10 Great Email Drip Campaign Examples with High Engagement Rates [2025]

Email automation is essential for any online business today. By strategically planning automated email drip campaigns, you can engage with prospects, boost conversions, and build customer loyalty.

Automated emails generate 320% more revenue than non-automated ones.

That’s the power of a well-crafted email drip campaign. Sometimes, you need a unique email series to achieve the best results.

In this article, you’ll discover 10 email drip campaign examples that are designed to connect with customers and trigger additional sales without constantly planning campaigns manually.

• When done right, these campaigns can win over your customers’ brand preferences and bring in repeat business.
• Plus, they save you hours of work by engaging with customers while you focus on growing other aspects of your business.

Let’s get started,

What are Email Drip Campaigns?

Email drip campaigns are a series of automated, pre-written emails sent to leads or customers based on specific triggers, such as actions or time delays.

These campaigns help nurture leads, engage customers, and drive conversions by sending targeted and personalized messages.

For example, suppose you are an online business coach who uses a drip campaign to nurture new leads by sending a series of emails.

The first email could provide a free business growth guide, the second might share a success story, and the third email could offer a discount on a coaching session.

These campaigns will enable you to automate parts of your marketing strategies, saving time and resources while delivering personalized experiences that resonate with the audience’s interests and needs.

Importance of High Engagement Rate in Email Drip Campaigns

To achieve success in drip campaigns, it’s important to ensure high engagement rates among recipients.

Engaging content can help create a stronger connection with the audience, prompting action and building long-term relationships

i. Impact on Conversion Rates and Sales

When your emails are engaging, people are more likely to act on them. This means higher click-through rates leading to more website visits, and ultimately, more sales.

Engaging content in your emails can persuade subscribers to make a purchase, sign up for a service, or engage with your brand in other profitable ways.

ii. Building Customer Relationships and Loyalty

Engagement also means building stronger relationships. When subscribers find your emails helpful and relevant, they start trusting your brand more.

This trust turns casual buyers into loyal customers who are more likely to make repeat purchases and recommend your brand to others.

iii. Enhancing Brand Awareness and Recall

Engaging emails help keep your brand at the forefront of your subscribers’ minds.

When you consistently provide valuable content, subscribers remember your brand and are more likely to think of you when they need services or products you offer.

This not only helps in retaining customers but also attracts new ones as your brand gains a reputation for being helpful and informative.

Factors Influencing Email Drip Campaign Engagement

Several key factors play a crucial role in determining the success of your email drip campaigns. Let’s break them down:

i. Personalization and Segmentation

You can tailor your emails to address the specific interests, needs, or behaviors of different segments of your audience to increase relevance.

This means using data like purchase history, location, or engagement level to create more targeted, personalized content.

When you send emails that resonate personally with your subscribers, they’re more likely to engage, leading to higher open and click-through rates.

ii. Compelling Content and Copywriting

Your words need to grab attention, spark interest, and encourage action. This involves writing clear, concise, and engaging copy that speaks directly to your audience’s needs and interests.

Use language that’s easy to understand and relatable. Remember, the goal is to connect with your readers and provide them with value, whether it’s through informative content, entertaining stories, or compelling offers.

iii. Timing and Frequency of Emails

Sending emails too frequently can lead to subscribers tuning out or unsubscribing, while infrequent emails might cause them to forget about your brand.

Use suitable delays between each email to control this. The ideal time is to use 3-day delays, depending on the duration of the campaign.

However, the timing can influence engagement differently in different industries. So do test it out with different delays to see which one works best for you.

iv. Use of Visuals and Multimedia

People process visuals faster than text, so using images, infographics, or videos can make your emails more attractive and easier to digest.

Visuals also help in breaking up text, making your emails more skimmable and enjoyable to read. Just make sure they’re relevant to your content and add value to your message.

v. Clear and Actionable CTAs (Call to Action)

Make your CTAs clear, concise, and compelling. Use action-oriented language and make it obvious what you want the reader to do next, whether it’s to shop now, learn more, or sign up.

A well-crafted CTA can significantly increase your click-through rates and drive more conversions.

vi. Use Of Storytelling Techniques

You can actively use narratives that resonate with your audience and create an emotional connection that mere facts or features can’t achieve.

Share stories about your brand, customer experiences, or even behind-the-scenes glimpses into your business.

Good storytelling keeps your audience engaged and makes your emails something they look forward to receiving.

10 Email Drip Campaign Examples with High Engagements

Let’s explore some of the most effective email drip campaign examples that have shown high engagement rates.

