11 Best MailerLite Alternatives To Get Better Email Marketing Experience

Running a business means constantly looking for ways to stay connected with your customers and turn one-time buyers into repeat customers.

And one way to do it is through email marketing. Why not…? You already have a list of people who have shown interest in your business.

It gives you a direct way to share product updates, promote offers, and bring customers back without relying entirely on paid ads.

Now, to manage your email campaigns, automate follow-ups, and keep your subscribers engaged, you need an email marketing tool that fits your business.

And MailerLite is a popular choice for doing so. But if you’re here, you’re probably trying to find out whether there are other options that are more affordable or offer better features, ease of use, and flexibility.

Frankly speaking, MailerLite is a solid email marketing tool. And it may be all you need when you’re starting out.

But as your business grows, your email marketing needs can change. You might find yourself looking for more advanced automation, better segmentation, or a pricing plan that makes more sense for your budget.

Well, today, I’ve put together a list of 11 MailerLite alternatives that you might want to consider, especially if you’re looking for a tool that better fits your business needs.

The comparison covers pricing, features, pros and cons, and flexibility to help you understand what each tool offers.

Hopefully, after reading this, you’ll be able to make an informed decision.

What Is MailerLite and What Are the Pros and Cons of MailerLite?

MailerLite is a hosted email marketing platform built around a clean drag-and-drop editor. Store owners use it for newsletters, landing pages, and basic automation sequences, all from one dashboard.

That simplicity is real, and it’s why MailerLite has a loyal following among small stores that don’t need heavy segmentation.

MailerLite does offer a WooCommerce connector for syncing store data, though which specific plan tiers include which depth of that integration isn’t detailed in MailerLite’s public pricing pages, so I’m not attributing it to one tier here.

The clearer trade-off, the one MailerLite’s own numbers confirm, is a subscriber-based price that climbs sharply as your list grows.

Pros and Cons of MailerLite

MailerLite Pros	MailerLite Cons
Drag-and-drop editor is genuinely easy to learn	Automation workflows are capped by plan tier
Free plan covers up to 250 subscribers	Which tiers include full WooCommerce integration isn’t clearly published
Landing pages and signup forms included on paid plans	No abandoned cart recovery built for WooCommerce specifically
Solid sender reputation and deliverability	Price rises sharply with subscriber count

MailerLite Pricing

Free plan

Subscribers	Monthly Emails	Automations	Price
Up to 250	2,500/month	3	$0

Comfort and Power, confirmed at two list sizes

Plan	Subscribers	Monthly Billing	Annual Billing (10% off)
Comfort	500	Not published at this size	$10.80/month ($129.60/year)
Comfort	5,000	$49/month	$44.10/month ($529.20/year)
Power	500	Not published at this size	$22.50/month ($270/year)
Power	5,000	$69/month	$62.10/month ($745.20/year)
Enterprise	200,000+	Custom	Custom

Both the 500- and 5,000-subscriber figures above come directly from MailerLite’s own pricing calculator. Figures above 5,000 subscribers still aren’t a fixed published number, so they’re left out.

Throughout this guide, MailerLite Comfort, at $529.20/year for 5,000 subscribers, is the primary number used to size up every alternative, since that’s a more realistic list size for an active WooCommerce store than 250 or 500 subscribers.

Where an alternative’s own confirmed pricing sits at 500 contacts, I’ve compared it against MailerLite’s confirmed 500-subscriber figure instead, so the comparison stays apples-to-apples.

Good to Know: MailerLite works, and plenty of stores run their newsletters on it without complaint. What you’re really paying for is a polished sending experience, not deep WooCommerce automation, and that price climbs fast: a tenfold increase in list size more than quadruples your annual bill.

So the useful question isn’t whether MailerLite is good. It’s whether its automation ceiling is worth $529.20 a year at 5,000 subscribers, and the tools below give you different answers.

With that baseline set, here’s the fastest way to narrow the list.

Find the Best MailerLite Alternative in 30 Seconds Based on Your Goal

Start with the job you need done, not the feature list. Find the row that matches your situation, and you’ll have a shortlist before reading a single review.

If your goal is…	Best tool	Why
Automate WooCommerce email marketing and recover lost sales	Mail Mint	WooCommerce-focused automation, abandoned cart recovery, dynamic segmentation, and unlimited contacts. Starter from $119.99/year.
Manage email marketing directly from WordPress	MailPoet	WordPress dashboard and a free plan for up to 500 subscribers.
Combine email marketing with CRM and sales pipeline management	Groundhogg	CRM and sales pipeline features with flat pricing at $20/month, regardless of list size.
Manage customer relationships and recover abandoned carts	GemCRM	CRM and abandoned cart recovery across all tiers, with unlimited contacts. Solo starts at $59/year.
Combine email and SMS marketing for ecommerce	Omnisend	Email and SMS marketing in one platform for ecommerce businesses.
Personalize ecommerce campaigns using customer data	Klaviyo	Data-driven customer segmentation and personalized marketing campaigns.
Manage advanced marketing automation and CRM workflows	ActiveCampaign	Marketing automation and CRM features, starting at $15/month for 1,000 contacts.
Combine transactional and marketing emails	Brevo	Transactional email and marketing tools, with Standard automation starting at $16.17/month.
Manage email campaigns with a widely used marketing platform	Mailchimp	Generative AI features and 200 automation flows on the Standard plan.
Build a newsletter and email funnel for a creator business	Kit	Free plan for up to 10,000 subscribers with unlimited email sends.
Combine email and SMS marketing in one platform	Constant Contact	Email and SMS marketing, with Lite starting at $10.20/month billed annually.

That’s the shortcut. If you already have a specific rival in mind, the next table settles it in a sentence.

