Leadpages vs Unbounce

Leadpages vs Unbounce – Finding The Best Landing Page Creator For Lead Generation in 2024

If you’re in the market for a landing page tool, you’re likely facing the challenge of balancing flexibility and simplicity in the creation process. In digital marketing, where sales funnels and course management are great revenue streams, the efficacy of landing pages cannot be overstated.

Landing pages achieve a 160% higher conversion rate than other signup form types.

The main challenge you will face when planning landing pages is to find a reliable tool that will help you craft conversion-optimized landing pages without much complications. Two top tools that are well-known to help you with this are Leadpages and Unbounce.

Both tools offer powerful features to help you craft lead generation landing pages through effective templates and optimized features. But which one is the better choice between Leadpages vs Unbounce?

Today, we will conduct a direct comparison between the two tools and look into various aspects such as simplicity, use cases, efficiency, affordability, and many more, to find out which would be more suitable for your business.

Now, let’s start by learning more about each of the tools before diving into a direct comparison.

What is Leadpages?

Leadpages Homepage

Launched in 2012, Leadpages is dedicated to creating conversion optimized landing pages. Its user-friendly system simplifies the setup of appealing landing pages, offering customization through a graphical editor where you need no technical expertise.

With accelerated growth, Leadpages has solidified its position among the top web page builders. Beyond standard templates, it provides advanced modules like video backgrounds and countdown timers. Leadpages extends functionality, enabling users to create Facebook Ads, accept payments directly from landing pages, and capitalize on various supplementary components- all the things that make it a versatile and vital platform.

Best Leadpages Features

Here are some of the best Leadpages features-

  1. Drag-and-Drop Builder for easy customization of landing pages and implementing page tracking
  2. Hosted Landing Pages with the option to download HTML codes for external hosting through your current cPanel, adding flexibility to your hosting choices.
  3. Over 200 Mobile-Responsive Templates catering to both simplicity and customization needs.
  4. Leadpages’ Alert Bars serve as non-intrusive pop-ups, allowing easy addition of CTAs without disrupting the user experience, offering a seamless setup process without the need for coding or plugins.
  5. Leadpages’ Pop-Ups, known as Leadboxes for capturing leads through impactful screen takeovers.
  6. Extensive Website Integrations with approximately 40 tools across categories such as analytics, CRM, email marketing, live chat, payments, video, scheduling, webinars, and A/B testing for enhanced overall functionality and connectivity.
  7. LeadDigits-a specialized SMS tool enabling direct communication with prospects via text messages

Pros of Using Leadpages

  • Beginner-friendly with a straightforward user interface.
  • Features a drag-and-drop editor, an industry standard for ease of use.
  • Offers over 40 integrations, accommodating a wide range of tools.
  • Allows for future scalability, adapting to evolving web pages and service needs.
  • Boasts 200+ templates, providing ample design options.
  • Covers a broad spectrum of page arrangements in free and paid templates.

Cons of Using Leadpages

  • Starting at $49/month, considered high compared to competitors.
  • Even annual payment only reduces to $37/month, still relatively steep.
  • Standard templates lack customization.
  • Requires the use of the frustrating drag-and-drop tool for custom setups.
  • Premium templates come at an additional fee.
  • Targets mobile-friendly landing pages but lacks control over responsive elements.
  • Does not allow customization of how elements appear in the responsive version.
  • 14-day free trial, but users risk unintended charges if they forget to cancel.
  • Limited transparency in refund policies, potentially leading to customer dissatisfaction.

What is Unbounce?


Unbounce is a powerful platform that revolutionizes how you create and optimize landing pages. It’s known for its flexibility and advanced features, allowing you to design landing pages that truly resonate with your audience. Unbounce’s standout feature is its AI-driven optimization, which helps in fine-tuning your pages for maximum conversion.

Similar to Leadpages, Unbounce offers extra perks, like customizable onsite pop-ups with a targeted framework. Its powerful tracking option goes beyond Google Analytics which provides real-time analytics and integrated conversion insights for optimizing the entire conversion system.

Best Unbounce Features

  1. Over 100 standard templates for quick, conversion-focused designs. for landing pages
  2. Drag-and-Drop Builder easy customization.
  3. Advanced options include lightboxes, videos, pop-ups, and social media integration.
  4. AI-powered copy assistant to generate landing page and website copy.
  5. Templates for pop-ups and sticky bars with customizable drag-and-drop builder.
  6. Targeting, triggers, and scheduling options for effective lead generation.
  7. Smart Traffic to Optimize campaigns efficiently, reducing the need for extensive A/B testing.
  8. Over 15 pre-built AMP templates for mobile-optimized landing pages, keeping AMP code up-to-date with the latest standards.
  9. Dynamic Text Replacement to match landing page copy to specific keywords for personalized content. Enhances paid search campaigns by aligning with search intent.
  10. A/B Testing various elements and landing page variants where results are displayed in Unbounce’s analytics dashboard for performance insights.
  11. Third-party integrations with CRMs like HubSpot, Salesforce, and more.
  12. Extensive Zapier integrations for automation, offering a wide range of additional tools.