1. Welcome Series

A welcome series is a strategic sequence of emails designed to warmly greet new subscribers or customers, setting the tone for their interaction with your brand.

Typically, the series will help introduce your brand, establish expectations, and initiate engagement. This welcome process is crucial for building a positive relationship from the outset.

Through a carefully crafted welcome series, you can guide users into your brand’s ecosystem, providing a seamless introduction while encouraging them to explore your products or services.

Example of a Welcome Series Drip

Let’s consider a Welcome email drip series for a subscription-based online service – a fitness app.

Following is a great Welcome email drip series for onboarding and optimization.

1. Immediate Welcome Email
   • Content: A warm welcome message, introducing the user to the fitness app and its key features.
   • Purpose: Establish a positive first impression and provide initial guidance.
   • Conditions: Triggered immediately upon user registration.

2. Day 2: Getting Started Guide
   
   • Content: A detailed guide on how to set up user profiles, input fitness goals, and browse available workouts.
   • Purpose: Encourage users to explore and customize their experience.
   • Conditions: Sent 2 days after the first welcome email.

3. Day 5: Personalized Workout Recommendations
   • Content: Customized workout suggestions based on the user’s fitness goals and preferences.
   • Purpose: Engage users with tailored content to enhance their experience.
   • Conditions: Sent 3 days after the getting started guide, based on user activity or preferences recorded during that time.

4. Day 10: Tracking Progress and Achievements
   • Content: Guidance on how to track workouts, log progress, and celebrate achievements within the app.
   • Purpose: Encourage users to engage with the tracking features, fostering a sense of accomplishment.
   • Conditions: Sent 5 days after the personalized workout recommendations, or triggered by the user completing a certain number of workouts.

5. Day 14: Exclusive Content Access
   • Content: Introduce exclusive premium features or content available with a subscription upgrade.
   • Purpose: Drive conversions to premium subscriptions by showcasing additional benefits.
   • Conditions: Sent 4 days after the progress tracking email, or triggered based on the user’s interaction with previous emails.

6. Day 21: Community Engagement
   • Content: Encourage users to join the app’s community forums, social media groups, or challenges.
   • Purpose: Foster a sense of community and social interaction among users.
   • Conditions: Sent 7 days after the exclusive content email, or based on the user’s level of interaction within the app.

7. Day 30: Survey and Feedback Request
   • Content: A brief survey to gather feedback on the user experience and any potential improvements.
   • Purpose: Gain insights for app enhancement and demonstrate a commitment to user satisfaction.
   • Conditions: Sent 9 days after the community engagement email, or based on the user’s activity level.

This Welcome Email Drip Series aims to guide users progressively through the app’s features, keeping them engaged and motivated while providing opportunities to explore premium offerings and become an active part of the community.

Important Note: Now, while this is a 30-day email series, ensure you have set up conditional steps in a way so that when an email is sent but not opened, the next email will not be sent, and rather the same email will be re-sent.

That’s what will make this a drip series. This will apply to all drip series explained in this article.

2. Educational Course Email Drip Campaign

Educational Course Drips are a series of emails centered around delivering valuable educational content or courses.

These campaigns focus on providing knowledge and nurturing leads through informative materials.

You can offer valuable insights to position your business as an expert in your field, building trust and credibility with your audience.

Example of an Educational Course Drip

• Immediate Welcome Email
  • Content: Warm welcome, overview of the coding bootcamp, and initial instructions.
  • Purpose: Set the tone, confirm enrollment, and provide initial information.
  • Conditions: Triggered upon successful enrollment.

2. Day 3: Introduction to Basic Concepts
   • Content: Introduction to fundamental coding concepts with links to introductory materials.
   • Purpose: Lay the foundation for upcoming lessons.
   • Conditions: Sent 3 days after the welcome email or upon the user’s enrollment confirmation.

3. Day 7: Hands-On Exercise
   • Content: Practical coding exercise related to the concepts introduced in the previous email.
   • Purpose: Encourage hands-on learning and application of knowledge.
   • Conditions: Sent 4 days after the introduction to basic concepts, or based on the user’s interaction with previous emails.

4. Day 14: Advanced Concepts and Case Study
   • Content: Introduction to more advanced coding concepts, accompanied by a real-world case study.
   • Purpose: Challenge participants with more complex material and demonstrate real-world application.
   • Conditions: Sent 7 days after the hands-on exercise or based on the user’s progress.

