What Is A Splash Page? How to Create One for Your Sales Funnel? [2025]

When creating a website or a funnel, you have always heard of using a landing page as the starting point for your potential prospects.

However, when you have multiple target audiences, connecting with them through a single generic landing page can often be difficult. That’s where you introduce a splash page.

A splash page is a significantly smaller version of a landing page. Its main purpose is to introduce your brand and direct your target audience in the right direction.

Other than just directing audiences to the right page, you could use a splash page for simple announcements, creating anticipation, running verification checks, or even use it as a simple but effective step to collect leads without too much effort.

Today, you will learn all about using splash pages to increase your sales funnel conversion rate.

So let’s begin.

What is a Splash Page?

A splash page is a simple, introductory page that directs your target audience to the right place. Most of the time businesses use this kind of page to promote their new offerings or discounts.

Also, it’s great for businesses with multiple services or products because it avoids confusion and helps visitors find what they need.

Please note a splash page is not intended to be used as a home page and is not expected to rank well on SERPs. This means you will mostly use these pages when trying to run a specific marketing activity or campaign. But if you choose to use one as a home page, it’s totally upto you.

This will give you 2 advantages:

1. The visitor will feel more important and find the whole journey relevant.
2. The bounce rate will fall significantly.

So, in this case, the splash is acting as a small step to avoid losing potential clients.

Now, you can either choose to still keep a separate home page with the generic content to rank on SERP. Or you can focus on ranking the individual landing pages on SERPs and use the splash page as the home page.

Either way will work just fine. They each have their perks. (A typical landing page is not there just to convert visitors to buyers.

There could be several other purposes for using a normal home page compared to the minimal use of a splash page.

Splash Page vs Landing Page

Although splash pages and landing pages can often seem similar, they have distinct differences.

Aspect	Splash Page	Traditional Landing Page
Purpose	Introduce a brand or event briefly	Drive conversions on a certain topic
Content	Minimal content with a strong visual focus	Comprehensive content with text and visuals
Call-to-Action (CTA)	Limited Purposeful CTA	Multiple CTAs
Navigation	Almost no navigation bars or menus	Usually has a navigation menu
Conversion Focus	More focus on brand awareness	More focus on sales & conversion
Load Time	Usually quick to load	May take longer depending on content
SEO	Limited SEO potential as content is minimal	Better SEO potential with more content
Mobile Responsiveness	May not be fully optimized for mobile devices	Mobile responsiveness is prioritized

While these are differences on the surface, a splash page and a typical landing page usually have different roles and use cases in any funnel.

Splash Pages vs Homepages

Although splash pages and homepages can often seem similar, they have distinct differences that are described below:

Aspect	Splash Page	Home Page
Definition	A splash page is an introductory page that appears before the main website content.	The homepage is the main page of a website, providing an overview and navigation to various sections.
Purpose	To grab attention, deliver specific information, promote events or products, or ensure compliance (e.g., age verification).	To provide an overview of the website, guide users to other sections, and present the primary navigation.
Content	Minimal content, often with high-impact visuals, multimedia elements, or brief messages.	Comprehensive content including navigation menus, links to other pages, summaries of main sections, and updates.
Usage Examples	– Amazon displays product categories and personalized recommendations. – News websites with the latest headlines.	– Amazon displays product categories and personalized recommendations. – News websites with the latest headlines.
Design	Focused on creating a splash with attention-grabbing elements like videos, animations, or striking graphics.	Designed for easy navigation and accessibility, providing a welcoming overview and access to detailed content.
Navigation	Usually no navigation menus; intended to be a temporary or one-time screen before the main site.	Central navigation hub with menus, links, and various interactive elements to guide users throughout the site.t
Functionality	Often includes call-to-action buttons, quick links, or forms for immediate engagement.	Features extensive links, search functionality, and sections for different types of content and user actions.
Splash Page vs. Landing Page	Splash Page: Brief, introductory, sometimes mandatory viewing. Landing Page: Campaign-specific, focused on conversion goals like lead generation or sales.	The homepage is not campaign-specific and serves as the primary gateway to the entire website.

Why Consider Making a Splash Page?

Here are some special benefits of splash pages are given below:

1. Immediate Impact: Splash pages are designed to capture attention immediately with bold visuals and concise messages. It helps you to create a strong first impression.
2. Highlight Promotions: Use splash pages to highlight special promotions, sales, or new product launches. It ensures visitors are aware of current offers right away.
3. Gather Information: Splash pages can include forms or surveys to gather user preferences or contact information, which can help you tailor the user experience.
4. Legal Compliance: Certain industries, like alcohol or gambling, use splash pages to verify the age of visitors before allowing access to the main site content.
5. Brand Introduction: Introduce new visitors to your brand with a splash page that communicates your core values, mission, or a welcome message.
6. Event Announcements: Promote upcoming events, webinars, or launches directly to users as they land on your site. It helps to ensure maximum visibility.
7. Drive Traffic to Specific Content: Drive traffic to specific landing pages or campaigns from the splash page. It increases the effectiveness of your marketing efforts.
8. Control User Experience: Guide users through a particular journey or ensure they see crucial information before accessing the rest of your site.

