Marketing and promotional activities are important for eCommerce stores. However, one of the common challenges that most online stores still face is cart abandonment.
If you own a WooCommerce store, you too probably have seen several customers regularly visiting your online store but leaving without completing any orders.
A little deeper analysis will show you that many of these customers are lost due to WooCommerce cart abandonment. This can seriously impact your potential revenue growth and marketing efforts.
However, one of the best ways to handle this issue is to run abandoned cart recovery campaigns.
Today, we will take a closer look at 5 great WooCommerce cart abandonment email campaigns that can help you set up persuasive email campaigns to win back potential customers who abandon carts.
Let’s dive in.
What Are Abandoned Carts?
Sometimes, when a prospect is browsing through your website and adds products to the cart, there are instances where they leave without placing the order for those products. This situation is called an abandoned cart.
Following are a few reasons why people abandon carts:
- The customer is just browsing and not ready to buy yet.
- Extra costs like shipping or taxes, added to the product price may make them rethink the purchase.
- Prospect wants to compare prices with other sites before deciding.
- May get distracted and forget to go back to checkout.
- They have concerns about payment security or privacy.
Why Is It Important To Recover Abandoned Carts?
Recovering abandoned carts should be a priority for your e-commerce store. When a customer leaves items in their cart, it means they are interested enough to consider buying. Their business is still up for grabs if you can bring them back.
If you are able to strategically re-engage with potential customers who showed interest in the products but didn’t finalize the purchase, you have a chance to recover lost revenue, enhance conversion rates, and cultivate long-term customer relationships. It’s an opportunity to remind and incentivize customers to complete their purchases, thereby maximizing sales opportunities.
Ways To Reduce Cart Abandonment
Here are some tactics you can use to minimize abandoned carts in the first place:
- Simplify the checkout process so it’s fast and easy.
- Set up an automated abandoned cart recovery flow using email or retargeting.
- Offer free shipping or discounts to incentivize purchase completion.
- Add visibility into order costs like taxes and shipping earlier in the process.
- Provide reassurance around security, privacy, and returns.
- Retain customer details so they can retrieve their cart later.
Email automation is one of the most effective ways to recover abandoned carts, which we’ll explore more in this post.
5 Best WooCommerce Cart Abandonment Recovery Plugins [2024]
To effectively tackle cart abandonment, you need the right tools. These tools should not only track abandoned carts but also enable you to set up email follow-ups, monitor customer actions upon recovery, and provide comprehensive analytics. Let’s dive into the top five plugins that excel in these areas.
Quick List of 5 Best WooCommerce Abandoned Cart Recovery Plugins
| Plugin | Pricing | Ease Of Use | Key Features |
|---|---|---|---|
| Mail Mint | $149.99 – $399.99 | Fairly Easy | Lead Collection & Management Email Marketing & Automation Integration with WordPress WooCommerce Email Automation Recurring Email Campaigns |
| ShopMagic | $69 – $299 | Moderately Easy | Guest User Tracking Email Customization Automated Reminders Versatile Integration User-Friendly Interface |
| CartBounty | $0 – $1295 | Farily Easy | Live Shopping Cart Monitoring Automated Abandoned Cart Recovery Exit Intent Popup Efficient Lead Capture GDPR Compliance |
| Abandoned Cart Pro | $299 – $499 | Moderately Easy | Email Reminder Setup Template Customization Recovery Reports Guest User Tracking Easy Integration |
| Cart Lift | $0 – $169.99 | Fairly Easy | Automated Email Campaigns Analytics Dashboard Add to Cart Popup Modal Compatibility GDPR Compatible |
Let us look at each of these tools more closely.
1. Mail Mint
Mail Mint is an emerging email marketing automation tool for WordPress and WooCommerce. Besides being a great email marketing solution, one of its great specialties is the ability to set up custom WooCommerce cart abandonment recovery email campaigns.
This plugin will let you track abandoned carts, design custom email workflows, create personalized email campaigns, and regularly recover abandoned customers.
Exclusive Mail Mint Features For Abandoned Cart Recovery
- Abandoned Carts Tracking: Automatically tracks abandoned customers along with cart details, time, IP, etc.
- Cart Abandonment Automation: Trigger automation email workflows upon cart abandonment.
