Leadpages vs Unbounce – Which One is The Best Landing Page Creator [2024]

If you’re looking for a landing page tool, it’s essential to balance flexibility and simplicity.

Landing pages can boost your conversion rate by 160% compared to other sign-up forms.

It makes them important for growing your business, especially with sales funnels and course management.

Two top tools to consider are Leadpages and Unbounce. Both offer user-friendly templates and features to create high-converting pages, but which is right for you?

Let’s explore each tool and compare its simplicity, efficiency, and affordability to help you make the best choice for your business.

What is Leadpages?

Leadpages helps users easily create landing pages focused on conversions. You don’t need technical skills, as it offers a simple drag-and-drop editor.

For example, you can add video backgrounds or countdown timers to boost engagement. It’s more than just a page builder—it lets you run Facebook ads, take payments directly on your page, and use extra features to enhance your campaigns.

With accelerated growth, Leadpages has solidified its position among the top web page builders. Beyond standard templates,

Best Leadpages Features

Here are some of my favorite Leadpages features that make it stand out:

• Drag-and-Drop Builder: It allows you to easily customize landing pages and track performance, making the process smooth even if you’re not tech-savvy.

• Hosted Landing Pages: With the option to download HTML codes for external hosting, you have flexibility in how you host your landing pages. No need to stick to just one platform.

• Over 200 Mobile-Responsive Templates: Whether you’re looking for simplicity or detailed customization, there’s a template for you. I love how everything works seamlessly on mobile devices.

• Alert Bars: These are great for adding calls to action (CTAs) without interrupting the user experience. It’s all set up with no coding or plugins required.

• Leadboxes: Leadpages’ pop-ups are fantastic for capturing leads through effective screen takeovers, perfect for maximizing conversions.

• Website Integrations: You can connect with around 40 tools, including analytics, CRM, email marketing, and even live chat, making it super versatile.

• LeadDigits: This is a handy SMS tool that lets you communicate directly with leads via text, keeping engagement high.

Pros of Using Leadpages

• Beginner-friendly with a straightforward user interface.
• Features a drag-and-drop editor, an industry standard for ease of use.
• Offers over 40 integrations, accommodating a wide range of tools.
• Allows for future scalability, adapting to evolving web pages and service needs.
• Boasts 200+ templates, providing ample design options.
• Covers a broad spectrum of page arrangements in free and paid templates.

Cons of Using Leadpages

• Starting at $49/month, considered high compared to competitors.
• Even annual payment only reduces to $37/month, still relatively steep.
• Standard templates lack customization.
• Requires the use of the frustrating drag-and-drop tool for custom setups.
• Premium templates come at an additional fee.
• Targets mobile-friendly landing pages but lacks control over responsive elements.
• Does not allow customization of how elements appear in the responsive version.
• 14-day free trial, but users risk unintended charges if they forget to cancel.
• Limited transparency in refund policies, potentially leading to customer dissatisfaction.

If you’re looking for Leadpages alternatives due to these types of cons or considering Unbounce vs Leadpages, it depends on your needs.

What is Unbounce?

Unbounce is a robust platform that transforms the way you build and optimizes landing pages. Its flexibility and advanced features enable you to create pages that connect with your audience.

For example, Unbounce excels with its AI-driven optimization, which fine-tunes your pages for the highest conversions.

Like Leadpages, Unbounce provides additional benefits, such as customizable onsite pop-ups that target specific users.

Its powerful tracking tools go beyond basic analytics, offering real-time data and integrated insights to enhance your overall conversion strategy.

Best Unbounce Features

Here’s why I find Unbounce so effective for landing pages:

• Over 100 Standard Templates: Perfect for quickly designing conversion-focused Unbounce landing pages without the hassle. These templates are ideal for creating landing pages that look professional and perform well.

• Drag-and-Drop Builder: You can easily customize elements, from text to images, with no coding needed, making it user-friendly, especially if you’re a beginner.

