Cross-selling Examples and How to Implement Them [2025]

No matter what business you’re in, optimizing your site to increase revenue and Average Order Value (AOV) is crucial to stay ahead of the competition and ensure profitability.

One of the most effective ways to achieve this is by using cross-selling strategies.

In fact, studies show that 72% of salespeople use cross-selling tactics, contributing to about 30% of their revenue.

In this article, you’ll explore various cross-selling examples with different techniques you can implement on your site.

You’ll discover how this strategy can increase your revenue and improve customer satisfaction by offering them products they value.

So let’s get started,

What is Cross-Selling?

Cross-selling is the practice of offering complementary products or services to enhance a customer’s initial purchase. It’s a strategy to increase value for the customer while boosting overall sales.

By suggesting relevant, helpful products during the purchase process, cross-selling increases revenue and builds trust and satisfaction, as you’re providing a complete solution to the customer’s needs.

Cross-Selling vs. Upselling: what’s the Difference?

Cross-selling and upselling are both powerful sales strategies, but they serve different purposes.

• Cross-selling involves suggesting additional items that complement the customer’s main purchase. For instance, if you’re a course creator selling a social media marketing course, you might recommend non-physical products like a content creation toolkit.
  
• Upselling, on the other hand, focuses on encouraging customers to upgrade. For example, if someone buys your basic course, you can offer them a premium package with added benefits like increased customer lifetime value through one-on-one coaching.

Both techniques maximize your overall sales while enhancing the customer journey.

Benefits of Using Cross-Selling Techniques

• Increased Customer Lifetime Value (CLV): By offering complementary products, you encourage customers to purchase more, boosting their overall value over time, which leads to cross-selling efforts that improve your sales strategy.
• Enhanced Customer Experience: When you suggest items that fit well with their purchase, you’re improving their experience and making it easier for them to find the products they need. This creates better customer segments for your business.
• Higher Conversion Rates: Cross-selling opportunities at the right moment, like on the cart page or through transactional emails, can lead to more conversions as customers find relevant items that enhance their purchase.
• Boosts Revenue: Adding more products to a sale without additional advertising costs helps increase overall sales and maximizes overall sales.
• Better Customer Retention: Providing a complete solution through package deals or product suggestions builds trust, making customers more likely to return and helping you increase customer lifetime value.

7 Cross-Selling Examples & Strategies to Seal Today

In the next section, I’ll walk you through proven cross-selling strategies that you can implement today.

You’ll also get to see real-world examples that show how businesses effectively use these techniques to boost their sales and provide better customer experiences.

1. Affordable Complimentary Order Bump Offers

When customers reach the checkout page, they’re already in the buying mindset. This is the perfect time to make a quick order bump offer.

By presenting an affordable, complementary product at this stage, you can trigger impulse buys and increase the overall value of their order.

When your customers are at checkout, it’s the perfect time to offer an order bump with a product that complements what they’re already buying—and keep it affordable.

Cross-Selling Examples Using Order Bumps

Here are companies that commonly use order bumps for cross-selling:

• Best Buy: If you’re purchasing an electronics item, such as a Cyber Power PC, Best Buy shows you related items like Microsoft 365 on the checkout page. These suggestions are prominently displayed as “Frequently bought together” or “Add accessories.”
• Amazon: When you’re at the checkout page, Amazon often suggests related products like phone cases or chargers while you’re purchasing a phone. They subtly display this, right next to your cart, making it easy for you to add the item with a single click.

How to Use Order Bumps to Make Cross-Sell Offers in WordPress

To use order bumps for cross-selling offers in WordPress, here are two tools that can help:

1. WPFunnels: This tool allows you to create custom funnels, including order bumps, during the checkout process. With WPFunnels, you can easily add related products to the checkout page, encouraging impulse buys while keeping the experience easy for the customer.
2. CartFlows: CartFlows is another great tool for adding order bumps on your checkout page. It lets you create high-converting sales funnels, including one-click upsells and order bumps, to maximize your cross-selling efforts on WordPress.

These tools make it easy to integrate cross-sell strategies directly into your checkout process.

2. Offer a Pop-up Pre-sell Bump Offer

One effective way to boost your cross-selling opportunities is by using a pop-up pre-sell bump offer when a customer clicks the “Place Order” button on the checkout page.