MailerLite vs Other Tools at a Glance

A lot of MailerLite users arrive with one competitor already in mind, often because a peer just switched. Here’s the one-line answer for each matchup.

Comparison	Short answer
MailerLite vs Mail Mint	Choose Mail Mint to remove contact caps and automate WooCommerce natively, from $119.99/year regardless of list size.
MailerLite vs MailPoet	Choose MailPoet if you want your email marketing to live inside WordPress with no separate login.
MailerLite vs Groundhogg	Groundhogg trades subscriber-based pricing for a flat $20/month fee, no matter how big your list gets.
MailerLite vs GemCRM	GemCRM bundles CRM, unlimited contacts, and abandoned cart recovery starting at $59/year.
MailerLite vs Omnisend	Omnisend adds SMS and deeper ecommerce automation, at $11/month for 500 contacts.
MailerLite vs Klaviyo	Klaviyo goes further on segmentation and data, with a $59/month Marketing tier.
MailerLite vs ActiveCampaign	ActiveCampaign adds a full CRM layer, confirmed at $15/month for 1,000 contacts.
MailerLite vs Brevo	Brevo’s Starter plan covers 500 contacts and 5,000 emails/month for $8.08/month.
MailerLite vs Mailchimp	Mailchimp matches MailerLite’s simplicity but costs more once you need real automation.
MailerLite vs Kit	Kit’s free plan covers up to 10,000 subscribers, five times MailerLite’s free ceiling.
MailerLite vs Constant Contact	Constant Contact’s Lite plan starts lower, at $10.20/month billed annually.

Those answers give you the big picture. The full breakdown of each tool starts below, and the feature map after it shows exactly what each one replaces.

11 Best MailerLite Alternatives for WooCommerce Email Marketing

Now, let’s take a closer look at each MailerLite alternative, what it offers, and why you might want to choose it over MailerLite.

1. Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance

Mail Mint is the WooCommerce-first email automation plugin our team builds. It runs inside WordPress, and every plan comes with no limit on contacts, regardless of tier.

That’s the headline difference from MailerLite. Where MailerLite’s price rises from $129.60/year at 500 subscribers to $529.20/year at 5,000, Mail Mint charges one flat annual license, starting at $119.99/year, no matter which of those sizes your list is.

Starter already covers WooCommerce and EDD integration, email sequences and automation, dynamic segmentation, a drag-and-drop email and form builder, and abandoned cart recovery for WooCommerce.

Mail Mint also includes an AI Email Assistant that helps you create email campaigns, build automation workflows, analyze campaign performance, and promote WooCommerce products through conversational instructions.

Pro and above add Checkoutify’s checkout customizer, while Business and Agency include Global Funnels, LMS Funnels, and multi-site licensing.

Your contacts, automations, and campaign data stay in your own WordPress environment rather than on a vendor’s servers.

How Mail Mint Helps You Recover More Lost Sales

• Win back abandoned carts natively: Cart recovery triggers off real WooCommerce order events, included from Starter.
• Segment by what customers actually bought: Dynamic segmentation drives automation without extra setup.
• Send without a subscriber ceiling: A 5,000-contact list costs the same license fee as a 500-contact one.
• Customize checkout (Pro and up): The Checkoutify add-on adds checkout customization for WooCommerce.
• Keep your data in-house: Contacts, automations, and analytics stay inside your own site.

Pros and Cons of Mail Mint

Pros	Cons
No contact limits on any paid tier	You handle your own WordPress hosting and updates
Native WooCommerce abandoned cart recovery from Starter	Checkoutify and Global Funnels are higher-tier features
One flat yearly price regardless of list growth	Best suited to WooCommerce and EDD stores specifically
Built specifically for ecommerce automation, not adapted from generic email marketing	Email deliverability depends on your SMTP setup, same as any WordPress plugin

Mail Mint Pricing

Free Plan:

• Free — unlimited contacts, core email automation and abandoned cart recovery for WooCommerce

Paid Plans:

• Starter: $119.99/year (normal $149.99/year) — 1 site, WooCommerce & EDD integration, dynamic segmentation, abandoned cart recovery, drag-and-drop builder
• Pro: $159.99/year (normal $199.99/year) — 1 site, adds the Checkoutify checkout customizer
• Business: $319.99/year (normal $399.99/year) — 5 sites, adds Global Funnels, LMS Funnels, and Integrations add-ons
• Agency: $479.99/year (normal $599.99/year) — 50 sites, same feature set as Business

All plans are billed annually with a 15-day money-back guarantee.

Quick Comparison: MailerLite vs Mail Mint

Choosing between MailerLite and Mail Mint comes down to what you need from your email marketing tool.

Mail Mint offers WooCommerce-focused automation and a flat annual license, while MailerLite provides a hosted email marketing platform with subscriber-based pricing.

Here’s how they compare:

	Mail Mint	MailerLite
Best at	WooCommerce automation, cart recovery, and managing unlimited contacts	Email campaigns, newsletters, and a simple email editor
Where you work	Inside your WordPress dashboard	Separate cloud dashboard
Contact limits	Unlimited contacts	Subscriber-based limits depending on the plan
Price at 5,000 contacts	$119.99/year	$529.20/year

Bottom Line: MailerLite’s own pricing confirms Comfort jumps from $129.60/year at 500 subscribers to $529.20/year at 5,000. Mail Mint’s license price doesn’t move at either size, so price it against the MailerLite tier you’d need in twelve months, not the one you’re on now.

Related read: AI Email Automation Tools for WooCommerce

👉 Try Mail Mint Free

2. MailPoet

MailPoet turns your WordPress dashboard into your email marketing hub. There’s no separate login, no external sync required, and your contacts stay inside the same database as your store.