5. Day 21: Peer Collaboration Opportunity
   • Content: Information on discussion forums or group collaboration sessions for participants.
   • Purpose: Foster a sense of community and collaborative learning.
   • Conditions: Sent 7 days after the advanced concepts email or based on the user’s activity.

6. Day 28: Instructor Q&A Session Announcement
   • Content: Announcement of a live Q&A session with instructors for participants to ask questions.
   • Purpose: Provide direct interaction with instructors and address participant queries.
   • Conditions: Sent 7 days after the peer collaboration email or based on the user’s engagement.

7. Day 35: Final Project Details
   • Content: Introduction to the final project, including guidelines and expectations.
   • Purpose: Prepare participants for the culmination of the course.
   • Conditions: Sent 7 days after the instructor Q&A session announcement or based on the user’s progress.

8. Day 45: Course Completion and Next Steps
   • Content: Congratulations on completing the course, information on certificates, and next steps.
   • Purpose: Celebrate achievements and guide participants on what to do after completing the course.
   • Conditions: Sent 10 days after the final project details email or upon the completion of the final project.

This Educational Course Drip Campaign is designed to progressively guide participants through the coding BootCamp, providing a structured and engaging learning experience over time.

3. Promotional Email Drip Campaigns

You can plan email drip campaigns for promotional purposes. These email series are aimed at promoting products, discounts, or special offers.

Such a series will include strategically crafted emails to drive conversions and boost sales by creating a sense of urgency or exclusivity.

Example of a Promotional Drip Campaign

Let’s consider a promotional email drip campaign for an e-commerce store running a sale on electronic gadgets.

Here’s a possible email drip series you can use.

1. Sale Announcement Email
   • Content: Announcement of the sale, highlighting key discounted products and their features.
   • Purpose: Generate immediate interest and awareness of the ongoing sale.
   • Conditions: Triggered upon the start of the sale.

2. Day 2: Featured Product Spotlight
   • Content: In-depth showcase of a specific discounted product, emphasizing its benefits.
   • Purpose: Drive interest in a particular item and encourage early purchases.
   • Conditions: Sent 2 days after the sale announcement or based on user interaction with the announcement email.

3. Day 5: Limited-Time Offers Reminder
   • Content: Reminder of limited-time discounts and scarcity of products.
   • Purpose: Create a sense of urgency and drive immediate action.
   • Conditions: Sent 3 days after the featured product spotlight or based on user engagement.

4. Day 10: Flash Sale Alert
   • Content: Announcement of a flash sale with additional discounts on select products.
   • Purpose: Generate excitement and capture attention for a short-term promotion.
   • Conditions: Sent 5 days after the limited-time offers reminder or based on user behavior.

5. Day 15: Cross-Sell Opportunities
   • Content: Suggestions for complementary products or accessories with discounts.
   • Purpose: Encourage users to explore additional items and increase the average order value.
   • Conditions: Sent 5 days after the flash sale alert or based on the user’s browsing history and preferences.

6. Day 20: Exclusive VIP Discount
   
   • Content: Exclusive discount code for VIP customers or those who have shown high engagement.
   • Purpose: Reward loyal customers and boost sales from a specific segment.
   • Conditions: Sent 5 days after the cross-sell opportunities email or based on the user’s purchase history.

7. Day 25: Final Hours of Sale
   • Content: Last-chance reminder of the sale ending soon and remaining discounts.
   • Purpose: Create a sense of urgency for final purchases before the sale concludes.
   • Conditions: Sent 5 days after the abandoned cart reminder or based on user behavior during the sale.

This promotional email drip campaign is designed to maximize engagement and conversions by strategically delivering promotional content at different stages of the sale, leveraging urgency, exclusivity, and personalized offers to drive customer action.

4. Re-engagement Email Drip Campaigns

Re-engagement email drip campaigns are designed to reignite the interest of inactive subscribers.

You can use these campaigns to focus on reconnecting with the audience, encouraging them to re-engage or take specific actions to revive their relationship with your brand.

Example of a Re-engagement Email Drip Series

Suppose you are setting up a re-engagement email drip campaign for your online fashion retailer business, targeting inactive subscribers.

Let us look at the possible steps involved in such re-engagement email drips.

1. Initiate Reactivation Email Series
   • Content: A compelling subject line emphasizing a special offer or exclusive discount.
   • Purpose: Prompt inactive subscribers to revisit the online store and make a purchase.
   • Conditions: Triggered when a subscriber has been inactive for a specific duration, e.g., 60 days.

