How to Drive Traffic to Your Sales Funnels Landing Page [2024]

Increasing revenue is every business’s goal, and one of the quickest ways to achieve this is by running highly converting sales funnels.

However, creating a funnel is only half the battle. To truly succeed, you need to drive the right traffic to your funnel.

Nowadays, 31% of websites get average over 50,000 unique visitors per month

If you want to have this list above, you need to implement some strategies that drive traffic to your landing page for conversion.

Today, I’ll show you how to drive targeted traffic into your sales funnel. It helps you reach more potential customers and boost your revenue with minimal effort.

So, let’s dive in

Proven Ways to Drive Traffic into Your Sales Funnel

When you plan a sales funnel, the first step is to learn who your target audience is. You need to have deep knowledge on what are their needs, what are their pain points, and how you can offer solutions that make sense.

Your whole sales funnel plan and the promotional campaign will depend on these. Your sales copies and contents will reflect your expertise so that people are confident to take your service/product.

Now, driving traffic is not a single task. For every funnel, you have to find multiple ways to bring in more relevant traffic. It is better to take time and qualify leads until they convert and then go for the close right away.

Smart marketers even take weeks to qualify and nurture their leads before expecting any results from their sales funnels.

Now, you need to plan at least one of the following 5 Golden Promotional Concepts to get more funnel traffic.

• Paid Traffic Generation
• Organic Traffic Generation
• Creative Lead Generation
• Email Marketing
• Social Media Influence

However, simply following the usual tactics for these concepts won’t do the work. You need to ensure you are only using the tactics that will drive qualified prospects to your sales funnels.

In the next few sections, we will look at strategies that will help you execute the 5 golden promotional concepts in a way that will drive more potential prospects while avoiding irrelevant traffic.

So let’s dive into it.

Paid Traffic Generation

The first and proven tactic to drive traffic to any page or website is to use Paid Ads.

If you can create proper content with the right CTA for Paid Ads, you can expect to get tons of traffic in no time.

Let us look at four types of Ad campaigns that bring different types of leads, you can consider using, depending on your niche.

1. Google Search Ads

In Google AdWords, you can resort to the PPC campaign where you can bid for the top position for search results for certain search terms.

Here, you define the audience you want to target and find out the corresponding cost per click.

Once this is set up, you will be able to rank at the top for your desired relevant search terms.

However, you need to ensure you have a good Title for your funnel along with a compelling meta description.

The best thing to do is to add a CTA for example,

"Become A Prominent Leader - 3 Days Workshop - Join Now!"

The meta description should explain the most important result your target audience can achieve by entering your offer page.

2. Paid Banner Ads On Relevant Sites

There are many websites out there that accept paid advertising on their sites.

You can find a few that have content and audience relevant to your niche and invest in taking their paid advertising campaigns.

Usually, such campaigns include a banner Ad on their home page or shop page (if any), an email to their mailing list, and a social post with your banner and offer.

**Make sure to check out the site’s usual traffic via any online analytics tool to be sure you are investing in a potential site.

Apart from these, you can also find blog sites that write on topics related to your niche. You can reach them with an offer yourself, or inquire what it would take to place your Funnel Ad for a month in their popular articles and home page.

Most popular sites will probably disagree, but the ones that do, try to work out a deal because these sites are likely to give you more results than the sites that accept advertising.

When providing your link to the site you are collaborating with, remember to include UTM parameters to it so that you can track the performance from there. For striking promotional tools, consider customizing a template for banners perfectly suited to your campaign needs.

Here’s an example of an Ad banner you can create.

It is important to give a clear message of what to expect from your offer and a focused CTA.

3. Persuasive Video Ads

Videos tell a better story than images and create higher engagement with the viewer.

Study shows video ads have s 7.5 times higher click-through rate than typical display ads.

You can create a quick video to explain what your prospects can expect to get from you, specifically the benefits.

The challenge here is to write a video copy where you can mention the main USP of your offer or address the main pain point of the prospect you solve, within the first 5 seconds.

Here are the most common platforms where you can run video Ads:

• YouTube Ads
• Facebook Watch
• Vimeo Ads
• Twitter Video Ads
• LinkedIn Promotional Ads

You can find many other platforms to promote, but these are the ones that can generate the highest results.

