Have you ever wondered why some landing pages make you want to click ‘Buy Now’ or ‘Sign Up’? It’s all about smart design and setup.
A good website conversion rate usually falls between 2% to 5%, but with an optimized landing page, you can achieve an impressive 9.7%
With the right mix of visuals, copy, and color, you can create a page that truly connects with your audience and drives results.
In this guide, I’ll show you how to build a high-converting landing page for your funnel using Gutenkit, the user-friendly WordPress block editor.
Let’s get started,
What is a Landing Page?
A landing page is a single web page designed to capture visitors’ attention and guide them toward a specific action, like signing up or making a purchase.
For example, a WooCommerce landing page can showcase a special product and encourage users to buy directly.
Whether you’re interested in building a landing page from scratch or using sales funnel templates, a focused design is key to converting visitors into customers.
Different Types of Landing Pages
Here are some types of landing pages that you can implement on your website.
- Lead Generation Pages: Lead generation landing pages focus on capturing visitor details, like emails, to build your CRM database. They offer something valuable in exchange, like a free guide or discount.
- Click-Through Pages: Ideal for e-commerce, these pages display products with strong visuals and persuasive copy. They guide visitors to the next step, usually a product page.
- Squeeze Pages: Short and focused, these pages typically ask for one action, like signing up for an email list. They offer a simple, clear message and help quickly capture leads.
- Sales Pages: Designed to sell a specific product or service, these pages use persuasive design with compelling product images and benefits. They aim to encourage immediate purchases.
- Thank You Pages: These appear after a visitor takes action, like submitting a form. They thank the visitor and can offer a related beneficial offer or guide them to the next step. Great for nurturing relationships and deepening engagement.
- Splash Pages: Often the first thing visitors see, splash pages present a key message or offer. They can guide visitors to choose an action like language selection or age verification. These pages are visually engaging and help with initial interaction.
- Hero Image Pages: These pages use one large, impactful image to grab attention. They focus visitors on a single message or product. It’s a powerful way to convey a message quickly.
- Product Pages: Detailed pages that showcase a product, highlighting features, benefits, and images. They are designed to help visitors make an informed purchasing decision. This type of page often leads directly to a checkout page.
- Tracking Pages: These pages are used to monitor landing page performance using analytics. They track visitor behavior, and conversion rates, and help you optimize pages for better results.
Elements and Key Features of a Landing Page
To maximize conversions, a landing page needs to be distraction-free, focusing visitors’ attention on a single goal. Every element must be carefully chosen to guide them seamlessly toward taking action.
Now, let’s explore the key elements you need to include in your landing page to make it effective and drive results.
- Headline: The headline is a key element of the hero section to attract your visitors and draw them to the rest of the content on the landing page.
- Subheading: A short description of your service or product that tells your USP (Unique Selling Point).
- Benefits & Features: A compelling features & benefits-driven content section focusing on the value they want from your product or service.
- Visuals: Add some fine-quality images and videos to convey your message more intuitively and effectively.
- Social Proof/ Customer Review: Nothing converts better than positive reviews. Show your existing clients and customer reviews to build trust and credibility among visitors.
- CTA Button: The same strong and clear call to action (CTA) button should be repeated throughout the landing page.
- Form: If your goal is to collect leads, you must include a well-designed contact form on your landing page.
- FAQs: Your audience may have confusion and doubt. An FAQ section can help you answer some common questions from your visitors.
What is Funnel Building?
Funnel building is the strategic approach to mapping your potential customer’s journey from initial awareness of your product to final purchase decision.
Different industries utilize various types of funnels, but the most common are sales funnels and lead funnels.
Lead funnels help gather potential customer information and set them up for the next stage of the buying process with targeted marketing efforts. Whereas, the sales funnel aims to focus on converting customers into buying prospects.
Today, however, I want to focus on one crucial element that is vital for any type of funnel: the landing page.
A landing page is the first place where your visitors come to know your business. Users land on your landing page through various channels. Most importantly, this is a crucial moment as it offers the prime opportunity to impress your customers.
Therefore, it should showcase the best of what you have to offer to your target customers. You need compelling copies and an intuitive design for your landing page. And, here’s the need for an easy-to-use funnel landing page builder.
For a WordPress user, there are different theme and plugin options. But, the easiest way will be using the block editor to create a lightweight and effective landing page.
Then, use a block editor plugin like GutenKit on your WordPress website, it will help you to extend the default block editor functionality without disrupting loading time.
You will get access to various customizing options blocks, modules, and premade layouts to ease your journey. Let’s see how to build a landing page with Gutenberg.
