Email marketing has become essential for every business today to reach more customers. And if you run a small business, you likely need a good email marketing and automation solution.
However, with so many tools out there, it can get confusing to decide which one to choose. Flodesk and TinyEmail are two popular options people often compare.
But which one is better for your specific needs?
In this article, we will compare Flodesk vs TinyEmail to help you determine the right solution for your business.
After reading this article, you will:
- Understand the core features and differences between Flodesk and TinyEmail
- See an objective side-by-side comparison of the two tools
- Learn which tool aligns better with your business goals and requirements
- Be able to make an informed decision between Flodesk and TinyEmail
So let’s dive in and explore how Flodesk and TinyEmail stack up against each other.
What is Flodesk?
Flodesk is an email marketing platform designed to be user-friendly and visually appealing. It is known for its intuitive drag-and-drop editor, making it easy for you to create stylish and responsive email campaigns without the need for coding skills.
Flodesk provides a variety of beautifully designed templates, allowing you to design emails that match your brand aesthetics. The platform also includes features such as analytics to track the performance of email campaigns, automation to streamline workflows, and list management tools.
Best Flodesk Features
Following are some of the best Flodesk features:
- Drag & drop email builder
Flodesk is known for its intuitive drag-and-drop email editor, making it easy for you to create visually appealing and professional-looking emails without the need for advanced design or coding skills.
- Responsive Email Templates
The platform provides a variety of stylish and customizable email templates. You can choose from these templates and easily tailor them to match your brand identity, creating a cohesive and professional appearance for your email campaigns.
- Automation & workflows
Flodesk offers automation features that enable you to set up workflows and automate various aspects of your email marketing campaigns. This includes sending automated welcome emails, drip campaigns, and other targeted messages based on user behavior.
- Email Analytics and Reporting
Flodesk provides analytics tools that allow you to track the performance of your email campaigns. You can access metrics such as open rates, click-through rates, and other relevant data to assess the effectiveness of your email marketing efforts.
- List Management
Efficient list management is crucial for any business, and Flodesk offers features to organize and segment email lists. This allows you to target specific groups of subscribers with relevant content, improving the overall effectiveness of their email marketing strategy.
Pros of Using Flodesk
- Affordable & scalable for small businesses.
- Highly praised for well-designed email templates.
- Easy for beginners and non-technical users.
- Unlimited leads segmenting.
Cons of Using Flodesk
- Slow customer support.
- Lack of email customization flexibility.
What is TinyEmail?
TinyEmail is a cloud-based solution designed to help business owners and eCommerce marketers that enables you to effortlessly create personalized emails and execute targeted campaigns at scale.
Its main goal is to simplify email marketing with a high delivery rate and useful features such as pre-built segments, sales tracking, intuitive email editors, and an AI marketing manager to enhance campaign effectiveness. Plus, it also has seamless integration with several large tools such as Shopify, WooCommerce, ZohoCRM, etc.
Best TinyEmail Features
Here are some of the best TinyEmail features.
- Simplified Email Marketing
TinyEmail’s email marketing platform combines a code editor for customization and a no-code editor with drag-and-drop features. Plus, with 50+ pre-designed templates, creating responsive and brand-tailored emails is effortless.
- Efficient Forms and Popups
TinyEmail offers advanced forms, popups, and templates for streamlined customer information collection and audience building.
- Segmentation and Personalization
The platform enables precise audience targeting through custom segments, granular tags, and dynamic personalization, ensuring tailored messages for optimal engagement.
- Creative Studio for Visual Appeal
The tool comes with a creative studio that provides online image editing tools, including icons, stickers, texts, and a stock library, making it easy to craft visually striking emails and social media assets.
- Insights with Analytics
TinyEmail delivers real-time analytics, offering actionable insights into marketing performance. You can evaluate strategies, understand user interactions, and make informed adjustments for continuous improvement.
Pros of Using TinyEmail
- Great responsive support
- Affordable pricing
- Easily customizable templates
Cons of Using TinyEmail
- Price tied to the number of emails sent, i.e., not scalable.
