of Trust: If your site doesn’t seem secure, customers may worry about entering their payment details. No one wants to take a risk with their money online.
- No Guest Checkout: Sometimes, customers are in a rush and don’t want to create an account. Forcing them to sign up before buying can push them to abandon the cart altogether. It helps if you keep the guest checkout option.
- Change of Mind: Many people change their minds halfway through the buying process. They might second-guess the product or decide they don’t need it after all.
- Distractions: Life happens—maybe a customer gets interrupted, or something more urgent comes up. These distractions often cause them to leave their cart behind.
Understanding these reasons is key to improving your customers’ experience and reducing cart abandonment.
Why is It Important to Recover Abandoned Carts?
Recovering abandoned carts is not just about saving a lost sale—it’s about capitalizing on the interest customers have already shown in your products.
Here’s why it’s crucial to make abandoned cart recovery a priority for your e-commerce store:
- Recover Lost Revenue: When customers leave items in their cart, they’re still potential buyers. Recovering abandoned carts gives you a second chance to secure that sale.
- Boost Conversion Rates: By re-engaging with customers who abandoned their carts, you can increase your conversion rates and turn more visits into completed purchases.
- Enhance Customer Relationships: Following up with personalized reminders and offers shows customers that you value their interest. It helps to build long-term relationships.
- Maximize Sales Opportunities: With effective abandoned cart recovery strategies, you can turn lost sales into completed transactions, driving more revenue from existing traffic.
- Cost-Effective Strategy: Cart recovery is a low-cost yet highly impactful way to improve your bottom line, often requiring only automated emails or WooCommerce cart abandonment recovery tools.
5 Best WooCommerce Cart Abandonment Recovery Plugins
To effectively tackle cart abandonment, you need the right tools. These tools should track abandoned carts and enable you to set up email follow-ups with great subject lines.
It helps to monitor customer actions upon recovery and provides comprehensive analytics. Let’s dive into the top five plugins that excel in these areas.
Quick List of 5 Best WooCommerce Abandoned Cart Recovery Plugins
| Plugin | Pricing | Ease Of Use | Key Features |
|---|---|---|---|
| Mail Mint | $149.99 – $399.99 | Fairly Easy | Lead Collection & Management Email Marketing & Automation Integration with WordPress WooCommerce Email Automation Recurring Email Campaigns |
| ShopMagic | $69 – $299 | Moderately Easy | Guest User Tracking Email Customization Automated Reminders Versatile Integration User-Friendly Interface |
| CartBounty | $0 – $1295 | Farily Easy | Live Shopping Cart Monitoring Automated Abandoned Cart Recovery Exit Intent Popup Efficient Lead Capture GDPR Compliance |
| Abandoned Cart Pro | $299 – $499 | Moderately Easy | Email Reminder Setup Template Customization Recovery Reports Guest User Tracking Easy Integration |
| Cart Lift | $0 – $169.99 | Fairly Easy | Automated Email Campaigns Analytics Dashboard Add to Cart Popup Modal Compatibility GDPR Compatible |
Let us look at each of these tools more closely.
1. Mail Mint
Mail Mint is a strong email marketing automation tool for WordPress and WooCommerce. Besides being a great email marketing solution, one of its great specialties is the ability to set up custom WooCommerce cart abandonment recovery email campaigns.
This plugin will let you track abandoned carts, design custom email workflows, create personalized email campaigns, and regularly recover abandoned customers.
Exclusive Mail Mint Features for Abandoned Cart Recovery
- Abandoned Carts Tracking: Automatically tracks abandoned customers along with cart details, time, IP, etc.
- Cart Abandonment Automation: Trigger automation email workflows upon cart abandonment.
- Controlled Cart Abandonment Tracking: Define the time until a cart is considered abandoned, and assign specific lists & tags.
- GDPR Compliance: Allow adding a consent message to maintain GDPR compliance.
- Detailed Performance Tracking: Get complete reports on carts abandoned, carts recovered, and carts lost, along with revenue earned.
- Personalized Email Campaigns: Design emails and embed abandoned cart products with full email design customizations.
Mail Mint Pricing
Mail Mint offers a range of pricing plans, including a free version for basic needs and premium plans starting from $149.99/year to $399.9/year. Each tier offers additional features and capabilities.
How To Get Mail Mint?
To get started with Mail Mint, visit their Pro Plugin page and choose the plan that best fits your needs.
