Black Friday Email Subject Lines

60+ Black Friday Email Subject Lines (With Proven Strategies)

Black Friday is the biggest shopping day of the year with retailers offering high discounts to attract customers. As a retailer, it presents a major opportunity for you to drive sales and acquire new customers.

According to DotDigital, including “Black Friday” in email subject lines can lead to a 64% increase in Click-Through Rate (CTR).

However, the intense competition can make it hard for your deals to stand out. An impactful email marketing campaign can be your secret ingredient to succeed this Black Friday. With optimized subject lines, you can capture attention and increase engagement.

In this post, we will explore 60+ examples of proven Black Friday email subject lines. You’ll learn effective strategies to craft subject lines based on goals like urgency, personalization, and more.

By the end, you’ll have a swipe file of pre-written subject line templates to make your Black Friday emails grab interest.

Let’s get started and learn how to create compelling black friday subject lines that convert!

60+ Examples Of Black Friday Email Subject Lines For Various Strategies

With the surge of email engagement around Black Friday promotions, using strategic subject lines is key to driving traffic and conversions.

example of a black
 friday email subject line

The following examples showcase how you can align subject lines with your Black Friday campaign.

1. Simplicity in Black Friday Email Subject Lines that Sells

A simple email subject line is enough to effectively present your primary message to the subscribers. So, aim to ensure the text is both simple and impactful, which highlights the core offer or deal.

Here are some examples that embody simplicity in your Black Friday subject lines:

  1. Black Friday Sale: 50% Off Everything
  2. Cyber Monday Deals Going On Now
  3. Free Shipping This Weekend Only
  4. 20% Off Your Purchase

To make these subject lines work for you, focus on clarity. Your goal is to convey the offer as straightforwardly as possible. This simplicity not only respects your reader’s time but also enhances the likelihood of your email being opened.

It’s about making it easy for readers to understand the value at a glance, encouraging them to click through to learn more.

2. Short, Sweet, and Clickable

These types of Black Friday email subject lines compactly convey the promotional details in very few words to increase opens while enabling full subject line previews on small screens.

Check out these examples:

  1. “Black Friday: 24-Hour Deals”
  2. “Save 70% Today Only”
  3. “Flash Sale: 50% Off”
  4. “Today: Black Friday Exclusives”

To make these subject lines effective, inject a sense of urgency and exclusivity with as few words as possible. This brevity creates a sense of intrigue and immediacy, compelling readers to click through to avoid missing out.

Remember, the goal is to make the reader feel like they’re about to discover something great, and it’s just a click away.

3. Pushing the Envelope with Persuasion

You can utilize persuasive language in your sent email subject lines to generate a sense of excitement and urgency. It will engage your customers with the Black Friday offers.

Consider these examples:

  1. Indulge Yourself: Exclusive Black Friday Specials!
  2. Seize the Savings: Black Friday Extravaganza!
  3. Your VIP Pass to Irresistible Black Friday Bargains
  4. Special Entry Granted: Black Friday Deals Await!

The key here is to evoke a sense of exclusivity and urgency. Use language that suggests the reader is being offered something unique, something that not everyone can access. These black friday email subject lines create a feeling of being valued and special, which in turn, makes the email irresistible to open.

4. Numerical Reference for Maximum Impact

Numbers have a way of catching the eye and setting clear expectations. When you see a subject line with numbers, it’s like getting a promise of what’s inside.

Implement numbers in your Black Friday subject lines like this:

  1. Unleash Excitement: Score 70% Off on 200+ Must-Have Items!
  2. Jump into Joy: Snag 50% Off – Your Cart, Your Rules!
  3. Thrill and Chill: Save 25% When You Refer 3 Friends!
  4. Double the Fun: Buy One Get One Free on Thousands of Styles!

Incorporate numbers to convey the value or scale of your black friday subject line directly. Whether it’s a percentage discount, a countdown, or a special price point, numbers grab attention and provide a clear reason to explore further.

5. Personalized Invitations to Shop

Subject lines that incorporate the subscriber’s first name to make things feel more customized. As your goal is to increase open rates then speak directly to your contacts.

Here’s how you can personalize your Black Friday email subject line effectively:

  1. Hey [First Name], Black Friday Deals Just For You!
  2. [First Name], You’re Invited To Our Biggest Sale!
  3. We’ve Got Your VIP Black Friday Offers Ready [First Name]!
  4. Special Access For [First Name] – Early Black Friday Preview

Personalizing your Black Friday email subject lines like these through first name or location will forge an individual connection with each subscriber instantly when they see your email. Because getting more open and click rates starts with that extra familiarity.

6. Hook Towards The Email Copy

To make your Black Friday emails truly stand out, start with a subject line that teases the content inside. It’s like whispering a secret that can only be fully revealed if the email is opened.

Here’s how you can craft these hooks in your Black Friday email subject line:

  1. “Find Out What’s 70% Off Inside…”
  2. “Your Sneak Peek at Black Friday Deals Awaits”
  3. “See What We’re Unveiling This Black Friday”
  4. “A Black Friday Surprise You Can’t Ignore”

Here, your goal is basically to spark curiosity without giving everything away. So, make your readers feel there’s something valuable or intriguing that awaits them, compelling them to click through.

