Kajabi vs Teachable – The Better Tool For Course Sales [2024]

Kajabi vs Teachable - The Better Tool For Course Sales

Creating an online course can be a great way to share your knowledge and make money. But to build and sell your course, you need the right tools.

Two popular options are Kajabi and Teachable – trusted platforms designed specifically for creating and selling online courses.

If you’re trying to decide between using Kajabi or Teachable, you’re probably wondering: which one is better for your needs? Both have robust features for course creation, video hosting, marketing tools, analytics, and more. However, there are some key differences between the two platforms.

In this post, we’ll compare the pros and cons of Kajabi vs Teachable to help you determine the best platform for your online courses.

By the end of this guide, you’ll gain insights into:

  • The standout features of Kajabi and Teachable.
  • How each platform aligns with your specific course creation needs.
  • Important factors to consider before making your choice.

Let’s dive in and discover which platform, Kajabi or Teachable, is the right fit for your online course ambitions.

What is Kajabi?

Kajabi is a comprehensive platform designed to empower you with tools for creating, marketing, and selling online courses. Its unique selling point lies in its all-in-one functionality, combining course creation with powerful marketing and sales tools, making it a go-to choice for serious digital entrepreneurs and educators.

Kajabi Homepage

Best Kajabi Features

Let’s take a closer look at what makes Kajabi stand out:

  1. Integrated Marketing Tools: Kajabi includes email marketing, automation, and sales funnel capabilities, streamlining your marketing efforts in one place.
  2. Customizable Course Creation: Offers a range of templates and options for creating engaging and interactive courses tailored to your audience.
  3. Membership Site Management: Easily create and manage membership sites, providing a continuous learning environment for your students.
  4. Powerful Analytics: Track the performance of your courses and marketing campaigns with detailed analytics and reporting tools.
  5. Built-in Payment Processing: Simplifies transactions with integrated payment options, ensuring a smooth checkout experience for your students.
  6. Mobile App Accessibility: Offers a mobile app, making your courses accessible on the go and enhancing the learning experience.
  7. Community Building Tools: Engage and grow your audience with tools designed to foster community interaction and support.

Each of these features is crafted to help you create a seamless and successful online course experience, both for you and your students.

Pros of Using Kajabi

Let us talk about the advantages it brings to your table:

  1. All-in-One Platform: Kajabi combines course creation, marketing, and sales tools in one place, saving you the hassle of juggling multiple software.
  2. Highly Customizable: With Kajabi, you have the freedom to tailor your courses and marketing materials to fit your brand and style perfectly.
  3. Robust Marketing Features: Its advanced marketing tools, including email campaigns and sales funnels, are a game-changer for reaching and engaging your audience effectively.
  4. Strong Community Support: Kajabi offers excellent community features, helping you build a loyal and interactive student base.
  5. Efficient Automation: Streamline your workflow with Kajabi’s automation features, allowing you more time to focus on content creation and student engagement.

Cons of Using Kajabi

While Kajabi has many strengths, it’s important to consider some of its limitations:

  1. Higher Price Point: Kajabi’s comprehensive features come at a higher cost compared to some other platforms, which might be a consideration for those on a tight budget.
  2. Learning Curve: With its wide array of features, new users might find Kajabi a bit overwhelming at first.
  3. Limited E-commerce Options: For those looking to sell physical products alongside their courses, Kajabi’s e-commerce capabilities are somewhat limited.
  4. No Free Plan: Unlike some competitors, Kajabi doesn’t offer a free plan, which might be a barrier for those just starting out.
  5. Basic Quiz and Test Features: If you’re looking for advanced quizzing and testing capabilities, Kajabi’s features in this area are relatively basic.

Understanding these pros and cons will help you gauge how well Kajabi aligns with your specific needs and goals as an online course creator.

Kajabi Pricing

Kajabi Pricing

What is Teachable?

Teachable stands out as a user-friendly platform, ideal for beginners and seasoned course creators alike. Its unique selling point is its simplicity and focus on educators and coaches. With Teachable, you get an intuitive interface that simplifies the course creation process, making it accessible to anyone passionate about sharing knowledge.