By presenting this as a special offer before the payment is processed, you make it easy for customers to add the complementary item with just one click, increasing your overall sales.

This technique uses customer data and tailored offers, creating a seamless experience on the checkout cross.

Cross-Selling Examples Using Pop-up Pre-sell Bump Offer

• Amy Porterfield: Amy Porterfield, an online marketing expert, uses pop-up offers on her course checkout pages. When customers are about to complete their purchase, a pop-up appears with a special offer to add related products like a digital toolkit or a coaching session. This strategy helps increase the average order value by offering cross-selling opportunities for complementary items.
• Marie Forleo: Marie Forleo, known for her online business and personal development courses, utilizes pop-ups that show related offers, such as eBooks or exclusive video content, once a customer clicks to purchase her courses. This sales cross-selling tactic effectively encourages customers to add more items to their cart. It enhances their overall learning experience and boosts their revenue.

How to Use Pop-up Pre-sell Bump Offers to Make Cross-Sell Offers in WordPress

To make your cross-selling offers even more effective, you can use these tools in WordPress:

1. WPFunnels: This is a great tool for creating sales cross-selling offers. You can set up pop-ups that show complementary products when customers are about to check out. It’s simple to use and helps you provide cross-selling opportunities right when your customers are ready to buy, increasing your chances of boosting the cart value.
2. OptinMonster: If you’re looking for a pop-up solution, OptinMonster is a solid choice. It integrates with WooCommerce and allows you to show different products as special offers right before the customer completes their purchase. This tool helps create effective cross-selling tactics that capture attention and drive sales.

These tools will make your e-commerce business smoother by suggesting the right products to your customers at the right time and enhancing your conversion.

3. Quick Cart Bump Offer

The cart page is a prime spot to suggest cross-selling products. You can place a quick bump offer right above the order details. It allows customers to add the product to their cart with just one click.

This makes it easy and convenient for them to add complementary items without disrupting their shopping experience.

By simplifying the process and presenting relevant sales cross-selling opportunities, you help increase both the value of the order and the likelihood of conversion.

Cross-Selling Examples Using Quick Cart Bump Offers

• Thrive Market: Thrive Market, an online marketplace for organic products, uses quick cart bump offers to suggest complementary items when customers are reviewing their carts. For example, if someone adds organic snacks to their cart, they might see a suggestion for a related beverage like organic tea or juice at checkout.
• Elegant Themes: Elegant Themes, a WordPress theme provider, uses cart bump offers to sell additional products, like premium support or extended licenses, right on the checkout page. When users are finalizing their theme purchase, they’re shown these cross-selling opportunities, making it easy to add the products with one click

How to Use Quick Cart Bump Offers to Make Cross-Sell Offers in WordPress

To create quick cart bump offers in WordPress, you can use these two tools:

1. WPFunnels: This simple tool lets you create cart bump offers directly on the customers’ cart page or in the cart drawer. You can suggest relevant, popular products right before checkout, making it easy for customers to add them with one click. It’s perfect for increasing your sales cross-selling and offering high-margin cross-products to boost your overall sales.
2. WooCommerce Checkout Add-Ons: This tool is excellent for WooCommerce users. It allows you to add special offers or complementary products during checkout, ideal for electronics customers or any business offering non-physical products. It can help you drive cross-selling efforts with suitable customers, improving your customer data insights

4. “People Also Buy” Section Below The Cart Details

A great way to boost your cross-selling efforts is by adding a “People Also Buy” section below the cart details.

Many customers tend to purchase complementary products together, so displaying relevant items can help drive more sales.

Tools like WPFunnels can help set this up easily, showing cross-selling examples that are tailored to your customer’s preferences.

It’s a simple yet powerful way to make additional offers while they’re already in the buying mindset.

Cross-Selling Examples Using “People Also Buy” Section

• Amazon: When browsing product pages, Amazon displays a “Customers who bought this also bought” section. This is a prime example of cross-selling.
• Etsy: Similar to Amazon, Etsy uses a “You may also like” section to suggest related or complementary products. For example, if a customer buys a handmade jewelry piece, the site might suggest matching earrings, bracelets, or other accessories.

