Email marketing is important for boosting ROI by nurturing leads and maintaining customer connections through personalized content.
According to Hubspot, emails generate a high ROI, with 81% of businesses relying on them.
It directly engages audiences via their inboxes, increasing interaction with promotions and updates. Challenges such as low open rates, list management, spam filters, and content creation can impact success.
It remains a cost-effective way to connect with customers and prospects, delivering measurable outcomes.
Today, I’ll introduce you to 10 MailerLite alternatives that offer various features to enhance your email marketing efforts.
So let’s begin.
What is MailerLite?
MailerLite is an email marketing platform designed to help businesses, beginners, and solopreneurs run email marketing campaigns without much complications.
It provides tools and features that enable you to build subscriber lists, design visually appealing emails using a drag-and-drop editor, automate email sequences, and analyze campaign performance through detailed analytics.
Back in 2010, MailerLite came into existence with a mission to make email marketing feel like a breeze. Fast forward to today, and it’s become one of the go-to solutions for several online businesses.
Reasons to Consider an Alternative to MailerLite
Whether you’re seeking enhanced automation, more advanced analytics, or a different pricing structure, some alternatives to MailerLite could enhance your email marketing potential. Or who knows maybe they get the work done better?
i. Limited automation and reporting
MailerLite is reported to have limited automation triggers available, making it less suitable for a wide range of businesses such as high-ticket service businesses or large multi-vendor sites. Its automation feature is limited to basic e-commerce workflows and autoresponders, which may not be sufficient to reach your goals.
ii. Lack of spam and design testing tools
MailerLite does not offer built-in spam and design testing tools to improve your email campaigns before they reach your subscribers’ inboxes. The only available feature is a message preview on desktop and mobile, which doesn’t show how your email will look on different email clients.
iii. Limited Template Customization
Your brand is unique, and your emails should be too. If you’ve found yourself struggling with its templates to capture your brand’s essence, Mailerlite alternatives offering more design flexibility and customization could be a good option.
iv. No rigid Customer Support
The MailerLite team is great at developing features, but their support is reported to be slow and less efficient when facing technical issues. This is a big factor when choosing good software. You never know when you will face issues, and you certainly don’t want poor support while you are losing business.
v. Lack of advanced analytics and segmentation
The tool offers a few basic analytics to track the overall performance. However, the detailed 360 analytics is still a work in progress. Meanwhile, its lead segmentation capabilities are very limited to a few specific subscribers’ data. Both of these are important when running advanced email marketing campaigns.
Quick List Of Good MailerLite Alternatives
- Mail Mint
- ActiveCampaign
- Brevo (Formerly Sendinblue)
- Omnisend
- Drip
- ConvertKit
- Klaviyo
- SendGrid
- Flodesk
- Constant Contact
Comparison Table of Top 10 Mailerlite Competitors
Learn more about how each Mailerlite alternative differs by tapping into a head-to-head comparison of their features.
| Solution | Email Customization | Email Automation | Lead Management | Lead Segmentation | Ease Of Use | No. Of Contacts |
|---|---|---|---|---|---|---|
| MailerLite | Limited | Basic | Moderately Easy | Limited | Moderately Easy | Limited |
| Mail Mint | Full Control | Advanced | Very Easy | Advanced | Very Easy | Unlimited |
| ActiveCampaign | Limited | Advanced | Moderately Easy | Advanced | Moderately Easy | Limited |
| Brevo | Limited | Basic | Moderately Easy | Limited | Moderately Easy | Limited |
| Omnisend | Limited | Advanced | Moderately Easy | Advanced | Complicated | Limited |
| Drip | Full Control | Advanced | Easy | Advanced | Moderately Easy | Limited |
| ConvertKit | Full Control | Advanced | Complicated | Advanced | Complicated | Limited |
| Klaviyo | Full Control | Advanced | Complicated | Advanced | Moderately Easy | Unlimited |
| SendGrid | Limited | Basic | Advanced | Limited | Moderately Easy | Limited |
| Flodesk | Limited | Advanced | Very Easy | Limited | Moderately Easy | Limited |
| Constant Contact | Limited | Advanced | Advanced | Advanced | Moderately Easy | Limited |
Top 10 Mailerlite Alternatives for Enhanced Marketing Automation
Now, let us look closely at some of the best MailerLite alternatives and why you may want to choose to go with each of them instead.
1. Mail Mint
Mail Mint is an email marketing automation plugin in WordPress, that comes with essential features such as easy lead management, email campaign builder, automation workflows, and lead generation form.
Compared to most email marketing tools, Mail Mint has a vast number of automation triggers that can help you plan intricate email campaigns for your subscribers and buyers (in your WooCommerce store). Plus, the plugin offers an easy way to segment your leads based on almost any customer details you’ve collected.
