Black Friday is the biggest shopping day of the year, and retailers offer high discounts to attract customers. But to beat the competition, you need compelling subject lines that grab attention.
According to DotDigital, including “Black Friday” in email subject lines can lead to a 64% increase in Click-Through Rate (CTR).
This post will show you 60+ proven Black Friday subject lines and strategies for urgency, personalization, and more.
By the end, you’ll have ready-to-use templates to make your emails stand out and convert this Black Friday. Let’s dive in and start crafting subject lines that drive results.
How to Write Black Friday Email Subject Lines
Here’s how you can write compelling email subject lines for Black Friday:
- Use Seasonal Themes: Incorporate elements of Black Friday, like “unbeatable” or “epic.” Example: “Epic Black Friday Deals Await You!”
- Create Urgency: Use phrases like “final hours” or “don’t miss out” to encourage quick action. Example: “Final Hours for Amazing Black Friday Discounts!”
- Personalize Your Message: Include the recipient’s name or tailor offers to their interests. Example: “Hey [Name], Your Exclusive Black Friday Deals Are Here!”
- Highlight Exclusive Offers: Mention early access or sitewide sales to make readers feel special. Example: “VIP Access: Unlock Early Bird Black Friday Discounts!”
- Incorporate Fun: Play with puns or catchy phrases to make your subject line stand out. Example: “Black Friday Countdown: Big Deals Await Inside!”
Just like with Halloween email campaigns, focus on enticing subject lines that grab attention and spark curiosity for your holiday email marketing.
60+ Examples of Black Friday Email Subject Lines for Various Strategies
With the surge of email engagement around Black Friday promotions, using strategic subject lines is key to driving traffic and conversions.
![60+ Black Friday Email Subject Lines with Proven Strategies [2024] 10 black friday email subject lines](https://getwpfunnels.com/wp-content/uploads/2024/03/Exampe-of-a-black-friday-email-subject-line.webp)
The following examples showcase how you can align subject lines with your Black Friday email campaign.
1. Simplicity in Black Friday Email Subject Lines that Sells
A simple email subject line is enough to effectively present your primary message to the subscribers. So, aim to ensure the text is both simple and impactful, which highlights the core offer or deal.
Here are some examples that embody simplicity in your Black Friday subject lines:
- Black Friday Sale: 50% Off Everything
- Cyber Monday Deals Going On Now
- Free Shipping This Weekend Only
- 20% Off Your Purchase
To make these subject lines work for you, focus on clarity. Your goal is to convey the offer as straightforwardly as possible. This simplicity respects your reader’s time and enhances the likelihood of your email being opened.
It’s about making it easy for readers to understand the value at a glance, encouraging them to click through to learn more.
2. Short, Sweet, and Clickable
These types of Black Friday email subject lines compactly convey the promotional details in very few words to increase opens while enabling full subject line previews on small screens.
Check out these examples:
- “Black Friday: 24-Hour Deals”
- “Save 70% Today Only”
- “Flash Sale: 50% Off”
- “Today: Black Friday Exclusives”
To make these subject lines effective, inject a sense of urgency and exclusivity with as few words as possible. This brevity creates a sense of intrigue and immediacy, compelling readers to click through to avoid missing out.
Remember, the goal is to make the reader feel like they’re about to discover something great, and it’s just a click away.
3. Pushing the Envelope with Persuasion
You can utilize persuasive language in your sent email subject lines to generate a sense of excitement and urgency. It will engage your customers with the Black Friday offers.
Consider these examples:
- Indulge Yourself: Exclusive Black Friday Specials!
- Seize the Savings: Black Friday Extravaganza!
- Your VIP Pass to Irresistible Black Friday Bargains
- Special Entry Granted: Black Friday Deals Await!
The key here is to evoke a sense of exclusivity and urgency. Use language that suggests the reader is being offered something unique, something that not everyone can access.
These black Friday email subject lines create a feeling of being valued and special, which in turn, makes the email irresistible to open.
4. Numerical Reference for Maximum Impact
Numbers have a way of catching the eye and setting clear expectations. When you see a subject line with numbers, it’s like getting a promise of what’s inside.