How to Use the “People Also Buy” Section to Make Cross-Sell Offers In WordPress

To add a “People Also Buy” section and implement cross-sell offers in WordPress, you can use these two tools:

1. WPFunnels: WPFunnels is a powerful funnel builder that allows you to create customized sales funnels, including cart bump offers and upsell pages. You can use it to add cross-sell offers to your checkout or cart pages, including a “People Also Buy” section. This helps to suggest complementary products based on the customer’s cart or browsing behavior.
2. Product Recommendation: Rextheme’s product recommendation feature helps you show relevant products in a “People Also Buy” section. This tool can track customer behavior and display related products, boosting your chances of cross-selling. It seamlessly integrates with WooCommerce and works well with Rextheme’s design options.

5. Post-purchase Cross-Selling with One-Click Offers

A great way to offer cross-selling products is right after someone places an order. A popular technique today is to use one-click upsells immediately after payment, even before reaching the thank you page.

This allows you to present complementary products at a crucial moment when the customer is already committed to buying.

This method makes the process easy for customers and increases your sales without any extra effort on their part.

Cross-Selling Examples Using Post-purchase One-Click Offers

Here are two U.S. marketplaces using post-purchase one-click cross-selling offers that you can learn from:

• Best Buy: After you complete a purchase, Best Buy suggests related products, like warranties or accessories, right on the confirmation page. With just one click, you can add these items to your cart.
• Target: Once you finish a purchase, Target shows complementary products like kitchen gadgets or cleaning tools. They appear on the thank you page, and you can easily add them to your order with one click.

These companies make it super simple to add more items, boosting both your sales and customer satisfaction.

How to Use Post-purchase One-Click Offers to Make Cross-Sell Offers in WordPress

Here are two tools that allow you to use post-purchase one-click offers in WordPress:

1. WPFunnels: This tool allows you to create seamless post-purchase one-click offers, encouraging customers to add more products immediately after their order is placed. It’s easy to use and great for improving cross-selling.
2. ClickFunnels: While primarily known for its funnel-building capabilities, ClickFunnels also provides powerful post-purchase upsell features. It lets you offer complementary products with a single click right after the transaction, increasing your revenue effortlessly.

Both tools are effective for implementing one-click offers to boost sales and cross-selling opportunities.

6. Cross-Selling Offers on Order Confirmation Emails

After a customer places an order, the order confirmation email is usually opened, making it a great opportunity for cross-selling.

You can customize this email to suggest a few complementary products, encouraging them to make another purchase.

This is a simple yet effective way to boost sales with minimal effort, especially for digital creators offering multiple products.

Cross-Selling Examples Using Product Suggestions on Order Confirmation Emails

Here are two other companies that use product suggestions in their order confirmation emails:

• Nike: After a purchase, Nike sends confirmation emails with recommendations for complementary products like socks, shoes, or apparel related to the items bought, encouraging customers to add more to their cart.
• Etsy: Etsy often sends post-purchase emails featuring “You may also like” sections with products related to what the customer just bought. This encourages further exploration and additional purchases based on customer preferences.

These examples showcase effective cross-selling strategies by offering complementary products directly in confirmation emails.

How to View Product Suggestions on Order Confirmation Emails to Make Cross-Sell Offers in WordPress

To view and implement product suggestions in order to confirmation emails for cross-selling offers in WordPress, you can use these two tools:

1. Mail Mint: This email marketing tool allows you to send personalized order confirmation emails with product recommendations based on previous purchases. You can easily integrate it with your WooCommerce store to automate product suggestions and drive cross-sell opportunities.
2. Klaviyo: Another great tool for email automation, Klaviyo allows you to send tailored post-purchase emails with product recommendations, helping increase sales through cross-selling. It integrates seamlessly with WordPress and WooCommerce.

Both tools help simplify the process of offering cross-sell suggestions in confirmation emails.

7. Post Purchase Cross Selling Emails

After a customer places an order, send a post-purchase cross-selling email with product recommendations that complement their purchase.

This strategy boosts sales and keeps customers engaged, offering them added value. It’s a great way for online coaches to promote relevant products and encourage repeat purchases.

