What Is A Splash Page? How to Create One?

What Is A Splash Page? How To Create One For Your Sales Funnel? [2024]

When creating a website or a funnel, you have always heard of using a landing page as the starting point for your potential prospects. However, when you have multiple target audiences, it may often be difficult to connect with them through a single generic landing page.

That’s where you introduce a splash page.

A splash page is a significantly smaller version of a landing page whose main purpose is to introduce your brand and direct your target audience in the right direction.

Other than just directing audiences to the right page, you could use a splash page for simple announcements, creating anticipation, running verification checks, or even use it as a simple but effective step to collect leads without too much effort.

Today, you will learn all about using splash pages to increase your sales funnel conversion rate.

After reading this article, you will learn

  • What a splash page is,
  • How to use a splash page,
  • How to create a splash page for your funnels.

So let’s begin.

What is a Splash Page?

A splash page is a simple, introductory page that directs your target audience to the right place. Most of the time businesses use a splash page to promote their new offerings or discounts.

H&M - Splash Page Example

Also, it’s great for businesses with multiple services or products because it avoids confusion and helps visitors find what they need.

Please note a splash page is not intended to be used as a home page and is not expected to rank well on SERPs. This means you will mostly use splash pages when trying to run a specific marketing activity or campaign.But if you choose to use one as a home page, it’s totally upto you.

This will give you 2 advantages:

  1. The visitor will feel more important and find the whole journey relevant.
  2. The bounce rate will fall significantly.

So, in this case, the splash is acting as a small step to avoid losing potential clients.

Now, you can either choose to still keep a separate home page with the generic content to rank on SERP. Or you can focus on ranking the individual landing pages on SERPs and use the splash page as the home page. Either way will work just fine. They each have their own perks. (A typical landing page is not there just to convert visitors to buyers. There could be several other purposes of using a normal home page compared to the minimal use of a splash page.

However, this is just one use case. We will look at more use cases that will add even more marketing value later in this article. So keep reading.

Splash Page vs Landing Page

Although splash pages and landing pages can often seem similar, they have distinct differences.

AspectSplash PageTraditional Landing Page
PurposeIntroduce a brand or event brieflyDrive conversions on a certain topic
ContentMinimal content with a strong visual focusComprehensive content with text and visuals
Call-to-Action (CTA)Limited Purposeful CTAMultiple CTAs
NavigationAlmost no navigation bars or menusUsually has a navigation menu
Conversion FocusMore focus on brand awarenessMore focus on sales & conversion
Load Time Usually quick to loadMay take longer depending on content
SEOLimited SEO potential as content is minimalBetter SEO potential with more content
Mobile ResponsivenessMay not be fully optimized for mobile devicesMobile responsiveness is prioritized
Splash page Vs landing page

While these are differences on the surface, a splash page and a typical landing page usually have different roles and use cases in any funnel.

Best Use Cases Of A Splash Page In Your Funnel Journey

The use of funnel journey may vary depending on what you are offering, your campaign plan, or your purpose.

Let us look at a few use cases to understand.

1. Splash To Guide Targeted Audience

As explained in the example earlier, you may use it to guide your target audience in the right direction when you have multiple services/products to offer, and the possible audience may not have common interests.

So the page will include your brand statement, and simple greeting, and the choices as buttons.

Here’s an example:

Splash Page Examples

Here you can see

  • Simple and concise.
  • Clear branding and statement.
  • Easy options to go to the required page.
  • No distractions with long copies or other menus.

2. Special Notice Splash Page

This is a page where you give a simple notice before redirecting the user to the main landing page.

It could be as simple as “We have revamped our platform with a new version” to “Enjoy a flat 60% off on all our products this Black Friday.”

And then add a CTA button to visit the site. That’s it.

Often, it helps to build excitement among new visitors.

3. The Anticipation Or Pre-Launch Splash Page

Often you can use a splash page to inform what is coming soon with links to get previews or sneak peeks on your upcoming launch.

For example, let’s say you host a community podcast where you invite popular people to discuss a specific topic. And let’s say someone big is scheduled to appear on the show after a month. In this case, you can add a splash to tell everyone, “Coming Soon…… Why AI Will Die In A Decade – John Doe,” and then link to a promo video, mention the exact date and time of the show, and the podcast page with a CTA, “Add To Calendar.”

This will get many people excited about the upcoming event.

4. The Splash Quiz

Often, you may rather start off with a quick Quiz before directing the user to a special landing page depending on their answers in the Quiz.

This is similar to a Quiz funnel, except the quiz is as low as a 5-question quiz and redirects to only 2-3 different types of landing pages depending on the answers.

The splash quiz approach is quite effective if you have a single service but applicable for multiple solutions, for example, fitness center or gym memberships, online training courses, etc.

Plus, this is a great way to collect qualified leads.

5. The Splash Lead Funnel

Apart from using it in the 4 cases above, one of the best uses of a Website Splash Page is to collect leads.

The idea is to use a simplified splash page on which users will submit their emails with anticipation of getting something valuable soon.

For example, as an e-commerce site, you could start off with a splash stating, “Get a special discount coupon now!” followed by a field to input the email address and a submit button. Plus a button to skip this below the opt-in area.

Or, in a product launch funnel, you could use a Splash Page to run an early bird sign-up campaign where on the page, you mention the first 100 people will get 70% off. But they have to be on the list to claim this discount. Followed by an opt-in form for name and email.

This page can be used actively before any funnel as long as you have something valuable to give away.

When To Use A Splash Page For Maximum Results

You already have seen 5 use cases of a splash page. But if you think about it, all those could also be skipped when running a funnel.

