Best WordPress Form Builder Plugins

7 Best WordPress Form Builder Plugins

The process of lead generation varies from business to business, depending on what data you need to collect.

Some are fine with the basics – an email, name, and phone number. But If you wish to collect more data to get qualified leads, then it is crucial to use a good form builder that will allow you to prepare a lead collection form with all the right fields.

Maybe you want to create a survey form before booking an appointment, a quiz form to direct the prospect to the right offers depending on their answers or simply want to collect additional information.

Whichever it is, you have to choose a form builder that gives you the option to

  • add as many fields as you want,
  • create and embed a form anywhere on the website,
  • can be connected to your automation tool for email campaigns,
  • and most importantly, easy to use with a less learning curve.

Today, you will look at the 7 best WordPress form builder plugins that will help you build the best forms to collect qualified leads easily. After reading this article, you will be able to choose a form builder that suits your needs.

So let’s begin.

7 Best WordPress Form Builder Plugins

Following are some of the best WordPress form builder plugins out there. They all have their own unique features and are ideal to collect any type of data. So let us look at each of them more closely.

1. Forminator – Brilliant WordPress Form Builder

Forminator - WordPress Form Builder
Forminator – WordPress Form Builder

Forminator is one of the best WordPress form builder plugins out there that comes with several advanced features, that you would normally pay to get, for free!

The plugin is a hidden gem that comes with amazing features that include polls for quiz forms, conditional logic to view fields, conditional redirection based on the data submitted, and many more.

It is one of the ideal plugins to create conditional lead forms when you want to create a quiz funnel, survey funnel, or even affiliate bridge funnel.

More Amazing Features

  • Drag and drop blocks
  • Calculations to implement conditions
  • Analytics on lead generation success
  • Lead capture forms
  • Q/A fields with predefined answers
  • Full-form design customization
  • Accept payments via Stripe & Paypal

and many more


Forminator integrates with the following automation tools:

  • HubSpot
  • Campaign Monitor
  • ActiveCampaign
  • Google Sheets
  • Zapier
  • Trello
  • MailChimp
  • AWeber
  • Slack


Forminator comes on a freemium model and the following are their pricing plans:

  1. Forminator (Free) from the WordPress repo
  1. Forminator Pro – Monthly Plan: $7.50

= Get Forminator Pro =

2. WP Forms – Beginner-Friendly Form Builder

WPForms  - WordPress form plugin

WPForms is considered the number 1 form builder in WordPress by many. With over 5 million active users, there’s hardly any argument there.

The plugin focuses on allowing beginners to create forms without worrying about custom codes or complicated settings.

It has every feature you need to create lead forms such as a drag-and-drop form builder, custom fields with validation, radio buttons with conditional logic, and many more.

It is also well-known for its Form Abandonment feature which allows you to save and reach back to prospects that have inputted their email but did not submit the form. This is unique and helps you avoid losing potential clients who may have gotten busy and failed to submit the form.

More Amazing Features

  • Pre-build form templates
  • Custom action after form submission
  • Mobile responsive
  • File Uploads
  • Milt-page forms
  • Conditional logics
  • Geolocation
  • Password protected forms


WPForms is fully compatible with several popular email tools:

  • Mailchimp
  • Aweber
  • Drip campaign
  • Active Campaign
  • Hubspot CRM
  • Sendinblue etc.


WPForms comes on a freemium model and the following are their pricing plans:

  1. WPForms (Free) from the WordPress repo
  1. WPForms Pro – Annual Plans: $99 – $599

= Get WPForms Pro =

3. Gravity Form – Advanced Premium WordPress Form Builder

Gravity Forms - Premium WordPress Form Builder

Gravity Forms is one of the few premium WordPress form builders that many consider the best investment. The plugin offers a ton of cutting-edge features and functionality, along with supporting developers in creating complex form-related solutions.

It comes with a lot of useful core features and numerous add-ons to create any form, whether it is for lead generation, survey, contact form, payment form, etc.

Besides having a notable WordPress-friendly UI, the plugin is well known for its versatile conditional logic implementation. You can create dynamic form fields, use custom parameters to define conditions, connect multiple forms, and many more.

More Amazing Features

  • Drag-and-Drop Builder
  • Export/Import forms
  • Multi-Column layouts
  • Pagination forms
  • Merge tags
  • Email logic
  • Field validation
  • File Uploads
  • Calculations
  • Digital Signatures

and many more.


Gravity forms integrate with several popular tools that include,

  • MailChimp
  • ActiveCampaign
  • Zoho CRM
  • Campaign Monitor
  • Zapier
  • Drip

and many more.


Gravity Forms is a 100% premium plugin with the best features in form builders and several useful add-ons.

  1. Gravity Forms – Annual Plans: $59 – $259

= Get Gravity Forms =

4. Ninja Forms – Drag And Drop Contact Form Builder

Ninja Forms - Contact Form Builder

Ninja Forms is a complete WordPress form plugin with a set of intricately designed features, that enables you to create any type of form.

The core plugin is completely free of cost. However, when necessary, you can install paid add-ons to increase Ninja Forms’ functionality. The plugin has a large number of methods and hooks that make it simple for developers to add their own functionality and devise meaningful lead gen forms.

And this makes the tool so much more desirable because you only pay for what you need. No need to spend hundreds of dollars to get many features you probably won’t use in the future.

