Generating high-quality leads is crucial if you want to grow your business fast, especially if you offer some sort of high-ticket product or service.
One of the most important elements in any lead generation funnel is the landing page. Landing pages are designed to convert leads effectively and the squeeze page is a booster.
You know, Nathan gotch created a squeeze page that converts at 74.5%
If you’re looking for proven strategies and examples to achieve the same success with squeeze pages, You can also get it effortlessly.
Today, I’ll give you some effective squeeze page examples that can help you boost your lead-generation efforts
So let’s get started.
What is A Squeeze Page?
A squeeze page is a simple, focused web page designed to collect a visitor’s name and email in exchange for a free offer.
It uses clear, persuasive content and design to encourage visitors to sign up quickly. It also helps you to grow your email list effectively.
The goal is to convert as many visitors as possible into leads, using a simple design and clear messaging that highlights the value of the offer.
Squeeze pages are an essential part of lead-generation strategies. It helps you build your email list quickly and efficiently.
Why Squeeze Pages Work?
Now that you know what a squeeze page is, let’s dive into why it works so effectively.
- Easy Creation: Whether you use WordPress squeeze page templates or free squeeze page examples, creating an effective squeeze page is simple and efficient.
- Targeted Value: Squeeze pages offer something valuable for free. It grabs customer attention and makes them want to share their email to get it.
- Simple Design: The best squeeze pages are straightforward. It focuses on one clear goal—getting your contact info. This design helps you stay focused and take action.
- Effective Conversion: With squeeze page templates, it’s easy to create pages that convert visitors into leads by clearly presenting the benefits of the offer.
- Immediate Engagement: Using a squeeze page wizard or squeeze back template helps you quickly set up pages that capture your interest right away.
- Comparison: Unlike regular landing pages, squeeze pages are specifically designed to gather email. It makes you highly effective for building a list.
Squeeze Page vs Landing page
Traditional landing pages are like elaborate brochures. They aim to convince you to buy a product or service, often requiring more time and effort.
On the other hand, a squeeze page is all about quick wins. It’s designed to grab customer attention immediately by offering something valuable for free in exchange for name and email.
Let us look at a few key differences between a squeeze page and a traditional landing page.
| Criteria | Squeeze Page | Landing Page |
|---|---|---|
| Main Goal & Objective | Capture potential leads to be able to run targeted email campaigns. | Convert prospects into paying customers or convincing potential buyers to make a buying decision. |
| Sole Purpose | Lead generation | Product/service promotion & conversion |
| Copy Focus | Focused on lead magnet. | Focused on product/service. |
| Action Trigger | Benefits of the lead magnet. | Features, use cases, and testimonials. |
| Design Focus | Minimalistic and focused on the lead magnet. | Well-designed with the visual representation of the product or service output. |
| Expected Action From Visitors | Provide name & email address. | Take a purchase decision or make a commitment |
| Make decisions & click on the CTA buttons | Deliver results for all future promotions (with a reliable mailing list). | Instant revenue generation. |
When Should You Use a Squeeze Page?
Reading the section title, you are probably thinking, “Easy, You’ve said that already. I should use it when I want to generate leads.” But that’s not all it does.
Yes, a squeeze page is great for collecting leads. But you do not use it for any generic lead generation campaigns.
A squeeze page should only be used when you want to run a targeted lead generation campaign.
This means you should use one when you want to collect leads from a specific type or group of prospects.
Imagine you run a marketing agency, and you’re looking for e-commerce startups who can take your services shortly.
In this case, you can create a squeeze page funnel where you offer a valuable resource such as “The SEO Handbook for e-commerce startups.” This lead magnet is sure to attract any new e-commerce business owners.
Here, your targeted audience is “Startup e-commerce business owners.” And your squeeze page will be crafted to “sell” your free handbook to your prospects. Then when you drive traffic to this page, your conversions will be the leads you get.
When we launched our Mail Mint plugin, we also used a squeeze page to collect leads.