However, in some scenarios, a splash page will deliver more results than using a typical landing page.

  • Let’s look at a scenario for an agency with two services:

If we revisit the case of an agency with two services – Digital Marketing & Web Development, think about it.

You could make do with a Generic landing page, a landing page just for Digital Marketing, and a landing page dedicated to web development. They can all rank on SERPs organically, and you can run individual Ads for each landing page.

But, if you use a splash page, then you would rather run Ads and drive traffic to only the splash page. This means rather than running Ads for your landing pages; you bring potential clients to the splash page. This will give you two advantages:

  1. It will reduce the bounce rate & increase the conversion rate
    Since they engaged through your splash page to go to the desired landing page, they will now spend more time to see if it fits their needs.
  2. You have a chance to upsell the duo package
    Besides having CTA for each of the services you offer, you may add a third button to offer a combined service, which you have promoted on your Generic landing page. So, many may consider going for the complete package, i.e., more revenue for you.

This will also make it easy to set up retargeting Ads and measure the performance of your Paid Ads.

  • Another case is the Early bird campaign, where a typical landing page is a bad idea:

On the splash page, you could give clear short bullet points to indicate what is coming and what problems it will solve. Then promise a special discount for early adopters and ask them to join the list to be notified of the progress and release date early on.

This will help to create a sense of suspense and temporary hype. Later, if you can follow up with exciting sneak peeks and good updates, you may end up making a successful launch with high revenue generation in a short time.

Simply put, you have to analyze your marketing strategies and find out where a splash page would be a greater ROI. Lead generation is definitely one goal where a splash page can bring better results compared to other approaches. Find out other cases and use it smartly to get maximum results.

How To Add A Splash Page To Your Sales Funnel In WordPress

Now, let us look at how you can optimize a sales funnel using a splash page.

Let’s say- you have a WooCommerce clothing store.You have a eco friendly collection of clothes which is less noticeable to your target audience. You want to grab your target audience attention and make more sales at a time.

Creating a splash page is a grand solution for you. and this approach is now using brand renowned brands also. which will i discuss in later section.

Now, let’s start a splash page design using an amazing WordPress plugin WPFunnels.

  1. First, Install WPFunnels.
  2. Here, i am assuming that. you want to sale your product and also increase the amount of sales offering your customer upsell and down sell. You can do this from a single funnel canvas of this plugin.

    Just all you have to do is to choose your template.
  3. Then, design a 5-step funnel journey: Landing Page > Custom Page > Checkout Page > Upsell > Downsell > Thank You Page.
Splash Page Using WPFunnels
  1. Now, start designing your landing page as a splash page.

    -Start with a clear headline that communicates your value proposition in a concise and compelling way. For example, “Shop Our Sustainable Collection Today!

    – Use high-quality images to showcase your products and align with your brand image

    – Include a prominent CTA button that stands out from the rest of the page. For example: you want of give a discount to attract your target customer who are student. Which could be

    Shop Now” or “Get 10% Off Your First Order.”

    – Thus, you can customize your splash page in your way aligning with your brand. Here, is the outlook of my splash page which i created with this amazing tool.
Splash Page Using WPFunnels

Also, you can customize your next funnel journey in your way. if you want to give order bump offer, upsell, downsell you can customize those pages accordingly.

If you want to collect leads and automate nurturing from this funnel canvas you have to integrate Mail Mint in this plugin and set triggers.

So, you already have realized how effective and easy this splash page could be for your sales funnel.

And, This is a proven way as renowned brands using this splash page for different purposes.

Some Real-life Website Splash Page Examples

Here is a list of brands that used the splash page effectively.

  1. Zara
    • Purpose: Language and region selection for a brand with stores in 96 countries.
    • Notable Feature: Impressive imagery to dazzle visitors.
  2. Yeezy (Adidas)
    • Purpose: Preempt visitors’ disappointment by announcing a sold-out limited edition model.
    • Notable Feature: Creates excitement and exclusivity around the product.
  3. Smooth Hound Smith
    • Purpose: Provides quick access to tour dates, new material, mailing list, and social media.
    • Notable Feature: Clear and concise roadmap for common actions with background video and reviews.
  4. Glassful
    • Purpose: Promotion of a special event (first birthday party) with a call to action to RSVP.
    • Notable Feature: Lightweight and straightforward event invitation.
  5. Schmoll
    • Purpose: Defines the agency’s personality with a bold claim and a direct call to action.
    • Notable Feature: Minimalistic approach conveying a clear message.
  6. Resn
    • Purpose: Showcases creativity and fun, acting as a filter to attract or repel potential clients.
    • Notable Feature: Breaks traditional splash page rules with an engaging and imaginative journey.
  7. Central Community School System
    Purpose: Showcasing different types of student activities and making it easier for them to find your activity.

Remember. With the right splash page and funnel strategy, you can drive more conversions and grow your business easily.

Conclusion:

In this article, I have compiled every possible way a splash page can enhance your marketing efforts. Most of the renowned brands have already utilized the potential of splash pages and they also got remarkable success and growth!

For optimizing your sales funnel with splash pages, WPFunnels is a fantastic WordPress plugin for creating captivating pages. Renowned brands have already seen success using splash pages effectively.

So, if you want to improve your funnel’s performance and engage your audience better, consider adding splash pages with WPFunnels. It’s a proven strategy to drive more sales and growth for your business.

Start using WPFunnels+ Mail Mint today!

Sakiba Prima

Sakiba Prima, the Content Editor at WPFunnels is passionate about making WordPress work wonders for your business. With a flair for simple yet effective sales & marketing tactics and handy tooltips, she turns complex ideas into easy reads.

Sakiba Prima

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