The Starter plan is free and covers up to 500 subscribers with 5,000 emails a month, sent through the MailPoet Sending Service, enough for a lot of smaller WooCommerce stores to run newsletters and basic automations without paying anything.

Paid tiers raise the sending volume and unlock more advanced automation, but MailPoet’s ecommerce triggers are lighter than a purpose-built WooCommerce automation plugin.

How MailPoet Helps You Send Without Leaving WordPress

• Skip the external tool entirely: Email marketing runs from the same admin dashboard as your store.
• Start free at a useful size: 500 subscribers and 5,000 monthly emails cost nothing on Starter.
• Manage your own sending (Creator): Creator includes every Business feature without the MailPoet Sending Service, for stores that want their own SMTP.
• Scale to an agency footprint: Agency runs MailPoet across 50 websites.

Pros and Cons of MailPoet

Pros	Cons
Native WordPress integration, no external login	Automation depth is lighter than dedicated WooCommerce tools
Free plan covers 500 subscribers and 5,000 emails/month	Pricing above 500 subscribers per instance isn’t published as a fixed figure
Creator plan lets you self-manage sending	Advanced segmentation needs the Business tier
Agency tier covers 50 sites for a low monthly cost	Fewer built-in AI or predictive features than newer entrants

MailPoet Pricing

Prices are billed annually for 500 subscribers.

Free Plan:

• Free — up to 500 subscribers, 5,000 emails/month, MailPoet Sending Service

Paid Plans:

• Creator: $7/month (normal $8/month) — 500 subscribers, all Business features minus the MailPoet Sending Service
• Business: $9/month (normal $40/month) — 500 subscribers, unlimited emails, remove branding, segmentation, automation
• Agency: $26/month (normal $30/month) — 500 subscribers per instance, use on 50 websites

Quick Comparison: MailerLite vs MailPoet

At the same 500-subscriber size, this one’s actually close to a wash on price, and closer to a personal-preference call than a pricing decision.

	MailPoet	MailerLite
Best at	Staying inside WordPress, no second login	A more mature broadcast editor and automation builder
Where you work	Your WordPress dashboard	Separate cloud dashboard
Free tier size	500 subscribers	250 subscribers
Price at 500 subscribers	Free	$129.60/year

Good to Know: MailPoet and Mail Mint are separate plugins built by different teams, so you’re choosing between them, not stacking both. If WooCommerce-specific abandoned cart automation matters more than staying inside a familiar interface, Mail Mint’s Starter plan goes further for a similar cost.

Related read: Email Automation Tools for WooCommerce

3. Groundhogg

Groundhogg is a WordPress CRM and automation plugin that treats email as one channel among several. Instead of pricing by subscriber count, every plan charges a flat monthly fee, with no extra charge for additional contacts, users, flows, or email sends.

That flat-fee model is Groundhogg’s biggest differentiator from MailerLite. A 500-contact list and a 5,000-contact list cost the same on the same plan, since pricing is based on features, not usage.

Ecommerce, SMTP, and SMS integrations arrive on the Pro plan. Lower tiers keep core CRM and email features without those add-ons.

How Groundhogg Helps You Scale Without a Bigger Bill

• Pay the same at any list size: Subscriber count doesn’t change your monthly fee.
• Run email and CRM from one plugin: Basic includes premium support and premium flow steps on 1 site.
• Add sales and marketing add-ons (Plus): Form plugin integrations and CRM add-ons unlock on 3 sites.
• Unlock ecommerce integrations (Pro): SMTP, SMS, ecommerce, and membership integrations plus conditional logic arrive on 5 sites.
• Scale to an agency footprint: Agency adds white-label branding across 25 sites.

Pros and Cons of Groundhogg

Pros	Cons
Flat monthly price, unaffected by list growth	No ecommerce automation until the Pro plan
CRM and email combined in one plugin	Learning curve is steeper than a pure email tool
Conditional logic for advanced workflows (Pro)	Basic and Plus tiers exclude WooCommerce triggers entirely
Self-hosted, so your data stays on your site	SMS and SMTP integrations require the Pro tier or higher

Groundhogg Pricing

Billed annually. No extra charge for additional contacts, users, flows, or sends.

Free Plan:

• No free plan published; every tier is a paid monthly license

Paid Plans:

• Basic: $20/month — 1 site, premium support, basic add-ons, premium flow steps, superlinks
• Plus: $40/month — 3 sites, form plugin integrations, sales/CRM/marketing add-ons
• Pro: $50/month — 5 sites, SMTP, SMS, ecommerce & membership integrations, conditional logic
• Agency: $100/month — 25 sites, white-label branding, all integrations & add-ons

Quick Comparison: MailerLite vs Groundhogg

This is the tool I’d point a fast-growing list toward, honestly, once WooCommerce automation is in scope on the Pro plan.

	Groundhogg	MailerLite
Best at	Flat-fee CRM and email at any list size	Simple newsletter sending
Where you work	Your WordPress dashboard	Separate cloud dashboard
Contact limits	None, on any plan	Yes, tiered by subscriber count
Price at 5,000 contacts	$600/year on Pro (WooCommerce automation included)	$529.20/year

Pro Tip: Price Groundhogg against the Pro plan, not Basic, if WooCommerce automation is the reason you’re switching. Basic and Plus are built for general CRM use, not ecommerce triggers.

Related read: AI Email Marketing Tools for WooCommerce

4. GemCRM

GemCRM is a WordPress CRM built around ecommerce recovery from day one. Every tier, including the cheapest, includes unlimited contacts, unlimited email campaigns, unlimited automations, and live abandoned cart recovery.