Pros of using Unbounce

  • Intuitive interface, minimizing the learning curve for marketers.
  • Seamless integration with a wide range of third-party tools
  • No Dependency on IT Teams
  • Risk-Free 14-Day Free Trial
  • Despite higher plan prices, lower customer acquisition costs are due to increased conversion rates.
  • Flexible for All Skill Levels, drag-and-drop simplicity for beginners to script customization for advanced users.
  • Custom lead-gen forms and AI-powered Smart Traffic for optimized traffic.

Cons of using Unbounce

  • The lack of grid restrictions may pose challenges for specific user preferences.
  • Some CSS knowledge is necessary for adding text and box shadows.
  • Icon library comprises unchangeable images, lacking a color customization option
  • Dynamic text replacement features may be challenging to grasp for users.

Leadpages vs Unbounce – Comparison Table

Leadpages vs Unbounce

Leadpages vs Unbounce – In-depth Key Differences

Now, let us dive deep into a close side-by-side comparison.

Ease of Use (Learning Curve & Interface)

Leadpages stands out with its dual-page editors, offering a drag-and-drop editor and an alternate static editor. The drag-and-drop interface is user-friendly, requiring minimal technical knowledge. The static editor simplifies template work but lacks the extensive customization of its counterpart. Supplementary elements like Leadboxes, an icon library, and a countdown timer enhance user experience.

Unbounce, on the other hand, features a single pixel-precise drag-and-drop editor, achieving a balance between simplicity and dynamic customization. While beginners may take time to grasp all tools, Unbounce’s active community offers support for technical matters. Both platforms provide easy-to-use editors with distinct layouts and customization options, making it a draw in terms of ease of use.

Templates Library

When it comes to templates, Leadpages and Unbounce take different routes.

Leadpages go big with a whopping 500+ templates. They sort them based on conversion rates, industry, and campaign type. It’s a variety feast, and they even toss in website templates.

Leadpages templates library

Unbounce, on the other hand, is more about quality over quantity, offering around 125 templates.

Unbounce templates library

They’ve scrutinized data from 64,000 landing pages for a conversion-focused approach. Both allow customization with drag-and-drop ease, but Leadpages throws in website templates, while Unbounce adds templates for sticky bars and pop-ups. So, it’s a matter of choice—variety (Leadpages) or specialized quality (Unbounce).

Page Editor

Leadpages gives you two options—the classic Standard Editor for quick tweaks and the more advanced Drag-and-Drop Editor for extensive customization.

Leadpages Page editor

The Standard Editor is straightforward but somewhat rigid, limiting design possibilities. On the flip side, the Drag-and-Drop Editor is dynamic and flexible, letting you fine-tune your landing pages with ease. It’s a win for those who prefer a more hands-on approach to design.

Unbounce page editor

Unbounce approaches editing with a comprehensive Drag-and-Drop Editor that initially seems complex. It packs advanced features for deep customization, offering more design freedom than Leadpages. While it might take some time to master, the payoff is an editor that caters to intricate design needs. In the showdown of editors, Unbounce’s Drag-and-Drop Builder emerges as the choice for those seeking a robust, flexible design experience.

Customization and Flexibility

Leadpages and Unbounce each have a unique approach to creating landing pages. Unbounce provides a flexible editor for custom designs, while Leadpages offers over 220 professional templates for quick, ready-to-use pages. Leadpages is more budget-friendly, with unlimited traffic on all plans. In contrast, Unbounce excels with more native integrations, features for multiple users, and AMP landing pages for faster mobile performance. Unbounce also uses AI for conversion optimization, which is great for experienced marketers looking to boost their conversion rates.

So, if you are looking for intricate designs, Unbounce can be your play. If simplicity suits you, Leadpages has your back.

A/B Testing

When it comes to A/B testing, both Unbounce and Leadpages equip users with robust tools to fine-tune their landing pages for optimal results.

Unbounce offers A/B testing features in its more advanced plans, and works all detailed analytics, measuring various elements like headings, subheadings, and button attributes.

Meanwhile, Leadpages offers A/B testing features in its “Pro plan” and above, providing a before-and-after analysis of landing page changes. It scrutinizes templates, button characteristics, subheadings, and headlines.

The battle between Leadpages and Unbounce in A/B testing ends in a tie. Both platforms empower users to enhance conversion rates through insightful testing and analysis.


