Choosing the right funnel builder can feel confusing. You want better conversions and higher sales, but the wrong tool can slow you down.
Two popular options most WooCommerce users consider are FunnelKit and CartFlows. Both help you build sales funnels, but they work differently.
According to VWO, most sales funnels convert between 3% and 10%, depending on industry and funnel type.
From my experience, even small improvements in your funnel can significantly increase your revenue without spending more on ads.
In this FunnelKit vs. CartFlows comparison, I’ll help you understand how each tool works so you can choose the one that fits your business best.
So let’s get started,
TL;DR – FunnelKit vs CartFlows: Choosing The Better Option
- Choosing the right funnel builder directly impacts your WooCommerce store’s revenue and growth.
- Key features to compare when choosing:
- Funnel building – step-by-step funnels vs simple funnels
- Checkout optimization – highly optimized vs basic
- Automation & email – built-in vs external tools needed
- Analytics & reporting – detailed vs basic
- Decision pointers:
- Choose FunnelKit if you want automation and advanced control
- Choose CartFlows if you want simplicity and speed
- Choose WPFunnels if you want control, ease, and better conversions
- Final verdict: If you’re running WooCommerce and want a single, affordable tool that grows with your store, check out WPFunnels for funnel building, upsells, and automation.
What is FunnelKit?
FunnelKit is an effective funnel builder made for WooCommerce. It lets you create complete sales funnels, from landing pages to checkout, upsells, and automated emails, all in one place.
I’ve seen firsthand how FunnelKit can change results. It’s not just a funnel builder; it’s an automation system that guides your customers to buy.
For example, you’re a business coach selling a course. You can build a landing page, add a checkout with an order bump, and send automated follow-ups to recover abandoned carts.
This setup can increase your revenue without spending more on ads.
With FunnelKit, you can also:
- Create funnels without coding
- Optimize checkout pages to boost conversions
- Automate emails and follow-ups
- Track and manage customers with a built-in CRM
From my experience, FunnelKit gives you the control and flexibility most store owners don’t get from other funnel tools, so you can grow your business faster.
Best FunnelKit Features
Before you decide if FunnelKit is right for you, let me explain some key features that can help you grow your WooCommerce store and boost conversions:
- Funnel Builder: You can create complete sales funnels visually. No coding is needed, and you can plan every step your customer takes.
- Checkout Optimization: You can reduce friction and boost your conversions. Add order bumps, upsells, and custom fields to make your checkout more profitable.
- Email Automation: You can set up automated follow-ups for buyers and non-buyers. Recover abandoned carts and promote offers without extra effort.
- CRM: You can track and manage your customers easily. Segment your audience and personalize funnels to increase sales.
- Analytics & Reporting: You can see exactly how your funnels perform. Use the data to make smarter decisions and grow your revenue.
Limitations of FunnelKit
While FunnelKit is an effective tool, there are a few things you should keep in mind:
- Higher Pricing: FunnelKit costs more than some other funnel tools. You need to be ready to invest if you want all the advanced features.
- Learning Curve: It takes some time to get used to all the options. You’ll need a bit of patience to master the full system.
- Overkill for Beginners: If you’re just starting, FunnelKit might feel more complex than you need.
For example, suppose you are a digital marketer.
You can create a multi-step funnel with automated emails and upsells using FunnelKit to increase conversions without manual effort.
But if you’re new, learning all the features might take a few days.
FunnelKit Pricing
- Basic Plan: $99.5 per year
- Plus Plan: $179.5 per year
- Professional Plan: $249.5 per year
- Elite Plan: $399.5 per year
Now that you have gathered knowledge about FunnelKit, you should know about CartFlows so that you can compare them later to choose the best option.
What is CartFlows?
CartFlows is a beginner-friendly funnel builder for WooCommerce. It lets you create simple sales funnels, from landing pages to checkout and basic upsells, all without needing complex setups.
I’ve seen many store owners get started quickly with CartFlows. It’s not as advanced as FunnelKit, but it’s perfect if you want something simple that works right away.
For example, you are selling skincare products.
You can create a landing page for your best-selling serum, set up a checkout with an order bump for a moisturizer, and start selling immediately.
This setup helps you boost sales without needing complicated automation.
With CartFlows, you can also:
- Create funnels quickly without coding
- Add order bumps and one-click upsells
- Integrate easily with page builders like Elementor or Gutenberg
- Start selling immediately with simple funnels
From my experience, CartFlows gives you a fast and easy way to sell, especially if you’re new to funnels, so you can start generating revenue without a steep learning curve.