Tiers are differentiated by the number of sites you can run it on, not by contact count or feature depth the way most email tools structure pricing. Every plan also includes SMS & WhatsApp marketing and a deal pipeline with sales CRM.

Licensing is annual, and every listed price already reflects a discount off GemCRM’s original rate.

How GemCRM Helps You Recover Revenue on a Budget

• Recover carts on every plan: Abandoned cart automation is included at every tier, starting with Solo.
• Send to unlimited contacts: No plan caps your list size or campaign volume.
• Message across channels: SMS and WhatsApp marketing are bundled in, not sold as add-ons.
• Scale by site count: Team, Agency, and Enterprise raise your site allowance, not your contact limits.

Pros and Cons of GemCRM

Pros	Cons
Abandoned cart recovery included from the Solo tier	Newer entrant with a smaller review base than established tools
Unlimited contacts, campaigns, and automations on every plan	Site-based tiers may not suit a single-site store looking for feature-based upgrades
SMS & WhatsApp marketing and a sales CRM bundled in at every level	Ecosystem of add-ons and integrations is still growing
Annual licensing with a 14-day money-back guarantee	Confirm the official domain directly before purchase

GemCRM Pricing

All plans include unlimited contacts, campaigns, automation, and integrations. No hidden fees.

Free Plan:

• No free plan published; Solo is the entry tier

Paid Plans:

• Solo: $59/year (normal $129/year, save 54%) — 1 site
• Team: $79/year (normal $179/year, save 56%) — 10 sites
• Agency: $149/year (normal $249/year, save 40%) — 100 sites
• Enterprise: $199/year (normal $349/year, save 43%) — unlimited sites

Every tier includes SMS & WhatsApp marketing, abandoned cart recovery, deal pipeline & sales CRM, email inbox, subscription forms, community support, and 1 year of updates and support.

Quick Comparison: MailerLite vs GemCRM

	GemCRM	MailerLite
Best at	Abandoned cart recovery and CRM at a low annual price	Simple newsletter sending
Where you work	Your WordPress dashboard	Separate cloud dashboard
Contact limits	None, on any plan	Yes, tiered by subscriber count
Price at 5,000 contacts	$79/year on Team	$529.20/year

Remember: Confirm the vendor’s official site directly before purchasing any newer plugin. Pricing and licensing terms on smaller tools can change faster than on established platforms.

GemCRM proves cart recovery doesn’t need a premium price tag. The next option adds SMS to that same ecommerce automation idea, from a hosted platform built for it.

5. Omnisend

Omnisend is a hosted ecommerce marketing platform that combines email and SMS in one workflow builder. It’s built specifically for online stores, with WooCommerce as one of its supported integrations.

The free plan covers 250 contacts with 500 emails and 500 web push notifications a month, similar in size to MailerLite’s free tier but with ecommerce-specific automation templates included from the start.

Standard and Pro raise the contact and email allowances and add AI features and SMS, priced by subscriber count the same way MailerLite is.

How Omnisend Helps You Combine Email and SMS

• Automate cart recovery out of the box: Pre-built ecommerce workflows need less setup than generic automation tools.
• Add SMS to the same campaigns (Pro): SMS pricing starts at $0.007, alongside advanced AI and 5 users.
• Segment by purchase behavior: Product-based segments come standard on paid plans.
• Start free at a useful volume: 250 contacts, 500 emails, and 500 web push notifications cost nothing.

Pros and Cons of Omnisend

Pros	Cons
Built specifically for ecommerce, WooCommerce included	Price climbs with contact count, same limitation as MailerLite
SMS and email combined in one workflow (Pro)	Free tier’s 500-email cap is tight for active stores
Pre-built automation templates for common ecommerce triggers	SMS pricing is variable by country and volume, not flat
Free migration in up to 5 days	Advanced AI features concentrate in the Pro tier

Omnisend Pricing

Free Plan:

• Free — 250 contacts, 500 emails/month, 500 web push notifications

Paid Plans:

• Standard: $11/month — 500 contacts, 6,000 emails/month, unlimited web push, Essential AI, 2 users
• Pro: $41/month — 2,500 contacts, unlimited emails, SMS from $0.007, Advanced AI, 5 users

Save up to 35% with annual billing. Free migration available in up to 5 days.

Quick Comparison: MailerLite vs Omnisend

	Omnisend	MailerLite
Best at	Ecommerce automation with SMS built in	Simple newsletter sending
Where you work	Hosted dashboard	Hosted dashboard
Free tier	250 contacts, 500 emails/month	250 subscribers, 2,500 emails/month
Price at 500 contacts	$11/month	$10.80/month

Good to Know: Omnisend’s pricing is subscriber-based like MailerLite’s, so switching doesn’t remove the scaling cost concern. It trades that for deeper ecommerce automation and a built-in SMS option in the same subscription.

Related read: Best Mailchimp Alternatives for Every Business Type

6. Klaviyo

Klaviyo is a hosted platform built around customer data and segmentation depth. It’s a common choice for stores with enough purchase history to justify granular behavioral segments.

The free plan covers up to 250 active profiles, with email campaigns, sign-up forms, basic segmentation, and generative AI still in beta. Paid plans start low but scale with both profile count and feature access.

Klaviyo’s strength is in predictive analytics and segment-building, not simplicity, so smaller stores may find its interface more than they need.

How Klaviyo Helps You Segment by Real Behavior

• Build segments from purchase data: Behavioral triggers go deeper than most email-first tools.
• Predict customer lifetime value: Predictive analytics arrive on the Marketing tier.
• Start cheap, scale with data: The Email plan adds 250+ integrations and A/B testing at a low entry price.
• Combine email, social, and mobile: The Marketing tier adds mobile push, in-app messages, and social engagement data.

