Creating funnels can feel expensive and overwhelming, especially in WordPress. Crafting high-converting pages often requires a combination of technical expertise, design skills, and premium tools.
In fact, over 570,000 websites today rely on funnel-building tools to drive conversions.
Luckily, there are 4 amazing WordPress funnel builder plugins available completely free. You can download them from the WordPress repository and start building them right away.
Each plugin offers unique features, so it’s essential to find the one that fits your niche best.
In this article, you’ll explore 4 user-friendly plugins designed to help you create high-converting funnels effortlessly.
Before you dive into the details of each one, here’s the short version so you can decide fast, then read on for the full breakdown.
Quick answer: For a WooCommerce store, the best free WordPress funnel builder is WPFunnels. It’s the only one of the four covered here that pairs a full visual funnel canvas with a working order bump and one-click upsell on the free plan. One Click Upsell Funnel also keeps bumps and upsells free, but it only adds offers to a checkout you’ve already built. It doesn’t build funnel pages the way WPFunnels does.
Quick Comparison: Best Free WordPress Funnel Builders
Quick Comparison: Best Free WordPress Funnel Builders
| Plugin | Free Plan Limits | Visual Canvas | Order Bumps Free | Best For |
|---|---|---|---|---|
| WPFunnels | Up to 3 funnels + 3 store-wide checkouts, 1 order bump + 1 upsell per funnel | Full canvas | Yes | WooCommerce store owners who want to see the whole customer journey before building it |
| CartFlows | Up to 3 funnels, checkout customization only | List-based on free, Canvas Mode is Pro only | No, Pro only | Checkout page optimization |
| FunnelKit | Unlimited funnels, list view only, no order bumps, upsells, or A/B testing | No on the free plan, Canvas Mode is Pro only | No, Pro only | Store owners who want a companion automation plugin from the same company |
| One Click Upsell | No funnel cap, unlimited order bump and upsell offers, but it doesn’t build funnel pages itself | None, it’s not a funnel builder | Yes, order bumps and upsells both free | Adding order bumps and upsells to an existing checkout without building a full funnel |
Key Takeaway: Three of these four plugins are full funnel builders. Only one of those three, WPFunnels, also leaves order bumps and upsells switched on for free. The other two make you choose between building a full funnel or getting the revenue features, not both, until you upgrade.
If you want a free WordPress funnel builder that lets you plan your full customer journey, from landing page to WooCommerce funnels to checkout, before you build a single page, WPFunnels is built for exactly that. It’s the only plugin on this list with a true visual canvas in the free version, which is why it tops this list.
With the short version out of the way, let’s get into what a funnel actually is and how each of these four plugins stacks up.
What is a Sales Funnel?
Before you dive into the tools, let’s quickly understand what a funnel is and how it works with a simple example.
A funnel is your step-by-step guide to turning prospects into paying customers. It helps you qualify leads, nurture them, and ultimately drive revenue.
For example, you can offer a free course to people in your niche. Once they sign up, you have their email to send them irresistible offers for paid courses later.
Or, when someone buys a product, you could recommend a special deal to encourage them to add more to their cart.
The goal is to guide your prospects through the journey, turning them into loyal customers who not only buy once but keep coming back for more.
A Funnel Is Just One Part of Your Marketing
It’s easy to mix up a marketing funnel with the funnel you build with a plugin like this one. Here’s the difference: what you build here is just one part of your overall marketing funnel.
This is the stage where your leads are ready to buy, and your job is to guide them to purchase while encouraging them to spend more.
Let’s make it practical.
Suppose you run an e-commerce store selling vintage T-shirts for people aged 15-30.
This group spends a lot of time on Facebook, so here’s how you can create a simple, effective sales funnel with a landing page funnel builder:
- Create an attractive landing page: Showcase your new T-shirt design with a clear call-to-action.
- Add an order bump offer at checkout: Encourage the buyer to grab a 5% discount if they buy two shirts instead of one.
- Include a second-order bump: Suggest a related product (like accessories) that they can add with one click.
- Set up a Thank You page: Make them feel valued after their purchase.
