How To Send Bulk Emails Without Spamming - Actionable Strategies

How To Send Bulk Emails Without Spamming – 10 Actionable Strategies

When you have a large email list, it is important that you are able to send emails in bulk. However, one of the barriers to sending emails in bulk is spam filters.

Despite putting in a lot of effort on well-thought-out strategies, your emails may end up in spam filters.

According to a recent report, about 36% of all marketing emails may be considered spam.

So, how can you avoid this?

Today, we will discuss how to send bulk emails without spamming so that you do not lose opportunities and potential customers. In this article, you will learn several tactics to avoid getting your emails into spam folders and increase your chances of conversions.

Let’s dive into it.


How To Send Bulk Emails Without Spamming?

Use a few proven tactics that can help you avoid losing marketing opportunities to getting marked as spam or being blocked by filters.

  1. Use Double Opt-in Confirmation
    Make prospects confirm their email subscription by sending a confirmation email to their inbox.
  2. Generate Targeted Leads
    Ensure your lead generation process is focused on getting a targeted audience so that you are able to segment. This will let you plan personalized emails that will resonate with the whole group at once.
  3. Clean Your Email List
    Monitor and clean up your email list from invalid and non-responsive contacts from time to time.
  4. Avoid Spammy Words In Subject Lines
    Stop using words that are considered spam in too many emails. Certain marketing terms are deemed “spammy” by spam filters and using them in too many email campaigns will automatically result in your emails going to spam folders.
  5. Include Unsubscribe Link
    Make it easy for prospects to unsubscribe from your email list. If they are not interested, no point putting effort behind them.
  6. Avoid Using Too Many Images
    Keep the image minimalistic with fewer images. You want people to focus on your content and take action rather than getting overwhelmed with a cluttered email that has too many images.
  7. Ensure Proper Email Authentication & IP Reputation
    You must ensure your sending email is properly authenticated and the IP reputation from where you are sending is not negative.
  8. Use Email Testing Platforms
    Test your email deliverability and acceptance by using any email testing tool to ensure your emails do not fail.
  9. Do not include suspicious links or attachments
    Try to avoid using links to sites that are suspicious or may not be secured. Also, never use attachments that may seem suspicious.
  10. Avoid sending the same email frequently
    If you send the same email too many times, it will be filtered as spam.

Let us look into each of these tactics in more detail.

1. Use Double Opt-in Confirmation

Double opt-in helps prove signups are real people who want your emails. It weeds out fake and misspelled email addresses that skew your stats and hurt deliverability.

A lot of subscribers sign up for your emails, but maybe it was a quick decision and they were not entirely sure, or maybe they mistyped their email address causing you to have wrong email addresses.

In this case, a double opt-in confirmation is a great way to ensure you have a proper email list, and the subscribers are genuinely interested in hearing from you in the future via emails.

Double Opt-in Email From Elegant Themes

2. Generate Targeted Leads

Generating targeted leads involves identifying and attracting individuals who are specifically interested in your products or services.

It involves employing various strategies, such as market research, demographic analysis, and personalized marketing approaches, to reach out to individuals or organizations that are more likely to convert into actual sales or meaningful engagements.

So, rather than casting a wide net, this strategy focuses on a particular demographic, ensuring that your emails reach an audience genuinely interested in what you offer. Also, remember to avoid buying random email lists which are more likely to report your messages as spam.

Focus on capturing leads through your website and ads targeting your ideal audience. The higher the quality of your list, the better it will receive your emails.

This approach will help you avoid spam by ensuring that promotional emails or outreach efforts are directed only toward individuals who have shown genuine interest or relevance to your offer.

Following are a few ways to generate targeted leads:

  • Content Marketing and SEO With Targeted Keywords
  • Social Media Advertising and Engagement
  • Webinars, Workshops, and Educational Events On Relevant Topics
  • Networking and Participation in Industry Events
  • Use Of Lead Magnets That Your Audience Will Find Useful And Landing Pages
  • Paid Search Advertising (PPC)
  • Influencer Marketing Partnerships
  • Running surveys with qualifying questions

3. Clean Your Email List Regularly

Routinely scrub your list to remove inactive subscribers, fake emails, incorrect emails, and bounced addresses.

Getting rid of inactive subscribers will ensure you are not sending your emails to someone who doesn’t care enough to engage with your emails.

Emails that you can identify as fake or suspicious are more likely to hurt your sender’s reputation. Hence, avoiding such contacts would be a great option.

At the same time, emails that are invalid or have bounced multiple times in the past can be removed to increase deliverability.

You may invest in an email validation or list-cleaning tool to help you with cleaning your current email list.

4. Avoid Spammy Words In Subject Lines

It’s important to steer clear of language that might trigger spam filters or appear deceptive, overly promotional, or misleading.

Words like “free,” “guarantee,” “urgent,” excessive punctuation (!!!), or phrases promising unrealistic benefits can raise red flags for spam filters, potentially causing emails to be diverted to the recipients’ spam or junk folders.

No Spamming In Bulk email Marketing

At the same time, do not use fake subject lines just to get more email opens and then give a different message in the email copy. This is a serious trust killer, and people who will open with high expectations will be disappointed. Thus, many people will unsubscribe or mark your email as spam due to misleading subject lines.

You may make it easy for people to unsubscribe when they please. Letting subscribers leave when they choose is a simple yet crucial principle.

The fact is, if a person is not interested in your brand or what you offer anymore, pretty soon, they will either become inactive towards your emails or mark your emails as spam.

You will be wasting your resources on such customers.

Rather, include an easy “unsubscribe” link on your emails to let them stop receiving your emails. (The best place to put the unsubscribe link is at the footer section.)

By respecting their choice to opt out, you not only maintain a positive brand reputation but also cultivate goodwill. At the same time, you maintain a quality lead list.

