What Is A Landing Page Funnel – Comprehensive Guide [2025]

Landing pages are the first step in turning visitors into customers, making them a critical part of your marketing strategy.

But not just any landing page will do—you need a well-crafted funnel that guides your audience smoothly toward conversion.

The average landing page conversion rate is at 7.12%

Optimizing your funnel can significantly increase your chances of success and drive better results.

In this guide, you’ll cover:

• What a landing page funnel is
• The benefits of using one
• The customer journey through your funnel
• How to build a high-converting funnel in WordPress

So, let’s get started

What is a Landing Page Funnel?

A landing page funnel consists of multiple web pages designed to guide your visitors to ultimately make a purchase.

Unlike a single landing page with one call to action, a funnel has several pages with different calls to action for your different needs.

The aim of a landing page funnel is simple: Improve conversion

Each stage of your funnel should have a specific goal—like educating visitors about your course, building trust, or offering a limited-time discount.

By tracking and refining your funnel, you can figure out what works best to turn first-time visitors into loyal students.

The goal of a Landing Page Funnel

Before diving deeper, let me explain the purpose of a landing page funnel and why it’s crucial for turning visitors into loyal customers.

• Educate visitors: The primary goal of a landing page funnel is to inform visitors about your offerings and guide them toward making a purchase.
• Address specific needs: Each page in the funnel is tailored to meet the unique interests of your audience at different stages of the buyer’s journey.
• Boost conversions: A structured approach ensures a seamless transition from initial interest to final commitment, maximizing results.
• Nurture leads: A sales funnel landing page uses targeted content to guide potential customers toward a clear action, like signing up or purchasing.
• Optimize each stage: Create the best funnel landing pages by refining every step to effectively convert visitors into loyal customers.

Benefits of Using Landing Page Sales Funnels

Here are some key benefits of using landing page funnels:

• Boost Conversion Rates: By providing a clear, step-by-step guide towards a specific action, funnels increase the likelihood of visitors completing a desired action, such as making a purchase or signing up.
• Improve Marketing Efficiency: Funnels help you allocate your resources more effectively by focusing on high-performing pages and tactics. It also ensures better use of your marketing budget.
• Enhance User Experience: A well-structured funnel presents information in a logical sequence, making it easier for visitors to find what they need and take action, leading to a more satisfying user experience.
• Provide Valuable Insights: Analyzing the performance of different stages in your funnel can reveal where visitors drop off and what captures their interest. It allows you to optimize your strategy for better results.
• Segment Your Audience: Funnels enable you to tailor content and offers to different segments of your audience. It helps to increase relevance and engagement.
• Shorten the Sales Cycle: By efficiently moving leads through the decision-making process, a well-optimized funnel can shorten the overall sales cycle, leading to quicker conversions.

Typical Journey of a Landing Page Funnel

The journey of a landing page funnel typically starts with the TOFU (Top of the funnel) Landing Page, where you grab attention

Then it moves through the MOFU (Middle of the funnel) Landing Page, where you build interest and engagement,

Ultimately it ends at the BOFU (Bottom of the funnel) Landing Page Sales Funnel, where the decision to act is made.

Stages of a Landing Page Conversion Funnel

A landing page funnel has 3 key stages, each focused on moving visitors closer to becoming your customers.

1. Top of The Funnel Landing Pages

The top of the funnel is the first stage where leads become aware of your brand and offerings.

The key focus of TOFU Landing Pages

Top of the Funnel (TOFU) landing pages are designed to introduce your brand and capture interest.

They’re the welcoming committee, offering valuable insights and solutions to potential problems your visitors might face.

The aim here is to spark curiosity and encourage further exploration, without pushing for a hard sell.

Types of TOFU landing pages:

Here are some of the effective TOFU landing page types-

• Educational Content Pages: Offer insights and valuable information related to your industry to establish your brand as a thought leader.
• Interactive Quiz Pages: Engage visitors with quizzes that provide personalized results, subtly introducing your products or services.
• Event Registration Pages: Promote free webinars or workshops to educate your audience while capturing leads.
• Ebook Download Pages: Provide in-depth guides or reports in exchange for contact information, adding value while generating leads.

Optional but effective TOFU landing page components

Adding certain elements can significantly enhance the effectiveness of your TOFU landing pages:

• Links To Awareness Blogs/Articles: Direct visitors to blog posts that answer common questions and concerns, building trust and authority.
• Infographics: Present complex data or information in an easy-to-digest format, making your content more engaging and shareable.
• Free Online Tools: Offer tools or calculators that provide immediate value, encouraging visitors to interact with your brand.
• Informative Video Content: Use videos to explain concepts or demonstrate products, making the information more accessible.
• Value Proposition Described: Clearly articulate what sets your brand apart, ensuring visitors understand the unique benefits you offer.