In our case, our target audience was marketing agencies, funnel specialists, and WPFunnels users. The lead magnet was an exclusive higher discount for the first 200 people from the waiting list who were to purchase Mail Mint.
It helped us get over 700 people onto the list in a matter of 2 weeks. And we sold out our 200 licenses within 1hr since the launch.
What does a Squeeze Page Include?
A squeeze page includes several key elements to effectively capture leads:
- Compelling Headline: This grabs your attention and clearly explains the value of the offer. It should be direct and enticing.
- Value Proposition: A brief description of what you’re offering for free, highlighting the benefits and why it’s valuable to you.
- Opt-in Form: A simple form asking for your name and email address. This form is the focal point of the page, so it should be easy to fill out.
- Call-to-Action (CTA): A clear, persuasive button or link encouraging you to submit your information. It often includes action-oriented text like “Get It Now” or “Download Free Guide.”
- Minimal Distractions: The page is designed to keep you focused on the offer, with no navigation links or other distractions that might lead you away from the opt-in form.
- Social Proof or Testimonials: Occasionally, you might see testimonials or social proof to build trust and encourage you to take action.
These elements work together to convert visitors into leads efficiently.
7 Squeeze Page Examples to Collect Leads Effectively
Following are 7 squeeze page examples that you can consider taking ideas for in terms of lead magnet and the copy format.
1. The “Free Resource” Squeeze Page
Let’s start with a simple and effective squeeze page example called the Free Resource Squeeze Page. This page is all about giving your visitors something awesome for free in exchange for their contact info.
Think of it as a virtual giveaway, where you’re offering a valuable resource to your visitors who are willing to claim it.
The main message of this type of squeeze page should be that the prospect should not miss the chance to get their hands on this free resource because it will offer important benefits and solve crucial pain points.
This page must include the following:
- A useful and value-added resource for free.
- Clear headline on what’s in store.
- Benefits of getting & using your freebie
- Topics covered or pain points it will solve
- Opt-in form with minimal information required.
- CTA with excitement
Do not over-complicate the design or the registration process. Simply be straightforward with your message and get your leads.
2. Webinar Registration Squeeze Page
Webinars always work when it comes to nurturing leads or selling high-ticket services. A squeeze page can be a great way to land more registrations on your free webinars.
A webinar registration squeeze page should be aimed at explaining who should join this session and what core topics will be covered in the webinar.
So in the copy, you should either cover the end benefits people will get or the pain points they will get solutions to by joining your webinar.
This page must include the following:
- A webinar topic that will help your target audience.
- Time & duration of the planned webinar
- A benefit-rich headline that highlights a desirable outcome.
- Who should attend and why?
- Main points of discussion in the webinar.
- Benefits or pain points resolution you will discuss.
- Who is hosting the webinar and proof of expertise (if hosted by an individual)
- Opt-in form with one or two additional information.
- CTA to not miss this at any cost.
Try to make this page as short as possible and keep the visitors focused on the webinar topic. But still make sure to add the little details such as the time, duration, people hosting, and triggering CTAs.
In the opt-in form, try to collect a few additional information such as in the example above, you can see Groove is collecting the Company name and website address. This information will help in personalizing email campaigns after the webinar.
**You can also consider adding an introductory video in the 1st section of your page to invite people in. This will allow you to connect more deeply with your target audience and be as persuasive as you want to be.
3. The “Resource Preview” Squeeze Page
If you are offering a collection of useful resources as value, often giving people a glimpse of what is in store helps to hook them into opting in. Unlike the regular “Free Resource” squeeze page, here, you are showing some parts of the content you are giving away.
For example, if your content is a list of ChatGPT prompts to write email marketing content, then add a few examples of the Prompts you have in the free resource to your landing page, along with the outcomes. This will help people see exactly what you are offering and its true value.
In this squeeze page example, you can think of offering templates, documents, or even an infographic as your lead magnet.
This page must include the following:
- A collection of useful resources
- A benefit-rich headline that highlights a desirable outcome.