How to Create a Landing Page for Funnel Using Gutenkit Block Editor
GutenKit supports your WordPress creation journey in every way.
This Gutenberg blocks plugin will extend your block editor capabilities like a page builder and help you build a faster website.
GutenKit is one of the best FSE (Full Site Editor) compatible block editor plugin solutions in the market and helps your Gutenberg website with cutting-edge page builder features & functionalities. It offers 50+ blocks & 16+ modules with 500+ readymade designs.
This block plugin is made by Wpmet which has been serving millions of WordPress users with effective plugins for years.
It is equipped with blocks, modules, pre-made layouts, templates, and so on — letting you enrich all the aspects of your website from a single platform.
Regardless of the type of funnel landing page you want to create, GutenKit is an excellent choice for creating any type of funnel that boosts conversion.
Now before that, I want to give a quick tour of WordPress Block Editor and GutenKit.
Easily Customize Your Landing Page
Having a simple UI is essential for a great plugin, and you’ll find no difficulty getting familiar with the default block editor and GutenKit.
It’s designed to be intuitive, allowing you to control all GutenKit blocks and modules with just one toggle button. The block settings are native to the block editor, making it as easy as using any other plugin.
What sets GutenKit apart is its smooth integration with features like API and CSS Property Controls, which are easy to adjust.
This makes it a great tool for you to design a landing page quickly without the need for complex coding.
With GutenKit, you’ll experience the easiest way to build a landing page from scratch using its intuitive drag-and-drop editor.
All design features like blocks and modules can be enabled or disabled with just one click, making it super simple for you to create your dream pages.
The plugin’s settings area lets you control everything from API integration to global CSS properties, just like a modern page builder.
You can quickly access the template library and import one with a few clicks, then customize it to fit your needs. As you drag and drop blocks, you’ll get a smart preview to guide you through the design process.
Each block has detailed settings, breaking down content, style, and advanced options. It allows you to easily adjust the responsiveness.
Whether you’re coding a landing page or designing from scratch, GutenKit makes the process straightforward and efficient.
Creating a Landing Page Using Blocks and Templates
In this part, I am going to show you how to build a landing page with WordPress. And, I’ve discussed using the GutenKit plugin to get more blocks, modules, templates, and other advanced functionality.
Method 1: Using GutenKit Blocks
You can easily create and customize landing pages from scratch. For this, from your WordPress dashboard follow Pages > Add New.
Doing so will take you to a new page, first give a page title. Then, click on the “+” icon to open the block list. You just need to drag and drop the blocks you want.
For example, you need to design a hero section for your landing page.
For this, you can use the GutenKit draggable container block. You can pick your desired layout and adjust the container’s width by simply dragging the border.
Then, you can use other native and GutenKit blocks to add text and visual content to your landing page.
For instance, you can use the following GutenKit blocks for a comprehensive landing page design.
- Heading: Simply add an attention-grabbing heading with a subtitle, separator, and focus title.
- Image: Add images in versatile ways with GutenKit blocks like Image Accordion, Image Comparison, Advanced Image, Image Hover Effect, Image Box, etc.
- Video: Add self-hosted videos or insert links from YouTube & Vimeo to showcase videos in an organized and beautiful way with some beneficial functionalities like buttons, icons, active glow, etc.
- Icon Box: An informative and interactive way to display your product features or service categories.
- Stylish List: Another way to show product features or a list of items effortlessly.
- Testimonial: Show social or your real customer review in a credible way.
- Pricing Table: Easily show a feature-descriptive and stunning pricing table of your product or services.
- FAQ: Clear your visitor confusion using the GutenKit FAQ block to intuitively answer common questions.
Also, there are other types of blocks to use for your funnel landing page, depending on your ideas and design preferences.
Method 2: Using a GutenKit Template
Using a pre-made template is particularly recommended for beginners. You only need a few clicks to set up a complete funnel landing page. Here’s a demonstration of using a GutenKit template:
As in the previous method, add a new page. Look for the “GutenKit Templates” option in the header area and click it.
You will see a new screen with a huge library of GutenKit templates. For your landing page, select the “Pages” category.
At this stage, you will see all ready templates to use as a landing page. Choose a layout. Then, click the “Import” button and the layout will automatically load on your page.
Once a pre-made layout successfully loads into a landing page, you can completely customize it as you like. Another way of using the GutenKit templates is by using pattern templates.
Utilize these sections to craft a distinctive landing page design for your funnel.
This template library has a big collection of section or pattern templates based on different categories like headings, timelines, image boxes, videos, etc.
Utilize these patterns to craft a distinctive landing page design for your funnel.
Why Should You Use the GutenKit Block Editor Plugin?