Cross-Selling Examples Using Post Purchase Cross Selling Emails

Here are examples of companies using post-purchase cross-selling emails:

• Sephora: After a purchase, Sephora sends a personalized email recommending complementary beauty products based on the customer’s previous purchases. They often include limited-time discounts or loyalty points to encourage the customer to buy more.
• Warby Parker: After purchasing glasses, Warby Parker sends an email suggesting additional items like cleaning kits or cases. They personalize these suggestions based on the customer’s previous purchase, making it a seamless cross-selling experience.

These cross-selling examples effectively encourage further purchases by offering relevant, timely product suggestions.

How to Set Up Post Purchase Cross Selling Emails to Make Cross-Sell Offers in WordPress

To set up post-purchase cross-selling emails in WordPress, you can use these two tools:

1. Mail Mint: This tool helps you automate post-purchase emails by sending personalized cross-sell recommendations to your customers. You can easily set up email flows to encourage repeat purchases with targeted offers based on their order history.
2. AutomateWoo: AutomateWoo integrates with WooCommerce to help you create automated workflows for post-purchase emails. You can send customized product suggestions along with special offers or discounts to encourage customers to buy complementary products.

Both tools help simplify your cross-selling efforts directly through email.

8. Cross Selling on The Thank You Page

The Thank You Page is a great spot to suggest complementary products after a customer has completed their purchase.

Since they’ve already committed to buying, they’re positive and open to additional suggestions. You can display items that are commonly bought together or go well with the product they’ve just purchased.

This is a perfect cross-selling example, creating a seamless opportunity to boost sales.

Cross-Selling Examples Using Suggestions on the Thank You Page

Here are two companies using cross-selling on the Thank You page:

• Casper: After purchasing a mattress, they use the Thank You page to suggest related products like pillows or mattress protectors. This is a great example of enhancing the customer’s experience by offering items that complement their recent purchase.
• Sephora: On the Thank You page, after buying makeup, they recommend skincare products or makeup brushes. This cross-selling example helps customers complete their beauty routines, adding value to their initial purchase.

By using the Thank You page for cross-selling, both companies increase sales while improving customer satisfaction with relevant product recommendations

How to Use Suggestions on The Thank You Page to Make Cross-Sell Offers in WordPress

To make cross-sell offers on the Thank You page in WordPress, you can use these two tools:

1. WPFunnels: This tool allows you to create post-purchase offers and display complementary products directly on the Thank You page. It helps you increase conversions with relevant suggestions.
2. WooCommerce Custom Thank You Pages: This plugin lets you customize your Thank You page and add cross-sell suggestions, making it easy to promote additional products after purchase.

Both tools simplify the process of offering relevant products to your customers after they complete their orders.

9. The Complete Package Cross-Sell Strategy

A great way to promote cross-sell offers is by creating a complete package.

This approach not only boosts your sales but also provides your customers with a more complete learning experience.

You’re offering them the tools to succeed, while also making it easier for them to take their blogging to the next level.

Cross Selling Examples Using The Complete Package Cross Sell Strategy

I can suggest some well-known companies that typically use this strategy.

1. Udemy: Udemy often uses a “bundle” approach, suggesting related courses as packages after a customer buys a course, such as offering related courses on SEO, digital marketing, or content creation together.
2. HubSpot Academy: HubSpot uses the complete package strategy by bundling its certification courses. For example, after completing their marketing course, they suggest other courses on sales, customer service, or CRM, to help users get a holistic set of skills.

You can look at these examples for inspiration on how to implement the complete package cross-sell strategy!

How to Use The Complete Package Cross-Sell Strategy to Make Cross-Sell Offers in WordPress

To use The Complete Package Cross-Sell Strategy in WordPress, you can rely on these tools:

1. WPFunnels: This tool lets you create effective sales funnels with product bundles, enabling you to offer a complete package to customers at checkout. Perfect for suggesting complementary products or services like a set of related courses or digital products.
2. Shopbase: Shopbase is a powerful tool that automates cross-selling and upselling. With this tool, you can easily bundle products together, suggesting them as a package to customers during checkout or after purchase, increasing the chances of additional sales.

Both tools help you create seamless cross-sell opportunities and boost your sales by offering a full package of related products.