Implement numbers in your Black Friday subject lines like this:
- Unleash Excitement: Score 70% Off on 200+ Must-Have Items!
- Jump into Joy: Snag 50% Off – Your Cart, Your Rules!
- Thrill and Chill: Save 25% When You Refer 3 Friends!
- Double the Fun: Buy One Get One Free on Thousands of Styles!
Incorporate numbers to convey the value or scale of your black Friday subject line directly. Whether it’s a percentage discount, a countdown, or a special price point, numbers grab attention and provide a clear reason to explore further.
5. Personalized Invitations to Shop
![60+ Black Friday Email Subject Lines with Proven Strategies [2024] 11 Black Friday Email Subject Lines - Personalization](https://getwpfunnels.com/wp-content/uploads/2024/10/Personalization-mail.webp)
Subject lines that incorporate the subscriber’s first name to make things feel more customized. As your goal is to increase open rates then speak directly to your contacts.
Here’s how you can personalize your Black Friday email subject line effectively:
- Hey [First Name], Black Friday Deals Just For You!
- [First Name], You’re Invited To Our Biggest Sale!
- We’ve Got Your VIP Black Friday Offers Ready [First Name]!
- Special Access For [First Name] – Early Black Friday Preview
Personalizing your Black Friday email subject lines like these through first name or location will forge an individual connection with each subscriber instantly when they see your email.
Because getting more open and click rates starts with that extra familiarity.our email. Because getting more open and click rates starts with that extra familiarity.
6. Hook Towards The Email Copy
To make your Black Friday emails truly stand out, start with a subject line that teases the content inside. It’s like whispering a secret that can only be fully revealed if the email is opened.
Here’s how you can craft these hooks in your Black Friday email subject line:
- “Find Out What’s 70% Off Inside…”
- “Your Sneak Peek at Black Friday Deals Awaits”
- “See What We’re Unveiling This Black Friday”
- “A Black Friday Surprise You Can’t Ignore”
Here, your goal is basically to spark curiosity without giving everything away. So, make your readers feel there’s something valuable or intriguing that awaits them, compelling them to click through.
7. Engagement through Questions in Black Friday Email Subject Lines
These types of subject lines ask subscribers an intriguing question related to your promotion or products. These are effective when your goal is to spark interest based on their curiosity about the answer.
Use questions like these in your Black Friday Email Subject Line:
- “Ready for Our Biggest Black Friday Deal Ever?”
- “Guess What’s 50% Off This Black Friday?”
- “Who Else Wants Early Access to Black Friday Sales?”
- “Looking for the Best Black Friday Savings?”
Asking a question encourages your readers to think and engage mentally, increasing the likelihood they’ll open the email to find the answer.
It creates curiosity gaps that play on their FOMO around potentially missing out on deals, products, or information. Getting them to open just to satisfy their inquisitiveness helps lift open rates.
8. Adding Humor for a Festive Touch
This strategy involves infusing humor into Black Friday subject lines to create a festive and memorable experience. Through these, you can make your recipients associate joy and excitement with upcoming deals.
Try these humorous lines:
- Black Friday: Deals Hotter than Grandma’s Gravy!
- Why did the turkey apply for a Black Friday job? Savings, of course!
- Sleighing Prices: Santa’s Black Friday Gift to You!
- Breaking News: Turkeys Can’t Fly, but Our Discounts Soar!
Humorous subject lines refresh the recipients’ minds by bringing a smile or chuckle. And inspires them to open the email.
These inspire the customers to explore the Black Friday offers by turning their shopping journey into a fun and memorable event.le event.
9. Emotion-Packed Subject Lines with Emojis
Your goal is to instantly convey the excitement that matches the frenzied Black Friday atmosphere, then what will you do? Just craft subject lines that incorporate fun visual icons to grab attention and set a lively mood.
Here are some examples:
- “🎉 Early Bird Black Friday Deals Just for You!”
- “⏰ Time’s Ticking: Black Friday Deals Inside!”
- “🚀 Blast Off to Black Friday Savings!”
- “💰 Save Big This Black Friday!”
Select emojis that complement your message and resonate with your audience. It enhances the emotional connection and appeal of your subject lines.