- Limited options to create automation workflows.
- Not good for cold email marketing.
Flodesk vs TinyEmail – Comparison Table
|Ease of Use For Beginners
|Basic email designs
|Email Builder & Customization
|Drag and drop builder with limited customization options
|Block builder with full customization options
|Email Campaign Builder
|500 (Free Version)
Unlimited on all pro plans.
|500 (Free Version)
Unlimited on all pro plans.
|Analytics & Reporting
|$35 – $59 per month (billed annually)
No dependancy on emails or no. of subscribers.
|$12 – $52 per month for 15k emails (billing annually)
Price may increase for more emails sent.
Flodesk vs TinyEmail – In-depth Key Differences
Here is a side-by-side detailed comparison of Flodesk vs Tinymail focusing on the key aspects of these two popular Email Marketing Tools :
Objectives and Claims
Flodesk positions itself as a platform designed to meet the demands of professional email campaigns. The emphasis is placed on providing advanced features that cater to the intricate needs of users engaged in sophisticated and high-level email marketing. These features may include intricate automation workflows, detailed analytics, and a robust set of tools to optimize and personalize email campaigns for a professional audience.
On the other hand, TinyEmail takes a different approach by prioritizing simplicity and affordability. The primary goal is to offer a user-friendly experience, making it accessible for individuals or businesses with varying levels of expertise in email marketing. The claim of affordability suggests that TinyEmail aims to provide cost-effective solutions, making it a viable choice for those with budget constraints who still seek efficient email marketing functionalities.
Ease of Use For Beginners
When it comes to ease of use for beginners, TinyEmail takes the lead with its emphasis on a user-friendly interface. The platform is designed to be straightforward and intuitive, allowing new individuals to email marketing to navigate and utilize its features with ease. This simplicity is particularly advantageous for beginners who may not be familiar with intricate email marketing tools.
On the other hand, Flodesk, while offering advanced features, may present a steeper learning curve for beginners. The extensive capabilities and tools provided by Flodesk could require a bit more time and effort for users who are just starting with email marketing. This might include understanding and mastering features like advanced automation workflows and detailed customization options, which could be more suitable for users with a certain level of expertise.
Flodesk stands out by offering professionally designed templates. These templates are crafted with a polished and sophisticated aesthetic, providing users with a ready-to-use, visually appealing foundation for their email campaigns. This can be particularly beneficial for users who prioritize a sleek and professional look without investing significant time in design.
On the other hand, TinyEmail takes a different approach, leaning towards a more customizable strategy. While it may not provide pre-designed templates with the same level of polish as Flodesk, TinyEmail allows users greater flexibility in tailoring their templates according to their specific preferences. This customization option is ideal for users who want to exert more creative control over the appearance of their emails and adapt them to align with their brand or unique style.
Email Builder & Customization
Flodesk positions itself as a platform with a drag-and-drop builder, providing users with a tool that allows for intricate customization. This means users can easily move, rearrange, and customize various elements within their email campaigns, offering a high degree of creative control. The drag-and-drop functionality is particularly beneficial for users who want to create visually engaging and tailored emails without delving into complex coding or design processes. However, customization limitations are there for each element of the email.
On the other hand, TinyEmail, while simpler, may offer a more straightforward email builder. While this simplicity can be advantageous for users who prioritize ease of use, it may come at the cost of some flexibility in terms of intricate customization options. Users might find that TinyEmail’s builder is more streamlined and user-friendly but may have limitations when it comes to highly specific design tweaks.
Both Flodesk and TinyEmail offer unlimited subscribers on all pricing plans at no additional cost.
However, the more emails you have in your subscribers’ list, it can get costly with TinyEmail as a larger email list will mean more emails sent – TinyEmail’s pricing plans vary depending on how many emails are sent with a 15k limit for the lowest plan.
