Email marketing is considered the best marketing strategy in any niche. However, let’s face it – sending emails isn’t as straightforward as it seems. It’s about making an impact, not just sending messages.
You have to worry about the email copy, structure, best practices, spam score, strategy, and so much more.
The good thing is, today, you will find several resources to learn email marketing. And one of the best ways to improve your email skills is by reading good email marketing books.
Marketing pioneers from around the world have written amazing books on email marketing to help you hone your skills and run successful campaigns.
Today, I have rounded up some of the best email marketing books that will cover everything you need to know to grow your business using emails. Plus, you will learn a few unique strategies from experts that can help you boost your email success rate significantly.
So, let’s begin.
Why read books to learn about email marketing?
Email marketing is a common topic, and many resources are available online. But then, why would you read a book?
Well, here’s the thing. A book is where an expert shares his/her experience on email marketing and devises a guide you can follow.
Yes, you can learn a lot about email marketing online. But a book will give you a personal point of view from the writer, which is often unique to what you get on YouTube. You may get to know about various situations he/she faced in the past and have managed to overcome them.
So, you will be able to get personal tips that may help to take your email marketing knowledge to a whole new level.
Here are some more reasons you should read the email marketing books:
- To learn from the experts
Well, here’s the thing. A book is where an expert shares his/her experience on email marketing and devises a guide you can follow.
Yes, you can learn a lot about email marketing online. But a book will give you a personal point of view from the writer, which is often unique to what you get on YouTube!
- Personal tips to handle various situations
You may get to know about various situations the writers faced in the past and have managed to overcome them. So, you will be able to get personal tips that may help to take your email marketing knowledge to a whole new level!
- Easier to understand
This is even more important for beginners in email marketing or marketing in general. If you are new at it, books are much easier to understand and follow than online guides. (Though a few premium courses can sometimes be great.)
- Identify flaws in your plans
After learning new ideas, experiences, and strategies, you will be able to evaluate and cross-check your existing email marketing plans. If your current plan does not work, then why it’s not working you can justify this with the case studies from these books. If the plan is working, then you will gain knowledge of how to upgrade it for a better output!
In total nothing will skip in your eyes, you can identify every possible scope for the betterment of your email marketing strategies.
As I introduce each book in the list, I will highlight what you will learn from them and why they are effective.
7 Best Email Marketing Books You Must Read
Following are some of the best email marketing books out there that are well-written and have actionable tips from email experts.
- Email Marketing Rules by Chad S. White
- Email Persuasion by Ian Brod
- The New Email Revolution by Robert W. Bly
- Email Marketing Demystified by Matthew Paulso
- 30-Day Step-By-Step Formula For Growing Your Online Business With Email Marketing by Nathalie Lussier
- 6. 300 Email Marketing Tips By Meera Kothand
- Email Marketing That Doesn’t Suck by Bobby Klinck
1. Email Marketing Rules by Chad S. White
Chad S. White shares his 13 years of digital and email marketing wisdom in one of the best email marketing books ever – Email Marketing Rules. His experience has led email marketing teams at major organizations such as Oracle, Salesforce, Responsys, and ExactTarget.
Topics Covered In This Book
- Ensuring emails comply with network service provider guidelines.
- Identifying subscriber sources for optimization.
- Engaging both inactive and loyal subscriber groups.
- Leveraging automated email features for better marketing.
- Managing inactive subscribers to reengage or remove them from your list.
Why should you read Email Marketing Rules by Chad S. White?
It is a practical guide that cuts through the clutter to help you effectively plan, build, and optimize your email marketing campaigns. His practical insights and 150 best practices in this book originate from his extensive hands-on experience. That is why, it is a reliable source for mastering email marketing strategies.
However, one important notice for you. If you have a basic understanding of email marketing, then it is the best book for you. It is not suitable for beginners but is ideal for those who are looking to enhance their email marketing expertise.
2. Email Persuasion by Ian Brodie
Ian Brodie is a marketing consultant with decades of experience in this field. His book “Email Persuasion” is a great email marketing book that will help you uncover the secrets of crafting persuasive emails that resonate with both your customers and businesses. Read this book and learn from one of the “Top 50 Global Thought Leaders in Marketing and Sales”!
What Topics Does the Book Cover:
- Understanding the fundamentals of email marketing.
- Developing the art of crafting compelling email content.
- Exploring the world of email metrics and analytics.
- Creating personalized and persuasive emails.
- Building and managing an engaged subscriber list.
- Implementing automation for more effective email marketing.
Why should you read Email Persuasion by Ian Brodie?
This book is a treasure trove of practical advice and strategies to help you become an expert email marketer.
It is specially designed for digital marketers who want to specialize in email marketing. Whether you’re a beginner or an intermediate-level email marketer, it’s a great resource if you want to gain expertise in persuasive email marketing to achieve better results.
3. The New Email Revolution by Robert W. Bly
If you’ve spent countless hours watching videos on email marketing without success in creating a winning strategy, “The New Email Revolution” is the solution you need.
The writer Robert W. Bly, an accomplished American writer and copywriting expert, authored this book in 2018. He also wrote some of the best books on marketing. But in this book, his expertise shines through as he guides readers in mastering email marketing strategies!
What Topics Does the Book Cover:
- A variety of suitable email templates for various scenarios.
- Best time to send emails and when to hold back.
- Ways of crafting profitable, engaging, and persuasive email templates.
- Factors that may be undermining a company’s email marketing strategy.
- Evaluation of the overall success of email marketing campaigns.
Why should you read The New Email Revolution by Robert W. Bly?