Best CartFlows Features
Before you decide if CartFlows is right for you, here are the main features that can help you grow your store:
- Funnel Builder: You can create simple sales funnels quickly. It’s perfect if you want to start selling without learning complicated tools.
- Order Bumps & Upsells: You can increase your average order value. Add extra offers on checkout without slowing down your funnel.
- Page Builder Integration: It helps you to design your pages visually. Works smoothly with builders like Elementor or Gutenberg.
Limitations of CartFlows
While CartFlows is easy to use, there are a few things to consider:
- Limited Automation: You won’t get the full email automation or follow-up features inside CartFlows.
- Requires Third-Party Tools: For advanced funnels, you’ll need additional plugins or services.
- Less Advanced Optimization: Checkout and funnel features are simpler than tools like FunnelKit.
For example, you are an online trainer. You can quickly create a simple sales funnel with landing pages and checkout using CartFlows and start selling without complexity.
But if you want automated emails or advanced upsells, you’ll need extra tools
CartFlows Pricing
- Plus: $16 / Monthly, that means $192 per year
- Pro: $25 / Monthly, that means $300 per year
- Woo Toolkit: $37 / Monthly, which means $444 per year
The Benefit of Comparing FunnelKit vs CartFlows
Comparing FunnelKit vs CartFlows isn’t just about features; it’s about making the right choice for your store and your goals.
I’ve seen many store owners invest in a tool only to realize it wasn’t the right fit, wasting time and money. Here’s why taking the time to compare FunnelKit and CartFlows helps you:
- Choose the right tool: You can pick the funnel builder that fits your business goals, whether you need advanced automation or something simple to get started.
- Matches your budget: You can see which tool makes sense for your store without overspending on unnecessary features.
- Aligns with your skill level: If you’re new, you might prefer CartFlows; if you want advanced funnels, FunnelKit could be a better fit.
- Helps scale your WooCommerce store: The right tool allows you to increase conversions, boost revenue, and grow efficiently.
- Saves time and avoids wrong decisions: By comparing FunnelKit and CartFlows upfront, you avoid costly mistakes and start seeing results faster.
By understanding the differences, you can confidently choose the tool that works best for you and your WooCommerce store.
FunnelKit vs CartFlows – Comparison Table
Feature / Factor FunnelKit CartFlows: Which is Better for You?
| Ease of Use | Moderate learning curve, more options | Beginner-friendly, very easy to get started | If you’re new, CartFlows is faster; if you want advanced control, FunnelKit works better |
| Funnel Builder | Full-featured funnel builder with advanced automation | Simple funnel builder for quick setup | You get more control with FunnelKit; CartFlows is easier for small funnels |
| Checkout Optimization | Advanced upsells, order bumps, and templates | Basic order bumps and one-click upsells | FunnelKit gives more flexibility; CartFlows is simpler to implement |
| Email Automation | Built-in email sequences and follow-ups | Requires third-party tools | FunnelKit if you want full automation; CartFlows if you don’t need it yet |
| CRM / Customer Tracking | Built-in CRM to track, segment, and personalize | Limited tracking, depends on extra tools | FunnelKit if you want data-driven growth; CartFlows if simplicity matters |
| Page Builder Integration | Works with most page builders | Works smoothly with Elementor and Gutenberg | CartFlows integrates easily; FunnelKit also compatible but more advanced |
| Pricing | Higher, but includes advanced features | Lower, simpler plans | CartFlows fits smaller budgets; FunnelKit fits growth-focused stores |
| Best for | Store owners wanting advanced automation and control | Beginners or simple funnels | Choose based on your business needs and growth goals |
FunnelKit vs CartFlows (Key Differences)
If you really want to choose the right funnel builder for your WooCommerce store, it helps to dive into the FunnelKit vs CartFlows comparison.
I’ve broken down the key differences so you can see which tool fits your needs, budget, and skill level.
i. Objectives and Claims
Before you choose a funnel builder, first decide what you want to achieve. Are you looking for full automation to grow your sales, or just a simple, fast way to sell?
If your goal is advanced marketing and automation, FunnelKit is the right choice. It guides your customers through every step, from landing pages to upsells and follow-ups.
If you want a quick and simple setup, CartFlows works best. You can create funnels fast and start selling without complicated features, perfect for beginners or smaller stores.
ii. Interface (Ease of Use)
When you select a funnel builder, consider how easy it is for you to use. The right interface can save you time and frustration while setting up your funnels.