2. Day 7: Product Recommendations
   • Content: Showcase personalized product recommendations based on the subscriber’s previous purchases or browsing history.
   • Purpose: Rekindle interest by presenting relevant and appealing products.
   • Conditions: Sent 7 days after the reactivation email or based on user activity.

3. Day 14: Limited-Time Discount
   • Content: Highlight a time-limited discount or special promotion to create a sense of urgency.
   • Purpose: Encourage immediate action by offering an attractive incentive.
   • Conditions: Sent 7 days after the product recommendations email or based on the user’s interaction.

4. Day 21: Exclusive VIP Access
   • Content: Offer exclusive access to a members-only sale or early access to new arrivals.
   • Purpose: Reward loyal customers and make them feel special, encouraging them to return.
   • Conditions: Sent 7 days after the limited-time discount email or based on the user’s engagement.

5. Day 30: Survey and Feedback Request
   • Content: A brief survey asking for feedback on the shopping experience and reasons for inactivity.
   • Purpose: Gain insights into customer preferences and concerns while encouraging interaction.
   • Conditions: Sent 9 days after the exclusive VIP access email or based on the user’s activity.

6. Day 45: Last Chance Reminder
   • Content: A final re-engagement email with a last-chance offer or reminder of expiring discounts.
   • Purpose: Create a final sense of urgency and motivate subscribers to take action.
   • Conditions: Sent 15 days after the survey and feedback request or based on the user’s engagement.

7. Day 60: Farewell and Opt-out Option
   • Content: A farewell email expressing gratitude for past engagement and providing an easy option to unsubscribe.
   • Purpose: Respect the subscriber’s choice and maintain a positive relationship, even if they choose to opt out.
   • Conditions: Sent 15 days after the last chance reminder or based on the user’s inactivity.

This re-engagement email drip campaign is designed to progressively re-engage inactive subscribers by offering incentives, personalizing content, and understanding their preferences.

The campaign concludes with a respectful farewell option for those who choose to opt out.

5. Abandoned Cart Email Drips

This is probably a common tactic you will hear most online businesses use. Basically, many people often visit your site and add products to the cart, but end up leaving without completing the purchase.

In this case, using abandoned cart email drips can be used to win back such customers. This type of email series consists of targeted emails aimed at reminding users about their abandoned purchases.

Abandoned cart email campaigns play a crucial role in encouraging users to complete their transactions and reduce cart abandonment rates.

Example of an Abandoned Cart Email Drip Campaign

Suppose you own an online electronics store and want to set up an abandoned cart email drip campaign.

Let’s look at a viable example.

1. First Cart Reminder Email
   • Content: A friendly reminder that items are left in the shopping cart with product images and details.
   • Purpose: Prompt customers to complete their purchase and address any potential issues.
   • Conditions: Triggered when a user adds items to their cart but doesn’t complete the purchase.

2. Day 1: Limited-Time Discount
   • Content: Offer a time-limited discount to incentivize immediate action.
   • Purpose: Encourage customers to finalize their purchase by providing an additional incentive.
   • Conditions: Sent 24 hours after the immediate cart reminder or based on user behavior.

3. Day 3: Product Recommendations
   • Content: Showcase related or complementary products to the items in the abandoned cart.
   • Purpose: Provide additional options and spark renewed interest in the customer.
   • Conditions: Sent 2 days after the limited-time discount email or based on the user’s interaction.

4. Day 7: Reminder and Customer Support
   • Content: A reminder of the abandoned items with an option to contact customer support for assistance.
   • Purpose: Address any potential concerns or queries the customer might have.
   • Conditions: Sent 4 days after the product recommendations email or based on user behavior.

5. Day 14: Final Incentive and Countdown
   • Content: A final reminder with a special offer or discount code and a countdown timer.
   • Purpose: Create a sense of urgency and provide one last opportunity for the customer to complete the purchase.
   • Conditions: Sent 7 days after the reminder and customer support email or based on the user’s interaction.

This Abandoned Cart Email Drip Campaign is designed to recover potentially lost sales by reminding customers of their abandoned items, providing incentives, and addressing any concerns they have.

The campaign concludes with an option for customers to stay connected with the brand for future notifications.

6. Onboarding Drip Campaigns

Onboarding Drip Campaigns are a series of emails to guide new customers through the product or service, helping them understand and maximize the offered value.

These campaigns focus on facilitating a smooth and positive user experience during the initial interactions with the brand.

Example of an Onboarding Drip Campaign

Let’s consider an onboarding drip campaign for a mobile banking app.

