Running an e-commerce store can be challenging, but there’s a proven way to boost revenue from every buyer without spending a fortune—One Click Upsell offers.
Instead of relying solely on discounts or flash sales, upsells are offered after the customer has made their initial purchase.
This is key because the buyer trusts you, making them more likely to accept a relevant offer.
According to HBR, upselling is more cost-effective than acquiring new customers, which can be up to 25 times more expensive.
By offering exclusive deals, additional products, or upgrades, you can increase your average customer value and generate more revenue with each sale.
So let’s get started,
What is a WooCommerce One Click Upsell?
A WooCommerce one click upsell is a feature that allows you to offer additional products to customers right after they complete a purchase, with just one click.
Instead of having to re-enter credit card details, the customer can easily add an upsell offer to their order without going through the checkout process again.
This strategy helps increase the average order value by presenting relevance. It also entices offers when buying momentum is high, leading to more sales.
The Ideal One Click Upsell Offer with Examples
The main concept of ‘one click upsell’ is to make a buyer spend more than what he/she initially intended to.
This could be either by making him purchase something of higher value or by making him buy something extra that increases his spending total.
Let us look at a couple of examples.
Example 1 – Making an offer of higher value
Let’s say you sell t-shirts in your WooCommerce store and each t-shirt costs $20.
Right after a buyer purchases a white t-shirt, you can offer him to buy 5 t-shirts at a 15% discount, instead of just one t-shirt.
So in total, the buyer will have to pay $85 for five T-shirts. This is a good $15 savings for the buyer and can consider taking the offer if he has available funds.
Look at the bigger picture here. You just made the buyer spend $85 instead of $20.
If your acquisition cost per customer is $3, then you just made five sales by spending the same amount.
And normally, if your profit per t-shirt was $7, then you would make $35 from five buyers. But here, you made $20 from just 1 buyer (after a $15 discount)!
Example 2 – Offering a relevant product to increase order value
Let’s say you sell computer accessories in your WooCommerce store where you have a gaming keyboard that costs $25 and a gaming mouse that costs $20.
Suppose a buyer just purchased a keyboard, you can then offer him to purchase a mouse, right after the checkout, at a 10% discount.
If the buyer is planning to get one soon, then the discount can attract him/her to accept the offer.
So the same buyer, who initially planned to spend $25, may take the upsell offer and pay $18 more.
In this case, you are making a revenue of $43 from the same prospect, rather than selling them on two different orders.
As you saw in the two examples above, using upsell offers after checkout not only lets you get more profit over acquisition costs but also boosts your total revenue.
Why Post-Purchase Upsell is a Better Option Than Pre-Purchase Offers
Normally, if you make upsell offers before one goes to the checkout page, the user gets a chance to choose if he wants it or not, before choosing to pay.
This means he can start browsing for more options for similar products – which could be on your website or an external one, the latter means you can lose a potential buyer if another store has a better offer.
Also, this increases the possibility of a cart abandonment.
You should know that the longer a buyer takes to decide on his purchase online there is always the chance that he/she will get busy and end up not completing the purchase (unless it’s a necessity).
However, when you make an offer after purchase, this means, you have already earned some money.
So, even if the buyer rejects your upsell offer, you are not at a loss.
Every buyer that leaves your site without buying has cost you the money you spent for acquisition.
So your first target should be to make sure the buyer has made a purchase. And right after that, your second priority should be making his purchase as much as possible right then and there.
This is one of the main reasons why post-purchase offers are a must.
Another big reason to use post-purchase offers is to convert more. Once a buyer has made a payment, you can be sure he trusts you to some extent.
So a lucrative offer afterward has a higher chance of a conversion.
How to Choose The Right One Click Upsell Offer – Proven Tactics
Even if ‘one-click upsell’ seems like an ingenious idea, it still needs to be done right. You cannot just make a random offer and expect a conversion.
The approaches will vary for different industries or product types. Let us look at some of the proven tactics that work.
1. More Value Upsell Approach
This approach is when you offer a product of a higher value or price as an upsell after a buyer purchases a product.