The visual icons instantly set an energetic, festive tone so subscribers recognize these emails. This eye-catching angle performs well at standing out in the inbox and driving more engagement.
10. Creating Urgency with Time-Limited Language
![60+ Black Friday Email Subject Lines with Proven Strategies [2024] 12 Black Friday Email Subject Lines](https://getwpfunnels.com/wp-content/uploads/2024/10/Limited-Time-Offer-1.webp)
You can increase open and purchase rates by underscoring scarcity in your customers’ minds. So, craft Black Friday subject lines that stress act-now calls to action around expiring offers or stock out of some products.
Use time-sensitive phrases to create this effect in your Black Friday Email Subject Line:
- Today Only: 75% Off Doorbuster Deals
- Last Call: Free Shipping Ends In 24 Hours
- 30% Bonus Off – Expires In 30 Minutes!
- 50 Doorbuster Deals End At Midnight!
Phrases like “Today Only” or “Ends In __ Hours” stimulate opens and sales by communicating discounted pricing and availability will vanish fast during this pre-holiday rush.
Including clear urgency cues related to shrinking time windows on deals compels the reader to action by playing into FOMO tendencies around missing out.
11. Playing the Scarcity Card for Added Urgency
Highlighting limited quantities or availability periods in subject lines can create a fear of missing out. They drive more urgent opens and conversions during the high-demand Black Friday season.
Here’s how to communicate scarcity:
- Limited Supply Alert: Grab Your Exclusive Deal Before It’s Gone!
- Hottest Picks Vanishing Fast – Shop Now for 55% Off!
- Limited Time! Extra 50% Off Black Friday Sale Items
- Going Fast! Last Hours for Free Gift with Purchase
The scarcity technique capitalizes on exclusivity and anticipated high demand around Black Friday if you can use it judiciously.
Your subscribers can rush to open the email and shop if they know featured deals have strict expiration dates or product supplies are low.
12. Optimizing Preview Text for Maximum Clicks
A preview text refers to the additional text that shows up after the pipe “|” symbol in an email subject line. Optimization of these texts in the subject lines enables the subscribers to see more contexts. As a result, after assuming the story, the subscribers open the email.
This technique is especially impactful on mobile devices where less initial subject line copy displays.
Use this space wisely to complement your subject line and encourage opens:
- Our Biggest Sale of the Year Starts Now! | Up to 70% Off Storewide
- 48 Hours Only! | Black Friday Sneak Peek Inside
- Cyber Monday Starts Early | 30% Off Sitewide + Free Shipping
- Last Chance Deals | Up to 90% Off Clearance Items
Additional promotional details or calls to action can compel mobile viewers to open for the full scope. Optimizing this preview space with strategic copy is your key to maximizing clicks for Black Friday email campaigns.cope.
13. Exclusive VIP Access for Early Birds
This strategy involves offering special privileges and early access to a selected group of customers. By implementing this strategy you can create a sense of exclusivity and urgency for Black Friday deals.
Highlight this exclusivity in your subject lines:
- VIP Alert: Your Early Access to Black Friday Deals!
- Exclusive Preview: Black Friday Edition!
- Unlock VIP Perks: Early Bird Black Friday Access!
- Be First: VIP Black Friday Savings Inside!
14. Pre-Black Friday Email Subject Lines
Start preparing yourself a week before your email campaign. You can create subject lines that build anticipation and excitement before the official Black Friday event. This will encourage your customers to stay engaged in the days leading up to the big day.
Let your audience know something big is coming, and they should stay tuned:
- Countdown Begins: Pre-Black Friday Teasers!
- Sneak Peek: What’s Coming on Black Friday!
- Early Surprises: Pre-Black Friday Edition!
- Get Ready: Pre-Black Friday Excitement!
Pre-Black Friday subject lines generate anticipation and curiosity, prompting customers to look forward to upcoming deals.
By creating a sense of exclusivity and hinting at what’s to come, these subject lines will engage your customers early.ard to upcoming deals.
15. Black Friday Offer Last Call Email Subject Lines
Last-call subject lines create a fear of missing out (FOMO) effect, urging recipients to act swiftly before the exclusive Black Friday offers expire. This strategy is all about the subject lines that convey a sense of urgency and finality.
