Most WooCommerce stores don’t struggle with traffic – they struggle with low Average Order Value.
I’ve seen many stores invest in ads while ignoring the checkout page, where small changes can increase revenue immediately.
An order bump in ecommerce is a simple add-on offer shown directly on the checkout page.
When you use the right types of order bump, customers add more to their cart without feeling pressured.
According to statistics, an order bump can drive up to 10% – 30% average order value.
If you want to increase revenue without chasing more traffic, this is where you should focus.
I’ll break down the different types of order bumps and help you understand which ones actually increase your AOV and which ones quietly hurt conversions.
So let’s get started,
TL;DR – 5 Types of Order Bump That Increase AOV
- Order bumps are small checkout offers that boost average order value (AOV) without leaving the page.
- Key types include:
- Bundle / Quantity Upgrade – Buy more, save more; great for low-ticket items.
- Complementary Product – Suggest related items; works for impulse buys.
- Premium Version Upgrade – Upgrade to a higher-value product; adds perceived value.
- Protection / Warranty – Adds safety and reduces risk for expensive items.
- Subscription Add-On – Recurring delivery or benefits; builds long-term revenue.
- Choose an order bump based on product type, price, customer intent, and buying stage.
- Easy implementation: WPFunnels lets you add any order bump at checkout quickly.
How Do Different Types of Order Bumps Work in eCommerce?
Let’s start by looking at how order bumps actually work to boost your sales and AOV. Understanding this will help you see why they’re so valuable for your store.
Order bumps are small, helpful offers added right in your checkout to make the original purchase even better. You’ll usually spot them on the checkout page, order form, or slide cart just before payment.
Think of them like upsells, but they appear while your customer is still deciding. This keeps things simple and makes it easy for them to say yes.
Customers can add them with just one click without leaving the checkout. They work because people often make quick, low-risk decisions at the end, which helps you boost your average order value effortlessly.
5 Types of Order Bump That Increase AOV
Knowing the different types of order bumps is crucial if you want to boost your sales and increase your average order value.
Now, I’m going to tell you about 5 types of order bumps that can help you do just that.
1. Bundle / Quantity Upgrade Bump
A bundle or quantity upgrade bump helps your customers grab more of the same product or related items while getting a better deal. It feels helpful, not pushy.
For example, if someone adds a coffee bag to their cart, you can offer “Buy 3, get 15% off” right at checkout. This bump increases cart value because they get more and save money at the same time.
Using a bundle or quantity upgrade is an easy way to turn a single purchase into a bigger sale. It boosts your average order value without needing more traffic.
Why it matters:
- Increases your average order value (AOV)
- Encourages your customers to buy more without extra effort
- Shows clear value to buyers and savings
When to use it:
- For products, people often buy in multiples
- When items work well in bulk
- During checkout, when the customer is ready to buy
Best practices:
- Keep your offer simple and clear
- Highlight savings
- Don’t overload with too many options
2. Complementary Product Bump
A complementary product bump suggests something that naturally goes with what your customer is already buying. It feels helpful, not pushy.
For example, if someone adds a camera to their cart, you can offer a memory card or camera case at checkout. This bump works because the add-on is useful and makes their purchase better.
Using a complementary product bump is an easy way to increase sales while giving your customers more value. It boosts your average order value without needing more traffic.
Why it matters:
- Increases your average order value (AOV)
- Gives customers useful add-ons they actually need
- Feels natural and improves the buying experience
When to use it:
- When products have clear complements
- For items that enhance the original purchase
- During checkout, when the customer is ready to buy
Best practices:
- Only offer products that truly fit with the original item
- Keep the offer simple and clear
- Don’t show too many options that might confuse buyers
3. Premium Version Upgrade Bump
A premium version upgrade bump lets your customers choose a higher-value version of the product they’re buying. It works well on the product page or during the checkout process.
For example, if someone is buying a basic online course, you can offer a “Pro version” with extra modules or bonus content.
Using a premium version upgrade bump is an easy way to increase sales and improve the shopping cart page experience. It boosts your average order value (AOV) and works for different business niches.
Why it matters:
- Increases your average order value (AOV)
- Gives customers more value for their money
- Highlights the benefits of upgrading
When to use it:
- When a higher-tier version of a product exists
- For items where extra features or benefits matter
- During checkout, when the customer is ready to buy
Best practices:
- Clearly show what the premium version adds in product details
- Focus on value, not price
- Keep the upgrade simple and easy to add
4. Protection / Warranty Bump
A protection or warranty bump helps your customers feel safe with their purchase. It usually shows on the checkout upsell section, so they notice it at the right time.