- What pain points it will solve?
- A slider section to give a preview of some of the resources
- Expected results by using your resources
- Stats & proof of it’s real use and successful outcomes
- FAQs to answer technicalities related to ease of use and implementation
- Opt-in form with minimal information required.
- CTA to grab these resources to achieve the desirable outcome.
This squeeze page will be slightly longer than most other ones, and the copy has to be very persuasive. But it will help to get leads quite well.
4. The Engaging Video Squeeze Page
This is one of the best squeeze page examples where you use a persuasive video to convince people to sign up or request more information.
So, the idea is to use a video in the 1st section of the page beside a small copy and an opt-in form.
Here, your video will do the main promotion, while you will use minimal text content to support it.
This page must include the following:
- A value or service you want to highlight.
- Engaging video to persuade opting in.
- Persuasive headline with benefit, desired outcome, or emotional reason.
- Some additional benefits of opting in.
- Opt-in form with minimal information required.
- CTA to sign up for a desired outcome
- Testimonials
- FAQs to answer questions of concern and process of collaboration
- A final CTA to opt-in for a desired value.
This can be used for many different purposes. You may want the person to join a community, request information, request an appointment, or simply opt-in to get notified of a future event.
Your copy should be highly persuasive and include a lot of emotional triggers and benefit-focused CTAs. The size of this page could vary depending on what you are highlighting.
a lot of emotional triggers and benefit-focused CTAs. The size of this page could vary depending on what you are highlighting.
5. The Sneak Peek Squeeze Page
This squeeze page aims at giving a glimpse of what’s in store, but not literally. Rather, you give a short sneak peek, just enough to create excitement, but not so much as to get a complete walkthrough.
You will also be using a video on this page, but the context would be a bit different. The video will either be an animated explainer video or a promotional video where you will give a short glimpse of what you are willing to offer to your prospects after signing up.
The sneak peeks you give should be glimpses of the best features of your product or service (or resource) you will offer and ask the people to register to be notified when the offer is live.
This page must include the following:
- A sneak peek video of what you will offer later.
- Clear headline of a desired outcome using what you will offer
- Indicate who will be able to use it.
- What pain points your future product will solve?
- Opt-in form with minimal information required.
This type of squeeze page is commonly used during the early pre-launch stage of your marketing campaigns when you have new and upcoming products, services, or valuable resources.
Make sure not to add any false information for extra push as that will not help with conversion when the offer is live. People hate being lied to. sure not to add any false information for extra push as that will not help with conversion when the offer is live. People hate being lied to.
6. The Reverse Squeeze Page
The reverse squeeze page is an interesting approach where you do a bit opposite of what you naturally do with a squeeze page.
Usually, you promise a valuable resource and ask for contact info upfront (as explained in the squeeze page examples above).
In a reverse squeeze page, you directly offer free value without any obligation. And then allow readers to request access to more valuable resources.
Here, you gain trust before getting the information by offering value and useful knowledge upfront. This makes it easier for prospects to decide if they want more value from you or not.
In some cases, this can help land more quality leads than most other squeeze page strategies.
7. The Waiting List Squeeze Page
The “waiting list” approach has been a great way to generate leads for several businesses when it comes to new releases and exciting launches.
We’ve used it ourselves when launching both of our plugins, WPFunnels & Mail Mint.
Let’s look back at the Mail Mint squeeze page we used.
Here, you can see I created hype and excitement before the launch to collect leads and get them warmed up.
This not only gave leads, it also helped estimate how well the campaign was going to turn out to be. The more people joined the list, the higher I predicted revenue generation would be during the launch.
Plus, it also gave us some time to prepare for the launch, while the promotion had already started.
It’s a great approach to get early leads by leveraging people’s excitement with something new that’s coming up.
This page must include the following:
- An exciting upcoming launch
- Special offer or promise for people who join the list
- The clear headline of the desired benefit.
- Direct message to promise & highlight your offer
- Clear CTA to join the list.
