If you own a WooCommerce store, then you should know that the checkout process is one of the most crucial areas you must optimize. The checkout page must be well-designed, distraction-free, and have all the right payment options so that a buyer can complete a purchase without hassle.
However, most online stores face a common problem – cart abandonment. Buyers seem to reach the checkout page but end up abandoning the site without completing the order.
Imagine the frustration of losing a sale right at the last moment.
To avoid this, you may use several tactics. Today, you will learn one such tactic – the one page checkout.
One-page checkout is a special tactic to simplify the checkout process and make it easy for a buyer to complete orders. Using this tactic, you will be able to
- make the checkout process confusion-free,
- allow buyers to complete the orders much quicker, and
- reduce abandoned carts.
Let us look at how you may use one page checkout in your WooCommerce store.
Because a YOTTAA study says, 9 out of 10 shoppers abandon a site that loads slowly. Among them, 57% are likely to turn to a competitor, and 14% won’t return to your e-commerce site.
What Is One Page Checkout And Why Does It Work?
The main concept of a one page checkout is to create a checkout page that will view the complete form in 1 view – no scrolls needed, no distracting elements, the whole checkout form visible at one glance.
Basically, you would want the user to stay focused on only paying. So your page will not have anything else other than the checkout form, that too, within the first view of the page. There will be no option to scroll down because the first view (or hero section) will be the full length of the website.
This will make the page less heavy, and the loading speed will be minimal. Plus, it will let a buyer finish the checkout process real quick without getting distracted enough to abandon the site.
Also, If you are selling expensive products, then you would rather want the buyer to complete the purchase as soon as possible and don’t want to miss out on this good opportunity. So one page checkout is especially recommended for products that usually cost more.
Let’s imagine a scenario.
You spent half an hour choosing a pair of headphones you want to order. So you went to the cart page and clicked on Pay Now.
Once you enter the checkout page, you are waiting for the page to load. 5 seconds, 10 seconds, 15 seconds, and then it finally loaded.
At this point, how would you feel?
Probably a bit annoyed with how slow it is.
Next, when the page finishes loading, you have difficulty finding the checkout form as there are so many Ads on the page. But you made your way and started inputting your basic information.
You added a couple of info, and scrolled down. You Added more info and scrolled down again. Then came the payment options area.
By now, you have already spent over 90 seconds. That’s a long time!
As per WyzOwl, the average human attention span is around 8.25 seconds! This means you have already lost focus and may have started thinking about something else.
So, at that point, let’s say just when you were about to input the payment options, you remembered another brand of headphones you wanted to check out.
You stopped the order and went searching for it on another website.
Hence, you abandoned the site.
This is the most common scenario for people that abandon orders right on the checkout page.
A one page checkout will help avoid such scenarios in most cases.
In other scenarios, we have seen websites using multi-page checkouts where people need to input their billing information on one page, then their shipping information on another page, and then input the payment information on yet another page. This is a terrible approach because research by Magenest has deduced that this may reduce the conversion rate by up to 10%, whereas a one page checkout can deliver up to 20% higher conversion rate.
Many large brands have already started implementing the concept of one page checkout to get amazing results.
Amazon’s One-Click Checkout (or better known as the Amazon Single Page Checkout) is a prime example.
Once users have set up their shipping and payment preferences, they can make purchases with just one click.
Every information section is stored within accordions which buyers can click to expand to fill out the associated fields.
Most importantly, the buyer knows exactly what is required of him on this page right at first glance.
Now, let us look at how you may use one page checkout for your WooCommerce store easily using WPFunnels.
How To Set Up A One Page Checkout Form In Your WooCommerce Store
Most people will refer you to a dedicated checkout plugin let’s say PeachPay that allows you to choose a one page checkout layout or your traditional WooCommerce store.
However, WPFunnels gives you the added benefit of setting up sales funnels for your products easily, besides implementing one page checkout.
Suppose you are selling the Canon EOS Rebel T7i Camera, which is quite expensive. So it is wise to set up a one page checkout for it.
Let us look at how you may do it using WPFunnels:
Step 1 – Setting the stage
First, install and activate WPFunnels Pro, the Global Funnels Addon by WPFunnels, and WooCommerce.
Step 2 – Create A Funnel For Using A Template
Go to WPFunnels > Overview and click on “Add New Funnel” to create a new funnel.
Then, choose a 3-step funnel template to import the funnel steps.
~ Learn how to create a sales funnel in less than 15 minutes using WPFunnels.
Step 3 – Initiate and Configure Global Funnel
Here, remove the landing page from the funnel and then, on top, enable Global Funnels.
Now, click on the checkout step and click on the configure icon.
It will open a drawer where you have to set a condition.
Choose the condition “Enter Funnel if Product is” and then search & select your camera as the target product.
Then save it.
Step 4 – Update the Checkout Page Layout
Now, close the drawer and click the edit icon to open the page in your preferred builder.
Here, select the checkout form, and on the left side, change the layout to “Express checkout.”
- To be able to view the changes in design, first add the set product to the cart in your store and then proceed to checkout. Then you will be able to view this page live. When you make any changes in the edit mode, update it, and then reload the checkout page to see the changes..
Step 5 – Remove All Distractions & Unnecessary Elements
Now, remove everything else from the page
That’s it. Now, if anyone wants to purchase that camera, they will be directed to this checkout page, where you have just set up a one-page checkout.
After creating your single page checkout, let’s explore how you can optimize the process to get the best possible outcome.
Bonus: Additional Checkout Optimization Tips
The one page checkout is great. But the following are some more ways you may optimize the checkout page further to increase more closing rate.
1. Include A Order Summary
Always make sure the order summary is visible whether it is just the price and the pay now button or along with product information.
2. Minimize Required Customer Information
Remove any fields from the checkout form that you may not need. For example, you may remove the “Address line 2” field if most of your buyers never use it. You may even remove the “Phone” field if you do not need it.
For digital products, remove the address fields entirely.
You may edit the checkout page fields easily within WPFunnels.
3. Flexible Shipping Options
Allow multiple shipping options to make the customer comfortable with the charges that apply.
No shipping options often lead to people speculating that it’s too expensive.
4. More Payment Options
Try to give the best possible payment options to your buyers based on the locations you deliver to. People often abandon due to lack of payment options.
5. Use Floating Fields Animation
This usually makes the checkout process more smooth and less cluttered for the buyers.
6. Allow Quantity Selector On The Checkout Page
Give the option to increase or decrease the product quantity while on the checkout page.
7. Initiate Abandoned Cart Recovery Campaigns
Set up automated follow-up email series to try and bring back abandoned customers to complete the purchase.
Mail Mint is coming up with its own abandoned cart recovery automation feature in a few days.
Conclusion
One page checkout can easily help to increase your checkout conversion rates and is super easy to implement in your WooCommerce store.
As mentioned above, it’s more effective for products that are usually expensive. So even if you do not use it for your entire store, you should at least set up a one page checkout for the popular expensive products you have in your online store.
If you want to set it up for your entire store, then you may follow this guide.
So go ahead and start using this tactic and boost your sales.