You can use InVideo or Flixier to record and edit the videos for ads.

4. Initiate Retargeting Ads

Retargeting Ads have been the go-to solution for most marketers these days.

Do you know Consumers are 70% more likely to convert with retargeting?

You see when prospects look for ideas and solutions, they do not necessarily make a decision right away.

Most browse through a lot of available solutions and end up staying in a dilemma of which one to go for. And unless they desperately need it right now, most of these prospects end up forgetting about this research.

Here are the retargeting ads. These Ads are used to remind the prospects about your solution via display Ads on various platforms they visit such as websites with Ads enabled, social media platforms, YouTube, etc.

However, for a sales funnel, you can take a different approach.

• First, you can set up retargeting Ads for the people who visit your funnel landing page but leave.
• Second, you can set up retargeting Ads for visitors to your regular website, where you would rather invite them to your sales funnel landing page.

This second action is what will increase your chances of converting more prospects.

AdRoll is a great tool to help you manage retargeting ad campaigns.

Organic Traffic Generation

Generating organic traffic is about attracting visitors naturally, without paid ads. This can be achieved through consistent content creation and optimizing your website for search engines (SEO).

By regularly publishing valuable, relevant content and ensuring your site is SEO-friendly, you’ll attract visitors who are genuinely interested in what you offer.

This approach not only increases site traffic but also improves the quality of your leads, making it a crucial strategy for long-term growth. Let’s see in depth.

1. Content Creation

Content creation plays a crucial role in driving traffic to your website, especially when you’re looking to fill your traffic funnels with relevant visitors. This content serves as a traffic driver. It also helps to guide potential customers through your traffic and conversion sales funnel.

Creating content that is optimized with relevant keywords is essential. It increases your chances of appearing in search engine results, driving organic traffic to your landing page.

This kind of content not only targets relevant traffic but also offers an advantage over competitors by providing valuable information that resonates with your audience.

Additionally, content creation supports your SEO efforts. It helps your website pages rank higher on search engines. When combined with tools like Mail Mint for email newsletters and Google Analytics for tracking, you can refine your content strategy to further increase website engagement.

Creating evergreen content that remains relevant over time is another effective way to ensure a steady flow of visitors. It helps to build a strong foundation for your traffic funnels.

By consistently delivering engaging content, you can build trust with your audience, attract new customers, and drive traffic to your landing page effectively.

2. Search Engine Optimization (SEO)

Search engine optimization (SEO) plays a key role in driving traffic to your landing page. It enhances both traffic funnels and conversion sales funnels.

Here’s how on-page and off-page SEO strategies can help attract more visitors and boost your landing page performance:

On-Page SEO: Optimizes individual pages to rank higher in search results. Use target keywords in your content to match user search queries. Providing valuable content offers, like eBooks or guides, engages visitors and encourages conversions.

It ensures your landing page is mobile-friendly to cater to users on all devices. Create shareable content to increase your reach and attract more visitors.

Off-Page SEO: Off-page SEO involves activities outside your website that impact your rankings. Engage with your audience on social media platforms like Instagram and Reddit, sharing valuable content and using relevant hashtags.

Collaborate with industry influencers to boost visibility and credibility. Run giveaways or contests to attract more visitors and increase social media followers.

Use tools like Mail Mint for targeted email marketing campaigns. Monitor website analytics to understand traffic sources and optimize your strategies. Plan and schedule social media posts with a calendar to engage your audience effectively.

To drive traffic and conversions, develop a content strategy that includes blog posts, videos, and other shareable content. Use SEO tools like SEMrush and HubSpot to identify and leverage traffic drivers.

Focus on attracting relevant traffic by addressing specific needs and providing solutions. Combining on-page and off-page SEO efforts will help attract more visitors, engage them through meaningful content, and convert them into customers.

Creative Lead Generation to Drive Traffic

Creative lead generation is the way to collect potential leads using smart lead generation funnel strategies.

This is a tactic where you usually offer something for your potential clients to provide you with their contact information.

Then you may nurture them and eventually make your sales funnel offer. The following are the best creative lead generation methods you can use.