2. Middle Of The Funnel Landing Pages

MOFU landing pages aim to convert visitors into leads by collecting their contact information.

The key focus of MOFU Landing Pages

The key focus of MOFU landing pages is to entice visitors to subscribe or opt-in to receive targeted offers, content, and promotions.

Here, you’re offering more detailed information and solutions that align closely with their needs and challenges.

The goal is to educate and provide enough value that visitors see your brand as the solution to their problems, nudging them closer to making a decision.

Types of MOFU landing pages:

Below I have shared some of the MOFU landing pages-

• Squeeze Pages: This page focuses on converting your visitors into leads by collecting contacts.
• Webinar Registration: This type of Mofu helps you set signups for educational or promotional webinars.
• Content Upgrade Pages: In this type, you can offer premium content in exchange for opting-in
• Lead Magnet Pages: You can give away valuable resources for building an email list with lead magnet pages.
• Free Trial Signup: With this MOFU landing page you can provide product sampling by reducing barriers with free access

Optional but effective MOFU landing page components

Enhancing your MOFU pages with these elements can significantly improve engagement:

• Lead magnet incentive-You can provide a free valuable resource like a guide, checklist, or toolkit in exchange for a visitor’s contact information.
• Prominent opt-in forms –You can include clear call-to-action forms allowing visitors to easily subscribe or sign up to access gated content
• Abundant-related offers- You can showcase a variety of relevant products, services, or resources that may interest visitors to capture more leads.
• Suspenseful video content- You can utilize cliffhangers, incomplete value stories, or open loops in videos to evoke a desire for more information from viewers.

3. Bottom of The Funnel Landing Pages

Now, you’re at the crucial point where decisions are made. BOFU landing pages motivate your visitors to complete the purchase process and become buying customers.

The key focus of BOFU Landing Pages

The bottom of the Funnel (BOFU) landing pages are all about conversion. At this stage, your visitors are well-informed and considering whether to take the final step.

These pages need to reassure them, address any last-minute concerns, and make the process of taking action as easy as possible.

It’s about providing that final nudge, whether it’s through a compelling call to action, a limited-time offer, or a reassuring testimonial.

Types of BOFU landing pages:

The types of BOFU landing pages include:

• Product/Service Page: Highlight features and specifications of offering visitor is interested in
• Shopping Cart Page: Display order summary and initiate the secure checkout process
• Checkout Page: Collect payment information and complete the transaction
• Upsell/Downsell Pages: Present additional products or lower-priced alternatives
• Thank You Page: Share appreciation, order details, and next steps for the customer journey

Optional but effective BOFU landing page components:

Incorporating these elements can significantly enhance the effectiveness of your BOFU pages:

• Case studies: Show real examples of results from ideal customer avatars
• Strong social proof: Build trust with ratings, reviews, testimonials
• Product demo videos: Allow visitors to experience offering in action
• VSL strategies: Use storytelling in video sales letters to persuade
• Quizzes/Assessment forms: Position product as a solution for visitor needs
• Special discounts or pricing incentives: Increase urgency and value perception
• Reinforce end-goal achievement: Spotlight how purchase enables success

How to Craft a Single Journey Landing Page Funnel in WordPress

Creating a cohesive landing page sales funnel in WordPress can transform your online presence, guiding visitors from initial curiosity to final purchase with ease.

By using a combination of tools like WooCommerce, WPFunnels, Mail Mint, and Divi, you can craft a funnel that not only captures leads but also nurtures and converts them efficiently.

Step 1 – Create A TOFU Landing Page Funnel On WPFunnels

Start by setting up a 2-step landing page funnel to capture the interest of your top-of-funnel visitors. Your first landing page should feature an engaging video that introduces a free resource, effectively drawing visitors in.

Follow this with a second page that offers a compelling lead magnet, such as an exclusive guide or a free trial, paired with an opt-in form to collect leads.

With WPFunnels, take the landing step and custom step to create this two-step funnel.

Use Divi to design these pages, ensuring they’re not only informative but also visually appealing.

Step 2 – Create A BOFU Landing Page Funnel on WPFunnels

Next, develop a more detailed 4-step sales funnel for visitors at the bottom of the funnel, ready to make a decision.

Prepare a landing page that includes a Video Sales Letter (VSL) and an enticing offer to grab attention. Follow this with a streamlined checkout page to facilitate the purchase process.

Then, introduce an upsell page offering additional products or services at a special rate. Conclude with a thank you page that summarizes the order and provides further instructions, incorporating social icons to encourage sharing.

It’s easy to build this 4 step funnel with WPFunnels.

• 1st Step: VSL Promoting Product + Good Offer + CTA
• 2nd Step: Optimized Checkout Page
• 3rd Step: Upsell Additional Product/Service
• 4th Step: Thank Page + Order Summary + Next Steps

Use Divi to design all the BOFU funnel pages.