Once your funnel is ready, run a Facebook ad targeting your audience. When someone clicks, they’ll land on your page, ready to start their buying journey.
With the right WordPress funnel builder, you’re not just selling a product, you’re increasing your average order value and creating an easy customer experience.
Benefits of Having a Sales Funnel
If you’re still unsure why a funnel builder is worth using, let me show you how it can transform your business.
With the right strategies, your funnel can take prospective customers from casual website visitors to loyal buyers. Here’s how:
- Attract and engage your target audience: A well-crafted landing page funnels attention to your specific products or services, driving more leads and potential customers.
- Boost conversion rates: Guide prospective buyers through the buying journey with custom steps like order bumps, upsells, or global funnel checkouts.
- Increase average order value: WooCommerce customers, for example, often spend more with upsell offers or discounts on higher quantities.
- Simplify lead generation: Use a lead generation funnel to capture emails, then nurture those leads with a free email marketing plugin like Mail Mint.
- Improve retention with email funnels: Send personalized follow-ups, new offers, or blog updates to keep your loyal customers engaged.
- Maximize revenue for eCommerce businesses: Offer related products or limited-time discounts during checkout to make the most of every sale.
- All-in-one management: Free WordPress funnel builder plugins like WPFunnels and FunnelKit Funnel Builder Pro let you design and manage your funnels from your WordPress dashboard easily.
- Scalable marketing strategy: A WordPress funnel builder helps you test different offers and strategies, adapting to your target audience over time.
Whether you’re promoting a target product, driving more customers, or just starting your online store, an engaging funnel is essential to grow your business and revenue.
Now, let’s explore the best free WordPress funnel builder plugins to help you get started.
Best Free WordPress Funnel Builders to Boost Your Revenue
The 4 funnel builders I’ll be sharing today are great options for you.
I compared each plugin by installing the free version, building a sample funnel, reviewing the available templates, testing page builder compatibility, and checking how much was actually usable without upgrading to Pro. Specifically, I looked at:
- Ease of setup
- Whether the free version is actually usable day to day or just a crippled trial
- Template quality and coverage
- WooCommerce compatibility
- Page builder support
- How well each handles a real store with more than a handful of products
It also helps you convert visitors into paying customers. I know how important it is for your funnel to work seamlessly, so you can focus on growing your business.
Let’s dive in and explore these options.s,
1. Easiest Sales Funnel Builder for WordPress – WPFunnels
If you’re looking for an easy-to-use funnel builder with a visualized funnel planner, WPFunnels is the best choice.
WPFunnels also gives you full control over the checkout flow. You can replace the default WooCommerce checkout with a custom design and add an order bump or one-click upsell to increase average order value, without hiring a developer.
For example: Take a $50 order with $35 in combined costs (product, shipping, and acquisition cost). That leaves $15 in profit. Now add an order bump and an upsell that push the same order to $65. Costs rise to about $45, since only the product and shipping costs grow. The acquisition cost stays the same because you already paid to win that customer. The result: $20 in profit, roughly a 25% increase, from the same buyer.
WPFunnels comes with a visual funnel planner where you can plan your funnel steps more efficiently. CartFlows and FunnelKit both have their own canvas-style views too, but WPFunnels is the only one of the three that includes it in the free version instead of gating it behind Pro.
Once you have planned a journey, you can then easily design the funnel pages within your WordPress site using your preferred page builder.
The best part of WPFunnels is everything in the plugin is simplified. You do not have to go back and forth within every step page to define the journey.
You control the whole funnel functionality from a single visualized dashboard, including deciding the number of steps, choosing the offer product or products, and configuring the offers.
A visual funnel helps you spot missing steps before your visitors do. You can see where people enter, what they see next, and how each page connects, which makes it much easier to build a funnel that feels like one continuous journey.
This deserves its own guide, and we’ve written one: 10 Proven Ways To Increase Average Order Value On WooCommerce.