Pros and Cons of Klaviyo

Pros	Cons
Best-in-class segmentation and behavioral data	The Email plan’s exact price at higher profile counts isn’t clear from published pricing
Predictive analytics built into Marketing	Interface has a learning curve for smaller stores
A/B testing and audience dashboards from Email	Costs can rise quickly as data and contact volume grow
Strong ecosystem of ecommerce integrations	Overkill for stores that just need basic newsletters

Klaviyo Pricing

Free Plan:

• Free — up to 250 active profiles, email campaigns, sign-up forms, basic segmentation, generative AI (beta)

Paid Plans:

• Email: $1/month* — 250+ integrations, A/B testing, audience and contact dashboards (*exact price at scale unclear from published pricing)
• Marketing: $59/month — mobile push, predictive analytics, social engagement data, onsite personalization

Quick Comparison: MailerLite vs Klaviyo

	Klaviyo	MailerLite
Best at	Behavioral segmentation and predictive analytics	Simple newsletter sending
Where you work	Hosted dashboard	Hosted dashboard
Free tier	250 profiles	250 subscribers
Entry paid price	$1/month (profile count unclear)	$10.80/month at 500 subscribers

Pro Tip: Klaviyo rewards stores with real purchase data to segment on. If your list is small and new, the segmentation advantage won’t show up yet, and a simpler tool may cost less for the same result.

Klaviyo goes deep on data. The next tool goes deep on automation and adds a full CRM layer.

7. ActiveCampaign

ActiveCampaign combines email marketing with a CRM and sales automation, aimed at stores that want more than broadcast email. Its automation builder is one of the more mature options among hosted platforms.

Pricing is confirmed at $15/month for the Starter tier at 1,000 contacts, billed annually, with higher tiers adding CRM depth and more advanced automation logic.

WooCommerce integration is available through a dedicated connector, syncing order and customer data into ActiveCampaign’s automation engine.

How ActiveCampaign Helps You Combine Sales and Email

• Automate beyond email: Standard CRM and ecommerce integrations come with Starter.
• Build advanced workflows: Unlimited automation actions arrive from Plus upward.
• Access predictive content (Pro and up): Predictive & conditional content and attribution tracking unlock at Plus and Pro.
• Scale into enterprise features: Enterprise adds custom objects, SSO, and a dedicated account team.

Pros and Cons of ActiveCampaign

Pros	Cons
Mature automation builder with deep branching logic	Starter limits you to 5 actions per automation
CRM and sales pipeline included from Starter	Pricing confirmed only at the 1,000-contact tier here
Strong WooCommerce integration via connector	Learning curve is steeper than MailerLite’s editor
Wide library of pre-built automation recipes	Advanced segmentation and unlimited automation actions require Plus or higher

ActiveCampaign Pricing

Confirmed at 1,000 email contacts, billed annually.

Free Plan:

• No free plan published

Paid Plans:

• Starter: $15/month — personalized email marketing, limited segmentation, 5 actions per automation
• Plus: $49/month — standard segmentation, unlimited automation actions, landing pages
• Pro: $79/month (Popular) — advanced segmentation, standard CRM & premium ecommerce integrations
• Enterprise: $145/month — premium segmentation, custom objects, SSO, dedicated account team

Quick Comparison: MailerLite vs ActiveCampaign

	ActiveCampaign	MailerLite
Best at	CRM and sales automation alongside email	Simple newsletter sending
Where you work	Hosted dashboard	Hosted dashboard
Contact limits	Yes, tiered	Yes, tiered
Price at 1,000 contacts	$15/month (Starter)	$17/month (Comfort)

Remember: ActiveCampaign’s pricing is tied to contact count the same way MailerLite’s is, so the scaling concern doesn’t disappear. What changes is the depth of what you get at each tier.

Related read: 13 Best ActiveCampaign Alternatives for WooCommerce

8. Brevo

Brevo, formerly Sendinblue, is a hosted email and SMS platform priced on yearly billing with a 10% discount built into every listed rate.

Starter covers 5,000 emails a month and 500 contacts for $8.08/month, but doesn’t include marketing automation. That unlocks on Standard.

Higher tiers add A/B testing, advanced reporting, and significantly more sending volume.

How Brevo Helps You Send Across Channels From One Account

• Start with email and SMS together: Starter includes both channels plus a drag-and-drop editor and AI content generator.
• Unlock automation at a low cost: Standard adds marketing automation, A/B testing, and landing pages.
• Send transactional and marketing emails together: Both live in the same account.
• Scale into enterprise territory: Professional adds 150,000 emails/month and AI segmentation; Enterprise adds custom data integrations for 1M+ contacts.

Pros and Cons of Brevo

Pros	Cons
Automation available at a genuinely low starting price on Standard	Starter’s 500-contact, 5,000-email cap suits smaller lists only
Transactional and marketing email in one account	Jump from Standard to Professional is a large price increase
AI content generator and advanced segmentation from Starter	Sales-focused add-ons (Sales Essentials, Sales Advanced) cost extra
A/B testing and click heatmaps included from Standard	Interface is less polished than some hosted competitors

Brevo Pricing

Yearly billing, 10% discount shown below.