In this case, once a purchase is made, you can ask the buyer to rather go for another model or brand of the same product that is of a higher price.
For example, let’s say someone purchased a regular Laptop bag for $20. You can then offer him a Waterproof Laptop bag, which costs $40, as an upsell offer, maybe with a 10% discount.
The discount in this offer will put some thought in the buyer’s mind, and if within budget, may end up accepting the offer. Thus making you a higher revenue than you were about to make initially.
This approach works for products that don’t have too many other relevant products but you have different models, quality, or brands of that product.
Just like the laptop bag, this tactic can be used for other products such as
- Phones of the same brand: iPhone 11 as upsell instead of an iPhone 10.
- Essential Electronics: An International branded trimmer as an upsell offer instead of a local one.
- Basic Accessories: A better quality headphone as the upsell offer instead of the one purchased.
- Software Subscription: Offer the Advanced plan with all features as an upsell instead of the Basic plan.
- Expensive home decor: Terracotta-designed dressing table as an upsell instead of an ordinary one.
- Event Tickets: Tickets for a premium row seat as upsell instead of a regular ticket.
- Courses with multiple expertise levels: Advanced marketing course as upsell instead of the Beginner’s course.
- High Ticket Services: A 3-month personalized coaching instead of a 5-day crash course.
There are several other cases where you can use this tactic, but I believe you already get the picture of how this works.
This approach is aimed at helping you try and sell something of a higher value than what the buyer initially purchased.
2. The Irresistible Synergy Offer
This is the most successful approach to using one click upsells in most eCommerce businesses that sell various categories of products.
The idea is to make an upsell offer with a product, that a buyer can also look to purchase along with the product he/she already purchased.
And the specialty of this offer is that these two products can be used together, i.e., in synergy.
For example, let’s say someone purchased a Gaming Keyboard. You can then offer him to buy a Gaming Mouse from the same brand as well.
Here, you can see, that most people who purchase a Gaming Keyboard are most likely to purchase a Gaming Mouse as well. So a lucrative discount pricing on it can trigger an extra sale from the same buyer.
This approach works for products that are usable together. Some of these products include:
- Beauty Products: A Face Cream from the same brand as upsell along with a Facewash.
- Certain Clothing Products: A Sweat Pant as upsell along with a Sweat Shirt.
- Electronic Accessories: A Laptop Cooler as upsell along with a Laptop Table.
- Few Food Products: Butter is upselling along with Bread.
- Utensils: A set of Forks as upsell along with a set of spoons.
- Sports Products: A Pumper as upsell along with a Football.
- Innerwear: A 3-pack tanktops as upsell along with 3-pack underwear.
These are just some examples. But this tactic can be implemented for almost all products that can have a coherent use in some way.
So, using this approach, you can sell a few related products that people usually use together.
Leveraging “A Necessity” to Your Advantage
One special use of the Irresistible Synergy Offer tactic is to sell necessary items that can be required to use the initial product.
Let me explain with an example:
When you purchase a Printer, you need Ink toners to be able to use it, thus making it a necessity. In this case, you can offer the ink as the upsell offer.
And since it’s a necessity, you can even offer more quantities and the buyer still can consider taking the offer. In this case, you can rather go for a funnel with both an upsell offer and a downsell offer.
Even you can offer a higher quantity at a discount. In the case of the Printer and Ink toner, you can offer 5 Ink toners at a 25% discount as an upsell. The buyer can consider this offer if it is within his/her budget.
In case the buyer rejects the offer, you can make a Downsell offer with 2 Ink toners at a 10% discount. This, if within budget, most buyers will choose to accept as he/she must buy the Ink toner to be able to use the Printer.
If you have products that are related in this way, then you should not miss out on the opportunity to create profitable sales funnels for them. The Irresistible Synergy Tactic almost always works when it comes to necessities.
3. The Increased Quantity Upsell
This approach is exactly as its name implies – you offer a higher quantity of a product that a buyer just purchased.