2. ShopMagic Abandoned Cart
ShopMagic Abandoned Cart is a WooCommerce plugin known for its customization prowess, enabling tailored strategies for cart recovery through personalized follow-ups and conditional triggers, maximizing chances of conversion.
ShopMagic Abandoned Cart Features
- Guest User Tracking: Recovers carts from both logged-in and guest shoppers.
- Email Customization: Personalize your emails with dynamic content for higher engagement.
- Automated Reminders: Set up automated emails to remind customers of their abandoned carts.
- Versatile Integration: Works well with various email marketing tools for a broader reach.
- User-Friendly Interface: Easy to set up and manage, making it ideal for all user levels.
ShopMagic Abandoned Cart Pricing
ShopMagic offers a free version with essential features and a Pro version starting at $69/year, going up to $299 as a one-time payment for advanced functionalities
How to Get a ShopMagic Abandoned Cart?
To enhance your cart recovery strategy with ShopMagic, visit their Pro Plugin page and select the plan that suits your business needs.
3. CartBounty
CartBounty is a comprehensive WooCommerce plugin acclaimed for its detailed abandonment analytics and automated recovery emails.
It helps you with actionable insights to optimize your cart recovery strategies effectively.
CartBounty Features
- Live Shopping Cart Monitoring: Tracks all shopping cart activity from the moment an item is added.
- Automated Abandoned Cart Recovery: Saves time by automating the recovery process.
- Exit Intent Popup: Captures user emails to minimize cart abandonment.
- Efficient Lead Capture: Gathers user contact details early in the shopping process.
- GDPR Compliance: Ensures data privacy and compliance with regulations.
CartBounty Pricing
CartBounty offers a free version with core functionalities. The Pro version, with advanced features, starts at $92/year for a single site license and goes up to $1295/year for agency sites.
How to Get CartBounty?
To get CartBounty Pro, head over to their Pro Plugin page and select the plan that best suits your online store’s needs.
4. Abandoned Cart Pro for WooCommerce
Abandoned Cart for WooCommerce is a feature-rich plugin offering pre-designed email templates, cart recovery reports, and customizable reminders. It helps to simplify the process of re-engaging potential customers and reclaiming lost sales.
Abandoned Cart Pro Features
- Email Reminder Setup: Sends reminders to customers about their abandoned carts.
- Template Customization: Offers customizable email templates for a personal touch.
- Recovery Reports: Provides detailed reports on abandoned and recovered carts.
- Guest User Tracking: Capable of tracking carts abandoned by guest users.
- Easy Integration: Seamlessly integrates with your WooCommerce store.
Abandoned Cart Pro Pricing
This plugin is free to use, with a Pro version available for those seeking more advanced features.
How to Get Abandoned Cart for WooCommerce?
To access more powerful features, you can upgrade to the Premium version of Abandoned Cart Pro for WooCommerce.
5. Cart Lift
Cart Lift is a powerful plugin for recovering abandoned carts in WooCommerce and Easy Digital Downloads stores.
It stands out for its simplified automated email recovery campaigns, detailed analytics, and robust dashboard to track and observe your recovery campaign performance.
Cart Lift Features For Cart Abandonment Recovery
- Automated Email Campaigns: Set up email sequences to re-engage customers who abandoned their carts.
- Analytics Dashboard: Track the performance of your recovery campaigns with detailed analytics.
- Add to Cart Popup Modal: A unique feature to capture emails and reduce cart abandonment.
- Widespread Compatibility: Works with any theme and handles any number of abandoned carts.
- GDPR Compatible: Ensures compliance with data privacy regulations.
Cart Lift Pricing
Cart Lift offers a free version, with the Pro version providing additional features and capabilities from a free plan to $127.49/year.
How to Get Cart Lift?
To boost your revenue with Cart Lift’s advanced features, visit their Pro Plugin page and choose the appropriate plan for your business.
Ways to Reduce Cart Abandonment
Here are some tactics you can use to minimize abandoned carts in the first place:
- Simplify the checkout process: Make it fast and easy by offering a unique checkout link for specific products or specific user roles. This reduces friction and improves conversion rates.
- Set up abandoned cart automation: Use tools to automatically send personalized follow-up emails with the email body customized for each customer. It encourages them to complete their purchase.