List Management And Segmentation
Flodesk, in particular, stands out by providing more advanced lead segmentation capabilities as part of its list management features. Flodesk’s advanced capabilities allow for finer control over the audience, enabling users to create highly targeted and personalized email campaigns. This means you can send more relevant content to specific segments of your audience, increasing the effectiveness of your campaigns.
On the other hand, TinyEmail also offers list management features, but the segmentation options may be more basic compared to Flodesk. While users can still organize their subscriber lists, the level of granularity in terms of targeting specific groups within the audience might be more limited.
Email Automation And Workflows
Email automation is one of Flodesk’s strong suits. The platform offers advanced workflows, allowing users to create intricate and highly automated sequences of emails. This might include automated responses to specific triggers or events, personalized drip campaigns, or other complex automation workflows. The emphasis is on providing users with tools to streamline their email campaigns and engage with their audience in a more automated and efficient manner.
On the other hand, TinyEmail focuses on more basic automation functionalities. While users can still set up automated responses or workflows, the level of complexity and customization might be more limited compared to Flodesk.
Flodesk can easily integrate with WordPress, offering users a wide range of options for connectivity. Additionally, the availability of API access with Flodesk will enable you to implement more customized integrations, providing greater control over how the two systems interact.
On the other hand, while TinyEmail also offers integration with current tools, it lacks API access. This implies that you might have limitations in terms of creating highly customized integrations between TinyEmail and your WordPress site.
Analytics and Reporting
With Flodesk, you will have access to comprehensive data and insights into various aspects of your email campaigns. You will be able to track open rates, click-through rates, subscriber engagement, and other key metrics. These insights will enable you to evaluate the effectiveness of your campaigns, identify trends, and make informed decisions to optimize future email marketing strategies.
On the other hand, TinyEmail offers more basic analytics in comparison to Flodesk. While you can still access fundamental metrics such as open and click-through rates, the level of granularity and detail might be more limited. You may receive more straightforward, high-level insights into the overall performance of your campaigns.
Both the tools are affordable with low-cost plans available. For small businesses and solopreneurs who don’t send too many emails in a month, TinyEmail is very affordable. However, in the long run, as your business grows, it can get very expensive as the pricing plans are tied to the number of emails sent. Flodesk, in this regard, is more affordable due to fixed-priced pricing plans no matter how many emails or subscribers you want.
Upon analyzing various review sites and customer feedback, it can be said that they both have moderately slow support responses. Some people did get great support while others felt they didn’t get proper responses on time. So, in terms of support, they both are quite similar.
The Better Alternative – Other Side Of The Coin
As you saw throughout this Flodesk vs TinyEmail comparison, both tools have unique advantages. One is a great choice if scalable pricing and email automation are your priority, while the other is notable for its ease of use and great control over email customizations. But if you want the powerful automation capabilities and scalability of Flodesk along with TinyEmail’s simplicity with email marketing, then Mail Mint is a suitable alternative worth considering.
Mail Mint is an email marketing and automation plugin designed specifically for WordPress and WooCommerce sites. It stands out for its intuitive user interface that simplifies email marketing for business owners and marketers.
The key goal of Mail Mint is to make advanced email marketing easy through its set of powerful yet easy-to-use interfaces. This includes simplified lead management and segmentation, an easy drag-and-drop email builder, diverse types of email automation based on different customer actions and preferences, and forms to convert website visitors into leads.
Together, these features enable you to create tailored, personalized customer journeys powered by automated and well-timed email messages. The information you already have about your subscribers and customers can be leveraged to divide them into different groups, allowing you to craft targeted email campaigns for each segment leading to better deliverability, and open and click-through rates.
Is Mail Mint Really A Better Option?
In some ways, Mail Mint combines the best capabilities of both Flodesk and TinyEmail into a smooth WordPress-optimized solution.
- The drag-and-drop builder is easy yet powerful with more customization options.
- The pricing plans are highly scalable.
- The overall email marketing process is simplified.
- Unlimited subscribers and emails.
- Full control over email automation and email segmentation.
Overall, it is a great alternative to both Flodesk and TinyEmail.