7. Engagement through Questions in Black Friday Email Subject Lines

These types of subject lines ask subscribers an intriguing question related to your promotion or products. These are effective when your goal is to spark interest based on their curiosity about the answer.

Use questions like these in your Black Friday Email Subject Line:

  1. “Ready for Our Biggest Black Friday Deal Ever?”
  2. “Guess What’s 50% Off This Black Friday?”
  3. “Who Else Wants Early Access to Black Friday Sales?”
  4. “Looking for the Best Black Friday Savings?”

Asking a question encourages your readers to think and engage mentally, increasing the likelihood they’ll open the email to find the answer.

It creates curiosity gaps that play on their FOMO around potentially missing out on deals, products, or information. Getting them to open just to satisfy their inquisitiveness helps lift open rates.

8. Adding Humor for a Festive Touch

This strategy involves infusing humor into Black Friday subject lines to create a festive and memorable experience. Through these, you can make your recipients associate joy and excitement with upcoming deals.

Try these humorous lines:

  1. Black Friday: Deals Hotter than Grandma’s Gravy!
  2. Why did the turkey apply for a Black Friday job? Savings, of course!
  3. Sleighing Prices: Santa’s Black Friday Gift to You!
  4. Breaking News: Turkeys Can’t Fly, but Our Discounts Soar!

Humorous subject lines refresh the recipients’ minds by bringing a smile or chuckle. And inspires them to open the email.

These inspire the customers to explore the Black Friday offers by turning their shopping journey into a fun and memorable event.

9. Emotion-Packed Subject Lines with Emojis

Your goal is to instantly convey the excitement that matches the frenzied Black Friday atmosphere, then what will you do? Just craft subject lines that incorporate fun visual icons to grab attention and set a lively mood!

Here are some examples:

  1. “🎉 Early Bird Black Friday Deals Just for You!”
  2. “⏰ Time’s Ticking: Black Friday Deals Inside!”
  3. “🚀 Blast Off to Black Friday Savings!”
  4. “💰 Save Big This Black Friday!”

Select emojis that complement your message and resonate with your audience, enhancing the emotional connection and appeal of your subject lines.

The visual icons instantly set an energetic, festive tone so subscribers recognize these emails. This eye-catching angle performs well at standing out in the inbox and driving more engagement.

10. Creating Urgency with Time-Limited Language

You can increase open and purchase rates by underscoring scarcity in your customers’ minds. So, craft Black Friday subject lines that stress act-now calls to action around expiring offers or stock out of some products.

Use time-sensitive phrases to create this effect into your Black Friday Email Subject Line:

  1. Today Only: 75% Off Doorbuster Deals
  2. Last Call: Free Shipping Ends In 24 Hours
  3. 30% Bonus Off – Expires In 30 Minutes!
  4. 50 Doorbuster Deals End At Midnight!

Phrases like “Today Only” or “Ends In __ Hours” stimulate opens and sales by communicating discounted pricing and availability will vanish fast during this pre-holiday rush.

Including clear urgency cues related to shrinking time windows on deals compels the reader to action by playing into FOMO tendencies around missing out.

11. Playing the Scarcity Card for Added Urgency

Highlighting limited quantities or availability periods in subject lines can create a fear of missing out. They drive more urgent opens and conversions during the high-demand Black Friday season.

Here’s how to communicate scarcity:

  1. Limited Supply Alert: Grab Your Exclusive Deal Before It’s Gone!
  2. Hottest Picks Vanishing Fast – Shop Now for 55% Off!
  3. Limited Time! Extra 50% Off Black Friday Sale Items
  4. Going Fast! Last Hours for Free Gift with Purchase

The scarcity technique capitalizes on exclusivity and anticipated high demand around Black Friday if you can use it judiciously.

Your subscribers may rush to open the email and shop if they know featured deals have strict expiration dates or product supplies are low.

12. Optimizing Preview Text for Maximum Clicks

A preview text refers to the additional text that shows up after the pipe “|” symbol in an email subject line. Optimization of these texts in the subject lines enables the subscribers to see more contexts. As a result, after assuming the story, the subscribers open the email.

This technique is especially impactful on mobile devices where less initial subject line copy displays.

Use this space wisely to complement your subject line and encourage opens:

  1. Our Biggest Sale of the Year Starts Now! | Up to 70% Off Storewide
  2. 48 Hours Only! | Black Friday Sneak Peek Inside
  3. Cyber Monday Starts Early | 30% Off Sitewide + Free Shipping
  4. Last Chance Deals | Up to 90% Off Clearance Items

Additional promotional details or calls to action can compel mobile viewers to open for the full scope. Optimizing this preview space with strategic copy is your key to maximizing clicks for Black Friday email campaigns.

13. Exclusive VIP Access for Early Birds

This strategy involves offering special privileges and early access to a selected group of customers. By implementing this strategy you can create a sense of exclusivity and urgency for Black Friday deals.