CartFlows is simple and beginner-friendly. You can get started quickly and create basic funnels without needing technical skills.
FunnelKit is more powerful but comes with a learning curve. If you want advanced automation and full control, it takes some time to master all the features—but it’s worth it for the results.
iii. Funnel Building Capability
Both FunnelKit and CartFlows let you create sales funnels for your WooCommerce store. You can set up landing pages, checkout flows, and basic upsells with either tool.
FunnelKit offers more advanced funnel-building options. You can create multi-step funnels with automation, upsells, and follow-ups all in one system.
If you want full control and flexibility to grow your sales over time, FunnelKit is the better choice. CartFlows works well if you prefer simplicity and speed for basic funnels.
iv. Checkout Optimization
Checkout plays a huge role in your conversions, so it’s important to choose a tool that fits your goals.
Both FunnelKit and CartFlows help you set up functional checkout pages for your WooCommerce store.
FunnelKit is highly optimized with order bumps, upsells, and custom templates designed to increase your average order value. It gives you more control over the checkout experience.
CartFlows offers decent but basic checkout options. It’s simple to use and works well for straightforward funnels, but you’ll miss out on advanced features that can boost sales.
v. Sales Funnel Features
The features of your sales funnel determine how well you can guide customers and boost conversions. Both FunnelKit and CartFlows let you build funnels that capture leads and drive sales.
FunnelKit offers full automation, including follow-ups, abandoned cart recovery, and multi-step upsells. It helps you run your funnels efficiently without manual work.
CartFlows provides limited funnel features. It’s great for simple funnels, but you’ll need additional tools if you want automation or advanced sales strategies.
vi. Customization Options
How much you can customize your funnels affects your branding and conversions. Both FunnelKit and CartFlows let you make changes, but the level of control differs.
FunnelKit gives you more control over every part of your funnel, from pages and checkout to emails and upsells. You can tailor the experience to match your store perfectly.
CartFlows depends largely on your page builder for customization. You can design your pages visually, but advanced adjustments are limited compared to FunnelKit.
vii. Email Marketing Features
Email marketing is key to nurturing leads and boosting sales. FunnelKit and CartFlows handle this differently, depending on your needs.
FunnelKit has built-in email automation. You can set up follow-ups, abandoned cart reminders, and promotional sequences all within the same platform.
CartFlows requires external tools for email marketing. You’ll need to integrate with a separate service to automate emails, which can take extra time and effort.
viii. Analytics and Reporting
Analytics help you understand how well your funnels are performing and where to improve. FunnelKit and CartFlows provide different levels of insight for your WooCommerce store.
FunnelKit offers detailed analytics and reporting. You can track every step of your funnel, monitor conversions, and make data-driven decisions to grow your sales.
CartFlows provides basic reporting. You get a general overview of performance, but it lacks the depth needed for optimizing advanced funnels.
ix. Templates
Templates make it easier to set up funnels quickly while following proven strategies. FunnelKit and CartFlows take different approaches to templates for your WooCommerce store.
FunnelKit offers more structured funnel templates. Each template is designed to guide your customers step by step and maximize conversions.
CartFlows is flexible with page builders. You can design pages your way, but it requires more effort to create a structured, high-converting funnel.
x. Affiliate / Integrations
Integrations help your funnel connect with other tools and grow your business efficiently. FunnelKit and CartFlows handle this differently depending on your needs.
FunnelKit offers advanced integrations with CRMs, email platforms, payment gateways, and affiliate systems. This gives you more control and lets you automate your marketing seamlessly.
CartFlows relies on external tools for most integrations. You can connect other apps, but it takes extra setup and may not be as smooth as FunnelKit.
WPFunnels – The Third Option You Can Consider to Boost Revenue
If you’re still deciding between FunnelKit and CartFlows, there’s a third option that can give you the best of both tools: WPFunnels.
WPFunnels is a flexible funnel builder for WooCommerce that lets you create complete sales funnels while integrating easily with Mail Mint for automated email marketing.
You will get advanced funnel features like upsells, order bumps, and automation without the steep learning curve of FunnelKit.
I’ve seen store owners use WPFunnels to increase conversions and revenue quickly.
It’s simple enough for beginners, yet effective enough for more advanced funnels, making it a strong alternative if you want efficiency and results.