Free Plan:

• No free plan confirmed in the pricing I reviewed

Paid Plans:

• Starter: $8.08/month (normal $9/month) — 5,000 emails/month, 500 contacts, no marketing automation
• Standard: $16.17/month (normal $18/month) — adds marketing automation, A/B testing, landing pages
• Professional: $449.08/month (normal $499/month) — from 150,000 emails/month, AI segmentation, phone support
• Enterprise: Custom — built for 1M+ contacts, custom data integrations

Quick Comparison: MailerLite vs Brevo

	Brevo	MailerLite
Best at	Email and SMS from one account, low entry cost	Simple newsletter sending
Where you work	Hosted dashboard	Hosted dashboard
Automation unlocks at	Standard, $16.17/month	Comfort, $10.80/month
Price at 500 contacts	$8.08/month (Starter, no automation)	$10.80/month (Comfort)

Good to Know: Brevo’s “Standard” tier is the one that actually unlocks automation, not “Business” or “Starter.” Confirm the tier name before comparing prices, since Brevo has renamed plans before.

9. Mailchimp

Mailchimp remains the most recognized name in email marketing, and its WooCommerce integration is mature after years of iteration. Current tiers include generative AI tools and expanded automation flows.

The free plan covers stores with under 250 contacts, and Standard, often overlooked next to Essentials, adds up to 200 automation flows and generative AI at no additional cost.

Pricing runs on both a promotional and regular rate, so the number you see depends on whether the 50%-off-for-12-months discount applies.

How Mailchimp Helps You Automate With Familiar Tools

• Generate content with AI (Standard and up): Generative AI features come at no additional cost on Standard and Premium.
• Run up to 200 automation flows (Standard and up): A meaningfully larger automation library than Essentials’ 4 flow steps.
• Integrate WooCommerce natively: Years of refinement make the connector reliable.
• Start free under 250 contacts: The free plan costs nothing at that size.

Pros and Cons of Mailchimp

Pros	Cons
Mature, well-documented WooCommerce integration	Free plan only covers stores under 250 contacts
Generative AI and 200 automation flows on Standard	Promotional pricing expires after 12 months, reverting to the regular rate
300+ integrations across every paid tier	Essentials caps automation at 4 flow steps
Recognized brand with a large support ecosystem	Premium migration services and dedicated onboarding require Premium

Mailchimp Pricing

50% off for 12 months, shown at 0–500 contacts.

Free Plan:

• Free — under 250 contacts

Paid Plans:

• Essentials: $6.50/month promo ($13/month regular) — up to 4 flow steps, 3 seats, 3 audiences
• Standard: $10/month promo ($20/month regular) — up to 200 flows, generative AI, 5 seats, 5 audiences
• Premium: $175/month promo ($350/month regular) — up to 200 flows, unlimited users/audiences, dedicated onboarding

Quick Comparison: MailerLite vs Mailchimp

	Mailchimp	MailerLite
Best at	Brand recognition, generative AI on Standard	Simple newsletter sending
Where you work	Hosted dashboard	Hosted dashboard
Free tier	Under 250 contacts	Up to 250 subscribers
Price at similar entry size	$6.50/month promo (Essentials)	$10.80/month (Comfort)

For Example: A store under 250 contacts pays nothing on Mailchimp’s free plan, while the same store on MailerLite is already past the 250-subscriber free ceiling and into a paid tier.

10. Kit

Kit, formerly ConvertKit, built its reputation among creators and has since leaned into ecommerce use cases. Its standout feature is a free plan covering up to 10,000 subscribers, with unlimited landing pages, forms, and email broadcasts.

That free ceiling is 20 times MailerLite’s 500-subscriber Comfort tier, at zero cost. Creator and Pro add automation and analytics, priced for 1,000 subscribers with savings on annual billing.

Kit’s automation builder favors simplicity over the branching complexity of tools like ActiveCampaign or Klaviyo.

How Kit Helps You Grow Without an Early Bill

• Stay free to 10,000 subscribers: No other tool on this list matches that free ceiling.
• Sell digital products on the free plan: Subscriptions and digital products are supported even before upgrading.
• Automate visually (Creator): Unlimited visual automations and email sequences unlock on Creator.
• Scale into Pro: Subscriber Signals, engagement analytics, and unlimited users arrive on Pro.

Pros and Cons of Kit

Pros	Cons
Free plan covers 10,000 subscribers with unlimited broadcasts	Creator and Pro pricing is set for 1,000 subscribers, then scales
Straightforward, visual automation builder on Creator	Fewer native ecommerce-specific triggers than Omnisend or Mail Mint
Sell digital products and subscriptions even on the free plan	Reporting is lighter than data-heavy platforms like Klaviyo
14-day free trial with free migrations	Annual billing is required to hit the advertised per-month rate

Kit Pricing

Yearly billing saves 17%.

Free Plan:

• Free — up to 10,000 subscribers, unlimited landing pages, forms, and broadcasts

Paid Plans:

• Creator: $33/month ($390/year billed annually, save $78) — 1,000 subscribers, unlimited automations, A/B test subject lines
• Pro: $66/month ($790/year billed annually, save $158) — 1,000 subscribers, subscriber signals, engagement analytics, unlimited users

Quick Comparison: MailerLite vs Kit

	Kit	MailerLite
Best at	Free ceiling and simple automation for creators	Simple newsletter sending
Where you work	Hosted dashboard	Hosted dashboard
Free tier	Up to 10,000 subscribers	Up to 250 subscribers
Price above free tier	$33/month at 1,000 subscribers	$10.80/month at 500 subscribers

Key Takeaway: A list under 10,000 subscribers costs nothing on Kit, while the same list on MailerLite costs at minimum $129.60/year and climbs to $529.20/year by 5,000 subscribers. That’s a meaningful gap if your automation needs are simple.

11. Constant Contact

Constant Contact is one of the longest-running email marketing platforms, built around simplicity for stores that don’t need heavy automation. Its Lite plan starts at $10.20/month billed annually, down from $12/month billed monthly.

Standard, at $29.75/month annually, adds automated marketing tools, and Premium, at $68/month annually, adds advanced automation and segmentation.