That means they signal that the Black Friday offers are about to end. So, the customers need to take immediate action.
Emphasize the finality and urgency:
- Final Call: Grab Your Last Black Friday Deals!
- Last Chance Alert: Black Friday Savings End Soon!
- Don’t Miss Out: Last Call for Black Friday Offers!
- Hurry In: Last-Minute Black Friday Bargains!
Craft Effective Black Friday Email Campaigns with Mail Mint
Mail Mint is a powerful email marketing platform designed to simplify your Black Friday campaign efforts.
With its user-friendly interface and advanced features, Mail Mint equips you with everything you need to create, manage, and optimize your email campaigns for the biggest shopping event of the year.
![60+ Black Friday Email Subject Lines with Proven Strategies [2024] 13 Black Friday email subject line - Mail Mint](https://getwpfunnels.com/wp-content/uploads/2024/03/Mail-Mint.webp)
Here’s how Mail Mint stands out as an ideal tool for your Black Friday email campaigns:
- AI Integration: Mail Mint’s AI integration analyzes your email performance data and subscriber behavior to provide actionable insights. This means you can optimize your Black Friday email subject lines and content based on what resonates most with your audience, leading to higher open rates and engagement.
- Advanced Drag-and-Drop Email Builder: Creating visually appealing and responsive emails is crucial for Black Friday promotions. Mail Mint’s advanced drag-and-drop email builder allows you to easily design emails that look great on any device. This ensures your Black Friday deals are presented in the best possible light. It encouraging more clicks and conversions.
- Personalization Tools: Personalization can significantly increase the effectiveness of your Black Friday campaigns. Mail Mint offers advanced personalization features. It allows you to tailor your emails based on customer data, such as past purchases, preferences, and behavior. This makes your messages more relevant and engaging.
- Segmentation Capabilities: Segmenting your audience ensures that the right people receive the most pertinent Black Friday deals. Mail Mint’s segmentation tools enable you to divide your subscribers into targeted groups based on various criteria. It ensures your emails are highly relevant and effective.
- Analytics and Reporting: Understanding the performance of your Black Friday email campaigns is key to refining your strategy. Mail Mint provides detailed analytics and reporting features, giving you insights into open rates, click-through rates, and conversion metrics.
Conclusion
Now you’ve learned the secrets to crafting the best Black Friday subject lines, it’s time to put these strategies into action.
Do not miss out on the chance to grab your customers’ attention with personalized subject lines that drive engagement.
Your customers are waiting for those hot deals, so get started today and make this Black Friday your best yet.
Take a moment to apply these proven strategies and make sure your emails stand out in a crowded inbox. If you’re using WordPress, consider giving Mail Mint a try to simplify your campaigns.
** FAQs **
How to write an email for Black Friday?
- When writing an email for Black Friday, focus on highlighting your deals using an attention-grabbing unique subject line. Keep your message short and clear, guiding your readers to take action quickly. Don’t forget to include a sense of urgency with phrases like “limited-time offer” or “final hours” for your Black Friday discounts.
How to announce Black Friday deals?
- You can announce Black Friday deals by sending a teaser email to your email list a week or two in advance to build excitement. Then, follow up with a detailed email about your amazing deals on the day of the sale. Make sure to personalize your message and create an eye-catching perfect subject line to boost engagement.
When to post Black Friday deals?
- It’s best to post your Black Friday discounts early, usually starting a week before the event. You can offer extended Black Friday sales or VIP access to entice customers to shop before the main sale. The earlier you announce, the more excitement you build for your big day as the Black Friday countdown begins.
How can you make your Black Friday email stand out?
- To make your Black Friday email stand out, use a bold design with clear call-to-action buttons. Personalize your content and focus on your big deals, like exclusive discounts or VIP access. Also, make sure your subject line alert grabs attention. It encourages your readers to open the email and check out the big Black Friday deals.
Should you offer extended Black Friday deals?
- Yes, offering extended Black Friday deals can help you catch those who missed out on the main event. Extending your sale by a day or two gives more customers a chance to shop and increases your chances of driving more sales at attractive Black Friday prices.