1. Attract Prospects Using Lead Magnets

You can generate traffic and collect leads by offering something valuable for free in exchange for the prospect’s email address and name.

So how does this help you drive traffic into your Sales Funnel?

To grab attention for your lead generation funnel, create a quick 2-3 minute video explaining the benefits of your free resource. Highlight its value and why it’s a great offer.

Promote this video with paid ads on YouTube and Facebook, and share it on your social profiles to reach more potential clients.

Then, run paid video Ads on YouTube and Facebook. If you have a social profile, you can promote it there as well.

The squeeze page funnel is a great approach to start building leads when you are starting out, or even when you have been around for years.

2. Host Free Webinars or Live Workshops

If you offer services, hosting a free webinar can help you attract potential leads. By offering a session on a topic your audience cares about, you draw in those who are genuinely interested in what you offer.

The webinar is your chance to showcase your expertise and build trust. You can even pitch your core service, and some attendees might sign up on the spot.

However, the main goal isn’t immediate conversion—it’s to gather qualified leads. By nurturing them during the webinar, you position yourself as the go-to expert in your field.

Once they trust your ability to solve their problems, they’ll be more likely to invest in your paid services later on.

Let’s look at an example.

Hence, you are getting a few guaranteed qualified visits due to gaining authority among many via the free webinar.

Here’s more on how you can plan & execute a webinar in WordPress.

Again, this is a tactic that works well for newly emerging individuals who are experts in their fields.

3. Drive Traffic via Your Organic Website Audience

If you have a website promoting your services, you likely see organic growth from blogging, content updates, and SEO. However, conversions often remain low.

It is estimated that the average conversion rate on a website is about 2 – 5%.

you can elevate your approach by creating a planned sales funnel. Keep your regular services on your main site, but host a special offer or unique service on a separate domain dedicated to your sales funnel.

This way, you can engage curious prospects more effectively and boost conversions.

So, how is this a good deal? Let me explain.

4. Create High-Value Courses

Some services are more expensive than others and people need some way to believe in you before taking your service.

One way to offer high-ticket services is by selling low or medium-ticket products before making the core offer. And what’s better than creating courses?

Make sure to brand yourself well. People should remember you when they hear your name or the name of your tactics in the future.

Wherever you host these courses, leave CTAs there to your Sales Funnel.

Yes, You can host your courses on your website, with CTAs leading to your offer’s landing page.

Let us look at an example.

Here, the YouTube videos will drive traffic to your sales funnel landing page.

In a different scenario, Selling courses can generate good revenue and then drive customers to your funnel for high-ticket clients.

**If you are using a WordPress site, you can use LearnDash to create courses and use WPFunnels to create sales funnels for those courses.

Email Marketing for Instant Traffic

Emails will always be the most powerful medium in any sales process. And proper email marketing can help to drive a good amount of qualified traffic into your sales funnels.

P.S. In this section, we will focus on the stage where people have just gone through your lead generation process and yet did not enter the core sales funnel.

Simply sending emails out to a mailing list won’t bring results. You have to plan on the right copies or make the right offers to tempt prospects to click and visit your funnel landing.

Today, let us look at some vital points you should focus on when running email campaigns to drive traffic into your sales funnel.

1. Nurturing Campaign

The name is as it sounds. You prepare a few emails with valuable content that you send in a series for a couple of weeks right after the lead is collected.

Usually, these are emails that point out one small problem and its solution or link to good blog content.

These are sent just to keep the leads active and to remember your brand. And then, in the last email, you invite him to your sales funnel, while the copy will be focused on the problem you solve in your sales funnel offer.

2. The Sales Letter Approach

I am sure you have heard of a Sales Letter which is usually a long sales pitch that transitions a prospect from learning about his problem to understanding possible solutions and then getting a final solution that’s better than the rest.

That’s exactly what you will do in this approach. However, one single email with such a long copy will not work. Rather, break it down into 5 sections –

i. The introduction to the problem: In this email, you start discussing a problem with some sort of statistics, that your potential clients can be facing.

ii. The story of how you identified the issue: Here, you define how you too faced this issue, and at the end, promise to get back to them with possible solutions.

iii. The partial solutions: In the third email, you highlight a few solutions that you tried and the results you obtained. And then create suspense stating that you have discovered another solution that is far better than these and you intend to share it with them.

iv. The ultimate solution: Here, you explain this solution and then softly pitch how your offer is an option for this solution.

v. The sales pitch: In this email, you refer to your previous email and then pitch your service directly, with a special offer, maybe a discount.