For those using WordPress, Mail Mint almost feels like a no-brainer option. You get enterprise-grade features built for WordPress at a price that doesn’t break the bank.
Mail Mint Pricing
- Free on WordPress repo: Basic features for free (link)
- Small Annual Plan: $8.19 per month (billed annually) for 1 website
- Medium Annual Plan: $13.54 per month (billed annually) for 5 websites
- Large Annual Plan: $21.67 per month (billed annually) for 50 websites
If we compare pricing, Mail Mint costs less than Flodesk at all plan tiers while allowing more powerful automation and analytics of Flodesk. It is very competitively priced against TinyEmail as well provided that it has no limits in no. of subscribers or emails sent on any plans.
|List Management & Segmentation
|Email Automation For WordPress
|Email Automation For WooCommerce
|Advanced (via Zapier)
|Email Builder & Customization
|Unlimited on all plans
|Limited on the free plan
Unlimited on pro plans
|Limited on free plan
Unlimited on pro plans
|Starts at $13 per month (billed annually)
|Starts at $32 per month (billing annually)
|Starts at $12 per month (billing annually)
|Fully scalable due to flat pricing
|Fully scalable due to flat pricing
|Gets expensive with more emails sent
Flodesk vs TinyEmail vs Mail Mint: Which Should You Choose?
There is no undisputed winner between Flodesk vs TinyEmail. Each has unique strengths catering to different needs.
However, If you want a sophisticated solution with advanced automation and don’t mind paying more, Flodesk is a great choice. It shines for serious email marketers managing large lists with complex workflows.
On the other side, if you are just starting, have a smaller list, and want an easy affordable solution, TinyEmail may be a better choice. It makes email marketing accessible, though it lacks more complex capabilities.
Now, if you want the flexibility of Flodesk’s powerful features along with TinyEmail’s affordable pricing, Mail Mint strikes an excellent balance.
Here’s a quick rule of thumb on which solution may suit you best:
- If you want just to get started, have basic needs, and want cost-effectiveness choose TinyEmail
- If you want advanced capabilities, already have large lists, and can afford the higher price: Flodesk
- If you want flexibility for basic to advanced needs, cost-effective, powerful email automation, and freemium pricing options, choose Mail Mint
As a full email marketing solution tightly integrated with your site, with speedy performance, and all email capabilities built-in, I suggest using Mail Mint as it eliminates the need for multiple tools. It lets you scale flexibly without the limitations of either Flodesk or TinyEmail.
Give Mail Mint’s free version a spin if you have a WordPress site and currently use Flodesk or TinyEmail, but often feel constrained by missing capabilities or irritated by growing costs.
In conclusion – when evaluating Flodesk vs TinyEmail consider your specific business needs today and future goals too.
Flodesk is optimized as an all-in-one marketing and e-commerce platform. It brings together capabilities like email marketing, landing pages, email automation, and more under one roof. While TinyEmail misses out on some of Flodesk’s more mature enterprise capabilities, it nicely covers email essentials at a budget price point.
But if you have the option to use a WordPress site, then Mail Mint would be the better choice to go for.
Go ahead and choose the one that suits your business.
Frequently Asked Questions
1. How does Mail Mint pricing compare with Flodesk and TinyEmail?
Mail Mint is the more affordable option compared to the other two. Starting at $13 per month, it has no limitations on no. of subscribers or emails. Plus, it offers all advanced features to run email automation for both basic email marketing needs and eCommerce email marketing. The other two can get expensive with additional needs.
2. Which one among the 3 are more easy to use?
If you compare Flodesk vs TinyEmail, then TinyEmail is definitely easier to use. However, Mail Mint, in comparison, is much easier than both of them.
3. Which one among Flodesk vs Tinyemail vs Mail Mint offers better email templates?
Flodesk definitely stands out as the best among these three for its amazing email templates. However, do note that while having good-looking templates is important, you need to be able to customize them to match your brand. That’s where TinyEmail and Mail Mint are better, offering more control over customizing your email templates.