6. Avoid Using Too Many Images

While images can spice up your email design, using too many large images can send emails to spam.

Image significantly increases the size of emails both in server resources and lengthy, which is a red flag for spam filters.

At the same time, some email clients have images automatically disabled from loading unless prompted by the user. This means the email will look blank in most areas and disoriented in terms of format at first glance. People who are unsure how to enable images will find this very dissatisfying, causing them to mark the email as spam.

To avoid such issues, stick to 2-3 relevant high-quality images and compress their file size. Structure your email in such a way that even if the images are hidden, it doesn’t make the email unreadable. And definitely, do not use an image-only email.

7. Ensure Proper Email Authentication & IP Reputation

As per the new Google and Yahoo email requirements to avoid spam in bulk email campaigns, ensure you are using an email marketing tool that is optimized with SPF, DKIM, and DMARC authentication. This will signal to email clients that you are a legitimate sender.

At the same time, ensure you have a dedicated IP address with a good reputation to avoid getting flagged. Consult with your SMTP provider to find out your sender’s reputation so that you do not face such issues.

SPF (Sender Policy Framework) determines the authorized IP addresses that are allowed to send emails from your domain.

DKIM (Domain Keys Identified Mail) verification ensures the authenticity of your emails. It allows the recipient’s server to verify that the email genuinely originates from your domain.

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a comprehensive authentication technique designed to protect your email addresses from spam and phishing attempts.

8. Use Email Testing Platforms

Use specialized email testing platforms or tools to assess and optimize email campaigns before sending them to a broader audience.

These platforms will help you evaluate various aspects of your emails, such as layout, design, content, subject lines, and even technical elements like SPF/DKIM authentication or HTML formatting.

You will be able to identify potential issues, preview how emails will appear across different devices and email clients, and ensure compatibility with spam filters.

There are several types of email testing tools to help you out with various optimizations.

Avoid placing links that lead to unfamiliar or suspicious domains, especially those commonly associated with phishing, malware, or deceptive practices.

Similarly, attachments that are not explicitly expected by the recipient or are from unknown sources can raise suspicions and trigger spam filters.

Including such elements in emails can lead to them being flagged as spam or malicious by email service providers’ filters or security protocols.

The best way to handle this is to only include valid links that you are sure is trustworthy. And, attachments are no longer common in bulk email marketing. Rather, upload your resources in a safe environment and provide a link in the email for the recipient to access it.

10. Avoid Sending the Same Email Frequently

Repetitively sending identical content in bulk email campaigns, often called “bulk spam,” is seen as a red flag by spam filters.

It’s quite obvious. If the email client notices that the same email is being sent over and over again, it’s a clear sign that you are spamming the same message to enforce an email action. This may be annoying for the recipients rather than delivering any productive outcome.

You should rather consider using a drip campaign or an email series where you have different types of emails. If possible, include some dynamic content about the customer in your emails so that your whole bulk email content is not 100% identical (which will accept the SMTP reputation).

Overall, the best idea is to plan email campaigns that have less chance of annoying prospects.

Finding A Reliable Tool To Collect Quality Leads And Send Efficient Emails

Some email marketing tools will include measures to help you avoid getting spammed. You will need a tool that includes features such as

  • Email validation in the lead capture forms,
  • ReCaptcha integration to detect spam submissions,
  • Double opt-in confirmation email automation,
  • Security protocols handled, and
  • AI integration for quality email content generation.

One such tool is Mail Mint – a reliable email marketing automation solution for WordPress.

Mail Mint for accurate bulk email marketing

Mail Mint comes with a great lead capture form, integrated with email format validation and ReCaptcha support. Plus, you will be able to enable double opt-in emails to ensure high-quality subscribers. It’s a self-hosted solution that works with your default SMTP while maintaining all required protocols such as SPF, DKIM, and DMARC. Plus, you will be able to connect it to your ChatGPT account to generate high-quality email subject lines and email copies using AI.

Overall, the plugin will largely help you maintain a “no spamming” reputation with a high-quality contact list and efficient email marketing.

Wrapping Up

As you saw, there are several ways to avoid getting filtered for spam. Focus on ensuring your lead quality and ethical email marketing efforts and you will no longer have to worry about low deliverability.

Bulk email marketing is a great way to market to a large audience without too much effort. So, it’s only logical to not want to miss out on converting as many of the as possible. And one of the first things to focus on is to optimize your emails to avoid spam filters

While improving, you should also seek a reliable tool to make it more efficient and easy for you. We recommend you try out Mail Mint if you have a WordPress website. If you have this plugin along with a reputable SMTP, you will experience high deliverability for sure.

So go ahead and start making the most out of your bulk email marketing campaigns.

Frequently Asked Questions (FAQs)

1. How To Send Bulk Emails Without Spamming At The Lowest Cost?

To have a cost-effective solution, you will need a tool that offers no limit in storing email lists or sending emails along with secured lead capture formats and double opt-in confirmation. Mail Mint is a great option for WordPress users coming with a generous free version.

2. How often do people spam in bulk emails?

Statistics show that over 36% of all emails in bulk email campaigns go to spam.

3. What will happen if my sender’s reputation becomes bad due to spam?

If your sender’s reputation becomes tarnished due to spam, your emails are likely to face severe deliverability issues. Email service providers (ESPs) prioritize inbox placement based on sender reputation. A bad reputation stemming from spam activities can lead to ESPs filtering your emails directly into recipients’ spam or junk folders. This significantly reduces the visibility and engagement of your emails, as recipients are less likely to see or interact with emails flagged as spam, ultimately impacting the success of your email campaigns or communications.

Srabonti Barua

Srabonti is a good observer but never an absorber. Unless she decides to be SpongeBob.

Srabonti Barua

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