5 Inspiring Ebook Landing Page Examples In WordPress [2024]

You might be feeling frustrated that your eBook with high-quality content isn’t capturing the attention it deserves. It’s a common challenge, and often it boils down to how effectively you’re presenting your ebook online.

Here’s one thing that can make all the difference when you’re trying to get more eyes on your ebook: a well-crafted ebook landing page.

HubSpot reports that 55% of their landing page form submissions came from offering free eBooks which basically shows just how powerful a great landing page can be in capturing interest and converting visitors into leads.

In this guide, I’ll walk you through standout examples of eBook landing pages that really work. Following that, I’ll detail a step-by-step process for creating your own effective landing page using WordPress.

Ready to see your download numbers climb?

Let’s begin.

Why Do I Need A Landing Page For My eBook?

Many people will consider listing their ebooks on Amazon (or other such platforms) and cash in on whatever they can earn from there. But what you do not realize is you could earn a lot more on your own if you applied the right sales funnel tactics.

In fact, if you can create a good landing page with quality persuasive copy and focus on driving traffic, your ebook will sell a lot faster and earn you enough revenue to focus on your next ebook.

The same goes for marketers or individuals who want to use ebooks to collect leads. If you manage to have a landing page that conveys how valuable the content of your ebook is, you will get tons of leads in no team.

Following are some reasons why you should invest in a well-crafted ebook landing page.

1. A Chance To Promote Benefits In Detail

Suppose you are a financial advisor and have created a brilliant ebook that teaches people how they can manage their financial expenses more effectively.

This is a great ebook to have, but how is it different from all the other such books out there?

It’s quite difficult to convey the true benefits of your ebook on simple Paid Ads. Also, listing on book-selling platforms means you have high competition with many other similar books. Hence, most people may not even bother reading through the benefits.

Instead, you may create a landing page dedicated to your ebook where you explain exactly

• what sort of things you cover in your ebook, and
• what could be the desirable outcome people will achieve with its help.

Since it’s under your control, you can be as creative as you want with your landing page copy and convey all the benefits of your eBook. Then you may either collect emails or push for a sale with a good offer.

With the extra details, people will be more confident in purchasing or opting in.

2. Perfect For Lead Generation

If your ebook has valuable resources that your target audience will find useful, then make sure to share these details on the landing page.

This will allow you to create a lead generation funnel where, on the landing page, you may influence the prospect to share their contact information in exchange for getting the free ebook.

3. Convert More Prospects Into Sales

A landing page also gives you the luxury of using a persuasive copy to try and sell your ebook to your visitors.

In this case, the landing page will act as a product sales page where your main goal is to convince the people why they must get this valuable resource.

As long as you can highlight the value for money in your sales copy, you will see a high conversion rate.

4. Targeted Marketing Opportunity

A dedicated landing page for your ebook can be customized only to target certain audiences.

For example, if you are selling an LMS tool, you may customize your landing page with how an online personal trainer can use your tool to create and sell courses. Your landing page copy could highlight the use case and benefits that personal trainers will get when using your tool.

In this case, you don’t have to worry about focusing on use cases in various industries or going for a generic audience. You will be able to run targeted Ads to personal trainers who are willing to create courses and may require your tool.

Thus, you will be able to expect more potential buyers from your Ads and expect a high conversion rate.

5. Get Useful Measurable Results

Since you are hosting your ebook and the landing page on your own website, you will have full access to its analytics.

You will be able to know exactly how many people visited your landing page, the number of people who actually got the ebook, and what changes you may need to make your marketing efforts more successful.

Plus, you will also be able to make an estimation of what your next campaign could generate (if you target the same audience with your next ebook).

These are some of the reasons why it is more sensible to create a landing page to promote your ebook.

Now, I’ll show you some high converting ebook landing page examples that you can really take inspiration from for your business.

5 High-performing Ebook Landing Page Examples to Take Inspiration From

Here are five standout examples that brilliantly meld structure, design, and conversion strategy to engage and convert visitors.

