Subscription Marketing Strategies To Increase Your Revenue

12 Subscription Marketing Strategies to Increase Your Revenue in 2024

Selling subscription-based products and services can be challenging, but with the right strategies, you can achieve long-term business growth.

In this article, we’ll explore 12 powerful subscription marketing strategies that will significantly increase your subscription sales and help you achieve higher customer retention over the years.

After reading this article you will have a good understanding of

  • What subscription marketing means and its benefits,
  • Compelling subscription marketing ideas that you can embrace for high conversions,
  • Tools to help you promote and sell subscriptions effectively.

So let’s begin.

What is Subscription Marketing?

Selling subscriptions refers to offering products or services through recurring payment models, ensuring you receive continuous value. For instance, a software company might offer you monthly access to its tools, providing ongoing updates and support in exchange for a subscription fee.

Subscription marketing means executing well-planned marketing strategies that you can use to actively promote your subscription products or services and get more subscribers. And then, continue the process to ensure these subscribers renew their subscriptions over and over again, giving you a long-term business model.

Benefits of Selling Subscriptions

Selling subscription products or services comes with several benefits.

  1. Predictable Revenue Streams
    You can enjoy consistent income, aiding financial forecasting.
  2. Enhanced Customer Retention
    Long-term subscriptions foster strong loyalty to your brand.
  3. Lower Cost On Rewals Than Acquisition Cost
    Convert subscribers to renew with lower marketing cost than initial acquisition cost.
  4. Long-term Sustainability
    Recurring earnings means long-term sustainable business growth.
  5. Scalability and Growth
    Efficiently scale operations to meet demand while expanding offerings.

Importance of Effective Subscription Marketing

However, to get those benefits, marketing subscription products with well-planned strategies is very important. Following are a few good reasons:

  1. Achieve Higher Retention and Loyalty
    Implementing effective strategies ensures your customers remain engaged and loyal.
  2. Earn A Revenue Stability
    Consistent subscriptions stabilize your cash flow and mitigate revenue fluctuations.
  3. Have A Competitive Edge
    A well-crafted marketing plan sets you apart from competitors.

So, having a great subscription marketing plan gives you an edge over the market and helps you grow into a sustainable and profitable business.

12 Subscription Marketing Strategies to Boost Your Revenue

Now, let us look at some of the best subscription marketing strategies that can hep you get more subscribers and grow your revenue significantly

1. Offer Free Trials Before Offering Subscription

Giving away free trials is a smart move to attract possible subscribers. It lets customers try out your product or service and understand the value you offer before making a decision.

For example, Grammarly offers a free trial for about 7 days to try out the Business Plan. Once you understand how efficient it is, you may want to get the subscription.

Best Practices When Offering a Free Trial

  • Keep The Terms Clear
    Ensure you have transparently communicated the trial duration, limitations, and other expectations from your product or service.
  • Capture Necessary Data (With Permission)
    Take advantage of the trial period to collect user data for tailored follow-ups and personalized offers.
  • Offer Effective Onboarding
    Create a good onboarding process to help subscribers use your product or service effectively and love it before the trial period ends.
  • Make The Subscription Process Easy
    Once someone wants to subscribe after or during the trial period, make it super easy to go through the checkout process. If you need additional details, collect them after the subscription is complete.
  • Request To Give Feedback Even Before Trial Ends
    Many make the mistake of asking for feedback after the trial ends. You should ask for it as soon as you know the customer used the tool for 24-48 hrs.
  • Offer Quality Support
    Make sure your subscribers always have help available. Non-responsive or late support may lead to not converting after the trial period.

2. Lead Generation Followed By Email Automation

You may create lead generation funnels where after someone opts in, an automation email series is sent out to nurture them and convince them to purchase your subscription offer.

For lead generation, you may offer a lead magnet that your prospects may find useful.

Capture Leads On The Landing Page

For example, if it’s a membership subscription that you sell, then offering a free course on a certain topic will be a great lead magnet. In order to get this free course, they will provide their contact information and indicate that they are interested in such courses.

Next, set up an email automation workflow with the intention of nurturing and converting them. It could be as simple as a 3-email series where

  • In the first, you may give them another free resource related to the free courses.
  • The second email could be about introducing them to your membership subscription, highlighting your most valuable courses, and laying down the benefits of subscribing.
  • If they do not convert, you may trigger a third email with a discount offer which they may claim within 10 days.