It’s particularly favored for its straightforward setup, allowing you to launch your courses quickly and efficiently.

Teachable home page

Best Teachable Features

Let’s dive into what makes Teachable a preferred choice for many:

  1. User-Friendly Course Builder: Intuitive design makes course creation easy and accessible.
  2. Customizable Sales Pages: Create attractive sales pages that resonate with your brand.
  3. Integrated Payment Processing: Simplifies transactions with hassle-free payment options.
  4. Comprehensive Analytics Tools: Track course performance and student engagement effectively.
  5. Flexible Pricing Options: Offers a variety of pricing models to suit different needs.
  6. Robust Marketing Integrations: Easily connect with popular marketing tools and platforms.
  7. Responsive Customer Support: Reliable support to assist you at every step.

Each of these features is designed to enhance your course creation experience, ensuring you can focus on delivering great content while Teachable handles the technicalities.

Pros of using Teachable

Teachable also provides some great advantages for your online course business:

  • Intuitive course builder: The drag-and-drop course creator is easy to use even for beginners.
  • Custom domains: You can use your own domain and branding for a professional look.
  • Marketing integrations: Built-in Zapier integration lets you connect your email, payment, and other marketing tools.
  • Affiliate marketing: Teachable has a native affiliate program so you can easily enlist affiliates.
  • Strong community: The Teachable Community forum allows instructors and students to interact.

Cons of using Teachable

However, there are some potential limitations with Teachable to note:

  • Less customization: The themes and templates are not as customizable as some other platforms.
  • Transaction fees: You pay a transaction fee on top of the monthly plan, which can add up.
  • No sales funnels: There is no built-in sales funnel builder like some competitors offer.
  • Limited video storage: The basic plan has just 5GB of video storage available.
  • Reporting lacks detail: The stats and analytics could be more comprehensive.

Teachable Pricing

Teachable pricing

Kajabi vs Teachable – Comparison Table

When you’re deciding between Kajabi and Teachable, it helps to see their features side by side. This comparison table gives you a clear picture of what each platform offers, making your decision easier.

Kajabi vs Teachable - Comparison Table
Kajabi vs Teachable – Comparison

This table should give you a solid understanding of how Kajabi and Teachable stack up against each other. Consider what aspects are most important for your courses and choose the platform that aligns best with your needs.

Kajabi vs Teachable – In-depth Key Differences

When choosing between Kajabi and Teachable, understanding their key differences is crucial. Let’s dive into a detailed comparison of their features to help you decide which platform aligns best with your online course goals.

i. Objectives and Claims

Kajabi positions itself as an all-in-one online business platform allowing users to create, market, and sell digital products and online courses. Teachable focuses more specifically on providing an easy-to-use course creation and selling platform designed for online educators. Both platforms aim to empower users to build successful online course businesses, however, Kajabi offers a much wider array of built-in marketing, sales, and funnel features that extend far beyond just course hosting capabilities.

ii. Interface (Ease of Use)

Many users find Teachable’s interface design and overall UX to be more intuitive and beginner-friendly compared to Kajabi’s interface which offers advanced customization options at the expense of a steeper learning curve. Both platforms utilize user-friendly drag-and-drop course builders to streamline the course creation process. Teachable provides simpler template options for a quick and easy startup process, while Kajabi gives users more advanced branding and customization capabilities to control the look and feel of their course site, although the expansive options can seem overwhelming for new users.

iii. Course Creation and Hosting

Both Kajabi and Teachable make it easy for users to create online courses via their drag-and-drop course builders. Kajabi offers users more flexibility in customizing and personalizing the course portal with options to brand it according to their business needs. Teachable provides a more straightforward course creation process using its library of templates for a quick and hassle-free setup. Importantly, both platforms handle reliable and smooth course hosting and delivery of all user-created course content and materials.