1. Salesforce’s CRM Handbook

Salesforce’s CRM Handbook offers an outstanding example of an ebook landing page that might just be the inspiration you need. It starts with a clear and concise headline that directly communicates the value of the ebook, tailored to catch your attention and get you interested. The subheadline goes a step further, expanding on the ebook’s benefits and what you can expect to learn from it.

Here’s what makes this landing page a stellar model for you:

• Visually Appealing Design: The page features eye-catching graphics that draw you in, making you want to learn more.
• Clear and Prominent Call-to-Action Button: You won’t miss the download button. It’s designed to stand out, encouraging you to click and access the ebook without a second thought.
• Informative Description: A brief yet rich description gives you a clear picture of what the ebook covers, helping you understand exactly how it can benefit you.
• User-Friendly Form: The sign-up form is simple and asks just for a few pieces of information, making it effortless for you to get your copy.

This landing page excels in making the value of the ebook crystal clear while ensuring that taking the next step feels easy and obvious for you. With its attractive design and straightforward user experience, it’s crafted to engage and convert visitors like you.

2. Foundr’s “From Idea to Brand”

“From Idea to Brand” by Foundr presents an ebook landing page that might be just what you’re looking for. It merges a striking design with a message that’s laser-focused on showing you the value of the ebook. The clean, professional layout captures your attention, while the clear, direct call-to-action button makes it easy for you to know exactly what to do next—download the ebook.

What you’ll appreciate about this landing page:

• Compelling Design: The design is not only pleasing to the eye but also professionally crafted to enhance your reading and browsing experience.
• Direct and Inviting Call-to-Action: The prominent call-to-action button is hard to miss, encouraging you to grab the ebook and start exploring its insights.
• Concise Description: The description is to the point, quickly informing you of the key benefits and insights you’ll gain, persuading you of the ebook’s value.

This page excels by clearly defining what the ebook can do for you, ensuring the layout and call to action are aligned with your needs for clear and immediate benefits.

3. Taboola’s Ebook Landing Page

“Learn in Five Steps How to Launch a Great Discovery Campaign” ebook landing page by Taboola is designed with you in mind, making it a strong contender for inspiration. It uses a cohesive color scheme and straightforward layout that guide you smoothly from interest to action.

Highlights for you:

• Unified Visual Appeal: The green color palette is not only pleasing but also creates a visually cohesive experience.
• Informative Headline: Straight to the point, the headline promises clear benefits, setting the right expectations about the ebook’s content.
• Bright Yellow CTA Button: This button stands out against the background, grabbing your attention and making it simple to take the next step.

The layout and content of this page are structured to make understanding and acting on the ebook’s offer as straightforward as possible for you.

4. Net Solutions’ Marketing Strategies

Net Solutions’ Marketing Strategies ebook stands out with its clear and persuasive headline that communicates exactly what benefits you can expect. The subheadline adds more detail, enhancing your understanding of what the ebook covers, which helps you decide to download.

Why this works well for you:

• Simple and Effective Design: The visuals are clean and placed well, focusing your attention on the important elements without distractions.
• Clear Call-to-Action: The call-to-action is prominently displayed, guiding you effortlessly towards downloading the ebook.
• Easy-to-Complete Form: The form is straightforward, encouraging you to sign up quickly and without hassle.

This landing page is designed to convey the value of the ebook effectively, making it easy for you to see the benefits and take action.

5. Tomorrow’s People’s Rules of Content Marketing

Tomorrow People’s Rules of Content Marketing is an excellent example of an ebook landing page does an excellent job of promoting the value of the content through a straightforward and engaging layout. The headline and subheadline are clear and concise, directly conveying the ebook’s benefits and encouraging you to download.

What makes this landing page ideal for you:

• Focused Content Presentation: The key benefits of the ebook are highlighted through clear text and supportive visuals, engaging you right from the start.
• Engaging Call-to-Action: The CTA is prominently placed, inviting you to download the ebook without any fuss.
• Minimalist Design: The simple design ensures that your focus remains on the content and the benefits it offers, making your decision process smoother.

This landing page effectively uses design and content to ensure you understand the value of the ebook and feel compelled to engage with it further.

Next, let’s look at how you may create an ebook landing page on your WordPress site.