Its most notable addon is the “Use Management” addon which allows a user to collect leads and manage respective accounts for each of them. This helps to plan advanced lead journeys for the prospects.

More Amazing Features

  • Drag and drop form builder
  • 27+ field types
  • Custom form templates
  • Submission exports
  • Custom email notifications
  • Google reCaptcha support
  • Export and import forms
  • Shareable public form links


Ninja Forms is fully compatible with a number of well-known email marketing and CRM programs, including

  • Mailchimp
  • Zoho CRM
  • Aweber
  • Constant Contact
  • Capsule CRM
  • Campaign Monitor
  • ConvertKit
  • MailPoet


NinjaForms comes on a freemium model + paid add-ons, and the following are their pricing plans:

  1. NinjaForms (Free) from the WordPress repo
  1. NinjaForms Pro – Annual Plans: $99 – $599
  1. 11 Paid Addons – Annual Plans: $49 – $129

= Get NinjaForms Pro =

5. Fluent Forms – Advanced WordPress Form Builder

Fluent Forms - Form builder for lead generation

Fluent Forms is an amazing form builder plugin that has grown to become a favorite for many out there. Thanks to its simple UI and a drag-and-drop form builder, Fluent Forms allows you to create a meaningful form real quick.

One of its notable features is the multi-column form customizer. Other than simply placing one field after another with no control in design, Fluent Forms has the option to create multiple columns on the same form. So you may include some group of fields in two columns, some in three, or keep them in single columns – your choice.

But this is just 1 feature that highlights the level of its customization control. The plugin has tons of other amazing features that include conditional field display, custom pay forms, and custom form steps.

Another advantage you have with Fluent Forms is that the makers of the plugin also have a CRM of their own called FluentCRM, which is one of the best CRM tools in WordPress. And Fluent Forms has direct integration with it, making the lead generation process much easier.

More Amazing Features

  • Visual reports of data based on entries
  • Customizable placeholders in contact forms
  • Automatic confirmation of form submission
  • Conditional logics
  • Reusable form templates
  • Restrictive email notice
  • Mobile responsive form
  • Developers’ action hooks


WP Fluent Forms has complete integration with some great email tools. Let’s have a look.

  • MailChimp
  • Mailerlite
  • FluentCRM
  • Hubspot
  • GetResponse
  • Zoho CRM

and many others via Zapier.


Fluent Forms comes on a freemium model and the following are their pricing plans:

  1. Fluent Forms (Free) from the WordPress repo
  1. Fluent Forms Pro –
    Annual Plans: $59 – $199
    Lifetime Plans: $299 – $899

= Get Fluent Forms Pro =

6. WS Forms – Lightweight WordPress Form Builder

WSForms - Lightweight WordPress Form Builder
WSForms – Lightweight WordPress Form Builder

WSForm is a promising plugin for creating forms in WordPress. The plugin focuses on clean codes and lightweight rendering of contact forms with full control over customizations.

Apart from Gutenberg integration, the plugin has a few great features, one of which is the Calculation Engine. This feature allows you to execute mathematical operations on fields along with intricated trigonometric calculations, and then set up conditional actions based on the results. This is very useful when creating booking forms and taking reservations.

More Amazing Features

  • Drag and Drop Layout Editor
  • Gutenberg Block
  • Cloudflare Turnstile Captcha
  • Google reCAPTCHA
  • Customize Appearance
  • Data Sources
  • Multiple Tab Forms
  • Single Click Templates
  • Conditional Logic


WSForms integrates with tons of automation tools that include,

  • Mailpoet
  • Mailer Lite
  • Hubspot
  • Get Response
  • Zoho CRM
  • Active Campaign
  • SendinBlue, etc.


WSForm has a light version and a Pro version with advanced features. Their pricing plans are:

  1. WSForm Lite from the WordPress repo
  1. WSForm Pro – Annual Plans: $59 – $249

= Get WSForm Pro =

7. Contact Form 7 – The Simplified Content Form Builder

Contact Form 7 - Form Builder
Contact Form 7 — Form Builder

Contact Form 7 is considered the ancestor of all form builders in WordPress. It’s one of the oldest and most popular form builders with over 5 million active users.

The plugin’s main agenda is that you shouldn’t be paying for a form builder to create simple contact forms. And simplicity is its best feature. If you wish to use a simple form builder to create a lead form without all the flashy features and just for creating a straightforward lead form, then this is a great plugin for you.

More Amazing Features

  • Rady-to-use contact form to add to your posts and pages.
  • Google reCaptcha support
  • Compatible with any WordPress theme


The plugin integrates with the following automation tools:

  • ConstantContact
  • Sendinblue


Contact Form 7 is 100% free.

= Get Contact Form 7 =


As you saw above, there are tons of amazing WordPress form builders out there, and it’s really difficult to point out which one is the best.

Each of them has its own specialty, and you will have to take time to decide on which one is suitable for you.

So go ahead and find out which is the best WordPress form plugin that suits your business requirements and start planning your next lead generation campaign.

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Sakiba Prima

Sakiba Prima, the Content Editor at WPFunnels is passionate about making WordPress work wonders for your business. With a flair for simple yet effective sales & marketing tactics and handy tooltips, she turns complex ideas into easy reads.

Sakiba Prima

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