10. Fly-in Cross Sell Offer After Adding a Product to The Cart

When you add a product to your cart, it means you’ve made a decision. So, why not take advantage of that moment to show you what else could go perfectly with it?

This will give them a chance to add the additional course to their cart right away, making the process simple and seamless.

This strategy helps make the shopping experience better while encouraging more purchases.

Cross-Selling Examples Using Fly-ins After Adding a Product to The Cart

Here are two examples of companies using fly-in cross-sell offers after a product is added to the cart:

• Barry M: When you add nail polish to your cart, a fly-in appears offering a “nail paint vault” with complementary items, like topcoats and nail files, at a discount. It’s an easy way to encourage you to add more products while providing extra value.
• H&M: After adding a piece of clothing to your cart, a fly-in suggests matching accessories, such as shoes or belts, at a discount. This enhances the shopping experience by offering products that complement the original purchase, increasing the chance of a larger sale.

This is a great strategy to boost your sales, and you can easily implement it in WordPress

How to Use Fly-ins After Adding a Product to The Cart to Make Cross-Sell Offers in WordPress

To set up fly-in cross-sell offers after a customer adds a product to the cart in WordPress, here are tools you can use:

1. WPFunnels: With WPFunnels, you can quickly create fly-in suggestions for related products. When a customer adds an item to their cart, a small, elegant pop-up appears recommending complementary items. It’s a simple way to boost sales without interrupting the shopping flow.
2. FunnelKit (formerly WooFunnels): This tool helps you design personalized fly-ins based on what’s already in the customer’s cart. It integrates perfectly with WooCommerce, making it easy for you to display smart recommendations that encourage additional purchases.

Both tools let you design effective cross-sell strategies tailored to your audience.

Other Resources to Learn Cross-Selling And Upselling More Effectively

Here are five resources to help you learn cross-selling and upselling techniques effectively:

• “Sales Mastery” by Brian Tracy on Udemy: This course breaks down advanced sales strategies into simple steps, focusing on real-world applications of cross-selling and upselling. Perfect for actionable learning.
• Book: Upsell: How to Make More Sales With Proven Cross-Selling Techniques by Alex Harris: A straightforward guide filled with examples and insights to help you master cross-selling techniques tailored to your business.
• Shopify’s YouTube Channel: Their Learn with Shopify series offers clear, practical tips on using cross-selling and upselling strategies in e-commerce settings.
• E-commerce Cross-Selling Mastery on Skillshare: This course focuses on maximizing order value with proven cross-selling methods, ideal for digital creators and small business owners.
• “The Psychology of Selling” by Brian Tracy (Audiobook): This audiobook dives deep into the mindset of sales, offering insights into customer behavior that are directly applicable to cross-selling strategies.

Each resource is simple to follow and designed to give you immediate, practical results

Conclusion

Cross-selling is an amazing way for you to boost your revenue while giving your customers even more value.

Whether you’re offering complimentary products, bundling items, or suggesting upgrades, cross-selling works for any business. It’s not just about sales, it’s about helping your customers find what they didn’t even know they needed.

Start by experimenting with one technique, like pop-up offers or a “People Also Buy” section, and see what clicks.

Tools like WPFunnels can make it super easy for you to implement these strategies. Remember, small tweaks can lead to big wins for your business

** FAQs **

How does cross-selling improve your customer experience?

• When you cross-sell, you’re offering products that can enhance what your customer is already buying. This makes the shopping experience more personalized and convenient for them.

What’s the best way to introduce cross-selling to your website?

• Start by adding easy-to-implement options like a “People Also Buy” section or a quick order bump. These simple features offer value without overwhelming your customers, creating a smooth and helpful shopping experience.

Can you use cross-selling for digital products or services?

• Yes If you offer digital products, like online courses, cross-selling works well. For instance, bundling a content strategy course with a writing course can help your customers build a complete skillset, increasing their satisfaction with your brand.

How do you choose which products to cross-sell?

• Pick products that naturally go together. Think of a social media marketing course paired with a branding guide, offering complementary products shows your customers how they can get even more value from your offerings.

Is cross-selling effective for small businesses?

• Yes, Cross-selling is an excellent strategy for small businesses. It lets you increase sales by offering more to customers who are already interested in your products. This helps you boost revenue without needing to attract new customers constantly.