About Mail Mint
Mail Mint operates under the umbrella of Code Rex, a thriving company founded by Lincoln Islam, and launched in early 2023.
Key features of Mail Mint
- Super easy UI
- Easy leads management
- Advanced lead segmentation
- Simplified email campaigns
- Email series with set intervals
- Abandoned cart recovery emails
- Visual automation workflows
- Drag and drop email builder
- ChatGPT AI Integration for Emails
- Full email customization
- Pre-built email templates & automation recipes
- Tons of automation triggers for WooCommerce
- Integration with major form builders
- Built-in lead form to collect leads
Best Use Cases of Mail Mint
- Segment leads for targeted email marketing.
- Personalized emails with custom designs.
- Craft promotional email campaigns.
- Send nurturing email series.
- Set up onboarding email automation.
- Automated post-purchase email offers.
- Send product recommendation emails.
- Collect customer reviews via emails.
- Run product launch email campaigns
- Abandoned cart recovery campaigns
- Email marketing for funnels (built with WPFunnels)
- Email marketing for courses (built with TutorLMs)
- Collect potential leads.
Pros of using Mail Mint
- Clutter-free UI and beginner-friendly
- Full email customization control
- Personalized emails with dynamic data & segmentation
- Easy visual automation workflows for your business
- Pre-built templates and automation recipes to use on the go
- Tons of automation triggers to set up automated campaigns
Cons of using Mail Mint
- Need to connect with external SMTP service.
- Only works in a WordPress environment.
Mail Mint Pricing
Mail Mint comes with 3 yearly plans based on how many websites you want to use the license on.
You will be able to use all its features for as low as $12.5/month (billed annually).
Why Should You Choose Mail Mint over Mailerlite?
When you compare MailerLite with Mail Mint, you will find several areas where each is better than the other.
In case of automation triggers and segmentations, Mail Mint offers more options in an easier UI.
MailerLite will be more efficient when it comes to SMTP, as they offer their own. Mail Mint is a self-hosted setup, hence you need to connect an external SMTP.
Mail Mint gives you more email customization options and deeper integration with WordPress and several WordPress plugins. So if your website is built in WordPress, then Mail Mint should be the clear choice.
2. ActiveCampaign
ActiveCampaign is a SaaS platform that offers a suite of tools that includes SAAS email marketing, marketing automation, sales automation, and CRM functionality.
Renowned for its versatility, ActiveCampaign goes beyond traditional email marketing and focuses more on advanced targeted email automation workflows and personalized email campaigns.
About ActiveCampaign
ActiveCampaign was founded in 2003 by the brainchild of Jason Vande and is currently a prime choice for many online e-commerce businesses.
Key Features of ActiveCampaign
- CRM to track customer behavior, segmentation, and list management.
- Email automation for e-commerce orders and activity
- Saved responses and autoresponders
- Email automation based on customer actions in emails
- Split testing email subject lines and layouts
- Deep Integrations with 900+ third-party tools
Pros of using ActiveCampaign
- One of the best email automation solutions for e-commerce
- Affordable pricing plans compared to overall value
- Easy to use for beginners & experts alike.
Cons of using ActiveCampaign
- Limited email customize options
- Increased pricing for more number of leads
- Basic analytics features
ActiveCampaign Pricing
Customer Ratings:
- G2 Rating: 4.5/5
- Capterra Rating: 4.6/5
- Trustpilot Rating: 3.5/5
- GetApp Rating: 4.6/5
Is ActiveCampaign Better than Mailerlite?
ActiveCampaign’s advanced automation and CRM integration make it an excellent choice for businesses requiring intricate customer journey mapping. However, for beginners or smaller businesses seeking simplicity, MailerLite might be more suitable.
For e-commerce businesses that want to scale up their sales revenue, ActiveCampaign is a great MailerLite alternative to go for.
3. Brevo (formerly Sendinblue)
Brevo is a popular all-in-one marketing platform that provides email marketing, marketing automation, SMS marketing, chat, CRM, and transactional email services.
You may use Brevo to manage marketing email campaigns, use basic automation workflows, and integrate with your e-commerce store for transactional emails.
About Brevo
Brevo, formerly Sendinblue, was founded in 2012 by Armand Thiberge. The company offers a cloud-based marketing communication software suite with a focus on relationship marketing.
Best Features of Brevo
- Multi-channel marketing through emails, SMS, and chat service
- Basic automation workflows based on email engagements & actions
- Send transactional emails for your online shop
- Basic CRM with email list management
- A/B testing of email subject lines
Pros of using Brevo
- All-in-One Platform
- Wide reach through multiple channels
- Easy customization of transactional emails
- High deliverability
- Detailed customer analytics
Cons of using Brevo
- Lack of advanced automation features
- Limited email customization
Brevo Pricing
Customer Ratings
- G2 Rating: 4.5/5
- Capterra Rating: 4.5/5
- Trustpilot Rating: 4.2/5
- GetApp Rating: 4.5/5
Is Brevo Better than Mailerlite?