1. 1st Contact Welcome Email
   • Content: A warm welcome message introducing the user to the mobile banking app and its core features.
   • Purpose: Set a positive tone and provide basic information about the app.
   • Conditions: Triggered upon successful user registration.

2. Day 2: Account Setup Guidance
   • Content: Step-by-step guide on how to set up and link accounts within the app.
   • Purpose: Assist users in completing the initial setup process.
   • Conditions: Sent 2 days after the welcome email or based on the user’s completion of the initial registration.

3. Day 5: Security Features Overview
   • Content: Explanation of the app’s security features, such as two-factor authentication and biometric login.
   • Purpose: Educate users on security measures to build trust in the app.
   • Conditions: Sent 3 days after the account setup guidance or based on the user’s interaction.

4. Day 7: Transaction Walkthrough
   • Content: Walkthrough of how to make transactions, transfer funds, and pay bills using the app.
   • Purpose: Ensure users are comfortable using the app for common financial tasks.
   • Conditions: Sent 2 days after the security features overview or based on the user’s activity.

5. Day 10: Savings and Budgeting Features
   • Content: Introduction to the app’s savings and budgeting tools, along with tips for financial management.
   • Purpose: Highlight additional features that enhance the user’s financial control.
   • Conditions: Sent 3 days after the transaction walkthrough or based on the user’s engagement.

6. Day 14: Personalized Tips and Recommendations
   • Content: Personalized tips based on the user’s transaction history and spending patterns.
   • Purpose: Provide tailored advice to maximize the user’s financial benefits.
   • Conditions: Sent 4 days after the savings and budgeting features email or based on the user’s activity.

7. Day 17: Mobile App Features Deep Dive
   • Content: In-depth exploration of advanced features, such as investment options, financial insights, and future updates.
   • Purpose: Showcase the app’s full potential and encourage long-term engagement.
   • Conditions: Sent 7 days after the personalized tips and recommendations email or based on the user’s interaction.

8. Day 21: Feedback and Support
   • Content: Request for feedback on the onboarding experience and provide customer support contact information.
   • Purpose: Gather insights for improvement and offer assistance.
   • Conditions: Sent 9 days after the mobile app features deep dive or based on the user’s activity.

This onboarding drip campaign is designed to guide users through the essential features of the mobile banking app,

gradually introducing them to advanced functionalities while seeking feedback to improve the overall user experience.

7. Seasonal/Holiday Email Drip Campaigns

Seasonal or Holiday email drip campaigns involve tailored email sequences for specific seasons or holidays.

You can craft such campaigns by leveraging timely themes to drive engagement and sales, capitalizing on the festive spirit to connect with the audience.

Example of a Seasonal Or Holiday Email Drip Campaign

Suppose you have a seasonal campaign planned for your online fashion shop. Let us look at an email drip campaign example for this.

1. Seasonal Kickoff Email
   • Content: An announcement of the upcoming holiday season sale with a preview of featured products and promotions.
   • Purpose: Generate excitement and awareness for the upcoming holiday sale.
   • Conditions: Triggered a week before the start of the holiday season.

2. Day 3: Sneak Peek of Exclusive Deals
   • Content: A sneak peek email revealing exclusive deals or early access to select customers.
   • Purpose: Reward loyal customers and create anticipation.
   • Conditions: Sent 3 days after the seasonal kickoff email or based on the user’s engagement.

3. Day 7: Limited-Time Early Bird Offer
   • Content: Early access to a limited-time offer for the first 24 hours of the holiday sale.
   • Purpose: Drive immediate sales and reward early shoppers.
   • Conditions: Sent 4 days after the sneak peek email or based on the user’s interaction.

4. Day 10: Gift Ideas and Shopping Guide
   • Content: Curated gift ideas and a shopping guide to help customers find the perfect holiday gifts.
   • Purpose: Assist customers in their shopping decisions and increase average order value.
   • Conditions: Sent 3 days after the limited-time early bird offer or based on the user’s activity.

5. Day 14: Flash Sale Announcement
   • Content: Announcement of a flash sale with additional discounts on select holiday-themed items.
   • Purpose: Create a sense of urgency and drive sales for specific holiday products.
   • Conditions: Sent 4 days after the gift ideas and shopping guide email or based on the user’s engagement.

6. Day 21: Countdown to Holiday Deadline
   • Content: A countdown email reminding customers of the approaching holiday and the last day for guaranteed delivery.
   • Purpose: Create urgency for last-minute holiday shoppers.
   • Conditions: Sent 7 days after the flash sale announcement or based on the user’s activity.