In the 4th and the 5th email, your CTAs should bring them to your sales funnel for your core offer.

These five emails will help to both nurture and convince the prospects to consider checking out your offer. Plus, they will share the solution with their friends, thus driving more relevant traffic to your sales funnel.

3. Special Resources Giveaway Series

People love free stuff and you can leverage that to your benefit.

Prepare 3 to 5 downloadable resources that can be helpful and you are willing to giveaway to gain authority.

You can then set up a series of emails for a couple of weeks. In every email, you give away something for free to download. This will create a sense of authority and excitement among prospects.

After this series is over, in the last email, rather than giveaway a downloadable, you give away a discount on your core offer. In this email, the copy should emphasize why this offer is valuable and that the discount is a bargain.

This will cause several potential leads to visit your sales funnel. And if the offer is really good, then they can convert.

**However, remember, this approach will only work if your free resources are of real value. People should be able to use them actively and get results even without taking your core service.

4. The Humble Survey

This is a persuasive tactic where you send out an email to your leads and request them to take a survey.

In the survey, you add questions that will help you qualify the leads and separate the ones that you believe deserve your core offer. You can implement a quiz funnel for your survey.

Once you have the leads sorted out, you launch a nurturing emails series by sending them at least 3 emails with valuable content. And then reach them with your sales funnel offer.

This tactic works really well for tripwire funnels or product funnels with free trials.

5. Direct Email on The Funnel Offer

Well, how can you leave out the classic approach? Simply reach out to your existing email list with the offer in your sales funnel.

In this email, focus on what they are getting and how much they are saving with this offer, and then add a CTA to your sales funnel. The landing page of your funnel has to be good for this approach to work.

6. Abandoned Recovery Funnel

When your sales funnel is hosted on a different domain or isn’t visible to everyone on your main site, a mixed marketing approach can be effective. Here’s how it works:

A visitor reaches your site, heads to the checkout page for a service or product, but leaves without completing the purchase. You can start by sending a traditional abandoned cart recovery email series over the next three days to encourage them to return.

This tactic often brings back those who simply lack time. But for others, budget concerns or uncertainty may have caused them to abandon the purchase. In this case, you can use different types of strategies to reduce your cart abandonment.

To address this, you can use a traffic and conversion sales funnel with a tripwire offer—a low-cost, testable version of your service.

Send a 2-email campaign pitching this offer, guiding them back to your sales funnel. This approach helps you drive traffic to your landing page and convert hesitant leads into paying customers.

This strategy leverages traffic funnels to bring relevant traffic back to your site and boost conversions.

For example, let’s say someone abandoned the checkout form for taking your “Complete course on Paid Ads” that costs $200. Immediately initiate a recovery campaign for 3 days at intervals 1 hr, 24 hrs, and 3 days since abandonment.

If they do not come back, initiate a second campaign with 2 emails to invite them to join your webinar on “Deciding your target audience on Facebook” at only $3.

The CTA in this email should lead to your tripwire funnel, starting with a $3 webinar and then your core offer. Once they see the value in your course from the webinar, they’ll be more likely to invest in your main offer.

This is a lengthy, but proven approach to converting potential buyers while driving qualified traffic to your tripwire funnel.

7. E-Commerce Coupon Offer

Coupons are a common strategy to drive sales on any e-commerce site. In this case, you can generate coupons that prospects can use to get discounts on specific product categories.

This will help to get interested buyers to purchase more from specific categories and enter them into your dynamic sales funnel.

Social Media Influence to Get More Traffic

Today, social media has become a vital medium to get more potential traffic into your sales funnel. There are tons of marketers who rely solely on social media marketing to successfully drive traffic to their sales funnel landing pages.

Here are a few ways you can enhance your social media marketing to get more qualified traffic.

1. Post On Social Media to Get Discovered

First thing first, you must have a few social media accounts which include Facebook, Instagram, and Twitter. (You could have more)

Once you have your funnel ready, share the link to the landing page on your Facebook profile, or you can choose to open a business page and share it there.