Benefits of Splash Pages

Here are some special benefits of splash pages are given below:

• Enhanced User Engagement: By presenting engaging content right at the start, splash pages can significantly increase user interaction and engagement.
• Increased Conversion Rates: When used for promotions or lead generation, It can improve conversion rates by focusing user attention on a single, clear call-to-action.
• Improved Communication: Splash pages can efficiently communicate important updates. It ensures that all visitors receive the message.
• Avoid mistakes: It helps to avoid some landing page mistakes that help to convert your leads easily.

Considerations for Splash Page Design

You need to consider when you design a page that is given below:

• Design Aesthetics: Ensure that the page design aligns with your brand identity and is visually appealing.
• Load Time: Optimize the page to load quickly to avoid frustrating users.
• Clear Navigation: Provide a clear path for users to enter the main site content to maintain an easy user experience.

So, by incorporating these elements into your splash page strategy, you can effectively capture user attention, communicate key messages, and guide visitors through a tailored user experience.

Best Use Cases of A Splash Page in Your Funnel Journey

The use of funnel journeys can vary depending on what you are offering, your campaign plan, or your purpose.

Let us look at a few use cases to understand.

1. Splash to Guide Targeted Audience

As explained in the example earlier, you can use a splash page to guide your target audience in the right direction when you have multiple services/products to offer, and the possible audience may not have common interests.

So the page will include your brand identity, a simple greeting, and the choices as buttons.

Here’s a great example:

Here you can see

• Simple and concise.
• Minimal copy and few elements.
• Clear branding and a strong headline.
• Easy options to go to the specific product or certain page.
• No distractions with long copies or other menus.

2. Special Notice Splash Page

A special notice splash page is a fantastic way to make a quick announcement before sending your visitors to the main content.

Here’s how you might set it up:

• Start with a clear headline to get the message across quickly.
• Use a striking background image or eye-catching visuals to make it pop.
• Add a simple CTA button like “Visit Now” to guide them to the landing page or your official website.

This kind of splash page is great for creating buzz and getting visitors excited. It’s a simple way to let people know about discount codes or an upcoming event, and it can really boost engagement.

Plus, it’s an easy way to make sure website visitors are up-to-date with the latest news.

In short, a special notice can make a big impact with just a few elements. It helps you keep your audience informed and eager to explore more.

3. The Anticipation or Pre-Launch Splash Page

Often you can use a splash page to inform what is coming soon with links to get previews or sneak peeks on your upcoming launch.

For example, let’s say you host a community podcast where you invite popular people to discuss a specific topic. And let’s say someone big is scheduled to appear on the show after a month.

In this case, you can add a splash to tell everyone, “Coming Soon…… Why AI Will Die In A Decade – John Doe,” and then link to a promo video, mention the exact date and time of the show, and the podcast page with a CTA, “Add To Calendar.”

This will get many people excited about the upcoming event.

4. The Splash Quiz

Often, you can rather start off with a quick Quiz before directing the user to a special landing page depending on their answers in the Quiz.

This is similar to a Quiz funnel, except the quiz is as low as a 5-question quiz and redirects to only 2-3 different types of landing pages depending on the answers.

The splash quiz approach is quite effective if you have a single service but applicable for multiple solutions, for example, fitness center or gym memberships, online training courses, etc.

Plus, this is a great way to collect qualified leads.

5. The Splash Lead Funnel

Apart from using it in the 4 cases above, one of the best uses of a Website Splash Page is to collect leads.

The idea is to use a simplified page on which users will submit their emails with anticipation of getting something valuable soon.

For example, as an e-commerce site, you could start off with a splash stating, “Get a special discount coupon now!” followed by a field to input the email address and a submit button. Plus a button to skip this below the opt-in area.

Or, in a product launch funnel, you could use a Splash Page to run an early bird sign-up campaign where on the page, you mention the first 100 people will get 70% off.

But they have to be on the list to claim this discount. Followed by an opt-in form for name and email. This page can be used actively before any funnel as long as you have something valuable to give away.

When to Use a Splash Page for Maximum Results

You already have seen 5 use cases of a splash page. But if you think about it, all those could also be skipped when running a funnel.

However, in some scenarios, a splash page will deliver more results than a typical landing page.

• Let’s look at a scenario for an agency with two services:

• Another case is the Early bird campaign, where a typical landing page is a bad idea:

Simply put, you have to analyze your marketing strategies and find out where a splash page would be a greater ROI. Lead generation is definitely one goal where a splash page can bring better results compared to other approaches. Find out other cases and use them smartly to get maximum results.

How to Add A Splash Page to Your Sales Funnel in WordPress

Now, let us look at how you can optimize a sales funnel using a splash page.