Brevo’s multi-channel approach makes it suitable for businesses looking to diversify their marketing efforts beyond just email.
However, MailLite is much easier to use and has better automation features.
So you need to decide which one you prioritize more for your business.
4. Omnisend
Omnisend is an omnichannel marketing automation platform primarily focused on e-commerce businesses. It allows online retailers to create, automate, and optimize marketing campaigns across multiple channels such as email, SMS, push notifications, social media, and more.
Originally crafted just for e-commerce, Omnisend has evolved into a toolkit to help you craft personalized campaigns based on customers’ actions. Plus, it has an easy UI for beginners and experts alike.
About Omnisend
Omnisend was founded in 2014 as an email marketing platform called Soundest by Rytis Lauris, Justas Kriukas, and their team. The platform was initially focused on email marketing, but it has since evolved into an omnichannel marketing automation platform to better serve e-commerce businesses.
Best Features of Omnisend
- Email Marketing for e-commerce with templates and customization
- Leads segmentation and email personalization
- Email automation flows for e-commerce
- SMS marketing and push notifications
- Moderately detailed analytics on email campaigns
Pros of using Omnisend
- Omnichannel Marketing Automation
- Advanced Automation Tools
- Ready-made Email Templates and Workflows
- No limit on contacts with a free subscription.
Cons of using Omnisend
- Low deliverability rate- 75.1%
- Limited integrations- doesn’t integrate with Google Analytics or many CRM software
Omnisend Pricing
Customer Ratings
- G2 Rating: 4.6/5
- Capterra Rating: 4.7/5
- Trustpilot Rating: 4.2/5
- GetApp Rating: 4.7/5
Is Omnisend Better than Mailerlite?
When you compare Omnisend and MailerLite, it is clear that Omnisend is much better for e-commerce business compared to MailerLite. However, deliverability is a concern here, as MailLite has higher numbers in this aspect.
If you are looking for a better e-commerce email marketing automation tool compared to MailerLite, then Omnisend is a great choice.
5. Drip
Drip is an e-commerce customer relationship management (CRM) platform that specializes in marketing automation for online businesses. The tool comes with features that allow you to use personalized emails, audience segmentation, and A/B testing in a simple and user-friendly UI.
About Drip
Founded in 2013 by the dream team—Robi Goffredo, David Rutt, and Brad Fowler—Drip’s mission is to make marketing automation easy for e-commerce businesses.
Key Features of Drip
- Email marketing automation, based on customer behavior, preferences, and interactions.
- E-commerce CRM with segmented audiences and detailed customer profiles.
- Lead scoring and automation based on different stages of the buyer’s journey.
- Personalization in email copy with customer details.
- Lead nurturing and scheduled email series.
- Customer behavior tracking and detailed analytics.
Pros of using Drip
- Advanced Automation Tools
- Visual Workflow Builder
- Integration with popular e-commerce platforms
- Customizable Email Campaigns
- Lead Scoring
Cons of using Drip
- Complicated Campaigns and Funnels
- Expensive Price range
- Difficulty in learning
Drip Pricing
Drip appears on the expensive side starting at $49 although it’s a great price with all the features it offers. For more subscribers, you will need higher plans.
Customer Ratings:
- G2 Rating: 4.4/5
- Capterra Rating: 4.4/5
- Trustpilot Rating: 2.8/5
- GetApp Rating: 4.4/5
Is Drip Better than Mailerlite?
Drip gives more control over creative email automation workflows for e-commerce and is one of the best MailerLite alternatives.
In terms of price, MailerLite is more affordable. If you want to stick to simplicity and basic email marketing features with some automation controls, then stay with MailerLit.
But, for better marketing automation control and other advanced features, it’s wise to pay extra and go for Drip.
6. ConvertKit
ConvertKit is a marketing platform designed specifically for content creators, such as bloggers, podcasters, YouTubers, musicians, and authors to grow and monetize potential audiences. The platform offers a range of features, including email marketing, landing pages, sign-up forms, automation, and e-commerce tools, to support creators in marketing and sales efforts.
About ConvertKit
ConvertKit was founded in January 2013 by Nathan Barry, who is also the current CEO of the company.
Features of ConvertKit
- Email marketing for creators with templates tailored for specific types of content being promoted.
- Landing pages and forms to promote digital content and collect leads.
- Advanced automation tools to create automated workflows, segmentation, and personalized campaigns.
- Extended audience segmentation based on behavior, purchase history, and other buyer actions.