Exclusive Features:
- Drag-and-drop canvas to build funnels easily
- Pre-made funnel templates
- Order bump offers at the checkout
- Dedicated discounts for funnel products
- Opt-in form to collect leads
- UTM parameters support
- Compatible with major page builders
WPFunnels Pros:
- Planning a funnel visually is crucial, and WPFunnels makes it possible without any external tool
- It comes with pre-made templates for several niches
- It reduces the funnel-building time to less than 15 minutes
- The plugin makes it easy to plan your funnels and gives you full control over page designs
- Using another page builder, you can still design your funnel pages using the WPFunnels Shortcodes feature
WPFunnels Cons:
- The plugin is relatively new and needs time to support other product types such as paid memberships, product bundles, and groups
Who Should Use WPFunnels?
WPFunnels is great for medium-level online shops that sell somewhere around 50 to 500 different types of products in WooCommerce.
If you’re running a larger WooCommerce catalog or managing funnels across multiple product lines, WPFunnels Pro adds more headroom.
As an agency, you can offer funnel-building services to WooCommerce clients much more easily compared to several SaaS tools out there.
Best for: WooCommerce store owners who want to map a funnel visually before building it, especially with a larger product catalog.
Why choose it: The only plugin here with a full visual canvas in the free version.
Free version includes: Up to 3 funnels, order bumps, opt-in forms, and pre-made templates.
How To Get WPFunnels?
You can get WPFunnels from the WordPress repository.
However, WPFunnels also has a Pro version that comes with more amazing features, such as one-click upsells after checkout, Global funnels for WooCommerce, and detailed analytics.
It also supports webhooks such as Zapier, WP Fusion, FluentCRM integration, and more, and it’s very affordable.
Plus, it integrates with LearnDash and TutorLMS, so if you sell courses alongside your WooCommerce products, you can build funnels for those too.
That covers the plugin built for visual planning. Next up is the plugin that started the whole funnel builder category in WordPress.
2. CartFlows
Cartflows is currently the most commonly used funnel builder in WordPress and probably the oldest one there.
This plugin introduced the concept of funnel builders in WordPress, although it’s a bit complicated to use.
Nevertheless, it allows you to create customized sales pages and optimized checkout pages with order bump offers and beautiful thank you pages.
The free version of CartFlows lets you create up to three funnels, which is perfect for most small businesses.
One of its major features is you can design your own custom order bump designs and reuse each order bump design in various funnels.
Exclusive Features:
- Organized drag-and-drop funnel page steps
- Fully integrated with WooCommerce
- Custom order bump design
- Compatible with most WordPress page builders
- Facebook Pixel integration
CartFlows Pros:
- Pre-built templates are really easy to customize
- More of a native WordPress UI to understand the plugin easily
- Detailed resources are available to learn the plugin
CartFlows Cons:
- Complicated UI and takes time to learn to use the tool
- Limited analytics even in the Pro plugin
Who Should Use CartFlows?
CartFlows is mostly used by marketers who create promotional sales pages and a matching funnel for those pages.
The legacy plugin UI makes it easy for old-school marketers to know their way around the plugin and create funnels that bring in great results.
Best for: Marketers who want proven, checkout-focused funnels without a visual canvas.
Why choose it: The most established name in this category, with the largest template library.
Free version includes: Up to 3 funnels with order bump and checkout customization.
How to Get CartFlows:
You can get CartFlows from the WordPress repository.
CartFlows Pro comes with several crucial features such as one-click upsells after checkout, conditional rules for discounts, A/B testing, webhooks support, and more.
CartFlows is solid for checkout pages, but if you also want built-in email automation and CRM without adding another plugin, FunnelKit is worth a look.
3. FunnelKit (Formerly WooFunnels)
FunnelKit (formerly known as WooFunnels) is another one of those funnel builders in WordPress that are well-trusted by users.
Although it has some similarities to Cartflows, this plugin has removed a lot of complications and made the same funnel builder process much easier.
One thing to know upfront: FunnelKit’s free version builds funnels in a simple list view. The flowchart-style Canvas Mode you may have seen in their screenshots or marketing is a Pro-only feature now.