Here, you need to make sure you have a good email copy for each. Also, try to have a subscription model with multiple payment plans where 1 seems more lucrative for example, a monthly subscription and a quarterly subscription that costs less compared to accumulated monthly plans.

The combination of the lead generation process and email automation makes it a great subscription marketing strategy.

3. Customer Retention Email Automation

Keeping a good and long-lasting relationship with customers is important in subscription marketing. Hence, keeping in touch with your audience and keeping them engaged on a regular basis is important.

To do this, send out helpful and interesting emails every week. This should be a mix of informational, and how-to type content, and an occasion advice on actively using your product or service to their advantage.

This approach will make the customers understand how much you care and always keep them engaged with your brand. When it comes to renewing your subscription, this engagement will act as a strong emotional drive for them to subscribe again, provided that your product or service actually helped them.

4. Influencer Partnerships for Brand Visibility

Partnering with social and industry influencers can substantially increase your subscriptions.

Most people follow several trusted individuals on social media that seem to hold expertise or create regular useful content around a certain industry. You may actively collaborate with influencers that have an audience base you want to target. In most cases, these will be paid agreements where influencers will ask for a certain upfront fee to promote your subscription offer.

Another option is to run a lucrative affiliate marketing model. If you offer a good commission, you will find several people automatically promoting your subscription product or service. But if you want a good push, then you have to reach out to renounced influencers to promote for you. Sometimes, offering an exclusive higher commission will be needed for people with more number of followers.

While you will not make the same amount of profit as usual sales, you will get more subscribers which is an advantage in the long run.

5. Run Special Deals & Discount Campaigns

Discounts are a marketing strategy that will always get you some sales. You can run occasional discounts on your subscription plans and actively promote the discount offer on social media, emails, or paid Ads to get conversions.

Best Practices When Offering Discounts On Subscriptions

When offering discounts on subscriptions, it’s essential to follow some best practices:

  1. Limited-Time Offers
    Create discounts that only last for a short time. This makes people feel they need to decide quickly.
  2. Segmented Discounts
    Make different discounts for different groups of customers. This way, everyone feels like they get a special deal that fits them.
  3. Clear Terms
    Be clear about the rules for the discount. This helps build trust with customers because they know exactly what to expect.
  4. Exclusive Rewards
    Give special rewards only to customers who stick around for a long time. This encourages them to stay with you and be loyal.
  5. Non-applicability to Renewal
    Offer a discount that is only applicable for the current purchase and not for future renewals. This is to maximize the value you get from this campaign.

6. Craft A Lucrative Customer Loyalty Program

Implementing a loyalty program can encourage you to refer more subscribers.

You may craft a lucrative loyalty program for your existing subscribers.

For example, you could offer a discount on the next renewal upon referring new subscribers.

Another one could be bonus rewards upon frequent renewals from the same customer. For example, if it’s a Saas email marketing tool for a customer who renewed back to back 4 months, you may offer an additional 1000 emails to be sent for the 5th month as an appreciation for staying with you.

You will also find tools to manage rewards & points systems to create some sort of competition, maybe by setting a tier-based rewards system, for your customers to try and get more rewards from you while giving you more business.

Loyalty programs naturally work best with subscription marketing, so you can take advantage of this strategy.

7. Host Webinars & Live Demos

Engage your audience with webinars or live demos showcasing the value of your subscription.

For example, if you are a marketing coach, you can host a free live webinar to teach people some advanced SEO techniques. And then, during the end of the webinar, you may offer a good discount on taking your services on a subscription basis.

Again, if you sell online software, let’s say a PM tool, you can host a free live demo session with your prospects to display exactly what benefits your tool offers. This will help to get many people interested in your tool.

Later, you can connect an automated email marketing series to nurture and convince these attendees to subscribe to your products and services. You may consider offering a free trial to make this extra convincing, provided that you are super confident with your product or service.

8. Targeted Content Marketing

Regularly publishing new and relevant content/articles ensures you attract an organic, targeted audience.

Among the content, include a few content where you showcase the use and benefit of your product or service. This will help to make people realize your dedication to help them and eventually get interested in your subscription products.