• Advanced Features: If you want more than just basic landing pages, Unbounce offers options like lightboxes, videos, pop-ups, and seamless social media integration.

• AI-Powered Copy Assistant: This feature generates landing page and website copy for you, saving tons of time and ensuring content is tailored to your audience.

• Pop-Ups and Sticky Bars: Fully customizable with the drag-and-drop builder, these are perfect for boosting lead capture.

• Smart Traffic: Automatically optimizes your campaigns, reducing the need for extensive A/B testing, which is a great time-saver.

• AMP Templates: Over 15 pre-built AMP templates ensure your mobile-optimized landing pages are fast and compliant with the latest standards.

• Dynamic Text Replacement: This helps you match landing page copy to specific keywords, enhancing personalization and improving your paid search campaigns.

• A/B Testing: You can test various elements and page variants, with performance insights available directly in Unbounce’s analytics dashboard.

• Third-Party Integrations: Unbounce integrates smoothly with CRMs like HubSpot and Salesforce, and the Zapier integration expands your automation capabilities.

Pros of using Unbounce

• Intuitive interface, minimizing the learning curve for marketers.
• Seamless integration with a wide range of third-party tools
• No Dependency on IT Teams
• Risk-Free 14-Day Free Trial
• Despite higher plan prices, lower customer acquisition costs are due to increased conversion rates.
• Flexible for All Skill Levels, drag-and-drop simplicity for beginners to script customization for advanced users.
• Custom lead-gen forms and AI-powered Smart Traffic for optimized traffic.

Cons of using Unbounce

• The lack of grid restrictions can pose challenges for specific user preferences.
• Some CSS knowledge is necessary for adding text and box shadows.
• Icon library comprises unchangeable images, lacking a color customization option
• Dynamic text replacement features can be challenging to grasp for users.

If you’re looking for an Unbounce alternative due to these types of cons or considering Unbounce vs Leadpages, it depends on your needs.

Why You Need to Compare Leadpages vs Unbounce

Here’s why you need to compare Leadpages vs. Unbounce to find the right landing page tool for your business:

• Best Fit for Your Needs: You deserve a tool that makes landing page creation easy while helping you capture unlimited leads.

• Leadpages vs. Unbounce Flexibility: Decide if Leadpages’ templates or Unbounce’s design flexibility offers you more polished landing page designs for your business.

• Pricing & Plans: Explore Leadpages plans and Unbounce’s pricing to see which platform fits your budget, especially if you’re running a small business.

• Optimization Tools: Whether it’s Leadpages’ AI engine or Unbounce’s A/B tests, find out which tool enhances your landing page game and boosts conversions.

• Optimizing for Conversions: Both tools are known for templates that drive results, but it’s about finding the one that aligns best with your specific goals—whether that’s generating leads or boosting sales.

With these key factors in mind, you can select the best platform for launching successful landing pages.

Leadpages vs Unbounce – Comparison Table

Leadpages vs Unbounce – In-depth Key Differences

Now, let us dive deep into a close side-by-side comparison.

Leadpages vs Unbounce – In-depth Key Differences

Now, let us dive deep into a close side-by-side comparison.

Ease of Use (Learning Curve & Interface)

Leadpages is great if you want options. Its drag-and-drop editor is incredibly intuitive, making it easy to create appealing landing page designs without needing to know any code.

It also offers a static editor for faster template work, though it doesn’t have as much customization. Features like Leadboxes and countdown timers add to its flexibility, which is helpful for small businesses looking to boost conversions.

Unbounce, with its single drag-and-drop editor, gives you design freedom while maintaining simplicity.

It might take a bit more time to master, but its precise controls allow for highly customized landing page experiences. Plus, Unbounce’s active community provides great support, so you’re not on your own.

Both platforms offer user-friendly editors, but Unbounce’s detailed control may appeal to users who need more dynamic customization.

If you want to leverage AI for optimization and balance ease of use with power, either could work depending on your goals.

If you’re after everything landing page with quick results, Leadpages might be your top choice, but for flexibility, Unbounce takes the lead.