Good to Know: If you were expecting a canvas view on FunnelKit’s free plan, it’s not there anymore. Free gets you a list of steps; the visual flowchart is Pro only.
FunnelKit comes with a variety of templates that you can use to create your funnel. You can also customize the templates to match your branding.
They recently added a new element called the Action Funnel, which lets you add activities to your funnel, such as signing up for a mailing list or purchasing a product.
Exclusive Features:
- Tons of pre-built templates.
- Frictionless checkout.
- Custom Gutenberg blocks.
- Custom order bump design.
- Abandoned cart tracking.
- Funnel performance tracking with Pixel, Snap, & GTM.
- Google Analytics integration.
FunnelKit/ WooFunnels Pros:
- You can replace the default WooCommerce checkout with the plugin
- FunnelKit Automations (formerly Autonami) is a companion plugin from the same company for email and SMS automation. It’s a separate install with its own free tier, not bundled into this plugin
- Supports split testing for funnels, email, and SMS broadcasts in the Pro plugin
FunnekKit/ WooFunnels Cons:
- Quite expensive compared to other similar solutions in WordPress.
- Takes a bit of time to learn the tool properly.
Who Should Use FunnelKit?
FunnelKit is ideal for sites that sell a single product or less than 5 products.
It is also great for subscription-based products.
Small agencies can also use WooFunnels as you can purchase up to 30 site licenses at a time.
Best for: Single-product or subscription stores that want CRM and automation built in.
Why choose it: Its own automation engine (Autonami) means less need for a separate email tool.
Free version includes: Unlimited funnels in list view, checkout customization, and templates, with Canvas Mode, order bumps, and automation reserved for Pro.
How to Get FunnelKit:
You can get FunnelKit from the WordPress repository.
FunnelKit Pro has useful features such as Canvas control, A/B testing & scoring, Autonami integration, etc.
If your funnel needs are simpler than all of that, the last plugin on this list does one job and does it well: post-purchase upsells.
4. One Click Upsell Funnel for WooCommerce
One Click Upsell Funnel for WooCommerce is a simplified funnel plugin specialized for WooCommerce.
This plugin isn’t for building landing pages or full funnels. It’s mainly for adding order bump and one-click upsell offers to a WooCommerce checkout you’ve already built.
Good to Know: The plugin’s own listing currently carries a merger notice. The vendor has folded its functionality into a newer product called Upsell Funnel Builder. The older plugin is still live and functional, but expect some overlap, and possibly further consolidation, if you’re building on it long term.
All you do is decide which product the funnel is for, then decide on a suitable upsell offer after checkout and customize the page. That’s it.
When a person purchases your main product from the WooCommerce shop, they’ll get the upsell offer you set up.
Exclusive Features:
- One-click upsell offers for products in a WooCommerce shop
- Order bump offers on the cart and checkout pages
- Scheduled offer period
- Customized upsell page templates
- Funnel tracking and reporting
One Click Upsell Funnel for WooCommerce Pros:
- It takes very little time to learn
- Works well with most supported WooCommerce payment gateways
- Dedicated discount on upsell offers
One Click Upsell Funnel for WooCommerce Cons:
- The UI isn’t visualized and can get confusing when setting up offers
Who Should Use One Click Upsell for WooCommerce?
Small to medium WooCommerce shops with one or two shop managers can use this plugin.
Perfect for deciding specific offers for products for a WooCommerce store.
Best for: Stores that already have a working checkout and only need post-purchase upsells.
Why choose it: It does one job, upsells, without the overhead of a full funnel builder.
Free version includes: Unlimited use for its single purpose, upsell offers after checkout.
How to Get One Click Upsell for WooCommerce:
You can get One Click Upsell for WooCommerce from the WordPress repository.
Which Plugin Should You Choose?
| Your Goal | Plugin |
|---|---|
| Plan a full funnel visually before building it, or sell courses | WPFunnels |
| Optimize checkout pages specifically | CartFlows |
| Get built-in email automation and CRM | FunnelKit |
| Add upsells to a checkout that already works | One Click Upsell |
What to Consider in a Funnel Builder Plugin
When choosing any free WordPress funnel builder, here are a few key factors to consider:
- Ease of Use: Look for a funnel builder that’s simple and intuitive. You don’t want to spend hours figuring out how to use it.
