​What Is A Splash Page? How to Create One Easily [2025]

​You never get a second chance to make a first impression online. And if your funnel starts with a generic landing page, chances are a big chunk of visitors click away before they even see what you’re offering.

A splash page flips that around. It gives people a quick, focused entry point—something that feels relevant right from the start. Instead of overwhelming them with options or long copy, you’re simply saying, “Here’s what’s happening, here’s where you should go.”

That small shift can decide whether someone stays curious or leaves within seconds.

In this guide, you’ll learn how splash pages work, where they actually make sense in a funnel, and how to set one up in WordPress without overcomplicating things.

So, let’s go…

What is a Splash Page?

A splash page is a simple, introductory page that appears before the main content of your website or funnel. Unlike a full landing page, it’s minimal, often just a bold headline, a strong visual, and a clear action for the visitor to take.

The core purpose of a splash page is to guide people immediately in the right direction, whether that’s selecting a product, confirming their location, or highlighting a special offer.

Here are some points you need to keep in mind about splash pages:

• It’s not a homepage: Splash pages are usually temporary or campaign-focused, so they aren’t meant to rank on Google.
• Minimal content matters: Less distraction means visitors can act faster.
• First impressions count: The moment someone lands on this page can determine whether they stay or leave.
• Versatility: You can use them for announcements, lead capture, or even compliance checks like age verification.

So, by using a splash page thoughtfully, you can set the stage for a smoother funnel experience and higher engagement right from the start.

Splash Page vs Landing Page: How Do They Differ?

Now that you understand what a splash page is and why it’s useful, it’s helpful to see how it compares to a traditional landing page. Both are used in marketing, but each serves a different purpose in your funnel. Knowing the distinction will help you decide when to use one over the other.

Aspect	Splash Page	Landing Page
Purpose	Introduces your brand, campaign, or event briefly	Focuses on driving a specific action or conversion
Content	Minimal text with a strong visual focus	Detailed content with text, images, and benefits
Call-to-Action (CTA)	Limited, single clear action	Multiple CTAs or conversion points
Navigation	Almost no navigation, keeps users focused	Usually has a menu for exploring related content
Conversion Focus	Builds awareness and guides visitors	Designed to generate leads or sales
Load Time	Loads quickly due to minimal content	May take longer depending on content
SEO Potential	Low, as content is minimal	Higher, can rank with detailed content
Mobile Friendly	May not always be fully optimized	Mobile responsiveness is usually prioritized

By looking at this table, you can see that a splash page is a quick, focused entry point, while a landing page is more about persuading your visitors to take action.

Splash Pages vs Homepages: Where’s the Difference?

So, you know how splash pages differ from landing pages, it’s important to see how they compare to a homepage. While both appear at the start of a visitor’s journey, their purpose and design are quite different.

Understanding this helps you use each effectively in your funnel.

Aspect	Splash Page	Home Page
Definition	A brief, introductory page before the main content	The main page of your website that provides an overview and navigation
Purpose	Directs attention to a specific action, announcement, or choice	Guides visitors through the site and presents all key sections
Content	Minimal content with visuals or a short message	Detailed content with menus, links, and summaries of main sections
Navigation	Usually no menus, focused on one immediate action	Central hub with menus and links to explore the site
Usage	Temporary or campaign-specific	Permanent, always accessible to visitors
Design	High-impact visuals, simple layout	Balanced layout for navigation and information
Functionality	Quick CTAs, forms, or links	Offers search, multiple links, and sections for different actions
Conversion Focus	Awareness, quick direction, or early engagement	Provides context and guides users to explore further

By comparing splash pages to homepages, you can see that a splash page is about making a clear first impression and guiding visitors quickly, while the homepage gives a complete overview of your site.

Why Should You Consider Making a Splash Page?

After seeing how splash pages differ from landing pages and homepages, the next step is knowing why you’d actually use one. A splash page isn’t just for looks, it solves real problems in your funnel and improves the visitor experience from the very first click.

Here are a few reasons you should consider adding one:

1. Immediate Impact: Splash pages are designed to capture attention immediately with bold visuals and concise messages. It helps you to create a strong first impression.
2. Highlight Promotions: Use splash pages to highlight special promotions, sales, or new product launches. It ensures visitors are aware of current offers right away.
3. Gather Information: Splash pages can include forms or surveys to gather user preferences or contact information, which can help you tailor the user experience.
4. Legal Compliance: Certain industries, like alcohol or gambling, use splash pages to verify the age of visitors before allowing access to the main site content.
5. Brand Introduction: Introduce new visitors to your brand with a splash page that communicates your core values, mission, or a welcome message.
6. Event Announcements: Promote upcoming events, webinars, or launches directly to users as they land on your site. It helps to ensure maximum visibility.
7. Drive Traffic to Specific Content: Drive traffic to specific landing pages or campaigns from the splash page. It increases the effectiveness of your marketing efforts.
8. Control User Experience: Guide users through a particular journey or ensure they see crucial information before accessing the rest of your site.