WooCommerce integration exists but leans toward basic sync rather than deep behavioral automation.

How Constant Contact Helps You Keep Things Simple

• Start cheap with annual billing: Lite drops to $10.20/month when billed annually, a 15% saving.
• Add automation on Standard: Automated marketing tools unlock at $29.75/month annually.
• Go deeper on Premium: Advanced automation, segmentation, and marketing tools arrive at $68/month annually.
• Manage multiple accounts: The Multi-Account tier is built for teams running 5 or more accounts.

Pros and Cons of Constant Contact

Pros	Cons
Simple, beginner-friendly interface	Automation depth is lighter than ecommerce-first tools
15% savings on annual billing across every tier	Standard and Premium pricing steps up quickly
30-day money-back guarantee on every plan	WooCommerce integration is basic sync, not deep automation
Multi-Account tier built specifically for agencies and teams	Fewer AI-driven features than newer competitors

Constant Contact Pricing

Annual billing, 15% savings shown.

Free Plan:

• No free plan published

Paid Plans:

• Lite: $10.20/month billed annually ($12/month billed monthly)
• Standard: $29.75/month billed annually ($35/month billed monthly)
• Premium: $68/month billed annually ($80/month billed monthly)
• Multi-Account: Custom pricing, for teams running 5 or more accounts

30-day money-back guarantee on every tier.

Quick Comparison: MailerLite vs Constant Contact

	Constant Contact	MailerLite
Best at	Beginner-friendly simplicity	Slightly more automation polish
Where you work	Hosted dashboard	Hosted dashboard
Price at 500 contacts	$10.20/month (Lite, annual)	$10.80/month (Comfort, annual)
Money-back guarantee	30 days	Not published

Remember: Constant Contact and MailerLite solve a similar problem in a similar way. The real decision between them usually comes down to interface preference, not a meaningful feature or price gap.

That’s the full list of 11. Next, here’s which MailerLite features each one actually takes over.

What Does Each MailerLite Alternative Replace?

Leaving MailerLite means working out which features you’ll keep and where each one will live instead. The map below checks MailerLite’s core features against all 11 alternatives.

Treat Mail Mint and MailPoet as WordPress-native options, since both run inside your existing WooCommerce install rather than adding a new hosted account.

Tool	Broadcast Email	WooCommerce Automation	Abandoned Cart Recovery	Contact Limits
MailerLite (baseline)	Yes	Connector, tier depth not published	Not built for WooCommerce specifically	Yes, by tier
Mail Mint	Yes	Native	Yes, from Starter	None
MailPoet	Yes	Native sync	Basic	Yes, by tier
Groundhogg	Yes	Pro tier and up	Pro tier and up	None
GemCRM	Yes	Native	Yes, on every tier	None
Omnisend	Yes	Native, ecommerce-first	Yes	Yes, by tier
Klaviyo	Yes	Native, ecommerce-first	Yes	Yes, by tier
ActiveCampaign	Yes	Via connector	Yes	Yes, by tier
Brevo	Yes	Via connector	Standard tier and up	Yes, by contact count
Mailchimp	Yes	Native	Yes	Yes, by tier
Kit	Yes	Basic	Limited	Yes, above 10,000
Constant Contact	Yes	Basic sync	Limited	Yes, by tier

Mail Mint and GemCRM stand out for offering abandoned cart recovery without a contact cap on any tier. The hosted ecommerce-first platforms, Omnisend and Klaviyo, go deeper on automation but bring contact-based pricing back with them.

Side-by-Side Feature Comparison of MailerLite Alternatives

Here’s every tool on one grid, so you can check it against the MailerLite features you use each week.

Tool	Runs On	Contact Caps	Automation Depth	SMS Included
MailerLite	Hosted	Yes, by tier	Moderate	No
Mail Mint	Your WordPress site	None	Deep, WooCommerce-native	No
MailPoet	Your WordPress site	Yes, by tier	Basic	No
Groundhogg	Your WordPress site	None	Deep, Pro tier up	Yes, Pro tier up
GemCRM	Your WordPress site	None	Moderate	Yes, every tier
Omnisend	Hosted	Yes, by tier	Deep	Yes, Pro tier
Klaviyo	Hosted	Yes, by tier	Deep	Yes, Marketing tier
ActiveCampaign	Hosted	Yes, by tier	Deep	No
Brevo	Hosted	Yes, by tier	Moderate, Standard tier up	Yes
Mailchimp	Hosted	Yes, by tier	Moderate	No
Kit	Hosted	Yes, above 10,000	Basic	No
Constant Contact	Hosted	Yes, by tier	Basic	No

Side-by-Side Pricing Comparison of MailerLite Alternatives

Entry prices make almost every tool look cheap. The fairer test is the plan you’d actually need at a list size that matters, so here’s each tool’s confirmed price at its most comparable tier, alongside MailerLite’s two confirmed reference points.

Tool	Entry Price	Confirmed Price at Comparable Size	Contact Caps
MailerLite	$129.60/year (500 subscribers)	$529.20/year at 5,000 subscribers	Yes
Mail Mint	$119.99/year (Starter)	$119.99/year, unlimited contacts at any size	None
MailPoet	Free (500 subscribers)	$7–$26/month at 500 subscribers	Yes
Groundhogg	$20/month	$600/year, unlimited contacts, Pro tier	None
GemCRM	$59/year (Solo)	$79/year, unlimited contacts, Team tier	None
Omnisend	Free (250 contacts)	$11/month at 500 contacts	Yes
Klaviyo	Free (250 profiles)	$1/month entry tier	Yes
ActiveCampaign	$15/month	$15/month at 1,000 contacts	Yes
Brevo	$8.08/month (500 contacts)	$16.17/month for automation	Yes
Mailchimp	Free (under 250 contacts)	$6.50/month promo, Essentials	Yes
Kit	Free (up to 10,000)	$33/month above 1,000	Yes
Constant Contact	$10.20/month annually	$10.20/month at 500 contacts	Yes

How Much You Save With Mail Mint Over Time

MailerLite’s own pricing confirms its fee climbs sharply with list size: Comfort costs $129.60/year at 500 subscribers and $529.20/year at 5,000, a real $399.60 jump. Mail Mint’s flat license doesn’t move at either size.