Best Practices On Content Planning for Subscription Products

  1. Keyword Research
    Spend time researching the right keywords that your target audience is more likely to search for. And then prepare relevant content that aligns with their need. Try to target keywords that are less difficult to rank for but have a high search volume. You will find several keyword research tools to help you out with this.
  2. Diversified Content
    Use various formats like videos, infographics, and blogs to cater to different preferences. You can find a lot of organic traffic through well-planned blogs, and then get a whole new group of audience from YouTube through videos.
  3. Consistent Schedule
    Maintain a regular content publishing schedule for audience engagement. This will help interested prospects know exactly when to expect new content, increasing your brand authority. This is especially important for video content.
  4. Interactive Content
    Implement interactive content like quizzes, polls, or interactive infographics to enhance engagement and user experience.
  5. SEO Optimization
    Optimize your content for search engines by using relevant keywords, proper keyword distribution, maintaining good keyword and content relevancy, using engaging meta descriptions, and ensuring mobile-friendliness.

9. Run Paid Ads On Social Media

Setting up ad campaigns on social channels like Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube can effectively promote the benefits and use cases of subscription products.

Most social platforms keep track of people’s interests and interactions with brands and content topics. So, it’s easier to target the right audience with Paid Ads there.

It’s a common subscription marketing tactic that almost all businesses use. But you need to make sure you have done your customer research well to be able to target the right audience with your Ads.

10. Highlight Customer Success Stories and Testimonials

Although this tactic is straightforward, it’s not as easy as it sounds.

You need to try and video reviews and interviews from customers and leveraging them across your marketing channels.

If you can get honest video testimonials, or interview customers for their real success stories with your product, it will help to genuinely connect with potential subscribers who are looking to get a similar level of success.

You may use these testimonials as your direct content on YouTube, or use them as part of your landing pages, Ads, and promotional content.

These can even be converted into written case studies to get organic traffic.

A Mistake To Avoid When Using Testimonials

However, most businesses make a mistake common mistake that you want to avoid. You will notice that sometimes a business publishes a testimonial video of a customer on their own social channels and makes the customer make a comment or reaction to it later. While this is not bad, this creates a slight suspicion that the video may be a staged one.

The better approach is to make the customer publish his testimonial originally on his social media, and then you re-use it on your social platforms as a re-share. And later download the video and use it on your other promotional content.

You have to help your customers understand how this works to make them do this, which is often difficult. But if you have really helped your customers, many will happily help you out in this manner.

11. Plan Subscription Upsell Campaigns

If you have multiple subscription plans or tiers, then you should plan upsell campaigns to try and convince prospects to upgrade to higher plans.

You may do this in several ways. Three of the best ways are as follows:

  • One Click Upsell After Checkout
    When someone purchases a lower-tier plan, right after checkout, you may make a good discount offer on a higher-tier plan as an upsell offer. Make it an optional offer that buyers may accept or reject with one click, and clearly highlight both the discount and the benefit of going for the higher plan.
  • Post-purchase Upsell Email Series
    After subscription, you may trigger an automation workflow where, after the onboarding process, you may set up a series of emails to try and convince the customer to upgrade. It could be a series explaining the benefits of upgrading to offering a discount to upgrade.
  • Re-targeting Ads To Upgrade
    You may set up re-targeting ads for your customers that are on the lower-tier plan to highlight the best features and benefits of the high-tier plan. This will often attract them to consider upgrading.

Upselling is a core strategy in subscription marketing and you should set up these tactics to get maximum ROI.

12. Build Up A Social Community

Creating a social community, such as a Facebook group, centered around your subscription product’s niche can expand your reach.

Here, your existing or potential customers may discuss various topics that revolve around your product or service. You may start a few topics as well which the prospects may interact with out of interest. Eventually, you may share a few useful content there from time to time to keep the prospects engaged, and also grow trust in your expertise.

As the group grows larger, you may run webinar campaigns or promotional campaigns with the help of your community, which will trigger several conversations due to common interests and desired benefits.

Reliable Tools To Help With Subscription Marketing For WooCommerce

So far you learned several subscription marketing strategies that can help you grow your business. However, to execute them successfully, you will need a few tools that are reliable and can serve all the purposes you need.

If you are running a WooCommerce store to sell subscription products, then the following are a few tools we recommend you use for various subscription marketing strategies.