When you use a splash page with a clear purpose, it’s not just another page in your funnel. It’s the first step that sets the tone for everything else.

Best Use Cases of A Splash Page in Your Funnel Journey

The use of funnel journeys can vary depending on what you are offering, your campaign plan, or your purpose.

Let us look at a few use cases to understand.

1. Splash to Guide Targeted Audience

As explained in the example earlier, you can use a splash page to guide your target audience in the right direction when you have multiple services/products to offer, and the possible audience may not have common interests.

So the page will include your brand identity, a simple greeting, and the choices as buttons.

Here’s a great example:

Here you can see

• Simple and concise.
• Minimal copy and few elements.
• Clear branding and a strong headline.
• Easy options to go to the specific product or certain page.
• No distractions with long copies or other menus.

2. Special Notice Splash Page

A special notice splash page is a fantastic way to make a quick announcement before sending your visitors to the main content.

Here’s how you might set it up:

• Start with a clear headline to get the message across quickly.
• Use a striking background image or eye-catching visuals to make it pop.
• Add a simple CTA button like “Visit Now” to guide them to the landing page or your official website.

This kind of splash page is great for creating buzz and getting visitors excited. It’s a simple way to let people know about discount codes or an upcoming event, and it can really boost engagement.

Plus, it’s an easy way to make sure website visitors are up-to-date with the latest news.

In short, a special notice can make a big impact with just a few elements. It helps you keep your audience informed and eager to explore more.

3. The Anticipation or Pre-Launch Splash Page

Often you can use a splash page to inform what is coming soon with links to get previews or sneak peeks on your upcoming launch.

For example, let’s say you host a community podcast where you invite popular people to discuss a specific topic. And let’s say someone big is scheduled to appear on the show after a month.

In this case, you can add a splash to tell everyone, “Coming Soon…… Why AI Will Die In A Decade – John Doe,” and then link to a promo video, mention the exact date and time of the show, and the podcast page with a CTA, “Add To Calendar.”

This will get many people excited about the upcoming event.

4. The Splash Quiz

Often, you can rather start off with a quick Quiz before directing the user to a special landing page depending on their answers in the Quiz.

This is similar to a Quiz funnel, except the quiz is as low as a 5-question quiz and redirects to only 2-3 different types of landing pages depending on the answers.

The splash quiz approach is quite effective if you have a single service but applicable for multiple solutions, for example, fitness center or gym memberships, online training courses, etc.

Plus, this is a great way to collect qualified leads.

5. The Splash Lead Funnel

Apart from using it in the 4 cases above, one of the best uses of a Website Splash Page is to collect leads.

The idea is to use a simplified page on which users will submit their emails with anticipation of getting something valuable soon.

For example, as an e-commerce site, you could start off with a splash stating, “Get a special discount coupon now!” followed by a field to input the email address and a submit button. Plus a button to skip this below the opt-in area.

Or, in a product launch funnel, you could use a Splash Page to run an early bird sign-up campaign where on the page, you mention the first 100 people will get 70% off.

But they have to be on the list to claim this discount. Followed by an opt-in form for name and email. This page can be used actively before any funnel as long as you have something valuable to give away.

When to Use a Splash Page for Maximum Results

When to Use a Splash Page for Maximum Results

You’ve already seen five common use cases of splash pages. But let’s be honest—you could technically skip them and run a funnel without ever creating one.

The difference is this: in certain scenarios, a splash page delivers better results than relying only on landing pages.

Scenario 1: An Agency with Multiple Services

Imagine you run an agency offering two services: Digital Marketing and Web Development. You could create three separate landing pages—one generic, one for digital marketing, and another for web development. Each could rank on Google and get its own ad campaign.

But here’s how a splash page works better:

• Lower bounce rates, higher conversions
  Instead of sending traffic to separate landing pages, you drive ads to one splash page. Visitors make a quick choice, which increases their engagement and reduces drop-offs.
• Upsell opportunities
  Along with CTAs for each service, you can add a third option—“Get Both.” This gives visitors a chance to consider your full package, which means more revenue per client.
• Easier ad tracking
  With a single splash page, setting up retargeting ads and measuring performance becomes much simpler compared to managing multiple landing pages.

Scenario 2: Early-Bird Campaigns

If you’re teasing a new product or service, a splash page can work better than a full landing page.

Here’s why:

• Present a few short bullet points about what’s coming and the problems it will solve
• Offer an exclusive discount for early adopters
• Add an email opt-in to notify people about progress and the release date

This approach creates early buzz and gives you a list of warm leads to nurture with sneak peeks and updates. When launch day comes, you already have an audience ready to buy.

The Bottom Line

Splash pages aren’t a replacement for landing pages, but in the right situations, they deliver stronger ROI. They shine when your goal is:

• Segmenting traffic
• Generating leads
• Reducing bounce rates
• Creating hype for a launch

Think about your marketing strategy and decide where a splash page would add the most value. Used smartly, it can be the difference between a visitor clicking away or converting into a customer.