Highlight this exclusivity in your subject lines:

  1. VIP Alert: Your Early Access to Black Friday Deals!
  2. Exclusive Preview: Black Friday Edition!
  3. Unlock VIP Perks: Early Bird Black Friday Access!
  4. Be First: VIP Black Friday Savings Inside!

14. Pre-Black Friday Email Subject Lines

Start preparing yourself a week before your email campaign. You can create subject lines that build anticipation and excitement before the official Black Friday event. This will encourage your customers to stay engaged in the days leading up to the big day.

Let your audience know something big is coming, and they should stay tuned:

  1. Countdown Begins: Pre-Black Friday Teasers!
  2. Sneak Peek: What’s Coming on Black Friday!
  3. Early Surprises: Pre-Black Friday Edition!
  4. Get Ready: Pre-Black Friday Excitement!

Pre-Black Friday subject lines generate anticipation and curiosity, prompting customers to look forward to upcoming deals. By creating a sense of exclusivity and hinting at what’s to come, these subject lines will engage your customers early!

15. Black Friday Offer Last Call Email Subject Lines

Last-call subject lines create a fear of missing out (FOMO) effect, urging recipients to act swiftly before the exclusive Black Friday offers expire. This strategy is all about the subject lines that convey a sense of urgency and finality.

That means they signal that the Black Friday offers are about to end. So, the customers need to take immediate action.

Emphasize the finality and urgency:

  1. Final Call: Grab Your Last Black Friday Deals!
  2. Last Chance Alert: Black Friday Savings End Soon!
  3. Don’t Miss Out: Last Call for Black Friday Offers!
  4. Hurry In: Last-Minute Black Friday Bargains!

Craft Effective Black Friday Email Campaigns With Mail Mint

Mail Mint is a powerful email marketing platform designed to streamline your Black Friday campaign efforts. With its user-friendly interface and advanced features, Mail Mint equips you with everything you need to create, manage, and optimize your email campaigns for the biggest shopping event of the year.

Mail Mint Homepage

Here’s how Mail Mint stands out as an ideal tool for your Black Friday email campaigns:

  • AI Integration: Mail Mint’s AI integration analyzes your email performance data and subscriber behavior to provide actionable insights. This means you can optimize your Black Friday email subject lines and content based on what resonates most with your audience, leading to higher open rates and engagement.
  • Advanced Drag-and-Drop Email Builder: Creating visually appealing and responsive emails is crucial for Black Friday promotions. Mail Mint’s advanced drag-and-drop email builder allows you to easily design emails that look great on any device. This ensures your Black Friday deals are presented in the best possible light, encouraging more clicks and conversions.
  • Personalization Tools: Personalization can significantly increase the effectiveness of your Black Friday campaigns. Mail Mint offers advanced personalization features, allowing you to tailor your emails based on customer data, such as past purchases, preferences, and behavior. This makes your messages more relevant and engaging, increasing the likelihood of conversions.
  • Segmentation Capabilities: Segmenting your audience ensures that the right people receive the most pertinent Black Friday deals. Mail Mint’s segmentation tools enable you to divide your subscribers into targeted groups based on various criteria, ensuring your emails are highly relevant and effective.
  • Analytics and Reporting: Understanding the performance of your Black Friday email campaigns is key to refining your strategy. Mail Mint provides detailed analytics and reporting features, giving you insights into open rates, click-through rates, and conversion metrics. This data allows you to make informed decisions and continuously improve your email campaigns.

Mail Mint’s combination of AI integration, an intuitive email builder, personalization, segmentation, and comprehensive analytics makes it an invaluable asset for any marketer looking to maximize their Black Friday email campaign results.


Now that you have learned all the secrets to irresistible Black Friday email subject lines, it is time to put this guide into action.

Take a moment to optimize your subject lines using the proven strategies shared here and ensure your Black Friday emails stand out in the crowded inbox.

Consider giving Mail Mint a try, especially if you’re utilizing WordPress for your online presence.

Don’t miss the opportunity to elevate your Black Friday promotions and start optimizing your subject lines today because your customers are waiting.

Make this Black Friday one to remember!

Frequently Asked Questions (FAQs)

1. What is the correct strategy for the email subject line?

The correct strategy involves clarity, relevance, and engagement. Utilize concise language, focus on the main offer, and incorporate persuasive elements like simplicity, personalization, and urgency.

2. How do you attract customers on Black Friday?

Stand out with compelling subject lines communicating value, urgency, and personalization. Leverage platforms like Mail Mint for streamlined Black Friday campaigns with advanced features.

3. Which email subject line is most effective?

The effectiveness of an email subject line depends on various factors, including your target audience and the nature of your Black Friday promotions. However, subject lines that evoke curiosity, create a sense of urgency, and offer personalized content tend to be more effective. Experiment with different strategies, such as those highlighted in this guide, and use analytics to assess the performance of your subject lines for continuous improvement.

Masrun Akter

A Content Writer at CODE REX, Marketing Team.

Masrun Akter

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