- Offer free shipping or discounts: For high-value customers or specific user roles, offer special discounts or dynamic coupons as part of your abandoned cart automation strategy.
- Customize wait times: Adjust the wait time in your abandoned cart automation to send reminders at the perfect moment. It ensures your emails arrive when the customer is most likely to respond.
- Leverage email automation: Use tools that allow you to create automated email bodies tailored to the cart and preferences of your customers, featuring the specific product they left behind and a unique checkout link for easy completion.
By focusing on these tactics, you can reduce cart abandonment and enhance your recovery strategy with tailored approaches.
Example of A Good Abandoned Cart Recovery Email Campaign
A good abandoned cart recovery email campaign involves multiple emails with a strategic approach to try and convince a prospect to come back and complete the unfinished order. Let us look at an example of a good abandoned cart recovery campaign.
In this case, I will use Mail Mint to show the process so that you have a better idea of how it works.
Let’s create an example scenario for an online digital products store, such as an e-book retailer, using Mail Mint for an abandoned cart recovery email campaign.
Step 1 – Update Abandoned Cart Settings in Mail Mint
In Mail Mint’s settings, you will get the option to configure the abandoned cart recovery process.
Let’s decide that a cart is considered abandoned if the checkout isn’t completed within 1 hour and the user will be added to the “abandoned cart’ list.
Step 2 – Set Up Your Abandoned Cart Recovery Automation Workflow
Go to the Automation menu in Mail Mint and set up a three-automated email series for abandoned cart customers.
Email 1 – The Friendly Reminder (Sent 1 hour After Abandonment) This initial email is a gentle nudge, reminding the customer about the course they were interested in. It includes an inviting image or graphic of the course, a brief description, and a clear call-to-action button leading them back to their cart.
Email 2 – The Incentive Offer (Sent 24 Hours After Abandonment) If the first email doesn’t result in a conversion, this follow-up includes a limited-time discount offer. The message should create a sense of value, highlighting the benefits of the course and how the discount is an exclusive opportunity.
Email 3 – The Final Call (Sent 48 Hours After Abandonment) This email is your final attempt to recover the cart. It emphasizes the expiry of the special offer, adding urgency to the message. The content should encourage immediate action to take advantage of the discount before it’s gone.
Step 3 – Design Your Emails
Select each email action and then create the email designs using Mail Mint’s drag-and-drop email customizer
And that’s it. Your abandoned cart recovery campaign will be ready in Mail Mint. Then you will be able to track who abandoned carts in your store, how many were recovered, etc.
Conclusion
In conclusion, each plugin on this list provides valuable tools to help you recover abandoned carts and boost revenue for your WooCommerce store.
By re-engaging customers who left without completing their purchase, you can turn missed opportunities into successful conversions.
Now, it’s time to choose the best WooCommerce cart abandonment recovery plugin for your store. If you want a more comprehensive solution, you can use Mail Mint.
It will help to recover abandoned carts and manage your email marketing efforts, automate campaigns, and track leads—all in one place.
** FAQs **
What makes a plugin the best-abandoned cart plugin for WooCommerce?
- The best-abandoned cart plugin for WooCommerce will offer seamless integration, easy setup, and customizable automation. Look for features like dynamic discount codes, customizable email templates, and the ability to target different user segments.
Can a WordPress abandoned cart plugin help with other platforms?
- A WordPress abandoned cart plugin is typically designed specifically for WooCommerce or other WordPress-based eCommerce platforms. However, some plugins can offer features that integrate with email marketing tools or other sales platforms.
How many emails should I send in a WooCommerce cart abandonment campaign?
- It’s best to send 2-3 WooCommerce cart abandonment emails in a campaign. The first email can go out a few hours after abandonment, the second within 24 hours, and the third a day or two later. This gives you multiple chances to remind customers without overwhelming them.
Can I offer discounts through WooCommerce cart abandonment recovery emails?
- Yes, offering discounts in your WooCommerce cart abandonment recovery emails is a great strategy to win customers back. You can include a dynamic coupon in your emails, which gives a personalized discount code to encourage customers to complete their purchases.
How do WooCommerce cart abandonment plugins handle guest users?
- Most WooCommerce cart abandonment plugins can track guest users by capturing their email addresses before they leave. As soon as a guest user enters their email at any point in the checkout process, the plugin can send follow-up emails if the cart is abandoned. It helps you recover potential sales from non-registered users too.
