Email Marketing vs Newsletter: What’s the Difference and Which Should You Use?
If you’re new to email marketing, it’s easy to think that email marketing and email newsletters are the same thing. That’s because both are sent...
Author: Md Shamsul Alam Sabuj
Md Shamsul Alam Sabuj enjoys helping businesses grow by finding practical ways to attract more customers, improve conversions, and create better customer experiences. Over the years, he has worked across growth marketing, eCommerce strategy, product marketing, sales funnels, and email marketing, contributing to the growth of WordPress plugins, WooCommerce solutions, and SaaS products. His work has helped online businesses improve their average order value (AOV), conversion rates, and long-term growth. Everything he shares comes from hands-on execution, continuous experimentation, and lessons learned from working with real products and real customers.
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Recent POSTS
Transactional Email vs Marketing Email: Key Differences, Examples & Best Practices
If you’ve ever set up email for your business, you’ve probably sent both transactional and marketing emails. At first, they don’t seem that different. They...
Email Marketing Automation Best Practices: The Complete Guide for 2026
Today, almost every e-commerce business uses some form of email automation. At the very least, they have a welcome email, an abandoned cart reminder, or...
eCommerce Customer Segmentation: The Right Email to the Wrong Customer Is Still the Wrong Email
I’ve been working with emails for a few years now, and through real execution, I’ve learned a few important things about email marketing success. Now,...
5 Best Self Hosted Email Marketing Plugins for WordPress in 2026
My store is in WooCommerce, but my customer data and automation are somewhere else. If you’ve had that thought, you already know the friction. Every...
Just Out: Win Back Inactive Subscribers Automatically With Mail Mint
If you have been doing email marketing for a while, then you will notice that, over time, some leads stop opening your emails. And I’m...
WordPress Email Plugin vs SaaS: Can It Really Replace Tools Like Mailchimp?
Running a WordPress site may often come with several challenges. And one challenge you will readily hear about is managing emails — and most people...
Case Study: How John Mac Reduced Email Marketing Costs By 35% With Self-Hosted Emails (vs SaaS)
If you run an agency and rely heavily on email marketing, then you should see how John Mac managed to reduce his email marketing costs...
You Don’t Need Mailchimp for WooCommerce Email Marketing (Run Everything Inside WordPress)
What email tool do you use for your WooCommerce store? It’s either Mailchimp or a similar SaaS tool, right? I know because there’s a good...
