A note from Lincoln, Founder of WPFunnels
Next Wednesday, April 22nd, I’ll be flying from Amsterdam to Palermo, Sicily, to join the first-ever Checkout Summit on April 23–24, and WPFunnels is proud to be there as a microsponsor.
If you haven’t heard of Checkout Summit yet, here’s what makes it different from every other WordPress or ecommerce event: it’s small on purpose. Rodolfo Melogli of Business Bloomer designed it that way. Just 150 people. Two days. No livestream, no recordings, no massive expo hall. Just the developers, agency owners, plugin makers, and merchants who actually shape how millions of WooCommerce stores operate in the real world.
The Woo core team is sending James Kemp to keynote. Speakers include Katie Keith from Barn2, Maciek Palmowski from Patchstack, and a lineup of operators whose work I’ve admired from a distance for years. The kind of room where the conversation at the coffee break is often more valuable than the sessions themselves.
Why we’re sponsoring
Honestly, the sponsorship isn’t the point. The logo placement is fine, but that’s not why we’re participating.
I am participating in person because after years of building the WooCommerce ecosystem, it’s time to show up for it.
When you build plugins, it’s easy to drift into a private relationship with your own roadmap. You ship features. You watch your analytics. You read blog posts from the community. But there’s a specific kind of understanding you can only get by being in the same room with the people whose perspective shapes the ecosystem — the agency owners choosing which plugins to deploy for clients, the core contributors deciding what belongs in WooCommerce itself, the merchants living with the gap between what the platform promises and what it delivers.
That understanding is the thing I can’t get from a screen. So I’m going to get it in person.
What we want to learn
I’m going in with three specific questions I want to hear real answers to, from real people who have lived them:
- How do agencies actually build their conversion stack for new WooCommerce clients? Not the marketing version — the real version, with all the tradeoffs and workarounds.
- What are the plugin makers we respect actually worried about right now? Which engineering problems are they spending their hours on? Where do they see the ecosystem going?
- Where are the real gaps? The problems WooCommerce store owners live with every day that none of us have solved well yet.
I’ll come back and share what I heard. Some of it will likely shape our roadmap at WPFunnels. All of it will be worth hearing.
If you’re going, find me
If you’re one of the 150 heading to Palermo, please come say hi. I’ll be the founder with the Bangladesh-via-Netherlands background, asking too many questions. I’d much rather learn from you than pitch at you.
And, if you’re not going, do us a favor — drop one observation about the WooCommerce ecosystem in the comments below. Something that took you years to figure out but now feels obvious. I’ll bring the best ones to Sicily with me and report back what I heard.
See you in Palermo.
Curious about what we’re building at WPFunnels in the meantime? Here’s how our users are adding 15–30% to AOV without any new traffic. Or book a quick call if you want to explore whether WPFunnels fits your store.