For example, let’s say someone purchased a beauty soap. You can then offer her 3 soaps at a 10% discount.
This is a basic marketing tactic with products that people don’t mind purchasing more of. It’s best to use this tactic for products that aren’t too expensive, and for products that can be shared or used by multiple users.
Some examples of products for which these works are as follows:
- Food and beverages: 10 packs of Chips instead of two.
- Some Clothing products: More pairs of socks instead of just one.
- Some toys & Sports products: 3 Tennis balls instead of one.
- Event Tickets: 4 tickets instead of two.
- Certain Home & Lifestyle products: 3 bedsheets instead of one.
- Stationary and Art Items: 10 pens instead of two.
The Increased Quantity upsell offer has a 50/50 chance of converting, provided that the offer is within budget.
If you are to use this tactic, make sure you are making the offer on the right products.
For example, most people will not consider buying two Fridges instead of one even if you pull off a great discount, as most households usually require only one fridge of a certain kind.
4. The Bundled Budget Offer
It’s no secret that people love bundles. Normally, if you have a good price on the bundles you offer, people are more likely to purchase them instead of individual products. It’s no different in the case of upsells.
You can make a prospect purchase a whole bundle of products during upsell if he purchased one of the products that are part of the bundle.
For example, let’s say a buyer just purchased a couple of Chocolate bars. You can then offer him a bundle of different brands of chocolates at a 20% discount.
Since the buyer purchased chocolate bars, offering him a whole pack at a lower price is quite attractive to the buyer.
The concept of this offer is to make sure you have relevant products bundled together into a single attractive price. The products can be relevant either because they serve a similar purpose, are from the same brand, can be used together, or in other similar cases.
If the prospect had the intention to buy some of the products in your bundle shortly, then there’s a high chance he will take the bundle.
In some cases, even if the buyer never thought of purchasing other products, the bundle can create a new interest in some of the products in the bundle and trigger a conversion.
Some product types that are perfect for this tactic are as follows:
- Relevant products from the same brand: A Levi’s bundle of a t-shirt, a pair of jeans, and a jacket, instead of just the Levi’s Jacket.
- Common clothing products: A bundle of all five colors of half-sleeved t-shirts instead of just the Black ones.
- Food and snacks: A Chocolate gift box of 10 different brands of chocolate bars instead of just one.
- Seasonal or occasional items: A whole Valentine’s gift box that includes chocolates, flowers, and a card, instead of just a Valentine’s card.
- Computer Accessories: Gaming bundle consisting of a mouse, keyboard, mousepad, and a wireless headset instead of a Gaming Keyboard only.
- Beauty Products: A bundle of beauty soap, a facewash, and face cream instead of just a beauty soap.
- Software products: 4 WooCommerce Extension plugins in a bundle instead of just one of them.
As long as you can make sensible bundles, offering them as the upsell offer can bring great results.
The key to the success of this tactic is to make sure your bundle makes sense. Do some research before bundling them up. One wrong item in the bundle can reduce your chances of conversion.
5. The Category Chain Upsell Offer
The Category Chain offer is making an upsell offer with a product that falls in the same category as the initial product that the buyer purchased.
This ensures the products are of the same type and may have some sort of relevancy.
For example, if a person purchases Lipstick, you can offer her a face powder as an upsell, which is in the same ‘Beauty & Personal Care’ category.
This approach works in the case of a handful of categories as relevancy is important when it comes to making upsell offers in a sales funnel.
Some product types that are perfect for this tactic are as follows:
- Specific Clothing Category: A Men’s Shirt as upsell along with a Men’s Jeans
- Certain Electronics: A Computer Mouse along with a Computer Keyboard
- Few Grocery Items: Onions along with Potatoes
- Sports Items: Knee Guard along with Football Boots
- Similar Software: An Abandoned Cart Recovery plugin along with A Sales Funnel Plugin (for WooCommerce)
- Jewelry: A pair of bangles along with a pair of earrings
- Fitness Supplement Products: A Protein Shake along with a BCAA supplement
This tactic will only work if you create a sales funnel for the right category.