In the analytics area, Leadpages does better by taking the lead with a user-friendly dashboard that dishes out real-time data on visitors, conversions, and conversion rates. It doesn’t stop there—Leadpages throws a strong SEO game into the mix. Tweak meta titles, keywords, and descriptions effortlessly for prime search engine performance. Plus, kudos to Leadpages for zipping past the competition with lightning-fast page load speeds, giving your SEO and conversion rates a nice boost.

On the flip side, Unbounce brings in AMP landing pages for that extra Google nod, but note that it’s a perk in their pricier plans. Both have your back with metadata customization, but Leadpages might just win the speed race without breaking the bank.

Email Marketing

When it comes to email marketing, Leadpages and Unbounce both showcase their integration versatility. Leadpages, with over 90 integrations and 2,000 more via Zapier, seamlessly collaborate with your toolkit. It harmonizes effortlessly with Stripe, Calendly, MailChimp, AWeber, and OpenTable.

Unbounce, boasting 116 integrations covering major ESPs, CRMs, webinars, and social networks, plays a robust integration game. While Unbounce shines with more native integrations, the tie-breaker really depends on how each platform aligns with your email marketing strategy. Choose wisely based on your email campaign demands.

Funnel Features (Lead Gen & Sales)

Leadpages and Unbounce showcase distinctive strengths in terms of lead generation and sales. Leadpages, with its innovative feature- Leadmeter, offers real-time insights for optimal page performance. It boasts alert bars, customizable pop-ups, robust conversion tracking, A/B testing capabilities, and seamless payment integration through Stripe. The Lead Library simplifies lead management.

Unbounce, living up to its name, minimizes bounce rates with conversion-focused templates, A/B testing, and user-friendly pop-ups. Unbounce’s flexibility shines in customizable pop-ups, while Leadpages gains an edge with the actionable guidance of the Leadmeter, enhancing the likelihood of creating highly converting landing pages.

Pricing & Plans

Unbounce and Leadpages provide pricing plans that are structured in tiers. This allows users to select a plan that aligns with the specific requirements of their business, rather than being limited to a one-size-fits-all option.

With plans starting at just $37/month, Leadpage offers a budget-friendly alternative. Contrarily, Unbounce offers four plans ranging from $79 to $192/month. While both platforms provide monthly and annual billing options, Leadpages stands out as the more cost-effective choice, offering similar features at a significantly lower entry price. For businesses on a budget, Leadpages is the winner in providing value without compromising essential functionalities.


In terms of customer support, Unbounce gains the upper hand with a more comprehensive system. Leadpages offers a dedicated help center featuring sections covering various topics, including-

  • Sections dedicated to common questions about getting started, landing pages, your account, integrations, publishing, analytics, tracking, and more
  • Videos and tutorials
  • Direct email contact form

Unbounce takes it a step further.

Unbounce’s support center, housed under the “Get in Touch” section, not only provides a demo and help center but also integrates a thriving community.

  • Getting started
  • Connecting your domain
  • Landing pages
  • Sticky bars
  • Popups

Each support section on Unbounce is meticulously crafted with tutorials, screenshots, helpful links, and glossaries. In terms of accessibility and depth, Unbounce outshines Leadpages, offering users a more robust and user-friendly support experience.

The Better Solution – An Alternative Option

As you saw, in the comparison of Leadpages vs Unbounce, they both have their unique advantages. But if you are looking for something that can give you the best of both of these tools? Then you should rather look into a third option – WPFunnels.

WPFunnels HomePage

WPFunnels stands as a compelling alternative, seamlessly combining the strengths of Leadpages and Unbounce. This all-in-one solution offers a user-friendly interface akin to Leadpages, ensuring simplicity for beginners and those who prioritize ease of use. Simultaneously, it matches Unbounce’s prowess in customization, providing an interactive drag-and-drop editor.

WPFunnels is a comprehensive tool specifically designed for WordPress, offering unique features that cater to the intricacies of managing sales funnels within a WordPress environment. This includes advanced funnel mapping, deep integration with WordPress-specific tools like WooCommerce, and the ability to leverage WordPress plugins for enhanced functionality. This tool is not just about creating landing pages or providing customization; it’s about offering a holistic funnel-building experience within the familiar WordPress interface, making it a distinct and powerful tool in its own right.

Is WPFunnels A Better Option?

WPFunnels goes beyond the basic functionalities of Leadpages and Unbounce by offering deep integration with WordPress. This integration allows for a seamless workflow, especially if your website is already on this platform. But what truly makes WPFunnels stand out are its specialized features:

  • WPFunnels stands out with its visual funnel mapping, allowing you to easily plan and visualize customer journeys.
  • Its seamless integration with WooCommerce enhances your e-commerce capabilities directly within WordPress.
  • The tool simplifies automated lead nurturing, keeping potential customers engaged with less effort on your part.
  • Dynamic content display tailors what visitors see based on their interactions, making each experience more personal.
  • Plus, WPFunnels offers A/B testing for different stages of your funnels, a key for optimizing conversions.
  • With customizable checkout options, you can create a smoother and more branded purchasing process.