7. Day 25: Last-Minute Gift Suggestions
   • Content: Last-minute gift ideas and suggestions for expedited shipping options.
   • Purpose: Cater to procrastinating shoppers and provide quick solutions.
   • Conditions: Sent 4 days after the countdown to the holiday deadline email or based on the user’s interaction.

8. Day 30: Thank You and Post-Holiday Sale Preview
   • Content: A thank-you email expressing gratitude for holiday purchases and a preview of post-holiday sales.
   • Purpose: Continue engagement beyond the holiday season and encourage future purchases.
   • Conditions: Sent 5 days after the last-minute gift suggestions email or based on the user’s activity.

This seasonal drip campaign is designed to guide customers through various stages of the holiday shopping season, offering exclusive deals, and gift ideas, and creating a sense of urgency to drive engagement and sales.

8. Email Drip Campaigns To Celebrate Milestones

Celebrating milestones or significant events such as birthdays or anniversaries in a subscriber’s journey is a great way to ignite excitement among your customers.

And you can add additional benefits with a personalized offer to make it more effective in triggering sales.

You can use email drip campaigns to promote such personalized offers based on every customer’s milestones.

Example of An Email Drip Campaign To Celebrate Customer Milestones

Let’s consider a customer milestone celebration drip campaign for a subscription-based meal kit service.

In this example, we will look at how it is possible to initiate excitement on every step of a customer’s journey via emails on every small to large milestone in a year.

1. Immediate Welcome Email
   • Content: A welcome message and introduction to the meal kit service.
   • Purpose: Establish a positive first impression and confirm the user’s subscription.
   • Conditions: Triggered upon user subscription.

2. First Delivery Celebration
   • Content: A congratulatory email celebrating the customer’s first meal kit delivery, including tips for a successful cooking experience.
   • Purpose: Acknowledge the customer’s initial engagement and provide helpful information.
   • Conditions: Sent on the day when the first order is delivered to the customer.

3. Day 30: One-Month Anniversary Special
   • Content: A special offer or exclusive recipe collection to celebrate the customer’s one-month anniversary with the service.
   • Purpose: Encourage long-term commitment and express gratitude.
   • Conditions: Sent 30 days after the welcome email or based on the user’s engagement.

4. Day 60: Refer a Friend Rewards
   • Content: Encouragement to refer friends with the promise of rewards for successful referrals.
   • Purpose: Leverage customer loyalty to expand the service’s user base.
   • Conditions: Sent 30 days after the one-month anniversary special email or based on the customer’s interaction.

5. Day 90: Three-Month Celebration and Feedback Request
   • Content: A celebration of the customer’s three months with the service, accompanied by a request for feedback.
   • Purpose: Gather insights for improvement and express appreciation for continued loyalty.
   • Conditions: Sent 30 days after the refer-a-friend rewards email or based on the user’s engagement.

6. Day 120: Exclusive Loyalty Discounts
   • Content: Exclusive discounts or early access to new recipes for loyal customers reaching the four-month milestone.
   • Purpose: Reward long-term subscribers and provide additional incentives to stay.
   • Conditions: Sent 30 days after the three-month celebration and feedback request email or based on the user’s activity.

7. Day 180: Six-Month Anniversary Surprise
   • Content: A surprise gift, special recipe collection, or personalized message to commemorate the six-month milestone.
   • Purpose: Express gratitude and celebrate the customer’s continued commitment.
   • Conditions: Sent 60 days after the exclusive loyalty discounts email or based on the user’s engagement.

8. Day 365: One-Year Milestone and VIP Status
   • Content: VIP status acknowledgment, exclusive benefits, and a personalized thank-you message for the one-year subscription anniversary.
   • Purpose: Recognize and reward customers for their long-term loyalty.
   • Conditions: Sent 185 days after the six-month anniversary surprise email or based on the user’s activity.

This customer milestone celebration email drip campaign aims to acknowledge and celebrate customers’ milestones, fostering a sense of loyalty and engagement with the meal kit service.

9. Survey/Feedback Email Drip Series

A survey or feedback email drip series involves a sequence of emails requesting feedback or conducting surveys.

These campaigns play a crucial role in understanding customer preferences, improving services, and maintaining a customer-centric approach.

Example of a Survey or Feedback Email Drip Series

Suppose you are creating a survey and feedback email drip series for an e-learning platform.