- Customization Options: Choose a funnel builder that lets you fully personalize your funnel pages to match your brand.
- Templates and Pre-Built Funnels: For a quicker start, check for ready-to-use templates or pre-built funnels. This can save you time.
- Integration with Other Tools: Make sure your WordPress funnel builder integrates easily with email marketing tools, CRM, and payment gateways.
- Pricing: Consider your budget. If you’re just starting out, WPFunnels can be a great choice as a free funnel builder until you’re ready to scale.
- Support and Documentation: Look for a funnel builder with good customer support and helpful resources, so you can get assistance when needed.
Remember: Free-plan limits change without much notice as plugins update. Confirm the current numbers on each plugin’s own WordPress.org page before you commit to one.
Conclusion
To summarize, choosing the right WordPress funnel builder depends on your needs, skills, and budget.
If you’re confident in design, go for a funnel page builder with full customization. If not, choose a landing page funnel builder with pre-made templates to simplify the process.
Most businesses don’t struggle because they lack products. They struggle because visitors leave before reaching the right offer. A visual funnel solves that by letting you plan every step of the customer journey before you publish a single page, which is why WPFunnels centers everything around the canvas instead of making you manage pages separately.
If you’re looking for the easiest way to start building funnels in WordPress, WPFunnels is a great place to begin. If you already have more advanced marketing requirements, CartFlows or FunnelKit may be worth exploring. The right choice depends on your workflow, but any of these tools will help you move beyond sending every visitor to the same page.
For an excellent free option, WPFunnels stands out as a top choice. It’s beginner-friendly, feature-packed, and perfect for creating high-converting funnels with ease.
Bottom Line: Start with the free version, get one funnel live with an order bump attached, and use your own store’s numbers, not a guess, to decide whether Pro is worth it.
Related read: 9 Best WooCommerce Sales Funnel Builders & Plugins (2026), our full comparison for when you outgrow the free plan and want to see how these tools stack up against paid tiers and hosted platforms.
A well-designed funnel will always drive growth and boost your conversions, ensuring a continuous flow of sales and loyal customers for your business.
Frequently Asked Questions
What’s the easiest way for me to start building a sales funnel on WordPress?
The easiest way is to use a beginner-friendly WordPress funnel builder like WPFunnels. It has a drag-and-drop interface and pre-made templates, so you can create a high-converting funnel quickly without needing coding skills.
Is WPFunnels’ free version actually usable for a real store, or just a trial?
It’s fully usable, not a stripped-down trial. The free version gives you up to 3 complete funnels with unlimited steps, the visual canvas, order bumps, and an opt-in form builder, enough to run a real WooCommerce store while you decide if you need Pro.
Do I need to pay for a funnel builder to succeed?
Not necessarily, You can start with a free funnel builder like WPFunnels. It gives you all the essential features to create a strong funnel, and once you’re ready for more advanced options, you can explore premium upgrades.
What’s the difference between WPFunnels and CartFlows for WordPress funnels?
WPFunnels gives you a visual canvas to plan your entire funnel journey before you build a single page, which CartFlows doesn’t offer in the same way. CartFlows focuses more narrowly on checkout page optimization. If you want to map leads, upsells, and courses in one view, WPFunnels is the better fit.
Do I need WooCommerce to build a funnel with WPFunnels?
No. WPFunnels supports lead generation funnels for capturing emails and building an audience even without WooCommerce installed. WooCommerce is only required if you’re selling physical or digital products through the funnel.
Can I build a WordPress funnel without Elementor?
Yes. WPFunnels works with major page builders beyond Elementor, and you can also use its built-in shortcodes to design funnel pages with the block editor or another builder entirely.
What if I am new to WordPress and funnels?
No worries, start with a simple funnel builder software – WPFunnels, which is designed for beginners. Follow the tutorials, use the ready-made templates, and take it one step at a time. You’ll have your funnel live in no time.
