October is here, and Halloween 🎃 is just around the corner. If you’re in e-commerce, now is the time to prepare your Halloween marketing ideas.
Last year, Halloween spending hit a record $12.2 billion, showing the huge potential for boosting your revenue.
In this guide, I’ll cover 5 easy-to-implement Halloween marketing ideas that have proven successful for many e-commerce businesses.
After reading, you’ll know exactly how to apply these strategies to maximize your Halloween sales.
So let’s dive in,
What is Halloween Marketing?
Halloween marketing refers to the promotional strategies you can use during the Halloween season to attract customers, boost engagement, and increase sales.
These deals & discount campaigns often include themed visuals, time-limited offers, and festive content to tap into the Halloween spirit and create a sense of urgency among your audience.
For example, you launched a “Fright Night Fashion” campaign for your clothing store, where you offer discounts on costumes and themed apparel.
You could create a spooky landing page that showcases your Halloween-related products and engage your audience with a social media contest for the best-dressed customer.
5 Halloween Marketing Ideas to Boost E-Commerce Sales
Since Halloween is just around the corner, it’s important to remember that many products sold during this season are Halloween-themed.
However, that doesn’t mean you can’t benefit from this occasion with other products. You just need to be creative in your approach to connect your offers to the Halloween spirit.
Let us look at 5 Halloween marketing ideas closely so that, no matter what type of products you sell, in most cases, you will still be able to benefit from holiday promotions.
1. Curate a Special Halloween Category with Offers
As Halloween approaches, consider curating a special category for your store filled with Halloween-related products.
Items like costumes, candies, and party supplies are usually in high demand during this festive season. If you’re stocking these items, expect high traction and increased brand visibility.
If your products aren’t directly Halloween-themed, don’t worry, You can still embrace the Halloween spirit.
For example, if you sell t-shirts, add some Halloween-themed t-shirts to your offerings. If shoes are your specialty, consider stocking orange or themed footwear.
You could also create time-limited offers on select items, even if they aren’t Halloween-specific, to capture your customers’ attention.
To promote these offers effectively, create a category titled “Halloween Specials” and feature it prominently on your menu.
Use captivating visuals and Halloween-themed banners on your homepage to draw in visitors. Don’t forget to share this category on your social media channels to reach a wider audience.
Enhance the shopping experience by planning a funnel journey to encourage further purchases. Set up a post-purchase offer where, after someone buys from the Halloween category, they receive an additional discount on a related product.
Since they’ve already shown interest, they’re more likely to buy again, especially with the added incentive of a discount product range.
If you’re a WooCommerce user, tools like WPFunnels can help you create this funnel. You can also implement email marketing strategies by sending product recommendation emails featuring more Halloween offers.
Overall, the goal is to effectively promote and recommend products from your special Halloween category to ensure a successful Halloween campaign.
2. Run a Store-wide Halloween Discount
A site-wide Halloween promotion is a pretty common tactic but you can’t ignore it because it always works.
Statistics show that 34% of all Halloween sales in October come from online stores.
It’s simple. Decide on a discount percentage that you plan to offer on all products during the Halloween week. Then prepare your promotional materials to reach more potential buyers.
For example, We gave 30% store-wide discounts on our all products (WPFunnels & Mail Mint).
![5 Halloween Marketing Ideas To Double Your Revenue [2025] 10 Halloween Deals Discounts](https://getwpfunnels.com/wp-content/uploads/2023/10/Halloween-Deals-Discounts-1024x538.webp)
Following are a few Halloween marketing ideas for your store you can effectively promote:
- Create a discount banner: Design an eye-catching banner for your homepage to showcase your Halloween offer. This will grab your visitors’ attention and boost brand awareness.
- Send emails: Reach out to your email list with a fun Halloween-themed email about your special offer. Engaging content will encourage your subscribers to take advantage of the discount.
- Use a notification bar: Add a notification bar on your website to alert every visitor about your Halloween discount. This ensures customers won’t miss out on your exciting offer!
- Share on social channels: Promote the discount on your social media platforms to connect with a wider audience. Engaging posts will help increase user engagement and attract new customers.
- Run paid ads: Use targeted ad banners to promote your Halloween offer to potential customers. This strategy enhances your visibility and creates more sales opportunities for your business.