How to Add A Splash Page to Your Sales Funnel in WordPress

Now, let us look at how you can optimize a sales funnel using a splash page.

Creating a splash page is a grand solution for you, and this approach is now being recognized by renowned brands, also, which I will discuss in a later section.

Now, let’s start a splash page design using an amazing WordPress plugin, WPFunnels.

1. First, Install WPFunnels.
2. Here, I am assuming that you want to sell your product and also increase the amount of sales by offering your customers upsells and downsells. You can do this from a single funnel canvas of this plugin. All you have to do is- choose your template.
3. Then, design a 5-step funnel journey: Landing Page > Custom Page > Checkout Page > Upsell > Downsell > Thank You Page.

4. Now, start designing your landing page as a splash page.
   
   -Start with a clear headline that communicates your value proposition in a concise and compelling way. For example, “Shop Our Sustainable Collection Today!“
   
   – Use high-quality images to showcase your products and align with your brand image
   
   – Include a prominent CTA button that stands out from the rest of the page. For example, you want to give a discount to attract your target customers who are students. Which could be
   
   “Shop Now” or “Get 10% Off Your First Order.”
   
   – Thus, you can customize your splash page in a way that aligns with your brand. Here is the outlook of my splash page, which I created with this amazing tool.

Also, you can customize your next funnel journey in your own way. If you want to give an order bump offer, upsell, downsell, you can customize those pages accordingly.

If you want to collect leads and automate nurturing from this funnel canvas, you have to integrate Mail Mint in this plugin and set triggers. So, you have already realized how effective and easy this splash page could be for your sales funnel.

And, this is a proven way as renowned brands use this splash page for different purposes.

Things to Keep in Mind While Creating Splash Pages

Now that you know how to create a splash page, the next step is making sure you create them the right way. A well-designed splash page should guide visitors instantly without making them feel blocked or distracted.

Here are the key things you need to keep in mind:

• Keep it short
  Limit text to only what’s necessary—headline, sub-headline, and a single action. Too much information will push visitors away before they even start.
• Use one clear goal
  Every splash page should have one purpose, whether that’s driving people to a service page, collecting emails, or promoting a sale. Don’t mix multiple goals.
• Make the CTA obvious
  Buttons should be easy to find and use clear wording like “Shop Now” or “Join the List.” Avoid vague text that leaves visitors guessing.
• Prioritize visuals
  Since the content is minimal, your visuals carry more weight. Use images, graphics, or colors that connect with your brand and grab attention immediately.
• Keep the load speed fast
  A splash page that takes too long to load will kill conversions. Optimize images and avoid heavy scripts so it opens instantly.
• Stay mobile-friendly
  Most visitors will see your page on a phone. Test the design on smaller screens to make sure the layout and buttons work smoothly.

When you apply these best practices, you’ll create splash pages that not only look good but also serve their real purpose—getting people to take action quickly.

Some Real-life Website Splash Page Examples

Here is a list of brands that used the splash page effectively.

1. Zara

Purpose: Language and region selection for a brand with stores in 96 countries.

Notable Feature: Impressive imagery to dazzle visitors.

2. Yeezy (Adidas)

Purpose: Preempt visitors’ disappointment by announcing a sold-out limited edition model.

Notable Feature: Creates excitement and exclusivity around the product.

3. Smooth Hound Smith

Purpose: Provides quick access to tour dates, new material, mailing list, and social media.

Notable Feature: Clear and concise roadmap for common actions with background video and reviews.

4. Glassful

Purpose: Promotion of a special event (first birthday party) with a call to action to RSVP.

Notable Feature: Lightweight and straightforward event invitation.

5. Resn

Purpose: Showcases creativity and fun, acting as a filter to attract or repel potential clients.

Notable Feature: Breaks traditional splash page rules with an engaging and imaginative journey.

Remember, with the right splash page and funnel strategy, you can drive more conversions and grow your business easily.

Conclusion

In this article, I have compiled every possible way a splash page can enhance your marketing efforts. Most of the renowned brands have already utilized the potential and they also got remarkable success and growth.

For optimizing your sales funnel with splash pages, WPFunnels is a fantastic WordPress plugin for creating captivating pages. Renowned brands have already seen success using these pages effectively.

So, if you want to improve your funnel’s performance and engage your audience better, consider adding splash pages with WPFunnels. It’s a proven strategy to drive more sales and growth for your business.

** FAQs **

1. What is a splash page on an app?

It’s the introductory screen that appears when you open an app, often used to show branding or confirm user details before the main content loads.

2. What is also known as a splash page?

It’s sometimes called an intro page, welcome page, or launch page, depending on the context and how it’s used.

3. Why is a splash page important in a web page?

It grabs attention immediately, directs visitors toward a specific action, and sets the tone for the rest of the browsing experience.

4. How much does a splash page cost?

The cost can range from free with DIY tools to several hundred dollars if you hire a designer or developer to create one professionally.

5. What is a splash page in a graphic novel?

It’s a full-page illustration that highlights a dramatic moment, often used to emphasize key action or introduce a major scene.