Templates Library

When it comes to templates, Leadpages and Unbounce take different routes.

Leadpages go big with a whopping 500+ templates. They sort them based on conversion rates, industry, and campaign goals. It’s a variety feast, and they even toss in website templates.

Unbounce, on the other hand, is more about quality over quantity, offering around 125 templates.

They’ve analyzed data from 64,000 landing pages for a conversion-focused approach. Both allow customization with drag-and-drop ease.

But Leadpages throws in website templates, while Unbounce adds templates for sticky bars and pop-ups. So, it’s a matter of choice—variety (Leadpages) or specialized quality (Unbounce).

Page Editor

Leadpages gives you two options—the classic Standard Editor for quick tweaks and the more advanced Drag-and-Drop Editor for extensive customization.

The Standard Editor is straightforward but somewhat rigid, limiting design possibilities.

On the flip side, the Drag-and-Drop Editor is dynamic and flexible, letting you fine-tune your landing pages with ease. It’s a win for those who prefer a more hands-on approach to design.

Unbounce approaches editing with a comprehensive Drag-and-Drop Editor that initially seems complex. It packs advanced features for deep customization, offering more design freedom than Leadpages.

While it might take some time to master, the payoff is an editor that caters to intricate design needs. In the showdown of editors, Unbounce’s Drag-and-Drop Builder emerges as the choice for those seeking a robust, flexible design experience.

Customization and Flexibility

Leadpages and Unbounce each have a unique approach to creating landing pages. Unbounce provides a flexible editor for custom designs, while Leadpages offers over 220 professional templates for quick, ready-to-use pages.

Leadpages is more budget-friendly, with unlimited traffic on all plans. In contrast, Unbounce excels with more native integrations, features for multiple users, and AMP landing pages for faster mobile performance.

Unbounce also uses AI for conversion optimization, which is great for experienced marketers looking to boost their conversion rates.

So, if you are looking for intricate designs, Unbounce can be your play. If simplicity suits you, Leadpages has your back.

A/B Testing

When it comes to A/B testing, both Unbounce and Leadpages equip users with robust tools to fine-tune their landing pages for optimal results.

Unbounce offers A/B testing features in its more advanced plans, and works all detailed analytics, measuring various elements like headings, subheadings, and button attributes.

Meanwhile, Leadpages offers A/B testing features in its “Pro plan” and above, providing a before-and-after analysis of landing page changes. It scrutinizes templates, button characteristics, subheadings, and headlines.

The battle between Leadpages and Unbounce in A/B testing ends in a tie. Both platforms empower users to enhance conversion rates through insightful testing and analysis.

Analytics

In the analytics area, Leadpages does better by taking the lead with a user-friendly dashboard that dishes out real-time data on visitors, conversions, and conversion rates.

It doesn’t stop there—Leadpages throws a strong SEO game into the mix. Tweak meta titles, keywords, and descriptions effortlessly for prime search engine performance.

Plus, kudos to Leadpages for zipping past the competition with lightning-fast page load speeds, giving your SEO and conversion rates a nice boost.

On the flip side, Unbounce brings in AMP landing pages for that extra Google nod, but note that it’s a perk in their pricier plans.

Both have your back with metadata customization, but Leadpages might just win the speed race without breaking the bank.

Email Marketing

When it comes to email marketing, Leadpages, and Unbounce both showcase their integration versatility.

Leadpages, with over 90 integrations and 2,000 more via Zapier, seamlessly collaborate with your toolkit. It harmonizes effortlessly with Stripe, Calendly, MailChimp, AWeber, and OpenTable.

Unbounce, boasting 116 integrations covering major ESPs, CRMs, webinars, and social networks, plays a robust integration game.

While Unbounce shines with more native integrations, the tie-breaker really depends on how each platform aligns with your email marketing strategy. Choose wisely based on your email campaign demands.