This book is a valuable resource for anyone looking to enhance their email marketing skills and create successful email campaigns. Whether you’re a beginner or already have some experience, “The New Email Revolution” provides practical guidance.
Additionally, it will help you to develop effective email marketing strategies and write compelling emails even when they seem elusive.
4. Email Marketing Demystified by Matthew Paulson
“Email Marketing Demystified” is written by Matthew Paulson, a digital marketing expert and founder of MarketBeat, an Inc. 5000 financial media company. In this book, he shares his knowledge to help companies or individuals build email lists, create engaging email content, and generate revenue.
What Topics Does the Book Cover:
- Starting an email list from scratch.
- Understanding the value of your email list.
- Writing effective email content.
- Exploring outbound email marketing.
- Complying with email marketing regulations.
- Avoiding spam folders and ensuring email delivery.
- Maximizing the impact of email marketing funnels.
- Generating revenue through email campaigns.
- Choosing the right email service providers.
Why should you read “Email Marketing Demystified” by Matthew Paulson?
This book was written to help every email marketer at the intermediate and advanced levels. It aims to provide practical insights and strategies to enhance your email marketing skills.
You can explore the intricate world of email marketing by the techniques used by the top email marketers.
5. 30-Day Step-By-Step Formula For Growing Your Online Business With Email Marketing by Nathalie Lussier
In Nathalie Lussier’s practical email marketing book, you’ll set out on a 30-day journey, where each day’s small actions add up to significant email list growth. The writer is an experienced entrepreneur. Dedicatedly works in simplifying web development and demystifying technology.
Her expertise ensures that complex concepts become accessible and actionable for her clients all over the world!
What Topics Does the Book Cover:
- How to expand an email list strategically, is a fundamental step for reaching a wider audience.
- Methodology of attracting the right audience, ensuring that the emails resonate with those who matter most.
- List-building processes through automation, that focus on strategic aspects of a business.
- Secrets of converting subscribers into loyal customers, and driving revenue growth through effective email marketing strategies.
Why should you read this book by Nathalie Lussier?
This book is primarily for individuals at the intermediate and advanced levels of email marketing. It provides practical insights and strategies to enhance your email marketing skills and knowledge.
Every chapter focuses on a specific list-building aspect, empowering you to attract more of your ideal clients and customers, ultimately helping you expand your online business. You will observe gradual improvement in your email marketing strategies by targeting your ideal customers with Nathalie Lussier’s actionable ideas!
6. 300 Email Marketing Tips By Meera Kothand
“300 Email Marketing Tips” by Meera Kothand offers a comprehensive email marketing course in writing emails to strengthen your business. She is an expert email marketer. And provides actionable insights for you, so that your emails are not deleted from your clients’ inbox.
What Topics Does the Book Cover:
Within this invaluable resource, you’ll find guidance on various topics, including:
- The significance of branding in email marketing strategies.
- Essential elements that emails (welcome, onboarding, retention, etc.) should incorporate.
- Effective planning of email calendars.
- Authentication of the progress of your email campaigns.
- Adding lead magnets into emails and understanding their purpose.
- Generating innovative email content ideas.
Why should you read “300 Email Marketing Tips” by Meera Kothand?
In this book, the author compiles 300 tips that cover every aspect of email marketing, from list building and strategy development to email writing, lead generation, and revenue generation.
Therefore, this book is ideal for you to enhance your email marketing skills. Whether you are a complete beginner or an experienced marketer, this 134-page book is packed with actionable tips and tricks. Undoubtedly it will breathe new life into your email marketing efforts!
7. Email Marketing That Doesn’t Suck by Bobby Klinck
“Email Marketing That Doesn’t Suck” by Bobby Klinck is one of the best books on email copywriting. Here you will see, that the author breaks down the art of email copywriting for both beginners and experienced marketers.
The author is a Harvard Law graduate but chose the path to become an online entrepreneur. In 2017 he entered the online business with this legal stuff and rescuing the companies from being drawn with legal issues! After reading this book, you can write emails that will not face any legal issues.
What Topics Does the Book Cover:
- Bobby’s experience using emails to sell seemingly ordinary products like legal templates effectively.
- Avoiding overly salesy language in emails while building meaningful connections with subscribers.
- The CATCH system is a valuable framework for crafting engaging emails.
- Setting up nurturing, welcome, and sales sequences for maximum impact.
Why should you read “Email Marketing That Doesn’t Suck” by Bobby Klinck?
The advices are practical and the whole book is based on the author’s real-life use of copywriting in email marketing.
This book is aimed at a wide audience, from beginners to advanced marketers, providing valuable insights for enhancing email marketing strategies. This unconventional yet effective approach will help you to craft engaging emails that resonate with your subscribers.
How To Conduct Email Marketing In WordPress Easily?
Once you become good at emails by reading the books on email marketing, you will want to use a reliable tool to implement what you learned.
If you are using a WordPress site, then one of the best tools to use is Mail Mint.
Mail Mint is currently the easiest email marketing automation tool in WordPress where you can collect & organize leads, and then run email campaigns. Plus, you will be able to setup automation workflows for your leads for best results.
You will have full control over everything – perfect for testing out your new skills from these email marketing books.
Final Thoughts
There is no limit to gaining knowledge, and with the right set of guides to help you out, you, too, can become a pro with emails.
Writers such as Chad S. White, Matthew Paulson, and the rest of the writers on this list have extensive experience in the field of email marketing. Reading these best email marketing books means you are getting direct pointers from these expert marketing specialists.
So go ahead and start reading these amazing books and improve your email marketing skills now.