Let’s say- you have a WooCommerce clothing store.You have a eco friendly collection of clothes which is less noticeable to your target audience. You want to grab your target audience attention and make more sales at a time.

Creating a splash page is a grand solution for you. and this approach is now using brand renowned brands also. which will i discuss in a later section.

Now, let’s start a splash page design using an amazing WordPress plugin WPFunnels.

1. First, Install WPFunnels.
2. Here, I am assuming that. you want to sell your product and also increase the amount of sales offering your customer upsell and downsell. You can do this from a single funnel canvas of this plugin. Just all you have to do is to choose your template.
3. Then, design a 5-step funnel journey: Landing Page > Custom Page > Checkout Page > Upsell > Downsell > Thank You Page.

4. Now, start designing your landing page as a splash page.
   
   -Start with a clear headline that communicates your value proposition in a concise and compelling way. For example, “Shop Our Sustainable Collection Today!“
   
   – Use high-quality images to showcase your products and align with your brand image
   
   – Include a prominent CTA button that stands out from the rest of the page. For example: you want to give a discount to attract your target customers who are students. Which could be
   
   “Shop Now” or “Get 10% Off Your First Order.”
   
   – Thus, you can customize your splash page in a way that aligns with your brand. Here, is the outlook of my splash page which I created with this amazing tool.

Also, you can customize your next funnel journey in your own way. if you want to give an order bump offer, upsell, downsell you can customize those pages accordingly.

If you want to collect leads and automate nurturing from this funnel canvas you have to integrate Mail Mint in this plugin and set triggers. So, you already have realized how effective and easy this splash page could be for your sales funnel.

And, This is a proven way as renowned brands use this splash page for different purposes.

Some Real-life Website Splash Page Examples

Here is a list of brands that used the splash page effectively.

1. Zara
   • Purpose: Language and region selection for a brand with stores in 96 countries.
   • Notable Feature: Impressive imagery to dazzle visitors.
2. Yeezy (Adidas)
   • Purpose: Preempt visitors’ disappointment by announcing a sold-out limited edition model.
   • Notable Feature: Creates excitement and exclusivity around the product.
3. Smooth Hound Smith
   • Purpose: Provides quick access to tour dates, new material, mailing list, and social media.
   • Notable Feature: Clear and concise roadmap for common actions with background video and reviews.
4. Glassful
   • Purpose: Promotion of a special event (first birthday party) with a call to action to RSVP.
   • Notable Feature: Lightweight and straightforward event invitation.
5. Schmoll
   • Purpose: Defines the agency’s personality with a bold claim and a direct call to action.
   • Notable Feature: Minimalistic approach conveying a clear message.
6. Resn
   • Purpose: Showcases creativity and fun, acting as a filter to attract or repel potential clients.
   • Notable Feature: Breaks traditional splash page rules with an engaging and imaginative journey.
7. Central Community School System
   Purpose: Showcasing different types of student activities and making it easier for them to find your activity.

Remember, with the right splash page and funnel strategy, you can drive more conversions and grow your business easily.

Conclusion:

In this article, I have compiled every possible way a splash page can enhance your marketing efforts. Most of the renowned brands have already utilized the potential and they also got remarkable success and growth.

For optimizing your sales funnel with splash pages, WPFunnels is a fantastic WordPress plugin for creating captivating pages. Renowned brands have already seen success using these pages effectively.

So, if you want to improve your funnel’s performance and engage your audience better, consider adding splash pages with WPFunnels. It’s a proven strategy to drive more sales and growth for your business.

** FAQs **

What is the main purpose of a Splash Page?

• A splash page primarily serves as an introductory tool to direct visitors to the right sections of your site. This is especially helpful for websites with multiple target audiences. By guiding users effectively, a splash page improves user flow and enhances their overall experience.

How does a Splash Page differ from a traditional Landing Page?

• A splash page is designed for quick introductions and minimal navigation, whereas a traditional landing page focuses on detailed content and conversions. While splash pages briefly engage visitors and direct them to specific areas, landing pages provide comprehensive information and multiple call-to-action (CTAs) to drive conversions.

When should I use a Splash Page in my funnel?

• You should use a splash page in your sales funnel when you need to guide visitors to targeted content or create buzz around a new product or event. It’s ideal for announcements, pre-launch promotions, and lead generation.

Can a Splash Page help with SEO?

• Splash pages generally have limited SEO potential because they contain minimal content. Their primary role is to manage user navigation and marketing campaigns rather than enhance search engine rankings. For better SEO results, focus on creating well-optimized landing pages with rich content and strategic keyword integration.

How can I integrate a Splash Page into my WordPress site?

• To integrate a splash page into your WordPress site, use a plugin like WPFunnels. Start by installing the plugin and selecting a template for your splash page. Design it with a clear headline, engaging visuals, and a prominent CTA. Customize your funnel journey to include upsells and lead collection, enhancing your sales funnel and overall effectiveness.