- Controlled Cart Abandonment Tracking: Define the time until a cart is considered abandoned, and assign specific lists & tags.
- GDPR Compliance: Allow adding a consent message to maintain GDPR compliance.
- Detailed Performance Tracking: Get complete reports on carts abandoned, carts recovered, and carts lost, along with revenue earned.
- Personalized Email Campaigns: Design emails and embed abandoned cart products with full email design customizations.
Mail Mint Pricing
Mail Mint offers a range of pricing plans, including a free version for basic needs and premium plans starting from $149.99/year to $399.9/year. Each tier offers additional features and capabilities.
How To Get Mail Mint?
To get started with Mail Mint, visit their Pro Plugin page and choose the plan that best fits your needs.
2. ShopMagic Abandoned Cart
ShopMagic Abandoned Cart is a WooCommerce plugin known for its customization prowess, enabling tailored strategies for cart recovery through personalized follow-ups and conditional triggers, maximizing chances of conversion.
ShopMagic Abandoned Cart Features
- Guest User Tracking: Recovers carts from both logged-in and guest shoppers.
- Email Customization: Personalize your emails with dynamic content for higher engagement.
- Automated Reminders: Set up automated emails to remind customers of their abandoned carts.
- Versatile Integration: Works well with various email marketing tools for a broader reach.
- User-Friendly Interface: Easy to set up and manage, making it ideal for all user levels.
ShopMagic Abandoned Cart Pricing
ShopMagic offers a free version with essential features and a Pro version starting at $69/year, going up to $299 as a one-time payment for advanced functionalities.
How To Get ShopMagic Abandoned Cart?
To enhance your cart recovery strategy with ShopMagic, visit their Pro Plugin page and select the plan that suits your business needs.
3. CartBounty
CartBounty is a comprehensive WooCommerce plugin acclaimed for its detailed abandonment analytics and automated recovery emails, empowering businesses with actionable insights to optimize their cart recovery strategies effectively.
CartBounty Features
- Live Shopping Cart Monitoring: Tracks all shopping cart activity from the moment an item is added.
- Automated Abandoned Cart Recovery: Saves time by automating the recovery process.
- Exit Intent Popup: Captures user emails to minimize cart abandonment.
- Efficient Lead Capture: Gathers user contact details early in the shopping process.
- GDPR Compliance: Ensures data privacy and compliance with regulations.
CartBounty Pricing
CartBounty offers a free version with core functionalities. The Pro version, with advanced features, starts at $92/year for a single site license and goes up to $1295/year for agency sites.
How To Get CartBounty?
To get CartBounty Pro, head over to their Pro Plugin page and select the plan that best suits your online store’s needs.
4. Abandoned Cart Pro for WooCommerce
Abandoned Cart Pro for WooCommerce is a feature-rich plugin offering pre-designed email templates, cart recovery reports, and customizable reminders, simplifying the process of re-engaging potential customers and reclaiming lost sales.
Abandoned Cart Pro for WooCommerce Features
- Email Reminder Setup: Sends reminders to customers about their abandoned carts.
- Template Customization: Offers customizable email templates for a personal touch.
- Recovery Reports: Provides detailed reports on abandoned and recovered carts.
- Guest User Tracking: Capable of tracking carts abandoned by guest users.
- Easy Integration: Seamlessly integrates with your WooCommerce store.
Abandoned Cart Pro for WooCommerce Pricing
This plugin is free to use, with a Pro version available for those seeking more advanced features.
How To Get Abandoned Cart Pro for WooCommerce?
To access more powerful features, you can upgrade to the Premium version of Abandoned Cart Pro for WooCommerce.
5. Cart Lift
Cart Lift is a powerful plugin for recovering abandoned carts in WooCommerce and Easy Digital Downloads stores. It stands out for its simplified automated email recovery campaigns, detailed analytics, and robust dashboard to track and observe your recovery campaign performance.
Cart Lift Features For Cart Abandonment Recovery
- Automated Email Campaigns: Set up email sequences to re-engage customers who abandoned their carts.
- Analytics Dashboard: Track the performance of your recovery campaigns with detailed analytics.
- Add to Cart Popup Modal: A unique feature to capture emails and reduce cart abandonment.