3. Organize A Mystery Trick Or Treat Contest
Here’s a fun and engaging way to boost sales during your Halloween marketing campaign. Create a “Mystery Trick or Treat” contest where customers who spend a certain amount receive a surprise gift.
For example, you can set a spending target, like $200, and anyone who reaches that amount gets a special Mystery Box.
Inside the Mystery Box, offer a mix of exciting Halloween-themed gifts. You can tease possible items like a chocolate bundle, a Joker mask, a Halloween decoration, or even a 50% Halloween discount for your next purchase.
Giving hints about the possible gifts will create excitement and encourage customers to spend more to hit the target.
To promote this Halloween promotion idea, use multiple channels. Post about it on your social media accounts with eye-catching visuals, add a banner to your homepage, and send out emails to your subscribers.
This not only creates a sense of fun but also boosts engagement and sales. It’s a simple and creative marketing idea for Halloween that can attract attention, create buzz, and increase customer participation.
By making it part of your overall Halloween advertisement strategy, you can reach a wider audience and add a memorable experience to your Halloween marketing tips toolkit.
4. Build a Special Halloween Sales Funnel
This tactic is somewhat similar to the first tactic in this guide but with a slight addition – a custom landing page and checkout page for Halloween sales.
Let me explain.
Suppose you have stocked your e-commerce site with a lot of Halloween-themed products. What you can do is you can prepare a special landing page where you will only list down these products and design the whole page to match Halloween.
Next, you can also prepare a custom checkout page just for your Halloween products. Here, you can make order bump offers on specific Halloween products right on the checkout page.
You can further tie it up with post-purchase upsell offers that relate to these products.
Once you have the sales funnel in place, you can run paid Ads and Halloween email marketing campaigns to drive traffic to this special landing page.
5. List Halloween Products On Popular Sites
Apart from focusing on promoting through your site only, you may look for external sites that can help drive traffic to your site.
First, you can list your products on popular marketplaces such as Google Shopping, Facebook Dynamic Ads, eBay, Amazon, etc., or any local online marketplace. This will let you reach a broader audience and increase your chance of converting more prospects.
Second, you can look for requests on SourceBottle, Connectivity, Featured, Responsa, and other PR platforms & magazines to suggest the best product(s) and Halloween offers.
You can submit some of your products as a response to these and get a chance to be featured on high-traffic web pages.
Overall, these two approaches can help a lot to spread the news about your Halloween offer and products.
Conclusion
As you saw, it is not so difficult to get ready with your Halloween marketing plans. All you need to do is follow these ideas and you will start getting significant sales.
But it’s a lot easier said than done. How easily you can implement these ideas will depend on which platform or CMS you use for your website.
If you use WordPress for your e-commerce site, then it’s a lot easier to set up these tactics with the plugins WPFunnels & Mail Mint. If you haven’t checked them out yet, then do take a look.
Now, it’s time to start preparing for Halloween. Go ahead and start getting ready to achieve Halloween sales today.
** FAQs **
When should I start marketing for Halloween?
- You should start your Halloween marketing 4-6 weeks ahead of the holiday to boost brand awareness. This timeframe allows you to engage your target audience effectively. Planning early ensures you capitalize on the sales opportunities that arise during this festive season.
How do I post for Halloween as a business?
- For Halloween posts, create engaging content that captures attention and promotes a festive atmosphere. Share ideas like costume pictures, run customer appreciation giveaways, and highlight your Halloween-themed content. Using relevant hashtags will help connect with your new audiences and boost user engagement.
Is Halloween a big business?
- Absolutely, Halloween is a major business opportunity, with consumers spending billions on costumes, decorations, and party supplies. This holiday drives significant sales for even the biggest brands. It enhances customer satisfaction and retention rates. Embracing Halloween can lead to lasting business success.
How does Halloween affect the market?
- Halloween significantly impacts retail and e-commerce markets by driving a surge in seasonal sales. Businesses experience increased cash flow and opportunities to acquire new audiences. This holiday helps brands leverage their product offerings and create a memorable experience for customers.
What is a short slogan for Halloween?
- Consider using catchy slogans like “Spooktacular Savings Await!” to grab customer attention. A fun phrase encourages exploration of your Halloween-themed content and promotions. Choose a slogan that reflects your brand’s personality and captures the festive spirit while rewarding customers.