Email Marketing

Top 4 Email Automation Tools In WordPress For Effective Marketing [2024]

Fatema Tuz Zohra NabilaMay 30, 2023September 13, 2024 11 mins read

Are you struggling to keep your email marketing on track without spending all day at your desk?

Good news: there’s a better way! 🎉

The right email automation tool can turn your WordPress site into a marketing powerhouse, giving you back time and boosting your results without breaking a sweat.

Especially if you’re using WordPress, these tools integrate smoothly and bring incredible benefits—think higher open rates, better conversions, and more time back in your day.

In this guide, I’ll unpack the top four email automation tools designed specifically for WordPress users like you.

By reading this article you will get to know about –

Best email automation tools for WordPress
Their features and pricing

Also, with each tool you will get an idea about the tools whether they are suitable for you or not.

So, Let’s get started with the benefits of Email marketing tools.

Benefits of Using WordPress Email Automation Tools

Time and resources are always valuable commodities for you When it comes to running a business successfully. This is why email automation tools are an essential component of your marketing strategy.

If you are an online store owner WordPress email automation tools can provide numerous benefits for your business. Here are a few specific examples:

i. Save Time For The Rest Of Your Marketing Campaigns

With email automation tools, you can set up your campaigns once and let the tool do the work for you. You don’t need to spend hours sending manual emails or creating new campaigns.

These Tools free up your time to focus on other areas of your business. You can focus on more creative work such as creating new products or improving your customer service in that time.

Thus, email automation tools can save time, increase efficiency, and helps you to achieve higher revenue. At the same time, you can focus on other marketing campaigns.

ii. Get More Sales With Less Effort

Email automation tools can help you segment your email list based on customer behavior, such as purchase history or browsing activity.

By sending targeted and personalized emails to these segments, you can increase the chances of converting them into customers.

Let’s say your customers are leaving their carts behind without going through the checkout step. Now you can run a special email marketing campaigns to win those potential customers back.

For that, you could set up an abandoned cart email campaign to remind those customers of items left in their shopping carts and encourage them to complete their purchases.

iii. Improve Customer Engagement Significantly

Utilizing email automation tools enables you to deliver personalized emails to your customers, taking into account their preferences and actions.

You can send a personalized welcome email to new subscribers, extend birthday greetings, or express gratitude after a purchase.

Let’s say you want to send a special personalized discount campaign to your customers who have their birthdays in March. So you can segment only those who have March birthdays and send personalized email campaigns to them

Such customized emails foster a deeper connection with your customers and ensure their continued engagement with your brand.

iv. Reduce Cart Abandonment With Ease

Abandoned cart emails are a powerful way to win back potential customers who have left items in their cart without completing their purchase.

With email automation tools, you can automatically send these emails to remind customers of their abandoned items and encourage them to complete their purchases.

v. Personalize Product Recommendations As Much As Possible

Email automation tools can help you recommend products to customers based on their purchase history or browsing behavior. By sending personalized product recommendations, you can increase the chances of customers making another purchase.

Let’s say, you sell t-shirts on your online store. Now, you can create an automation for if someone purchases a blue shirt from your store, then this workflow will be triggered. In this workflow, an email will be added where you can promote a personalized upsell that will include a discount code if the customer purchases three different colored tshirts.

vi. Measure Analytics For Better Outcome

You can easily track metrics like email open rates, link clicks, and purchase conversions if you use an email automation tool. This data helps to refine your email marketing strategy and maximize your return on investment (ROI).

For example, you can measure the open rates of your promotional emails that offer discounts on your specific products. If you analyze the data, with or without mentioning discounts. You can discover how changing subject lines generated higher open rates of your promotional emails.

These are some of the benefits you can have if you use the right email automation tools for your marketing campaigns.

But, You can be confused by so many tools available in the marketplace. If you are frustrated with your current tools or looking for easy and affordable tools then read the next sections for a better overview.

Top Email Automation Tools In WordPress

Let’s explore the top email automation tools specifically designed for WordPress, empowering you to streamline your communication and maximize the impact of your emails.

1. Mail Mint: An Effortless WordPress Email Automation Tool

Mail Mint - An Effortless Email Automation Tool

Mail Mint is one of the best email marketing automation tools that can help you implement the best email marketing tactics in less time and more efficiently.

It has one of the most convenient UI designs for email automation workflows. You can craft email automation workflows without any hassle and confusion.

The Easiest Visual Email Automation Workflow

The visual canvas will help you create automated workflows by keeping the whole picture in mind. This means you can literally visualize what the user will go through in each phase and step. So, that will help you add which actions you want your users to take accordingly.

Ready Automation Workflows To Save Your Time

Mail Mint offers you numerous pre-built automation workflows for WordPress, WooCommerce, and EDD-based events.

For example, if a user purchases a specific product from your store then you can create a specialized automated workflow for them. To do that, Mail Mint has a ready made pre built journey that you can tweak and enhance for your sales purposes.

Multiple Integrations

As you already know, Mail Mint has integrations with WooCommerce and EDD. These integrations help you accelerate your online business to a great level.

First and new order follow-ups and recovering failed orders are easier than ever with Mail Mint. Once you set up the Automation, you won’t need to worry about anything else.

Mail Mint also has integrations with popular Form Builders like Elementor Forms, JetFormBuilder, and Gravity Forms which help customers build different forms for collecting leads and automate the lead nurturing process using Mail Mint.

And if you’re an online course instructor and want to follow up with your students in a more convenient manner, then there’s good news for you.

Mail Mint has integration with TutorLMS to help you do that.

Special Integration with WPFunnels

Mail Mint has a special integration with the easiest sales funnel builder in WordPress – WPFunnels where you can craft your sales or lead generation funnel and add automation right then and there.

Advanced Analytics

Mail Mint offers advanced analytics for each automation that lets you figure out how many people entered your automation and how the performance is.

More Exclusive Features

Apart from the advanced email automation features Mail Mint has some amazing features like,

Unlimited Contact Import [Both Free & Pro]
Email Campaigns [Regular and Sequence]
Advanced Drag and Drop Email Builder
Built-In Form Builder
Dynamic Segmentation
ChatGPT – OpenAI Integration

Pricing

So, If you are looking for an affordable email automation tool that is easy to use, can incorporate with sales funnel builders, and advanced options for tailoring email drafts with ChatGPt you can definitely choose Mailmint.

Check Mail Mint Now

2. FluentCRM: Marketing Automation for WordPress

FluentCRM is one of the most beloved email automation tools in WordPress. It is known to be a CRM platform that lets you create and add contacts, create email automation, and send targeted campaigns.

Email Automation

Fluent CRM has a very visually aesthetic email automation module that lets you create advanced automation very easily.

You can add triggers like New orders placed and then follow up with onboarding customers [For WooCommerce and EDD] as well.

By segmenting your customers according to the exact products or subscriptions they have purchased.

You can view the revenue report by product, subscription revenue, and time range, and compare those with other date ranges with Advanced Reports to understand how your store is doing.

Integrations With Multiple Tools

Apart from WooCommerce and EDD, FluentCRM has integration with LMS plugins such as Lifter LMS, LearnDash, TutorLMS, and LearPress to help course instructors automate their online classes in a more efficient way.

It also has a special Fluent Forms Integration that’s one of the best form builders in WordPress that lets the users follow up with their leads easily.’

Other than Fluent Forms, it has integrations with Elementor Forms, Divi Bloom Integration, ThriveArchitect, and Beaver Builder Form.