iv. Video Hosting

Teachable provides more generous video hosting limits compared to Kajabi, allowing users to upload unlimited video content even on their basic paid plans. Kajabi places much stricter limitations around video file sizes and hosting storage space. For instructors planning courses with heavy video content, Teachable is likely the better choice to accommodate extensive video assets. Kajabi’s video hosting capabilities may feel limiting for anything beyond short, bite-sized video lessons.

v. Sales Funnel Features

One of Kajabi’s biggest advantages is the native sales funnel builder and email marketing capabilities baked right into their platform. This allows users to easily create and manage automated sales funnels around their online courses and other offerings. With Teachable, users would need to integrate third-party tools to access similar sales funnel functionalities. So for those seeking end-to-end sales funnel solutions alongside course hosting, Kajabi provides a clear benefit.

vi. Customization Options

Kajabi also outpaces Teachable when it comes to providing users with design and customization options for personalizing the course experience. Teachable follows more of a plug-and-play approach with their template library while Kajabi allows advanced branding and UI customization options so users can completely tailor their course sites. For those who want full control and flexibility over their course portal’s look and feel, Kajabi is the way to go.

vii. Email Marketing Features

Kajabi also integrates robust email marketing capabilities like autoresponders, newsletters, and broadcasts. Teachable users would need to connect third-party email marketing tools. For users focused on building their email lists and automating communication with subscribers, Kajabi provides a seamless all-in-one solution. Teachable would require piecing together separate tools to achieve similar email marketing functionalities.

viii. Analytics and Reporting

For analytics and insights into course performance, Teachable provides a simple dashboard showing sales, enrollments, and other metrics. Kajabi offers more advanced analytics and drill-down capabilities to segment and analyze student demographics and engagement. Those wanting detailed analytics around students and sales funnels might find Kajabi more favorable. But Teachable provides adequate high-level analytics for most use cases.

ix. Templates

Teachable offers a variety of templates to quickly customize pages and sites. Kajabi provides even more webpage, email, and funnel template options. So Kajabi users essentially have access to a broader template library for customizing their course sites and other assets without needing design skills. The abundance of templates caters to Kajabi’s overall focus on customization.

x. Affiliate Management

Teachable has an integrated affiliate program so users can easily enlist affiliates to promote courses. Kajabi lacks a native affiliate program, so users need third-party affiliate solutions. Given the built-in functionality, Teachable provides a simpler affiliate marketing setup. Kajabi would require piecing together separate affiliates too

The Third Option You May Consider To Boost Subscriptions

As you saw, in the comparison of Kajabi vs Teachable, they both have their unique advantages. But if you are looking for something that can give you the best of both of these tools? Then you should rather look into a third option – selling courses in WordPress using WPFunnels and TutorLMS.

WPFunnels website
TutorLMS home
Type caption (optional)

WPFunnels brings a new dimension to your online course-selling strategy. It’s a WordPress plugin specifically designed for crafting high-converting sales funnels. With WPFunnels, you can guide your students through a structured learning path, enhancing their experience and boosting your course sales.

TutorLMS, on the other hand, is a comprehensive WordPress LMS (Learning Management System) plugin. It allows you to create engaging and interactive courses directly within WordPress. TutorLMS is known for its user-friendly interface and flexibility, making course creation and management a breeze.

How Is “WPFunnels + TutorLMS” The Better Option?

Together, WPFunnels and TutorLMS create a powerful duo. They offer the ease of use and course creation capabilities of Teachable, combined with the marketing and sales funnel prowess of Kajabi.

This integration into WordPress also means you have the flexibility to extend your eLearning platform with thousands of other plugins, tailoring it precisely to your needs.

WPFunenls And TutorLMS Pricing

Let’s break down the pricing for WPFunnels and TutorLMS, and see how they stack up when combined:

PlanWPFunnelsTutorLMSCombined Pricing
Small Plan$9 $17$26
Medium Plan$13$34$47
Large Plan$20$67$87
**All prices are billed annually.

Compared to Kajabi and Teachable, these prices are technically, less than half of what you would pay with those tools. Meaning, that while getting every necessary feature in Kajabi and Teachable, you also get a lower price – a winning situation for any business.