For example, if someone buys jewelry, you can offer warranties or shipping insurance. This works because shoppers feel confident making the purchase decision.
Adding a protection bump is an easy way to increase sales and build trust. It works well for fashion stores and beauty stores, boosting your average order value without extra traffic.
Why it matters:
- Increases your average order value (AOV)
- Reduces hesitation with low-risk offers like warranties
- Builds trust and improves the buying experience
When to use it:
- For fragile or high-value items like jewelry or electronics
- When a protection plan or shipping insurance makes sense
- During checkout, when the customer is ready to buy
Best practices:
- Keep the offer simple and clear
- Highlight the benefits of protection plans
- Make it one click to add for a smooth checkout
5. Subscription Add-On Bump
A subscription add-on bump lets your customers subscribe to receive a product or service regularly. It’s a great way to offer convenience and create long-term value for both you and your shoppers.
For example, if someone buys coffee, you can offer a monthly subscription program for regular delivery. This works because customers love convenience, and recurring orders increase your average order value (AOV) over time.
Adding a subscription bump is an easy way to grow steady revenue. It works well for food, beverage, or even a book club, giving customers more options while keeping them engaged.
Why it matters:
- Generates recurring revenue and boosts long-term AOV
- Makes it easy for customers to get what they need regularly
- Improves customer retention and lifetime value
When to use it:
- For consumable products like coffee, snacks, or supplements
- When customers benefit from regular delivery
- During checkout, when the customer is ready to buy
Best practices:
- Highlight convenience and savings
- Keep subscription options clear and simple
- Make it easy to manage or cancel
How to Choose the Right Order Bump Type
Now, you know about 5 types of order bump, so I’ll help you pick the right one. It’s all about matching your offer to your product, your customer, and where they are in their buying journey.
Think about your product type first. Low-ticket items usually do well with quantity upgrades or complementary products, while high-ticket items work better with premium versions or protection plans.
Price matters too. Keep the bump low-risk for cheaper products and offer more value for expensive ones. This way, you encourage add-ons without making your shoppers hesitate.
Customer intent is also important. Ask yourself, are they ready for a quick add-on, or are they looking for something bigger?
And finally, match the bump to their buying stage, use checkout order bumps for instant add-ons, and post-purchase upsells for higher-value offers.
Choosing a bump that feels natural and helpful will boost your average order value without annoying your customer.
Conclusion
Choosing the right order bump can really boost your sales. It helps you increase your average order value without needing extra traffic.
When you offer bumps that feel useful and relevant, your customers are more likely to say yes. It’s all about making their purchase better, not pushing them to spend more.
Different bumps work for different products and buying stages. Whether it’s a bundle, premium upgrade, or protection plan, the right one fits naturally with what your customer wants.
Start small, test what works, and adjust as you go. You can make any type of order bump easily with WPFunnels and add it right at checkout to increase sales and AOV effortlessly.
** FAQs **
1. Which types of order bump can I use to increase AOV without lowering my conversion rate?
You can use order bumps that feel helpful, like bundles, add-ons, or upgrades. For example, offering additional product options can spark an impulse buy without stopping your customer from completing the purchase. Make sure it fits the original product so it feels natural.
2. How do I choose the right order bump type for low-ticket or high-ticket products?
If you sell low-ticket items, try quantity upgrades or complementary products. For high-ticket items, premium versions or protection plans work best, especially if you run jewelry stores or a one-product store. Look at your product selection and add what really helps your customer.
3. How much should I charge for an order bump to increase AOV effectively?
You should keep it low-risk, around 10–30% of the main product price. It should feel like an easy impulse buy and still boost your common order value. Try testing different prices and track what works in your sales account.
4. If I add multiple order bump types at checkout, will it hurt my sales?
You don’t want to confuse your shoppers with too many choices. Stick to 1–2 relevant bumps, or offer a post-purchase upsell instead. A clear selection makes checkout easy and encourages higher AOV.
5. Should I use an order bump in ecommerce or a one-click upsell for better results?
You can use order bumps at checkout for quick, low-risk add-ons. One-click upsells are better after purchase for bigger offers or your ultimate upsell solution. Using both smartly can increase revenue without annoying your shoppers, and you can make both with WPFunnels.