Funnel Features (Lead Gen & Sales)

Leadpages and Unbounce showcase distinctive strengths in terms of lead generation and sales. Leadpages, with its innovative feature- Leadmeter, offers real-time insights for optimal page performance.

It boasts alert bars, customizable pop-ups, robust conversion tracking, A/B testing capabilities, and seamless payment integration through Stripe. The Lead Library simplifies lead management.

Unbounce, living up to its name, minimizes bounce rates with conversion-focused templates, A/B testing, and user-friendly pop-ups.

Unbounce’s flexibility shines in customizable pop-ups, while Leadpages gains an edge with the actionable guidance of the Leadmeter, enhancing the likelihood of creating highly converting landing pages.

Pricing & Plans

Unbounce and Leadpages provide pricing plans that are structured in tiers. This allows users to select a plan that aligns with the specific requirements of their business, rather than being limited to a one-size-fits-all option.

With plans starting at just $37/month, Leadpage offers a budget-friendly alternative. Contrarily, Unbounce offers four plans ranging from $79 to $192/month.

While both platforms provide monthly and annual billing options, Leadpages stands out as the more cost-effective choice, offering similar features at a significantly lower entry price.

For businesses on a budget, Leadpages is the winner in providing value without compromising essential functionalities.

Support

In terms of customer support, Unbounce gains the upper hand with a more comprehensive system. Leadpages offers a dedicated help center featuring sections covering various topics, including-

• Sections dedicated to common questions about getting started, landing pages, your account, integrations, publishing, analytics, tracking, and more
• Videos and tutorials
• Direct email contact form

Unbounce takes it a step further.

Unbounce’s support center, housed under the “Get in Touch” section, not only provides a demo and help center but also integrates a thriving community.

• Getting started
• Connecting your domain
• Landing pages
• Sticky bars
• Popups

Each support section on Unbounce is meticulously crafted with tutorials, screenshots, helpful links, and glossaries.

In terms of accessibility and depth, Unbounce outshines Leadpages, offering users a more robust and user-friendly support experience.

The Better Solution – an Alternative Option

As you saw, in the comparison of Leadpages vs Unbounce, they both have their unique advantages.

But if you are looking for something that can give you the best of both of these tools? Then you should rather look into a third option – WPFunnels.

WPFunnels stands as a compelling alternative, seamlessly combining the strengths of Leadpages and Unbounce.

This all-in-one solution offers a user-friendly interface akin to Leadpages, ensuring simplicity for beginners and those who prioritize ease of use. Simultaneously, it matches Unbounce’s prowess in customization, providing an interactive drag-and-drop editor.

WPFunnels is a comprehensive tool specifically designed for WordPress, offering unique features that cater to the intricacies of managing sales funnels within a WordPress environment.

This includes advanced funnel mapping, deep integration with WordPress-specific tools like WooCommerce, and the ability to leverage WordPress plugins for enhanced functionality.

This tool is not just about creating landing pages or providing customization; it’s about offering a holistic funnel-building experience within the familiar WordPress interface, making it a distinct and powerful tool in its own right.

Is WPFunnels a Better Option?

WPFunnels goes beyond the basic functionalities of Leadpages and Unbounce by offering deep integration with WordPress.

This integration allows for a seamless workflow, especially if your website is already on this platform. But what truly makes WPFunnels stand out are its specialized features:

• WPFunnels stands out with its visual funnel mapping. It allows you to easily plan and visualize customer journeys.

• Its seamless integration with WooCommerce enhances your e-commerce capabilities directly within WordPress.

• The tool simplifies automated lead nurturing, keeping potential customers engaged with less effort on your part.

• Dynamic content display tailors what visitors see based on their interactions, making each experience more personal.

• Plus, WPFunnels offers A/B testing for different stages of your funnels, a key for optimizing conversions.

• With customizable checkout options, you can create a smoother and more branded purchasing process.

These features, specific to WPFunnels, enrich its functionality, making it a superior choice for WordPress users who need more than just landing pages, but a comprehensive funnel-building solution.