How To Create An eBook Landing Page To Generate & Convert Leads

Normally, you may create an ebook landing page on your website without any additional plugins. However, it’s important to have a proper marketing plan before you launch your ebook via a landing page.

We recommend you plan a sales funnel and create the whole journey in a reliable sales funnel builder.

In this guide, we will use WPFunnels, WooCommerce, and Elementor to show you how you can craft a sales funnel for your ebook. This funnel will include a persuasive landing page to sell your ebook.

Add your ebook as a digital & downloadable product in WooCommerce.

Now, let’s see how you can create a good ebook landing page step by step.

Step 1 – Import The eBook Funnel Template in WPFunnels

First, go to WPFunnels and click on “Add New Funnel.”

It will let you choose from several funnel templates. Search for “ebook,” a 3-step ebook funnel template to sell ebooks.

Hover over it and click on “Import,” and it will import this ebook funnel template into a visual canvas.

This will import the ebook funnel template on the canvas with 3 steps:

• Landing Page
• Checkout Page
• Thank You Page

Step 2 – Assign Your eBook As The Sales Product

Select the Checkout step and click on the Configure icon to open up its settings drawer.

Here, search for your ebook and click “Add to Product.”

Then Save it and go back to the canvas,

Step 3 – Edit The eBook Landing Page

Click on the landing step and click on the edit icon.

It will open up this ebook landing page template in Elementor edit mode.

Step 4 – Optimize Images & Colors To Match Your Brand

Since it’s a template, you have to replace the images with your eBook graphics and change the colors to match your brand (if needed).

• Use high-resolution images with low weight to ensure faster loading speed and quality output.
• Every element is added using Elementor, so you can easily change the typography and colors in the widget settings.
• Try to avoid using too many colors that may distract buyers from reading your content.
• Use contrast colors on the CTA buttons to get the focus of your prospects.

Step 5 – Write A Persuasive Copy That Converts

Next comes the most crucial part – adding persuasive copy that will sell your ebook.

This template is well-structured, with all the crucial elements needed to make your landing page persuasive.

I. A Compelling Headline

Use a benefit-centric headline to grab the attention of your readers instantly.

For example, “Boost Your Customer Retention With Email Marketing” would be a good headline for the example we took.

Your headline is the first thing visitors see and sets the tone for what’s to follow. So, you must make the headline captivating, concise, and relevant to your offering.

II. Benefits/Unique Topics/Expected Outcomes

List a few reasons why people may want to read your books. Seemingly, you may highlight the benefits of reading your book, the unique topics your book covers, or the expected outcomes that your readers may want to gain from reading your ebook.

For example,

• Learn the secrets of email marketing for customer retention.
• Understand core metrics to get better results.
• Get hands-on guide on email copies that work.

These would be great points to attract people that need help with customer retention and email marketing.

III. CTA on Hero sections

Add a direct CTA to push the prospects to take action.

**Sometimes, highlighting the offer price above or beside the CTA button is a good idea if you have a good offer in place.

IV. Topics/Chapters Covered

In the second section, list the top three topics or chapters covered in your eBook.

Similar to the list of unique topics in the 1st second, the topics will act as a trigger to gain more interest.

This section will give a glimpse of exactly what to expect in your eBook, and if you can list down the right topics, it will act as an extra push to close the sales.

For example:

1. Understanding Customer Retention
2. Emails That Trigger Customers To Returns
3. 20 Email Templates To Copy Today

**It’s best not to overwhelm prospects will all the details. Hence 3 is the recommended number of topics you mention here. Buyers get more curious about what extra they might get from your ebook.

V. Offer a Free Chapter As Lead Magnet

While this is a sales funnel, many people may not consider purchasing your ebook right away. At this point, you want to have a chance to convert as many prospects as possible, whether instantly or later.

Hence, you may offer a free chapter from your eBook for people who are still unsure if they want to buy it. That way, you will have a chance to impress them with a glimpse of what’s in store.

But don’t provide it just like that. Ask the prospects to opt-in to your list to gain access to the free Chapter. This will allow you to run email campaigns later to try and convert them in the future. In case they forget about it while getting busy with life, you will be able to use email marketing to convert many of them.