- Widespread Compatibility: Works with any theme and handles any number of abandoned carts.
- GDPR Compatible: Ensures compliance with data privacy regulations.
Cart Lift Pricing
Cart Lift offers a free version, with the Pro version providing additional features and capabilities from a free plan to $127.49/year.
How To Get Cart Lift?
To boost your revenue with Cart Lift’s advanced features, visit their Pro Plugin page and choose the appropriate plan for your business.
Example Of A Good Abandoned Cart Recovery Email Campaign
A good abandoned cart recovery email campaign involves multiple emails with a strategic approach to try and convince a prospect to come back and complete the unfinished order. Let us look at an example of a good abandoned cart recovery campaign.
In this case, we will use Mail Mint to show the process so that you have a better idea of how it works.
Let’s create an example scenario for an online digital products store, such as an e-book retailer, using Mail Mint for an abandoned cart recovery email campaign.
Step 1 – Update Abandoned Cart Settings in Mail Mint
In Mail Mint’s settings, you will get the option to configure the abandoned cart recovery process.
Let’s decide that a cart is considered abandoned if the checkout isn’t completed within 1 hour and the user will be added to the “abandoned cart’ list.
Step 2 – Set Up Your Abandoned Cart Recovery Automation Workflow
Go to the Automation menu in Mail Mint and set up a three-automated email series for abandoned cart customers.
Email 1 – The Friendly Reminder (Sent 1 hour After Abandonment)
This initial email is a gentle nudge, reminding the customer about the course they were interested in. It includes an inviting image or graphic of the course, a brief description, and a clear call-to-action button leading them back to their cart.
Email 2 – The Incentive Offer (Sent 24 Hours After Abandonment)
If the first email doesn’t result in a conversion, this follow-up includes a limited-time discount offer. The message should create a sense of value, highlighting the benefits of the course and how the discount is an exclusive opportunity.
Email 3 – The Final Call (Sent 48 Hours After Abandonment)
This email is your final attempt to recover the cart. It emphasizes the expiry of the special offer, adding urgency to the message. The content should encourage immediate action to take advantage of the discount before it’s gone.
Step 3 – Design Your Emails
Select each email action and then create the email designs using Mail Mint’s drag-and-drop email customizer
And that’s it. Your abandoned cart recovery campaign will be ready in Mail Mint. Then you will be able to track who abandoned carts in your store, how many were recovered, etc.
- Learn more about how to use Mail Mint to recover abandoned carts.
Conclusion
As you saw, each of the plugins on this list has its own potential benefits, while allowing you to track and recover abandoned carts in your WooCommerce store.
If done right, you will be able to recover enough customers to help boost your overall revenue significantly.
On a short note, we recommend you try using Mail Mint. It will not only allow you to set up WooCommerce cart abandonment recovery campaigns, but also manage leads, run email campaigns, and set up email automation workflows for your entire WooCommerce store. The rest of the plugins are mainly focused on abandoned cart recovery whereas Mail Mint will help you manage your overall email marketing efforts.
Now, go ahead, choose your ideal abandoned cart recovery plugin, and start growing your WooCommerce revenue significantly.
Frequently Asked Questions (FAQs)
1. How often should I send abandoned cart emails?
Ideally, send the first email within a few hours of cart abandonment, followed by a second email after 24 hours, and a final reminder after 48 hours. This sequence balances persistence with respect for the customer’s inbox.
2. Can abandoned cart plugins integrate with other marketing tools?
Yes, most abandoned cart plugins offer integrations with various marketing tools. This integration allows for a more streamlined marketing strategy, combining email campaigns with other marketing efforts.
3. Are abandoned cart recovery plugins GDPR compliant?
Many abandoned cart plugins are designed to be GDPR compliant, ensuring customer data is handled securely and with consent. Always check the plugin’s specific features for GDPR compliance.
4. Do abandoned cart plugins work for guest users?
Several plugins offer the functionality to track and recover carts abandoned by guest users, not just registered customers. This feature is crucial for capturing a broader range of potential sales.
5. How do I measure the success of my abandoned cart recovery campaign?
Measure success through metrics like recovery rate, which is the percentage of abandoned carts that convert into sales, and overall increase in revenue. Most plugins provide analytics to track these metrics effectively.