WPFunnels Pricing

• Free on WordPress repo: Basic features for free (link)
• Small Annual Plan: $8.08 per month (billed yearly) for 1 website
• Medium Annual Plan: $12.25 per month (billed yearly) for 5 websites
• Large Annual Plan: $19.75 per month (billed yearly) for 50 websites

WPFunnels not only offers cost savings compared to Unbounce but also stands as a good deal. With its extensive feature set, seamless integrations, and affordable pricing starting at $49 per year,

WPFunnels emerges as a strong contender for businesses seeking a comprehensive and budget-friendly solution for their landing page and funnel needs.

Leadpages vs Unbounce vs WPFunnels: Which One Should You Use?

Choosing between Leadpages, Unbounce, and WPFunnels can be challenging, but it all boils down to your needs and preferences.

For Comprehensive Funnel Control:

If you’re looking to create effective sales funnels, WPFunnels is a fantastic choice. It combines features from both Leadpages and Unbounce.

It also offers a user-friendly drag-and-drop canvas, pre-made templates, and advanced funnel capabilities like upsells and order bumps.

Plus, it integrates smoothly with major payment processors and email marketing tools, making it a complete lead-generation platform.

For Beginners or Simplicity:

Leadpages is perfect for those new to web design. Its intuitive interface and extensive template library help you create appealing landing pages quickly.

You don’t need any technical skills as you can create professional-looking landing pages in no time. It’s a great option if you want to get a page up and running quickly without any hassle.

For Flexibility and Customization:

If you value design freedom, Unbounce is your go-to platform. Its drag-and-drop editor and grid-free interface allow you to craft highly customized landing pages that fit your unique vision and brand.

I really like how you can have full control over the layout without any restrictions. Plus, you can leverage its AI engine to smartly optimize your pages. It helps you to boost your conversion rates effortlessly.

Whether you’re a designer or just want more flexibility, Unbounce gives you the creative freedom you need.

However, If you’re a WordPress user, WPFunnels is worth exploring as it lets you manage everything from your dashboard.

It blends ease of use with powerful features, offering a balanced solution for creating landing pages and managing sales funnels.

In the end, whether you choose Leadpages, Unbounce, or WPFunnels, each tool offers unique advantages tailored to different aspects of your digital marketing strategy.

Conclusion

When choosing between Leadpages vs. Unbounce, it comes down to what you need. Leadpages is perfect for you if you want simplicity, especially for small businesses.

Unbounce gives you more customization and flexibility, perfect if you want more control over your landing page designs with extra options like custom layouts and scripts.

However, if you’re looking for a more balanced option, WPFunnels could be your ideal solution. It’s great for managing funnels and launching landing pages with ease

It provides all the essential tools you need for building and managing landing pages in one place. It also simplifies your workflow and saves you time.

** FAQs **

Is Unbounce worth it?

• Yes, Unbounce is worth it if you value flexibility and customization. It’s AI-driven optimization and user-friendly editor enable you to create landing pages that effectively boost conversion rates. It’s perfect for marketers who want tailored solutions.

Is Leadpages worth it?

• Yes, Leadpages is ideal for those seeking an easy-to-use platform with a variety of templates. It lets you create appealing landing pages without needing technical skills and includes features like Leadmeter for optimizing performance.

How fast is the Leadpages page load?

• Leadpages is known for its impressive page load speeds. It takes 2.4 seconds to load in maximum times. This quick loading time significantly improves user experience and keeps potential customers engaged. Faster pages help enhance your overall conversion rates.

What is the best solution that combines Leadpages and Unbounce?

• WPFunnels stands out as a fantastic solution that blends the strengths of both Leadpages and Unbounce. It offers a user-friendly interface similar to Leadpages while providing customization options like Unbounce. This makes it a comprehensive tool for your marketing strategy.

Can I sell products on Unbounce?

• Yes, you can sell products directly on Unbounce. The platform allows for easy integration of payment options on your landing pages. This feature is excellent for businesses looking to drive sales while capturing leads effectively.