Step 3 – Set Up Automation to Connect The Funnels

To ensure a seamless transition between the funnels, set up automation using Mail Mint.

Once a lead is captured in the TOFU funnel, automatically add them to your lead list. After a 24-hour delay, trigger an email that promotes your product, including a call to action that directs them to your BOFU landing page sales funnel.

For a more gradual approach, consider starting with a nurturing email series that provides additional value before introducing the sales funnel link.

By following these steps, you can create a single journey landing page funnel in WordPress that effectively guides visitors from initial interest to final purchase. It also enhances your conversion rates and overall online success.

Best Practices of Landing Page Funnels

Here are the best practices for landing page funnels to help you get the best results and maximize your conversions:

• Clear Goal and Purpose: Start with a specific goal for your landing page, like collecting email addresses, selling a product, or promoting a webinar. Keeping the goal clear helps you guide visitors to the right action.
• Engaging Headline: Your headline is the first thing people see. Make sure it grabs attention and clearly explains what visitors will gain by staying on your page.
• Compelling Call-to-Action (CTA): Use a strong, visible CTA button that stands out. Make sure it’s action-oriented, like “Get Started” or “Claim Your Spot,” so visitors know exactly what to do next.
• Simplified Form: Keep forms short and to the point. Only ask for the essential information needed to convert your visitor into a lead or customer.
• Optimized Design: Your page should be clean, mobile-friendly, and easy to navigate. Avoid clutter and focus on visuals that support your message and keep users engaged.
• Use Social Proof: Including testimonials, reviews, or logos of trusted brands helps build trust and shows that others have had positive experiences with your offering.
• Lead Magnet: Offer something valuable for free, like an ebook, checklist, or trial, to entice visitors to take action right away.
• Follow-up Strategy: Set up automated emails or retargeting ads to keep the conversation going and remind visitors of your offer after they leave the page.
• A/B Testing: Continuously test different elements of your page—headlines, images, CTAs—to see what resonates most with your audience and drives the highest conversions.

You can easily implement these strategies with WPFunnels on WordPress, which offers templates and tools to build effective funnels with ease.

Who Will Benefit from Using a Landing Page Funnel?

So, if your offering requires a bit of contemplation or a deeper understanding from your potential customers, a well-structured landing page funnel can be the key to guiding them toward making a confident purchase.

Here’s who will find landing page funnels especially beneficial:

• Online Coaches: If you’re guiding people towards personal or professional growth, a landing page funnel can help illustrate the journey and outcomes of your coaching, making it easier for potential clients to see the value and take the leap.
• Trainers: Whether you’re in fitness, education, or corporate training, landing page funnels allow you to showcase your methods and success stories, attracting clients ready to commit to change.
• Course Creators: For those who have developed educational content, a landing page funnel can detail the course benefits, content previews, and testimonials. It encourages more enrollments.
• Consultants: Specialists offering expert advice can leverage landing page sales funnels to build credibility, outline their services, and demonstrate how they address specific industry challenges.
• Software as a Service (SaaS) Providers: SaaS companies can use landing page funnels to explain their software features, offer free trials, and guide potential customers through the benefits, leading to increased subscriptions.

Conclusion

Landing page funnels are a simple yet powerful way to turn visitors into customers. They guide your audience step by step, making it easy to build trust and drive conversions.

With the right setup, your funnel works for you 24/7. It also helps to deliver consistent results and grow your business with less effort.

To make creating your landing page funnels easier, consider using WPFunnels on WordPress. It offers ready-made landing page funnel templates, so you can quickly build and optimize funnels that convert.

Whether you’re new to funnels or an experienced marketer, WPFunnels simplifies the process and helps you achieve better results.

** FAQs **

What is a home page funnel?

• A home page funnel is a smart way to turn your homepage into a sales funnel landing page. It helps guide your visitors to a specific action, like signing up or downloading a lead magnet. This focused approach keeps them on track and increases your chances of conversion.

How to create a landing page?

• Creating a landing page is simple with a landing page funnel builder like WPFunnels. Choose a sales funnel page template and customize it with a clear headline and a strong CTA button. Make sure the page speaks directly to your targeted audience and moves them closer to your goal.

What makes a landing page better than a homepage?

• A sales funnel landing page is laser-focused on one action, like signing up or making a purchase. Unlike a traditional landing page, it removes distractions, so your visitors know exactly what to do next. This makes it far more effective for conversions.

How can you improve a landing page’s performance?

• To boost your landing page’s performance, focus on speed, mobile-friendliness, and testing. Try different CTA buttons, headlines, and layouts to see what works best. You can also use landing page funnel templates to create pages that are perfectly tailored for your targeted audience.

Why are landing page funnels better than traditional landing pages?

• Landing page funnels guide your visitors through a clear, personalized journey. They focus on a single goal, unlike a traditional landing page, which often has too many distractions. This approach leads to higher conversions and better results for you.