In this part of the GutenKit review, I will explain the key functionalities of the GutenKit plugin to better understand what you can expect from this plugin.
You’ll discover the range of features this Gutenberg blocks plugin offers, enhancing your Block Editor experience.
GutenKit FSE Compatibility
One of GutenKit’s key features is full-side-editor (FSE) compatibility.
In recent times, WordPress has allowed its users to edit every part of their website from header to footer and body within it through Gutenberg blocks.
You have the opportunity to go one step further by applying your creative endeavors powered by GutenKit design elements.
Following Appearance > Editor from your WordPress dashboard, you will see FSE-compatible GutenKit blocks are available for site-wide editing to design your unique website.
Optimized for Page Speed
One of the biggest reasons you might choose Gutenberg Builder over other options is that it won’t slow down your website.
When you use GutenKit, there’s no compromise on speed—this plugin is designed with optimized CSS and JavaScript to keep your site lightweight.
By utilizing Block API version 3, GutenKit only loads the assets of the features you actually use, so you don’t have to worry about unnecessary bloat.
It also supports third-party integration services, ensuring seamless compatibility with your favorite tools.
This means you can focus on creating a landing page or designing without sacrificing website speed, helping your site maintain a higher SEO score.
50+ Design-friendly Blocks
There’s no point in using multiple plugins for different types of blocks when GutenKit alone can serve a huge collection of blocks to fulfill various design needs. It has 50+ multi-purpose Gutenberg blocks at its disposal.
For example, if you need to add a button function on your website, GutenKit comes up with three types of button blocks: Button, Dual Button, and Creative Button.
Or, you can showcase multiple pricing tables to compare your product types or subscription plans.
Another beneficial aspect of GutenKit is its innovative solutions for complicated web design tasks like Nav Menu, Off-canvas, header info, advanced accordion, countdown timer, etc for the block-based website.
One crucial thing is once you enter the Gutenberg ecosystem, you will start to expect everything like a conventional page builder.
Hence, it’s more important to have a plugin with extensive support, whereas the GutenKit team is still developing this block plugin to enrich its list of blocks.
Let’s check the GutenKit current block list:
| GutenKit Blocks | ||
| Container | Image Box | Social Share |
| Advanced Accordion | Dual Button | Back To Top |
| Button | Social Icons | Business Hours |
| Blog Posts | Image Accordion | Progress Bar |
| Heading | FAQ | Team |
| Icon Box | Drop Cap | Countdown Timer |
| Video | Off-Canvas | Donut Progress Bar |
| Fun Fact | Testimonial | Image Comparison |
| Post Tab | Post Grid | Advanced Tab |
| Page List | Nav Menu | Advanced paragraph |
| Header Info | Pricing Table | Advanced Image |
| Google Map | Fancy Animated Text | Stylish List |
| Breadcrumb | Timeline | Price Menu |
| Image Hover Effect | Flip Box | Rating |
| Advanced Masonry | Unfold | |
| Query Loop Builder | Chart | Lottie Animation |
| Reading Progress Bar | Client Logo | Creative Button |
| Offcanvas | ||
Advanced Modules
GutenKit has 16+ versatile modules that are tailored to meet your special needs. Modules like layout and position provide complete control over the position of an element on a web page.
In addition, GutenKit ships with dynamic modules like icon pack, mega menu builder, motion effects, etc. These let you apply different animations, icons, and crucial website functionalities like building a mega menu.
For example, you can grab the visitor’s attention by applying distinctive animation effects. Modules such as Glass Morphism and Motion Effects can be useful for this purpose.
Pre-made Templates & Patterns
Ready-made templates are intended to ease the beginner’s journey. And, GuetnKit does it greatly! It has a library of 500+ professionally designed templates and patterns. You can create an entire website in no time.
From your Gutenberg editor, you’ll have perfect-matched templates for every page of websites for a wide variety of industries like personal portfolio, professional business, blogging, SaaS, and so on.
Draggable Container Width
Container is an important design component as it works as the framework for your web design. With GutenKit, you can easily create simple landing pages by customizing your container’s layout.
The draggable container feature lets you adjust the width with just a few clicks, giving you full control over the design. Plus, you can fine-tune other layout settings like background, height, alignment, and gaps between containers.
This makes it easier for you to build a landing page from scratch and create an enhanced, well-structured layout that stands out.
Complete Design Controls
When creating your landing page in Gutenberg, you want full control over every design detail.
GutenKit Block Editor offers the best way to achieve this with its intuitive, visual builder interface, making it easy for you to design a distraction-free landing page.
You’re not limited to just basic tasks like aligning text or styling typography—GutenKit lets you go further. You can adjust padding, and margins, apply hover and motion effects, and much more.