Pros of using ConvertKit
- Advanced automation and email marketing features for content creators.
- Great for collecting leads with custom pages and forms.
- Easy audience segmentation and targeting.
- Extensive knowledge base and creator community support
Cons of using ConvertKit
- Complicated UI
- Limited email And form customization
- Less detailed analytics
ConvertKit Pricing
Customer Ratings
- G2 Rating: 4.4/5
- Capterra Rating: 4.7/5
- Trustpilot Rating: 3.1/5
- GetApp Rating: 4.7/5
ConvertKit vs Mailerlit – Which Is Better?
ConvertKit takes the lead over MailerLite with intuitive visual automation and personalized communication through tags. While MailerLite offers a user-friendly editor, ConvertKit’s customization options in subscriber forms are limited.
For content creators, ConvertKit is a great choice over MailerLite, but you have to be prepared to spend some time to learn the platform as it is a bit complicated for beginners.
7. Klaviyo
Klaviyo is a popular cloud-based marketing automation platform primarily focused on email and SMS marketing for e-commerce businesses. It’s designed to help businesses grow and nurture customer relationships through targeted and personalized communication.
About Klaviyo
Klaviyo was founded in 2012 by Andrew Bialecki and Ed Hallen, who previously worked at Applied Predictive Technologies. Today, Klaviyo is used by over 130,000 companies to power smarter digital relationships and is known for its intelligent marketing automation powered by customer data.
Key Features of Klaviyo
- Email marketing for e-commerce with customizable templates.
- User-friendly interface for creating targeted and visually appealing email campaigns.
- Automated workflows triggered by specific actions or events.
- Audience segmentation is based on customer behavior, preferences, and purchase history.
- Seamless integration with various e-commerce platforms and marketing tools.
- SMS marketing along with emails for better reach.
- AI-powered subject lines generator.
Pros of using Klaviyo
- Intelligent marketing automation powered by customer data
- Real-time data activation for better targeting and personalization
- Seamless email, SMS, mobile push, and review experience
- Advanced e-commerce segmentation
- Dynamic content for personalized emails
- Effective abandoned cart recovery
Cons of using Klaviyo
- Moderately completed as an overall platform.
- Expensive for small and medium-sized businesses.
Klaviyo Pricing
Customer Ratings
- G2 Rating: 4.6/5
- Capterra Rating:4.6/5
- Trustpilot Rating: 3.2/5
- GetApp Rating: 4.6/5
Is Klaviyo Better than Mailerlite?
Klaviyo’s robust e-commerce-focused features make it a strong MailerLite alternative for online shops, especially for retailers who need advanced segmentation and personalization.
However, it’s quite expensive and a bit complicated compared to MailerLite.
It’s best to give its free version a try before deciding to go for Klaviyo.
Conclusion
As you saw, while exploring the best MailerLite alternatives, You found out that each platform has its unique strengths tailored to diverse marketing needs.
For creators seeking content-centric engagement, ConvertKit stands out with its intuitive interface. If you are an E-commerce retailer, you can find Omnisend, Drip, or Klaviyo more aligned with your needs due to your specialized features for online sales.
Ultimately, the ideal choice hinges on specific requirements and preferences. I recommend exploring these alternatives firsthand to determine the best fit for your unique marketing objectives.
For WordPress users, Mail Mint offers easy integration, while ActiveCampaign, Brevo, and ConvertKit exhibit robust automation capabilities.
** FAQs **
1. Is MailerLite suitable for beginners?
Yes, MailerLite is often praised for its user-friendly interface and simplicity, making it an excellent choice for beginners in email marketing.
2. Can I migrate easily to these MailerLite alternatives?
Most of these platforms provide tools or support for importing contacts and content from other email marketing platforms, including MailerLite, facilitating a smooth transition.
3. Which of these MailerLite Alternatives is best for WordPress and WooCommerce?
Mail Mint is the best choice when you are willing to get an email marketing solution for WooCommerce and WordPress.
4. How does MailerLite pricing compare to these alternatives?
MailerLite is known for its competitive pricing with affordable tiers as your list grows. When compared to alternatives like Mail Mint, Klaviyo, Constant Contact, and Flodesk, it often provides a more cost-effective solution for email marketing.
5. What makes MailerLite templates user-friendly?
MailerLite offers a variety of customizable email templates designed for ease of use. It allows you to create professional and engaging emails without any coding knowledge.
Comments (2)
I’ve been using ActiveCampaign and Hubspot for a couple of years now and I can say that ActiveCampaign is the better choice. However, GoHighLevel has upgraded its services and is a great alternative to ActiveCampaign too.
Thanks for this informative blog, I’ll definitely check your other blogs.
Please do! I am always open to new ideas and findings!