1. WPFunnels

WPFunnels is currently one of the best sales funnel builders in WordPress that allows you to craft lead generation funnels or complete sales funnels with post-purchase upsell offers for your online business. The plugin integrates beautifully with native WordPress page builders such as Elemetntor, Divi, or Oxygen, and is specialized to craft funnel journeys for WooCommerce products or courses created using TutorLMS and LearnDash. Whether you are selling subscription products or course subscriptions, you can easily craft complete funnel journeys to collect leads, promote your offers, get subscriptions, and trigger upsells.

2. Mail Mint

Mail Mint is one of the easiest email marketing automation plugins for WordPress and WooCommerce. Using this plugin, you may manage your collected leads, manage them through lists and custom segments, run custom email campaigns, set up email series, and trigger automated email workflows easily.

The plugin comes with pre-built email templates and a super easy drag-and-drop email builder with full customization control to help you launch highly effective email campaigns. Its visual automation workflow builder makes it a powerful automation tool for WooCommerce and TutorLMS, with several triggers based on buyers’ actions in your online store.

This plugin also has a special integration with WPFunnels to let you plan email automation flows for your sales funnels.

3. WooRewards

WooRewards is a wonderful customer loyalty plugin for WooCommerce. You may easily set up special rewards for loyal customers for your WooCommerce subscription plans and other products.

It allows you to define custom rules to offer special bonuses for your customers.

4. FluentCRM

FluentCRM is a popular CRM plugin for WooCommrce where you may collect leads and set up email automation series for your customers.

The plugin allows you to create weekly recurring emails which is perfect for setting up nurturing emails for long-term customer retention.

It also has automation features related to customer engagement for subscription services.

5. AffiliateWP

AffiliateWP is one of the best affiliate management tools for WordPress.

Using this plugin, you may set up a well-planned affiliate commission structure that will automate the whole process for you and your affiliates.

You may even set up tier-based commissions to encourage people to promote more actively to get higher commissions.

6. WebinarPress

WebinarPress is one of the emerging plugins for WordPress to create and host webinar campaigns. With this plugin, you will be able to plan and host live webinars or demos for your products and services to attract potential customers.

All of these are great tools to help you with marketing subscription products and getting higher conversions. If you are not using WordPress or WooCommerce, then you simply need to find tools with similar features as these and you will be able to start selling subscriptions actively.

Conclusion

As you saw, there are super effective ways of selling subscription products. You just need to know the right subscription marketing strategies. The 12 strategies mentioned here are all proven tactics that have helped several businesses get significant revenue growth.

You will notice that email marketing and sales funnels play a significant role in the whole process. Hence, you need to make sure you are using easy and reliable tools for these. As mentioned, if you are running a WooCommerce store, then WPFunnels and Mail Mint are two of the best plugins you may rely on. So don’t hesitate to check them out.

It’s time you start implementing these tactics and enhance your subscription marketing process for greater success. The key here is to plan for a long-term sustainable business. Hence creating a complete model to get long-term customer retention is crucial.

So go ahead and start boosting your subscription marketing process and achieve your business goals.

Cheers.

Frequently Asked Questions

1. How does a subscription revenue model work?

The subscription revenue model generates revenue by charging customers a recurring fee that is processed at regular intervals. Subscription revenue is built on establishing long-term relationships with customers who will pay regularly for access to the product or service, also called recurring revenue.

You have to make sure you have proper subscription marketing strategies in place to make customer renew their subscriptions. This will result in higher profits as it will involve no acquisition costs and little conversion marketing costs.

2. What are the essential elements of a successful subscription marketing strategy?

A successful subscription marketing strategy involves offering free trials, utilizing email automation for lead nurturing, fostering customer loyalty through rewards programs, and regularly creating targeted content.

3. What role does social media play in subscription marketing?

Social media is instrumental in subscription marketing, allowing you to run targeted ad campaigns, engage with your audience, highlight customer experiences, and build a community around your subscription service.

Noshin Nisa

Noshin Nisa is a Content Writer at WPFunnels with an interest for WordPress and Woocommerce. She loves to write, learn, and grow, with enthusiasm in Woocommerce, Sales Strategies, and Sales Funnel Builders.

Noshin Nisa

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