These features, specific to WPFunnels, enrich its functionality, making it a superior choice for WordPress users who need more than just landing pages, but a comprehensive funnel-building solution.

WPFunnels Pricing

WP Funnels offers three pricing plans: Basic, Plus, and Pro.

  • Basic plan-$99 per year and includes one website license, unlimited funnels, and email support.
  • The Plus plan- $147 per year and includes three website licenses, unlimited funnels, email and chat support, and A/B testing.
  • The Pro plan- $237 per year and includes unlimited website licenses, unlimited funnels, email, chat, and phone support, A/B testing, and priority support.
  • All plans come with a 14-day money-back guarantee.
WPFunnels Pricing

WPFunnels not only offers cost savings compared to Unbounce but also stands as a good deal. With its extensive feature set, seamless integrations, and affordable pricing starting at $49 per year, WPFunnels emerges as a strong contender for businesses seeking a comprehensive and budget-friendly solution for their landing page and funnel needs.

Leadpages vs Unbounce vs WPFunnels

Leadpages vs Unbounce vs WPFunnels: Which One Should You Use?

When it comes to choosing between Leadpages, Unbounce, and WPFunnels, there isn’t a one-size-fits-all answer. Each platform caters to different needs, and the right choice depends on your specific requirements and preferences.

For Maximum Funnel Control and Integration: WPFunnels comes into play if you’re focused on creating comprehensive sales funnels with advanced features. Offering a combination of both Leadpages and Unbounce features, WPFunnels provides a drag-and-drop canvas for funnel planning, pre-made templates, design flexibility with various page builders, and advanced funnel features like order bumps, upsells, and downsells. It also integrates seamlessly with major payment processors and email marketing tools, offering a holistic solution for your sales funnel needs.

If you are a beginner or want Simplicity: Leadpages might be the right fit for you. With its user-friendly interface, extensive template library, and the Leadmeter tool that guides you through the design process, Leadpages is ideal for those who are new to web design and want a quick and straightforward solution.

If Flexibility and Customization are your Priorities: Unbounce stands out for its flexibility and customization options. If you are a web design professional or have specific design requirements, Unbounce’s drag-and-drop editor, grid-free interface, and JavaScript and CSS capabilities provide you with the flexibility needed to create highly customized landing pages.

Now, if you’re a WordPress user looking for a tool that not only helps in creating landing pages but also in building and managing entire sales funnels, WPFunnels is worth considering. It integrates seamlessly with WordPress, making it a convenient choice for those who prefer to manage everything from their WordPress dashboard. WPFunnels combines ease of use with advanced features, offering a balanced solution for WordPress-based projects.

In the end, while each tool has its merits, if you’re seeking a comprehensive solution that brings together the best of both worlds – the simplicity of Leadpages and the advanced capabilities of Unbounce, all within the WordPress environment – giving WPFunnels a try could be a wise move. It might just provide the efficiency and functionality you need for your digital marketing strategy.

Final Decision

In wrapping up, it’s all about finding the perfect fit for your business goals. Nevertheless, as your business tends to scale up, your team rises up with growing needs and hands full of tasks. So it is always a smart choice to keep experimenting with alternatives and continuous trial and error.

Leadpages, Unbounce, and WPFunnels each bring something valuable to the table. If you’re diving into the online world, Leadpages might be your friendly starting point. Need flexibility and customization? Unbounce has got you covered. Now, if you’re after a cost-effective powerhouse with almost all the bells and whistles, WPFunnels is the way to go.

Regardless of your choice, each platform brings valuable tools to enhance your online presence and conversion strategies. Embrace the one that aligns seamlessly with your vision, and may your journey toward successful online marketing be rewarding.

Frequently Asked Questions

How do LeadPages work?

LeadPages works by providing a user-friendly platform for creating high-converting landing pages. Users can choose from a variety of templates, customize content using a drag-and-drop editor, and integrate with other tools. The goal is to streamline the process of building effective landing pages for lead generation and sales.

Does LeadPages offer a free trial?

Yes, Leadpages offers a 14-day free trial. This trial period allows you to explore and test the platform’s features, templates, and functionalities before making a commitment. It’s a great way to experience how Leadpages can benefit their specific needs and requirements.

What is an Unbounce page?

An Unbounce page is a web page created using the Unbounce landing page builder. Known for its drag-and-drop functionality, Unbounce can be used to design and customize pages for marketing campaigns without coding. These pages are optimized for conversions and often used in digital marketing to capture leads or promote specific offers.

Srabonti Barua

Srabonti is a good observer but never an absorber. Unless she decides to be SpongeBob.

Srabonti Barua

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