Now, let’s compare these combined solutions with Kajabi vs Teachable:

Kajabi vs Teachable vs WPFunnels & TutorLMS
WPFunnels & TutorLMS vs Kajabi vs Teachable

WPFunnels and TutorLMS present a compelling, cost-effective option for selling courses. They offer a unique combination of features at a fraction of the cost, especially when compared to Kajabi and Teachable.

With capabilities like visual funnel mapping, lead funnel building, and integration with WordPress, they provide almost all the necessary tools for course creation and marketing. The flexibility to self-host videos and manage products via WooCommerce adds to their appeal, making them a versatile choice for course creators who already use or plan to use WordPress.

Kajabi vs Teachable vs WPFunnels + TutorLMS – Which Solution Should You Use?

So you say, Kajabi, Teachable, and the combination of WPFunnels + TutorLMS each bring unique strengths to the table. Your choice depends on what you prioritize for your online teaching or marketing needs.

If you’re looking to build a comprehensive online presence, complete with advanced marketing strategies and automated sales funnels, then Kajabi is your go-to. Kajabi is particularly suited for those who are willing to invest a bit more for a range of features.

On the other hand, if ease of use and simplicity are your top priorities, and you’re just starting out or prefer a straightforward approach, Teachable is a perfect choice. It’s user-friendly, offers essential tools for course creation and hosting, and is more budget-friendly compared to Kajabi. Teachable is great for beginners or those who want to focus more on course content rather than complex marketing strategies.

However, if you’re already using WordPress for your website and are comfortable navigating its ecosystem, then the combination of WPFunnels and TutorLMS could be the ideal solution. This duo brings together the ease of course creation and hosting from Teachable and the marketing prowess of Kajabi, all within the familiar WordPress environment. It’s a cost-effective solution that offers flexibility and a wide range of features, especially for those who are already familiar with WordPress.

Wrapping Up

While looking at the comparison between Kajabi vs Teachable vs WPFunnels + TutorLMS, you can clearly see that they each have unique advantages that make them great solutions.

However, which one is good for your business is entirely depending on your business goals and usability requirements. While looking for a top-notch platform, Kajabi is great for creating large course membership sites, Teachable is great for solo-course creators, and WPFunnels + TutorLMS is simply more affordable while delivering the same results, except that, you need to be using a WordPress site. So, if you have the opportunity, we recommend you give WPFunnels & TutorLMS a try.

Remember, the right platform is the one that fits seamlessly with your course creation and marketing goals, making your journey as an online educator both successful and enjoyable.

Frequently Asked Questions

1. What is WPFunnels?

WPFunnels is a WordPress plugin designed for creating and managing sales funnels. It allows you to visually design and implement funnels directly within WordPress, streamlining the process of guiding potential customers through the buying journey.

2. How does TutorLMS enhance course creation?

TutorLMS enhances course creation in WordPress by providing an intuitive interface and tools like quizzes and interactive lessons. It simplifies the process of building comprehensive courses, making it accessible even for those new to online education.

3. Can WPFunnels integrate with other WordPress plugins?

Yes, WPFunnels integrates seamlessly with various WordPress plugins. This integration extends its functionality, allowing for more customized and effective sales funnels tailored to specific business needs.

4. What makes TutorLMS suitable for beginners?

TutorLMS is ideal for beginners due to its user-friendly course builder and straightforward interface. It simplifies the course creation process, making it easy for anyone to start teaching online without a steep learning curve.

5. How does WPFunnels contribute to increasing course sales?

WPFunnels contributes to increasing course sales by enabling the creation of targeted sales funnels. These funnels guide potential students through a structured path, from initial interest to final purchase, effectively increasing conversions and course enrollments.

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Sakiba Prima

About Author

Sakiba Prima

Sakiba Prima, the technical content writer at WPFunnels is passionate about making WordPress work wonders for your business. With a flair for simple yet effective sales & marketing tactics and handy tooltips, she turns complex ideas into easy reads.

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