- Opt-in form with minimal information required.
- Additional sections to indicate what the upcoming launch includes.
- Final CTA to join the list to claim the special offer during launch.
The image above is just the 1st section of the waiting list squeeze page for Mail Mint. I then followed up with some of the core features and pain points it will solve to attract more people into signing up.
Overall, the idea is to get people more attached to what’s coming up by addressing the best aspects of your upcoming launch. If you can promise a good offer, people will surely join the waiting list.
5 Tips to Create a High-Converting Squeeze Page
Creating a high-converting squeeze page involves focusing on several key factors. Here are five tips to help you achieve this:
- Craft a Compelling Headline: Your headline should immediately grab attention and convey the value of your offer. It should be concise and focused on the benefits you’re providing. Use strong, action-oriented language to make it engaging.
- Use a Simple Design: Keep your squeeze page design clean and uncluttered. Focus on a single, clear call-to-action (CTA) and minimize distractions. Avoid unnecessary links or elements that could divert visitors’ attention away from the opt-in form.
- Offer Clear Value: Clearly explain what visitors will gain by submitting their information. Highlight the benefits and unique aspects of your offer. Make sure it’s something valuable enough to motivate them to act immediately.
- Optimize Your Opt-In Form: Make the opt-in form easy to complete. Request only essential information, such as name and email address, to reduce friction. Ensure the form is prominently displayed and simple to use.
- Include Persuasive CTA Buttons: Your CTA button should stand out and use action-oriented text. Phrases like “Get Your Free Guide” or “Start Your Free Trial” create a sense of urgency and prompt visitors to take action.
By implementing these tips, you can create a squeeze page that effectively captures leads and boosts your conversion rates.How to Create A Squeeze Page Funnel in WordPress
How to Create A Squeeze Page Funnel in WordPress
You can easily replicate some of the great squeeze page examples above in WordPress. All you need is a reliable funnel builder to help you devise a squeeze page funnel without any hassle.
You can use the following tools:
- WPFunnels as your funnel builder
- Mail Mint is your tool to collect and convert leads.
- Elementor/Divi to design your squeeze page
Conclusion
Creating effective squeeze pages is essential for capturing quality leads quickly. With the right squeeze page templates and squeeze page design, you can craft pages that convert visitors into subscribers.
If you’re wondering how to make a squeeze page, look at free squeeze page examples or use tools like WPFunnels for a simple setup.
By using WordPress squeeze page templates and optimizing your squeeze page funnel, you’ll be well on your way to building a robust email list.
Start with WPFunnels to design high-converting squeeze pages effortlessly and watch your lead generation soar.
** FAQs **
What is the headline of a squeeze page?
- The headline of a squeeze page is the first thing your visitors see. It needs to grab attention and clearly communicate the value you’re offering. Focus on making it compelling and directly related to what you’re offering. The best squeeze pages have headlines that are concise and encourage you to take action immediately.
What is a squeeze page funnel?
- A squeeze page funnel guides your visitors from interest to action, usually by collecting their email addresses. It starts with a squeeze page designed to capture leads and then often directs you to a thank-you page or another offer. This funnel can help you increase conversions significantly.
How do I add a squeeze page in WordPress?
- To add a squeeze page in WordPress, you can use a WordPress squeeze page template or a plugin like WPFunnels. These tools provide you with templates that you can easily customize to suit your needs. Just choose a template, adjust the design, and publish your page.
What’s the difference between a squeeze page and a landing page?
- A squeeze page is specifically designed to capture your email address, while a landing page can serve different purposes, like promoting a product or service. Squeeze pages focus on lead generation with minimal content, while landing pages can include more details and multiple actions.
How can I design the best squeeze pages?
- You can design the best squeeze pages by using clean, simple layouts that focus on your offer. Start with squeeze page templates and customize them to fit your brand. Use attention-grabbing headlines, and clear calls to action, and avoid distractions. Tools like WPFunnels or a squeeze page wizard can help you create effective designs quickly.