To configure this part with WPFunnels-

• Choose the chapter you want to give away for free and create a PDF version of it.
• Put a persuasive headline to push the idea of “free.” Example: “Read the first chapter for FREE!”
• Use a relevant image to make it more attractive.
• Drop the WPFunnels opt-in widget to collect Names and emails.
• Use CTA “Read The Free Chapter”

VI. Introduce the Author

Now that you have included everything possible to convince the readers, the only reason they may scroll down further is if they want to find out about the author or the publications.

So, it’s time to introduce yourself.

Include a quick author bio, but don’t just make it generic. The description should have information that tells why reading a book you wrote is worthwhile.

So, it should include information that reflects your relevant expertise, where you gained relevant knowledge, or why you decided to write it.

VII. Include testimonials

Right after your details, you would want to keep the authority triggers up and include testimonials from people who read your ebook in the past.

This will grow confidence in the buyers to consider getting it themselves.

VIII. Strong Final CTA

Finally, it’s time for one last strong CTA.

Since it’s a professional book, the final CTA would be something more direct and straightforward, such as “Start Getting Customers Excited Again With Emails!.”

And end with a simple Button CTA, “Get This eBook Now!”

Once all of these are ready, you may customize the design a bit more, and your page will be ready.

Following is a preview of how this turned out.
(Obviously, I’m not a designer, and this needs a lot more work in terms of design, but you can get the idea of how it has to be done.)

Actions After Creating The Landing Page

Once you finish crafting your ebook landing page, now come back to the visual canvas again to do the below activities to get your desired outcome.

1. Automation To Send Lead Magnet

Set automation to the landing step for those who opt-in for the free chapter and add them to the lead list to nurture them later.

(Note that: WPFunnels has its inhouse CRM tool Mail Mint that you can use for email series, email automation & running campaigns)

2. Customized Checkout

You may also customize the checkout page to match your brand’s colors.

Since it’s an ebook, you may use the checkout field editor of WPFunnels to remove unnecessary fields, such as the address fields.

Plus, on the page, you will be able to customize the color, typography, and style of the fields, text, and layouts of the checkout form.

WPFunnels comes with great checkout layouts. We recommend you use Express Checkout for the best closing rate.

3. Simple Thank You Page

On the thank you page, inform the customers about their purchase confirmation and ask them to check the email where you will send them the ebook they just bought.

And that’s it. You have designed a compelling ebook landing page and created a funnel for it.

Bonus: How To Get Traffic Into Your eBook Landing Page?

Your ebook landing page is ready. What do you do next? Do you want to wait for SEO ranking? Of course not.

You have to work on getting a high amount of traffic to your landing page. Following are some ways to do it.

1. Invest in Paid Ads:

Use platforms like Google Ads or Facebook Ads to target your desired audience. These platforms offer precise targeting options, ensuring your ads reach those most likely to be interested in your content. You may choose to promote to people who have shown interest in ebooks and topics related to email marketing to get more quality reach.

2. Leverage Social Media

Create engaging posts and teasers about your eBook on platforms like Facebook, Twitter, LinkedIn, and Instagram. Don’t forget to use relevant hashtags to expand your reach.

Also, collaborate with groups related to your ebook’s topic to help you share it with a broader audience in those groups.

3. Engage in Content Marketing

Write blog posts related to the topics in your eBook. Include a CTA pointing to your ebook landing page at the end of each post. This positions you as an authority and funnels readers to your main offer.

4. Utilize Email Marketing

Send a promotional email to your existing subscribers informing them of your new eBook and a button CTA linked to your ebook landing page. A well-timed email can lead to a surge in visits to your landing page.

Read our detailed guide learn more ways to drive traffic to your landing page.

Author’s Note

eBooks with good content are considered a gem in the business world today, and if you haven’t started selling one or using one for lead generation, then you are missing out on a chance to grow your business faster.

While preparing the eBook may be time-consuming, building a landing page to promote it is a lot easier (as shown in this article).

So, if have an ebook ready, go ahead and create a compelling ebook landing page that will help you increase conversion and start growing your business.

---