If you have the right title that matches your prospects’ interests, you can appear more in the search results.

2. Build A Facebook Community For Loyal Prospects

Running lead-generation campaigns is great. But you can also run social community boost campaigns to build a loyal community on Facebook.

The idea is that you create a Facebook group, where you only allow people to join if they have similar interests, i.e. love your work.

You can do this easily in the following ways:

• In your lead generation campaign, ask prospects to join your Facebook Group. How it works is once they opt-in, take them to a thank you page where you ask them to follow you on your social profiles and join your group. Many tend to join.
• Send emails to your leads to join your Facebook Group.
• Keep a CTA to join your group on your website, YouTube channel, and Social profile descriptions.
• Run giveaway campaigns where prospects have to follow your social profiles and join your Group.

Once you have a few members in the group. Post engaging questions, or useful advice from time to time to nurture the members. And then, whenever you have a sales funnel campaign available, you can share it in the group as they are all relevant audiences.

This will result in a great deal of traffic generation instantly, and many, who haven’t taken your service(s) yet, will take the offer.

3. Turn Your Facebook Profile into A Truster Influencer

Rather than relying on search intents, convert your profile into a reliable source. The idea is to regularly post some sort of valuable content on your profile from time to time so that people can get to know you from your posts.

Next, host free boot camps via Facebook Live. This you have to promote separately by creating an event and running Ads to bring people to join this event. Whoever attends the live session with start to trust you.

Then, once you have a good amount of followers, you can share your sales funnel landing page on your profile. Many of your followers will be curious about it and will check out your offer.

4. Stream Live While Discussing Interesting Topics

Similar to a podcast, you can routinely host Facebook live sessions every week while allowing anyone to join.

You can prepare topics to discuss on your own or invite people to join you. This will help you grab the attention of your targeted audience who are interested in your topic.

5. Collaborate With Relevant Social Influencers

It’s often wise to promote through someone that people already trust. Hence, you can find people who have tons of followers and engagements in your niche, and try to collaborate with them to promote your sales funnel.

Influencers tend to have authority in a specific market or industry and a large audience. A short video from them requesting to take your offer can drive huge instant traffic with a higher conversion rate.

Many will ask for money, and some will look for affiliate programs. And a few from them will be awesome and do it for free, provided your offer is of great value.

Conclusion

To effectively drive traffic into your sales funnel, use a mix of strategies. Start with paid ads like Google Search Ads and retargeting to reach targeted prospects.

Boost organic traffic by creating valuable content and optimizing it for search engines. Use creative lead generation methods, such as offering free resources and hosting webinars, to attract and nurture leads.

Finally, engage your audience with personalized email marketing campaigns with Mail Mint. By combining these approaches, you’ll attract high-quality leads and increase your revenue.

For a streamlined solution to manage your funnel, consider using WP Funnels. It integrates easily with your website, making it easier to create and optimize your sales processes.

** FAQs **

How can I increase my traffic?

• You can boost your website traffic by creating valuable content that resonates with your audience. Additionally, optimizing your site for SEO, using social media to share your content, and engaging with your community can help. Start by identifying what your audience is searching for, and tailor your content to meet those needs.

What is the fastest way of getting traffic?

• The quickest way to drive traffic is by running targeted paid advertising campaigns. By focusing on platforms where your audience is most active, like Google Ads or social media, you can see immediate results. However, remember that while fast, this method can be costly.

How can I get free traffic?

• To generate free traffic, focus on content marketing, SEO, and social media engagement. Regularly updating your site with fresh, high-quality content will naturally attract visitors. Sharing this content on social media and encouraging discussions can further increase traffic.

How can I drive more direct traffic?

• To boost direct traffic, make sure your brand is memorable and easily recognizable. Encourage users to bookmark your site and return regularly. You can also use email marketing to remind subscribers about your content, prompting them to visit directly.

How can I improve my website’s bounce rate?

• To reduce your bounce rate, focus on making your website user-friendly and engaging. Ensure your site loads quickly, has easy navigation, and provides valuable content that meets visitors’ expectations. Adding internal links can also encourage users to explore more pages on your site.