1. Post-Course Completion Survey Email
   • Content: A thank-you message with a link to a post-course survey asking about the user’s overall learning experience.
   • Purpose: Gather immediate feedback on the course content and user experience.
   • Conditions: Triggered upon the completion of an e-learning course.

2. Day 3: Feature-Specific Feedback Request
   • Content: Request feedback on specific features of the e-learning platform, such as course navigation, video quality, or interactive quizzes.
   • Purpose: Dive deeper into specific aspects to identify areas for improvement.
   • Conditions: Sent 7 days after the post-course survey email or based on the user’s completion of additional courses.

3. Day 7: Testimonial Collection Request
   • Content: Invite users to share positive testimonials or constructive feedback that can be used for platform testimonials.
   • Purpose: Encourage users to share their positive experiences and help build credibility.
   • Conditions: Sent 7 days after the feature-specific feedback request or based on the user’s engagement.

4. Day 14: Improvement Suggestions and Future Content Preferences
   • Content: Ask users for suggestions on how the platform can be improved and inquire about their preferences for future course content.
   • Purpose: Gather insights to enhance the platform and tailor content to user preferences.
   • Conditions: Sent 7 days after the testimonial collection request or based on the user’s activity.

5. Day 21: Exclusive Access Survey
   • Content: Offer exclusive early access or discounts on upcoming courses in exchange for feedback on potential course topics and interests.
   • Purpose: Incentivize feedback and engage users in shaping the future course catalog.
   • Conditions: Sent 9 days after the improvement suggestions and future content preferences email or based on the user’s participation in previous surveys.

6. Day 30: Platform Usability and Technical Issues
   • Content: Request feedback on the platform’s usability, any technical issues encountered, and suggestions for improvement.
   • Purpose: Identify and address technical issues while improving the overall user experience.
   • Conditions: Sent 15 days after the exclusive access survey email or based on the user’s activity.

This survey and feedback email drip series aims to systematically gather feedback at different levels of detail, incentivize user participation, and show appreciation for users’ contributions to the improvement of the e-learning platform.

10. Exclusive Content Email Drip Campaigns

You can offer subscribers exclusive content, insights, or VIP access via emails, aiming to nurture a dedicated and engaged subscriber base.

Providing unique and valuable content will help you strengthen your brand relationship with your prospects.

Example of an Exclusive Content Email Drip Campaign

Consider an exclusive content email drip campaign for a subscription-based streaming service.

1. Welcome Email with Exclusive Teaser
   • Content: A welcome message introducing the subscriber to the streaming service, along with an exclusive teaser for an upcoming original series or film.
   • Purpose: Create immediate excitement and anticipation for exclusive content.
   • Conditions: Triggered upon successful subscription.

2. Day 7: Early Access to Exclusive Series
   • Content: Announcement of early access to an exclusive series for the subscriber, available before it’s released to the general audience.
   • Purpose: Reward early subscribers and encourage ongoing engagement.
   • Conditions: Sent 7 days after the welcome email or based on the user’s initial viewing activity.

3. Day 14: Behind-the-Scenes Content
   • Content: Exclusive behind-the-scenes footage, interviews with cast and crew, and insights into the making of popular shows.
   • Purpose: Offer a unique perspective on the content and deepen the connection with the audience.
   • Conditions: Sent 7 days after the early access email or based on the user’s engagement with exclusive series.

4. Day 21: VIP Movie Night Invitation
   • Content: Invitation to an exclusive virtual movie night featuring a pre-release screening of a blockbuster film.
   • Purpose: Create a sense of VIP access and special events for subscribers.
   • Conditions: Sent 7 days after the behind-the-scenes content email or based on the user’s participation in previous exclusive events.

5. Day 30: Subscriber-Only Playlist
   • Content: Exclusive access to a curated playlist of soundtracks from the streaming service’s original content.
   • Purpose: Enhance the subscriber experience with unique and curated content.
   • Conditions: Sent 9 days after the VIP movie night invitation or based on the user’s music-related interactions.

6. Day 45: Limited-Time Exclusive Documentary
   • Content: Announcement of a limited-time release of an exclusive documentary available only to subscribers.
   • Purpose: Drive urgency and encourage subscribers to take advantage of unique, time-sensitive content.
   • Conditions: Sent 15 days after the subscriber-only playlist email or based on the user’s engagement.

7. Day 60: Exclusive Live Q&A Session
   • Content: Invitation to an exclusive live Q&A session with the stars of a popular series or film.
   • Purpose: Foster a sense of community and direct interaction with content creators.
   • Conditions: Sent 15 days after the limited-time exclusive documentary email or based on the user’s participation in previous exclusive events.