With WPFunnels, you can also:
- Build funnels that guide your customers from the landing page to checkout effortlessly
- Automate emails and follow-ups with Mail Mint integration
- Optimize your checkout with order bumps and upsells
- Track performance and make data-driven decisions
In short, WPFunnels gives you flexibility, automation, and simplicity in one platform, making it a great choice if you want to boost your WooCommerce store revenue without juggling multiple tools.
Why WPFunnels is Different
WPFunnels stands out because it’s built specifically for WooCommerce. You don’t need to worry about compatibility issues or complex setups – it works seamlessly with your store.
It features a visual funnel builder, so you can see and design your entire sales funnel without touching any code. Setting up landing pages, checkout flows, and upsells becomes quick and intuitive.
You can add order bumps, upsells, and follow-ups directly inside WordPress. Everything happens in one platform, making your workflow simpler and faster.
Because it works inside WordPress, you don’t need extra tools or integrations to run your funnels. You can manage everything from your dashboard and focus on growing your revenue.
How WPFunnels Gives You More Control
With WPFunnels, you have no platform dependency. Everything runs inside WordPress, so you aren’t locked into a third-party system or limited by external restrictions.
It’s fully customizable, letting you design funnels, checkout pages, and automation exactly the way you want. You get the flexibility to match your brand and sales strategy perfectly.
Plus, WPFunnels offers a lower long-term cost. Since it combines funnel building, upsells, and email automation in one platform, you save on multiple subscriptions while keeping full control over your store.
WPFunnels Pricing
- Strater: $77.99 per year
- Pro: $119.99 per year
- Business: $239.99 per year
- Agency: 359.99 per year
How WPFunnels Combines FunnelKit and CartFlows Benefits
WPFunnels gives you the simplicity of CartFlows. You can set up funnels quickly without a steep learning curve, making it ideal if you want results fast.
At the same time, it delivers the effectiveness of FunnelKit with advanced automation, order bumps, upsells, and full funnel control. You don’t have to sacrifice features for ease of use.
It also keeps a strong conversion focus. Every feature, from visual funnel building to checkout optimization, is designed to help your WooCommerce store convert more visitors into paying customers.
FunnelKit vs CartFlows vs WPFunnels (Decision Stage)
| Feature | FunnelKit | CartFlows | WPFunnels |
| Ease of Use | Moderate | Easy | Easy |
| Automation | Advanced | Limited | Moderate |
| Conversion Focus | High | Medium | High |
| Pricing | $99.5 / Yearly | $192 / Yearly | $77.99 / Yearly |
Which One Should You Choose?
- Choose FunnelKit → if you want full automation and advanced funnel control. It’s perfect for store owners who want multi-step funnels, upsells, and automated follow-ups without relying on extra tools.
- Choose CartFlows → if you want simplicity and speed. It works well for beginners or small stores that need basic funnels and checkout pages without a learning curve.
- Choose WPFunnels → if you want a combination of both with control, flexibility, and higher conversions. It combines ease of use, powerful funnel features, and built-in integrations with WooCommerce, helping you grow your store efficiently.
Conclusion
Choosing a funnel builder isn’t just picking a tool; it’s deciding how your revenue grows. The right tool makes a real difference for your WooCommerce store.
FunnelKit is best if you want advanced features and automation. It works well for multi-step funnels and complex setups.
CartFlows is ideal if you prefer simplicity and speed. It’s great for beginners or quick, basic funnels.
WPFunnels gives a balanced, scalable solution. You get ease of use, powerful features, and better conversions in one platform.
** FAQs **
How do I recover abandoned carts?
With FunnelKit or WPFunnels, you can send automated emails to remind customers about items they left behind. This helps you recover lost sales without spending more on ads. You’ll see more revenue from people already interested in your products.
How do I start if I’m new to funnels?
If you use CartFlows, you’ll find it easy to set up basic funnels without much effort. WPFunnels is also beginner-friendly and grows with your store. You can pick the tool that matches your comfort level.
How do I add upsells without confusing customers?
With FunnelKit or WPFunnels, you can place order bumps directly on the checkout page. You can test them on a single product first. This way, you increase sales safely and smoothly.
How do I know which funnels are working?
Using FunnelKit or WPFunnels analytics, you can track clicks, sales, and abandoned carts. You’ll know exactly what’s converting and what needs improvement. You can make smarter decisions without guessing.
How do I make my funnels match my brand?
With FunnelKit or WPFunnels, you can customize colors, layouts, and messages easily. CartFlows works too, but it depends on your page builder. You’ll create a funnel that feels exactly like your store.