This level of control allows you to create a highly customized design that aligns with your ultimate goal, whether you’re aiming to attract new leads or optimize your pages for search engines.
Icon Font Library
GutenKit is available with a huge library of symbols or small pictures to use as an alternative to letters and numbers. You can choose your icon from a built-in library of 900+ inline SVG icons.
Also, you can insert your own SVG icon files. The icon size can be adjusted to your preferred size. Using these fonts won’t slow your website speed as they load like web fonts.
Device-Responsive Website Designs
GutenKit excels in the flexibility of responsive design. You can decide whether to display a design on a mobile device or not.
You can enable or disable the visibility of a GutenKit block depending on a device type desktop, tablet, and mobile.
Block API Version 3 Support
All the GutenKit elements are supported with the Block API version 3.
So, when you’re building up your website with this block editor plugin, the block editor will function within the iframe to enhance your website-building experience.
Any Drawbacks of GutenKit?
Here are the potential drawbacks of GutenKit :
- Learning Curve: New users may need some time to get used to the block editor interface, especially if you’re not familiar with it.
- Shortcut Inconsistencies: Some old shortcut combinations may not work as they aren’t consistent with the default block editor.
- Limited Features: As a newer plugin, GutenKit currently lacks features like a video gallery and popups, but these are planned for future development.
- Limited Customization for Complex Elements: While GutenKit is great for basic and simple layouts, it may not have the same level of customization for more complex designs as some other page builders.
- Compatibility with Some Plugins: As with any newer plugin, there may be compatibility issues with certain third-party plugins, though this is improving over time.
Despite these limitations, GutenKit is still an excellent tool for creating a landing page or WooCommerce landing page, offering a clean and simple way to build high-converting pages.
Create a High-Converting Funnel Using WPFunnels
Once you get your landing page set up with the Gutenkit editor, you can easily build a complete sales or lead generation funnel with WPFunnels.
This tool is designed to simplify the creation of an effective funnel that captures and converts your audience. Here’s how you can get started:
i. Pick Your Funnel Type:
You can choose the type of funnel that fits your needs. If your goal is to increase sales, a sales funnel will be suitable. If you’re looking to gather contact information, then a lead funnel is the way to go.
ii. Add Steps to Your Funnel:
You can create a 2-step lead funnel or multiple-step sales funnel.
For Lead Funnels: This type of funnel is typically more straightforward, primarily focusing on capturing emails or other contact details through signup forms.
For Sales Funnels: You can add multiple steps such as one-click upsell, downsell offers, and a checkout page to maximize opportunities throughout the buyer’s journey.
iii. Choose a Template or Start From Scratch:
WPFunnels offers prebuilt templates for both sales and lead funnels to help you get started quickly.
If you want something more customized, you can also start from scratch and tailor each element to match your specific requirements.
By using WPFunnels with your newly created landing page, you enhance its functionality, turning it into a powerful tool designed to meet your specific conversion goals.
Whether you’re aiming to drive more sales or expand your mailing list, WPFunnels provides the necessary features to adapt the funnel to your needs.
Conclusion
In conclusion, using the WordPress block editor, combined with the GutenKit blocks plugin, is an easy way to build a simple, professional-looking landing page.
It’s perfect for beginners who want to create a WooCommerce landing page or start their first funnel campaign.
With GutenKit’s templates and features, you can design a clean and effective landing page that focuses on conversions.
For even more funnel-building power, consider integrating WPFunnels to take your landing page to the next level and optimize your sales process.
** FAQs **
How can I create a landing page in WordPress without coding?
- Creating a landing page without coding is simple by using the WordPress block editor with plugins like GutenKit. It allows you to build a professional-looking page by dragging and dropping elements.
How do I make my landing page mobile-friendly?
- For a mobile-friendly landing page, use responsive design features available in GutenKit and ensure the layout adapts to all screen sizes. You can also preview your page to check how it looks for website visitors on different devices, making sure your page is accessible to your target audience.
Can I use landing page templates to speed up the process?
- Yes, using templates is a great way to speed up the landing page creation process. Tools like WPFunnels, Swipe Pages, Leadpages, and Instapage offer ready-made templates, which you can customize easily, saving you time and effort.
How do I optimize my landing page for higher conversion rates?
- To boost conversions, keep the design clean, focus on one simple message, and use clear calls to action. Incorporating A/B tests can help you determine what resonates best with your site visitors and target audience.
How can WPFunnels help me build better landing pages?
- WPFunnels simplifies the process of building Woocommerce landing pages and funnels. It gives you the tools to create a smooth, high-converting experience for potential customers.