Since most WooCommerce stores already pay for WordPress hosting to run the store itself, that hosting cost isn’t new spend when you add Mail Mint.

The only genuinely new cost is the plugin license and, if you’re not already using one, an SMTP or transactional email service for deliverability.

Mail Mint Stack Cost (5,000 Subscribers)

Component	Cost Per Year
Mail Mint Starter	$119.99
Amazon SES (480,000 emails/year at 8 emails/month to 5,000 contacts)	$48.00
Total Year One	$167.99

MailerLite vs Mail Mint Stack: 1-Year Cost at 5,000 Subscribers

	MailerLite Comfort	Mail Mint Stack
Annual cost	$529.20	$167.99
Difference		~$361.21 less with Mail Mint (about 68% lower)

Key Takeaway: At 5,000 subscribers, using MailerLite’s own confirmed pricing, Mail Mint’s Starter plan plus a basic SMTP setup costs about $361 less per year, roughly 68% cheaper. That gap only widens further as your list keeps growing, since MailerLite’s price rises with subscriber count and Mail Mint’s flat license fee doesn’t move at all.

The Trade-Off

Cheaper doesn’t mean effortless. MailerLite runs the sending infrastructure for you, while on Mail Mint, you’re relying on your existing WordPress hosting and your own SMTP setup for deliverability.

Paid Mail Mint plans come with priority support and updates for a year, and Business and Agency tiers add multi-site licensing. Your web host still handles the server itself, the same way it already does for your store.

Savings only count if the switch actually happens smoothly. Here’s what that move involves.

How Hard Is It to Switch From MailerLite?

Leaving MailerLite is a project, not a button. Some assets export cleanly, others need to be rebuilt, and the table below shows which is which.

MailerLite Asset	Can You Move It?	Typical Replacement
Contacts	Yes, export to CSV	Mail Mint, or any tool that imports CSV
Automation sequences	Rebuild, copy the email text over, and recreate the triggers	Mail Mint’s automation builder
Landing pages	Partly, content copies, but design usually needs rebuilding	Your WordPress theme or page builder
Subscriber segments	Rebuild based on WooCommerce order and customer data	Mail Mint’s dynamic segmentation
Sender reputation	Doesn’t transfer, builds fresh on your new sending setup	A properly configured SMTP or SES connection

Contacts move with you. The rest is a rebuild, so sequencing the move matters more than speed.

Here’s the order I’d follow:

1. Export your contact list and copy your existing email sequences from MailerLite.
2. Recreate your best-performing automation in Mail Mint first, before touching anything else.
3. Point new signups and WooCommerce order events at the new automation.
4. Run both tools in parallel for one full sending cycle to confirm deliverability.
5. Cancel MailerLite once the new setup has handled a full order cycle without issues.

Once the moving plan is clear, the last decision is which tool fits the kind of store you run.

Best MailerLite Alternatives for Specific Use Cases

Eleven tools is a lot to hold in your head. These picks match the most common reasons WooCommerce store owners leave MailerLite.

Best MailerLite Alternative for WooCommerce Automation

Mail Mint is the clearest fit if abandoned cart recovery and purchase-based segmentation are the reason you’re switching. Starter includes native WooCommerce triggers with no contact cap to work around, for $119.99/year.

Best Free or Cheapest MailerLite Alternative

For a free plan with real headroom, Kit’s 10,000-subscriber ceiling beats everything else on this list at zero cost. If WooCommerce automation matters more than free subscriber count, GemCRM’s $59/year Solo tier is the stronger pick.

Best MailerLite Alternative for a Large List on a Flat Budget

Groundhogg’s flat monthly fee makes the most sense once your list is large enough that subscriber-based pricing gets expensive. Just confirm you’re pricing the Pro plan at $50/month, since WooCommerce automation isn’t included on Basic or Plus.

Best MailerLite Alternative for SMS and Email Together

Omnisend and Brevo both combine SMS with email in one workflow, at different price points. Omnisend’s Pro tier leans more ecommerce-specific at $41/month, while Brevo’s Starter includes SMS from $8.08/month.

Each pick suits a different kind of store. Here’s how to make the final call.

It’s Time to Choose the Right MailerLite Alternative

MailerLite is a genuinely capable platform for stores that just need clean newsletters and light automation. Its pricing climbs fast as your list grows, and its automation depth may not fit every WooCommerce store.

Choosing the right alternative can give you deeper WooCommerce automation, a more predictable cost as you scale, or both at once.

In the long run:

• You can choose automation depth without paying for a bigger contact tier every time your list grows.
• You can avoid paying for broadcast email features you don’t use.
• You can decide between owning your automation stack on WordPress or staying on a hosted platform.
• Most importantly, you can build a WooCommerce email strategy on a tool that actually fits your store.

If you want to remove the contact cap entirely and automate WooCommerce natively, Mail Mint gives you a WordPress-based option built specifically for that job, starting at $119.99/year.

So go ahead and take the next step. Start with Mail Mint and see how it handles your store’s abandoned carts.

Frequently Asked Questions