For example, if you choose the Phone category, then it won’t make any sense for many as most people won’t purchase two different phones at once.
The specialty of this upsell approach is that, so long as you choose the right category, you can create a sales funnel with up to 5 upsell offers, and people won’t get too annoyed. That is why we call it a ‘Chain.’
Too many offers can annoy buyers but in this case, people often will be patient. But let’s not get too excited and make a hectic number of offers – 5 is already a lot.
There can be many other tactics out there. The 5 upsell approaches above are just some of the proven ways you can drive more sales in your WooCommerce store.
Why is It Important to Use a Discount in Upsell Offers?
Many have asked if is it really important to offer a discount when making upsell offers. Well, yes, it is very important.
Sure, you can offer relevant products to buyers as upsell without a discount, and sometimes they will accept it. But a discount will almost double your chances of conversion.
One of the main reasons to use discounts on upsell products is to make the offer special throughout the store.
Normally, the buyer could have purchased that product from your store anyway. So what’s so special about it just because you displayed it as an upsell offer?
The reduced price will help to convert buyers who were on a tight budget or were in a dilemma to purchase the product elsewhere.
The other reason to use discounts is to take advantage of the psychological influence a discount can have on the buyer when it comes to accepting the offer.
I understand that the user’s need, the offer timing, and the sales copy can have some influence on conversion. But you would rather want a way to convert as many buyers as possible – a way that you know will work.
And what works better than discounts?
According to Business2Community, 83% of online shoppers tend to convert due to discount offers.It’s a proven tactic that has been working for decades and will continue to work as long as you can think of.
The discount will make your upsell offer special and help to trigger conversions far more often than you would normally get.
So yeah, discounts are a powerful tool for any sales funnel.
How to Create a Sales Funnel with One Click Upsell Offers in WordPress
So far, you looked at what a one-click upsell is and how you can use it for your online shop.
Now, if you run an online store using WooCommerce, the question is, how can you create a sales funnel for your store without too many complications or expensive investments?
The answer is WPFunnels.
WPFunnels, right now, is the easiest funnel builder in WordPress that gives you every feature you need to craft perfect sales funnels for your WooCommerce store.
- You can set up direct sales funnels for specific products and assign them appropriate upsell offers.
- Or, you can use the Global Funnels feature to set up dynamic offers based on conditions such as product category, cart total, product popularity, and many more.
And the best part is, you can plan your funnel steps on a visual canvas and configure the whole funnel from there.
No need to use any external tools. And you won’t need any manual work such as placing links in buttons or assigning funnels within each product and so on.
It’s all simplified for you so that you can start creating sales funnels with no coding skills.
Conclusion
In conclusion, using one click upsells is an effective way to boost revenue with minimal effort. By offering a post-checkout upsell offer through a WooCommerce one click upsell tool, you can present enticing.
This strategy capitalizes on buying momentum. It also ensures higher conversion rates without needing to chase new customers.
With tools like WPFunnels, creating an upsell funnel becomes easy. It allows you to display related products, offer additional payment options, and control customer behavior.
Start using one click upsells to increase sales and enhance the shopping experience effortlessly.
** FAQs **
What is the difference between one click upsell and AfterSell?
- One-click upsells offer products immediately after purchase with no extra payment steps required, maximizing convenience. In contrast, AfterSell presents offers on the confirmation page after checkout.
What is an example of a post-purchase upsell?
- After buying a phone, you can offer a discounted phone case through a one click upsell. It allows the customer to easily add the case with just one click, increasing order value.
What are the 4 stages of upselling?
- The 4 stages include identifying target products, creating a compelling upsell offer, presenting it right after the main purchase, and tracking results using tools.
How to track upselling?
- You can track upselling by monitoring conversion rates, total upsell revenue, and average customer value through tools like WPFunnels or other one-click upsell plugins.
How do you calculate upsell?
- To calculate upsell success, divide the total upsell revenue by the number of upsell transactions. This gives you the average revenue per upsell and helps measure your upsell funnel’s performance.