8. Day 90: Anniversary Gift – Exclusive Merchandise
   • Content: A special thank-you message with an exclusive anniversary gift, such as limited-edition merchandise or digital downloads.
   • Purpose: Celebrate the subscriber’s loyalty and reinforce the value of the subscription.
   • Conditions: Sent 30 days after the exclusive live Q&A session or based on the user’s long-term subscription status.

This Exclusive Content Email Drip Campaign is designed to continually engage and reward subscribers with unique and exclusive content, fostering a sense of exclusivity and appreciation for their loyalty to the streaming service.

Best Practices of Email Drip Campaign

1. Segment Your Audience: Group your potential customers based on their actions or interests. This helps you send emails that truly resonate.
2. Start with a Warm Welcome: Use your first email to introduce yourself and offer value, like a free trial or quick tips to get started.
3. Personalize Every Email: Tailor your messages to each recipient’s needs. For example, share a product demo or highlight a complimentary product they’d find useful.
4. Send Emails at the Right Time: Automate emails based on triggers like visiting your product page or completing a feedback form. Timing makes all the difference.
5. Focus on Clear Actions: Each email should guide your audience to the next step, whether it’s learning about different products or signing up for your service.
6. Re-engage Inactive Subscribers: Use a re-engagement drip campaign to win back attention with a special offer or a helpful reminder.
7. Test and Improve: Keep an eye on how your emails perform. Use customer feedback to make tweaks that improve results.

How to Set Up Automated Email Drip Campaigns?

To effectively manage your email drip campaigns, you need a powerful email marketing tool that supports the creation of automated workflows.

This tool should enable you to set up conditional email series based on recipients’ actions, such as opening an email, clicking a link, or even inactivity.

One such tool that stands out for its efficiency and ease of use is Mail Mint.

Mail Mint – A Great Tool to Setup Email Drip Campaigns in WordPress & WooCommerce

Mail Mint simplifies the process of creating and managing drip campaigns. It’s designed to use the triggers and actions within WordPress and WooCommerce, making your email marketing efforts more efficient and effective.

With Mail Mint, you can easily set up drip campaigns triggered by specific actions on your website. Whether it’s a new blog post, a product purchase, or a user registration, Mail Mint seamlessly integrates these triggers to send timely and relevant emails to your subscribers.

This level of automation ensures that your audience receives personalized content based on their interactions with your site, enhancing engagement and conversion rates.

To see Mail Mint in action, check out this video showcasing how it can transform your email marketing strategy.

The video highlights a scenario where Mail Mint’s features come to life, demonstrating the ease and effectiveness of setting up an email series.

Get Mail Mint now and start creating automated email drip campaigns that resonate with your audience and drive results.

Conclusion

Email drip campaigns are a smart way to strengthen your connection with your audience. They guide potential customers through a personalized user journey.

Whether it’s a welcome email drip campaign to greet new subscribers or a re-engagement series to win back inactive ones, these emails work best when they’re clear, relevant, and engaging.

If you’re on WordPress, tools like Mail Mint can simplify your drip email marketing campaigns. It lets you manage your contact list and send targeted emails packed with relevant information.

Start using email drips today to share your service benefits, educate customers about your products, and keep them coming back for more. You’ll see better engagement and conversions in no time.

** FAQs **

How many emails should be in a drip campaign?

• A good drip email marketing campaign usually includes 3–7 emails, depending on your goals. For example, you might send Email 1 as a welcome, Email 2 for product education, and follow up with a feedback form to refine your approach.

How do you set up an email drip campaign?

• Start by identifying your goal, like introducing a free trial or promoting a complimentary product. Then, craft emails for each stage of the user journey set triggers based on customer behavior, and use a workflow automation app like Mail Mint to simplify the process.

What’s a good example of a drip campaign?

• For an onboarding email drip campaign, start with Email 1 to welcome potential customers, followed by Email 2 offering a product demo, and end with tips on using different products. This keeps your audience engaged and informed.

How often should you send drip emails?

• Timing is key. Space emails 2–5 days apart, ensuring you reach your audience at the right time. Analyze customer feedback and actions, like visits to your product page, to adjust the frequency.

What’s the best way to personalize a drip campaign?

• Focus on individual customers by tailoring your messages. Use customer feedback to provide relevant suggestions or highlight the best way to use your product. Adding personalized tips or offers can make a big impact.